What To Charge For Video Production [REAL NUMBERS]

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How much to charge for video production - shooting, editing, and an entire project. We've also created a new and improved Budget & Estimate bundle with a walk-through video of how to price out your next project.
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Promo Code: LIZZIEPEIRCE

[@LizziePeirce]

Tag your video production companies below so I can peak what you're working on!

[@lovefirst6157]

Why does Liz sound so sad

[@LizziePeirce]

@@lovefirst6157 I missed lunch

[@DannyBligh]

Oh Crop Media! Need to get the website updated, but been doing a lot for the new Land Rover Defender. Fun times! Hope you're good!

[@LifeOfInsamity]

We See Productions :)

[@HuyRebel]

Huyrebel😊

[@danielschiffer]

That thumbnail tho!!!

[@mohammedfadhil_]

Lol my 💡 idea

[@LizziePeirce]

thanks friend!

[@codyaustin869]

Definitely gold.

[@tbm5k]

Heeeeyy Daniel 😃😃😃😃

[@RehmanPiyas]

That thumbnail is sick 😪

[@denver_video]

I love the timeless standards discussed - rates are highly variable, correlated with value delivery, experience helps us all find the way. Thanks for specifics! Great video.

[@IanCollMedia]

Soooo I shot a corporate internal communications video for Air Canada Rouge. I was on site for about 5 hours and edited for about 5. Drove 45 mins to Pearson International Airport and brought my own gear and lights. Only charged $1000. Whoops. No wonder they said yes to my proposal so quickly bahahaha Time start charging my what I’m worth! No more lowering my rates out of fear of rejection! Thanks Chris and Lizzie!

[@levigourdie699]

I know that feel!

[@jmanchester]

ABSOLUTELY!

[@desotaku5202]

That's still not the worst. My first job was a kino commercial for a club for 350€ (~400$) He shook my hand so fast, i didn't even see his hand coming haha. After all the struggle (if you sell yourself so cheap, they will treat you as low as you valued yourself) i recalculate what i needed to take and now I'm at about 2.5k, quite the jump lol

[@baubergo]

@@desotaku5202 where do you live in Europe? 🙂

[@desotaku5202]

@@baubergo Germany

[@onedayatatime-godsministry8891]

The way She looks at him when he's talking 🤩

[@LizziePeirce]

like he should shut up so I can talk again? jks hahahahhah

[@queerfoto]

I was thinking the same.

[@IndyVisuals]

Creepy

[@ProfessorBStudios]

You guys are some of the best in being transparent and real about the industry. Thank you for that.

[@thechrishau]

*Just agree and nod* haha. Thanks for bringing so much value to this community :) This was such a game changing tool for our company.

[@JohnnyYoungMedia]

Love this and you guys. YOU BOTH have helped me so much, my business is just getting going however Ive been an editor for 10+ years and came into the shooting/filming process with a leg up. With the extra help from you and Chris (as well as the dope squad and a few others) Im booking up more and more each month. THANK YOU for ALL that you guys do! Cheers from LA! - Johnny

[@ChuckFranco]

The video that i need! no BS, no crazy long ass intro just straight to the point. love it. Thank you guys!

[@thejacobbunn]

I appreciate the genuine advice, it feels so nice to get exact numbers rather than vague terms

[@ZachMRutledge]

Your market also helps dictate your rates. A pro shooter with gear in my markers can charge between $1200-$1800/day. Our editing rate is $150/hr.

[@JoshChappell]

Client's either go with my day rate or pay their uncles brothers cousins son's best friend in the junior high drama class fifty bucks to pull a fast one.

[@OmarOmarOmar]

There's always an uncle bob in the family who will do it for free

[@invi_carlos]

I have heard about so many uncle Sammies and the cousin who just bought a drone who can do it for cheaper. 🤣

[@ebatatas]

Highly dependent on country and city, but you still get a like for getting those numbers out when no when else wants to.

[@vito9087]

Very true I have a tough time getting people to pay me over 300 for my videos. Sadly people think a camera phone is just as good as what we videographers do.

[@danielhorvathofficial]

yeah especially in eastern-europe :(((

[@liceafilms]

Yep, most people outside a city won’t be charging those prices.

[@imiy]

@@vito9087 so let them shoot videos on their phones and see the truth 🤷🏻

[@1NebraskaPyro]

@@vito9087 Exactly

[@caleblabord8551]

This was super helpful and easy to understand! Thanks so much! Doing a video promo this week and needed some guidance on how to price, this has made all the difference! Thanks!

[@HelselMark]

Numbers seem pretty accurate overall, the one thing is the Semi Pro -> Pro nomenclature. The vast majority of DPs aren't charging $3k/day labor. And the DPs that are charging $2k/day aren't "SemiPro" by any means, their pro.

[@prolightmedia2857]

I think this number is for a production company overall and not an individual but I could be wrong.

[@MrBaez-js6jd]

Give my boy some elbow space damn!! Lol 😂

[@vrandatandon3790]

this was really helpful and to the point. THANK YOU for making this!!

[@LCVFilms]

YEEESS!!! Thank you for making this video, I bought the templates and they will be so helpful moving forward now with budgeting and estimates, thank you so much Lizzie and Chris :D :D :D

[@katiewilkinson5593]

I love learning how others share their business knowledge, thank you guys😌🙌

[@GoBeforeYouDont]

Great video Lizzie. Really helpful to have actual numbers to reference. Have you guys every filmed weddings in the past? I'd love to hear your thoughts on wedding videography at some point.

[@mq4702]

Love the content! I needed this!

[@djdavidbraz]

Super valuable info. Thank you. Kinda going through that myself, especially difficult during this pandemic.

[@joshjamison]

This was super helpful, thanks guys!!!

[@NorthPoleRacing]

Just purchased! Thank you! Can't wait to use it.

[@amandiovdc7880]

Another great video Lizzie! You both are amazing

[@ajaysinghkarki8516]

I love the way lizzie looks at him when he is talking🤩

[@Onyeubanatu]

The way you two look at yourselves, magical.

[@emmanuelebole325]

Best video of the year. Hands down. Thanks Chris and Liz.

[@sunpreetsinghdhanjal7151]

this would really help me ... thank you so much guys !!

[@SidsDrakon]

This was very helpful. This is an amazing guide in how you could price your work. Also the Chris zoom commentary text 🤣🤣🤣🤣 this is gold.

[@PremiereGal]

Love the intro! Great tips. Chris Do has some great tips on how to charge based on the client and how much impact the final product will make. Will you charge the same for an NGO project vs a large corporation? Maybe, but it all depends on the scope, your time, and impact ;-)

[@TJolley]

Literally helped me thank you ! I've been trying to get my budgets/contracts together but it's hard sometimes ... so thank you !!

[@tuckerkanderson]

Straight to the point. Love that.

[@BaileyDDockendorff]

Appreciate the quality content you guys!

[@christianreedcreative]

Super helpful guys. Subscribed and excited to see more of your videos!!

[@Freemusic623]

This is the video I've been looking for Thanks for creating this video.

[@KevinHilding]

This video is amazing! Because just what I needed because my videography business is starting to come to life and a few project are coming up that I need to price. Thank you! 🙏

[@disclosed.account4091]

This is very useful, thank you guys so much for making this video!

[@Roman.the.explorer]

Thank you for being super straight forward.

[@ronadainty2946]

Thanks for this vid you guys! It was super helpful x

[@AntonWongVideo]

Wow! Actual numbers! I don't see too many videos with actual numbers so THANK YOU GUYS! Also, Are these numbers in both CAD and USD? You guys work and do taxes in CAD but you also have a huge US audience. and what do you do when you have American clients? That would be very helpful!

[@alexandracastillo5917]

Loved this! So helpful. Would love a similar one on photography too! 😊

[@TheJessCasonBrand]

This video helped me so much, I am literally just now getting started in my business. Thank you!

[@scottvillalobos8453]

Throughly enjoyed it. Thank you.

[@FilmQi]

Great video guys, really useful. Thanks for sharing

[@Jonathanology]

love this one!!!!!

[@emmarijsman04]

Sooo helpfull thankyou❤️❤️

[@NorthMaybe]

Great Information. Too many times videos like this side stem the actual answers, great to see real Info..

[@itsn3t]

This was very helpful! Thanks for this

[@Micah-Woods]

Much needed and timely info! 😁

[@chriszayachkowski6198]

Thanks for posting. Very useful info.

[@Aaron_Smith_OM]

Jesus Christ. I recently sat down and broke out what I should be charging for videography and editing and I was spot on with you guys! It took 3 years to understand it but it's there! Thanks for the video and confirmation. Be well.

[@rossbodenmann]

Solid video. As someone who's been doing professional photography for 10+ years and predator packages for boutique film production the last 3 or so I concur with these ball park figuires.

[@argenistherose]

this was extremely helpful. thanks guys

[@phelix920]

👍🏾🙌🏾Right on you guys. I agree with everything you said in this video. Your names are well respected in this community and your insights and opinions carry a lot of weight. Thank you both for this. Phelix

[@killamilla6]

Thank you soooo much. This was very informative.

[@richardjnagle]

This is VERY helpful for a beginner like myself. Thank you very much!

[@ZachRamelan]

SOOOO USEFUL!!!!! THANK YOU!!!!!

[@EliasMendozaTV]

Very useful information thank you

[@Kamil-rt9tl]

Excellent video guys! SUPER helpful, thank you!

[@willcrespo24]

A ton of help!! thanks.

[@jeremysmith8772]

Really helpful advice. When I started in 2003, I just emailed some videographers for advice. This video is exactly what I would have needed back then (if KZbin had existed)

[@AnthonyGertzos]

Thank you for sharing this. I’ve definitely been taken advantage of in the past and this video would’ve been great when I was new and naive. I remember a few years ago Chris posted on Instagram about not being afraid to ask, even for a $5 gift card. I screenshotted that post and still have it. It came at just the right time and was literally the thing that changed how I see our industry. For those just starting out, if clients are asking to shoot for free or for a shoutout, seriously consider whether it is worth it or if they are just using you. If they’re not willing to compensate your time, even if just for transportation or food, they do not value your time and do not value YOU AS A PERSON. Yes it is fun to shoot, and yes it is great to get experience or ‘your foot in the door’. But what other industry expects free labour this much? You would not expect your landscaper or your mechanic to work for free, so why shouldn’t you value your time the same way? 🤷‍♂️ Again, even if you ask for a just a small amount, it will help you in buying new gear, paying the bills, and growing your confidence. And did I mention buy new gear? It doesn’t pay for itself! 😂

[@redwolf_media]

Great video really helpful, take care!

[@RessurrectionGraves]

THANK YOU so much for this video.

[@cheftuan]

Thank you for this video!

[@ariruishalme4403]

I have had my hands on cameras now about 1,9years. I do everything myself. Planning, scripting, video, editing etc.. I think I am a semi level.. like not pro yet but goin that way.. I have gh5 , a7iii and 2 lenses for both.. gimbal some lights etc . . I charge a company video 700+taxes.. wedding film plus photos 1000+taxes Music videos 500+taxes... These are per day ... Editing comes with the price.

[@hunterchall]

So, this was very helpful!

[@eppromedia]

Thank you so much for this video. This is great information

[@namanmanchanda9880]

I just wish Clients here in my country could understand the value of service we provide them.

[@AdamWebb]

That is another way of selling your service. Value based pricing. How much value are you bringing to their business with your work?

[@butcherscotch]

Indian? xD

[@mnvshr]

Plus one.

[@cintsscha5899]

In mine too.

[@chethankodenkiri2825]

Indian? Understandable have great day

[@grooveecard]

Great info! Don't remember you discussing it in the vid, but were you quoting Canadian $ or USD?.

[@SamBaumel]

This is spot on - thank you for sharing. What kind of margins (if any) are you charging to additional line items that comprise project fees?

[@MegIgarashi]

This is really helpful. Thank you!! :)

[@JamieHines]

Thank you both for this great reference video and I just purchased the $39 document. Excited to play around with it. Do you guys also have videography contracts like this pricing tool?

[@ChrisRawls]

This was super helpful!

[@Began2011]

Thanks for the video.

[@ericallnight]

Location matters too because different areas can have higher/lower rates. So, do research for your area. When you grow and start hiring others on a contract bases to be part of a production (shooting or post), it's important to factor in their rates and the time it will take you to manage them.

[@manaiamedia]

Super Helpful! Thank You!

[@sadeborishade2817]

Thanksss guyss .... This is sooooo useful. God bless

[@matheuscampello6281]

Real Talk! Thanks guys

[@shandizzoddexposurephotogr4821]

Appreciate it u guys now I know better 🔥💯🤞🏾

[@ReepaMedia]

great video and interesting to find out i'm an intermediate videographer when i still feel like a beginner

[@bigalleng84]

very helpful and informative

[@crispinnnn]

I really like this couples content they help freelancers and beginners how to start their business

[@indepmedia]

Love this

[@shotbylinx9264]

GREAT VIDEO! VERY INFORMATIVE FOR ENTRY LEVELS SHOOTERS LIKE MYSELF! TY!

[@alexdecouvre2749]

Thant helped a tonnes! thank you guys! I know now how much I need to charge :)

[@Joe_Edits]

such a useful video!

[@ksnbeats]

Str8 to the point! Thanks 4 this 👏🏾

[@auroraremote2104]

Thanks guys, this reinforced that my pricing was accurate to my experience. Ill be great someday like you.

[@VisualArtistmedia]

Thanks awesome video.

[@Cap7ure_1]

The trickest part for me is, I can work out from this video what to charge to the point where it has helped me a lot to improve my prices. At the same time customers will all think it's too expensive. On top of that videographers who explain to me how much I should charge and it's way more lower than what the actual market should be

[@barbaraudoh]

Thank you so much!

[@jeffvillanova]

Thank you so much. It is so helpful, please do a photography version 😁

[@LukeHilby]

From my experience I highly recommend project based rates over hourly rates. First of all: the client doesn't care about how many hours you need. They just want a good estimate and a fair price. And second of all: if you are quicker than expected you get much better pay. But it can also go the other direction: more work than expected will lead to an effectively lower hourly rate on your side. Everything comes with experience. These videos are helpful for beginners to get a starting point, though.

[@baubergo]

I agree 100%! Not only that, if you charge per hour, bad clients can annoy and disturb you by asking to make it fast money-wise, and this pressure is just awful.

[@folyamat]

Thank youuuu!

[@NomadUnbroken]

Fondue, I didn’t pick the latest video because i recognized this guy from somewhere, lol. Plus I’m so glad i seen this.

[@mandy]

I feel extremely validated in my pricing, and I needed that haha

[@HonestArttsEntertain]

Great video

[@ViktorSwimwell]

Thanks, subscribed