What you DON'T Know about Morphe's Bankruptcy... | What's Up in Makeup

[@jenluv]

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[@jenluv]

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[@theeluannesantos]

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[@nataliehavrylik193]

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[@erinbeth128]

Maybe Morphe should focus on making quality products instead of finding influencers to promote their bad products.

[@amberjewel_beauty]

💯💯💯

[@kdorko]

Dude! I have literally ALWAYS been of this opinion.

[@EMILY4DAYS]

But that's their only business model.

[@ChandlerBinx]

I definitely think a lot of companies are starting to die out because the beauty industry is way overly saturated with too much to even choose from, not to mention too much of the same thing. It’s all become about the money and not the consumers.

[@jenniferford2067]

There was a huge influence from makeup KZbin channels and a lot of them have pivoted to lifestyle instead.

[@jenniferford2067]

I think the influencer market has been oversaturated for years and it’s finally hit a breaking point.

[@sarahelizabeth8585]

Agree. There’s too much stuff being pumped out and people don’t care like they use to. You can only have so many eyeshadow palettes before it’s the same thing over and over again. I don’t even think people are buying because of the packaging. Skincare is so personal I feel like once you have a regimen that works, you’re not gonna change it because someone you watch on KZbin creates a line. Things are so expensive now, people have to pay for food before buying a new bronzer.

[@Jess_Smith0903]

You both said it so well! Agreed to a T!

[@sanamonster1]

@@sarahelizabeth8585 so true!!!

[@unicornL]

It definitely was a bubble

[@rachelmaddowswife8713]

Same with makeup in general. Demand went down during the pandemic when people were working from home, and beauty trends have shifted to a more natural looking aesthetic that doesn't need as many products.

[@DonnaleeC.]

When it comes to the r.e.m. release. I feel the name suits how I feel about it. It looks a compact I'd buy for a kid at Claire's.

[@jasper3042]

The eyeshadow palettes looked so ugly and cheap I was genuinely surprised. It all felt very five below or yes, Claire’s.

[@TSUNAMI-MAMI]

Absolutely! I’ve always tried to put a finger on what it reminds me of, and this is it

[@samariaj4473]

The concealer is good!

[@KurouiUsagi]

(Not a nurse, but an inpatient secretary who works in a hospital) Working in a hospital with a face mask on for 12 hours can be hell on your facial skin. Personally I have to exfoliate and moisturize a lot more frequently and some of my coworkers have issues with breakouts. So a facial product does make sense to me.

[@sandy5791]

Therapist in a hospital here...totally agree! I am still getting maskne. Super happy for nurses!

[@mack98ification]

I'm a housekeeping manager in a hospital and we recently went back to mandatory masks after a brief , wonderful lol, time without. I feel your pain.

[@RedxRiot]

@@mack98ification I hate wearing masks! Too bad the pandemonium really shined a light to how nasty people are

[@lezlimuse]

Nurse here. Been wearing masks since it started. I spend more money on skin care now. My makeup is just sitting there. Not being worn. It calls to me occasionally but masks and makeup don’t mix.

[@rosaliabarahona5379]

Same! I was using salicylic acid and all kinds of cleansers. I had cystic breakouts on my chin. The game changing products were benzoyl peroxide gel and tretinoin. My breakouts are gone!

[@heatherparaczky3166]

It alllll makes sense now!!! THIS is why I’m seeing tons of jaclyn cosmetics, playa hair, etc at TJmaxx/Marshals 😮🎉

[@sophroniel]

We are entering into an age of austerity. We don't want to see people throwing money down the drain, sob stories about being "too rich and famous", and basically using $100 bills as toilet paper.... throwing away money that WE don't have and that the amount of money they spend on a tacky bag could pay for someone's university education! It's capitalism at its worst, I'm sick of it personally too, and honestly feel like the new bourgeoisie need to be a little less flaunt away and a little more fly away from the angry mob of the disenfranchised ready to take what they waste by force, if you know what I mean. None of these "influencers" are even remotely relatable anymore and that's was the only reason I followed them in the first place, so now I happily don't follow or care a whit about them because I have my own crap, and because I don't even know or recognise who they are anymore. Their character always changes, without fail, once they meet their goals and see the dollar signs coming in reflected in their greedy, piggy eyes and, imo, they deserve to be humbled. I'll bring marshmallows for the bonfire.

[@TracyD2]

Hear, Hear!

[@Chemist_mama]

👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽

[@bbyjscx]

👏👏👏👏

[@DystopianOverture]

Took the worlds straight out of my head. This is how I feel!

[@BeccasaurousRex270]

I love Mielle. Hopefully the merging with P&G will make the products more affordable. However, I do worry that the formula will change. Carol’s Daughter used to be amazing but now it dries my hair out, same with Shea Moisture.

[@jadamaevlogs]

I agree, this was my first thought when I saw the announcement. That formula change really seals the sell out.

[@deidref96]

Any chance you have new recommendations?

[@tracie3]

I’ve noticed the same thing with Shea moisture and Carol’s Daughter.. I need all the hydration and slip I can get! It seems like as soon as I find something that works and then it changes! It’s upsetting..

[@TheRonnieaj]

It feels like the formulas always change to make them more “universal” or whatever. It’s so aggravating. I use Shescentit, and I almost pray they’re never bought out 🤞🏽🤞🏽

[@sadgayyeehaw5199]

@@deidref96 i use Raw Sugar which you can find in Walgreens and Target!! i really liked the tea tree+moringa oil conditioner and the carrot papaya(i think thats the blend??) line!! the conditioners are THICK and have plenty of slip. i haven't tried the shampoos recently because i order shampoo bars from an etsy store bc i share a house with disabled siblings and they prefer the ease of shampoo bars, but i remember really liking their shampoo. their brand's approved by many curly girls as well!!

[@raev87]

I’m torn on the Mielle thing. I’m white, but I’ve been buying black-owned and black-centric haircare for years because it just works better for my hair and generally they avoided silicones and other ingredients that more mainstream brands included at the time (which my hair didn’t like). I’ve had an experience where I was in the “natural haircare” aisle and a woman of color gave me the side-eye and said “this isn’t for you people.” I’m not ignorant to my white privilege, but that stuck with me (and that was maybe in 2008, when I was still college-age). I can’t explain everything in a YT comment, and I do understand the concern that the item will sell out, increase in price, change formulation, etc… but that’s a concern that happens anytime an item “goes viral” no matter the intended audience. I worked at Sephora for 7 years and I remember when TikTok/YT/IG would make products viral that we’d carried for YEARS, and then for the following months our regulars who bought those items religiously would get mad at us because they were always out of stock. This was irrespective of who the item was intended for. I welcome more opinions on this! I don’t want to sound like I’m minimizing a valid concern (as I’m well-aware of the lack of diverse representation and the “otherness” that these kinds of situations bring up) but at its heart it’s not so different from any viral product. I do think it’s interesting though that the news broke about P&G right after, though I’m sure that was months in the making.

[@TheRonnieaj]

Yeah, but when there aren’t a ton of options available, formula changes radically decrease where we can turn. It’s taken literally decades to see decent options for Black hair in chains, where we don’t have to make our own or find the independent stores that carry them. The fear of those few options being further truncated is a real and very frustrating one.

[@lisafeldmann9863]

I agree with you. With success comes some unintended outcomes regardless of the product. The increased sales of the Mielle (sp?) Product resulted in success and recognition for the brand; a payoff for their hard work and dedication to the quality of its products. Change is guaranteed and let's just be glad this brand is receiving both increased status and recognition as well as financial success.

[@berlineczka]

On the other hands, costumers outside of the intended audience bring profit to the company. If a brand is bought only by the - by definition - smaller group that it is intended for, the company may 1) go out of business, 2) stop producing some items because they were not profitable. It's like... when white women buy darker concealers as liquid bronzers, all the company sees is that darker concealers SELL, so they will keep making them, and maybe even adding shades. When white women buy from black companies, and/or products intended for kinky hair because it works for their hair too, then they are supporting black businesses and products for black people with their money, and help to keep them afloat. As a whit person, maybe restrain from buying when a product for other skin tones goes viral, but otherwise I'd say: go for it.

[@BlackThorndRose]

I’m a hairstylist, and I find people of all backgrounds have wave to curly to coily hair types, and I try to find the best brands/products for each individual client. Mielle is a great brand for those hair types, however the product in question is a scalp moisturizer that encourages hair growth, gets rid of itchy scalp, etc. A product like this that’s intended for the scalp can work for anyone with hair on their head. It’s a great product. I’ve seen many influencers promote this product. My biggest concern going forward is the formulas of their products not being changed, as with other brands that have been sold. Lastly, one thing I’ve found helpful as a hairstylist, is to look at individual products, and not brands as a whole. It’s ok if your hair regimen has products from several brands, whatever best works for you.

[@TheNinjaNiky]

@Aaren Jackson let me ask you this then, why is P&G or other audiences the ones to blame with this? They couldn't do anything without someone to agree to it first. The owners clearly cared more about expanding than sticking with their core audiences. Who knows why, maybe for actual legitimate reasons, or maybe because they don't care or just want money. Idk why it's such a big deal that they're moving up though. I get that you're scared of changes, but it's also unfair to say it's bad. They're just making business decisions, because the business is what matters in the end

[@becm963]

I thought Hyram posted that his products were simply going into a new retailer. Being in Sephora is expensive. It might’ve been worth it in the beginning for exposure. Kelly Gooch spoke on this in a video. She noticed that his post shows his products with a red background. She thought Target could be a landing spot.

[@Claire_by_the_Seashore]

AG can take over REM, but I’m not sure that’s really going to change anything. Sales were “disappointing” because the products were disappointing. So many people were BORED with every one of the products. Even the people who purchased products gave every single product a “Meh.” And this isn’t a Haus Labs situation where it started on Amazon and re-launched and re-branded in Sephora. Baby launched and within 6 months was in Ulta. Like, get it together REM.

[@jeffthompson549]

Cant believe all the drama with a kiddie, sub-par cosmetic brand. Whatever happened to quality brands and quality products in the beauty space?

[@AlexHider]

Profit. You can make a lot of money in a very short time if you disregard ethics, legalities and just general decorum.

[@joyontheleft]

...nothing they're still there and always have been

[@marieblankenship8592]

Greed.

[@audreynelson3997]

You can thank j star for that

[@KatiePerrin]

Exactly! Starter makeup. When my teenage daughter was first getting into makeup her very first palette was the James Charles palette. Not horrible eyeshadow but definitely not the best either. Their concealer though is just disgraceful 😔

[@susanmenn5016]

I'm willing to bet money on the influencer brands that got dropped from Sephora are going to get picked up by Ulta. I have a strong feeling on that one. Plus, I think they're going to thrive more with Ulta customers as opposed to Sephora's clientele. It's a strong gut feeling of mine, so Mark my words.

[@deniriddle7188]

I agree with you, Ulta definitely makes more sense for those brands and their following in my opinion of course. Lol!

[@sarahelizabeth8585]

I wouldn’t be shocked.

[@tammystiletto]

That’s makes a lot of sense

[@podybaintzaza]

Totally different perspective but proving your same point- I live in a very populated are (near Roanoke, VA and Virginia Tech) and there isn't even a Sephora for 100 miles. Honestly, Ulta is everywhere and I always have excellent experiences every time I go....I also come out of there with swatches all over my arms, lol.

[@cinemaocd1752]

@@podybaintzaza I have sephora and ulta less than 2 miles from my house but I usually go to ulta if I can because their customer service is just better.

[@Dragonflyathena]

I found Bailey from Ipsy and loved her- she would respond to a lot of my comments and DMs before she blew up and still some now- SO happy for her. Love you too! ❤

[@AKbaby89]

I'm disabled, and I can't even tell you how many MLM reps have slid into my DMs telling me that their product can cure my diseases, even though none of them have cures and one is literally a neurological syndrome. My mom was talked into doing Mary Kay& a jewelry line I forget what it was called, but it was before she remarried, and I just remember her always being so stressed about nobody buying at the parties, and I used up all her Mary Kay samples for certain products so that definitely didn't help im sure. But I remember hearing her yelling and crying, talking to her friends about how stressed she was and how it was impossible to actually make any money. So I don't do MLMs, even Sol DE Janeiro I don't support anymore because they were sold to a company that runs MLMs. I just cant get behind anything that is MLM related. It's honestly gross what people will say to me and promise me (they make SO MANY medical claims and promises) just to try and get me to sign up for their MLM. It's super annoying, I don't even open up my "dm requests" messages on IG anymore, I just go through and delete them all, and if I notice they've reached out several times I'll block them🤷‍♀️

[@laurend7816]

I've followed Bailey since she started with Ipsy and she's always seemed like such a lovely, funny, and genuine person. I'm genuinely excited for her that she's gotten this opportunity.

[@rcoccagna]

As a nurse, I imagine the facial scrub is because wearing masks still all day every day results in a lot of mascne and black heads for some of us?

[@C_majuscula]

Mielle has/had some great products. Agree that we have to watch out for the upcoming reformulations. Their mint deep conditioner and the spray leave-in are great for most curlies.

[@78kflee]

I am a nurse. First off, thank you for the kind words. Most truly don't understand what we go through. I think what Beekmans is doing is really cool. I think skin care makes perfect sense for us. I actually need to get a new cleanser this week and I think I am going to buy this.

[@AKbaby89]

I'm disabled with a handful of chronic conditions, and I have to go to the Dr's and ER pretty regularly, and omg I have so much respect for nurses especially, usually when someone gets praise it's the Dr, when Dr's rely on nurses to help keep things going. I just don't think nurses get the praise they deserve. Especially if they have to deal with me, I have Cyclic vomiting syndrome so when I'm in the ER it's for that, and there's no way it isn't just so gross dealing with all my vomit🤣🤷‍♀️ I feel so bad for nurses, I could never do that, my stomach wouldn't be able to handle it🤷‍♀️

[@78kflee]

I am an ER nurse. Thank you so much for this comment. We rarely hear compliments. Some times people are truly awful to us. Kind words from patients means the absolute world to us. Again, thank you. After the really awful night that I am trying to unwind from, your words made my eyes a little moist. ❤️❤️❤️❤️❤️

[@JessieLee_]

I was going to comment how much I love nurses from the many after hour visits , ER visits , and procedures I’ve had due to Chronic pain , autoimmune and several chronic illnesses. I’ve almost always have been treated so kindly from nurses than even some doctors. Nurses are the best and I love Beekman and what they’re doing and more companies need to do this 1000% My moms best friend, her daughter, her sister and her sisters daughter are all nurses so I truly have a special place in my heart ❤️ PS - Kerri Lee ( my middle name is Lee , as well as my daughter, her great grandma on her dads side , her son , my grandma and my great grandpa ) Thanks for all you do and I hope you get one of those free scrubs 🫶🏼

[@katiehenry7]

@@78kflee sometimes nurses are really awful to use too...

[@rabbiroz3806]

I did try the REM eyeshadow. The quality is okay - not great, not terrible. I ended up decluttering them because none of them was a complete color story for me and I had to use multiple palettes at once for a look. It could just be me, though. I guess it depends on how you do your eye makeup.

[@jodiekelly1355]

I feel like people seem to prefer the face products over the eyeshadows! Which makes sense as I think eyeshadow formulas are more difficult do do well and cheaply and a lot of brands don't put the care and attention needed into nailing the formula, more like its an afterthought

[@Bridenbrad]

No disrespect to Ariana or anyone who likes her cuz she’s a talented woman, but I’m sorry REM beauty has always given me the vibe of a brand where the person behind it literally doesn’t give one crap about it. I have never gotten any sort of vibe from Ariana that she genuinely cares about her brand or what it releases.

[@southbug27]

I’m personally so sick of every celebrity in the world starting a makeup company.

[@rachelmaddowswife8713]

Yeah, that's how I feel about all celebrity brands tbh. Like, I get it, they're a female celebrity so they've had to wear a lot of makeup, but they aren't makeup artists. That said, if they want to invest their money on the venture it's on them. They'll lose a lot of money unless they can come up with an actually good product. Rihanna noticed a gap in the market and was wildly successful with her foundation line. In contrast, when Lady Gaga's brand came out the reviews were awful and people thought it was sketchy to buy makeup from Amazon. They had to go back to the drawing board after this failure, but after the Sephora relaunch they seem to be getting some better reviews.

[@Gotye5223]

@@rachelmaddowswife8713Haus labs is sooo good, fenty too. Also Flower beauty by drew barrimore is very nice, it has been out for ages way way way before anything celebrity makeup related. The perfumes by britney spears are super affordable, amazing quality and have been out for almost 20 years.

[@amandaflippin5368]

I still can't get past the name of her brand. Every time I hear REM I think of the band, not cosmetics

[@InsomniOwl_]

Agreed, some, not all.

[@meikel1022]

with mielle, i just hope png doesn't choose to source cheaper ingredients i feel thats what happens most of the time when a smaller company gets bought out :/

[@TheNinjaNiky]

Well the owners that sold should know that beforehand, and they're still CEO. So if it does change, the blame isn't on P&G. I think everyone knows without even having a contract that they're probably gonna go for cheaper to make more money. I think they all just want to make a ton of money lol

[@mayanaw.9027]

@@TheNinjaNiky The issue is that they're still beholden to P&G, so we really wouldn't know if P&G is to blame or not. But there is a trend of brands doing this when bought by these mega corporations, clearly they play some part. CEOs can be replaced and usually post-sale, consumers do not care enough to keep up with who the CEO of the brand is. So if P&G says they want to see higher profit margins, the CEO have to do what's necessary to make that happen or risk being replaced - be it raising the price, changing the formula, making it appeal to a broader audience etc. In all honesty, I think they remained C-suite because it looks better for the sale. In 1-2 years I'm almost certain the CEO will change.

[@TheNinjaNiky]

@Aya W. I personally think P&G would be stupid to change anything. They'll probably come out with new products for white hair instead as well as staying with what they currently do. That way they can make the money they want, but the core audience is still happy

[@missadventure18]

I think another issue with influencer/celebrity brands is that it’s hard to anticipate longevity, and most people want to be able to count on consistency. It’s already annoying to find a holy grail product and have it discontinued let alone be unsure if a brand as a whole will be gone in a year.

[@deborahannstephenson741]

I really feel your pain. This is a problem for me too. Down through the years I fell in love with so many brands and wouldn't wear anything else until they discontinued it. As many times as this has happened to me when I find a product I love I apologize to the beauty consultant and say "I'm sorry but this item will probably be discontinued " as they look at me with a blank stare.

[@suzubee9602]

Im not black but black hair brands work very very well for my thin 2a-2b hair it also makes me angry when these brand reformulate to "reach a wider audience", and up the prices.

[@MsWhimsy22]

I appreciate you speaking on Mielle, you went beyond surface level.

[@maggierobertson2962]

I'm a nurse and assumed you were going to say hand cream too. But I totally understand the face scrub. We have been dealing with mask-acne for years with no end in sight.

[@afooraamoora5611]

This Forma brands Morphe situation reminds me of dramageddon.. There is an update to the story every few hours that by the time youtubers film and Edit and upload their videos talking about it new updates pop up!

[@micahsellers8594]

I understand that the mielle hair care product is for black hair and the influencer is white but she was just sharing a product that she likes. She doesn’t control supply and demand and profit on Amazon 😅 lots of influencers share products and can have a product sell out or raise in price.

[@erinbeth128]

I know that these influencers have a lot of money already, but they should absolutely be paid what they’re owed. It’s so shitty that they are owed so much money and Morphe has been so poorly managed over the past few years that they owe people this much money. Despite personal opinions of these influencers, they did so much for Morphe over the years and worked really hard on their products and promotion. I love Morphe eyeshadow and brushes personally but this just puts a terrible taste in my mouth. I feel terrible for the owner of Playa too, what a terrible situation and shame on them for letting it get this bad.

[@sherryelle225]

You can bet Linda Morphe isn't going hungry tonite. I'm sure the owners took their cut and ran. They are going to restructure and stiff everyone and the business will keep going. Maybe renamed Idk but their treatment of their employees just highlighted that what we thought about Morphe was 100% accurate.

[@sandiemcdermott1286]

I'm a Nurse, most of us still wear a mask every day. Our faces have changed forever. We have full on jam sessions and meet at spas, because our faces have changes so much. Many of us even react with redness and irritation. I have pretty good skin, but it has changed. The real N95 that we are fitted with requires a very tight fit. The masks we wear squish our faces and increas wrinkling around the eyes, and around the lip creases and make jaw jewels very pronounced. Moisture is also increased. The other softer masks we all wear become very irritating after a 12 hr shift. I wish I could attach a picture. So one of the protections is not just face cream but actually wearing prime/ foundation and setting spray. I wear foundation more for work than when I don't work. We also sweat under the mask. Soo increasing the problem. My skin care and makeup fame has permanently changed.

[@karincope3019]

The N95 leave marks for hours after I take them off , I have very much stepped up my exfoliation with the mask wearing. My under eye area has dramatically changed due to masks .

[@sarahelizabeth8585]

I’m a junior in my BSN program and my prior career was an esthetician. I’d love to see a line created for front line workers and the stress their skin/body goes through. I’ve thought about researching further in creating something along those lines because I am interested in dermatology/wound care. Skincare and skin in general will always be my first love and passion.

[@Randilynn66]

Hiram’s line is at TJ Maxx and Marshalls on super Duper clearance. I got a retinol serum for two dollars

[@maisy4675]

How is the quality ?

[@Randilynn66]

@@maisy4675 I don't know what to compare it to because I never bought the original. Is very thin and there's a very small amount of product I believe less than one oz

[@jodiekelly1355]

I feel like a lot of influencer brands rely on the influencer promoting it to their audience and neglect to advertise to people outside of their audience so people aren't aware the product even exists

[@SnowyDae55]

I worked at an Ulta when rem beauty came out and got one of their eyeshadow palettes for free. It wasn't pigmented well and only the shimmer shades stayed on, though didn't have any shimmer! My coworker got the eyeliner for free but didn't like it because of the way the packaging is- she drags her eyeliner to make a cat eye, but the tip was too bulky. I did hear good things about the highlighter though! I hope it was just the quality of the first release and not true for everything of the brand. I was very excited to see a non-talc eyeshadow but never touched anything afterwards. Might stop by and grab a concealer though

[@shendisackett]

That's what I heard that the best product is the highlighter.

[@sftraub]

When referring to a loan in regards to a creditor, it can refer to invoicing for product sold to the company or individual in bankruptcy, commissions for sales of products or royalties. They had agreements with individuals to pay a percentage of sales which they have defaulted on.

[@cambriavictory]

I hope item beauty continues. It's the only brand on concealer and foundation that doesn't cause my skin to break out in hives. crossing my fingers!

[@emoo2342]

I’m glad I’m finding out about Mielle-perhaps I’m narrow minded for thinking this way, but I won’t be purchasing from them anymore. I’ve hurt my hair too many times sticking to products whose brands were sold to big corporations. The quality changes due to ingredient changes and I’m over it.

[@prettyacct]

The owner said they weren't going to change the formula

[@knowdaqueen177]

@@prettyacct Shea Moisture and Cantù said the same thing. With being owned by P&G now that’s a promise that Mielle isn’t in a position to keep.

[@afooraamoora5611]

Unfortanately this is what happens when a black owned brand that focuses on creating products for black people's need get bought by a white based corporation that thinks products for black people don't sell so they change the formulas to suit white people!

[@emoo2342]

@Knowdaqueen17 100% this.

[@b.k8051]

Hyram worked a Sephora one summer. Then he made a KZbin video reviewing Kylie Skin. Then he got his own skincare brand. Crazy lol

[@pestcoeb]

I loved makeup geek. I wish it would come back.

[@yvonnekilla3971]

I love that you read stuff out loud, I wake up early to do choirs and I listen more then watch 👍🏼

[@samanthacunningham2802]

As a nurse I would always wash my face so much after a shift as I felt this was the most neglected part of my body.

[@paridisekiss3420]

14:13 If I remember correctly Morphe did already dip their toes in the South Korean market with their collaboration with Pony.

[@athenacaudill7902]

I think it’s odd that item beauty didn’t perform well. But I feel like you’re right. Everyone is over influence brands. But I’ve liked everything I’ve tried from item and it was a relatively low price point too.

[@cynthiastlaurent3878]

Agree, we love Item beauty items (20 year old and 50 year old!)! I’m sad it did not do as good as I feel it is.

[@reginaroza3154]

I love their cream blushes and lip oil!

[@kericombs]

I have never heard of the brand or the creator until it went on sale

[@susanmenn5016]

I think influencer brands would thrive more at Ulta. Having a strong feeling Ulta might pick them up.

[@christinunya72]

@@susanmenn5016 I really hope they do, I like quite a few things from Item

[@Steffi.EchoGraphix]

The only thing we can do is hope that Mielle Organics doesn't change because several of the companies I have trusted over my 13 years as a Black natural have been sold to large corporations, then formulas change and the products no longer work for my texture. Only time will tell.

[@Haghenveien]

I hope it doesn't. I personally I don't think it would be very intelligent because by adding a brand like this to your porfolio, you now can sell to custumers with more curly hair (independently of their race). And those are going to be really good costumers because people with curly hair usually need more products and more amount of those products to take care and style their hair. Changing the formula, so it doesn't work for those people anymore, defeats the purpose of getting the brand in the first place. Just save your money and don't make the investment. Unfortunatelly, we all know that companies make a lot of decisions that aren't intelligent.

[@7songstress]

Thanks for continuing to show up and do what you do. This kind of content helps me so much with my mental health, and I appreciate it so much. 💓

[@ruthsimpson8436]

Forma is called a Parent company and any brand under are subsidiaries, Forma needed to get a new board of directors to start with,also follow the money as I'm sure some was funneled to top officers. Also Morphe made deals with influencers,but the sales didn't pay off like they expected,also the scandals weren't handled the best,and they've had a few lawsuits as well. Now if a new acquires their assets,then technically the owners own whatever cosmetics were developed under the old company. Seems like lots of Cosmetics companies have folded since the pandemic started to present time.

[@mariobarron2965]

I love Sundays because of you 🥹

[@lifewithklc]

I’m so happy for Bailey! I love her and her channel 💄💋

[@SamARue-lj2tc]

They are probably going to say that James and Jeffery broke their contracts since they were dropped and therefore they don’t have to honor whatever agreement they had in place.

[@jenluv]

Good point! There was probably a "controversy" clause in there. I've seen that in some of mine. Basically if the influencer does something horrible that reflects on the brand, it affects the contract. I bet you that's what happened.

[@AKbaby89]

The Item Beauty concealer is my favorite concealer. I have super dry skin and it never creases. Also, I'm 98% sure Selfless by Hyram is going into Target

[@emoo2342]

!!!!I also wish Beekman would have done a hand cream specifically for nurses. I used their hand salve a couple of times on the floor (I’m a dialysis RN and boy, do my hands get super dry) and it was just too expensive to keep using because I go through lotion like oxygen. I’m glad that they’re thinking about us, but tbh, I’m just going to keep using my vaseline intensive cream, body balm, and dollar tree diabetic foot cream for hand moisture.😅 That said-a scrub sounds interesting, but I don’t understand how it is targetted to or good particularly for nurses (as opposed to being generally good for everyone, regardless of profession)…maybe some other nurses can explain? I like chemical exfoliants, personally. I guess it would be a nice option and it’s simply being marketted to us? Regardless, I probably won’t sign up to try it. I really like what I use and trying something new while still wearing a mask for most hours of most days feels too risky.

[@lelalu101]

Jen you are too sweet. You don't need to apologize for misreading something. Be kind to yourself, you do So Much RESEARCH! And it shows!!

[@fleetwoodmacncheese4159]

Jen, I thought the Beekman 1802 scrub was going to be for hands too. I guess because nurses constantly wash their hands so they're probably dry af. I can't imagine all the stuff a nurse's skin comes into contact with. Or all the stuff they see and smell... my hat goes off to nurses. 💚🖤

[@JEMUNI08]

I went through 2 bottles of the rosemary oil and it did absolutely NOTHING for my hair. I got better results making a DIY.

[@aniechen7350]

I started getting ipsy with a campaign that featured Bailey. Always loved all her tips and was amazed at how knowledgeable she was about ways to get the best of your products. Always thought she should have a greater audience back then, it’s great to see her back to product recommendations. I havnt gotten an Ipsy bag in quite a while, but might sign back just to get this one 😁

[@amysolley4268]

So I'm a beauty consultant, so I'm invested in these videos! BUT, my college education was in finance and so I gotta admit, I kind of saw this coming, so hearing the deets is... Frankly, delicious. Lololol. Thank you for posting this!

[@darkydoom]

As a nurse - yeah, hand exfoliation and cuticle oils would be great, I would just stick with my own face products

[@KG9551]

Mielle is one of the brands I use religiously. I am white and have 3b-3c curly hair. There are some products that just won’t work or aren’t useful for me, like products to help stretch type 4 coils, products for extremely thick hair, etc… but a lot of it works for me and I’m allowed to use it and recommend it to others even though I’m not black. I watch Naptural85 and star puppy and other black natural hair care channels and have gotten such great information from them, even though something is made primarily for one audience, doesn’t mean others can’t appreciate it as well. I’d rather some tiktoker with straight blonde hair recommend a product and temporarily cause inconvenience than for that product to be discontinued like so many of my past loved products have 🤷🏻‍♀️ The important thing is that those with black natural hair have choices and that companies and products are made with their unique concerns in mind, it doesn’t mean those products can’t be loved by anyone else.

[@DuskyJewel]

@@Palmundo91 Thank you! These ww are making my eyes roll all the way into the back of my head 🙄🙄

[@ashleys4652]

Love him or hate him, a video with Jefrees's response would be so interesting.

[@dipschwantz1]

I'm a nurse and I will have to check this out! You are not wrong about the hand cream Jenn...My hands are crying. I could sand some wood with these hands

[@Madi-dy2bg]

Thanks for editing a verbal description along with your text note at 10:43!! I found it thoughtful and helpful (along with the obvious additional info for accuracy)!

[@0ctoPop]

That Hourglass lipstick is likely just a specific formulation that mimics that really specific carmine color. Unless there's a plant extract they're using along with the usual dyes....

[@StormSongs7]

YOU are fantastic for digging deep on this matter. Thank you so very much ❤

[@lexiepsy]

I remember watching Bailey in the Ipsey studio I’m so happy for her success!! I just adore her! ❤

[@chelsearose7655]

I miss her Saturday GRWM videos and Ipsy videos!!!

[@KaylaRobbPoodleQueen]

I'm kinda glad the Morphe "bubble" has burst. The community has finally seen that they are and always have been sub par products.

[@shellbell1974]

I never got into Item Beauty…but I remember seeing Item Beauty products in BoxyCharm and Ipsy. I know you can’t get the whole line from Boxy and Ipsy, but why would I buy and pay Sephora prices when I could buy it for drastically less on Boxy and Ipsy? Idk…maybe brands need to be more mindful about why and what they want to achieve when partnering with Boxy and ipsy…TY Jen for all you and hubby’s hard work!!!xoxoxo

[@pams4401]

Body Shop at home? Never heard of anyone doing this in the UK... which is a good thing IMHO. MLMs exploit people and, as you said, these are nearly always women. Seems to go against the founder's beliefs. Has some pretty good products. The Hemp hand cream is very good for eczema and dry skin.

[@jodigirl6610]

Thank you as always for your dedication to give us the top news!

[@jenluv]

Thank YOU, Jodi! 🤗

[@AKbaby89]

I loved all the Selfless products I tried (which is all except their moisturizer and their Q18 serum) and I literally have gone through 15 bottles of their cleanser. Their cleanser was always sold out at the Sephoras around Seattle/Tacoma 🤷‍♀️

[@TheKaren_makeup]

Thanks for addressing the Mielle sell. I think the formula will change drastically because of the mass production and not a small personal production . However I preferred P&G to buy it than Sundial brands any day! Prices may stay the same.

[@Scandalnb0825]

Omg😂 she said p&g and my dumb ass was sitting here thinking they sold the hair product to pg&e 😂😂😂 that company that was poisoning their customers drinking water and the huge lawsuit from the 90s. Omg.

[@elizabethannferrario7113]

I think for nurses foot care would be lovely i know after thirteen hours on my feet , they are shouting at me ! unless we are wearing scrubs then traditional foot wear are needed . and ouch !!! hand care yes would be nice !

[@akcj1]

I work at Sephora on Saturdays and I don’t feel like either brand was really promoted in my store. Especially item beauty.

[@Life.With.Carrie]

New subscriber here and I have to say…I LIIIIIIIVVVE for your videos. The beauty space is fun and there so much going on in makeup, skincare, wellness and so much more and I loooooove getting info from behind the scenes. To me, that matters just as much if not more than the surface stuff that is new products and brands. Thank you for all that you do. Information like this is very time consuming and I appreciate you!

[@bellou72]

Yes! I've learned so much from Jen.

[@la.manda.xo210]

Exactly 💯

[@savy_jean]

Excellent point about the products needing to stand alone!

[@AKbaby89]

I'll never not regret not getting Baileys first collab with ipsy with the palette. I think about that palette all the time 🤣

[@MoonlitSunflower]

It was alright. Not bad. I decluttered it shortly after acquiring it. The performance was pretty solid but not mind-blowing. Also, the purple was dry AF.

[@EriBarr]

I got it and was looked at funny for being almost in tears.. I was just excited and proud of her lol.. she lives by me.. or her fam does..

[@Ccscooter1813]

I literally play KZbin vids while I’m in the shower and was doing a Mielle mask when you talked about it! I hope the brand doesn’t change too much. I have curly hair and went through the Walmart shelf before picking up mielle and absolutely love it!

[@caithenry8429]

Not at all related, but I am shook that James Charles' full name is James Charles Dickinson....was his family English literature scholars?

[@stephhbk]

Ipsy def got me for the GBX BECAUSE of Bailey. I've been with Ipsy and getting GBP for about a year and I've never ONCE wanted a GBX....until now. Bailey was one of the first KZbinrs I started watching when I got into KZbin a couple years ago. I'm excited to see what all the products will be and what I'll get! not too sure if I'll keep GBX afterwards tho. none of the previous creators spoke to me like Bailey does!

[@jackieturner4144]

jen I read last night that jacklyn cosmetics has filed for bankruptcy it may be true but what is said on the Internet I take with a pinch of salt xx

[@trishamarie]

Yes they did. They are part of Forma, so her brand is included in the bankruptcy filings.

[@JMcquownBeauty]

I’m a store manager at sally beauty supply. This product flew off the shelves as soon as that video went up and we now are being told that we don’t know when we will get more

[@sailuna9195]

I enjoy these long videos, mad love to you Jen.

[@Greenwren]

For the longest time you couldn't buy J* makeup in Eastern Europe but around this Xmas a popular online store started selling all of the J* makeup. They already started moving over.

[@johndajo4389]

Amen I love watching em and I support them but I don't have money for that while living pay check to check and deciding which bill that can't get paid monthly. Which is why most of go to drugstore now more than ever

[@libertychic8926]

Frustrating!!?? Why is it frustrating because they made more sales!? Regardless of who they "target"!? It should be fine for ALL to buy! Now I'm gonna buy it to see what the hype is.

[@lisafeldmann9863]

I totally agree. Having a demand for your product is a high class problem.

[@AubreyBouck_Brandavir]

You should bust into the bottle and see if there is actually any pigment in the product! Also, I places a morphe order of 6 brushes, some on sale, and they refunded me my purchase because they couldn't fill it. 🤷‍♀️

[@AltogetherAlanna]

I could write loads of comments on this video ... buuut I had to post this one. As a nurse (in the Uk) ... I am SICK of being given hand cream 😄😄 people always give you hand cream and its my least used beauty items! Love the Videos Jen 🤗🤗🤗 ❤️

[@rebeccajns]

GREAT JOB JEN 👏👍Ur a pro at this!

[@elizabethjones2]

Thank you Bailey Sarian. If anybody can make a great box with Ipsy it's you!!!

[@Macsweetheart2112]

I could seen Hyram’s line doing well in Ulta but if that was to happen since it’s owned by The Inkey List I could see them also being sold at Ulta too…at least I hope 😂😅 I love the points system better at Ulta than Sephora

[@tyv3229]

Yay for nurses! Thank you for the shoutout! ❤❤ I love Beekman1802 and will definitely check it out now. ❤❤ Coincidental that I found this video- my face (specifically where my mask lays over) is going through some “what are you doing to me, it feel like you’re suffocating me behind this mask” crisis. I’ll have to try this exfoliator and see if it helps sooth and smooth out this breakout. My guess is Beekman1802 wanted to target the issue that us nurses face (no pun intended) about how our skin reacts with wearing a surgical masks for days at end.

[@TheSlimjadey1]

I'm a nurse, my guess is the face scrub targets maskne after wearing a mask all day every day

[@uribove]

I never had issues with the body shop since on Europe mainland they don't have any MLM structures in place... So people online hated on me for using it when there is no MLM present XD

[@brendadawson4912]

Love you Jen! Thanks for researching and keeping us posted 😊🫶🏻

[@onecuet]

I remember when Baily filmed her video at the Ipsy studio. She previously had a palette collab with Estate called Venice Fling. It was also avail through your Ipsy subscription. I was nice warm-toned fall palette.

[@lanalipstickIRL]

I admire the work that nurses do … but what about CNAs? X-ray technicians? Ultra sound professionals? Doctors? Dental hygienists? Dental assistants? For an under appreciated group … nurses come up a lot. There are more people in healthcare than nurses. Try being a dental hygienist (as I am). Then you will see how neglected a healthcare profession can be.

[@emmaa8122]

Thank you for saying dental assistants! ❤

[@lanalipstickIRL]

@@emmaa8122 dental assistants rock!

[@NFowerli]

Don’t forget lab techs!

[@lanalipstickIRL]

@@NFowerli yes. Lab techs and phlebotomists.

[@gloriadearing]

I will say during esti school , for makeup I would only use rems eyeshadow pallete . The brown one. But it worked for everyone and the shades in it blended perfectly

[@christinunya72]

From what I understand REM Beauty's shadows are of a meh quality lol. I really have no interest in the brand honestly. It's a shame about Item Beauty bc they really do have some great products. I love their concealer, cream blushes, mascara and lip quips. Maybe they can come to a deal with Ulta?? They are really more of a Ulta price range anyway. I really appreciate all the work you put in to this Jen. This one especially had to take you a lot of time and effort and it is much appreciated.

[@vanydakhiev3910]

Ooo if you can smell the gummy bear body wash in store, do it! It's my favorite. It also comes in a shampoo and conditioner.