What you're going to post every week (when you're busy) to be a full-time content creator in 2025

[@TessBarclay]

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[@tahanalove]

Babes please write everything she saying down. This is so helpful especially for the girlies who are in corporate. I will implement this for the first six months and come back and keep you updated. Thank you so much.❤

[@Woise92]

Content Marketing Strategy 2025 - Analysis and Recommendations Key Recommendations 1. Choose Two Main Platforms Focus on two main social media platforms. In 2025, the best combination appears to be Instagram + KZbin. These platforms offer the best opportunities for growth and content monetization. As the expert states: "if I was in 2025 starting from scratch I would pick Instagram and KZbin I really do think that is where social media is going". 2. Implement Weekly Theme Approach Instead of traditional content pillars, adopt a weekly theme strategy. Each week should focus on a specific problem or question that concerns your community. This approach simplifies planning and creates cohesive content, especially when time is limited. 3. 3+3 Structure Implement a structure of three short-form videos and three carousels weekly. This is the optimal amount of content for busy creators, allowing for consistency without overwhelming them. As quoted: "when you're somebody who is very busy you do not have time to film a lot of fresh content and with this strategy you actually only have to film three videos". 4. Video Length Optimization Create three different video formats weekly: 30-second 60-second 6-second This variety allows you to reach different audience segments and leverage platform algorithms most effectively. 5. Weekend Digital Detox Implement a rule of removing social media apps on weekends. This is crucial for maintaining creativity and fresh perspective. As emphasized in the video: "scrolling on social media all weekend let alone all week it really stifles your creativity". 6. Daily Style Standardization Assign a specific style to each day of the week. For example: Monday: Talking to camera Wednesday: Voiceover with B-roll Friday: Text on screen This streamlines the production process and builds recognition. 7. "Monday Kickoff" Strategy Start the week with a 30-second video directly addressing the main problem of the week. This sets the tone and direction for remaining content while engaging the audience from the start of the week. 8. Thematic Carousel Implementation Create carousels containing a specific number of tips (e.g., "5 ways to..."). Always include your own photos instead of stock images to build authentic connections with audiences. 9. Instagram Algorithm Optimization Add music to carousels and always create more than one slide. This allows for better exposure in the Reels tab and reaches new audiences. 10. Weekend Content Strategy Plan weekend content as branding content, unrelated to the week's theme. This is a great opportunity to reach new audiences and remind them of the brand's main mission. 11. Effective Stories Usage If you have extra time, use Stories to build engagement through polls and questions. Always add valuable content, not just lifestyle content. 12. Content Repurposing Use created content across different platforms, but adapt it to each platform's specifics. Use CapCut or iMovie for basic editing, then add captions natively in each app. 13. Advance Planning Dedicate Sunday evening or Monday morning to planning the entire week. This is key for maintaining consistency and efficiency in content creation. 14. Automation and Systematization Use tools like Canva to create carousel templates, but maintain a unique, original style. Avoid template solutions that look generic. 15. Focus on Transformation Each piece of content should lead to a specific transformation in the viewer. Ask yourself: "Can someone make a change after seeing this content?" 16. Personalized Approach Show your face as often as possible in content. In 2025, authenticity and personal branding are key to success. 17. Effective Time Management Plan 5 hours weekly for content creation. Set fixed hours (e.g., 3:00 PM) for content publication and stick to this schedule. 18. Long-Form Content Strategy If you create long forms (podcast/KZbin), use them as a source for content on other platforms. Cut out the best fragments and adapt them to short formats. 19. System Building Create a repeatable content creation system that you can delegate or automate. Establish templates, styles, and formats for each type of content. 20. Flexible Approach Adapt the strategy to your energy and time capabilities. As emphasized in the video: "make this work for you you are in control of your brand your business on social media". To-Do List - First Steps for Implementation Choose two main social media platforms Set the first weekly theme and plan 6 related pieces of content Create a template for each day of the week (style, format, length) Prepare basic tools (CapCut/iMovie, Canva, planning notebook) Block 5 hours weekly in your calendar for content creation Set up daily publication reminders Create a folder with branding materials (fonts, colors, emojis) Plan your first "content sprint" - intensive content creation session Set up a system for tracking the effectiveness of different formats Plan your first social media-free weekend

[@onetinystep3573]

Following

[@nathalyariasgarces935]

Definitely want to know

[@Emilyboutique]

I haven’t scrolled in over a week and it’s been soooo good for my creativity!!! You are sooo correct!

[@briarajones]

In my first week of doing this content schedule and by Wednesday my reach is already +520%😂😂 thank you boss Tess🎊🥰🙌🏾

[@Growingwithpriscilla]

What days do you post your long form ? ☺️

[@briarajones]

@Growingwithpriscilla I have a podcast that's veeeery casual that I launch every Thursday, just audio and I share it to my IG stories. It's an extension of my topic of the week🩷

[@Growingwithpriscilla]

@ thank you for sharing!

[@juteandolive]

Oh wow, congrats

[@writewithcarla]

That’s awesome!!

[@bossvision]

Yes scrolling is so stifling

[@WhatWouldKarlaSay]

Wow, this video is pure gold! The information you shared is incredible. I’ve been a social media strategist since 2016, and even my brain didn’t think of it this way. Thank you for sharing this-it’s going to help me so much in my consulting business, as well as in my work as a confidence coach. Balancing both roles has been overwhelming at times, but this perspective will be so helpful for both my clients and my own social media!

[@tajmahaly7129]

Definitely going to start to delete social media on Fridays, that’s a great tip!

[@faithdlandry]

This is so unbelievably helpful as a 9 to 5 girly 😭

[@TessBarclay]

Amazing!!

[@cari.chambers]

This is the BEST video I’ve watched from you! About to watch again for a second time so that I can take notes!

[@itssharrne]

Been binging your videos & Jade Beason's videos for the past week and all I can say is Thank you so much, I'm so grateful to have come across your channel

[@TessBarclay]

@@itssharrne aw thank you so much!! 💗

[@ZhannaTsytsyn]

Honestly, same. Both channels have helped me get monetized in 61 days because their content is truly value-driven.

[@tabithathewholistic]

I've also been binging Vanessa Lau and her updated videos! Her video on editing YT videos make it extremely simple 🎉🎉🎉

[@rebeccaly]

Thank you so so so much Tess! Learning a lot from you, my big sis in content creation 🥺🤍

[@TessBarclay]

I'm so glad!

[@EmiliaOHara]

This was amazing. Thank you so much. You've just taken a major headache away from me. Imma follow this and see what happens. ❤

[@paulinewheeler]

I watched twice so i could take notes! Thank you so much Tess ❤

[@itsbenitamun]

This video is going to be the game changer in my content creation game !! I was struggling with knowing what to post on a weekly basis, a theme of the week is absolutely genius! Thank you girl 💝

[@sgmediaagency]

As a social media marketer I completely agree with this strategy!!! Love this, so happy I found your page! 🥰

[@mirandabeaudry7936]

This is the first video i'm seeing from you and i found it so helpful! I instantly made a little template for myself in Mural of what kind of brand specific tiles would look like on my feed. Thank you for doing 6 because they make a cute aesthetic pattern on instagram tiles too so that when my audience needs my specific text carousel tips - they're all in the same center column and easy to use a a reference guide (planting dates for flower farming) - So many great things about this plan!

[@baydoesthings]

YOURE A FUCKING GENIUS!!! I worked as a social media manager for 2 years before starting my own business and this is sooooooooo helpful. God bless you

[@tylerisagrlname]

Hi Tess! I am your new fashion content creator. I have 2 missions for my content. 1st I want to inspire moms to not lose their self in raising children and you can still be your “fashionista” self. With that mission I want to give tips and tricks on how to save money while shopping and organizing to be as functional as possible while being “every woman”. My second mission is to bridge the gap in fashion in the south. Specifically show that there is an interest in fashion in the state of South Carolina. Hopefully this will bring more events to our city. I’m an event curator as well 😉. Thanks for sharing all of your information.

[@thestylesfamilia]

Love this! Just subbed! 🙌🏼🙌🏼🤎

[@cbw6217]

I love this! You've gained a new subscriber. Many blessings to you.

[@MayaDeanne]

As a new fashion • beauty • lifestyle content creator from the South myself (Memphis, Tennessee). I love this for you!!! new subscriber! ❤️

[@ItsEkcho]

Subscribed ❤

[@ItsEkcho]

@@MayaDeanneSubscribed

[@LauZalve]

your positivity and enthusiasm is so amazing! thank you for sharing this to the world! 💙

[@Heytoriaaa]

I love this! I'm going to definitely be implementing this with my channel and instagram!

[@studyingwithsuzie]

your energy is so good

[@pixienix]

honestly your videos are a treasure trove of information, and you pace soooo well that I'm engaged the whole time. I loveeee that you talk about both long form & short form creators, it's soo helpful for people who aspire for both like me. Thank you for sharing the difference and especiallyyyyy love that you make it seem so manageable :) definitely made it feel less daunting and more inspiring 🖤

[@shakempowers]

I learned so much in the first 15 minutes. You definitely answered a lot of questions I had

[@christinajones4779]

The tips you provided are amazing and easy to absorb. I immediately wrote down “Create a weekly theme of a question”. I will execute Monday.

[@kateelizabethrodeo]

Thank you so much for this! I am blown away!!

[@abo3791]

Girl you gave us EVERYTHING in this video! WOW!

[@DUDEDESY20]

This was the best social media resource I’ve seen this year!! Straight to the point and full of solid actionable advice. Thank you so much I will def be following your socials for more!

[@Midlifefreedomlinds]

This is so helpful. Thank you. 🙏

[@AllThingsAprilElla]

Thank you so much!! I started posting but without a schedule on IG and TikTok. This is extremely helpful!!!

[@hannadupee2500]

This is extremely helpful and you do such a good job of creating content that’s easy to digest!

[@NoName-xw2nb]

something about your voice is so adorable to me 🥰 i love your content. thank you for your guidance 🫶🏾

[@_sibolala]

When YT gives me suggestions of exactly what i want on my feed; it's just chef's kiss!!! this is my first video of you, I've just discovered you and 5 minutes in and i had already pressed subscribe 😂 i love your energy!!!! I'm really looking forward to implementing this. Thank-you souuuu much. The content pillars really threw me for a loop because i just couldn't figure out on which ones to pin down. With this method of posting, it makes it more adjustable. I really appreciate this. Will let you know how it goes❣

[@simple_naildesigns]

Yes, same!

[@janabalcercikova9469]

Wow the way you explained this …girl you are a POWERHOUSE ! I went from having no idea on how to approach content creation to having an actual structure in my mind. 🧡🎉

[@artofeni]

Love this so much! Thank you for the tips. As a 9-5er also trying to create content, this makes so much sense! I'll be incorporating this. Wishing everyone one success in their creative endeavors this year!! Let's do this!

[@elgloriea6789]

Girl! This is GOLD! You are giving out real keys! Thank you so much! 💗

[@sunninailsx]

This is super helpful especially as I’m in school full time and want to start taking my content seriously thank you so much for this!!!🤍

[@jennimoss4747]

this is literally what my subconcious was seeking haha thank you ❤

[@EffortlessGentTV]

Love this schedule idea. Been watching your videos since this time last year and my process, schedule, and perspective / mindset have improved so much!

[@amayramlew]

love this! subscribed❤ thanks

[@JasmineMoonEnergy]

Love all your wisdom. Thanks for sharing understandable and actionable tips!

[@cellysblog]

Thank you so much Tess! I needed these tips, they're beyond helpful💕

[@it.sjustkash]

Hey Tess! I just wanted to say thank you so much for all the value you’ve been pouring into all of these videosss🥳🥳🤯. They’re soo gooddd and I feel like its so underrated! Thank you once again for everything! You’ve definitely been a big part of me starting my new digital entrepreneur influencer journey

[@LK_Silk]

I’ve watched a lot of “grow your channel videos” and this was actually really helpful! ❤

[@ogreavesx]

This is great!

[@TessBarclay]

It's time to build your WEEKLY CONTENT CALENDAR in 2025!! 💕 Comment below your content mission/brand/content pillars & we can work together in the comments on an example week of content!!

[@TheFaithfulCreator]

Hi Tess just subscribed to your channel after watching your first video. I'm new faith based creator whose mission is to,: create a safe space for believers to give themselves permission to show up and faithfully pursue their dreams and passions on purpose everyday. I don't know anything about social media, I'm almost 50 yrs old, no plan in place, but your genuine love for social media shines through each video. So how can you help me monetize my God given genius and help others do the same via digital products, courses, online business? Looking forward to working with you. Chae Denise

[@TheFaithfulCreator]

Oh yeah channel is The Faithful Creator

[@miajbowen]

Hey Tess when will your 1:1 sessions open back up ? How often do they open and where do you announce it I don’t want to miss it ❤

[@naturalcreations40]

Hello Tess my brand is NaturalCreations40 I am a crocheter/fiber artist

[@ThatVirtuousWoman7]

Thank you for taking the time to create this video!

[@TheLatishaBrown]

This has to be one of the most valuable videos I’ve ever seen!! I’ve never been able to get a real grip on consistency when it comes to social media & this year I became a mom which made it that much harder. I could never fully get the whole content pillar thing but having a weekly theme for content is GOLD!

[@OscarWorthyScenes]

Hi @TheLatishaBrown! Your comment really resonated with me as I run a digital agency and honestly, consistency in social media has always been my Achilles’ heel too. Plus, life just gets busy, right? A few weeks ago, I discovered something that immensely improved my workflow, and I'm quite certain it can work wonders for your situation as well. It's a tool called Mydrop AI. Since I started using it, scheduling content has become a breeze. I can actually plan out a whole month of content in just one afternoon. Crazy, right? Instead of penning down weekly themes, Mydrop's AI can generate interesting, relevant text and image content from prompts. So all that time I was spending brainstorming and creating? Whittled down enormously. And the mother of all features - it lets you cross-post with just one click! That's right, you can duplicate and publish your content across all your active profiles all at once, saving you a ton of

[@LifestylebyJulia]

This was helpful! Thank you!!!

[@GigiDon04]

Your positive energy is so contagious! thanks for another super helpful vídeo💗💗

[@TessBarclay]

Aw thank you so much!!

[@AngelaZuniga]

Thanks for making a video with actionable information! I never thought to have a weekly theme. A lot of videos like this are the same tips recycled, but I feel like I actually got some value here. 🙂

[@KourtneyLei]

Absolutely love this , thank you!❤

[@EddyLynnMusic]

This is really good. I feel clearer on starting my new channel. Thank you!!

[@ThelmaBee27]

Yesssss 🙌🏾 2025 is the year we all succeed 🤍 thank you for sharing x

[@TessBarclay]

YES!! 2025 is it!!!

[@dempsterrr]

Thank You! Thank You! Thank You! As someone who has just started their own business at 33 and was looking for the best marketing strategies to get in with the 2024-2025 style of social media… this was extremely helpful! ❤❤

[@jeanshelbybooks]

I definitely know my purpose: to bring people joy from my books and to share my ways of manifesting with being an author. This energy and content of yours is right up my alley!!! So thankful I found you. 😊

[@carlayorro]

As always, super duper helpful and it always blows my mind how much value you provide in a totally feee video. Thank you!

[@dejanatei]

This was so helpful. I always get in my head about posting and always struggle with editing. However I’m determined to make 2025 the best year yet 😊.

[@JMariesFace]

Hi Tess I’m your new subscriber of yours that’s for sharing

[@ms.lexihr76]

I feel this. Imma try this for sureeeee!

[@JenaWeeks]

I love your enthusiasm! Glad I decided to watch! I’m currently rebranding my main in person business while still managing my online Shamanic Reiki School. I feel like I’m working 2 full time jobs and I’m hoping scheduling, planning and time blocking will help me.

[@JuliaRanaM]

I love your energy ❤ plus your tips are so helpful

[@rachelmiller3125]

Ahhhh I get so excited for every new episode in this series 🫶🏻 I’ve been a full time writer, ghostwriter & editor for three years now and this is the first year I’ve tried connecting with clients through social media. So my content is geared around helping innovative people in all different fields (and writers like myself) get their books written! I share writing tips, inspiration, and motivation plus what I’m reading and other bookish content. I’m really trying to highlight the fact that I have a PhD and have been an editor and teacher for ten years so if I have a brand it’s girly, academic, knows her shit & wants to help you write your story 🖤📚🤓

[@JayMarnii727]

I’m an aspiring Beauty and Style Vlogger and I have a full time career lol This is so helpful❤ Marketing is so involved in what I do and I’m always thinking of how to reframe those skills into content 😂 Thanks sis 💅🏽

[@Ladacia]

Listennnnnn Tesssssssss, you just de-streeesssssedddd me 😂 seriously though, i’ve been watching your videos and I’ve been trying to figure out a way to simplify the process so I will definitely give it a try starting next week. I appreciate you always!

[@SusySantos-dq9de]

Thank you so much, I'm so grateful to have come across this topic today. I was completely overwhelmed with content pillars and what to post. You are a breath of fresh air. I love how you simplify tasks. I am so happy to have you as my virtual Blooming Boss

[@Eliott_the_Smith]

Hey @SusySantos-dq9de, totally feel you on the overwhelm with content pillars and figuring out what to post. Couple of weeks ago, I found this tool called Mydrop AI and it's been a game-changer for me as a digital agency owner. What I love about it is that it has an AI content generation feature, you just give it a prompt, and bam! It helps generate text and images for your posts. Seriously, it cut down my content planning time from hours to mere minutes! This is super useful especially when you're out of ideas or simply pressed for time. If you ask me, it may be worth checking out to help manage your content better. How are you currently managing your content scheduling?

[@virginiewalterofficial]

I love everything about this video and especially the structure of the weekly themes. Now I get it! 🤪🥰 I do something similar for my students, if you like to cook you can set Mondays as soup days, Tuesdays meat days, Wednesday kids favorites days, Thursdays fish days and Friday eggs/cheese (quiche, tarts) days etc… Thank you coworker/boss/bestie ❤

[@BERTABLNCO]

Thanks Tess! This is soo helpful

[@magicklybella]

I just love all your videos . They are great and informative but fun . I am so ready for this because since i did the consulting with Tess in July. So many things changed and happend. I am personally so read and sat for this . My content is all about queer joy, my creative journey and my obession with asian queer series (BL series) . My mission is to spread queer joy and lots of love. also i am writing my TV series right now .

[@kaila.evelyn]

This has be BEYOND helpful! tysm

[@TessBarclay]

I'm so glad!!!

[@AfroWellnesswithAysha]

Implementing this TODAY!! 🎉🎉 and you just earned a new subscriber!!

[@TessBarclay]

Thank you!!

[@Mrs.AshleyMonique]

This is so good. I’m a teacher aspiring to become a full time creator but man my time is so limited. Will try this! Thank youuu ❤

[@TessBarclay]

Ahh I'm so glad!! That's so amazing - you got this!! It's not easy to balance!!

[@livbyviv]

I agree that scrolling can impact your creativity!!

[@mgc9172]

This is a very useful video Thanks

[@fitwitherica]

Such a great video. I’m a personal trainer and nutrition coach for women over 35 so I felt like this was specifically for me,lol. I have so many different topics to cover so I love the idea of themes❤

[@breakyourbudget]

This was an amazing video! I've been making content for a long time and this system is soooo straight forward I am going to start using it for 2025!

[@Baba_dees]

Create tips I been trying to grow my channel and this video hit the spot. Thank you very much

[@AllanaDavisStudio]

I love the idea of social media weekend breaks to refuel our creative juices 👌🏽

[@albaimussa]

Had to subscribe because I cannot be missing out on all this info

[@sunflowerstatelifestylellc]

I love your advise, I'm definitely looking forward to what 2025 is going to bring. Hopefully growing my content and branch out to other platforms ❤❤❤❤❤

[@beccalarson5982]

I love this idea of a weekly theme. What recommendations do you have more specifically for product based businesses?

[@imlatoiyanixon]

I am following this strategy all 2025! Can't wait to see how it goes. Thank you❤

[@PeeMadeFamily]

Very true ! 10:42

[@jennifernicolereyes]

This is so helpful!! It’ll be challenge for me as I work as a full time nurse and am a nurse practitioner student! 😅

[@kristinaanikonovaa]

Thank you so much! I just started a sewing and pattern making account few months ago (Kristina Sewista) and I just don’t know how to handle tiktok and Instagram. I love sharing my patterns and the process and I think I try to go with your strategy for the next few weeks! 😇

[@CreateWithAlmat]

This is truly a great video… thank you so much

[@crystylecouture]

This was such a great video, I ended up taking a break earlier this year due to burnout, my systems for creating content were bad. Now I have a lot more order and have been able to stay consistent, I’m just always looking for more tips and strategies 🤗

[@octaviadarling]

Thank you for sharing these helpful tips! I’m definitely going to work on my 2025 content strategy today 😇.

[@LifeofTyandCammy]

I’m so happy we have people who give amazing advice such as yourself ❤️❤️❤️ everyone keep pushing we got this manifest your future 😊

[@tabithathewholistic]

This is such a highly duplicateable content calendar! Simplistic and to the point. Love it!

[@TessBarclay]

Yay! Thank you!

[@tabithathewholistic]

@TessBarclay Of course Tess! 😃

[@stacyatparaiso]

Wow this video was incredibly helpful!! 💕 will definitely be applying all these tips!

[@TessBarclay]

Yay!! Thank you so much!!

[@CorazonDesignsandstories]

❤❤Great tips m, Thank you

[@Synquette]

This video was sooooo helpful! I feel empowered to create content in a strategic way because before I was all over the place 😂

[@beabetterbaddie]

I'm only halfway through, but this video is exactly what I needed! 2025 is my year to have "Be a Better Baddie" bloom and thrive, and these strategies make it so easy to stay consistent!

[@SERWoman]

Starting at 50/ Living Life through my eyes, as a woman , Mom, grandma divorced

[@the_marketernextdoor]

Awesome. Seriously. Perfect. I’m initiating this content plan in my job as marketing specialist in a B2B manufacturing company. I think it will be so good. I’ll let you know how it goes. 🤗

[@tootieinfluences]

I love these!

[@TheMichelleBooth]

Thank you, boss! 🤍

[@thestructurejunkie2125]

❤ where have you been 🤓 new stalker alert 🤠 the KZbin Gods came through today - so happy to have found you - happy 2025! This year feels different😊

[@livbyviv]

I like the idea of shooting content by season too!!

[@annairbear]

my work schedule is all over the place and my posting is not consistent. this is so helpful:) thank you!!!