When My AAA Rep Lied To Me I Had To Take Back My Business

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My AAA Field Rep, Richard, bathed in Aqua Velvet, had shifty eyes, and was as tall as he was round. When you’d ask him questions he would bob his head in all directions so you never knew if you were really getting through.
When I told Richard he was a **** liar I had a damn good reason. Here’s why.
Richard was demanding.
When he insisted I participate in AAA’s battery program I did it. When he insisted I add a service truck to my fleet I did it. When he insisted that I dispatch digitally I did it. I did everything he asked because I was afraid that, if I didn’t do it, he would take away some of my territory.
Then one day it happened.
On many occasions Richard had assured me that my territory was safe. There was no need to sign-up any other companies, as long as I kept doing everything right.
Then one day out of nowhere-He stabbed me in the back and did what he promised he wouldn’t do. And I was furious.
Remember I’m taking this from a guy who just drives from towing company to towing company talking with service provides. He’s not a business owner, he’s an employee.
He doesn’t know the hell I go through every day. He’s not running shit motor club calls for nothing. He doesn’t have to deal with low-ball competition. He’s not bidding on calls that pit tower against tower in a fight to the bottom. Yeah I’m talking about you Honk.
He’s not the one who dropped over a million dollars for trucks and employees, taking out lines of credit and mortgaging his house, and draining his 401K.
Who did all that? I DID!
Who does that? YOU Do! Up to your eyeballs in debt just so you can take crap from this guy?
Richard wore a diamond pinkie ring and each visit he would tap it on my desk while we talked. That ring was his reward from AAA for 25 years of faithful service. To get it he had to reach quotas and sign up new service providers every year.
I called it his “Ring of Pain” because, to get it, he had to lie, cheat, steal and stab people in the back. He was in the business of crushing the souls and enthusiasm of hundreds of service providers. Men and women looking to live the American Dream, but instead they got the shaft.
He would tap that thing on your desk while he looked down on you, treating you like dirt, and lying straight to your face.
I lived under Richard’s thumb until the day I discovered how to become less dependent on the clubs and generate MY OWN cash calls.
Letting the phone book company run my marketing never worked
Paying towing.com to send me calls (and being listed on a website that no one knows about) - never worked
Hiring a guy from India to build me a piece of crap $500 dollar website -never worked
Generating MY OWN cash calls -THAT worked
After making the decision to finally get out from under Richard’s thumb, in less than 1 year I went from less than 10% of my total sales coming from cash calls to more than 40% cash calls.
And I went from chasing people and begging the shops for business (at bargain basement rates), to dozens of phone calls from motorists, eager and willing to pay my regular rates - these came at me all day long.
One night I came home at 4:45PM and my wife was totally surprised. I usually didn’t get home until 8:30PM or so because we had to scratch and scrape for every dime. But after 3 fantastic months in a row I decided it was time for a break.
When I walked through the door, she SMILED at me. I hadn’t even realized how long it had been since I’d seen her smile, or how bad I had missed it.
Later that year, when I was paying-off one of my trucks early, I realized that I was finally on a path to reaching my goal. I was being paid what I was worth.
You work hard. YOU deserve to get paid what you are worth. A lot more than you’re actually getting right now.
Working for motor clubs will not get you the money you want and the RESPECT that you deserve. They’ll just run you until the wheels fall off. No, the fastest way to get paid what you’re truly worth - and the smile from your wife that you so badly desire - is to OWN The Process.
Not BE the grease that makes the process work - for them.
I’m 100% serious.
If you don’t have your own process working for you 24/7, YOU are the grease that makes their machine so valuable. And that SUCKS. (Are you tired of it yet?)
Maybe you’re not even sure if what I’m talking about will work for you. I understand that. That’s why I want you to experience it for yourself.
You can get out from under Richards thumb too. How do you do it? Go here now: thetowacademy.c...
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[@wyattoneable]

Thanks for the information and sharing your experience in the industry. I don't own a business but our town needs a recovery vehicle. I thought I'd look into the possibility of having a one truck operation as a hobby and possibly a small income.

[@karapuma1752]

As an AAA member never used this 100 miles tow service before But we need to tow the car about 85 miles away our trusted Mechanic we had called yesterday to see we might able to make an early tow appointment NOPE not possible we tolld call early morning so we did call 5 am they told us shifts changing time around 6 am than they will find tow truck for us Now 10.27 am nobody shoved up yet wife called me for checking out if the cat towed NOPE She called in an 40 minutes they will be at the my address? Comon AAA how the fucking trust your service Now? Because We are fucking long time AAA member and First time need this help You guys put me fucking down after the tows I am switching to other company for fucking sure! That's the trusted insurance does like AAA must be something wrong in this field no customer service at all that's fucking sad I am 100% for sure if I drive to the Pier there is flatbed AAA towing truck parks there all the time

[@bodyshopnation]

Great Video. Outstanding information provided.

[@TheTowAcademy]

Thanks Don

[@RandyGriffith90]

Is there a way to ask you a quite lengthy question. Towing is an industry I've been really interested in and am finally willing to move forward with it have some questions/concerns. Thanks so much, great stuff!

[@matthewcottrell6251]

hay Don i don't really know if you could do this video or if you have one but can you show us how to organize our tows