Why 90% of VTuber Agencies Fail

Profit, or rather, the lack of it to justify the agency's existence. While this is primarily the main reason why VTuber agencies fail, let's explore the internal problems of these VTuber companies to find out why most fail.
Like and subscribe for more content! It really helps a lot. This channel's purpose is to archive important moments, history, and cultures in the VTubing industry. These include influential figures, memes, milestones, decisions, and trends. Basically, I'm a historian but for VTubers. If you think I missed something, drop a comment!
My Socials:
- TWITTER: / vtuberhistorian
- FACEBOOK: / vhistorian
- PATREON: / depressednousagi
- Second Channel: / @sagiv2
BGM 1: Music: Heartless by Aim To Head: • [FREE] Dark Techno / E...
BGM 2 from DOVA-SYNDROME
URL: dova-s.jp
License: dova-s.jp/_contents/license/

[@DepressedNousagi]

Y'know what agency is successful? MINE. USAGI PRODUCTIONS CAN SURPASS THE BIG 3 Edit: Before someone gets the wrong idea: The agencies mentioned in the thumbnails aren't all the "failures" I've talked about. I literally just thought of the first few small corpos off the top of my head and threw them together in the thumbnail. It's not that deep.

[@aloelover6012]

Y e s

[@justiron2999]

In Usagi we believe....probably.

[@ElSarcasticoo]

@@justiron2999 just probably

[@leonakalionking]

Dunno man, sounds like a bootleg peko 🤣

[@thegemguy1334]

Wait a minute! Isn't Pekora your boss? And the Usaken hold 99.99% of USAGI Production stock?

[@Pudding404]

"Everyone can start a agency, anyone can be a vtuber, but not just anyone can succeed in it." Such a basic principle, but it's true. You need a vision in whatever you do or it isnt going to go anywhere. I always love hearing the corporate and business aspect to things such as vtubing, Nousagi's understanding and him teaching us is so insightful to whatever goes on behind the scenes. We'll all have our big break in our own way if we keep working towards it with a clear vision in mind. I look forward to see where depressed nousagi goes from here.

[@TheAyanamiRei]

I'd argue that you need FAR MORE than a Clear Vision, you need Longterm PLANNING. Lots of people have Ideas & Concepts, but LACK the Planning needed for the Everyday & Business End. An it has to be LONG TERM! Not just "Until the Debt" or "First few months an then make it up as we go along"

[@tertmade9769]

Remember innovators and founding fathers got things from nowhere and start really small

[@CasualOgre]

It takes more than a vision. Twitch released numbers a while back saying "if you stream to 6 viewers or more you're in the top 11ish% of streamers, if you stream to 11 viewers or more you're in the top 5ish%." That means 90% of the people streaming on their platform are streaming to nobody essentially. Maybe 1% of streamers will actually bring in any tangible amount of money. Obviously we don't know the exact breakdown for Vtubers specifically but essentially all these Vtuber Corpos are hinging their business plan on having those 1% of streamers who can actually make them money and at some point be profitable.

[@natsudragneel-ir7sr]

And remember, even if you do everything right, it doesn't guarantee you will succeed. Just because someone fail does not mean they do something wrong. My favorite scene from The Office: Ryan: I don't get it, I don't get what I did wrong Dwight: Not everything is a lesson Ryan. Sometimes you just fail. That sums up life. Nothing is guaranteed. Doing everything right doesn't guarantee success. There's no recipe for guaranteed success.

[@nhibou7590]

In order to make such agencies work, and maintain 'em alive, you need authenticity, to believe in what you do

[@MikaHolic_Channel_OFFICIAL]

the VTuber Industry isn't all sunshine and rainbows. Behind all the cute and seiso (or unseiso to others), behind all the idol performances and comedian moments, there is a brutal, cutthroat world. Despite that many people still want in (because lets be honest who wouldn't)

[@DreamyAileen]

Like any other showbiz, really

[@qhethacoalspitter8935]

Also as well like any K-pops Music Group in behind the scene

[@TheLegendsmith]

Yeah, especially as it's a massively saturated market now. I have friends who want to be streamers and I don't know how to tell them that it's a waste of time.

[@EndoftheBeginning17]

@@TheLegendsmith The current place to start streaming is on KZbin, not Twitch, but that means one will have to grind it and be really smart, because ther its all about doing everything right in order to generate long retention times for individuals, that means not only saying the right things but also saying them in the correct manner. and not lose energy half way through the stream

[@Xeemix]

Cyberpunk 2077 intro script be like

[@PipkinPippa]

damn that phase connect one sure seems great

[@DepressedNousagi]

I know right? Heard they're a bunch of menheras though

[@kikitondo8390]

@@DepressedNousagi despite the risk, seems menhera sell. it can be asset for the company as long it be handle with care.

[@seanlocke2228]

Yeah, I hear there's a based bunny there.

[@candybonez5970]

I couldn't sleep and saw this and was like there's no way she didn't see that I was right lol

[@TheGruntguy]

Cant stand that pipkin pippa tho, too based for me

[@HippoSnifferJr]

That intro really gave off Senator Armstrong vibes bro 💀

[@bennett_director6649]

NANO MACHINES, SON.

[@HippoSnifferJr]

@@bennett_director6649 THEY HARDEN IN RESPONSE TO PHYSICAL TRAUMA!

[@GenerallyRetardedFilms]

Cyberpunk goes crazy

[@bennett_director6649]

@@HippoSnifferJr YOU THINK THIS IS BAD? THIS CHICANERY?... Wait, wrong one.

[@ShatteredGlass916]

I DO NEED CAPITAL !!

[@tanvoltz4623]

Things don’t start big it always starts small and slowly grow. Hell Yagoo even talk about how much he was in the red back in the Sora and A-Chan days during his talk with stars during the expo. It takes a lot of effort to build a roster and make fans trust and build on from that

[@megamage911]

Exactly, there's tons of stories about how Cover and Hololive were struggling early on, and it took months before they actually started being profitable, and Sora has even told about how she was genuinely considering quitting cuz of how rough it was in the early days. I can't even imagine a world where Hololive failed before it even got properly started.

[@Nightmark2]

It takes many years for Cover to be profitable and luckily, Covid was there with the lockdown to make any Vtuber companies exploded.

[@Aeikon]

@@megamage911 Hell, I doubt anyone employed at Cover, even the girls, were confident in the future of Hololive. Not, at least, until Gamers debuted.

[@megamage911]

@@Aeikon Yeah it was a giant gamble when they started, Vtubing was still extremely new, nobody really knew what they were doing, I imagine lots of sleepless nights wondering how this will pan out, both from talents and management alike.

[@tribopower]

Didn't matsuri and hachama also mentioned that they weren't even paid in the 1st year ? That's such a huge gamble, that I would honestly not take in most startups these days, sure if they succeeded you get rewarded heavily, but when they fail you get nothing but lost time.

[@totozhu4543]

I find it hilarious that the current most popular vtuber company Hololive literally only made vtubers to test out their software, but it ended being a permanent thing

[@tulips7668]

Fun fact : Nijisanji did the same thing, they release Mito just to promote and test their technology

[@megamage911]

Life does take some unexpected turns at times xD Reminds me of this one time I decided I wanted to buy a certain scarf I saw in a shop, so I went o that shop, but sadly they didn't have it... Later that day, I ended up being introduced to a group of people that lead me to start hanging out in certain places I never would have before, and majority of my friend group today are as a direct result of that. You never know when seemingly minor actions might have a major impact on your life.

[@electronresonator8882]

@@tulips7668 yeah, that was what caught my attention, a 2D streaming Vtubers and also the fact that early Vtuber fans reject nijisanji as part of the Vtubers community

[@ashchisalleh1454]

@@electronresonator8882 what reject? From where you know they been rejected? Prove ? The idea of vtuber at first is 3d because fully movement set. No one attempt to used 2d at early stage. So how you got idea they been reject when they not even exist that time? We have natsume moe family as 2d and they popular before nijisanji even exist.

[@UncleButterworth]

Kinda wild if you remember Tokino Sora debuting to ~50 viewers, and it's likely that many of them were staff. Years ago, I was watching Kizuna and thinking "this could be big." Wow, things happen fast in this space.

[@KeebeThePlush]

Not all businesses are bound to succeed, however they’re contribution won’t be forgotten by those who were there to witness

[@nobafan7515]

Do you know any? The closest I can think of are the company's origin before it gets bought out, or a competitor wins the long game, and we only know the winner.

[@Gigadramon6]

You can always learn from a company's failure.

[@pika2land139]

@@Gigadramon6 yup, that is true, as much as success stories are important, failure stories are equally important

[@DepressedNousagi]

@@nobafan7515 That's basically it too. We only know the winner and may never know most of the failures and attempts that's been made. Failures are really only known if their collapse are somehow dramatic

[@megamage911]

@@Gigadramon6 I feel GameBu had a big contribution in their failure, they taught us you should never try to replace the person behind a Vtuber, it does not end well xD

[@V1zharan]

I was into Phase Connect, specifically Ashelia, for awhile. It was cool being in the community, seeing the talents actually post and talk in their discord. You could even interact with the CEO, who played League with community members pretty regularly. Much better sense of community than other places I've been in.

[@DheepakRajendran0]

I too was following Ashelia, Now I only look for Uruka and her singing or music streams. Her voice is very very soothing.

[@seussusamongoose2905]

They still chat in the discord now, just not as much. Tenma and Lumi chat outside their text channels pretty often though. There was a hard ban on @‘ing and dm’ing the talents some time ago that made some ppl think they’re distancing the fans, but it was mainly just to minimise the huge amount of clutter they were getting in their notifications

[@V1zharan]

When I was there it was already pretty frowned upon to @ the talents, I assume dms were already hard banned. I stopped watching when she got a little bigger. When I first came across her she got 30-50 average viewers and she could easily interact with chat even without superchats. Once she started averaging closer to 100 it became harder to interact with her without a super. Which isn't a knock against her, it's just how chat goes with more viewers.

[@ardantop132na6]

Oddly, first Phase Connect Vtuber that introduced earliest to me is Pippa though she's not the first Vtuber I know. And how I got to know her is through a collab with KZbinrs who aren't anime community (e.g. Rimmy Downunder)

[@enviousgaming3250]

I love ashelia she always makes me laugh

[@hexmark21]

EDIT: Yes I know - thus post was made some time before the yabs were known. Phase Connect and Project Kawaii are good examples of small corpos with a clear vision for their talents and treat them pretty well.

[@johnnycatR58]

Production Kawaii is making solid strides

[@enviousgaming3250]

I love both of those groups I watch quite a few talents from both

[@jcwasheregt]

Production Kawaii has had quite a few bits of trouble with a few talents graduating but overall they're they're truly a very supportive team for their talents and their community is very well integrated into their plans (i.e. Kickstarter for 3D models)

[@johnnycatR58]

@@jcwasheregt only one that really caused trouble was Neena... what she did was messed up

[@hexmark21]

Iirc the other 2 graduations aside from Neena were drama-free

[@ElSarcasticoo]

I think that it doesn't matter if your oshi is in a small agency, what matters here is that people need to be connected and attracted to their content like me. My Oshi is Luna Rurine from WACTOR, and just because of that it doesn't want to say that is a bad VTuber, just they have to be recognized by people out there. Where it does matter is when the company doesn't take care about their talents, that's something that nobody wants to live, nobody wants to feel alone when they're doing their job, and that's why VTubers graduate from their companies. And yeah, that is my comment.

[@ismaelrodriguez714]

I love luna, she's the sweetest cinnamon roll you'll ever find. But she and all the W talents definitely falls under the "want to support the talent but not necessarily the company" category, you know? the sheer number of graduations and unprofessionalism shown on some of those left a rather sour taste in my mouth and wondering if the contracts and managers treat them fairly and if the talents that stay are staying because of the fear of losing all their hard work by becoming indies. No matter what though, I can say that the fans will support them on whatever they want to do and follow wherever they lead.

[@enviousgaming3250]

I love Luna rurine I watch her a few times a week along with other vtubers

[@RichArchilles]

wasnt wactor that company that doxxed one of their talent while firing them?

[@belion55]

Jajaja, yo soy fan de la Misopa, me gustó que wactor quiso entrar con los hispanohablantes

[@salazar84]

@@RichArchilles Yes, recently a male unit debuted there and they're going to debut the first ES group despite their JP unit also focus in the Spanish community. Surprisingly, the male vtubers had better art than the most recent holostar ones which when it comes to wactor... That's kind of surprising.

[@principalflame5199]

Using the Needy Streamer Overload BGM when you started talking about Phase Connect made me actually laugh out loud

[@DepressedNousagi]

menhera company needs menhera bgm 💀

[@principalflame5199]

@@DepressedNousagi God bless the menheras and God help the menheras. 🙏BLESS🙏

[@Pepega_Ch]

i didnt even know it's needy streamer bgm lol

[@Absolute__Zero]

As someone who’s been with a Hololive since the first month of GEN 1’s debut, I got to witness the many ups and downs with Hololive and how close they came to failing, several times… But in the end, they pulled through/ made it and have now become a global sensation. As a longtime fan/supporter I couldn’t be happier ^_^

[@Booty_Warrior]

Really since month 1? Prove it.

[@MikaHolic_Channel_OFFICIAL]

I started the hopeless descent (lol) into this rabbit hole with the very early days of Aqua and GEN 2, there wasn't Gen 3 or later gens back then yet so all the pressure falls down to the few Hololive senpais like Sora, Aqua, FBK, to carry the entire Hololive banner by themselves. so i agree with you. much later gens actually have it a little bit easier nowadays since the foundation is pretty much established already, not to discredit them or anything tho. The earlier gens fought hard to be where they are now, and make Hololive into what it is today.

[@edwardvilla3228]

@@MikaHolic_Channel_OFFICIAL dang... Im only like post Holo Id gen1 late June(or July or August, i cant remember) 2020

[@darrenchiam2472]

@@Booty_Warrior How are they supposed to prove it? Show you receipts?

[@paperluigi6132]

@@edwardvilla3228 I joined around mid 2020, aka during the big boom where VTubers started gaining massive amounts of exposure.

[@kawaentertain]

Can't tell if us not being in the thumbnail is a good or bad thing 😂

[@philtkaswahl2124]

You sure you wanna risk jinxing yourself like that? :p

[@communismwithgiggles2515]

Depends on if you die or not

[@KoziiChu]

Shhh.. we don't wanna be in a thumbnail about failing 😩😩

[@Cieeel]

lmaoooo

[@wellwelp313]

Lol

[@natsume5372]

Things are getting spicy here lmao

[@MikaHolic_Channel_OFFICIAL]

its gonna get worse in the next couple days lol

[@advancedcorianderbeing4673]

ngl, many vtuber agencies are just doing what Machinima had done in the past. get a ton of people, give "some" support, take a lion's share of the profits generated by talents and just wait for either the talent to stand up and leave, or themselves implode.

[@squalleonkeneddyheart4191]

Sadly that's not true since Japanese never interacted nor noticed them

[@tribopower]

Which is why it boggles my mind that some even take those deals... if the company you are in, doesn't even bother to support you, why even pay 50%+ of your profits, at that point just leave to do your own thing.

[@Ninomiya-Mariko]

During the first wave of Vtubers (Kizuna Ai, Kaguya Luna, Game Club Project, etc), there were also a few dramas related to mismanagement and oppression surrounding some Vtubers. I don't know which wave of Vtubers we're currently at, but i guess history repeats itself :/ The only differences are the reasons for the said mismanagement. Back then, these Vtubers' popularity were taken advantage of by their agencies. As the result, they weren't paid well or were being oppressed.

[@uhoh6706]

Tale as old as time when it comes to the entertainment industry unfortunately, heck any industry in fact

[@blackblade7757]

Brave company that owned GameBu before recenctly bought Vspo (well not really recently it was about 5 months ago or so) and Vspo's currently quite popular in Japan almost as popular as Holo and Niji, hope they didn't missmanagament again after their fallout in 2019.

[@madensmith7014]

@@blackblade7757 They're basically a music production group nowadays, they aren't really competing on live streams and skits anymore.

[@Signout19]

@@blackblade7757 pretty sure it was stated that the problematic CEO resigned and replaced a fair amount of their staff when they renamed to "Brave company"

[@aknemesis5078]

I swear half the new VTubers I find through recommended clips I almost never realize they're part of an agency.

[@stargazer162]

The thing about WACTOR is that they are actually mildly successful due to being basically the only company that cares about the Spanish speaking community. And they have some great talents to boot too. If they weren't so shady and incompetent, they could potentially become a decently big player in the Vtuber industry.

[@israelsalgado2499]

Yeh, they just need to change some things in management and they'll shoot to the sky, they're already established in the LATAM community and they could very well use it as a stepping stone to enter the English market by going into the biligual en/es part of the audience. Niji could also easily go into the ES market and use Reimu as an ambassador or make her part of two generations (obviously one of them being the first ES gen)

[@Matt-kd7xm]

wactor be like -lo estas haciendo bien Hina misora: *LO ESTOY HACIENDO TODO*

[@LuccianoBartolini]

Well, today Meid-Chan announced to have english speaking staff and Ito, and others, are interested in learning english to better interact with their english oshis, so I think it is doing that. But I think it needs one manager per Vtuber as well as paying more marketing, because Miu HAD to pay the marketing for herself to enter Latin America and that SUCKS. It needs to go further. Too bad we don't have enough money as of now and our continent is too unstable to be reliable.

[@papita69xxx]

Yeah when Nousagi brought up the Lailah situation gave me PTSD. Also i want to bring up Amaidirect as an agency that is also LATAM focused and they have criminally underrated talent. But back to Wactor yeah i agree they have to tighten up their management side because they clearly have an eye for talent but keeping them seems like the challenge. I've heard the only staff they have is a CEO and maid chan which might explain things but i can't confirm that. On the bright side the last few gens seem to be succesful, having their first male gen be english focused seems like a good move in my book amd their next gen will be Spanish focused so i hope the issues that have caused that from their first 3 gens only 4 talents remain have been resolved.

[@ElSparkch]

To add to what is happening at wactor: Has a serious administrative problem, from their ceo, to the admins that manage their social networks. Not to mention the problems related to the lack of management of people who are dedicated to making clips whose videos have been deleted, some without justification because Wactor does not want them to have a bad image of the girls. Of which they have not even taken the time to make rules for the community. Also the problems of graduating girls all the time, and then making calls for calls in a very short time. This is not normal in a company. The only thing this has caused is to show the lack of knowledge and learning on the part of wactor to be in a continent they don't know.

[@TheMattVis]

Hoo boy, let's see how long this channel will keep up...

[@darkshaman98]

The problem is to compete in the market your going up against the big two which is an astronomical task something companies don't seem to plan for,they don't think "what can our company offer that those two don't"

[@4tonmike]

There are just so many talents in the big 2 as well that fill so many niches, from pro gamers to awkward pro voice actors to stale sandwich eaters to singers, gremlins, and memers, there isn't that much else that could be done as streaming entertainment

[@brokeback9299]

I'm here for the comments

[@coxinhalover]

It's so entertaining

[@warior7120]

Me too

[@tommarshall5947]

I've gotta give Nousagi credit for the fact that he manages to make his videos both hilarious in terms of his commentary yet also how informative and straight to the point about how cutthroat the Vtuber world is.

[@shun-li8204]

He really is slowly becoming the Internet Historian of the Vtuber world. Even down to the editing sometimes.

[@oboretaiwritingch.2077]

Kinda reminds me of a JP clip I watched of Ryushen(kzbin.info/www/bejne/Z6XFaKNrp699l6s) where a fan asked for advices on becoming a Vtuber, and they simply answered "you're way too late to the game". It really do be that the market is so oversaturated with giant names and the competition so cutthroat that getting recognition while starting from zero is almost insurmountable. I mean even for veterans, I've subbed to Tenjin Kotone for years before the name Hololive or Nijisanji ever even touched my ears, she currently has a whopping 350K subs, yet most of her streams barely break 500 concurrent viewers. At least her songs are still bringing in good numbers. But hell, same story can be said even to Nijisanji's own veterans like Dola and Kanda who, despite being recognizable by almost every Nijifan, hardly break 1000 concurrent viewers on an average stream. So if anything, I do find it admirable that some small agencies and indies can hang on for how long they did even when they never broke 100 concurrent viewers. And to be honest, I don't even know if it is a good thing to hope that they kept onto that dream, because it's not hard to see cases like Salome-jou and go "I hope I can get that some day".

[@tulips7668]

Same goes to some Hololive talent (mostly the older one)

[@shafwandito4724]

About Kanda, Dola, and other Seeds liver current status, I feel like it's because their content is not eye-catching. Everyone in Niji probably knew them, but they don't watch them because they make different type of content. Mito, Kaede, and Kenmochi is one of the early debut members, but they still able to get consistently above 1k viewers because they are entertaining whenever they stream. Kanda and Dola meanwhile very chill when streaming.

[@ashchisalleh1454]

Tenjin Kotone if based on power level alone is par with Mori itself. Both also got huge company backup them for music one like Vsinger. Kotone basically hidden azki. She some reason enjoy being indie, heck if she want I bet yagoo accept her on spot .But I see lot veteran rather have fun.

[@Vesohag]

Something I noticed this year, specially, is that a lot of small companies, and even the medium ones, got a bunch of very random people to become VTubers. People with either no talent or no charisma or none of the two. And it seems as you said, it happens because they have no vision. They just need whoever has a working computer and decent internet to be able to stream, no matter what content or the quality. Their focus is in the wrong place and that is another factor that makes them fail fast. Although even the big agencies have also done that but since those can have better management and reach, they can afford some mediocrity. But it's a bubble that will explode at some point once the audience realises they are wasting their time with someone barely entertaining.

[@cabbage_cat]

agreed with this, new agencies don't have the experience in audition they seem to always let the weirdest bunch of people in, and then end up in controversies hololive on the other hand, is already very experienced in audition, they have so many applicants, and so their chance to find a real gem is more likely and I feel like they are very careful in choosing their talents

[@kirigayakazuto843]

It's one thing to make a video about vtubers real life info, but putting it behind a paywall? Trying to make profit out of other people's life is extra scummy.

[@Kottery]

It's weird to think that there's people now that see Hololive/Cover as this all powerful company that's always been huge and THE place to be. I remember when it was just Sora, "Who the fuck is this?" or seeing a Fubuki clip "Oh, who's this new vtuber" I think as I go back to watching Ai-chan, Siro, and Mirai Akari. It's definitely harder now, but there's still room for vtuber agencies to grow and be Hololive size. As mentioned in the video, Phase Connect has a very bright future thanks to Sakana (and obviously all the girls). Right now they're about how Hololive was not too too long before the 2020 explosion of vtubing. Some of Phase Connect even garner more of an audience than some from Hololive or Nijisanji.

[@leonakalionking]

Prism Project seems to be doing alright from what I can see, just hope that someone is willing to clip them and bring more awareness to them... *All hail Luto-sama*

[@Pandemonium-zp2fg]

You are right

[@tristanstephen6266]

Agreed I mean I mainly watch rita

[@Blue_Spirit7]

I found them through Luto, since she's shares character illustrator with my oshi (Gura), she's really funny and I know I would check her out more frequently if she wasn't Australian (timezone)

[@Mikanookie]

I've mainly tuned in to Pina, but I did watch a few of Luto as well

[@kevsthebadboy1703]

Yura Rikudou also seems to be doing alright. She's using her collabs from big Vtubers for exposure and she does make good content as well.

[@tavi9598]

I have a lot of respect for agencies like Phase Connect and Kawaii Productions that have managed to stand against the tide of time. They offer some unique competition to the larger and more popular brands from Cover and Anycolor. Nene Amano from Kawaii, who is featured in this video, is one of my favorite small-corp vtubers. She clips herself and is genuinely fun to interact with. She's silly and knows her audience well. She provides a JP/EN experience, relatively fluent in both languages. I found her by accident and I've been 110% enjoying her content since.

[@henryk1031]

She’s on of my favorites she even got a decent amount of subs now and interacts with us ALOT. She pretty much props up Kawaii by herself though.

[@Milkthrow]

Aw man... I actually liked most of your videos. Didn't know there was that kind of content behind that paywall. Pretty bummed out right now...

[@weeabooslime]

Sakana just wanted people to play league of legends with, that's why he started Phase Connect

[@cannotdecideusername]

We always make fun of YAGOO, but it is undeniable that he got what it's take to run a Vtuber company. That's why he is THE BEST GIRL.

[@guiltguerra9573]

LOL yeah he has experience and his goal is a long term investment on his company. And the talents love him.

[@DeathNikkii]

Then maybe you should stop disrespecting him?

[@GhostieTheML]

you either die a hero, or you live long enough to see yourself become the villain

[@manoi8]

what I learn is that the founder/CEO needs to be as passionate as the vtuber themself innovation don't have to come up from one who becomes the vtuber, but it also can come up from the management

[@megamage911]

Yeah I think a lot of people really don't realize just how important the management really is

[@tribopower]

@@megamage911 in some cases they are as important if not more, sure without talent the company simply doesn't exist and that's the truth, if the management sucks it also sucks the life out of the talents, and everything becomes worse and worse as time goes on.

[@megamage911]

@@tribopower Yeah exactly. Management exists to make sure everything is running smoothly behind the scenes, so the talents can focus on what they do best. But if management sucks, then you might as well just have become an indie instead.

[@brettwallace7687]

Phase Connect really went in hard to set a foundation. I remember the youtube adds for gen 1. Subscribed to Tenma because of that. I think she is now the Vtuber I watch second most. You can really feel the effort from the talent and management and that there is a long-term strategy with them.

[@enviousgaming3250]

Same for me but it's Lia in my case. I do love tenma though

[@JBOMB802]

Bruh I feel betrayed, you were supposed to destroy the sith not join them

[@GM_Lemmy]

IIt's nostalgic to see Marika there... I'm happy that she found so much success in her new incarnation.

[@Demian_Garcia]

I think I saw the forbidden knowledge a long time ago, just to confirm, is her current primary color red?

[@andiezacky]

@@Demian_Garcia yes boom boom

[@azraieruslim]

She even had a genshin artist as her papa.

[@MikaHolic_Channel_OFFICIAL]

@@andiezacky married/divocred/married again to a certain *Hope* lol

[@andiezacky]

@@MikaHolic_Channel_OFFICIAL namirin huh? that girl is a fckn legend

[@jasoncarto]

Phase connect in the bottom right lmao Mean while, Pippa: ragaholic rabbit

[@Xendrick]

I think the statement about how CEOs and Managers need to continue sinking in money and other resources even after they provide their talents a model and debut plan is very crucial tbh It's pretty much common sense in a business standpoint but people seem to forget that professionalism, funding, and being able to stick to a vision and mission is actually important in order to be successful in these kinds of ventures

[@aldrich1912]

I want to make a vtuber agency and I'm researching how. I'm still 19 and doesn't have any money to start (but someday will). What I want to do for my future talents is to protect them from any drama, I would love a strong connection from them not a boss and a talent but like friends and families. I wouldn't tolerate their mistakes as I will always scold them. This video is really helpful for me, because now I know how my agency will stay strong.

[@MagmaMonika]

Gl on your goal! I believe ❤

[@luismedina5792]

if it ever happens I'll remember this as where the company started

[@zeroanimation3956]

what I didn't like from other agencies is how they forced to meme their "CEO" like YAGOO, you know it feels awkward when it doesn't happen naturally.

[@jamesonjohn3597]

Haha, good one. I felt the same way when they first suddenly started making memes about YAGOO in 2018.

[@Lyonlionify]

Nijisanji tried and failed miserably

[@vtange_dev]

Successful Vtubers need to build strong communities / fanbases. Strong, large fanbases is how you get other forms of support such as clipping, fan translation, etc.. Also frankly, it's just plain awkward being a consistent fan to someone with

[@megamage911]

Well, there's also the fact that there's only so many people Holo and Niji take in every year. Lots of the people who join smaller agencies are ones who tried to get into Hololive or Nijisanji, but didn't make the cut. That doesn't mean they lack talent ofc. just means Holo or Niji didn't think they were a fit for what they had in mind. But yeah, Those 2 didn't just magically gain their current level of popularity, it has taken them years of hard work to get to this point, and every new member who joins are fully aware of this, which is also why all of them still work as hard as they do, cuz you can't coast on name recognition alone. Yeah, you get big numbers on debut, but nobody will stay around if you suck xD

[@Henri_Ikari]

Another reason, is that with Hololive, Nijisanji and Vshojo having a virtual triopoly over the vtuber market, a small corpo trying to imitate/clone them will fail because people will just watch the main corpo instead. Why watch a hololive clone when you can just watch Hololive itself anyway? In order to sustain yourself you have to offer something that the Big Three don't. I've discussed this on the Phase Connect general, that a reason for their relative success is their, as you've said before, unconventionality, especially when it comes to Pippa (who plays the role Coco did in Hololive); they're an example of doing Talent Freedom right. Which is also why the censorship discord leaks were a big deal as it would kill their audience (or in the worst case scenario, get her graduated/"the banishment room")

[@starless267]

LMAO, Pippa literally said on stream that talent freedom should be restricted

[@nuklearkhaos115]

@@starless267 based tbh. To know what freedom is and and not want it or think you don't deserve it.

[@tanvoltz4623]

@@starless267 if there is total freedom there is no boundaries to be push. In a odd way restrictions breed creativity

[@henryk1031]

Even the popular independent twitch vtubers got popular because they are friends/collab with vshojo

[@bruhtholemew]

I really want to know what his logic was. "Oh it's a historical video, but I'm including dox links and videos I reuploaded...but it's not a dox, because they were already doxxed!" Even if we go with, "the info is already out there" it's not like the community is happy about that fact in the first place.

[@isaachester8475]

As someone who watches a fair amount of these smaller Vtubers, corpo and indie, it makes me kind of sad that some of them are so underrated. They are so talented, but I know they are just fighting a saturated market. It makes me think “if only they joined a little earlier, they would be as big as Hololive or Nijisanji members.” Not that numbers are everything, tho, because many of these smaller talents have garnered a tight knit community that is probably way harder for larger sub counts to achieve. I just hope that everyone achieves the success they hope for in the long run!

[@LATIN-XMAN]

6:54 yeah about that...

[@occupationarmy]

I really enjoy these smaller companies. The one I really got into was Prism Project. I wasn’t exactly thrilled when they got bought out by Sony but at least that will keep the company afloat in the short term. Its crazy how quick they can unravel especially recently. It seems like mass graduations are becoming more common and that results in the company sinking.

[@Nooneknows313]

I follow Lia and tenma from phase connect and both are great specially tenma. She’s extremely funny and cute and when she gets pissed off oooh boy 😂. Her rigging is amazing too the way her model captures her expressions is impressive only other ive seen like that is kiara. Ps: Add Erina now

[@Settoww]

Waiting your video about vtuber dox. Should be pretty interesting

[@JanFieber]

As someone who owns an agency myself, I can confidently say that all the points you raise are hurdles to be taken extremly seriously when starting out. Considering that likely you will start out alone (as ~20k really isnt enough to hire anyone) you have to be able to not only be a passable talent manager but excel in managing a company as a whole. That is extremly difficult if you've never done it before. I was very fortunate to receive a lot of help over the first year. Otherwise I don't think I could have done it. I was also very fortunate for a big talent management company to hire me as a talent manager for their vtube branch. The experience I gained in the last 13 months is absolutely insane and tbh - if you are not willing to learn every day and put every waking hour into your startup, you're not gonna make it. Also going into this I had little to no experiences in talent management besides being surrounded by big streamers on the daily and seeing how they handle things. I told every talent that applied right away that I don't know nor can do absolutely everything. What I can do though is try absolutely everything. I'm fairly certain being open about any shortcomings was and is a major reason the 3 talents in that agency placed their trust in it and in me as their talent manager. This just became a mix of advice after one year of owning an agency and affirming your points so I guess I'm trying to say: good vid, keep it up!

[@henryk1031]

Ogey

[@quarmy2169]

@@henryk1031 rrat

[@darwinrodriguez5485]

How to start a vtuber business: Treat it like any other business and be smart about it

[@luismedina5792]

aspiring ceo's trying to take the advice: impossible

[@simpking1457]

Bro, you're amazing, I really appreciate your content 🤘

[@doggowantssauce]

Brazillian vtubing comunity is relatively new, but we also had our share of controversies when it comes to vtuber agencies. *Alive* started from a hololive clips channel in late 2020, and for some time it seemed they were doing ok, but then one of the girls exposed how the agency was mismanaged, how the CEO was delusional of being the Brazillian YAGOO, trying to copy hololive in everything and putting all expectations and pressure in their talents. All the talents decided to quit and the company fell appart. Another case was *Hoshiverse*, from early 2021. They did audictions, they took their time and in the middle of the year Hoshiverse's 1ST gen debuted... Only for the agency staff to say thanks goodbye in less than a month without any explanations whatsoever. Another one was *Arcana*. They really tried to make things right and play the long game, but had to endure the lack of public faith because of the previous two agencies. They didn't last long to tell the story or even debut. There was also the *VSysters and UwU tv* case, the agency tried to patron the group, but as far as I know UwU's CEO had a fight with one of the girls and for personal reasons kicked all of them. VSysters rebranded as Kira Kara, and some of the girls still continue. We have *Utopia Project*, a group composed only by Male vtubers. One of their tallents just gave up being a vtuber because of unrealistic expectations of being famous. Also the fact people badmouthed him and spread lies about him took a fair amount of his sanity. And we also almost had *Novastream*, a small soon-to-be-agency that I was going to participate as one of their talents, and that will never see the day of light because of manipulations and gaslighting of our CEO, exposed as he tried to throw people against me while feigning being friend.

[@ashchisalleh1454]

Dang, now that wild.

[@doggowantssauce]

​@ReichsFührer Monika ​Na ocasião uma delas se pronunciou publicamente no Twitter explicando os motivos e falou por todas. E respostas vagas ou evasivas era justamente o que elas recebiam do staff toda vez que chegavam pra perguntar sobre algo. Por isso o ponto principal de todas elas terem caido fora foi Falta de planejamento e de transparência. A gota d'água veio quando ao mesmo tempo o Staff secretamente estava criando uma GEN2 sem ter solucionado a série de problemas que haviam ainda na GEN1 alem de ter feito com que elas comissionassem novos modelos vtuber e outros assets sob a falsa promessa de que a empresa cobriria os custos, o que não ocorreu, fazendo com que todas contraíssem dívidas altas. Na minha opinião Hoshiverse foi quem deu a maior facada na comunidade. Decidiram encerrar as atividades depois de mais ou menos 6 meses de circo se anunciando, fazendo seletiva e debutando os talentos, pra no final sumir sem nenhuma explicação. Até onde eu tenho conhecimento, nem mesmo os talentos da Hoshiverse sabem o que houve.

[@Shinyprofjareth]

Seeing prism project in the thumbnail just made me happy to see those girls deserve a lot of love they really work hard

[@RemitheDreamfox]

Quality video as always. It's always depressing seeing all the smaller vtuber agencies go up in flames >.>

[@MikaHolic_Channel_OFFICIAL]

Boi oh boi, Depressed Nousagi... ngl i suspected something really SUS about you for a long time but since you're very good and informative at the way you deliver VTuber updates and stuff, I dismissed it. Turns out my suspicions were spot on after all. All that talk about people leeching and profiting off VTuber drama and secret info, only for you to end up doing the same. the quote "you either die a hero, or you live enough to see yourself become the villain" fits you perfectly right now. We will be awaiting your response. This could be your ONE AND ONLY chance to fix your mistake and atone for your sins. Your move.

[@pauloferreiradossantossilva]

You said it king! 👏 He has sinned so much that he already has a place in hell if he doesn't apologize! 😠 He became the Devil of Vtubers! 😔 Depressed Nousagi? More like Lucifer Nousagi! 😬 The bible says that the number of the beast is the number of a man, and I believe that the number is 08.00, which was the value he put his Patreon account. 🤔 What do you think? 🧐

[@Ashuowl]

I mean his Patreon has been avaible for a good while now quite publically. You didn't need to sus him out, you could have just checked it for 2 seconds.

[@MikaHolic_Channel_OFFICIAL]

@@Ashuowl by Sus what i mean is i have always felt something suspicious about him before but i largely dismissed it all this time. But now this proves my suspicions isn't entirely unfounded after all, and that there really is something off with DN.

[@Ashuowl]

@@MikaHolic_Channel_OFFICIAL Well let's be realistic here. The man is as deep in the trenches of the VTubing hole as he is terminally online and on forums such as 4chan and probably other forums (mainly 2ch/5ch I'd assume) and private groups/discords. He very much talks in a way that 4channers do, especially /vt/ people. And knowing 4chan, most people on there are autistic, no filters, racist, homophobic, trolls, it can swing in a lot of ways. So him acting weird in some ways isn't really anything new imo Edit: still sus

[@Ojisan642]

You’re really putting out some fantastic content. Keep up the great work!

[@mjbriones1310]

I trusted you :( I thought you were a good reliable vtuber news person

[@redkommie80]

While I cannot remember how Yagoo thought about the long game for Hololive, I do remember him talking about HoloEarth, the survival/meta service game they are making. He knows that it will take a long time for it to do well. He says they plan on it taking 5 years to gain in popularity, and I can respect that he has a long plan set up for that.

[@marmedalmond9958]

Yagoo understand long term. Meanwhule mark zukerberg is going broke

[@redkommie80]

@@marmedalmond9958 yep. He saw how long it took to get Hololive to where it is now. He knows it takes time to build something from his past startups (from what I read).

[@QueenTwilightSparkle1]

I just want to say building a Agency and any company no matter what it is hard and takes time plus hard work it is never and I mean never easy as see you need money, manpower, resources and determination and of course consumers as we are the source of income for them. And I mean lots and lots of it. I am talking about years of it. Even our best girl Yagoo did that to. It got what Hololive is today a well known coperate Company where many joined his company not to mention have him as a CEO where not many act like him where the boss is having fun with the employees but also being stern at times when needed he is nice but fair to all his talents. He supports all his talents in ways other typical CEO don't. He show them lots of love and support like he is their parent. That is why many love to work for him. Yes even graduations make him sad it is like a kid leaving their parents. Yes even the OG Vtuber Queens Sora & former Vtuber Queen Kizuna Ai. Now Gawr Gura the new Queen to the throne. 'She' started from small to from a small idol company from one talent to a few and now to a huge entertainment company with dozens of talents lots of talented boys and girls. Rip Yagoo's dream. Anyway You start from small and build their way to the top. Just how Hololive did then Nijisanji and others came along. Same for the talents themselves. They working mainly for money while delivering happiness while trying to build their brand from small to big. Gawr Gura who gain popularity due to how she knows how to attract her audience yes the famous 'A', Shu Yamino especially I wanna mention building from nothing from Indle to something building a following with actual hard work then he is in Nijisanji. With that said tho even if it sounds nice being Hololive or other Vtuber company there are the pros and cons of Indle and coperate Vtubers. If you are a indle you will not face as much problems and you have a lot of freedom. But you won't have a company backing you up. Lawsuits won't usually be on your side. For coperation Vtuber you get paid a standard salary and get a model during your time at the company your expenses are paid for and supported you will have lots of fans supporting you financially and morally but beware of parasocial and Antis more likely to appear with Coperate Vtubers than Indle as they are bigger they looking for attention they of course will choose bigger Vtubers as they will use any reason to cancel you or date you yes even if it is a fantasy who would not want to be their partner who is a celebrity since you are famous they want to be famous to just like a certain male Vtuber. Or two. Be aware I advice against dating when you are a Coperate Vtuber as Idol culture is very bad as many will attack you and/or your partner as it ruined their fantasy even if the company allow expect fans unfollow you if you do some just follow for the dating fantasy. You have to deal with Backseating to lots of it. Especially from certain game fandoms. Also Know who I am talking about? Starts with a T. And the JP Vtuber is the one that is well known but turn out to be a abuser. Anyway when that happens they the company comes in for lawsuits. But it doesn't mean as a indle you won't get Antis, haters, drama makers and hate clippers and even harassment and doxxing especially true for smaller Vtuber as they view you as a easy target as not many know you and you may not afford a lawyer they can extort money and blackmail you like threatening to get your account deleted via copyright strikes which is so abused often since anyone can claim with no hard evidence or any good valid reasons. Typical KZbin. They can threaten to harm you even IRL since you are not known nor given any protection unless if you are a well known Indle which there isn't many of them most are under 10k subs..KZbin is a Coperation to they usually listen to those bigger channels as companies care mainly one thing. Money. Also in return for all of that from Coperation you will not have as much freedom in return. You have expectations and requirements to meet as it is a full time job. You are required to attend meetings and such you should know as lots of them in Hololive mentions them often before they end stream. Everything you do will need to be approved by manager san and you need to follow rules. If you get terminated for any reason most commonly I see is contract breach your 'content' and channel which you do not officially own where a indle does your content will be gone. Coperate can also fire you at any time for any reason. Even for no reason if corrupted management. There is also a chance for the company to suddenly close. Every job at a company is the same. Graduation same as terminated you will have to return the model and accounts back to the company you will get revoked all of your rights to access to those accounts and model same as you would when you leave any job in any company once you do there is no turning back because the big difference between termination and graduation is termination your channel and all content on it will be gone unless clipped or archived by others as for graduation usually some companies will allow the channel and all streams to remain up even after graduation but all membership stuff though will be disabled plus merch all will stop production plus selling and on top of that no more streams or updates will be available to the talent's channel some may delete/private all of the videos weather they graduate or termination but it is best to graduate than terminated your videos can still stay up where terminated talents will have all of the content removed no exception where a indle it is their own model and streams they can keep them or delete them they won't be forced to it is only your own accord. For indle if you change your mind for graduation or even come back is possible but once a graduation is planned for a Coperate Vtuber it is almost set in stone usually as they discuss in length before decided it they will be giving the talents time to say their final goodbyes one month advance terminations usually is on the spot with no graduation stream immediate revocation of the talent's channel and model and they usually won't be allowed back once they graduate they might go to a different company like a certain green necromancer ahem now in a certain company as a neko now.. or join back again later but as a different identity. Be aware don't assume being one is all about creating content and playing games. It will eat up your life and some of your money as models are expensive nowadays unless you commission a model or make one yourself. Which can cost about 50 Dollars and can go up to couple hundred dollars. Even thousands of dollars. If you get terminated which is the risk being in a company you may get a record if it is criminal activity and finding another actual job and another Vtuber company will be way hard with a criminal record. Indle has slower growth while Coperate Vtubers has higher growth. There are ups and downs between Company and Indle Vtubers consider those and everything I explained before you decide Whoever you want to be if you are the next Vtuber weather you will choose to be a Indle or coperate Vtuber I wish you all the best. Being a Vtuber is not easy. If you think it is don't be one. It takes lots of hard work, passion and energy. You can suffer burnouts and feel it is inaff. If you want to earn money be Coperate Vtuber if you want to do it as a Hobby be a Indle if you become big like a certain indle do it as your part time job I advice not to treat it as full time as you don't get as much from being a indle. Physical and Mental health is also a factor between each of the two groups Indle or Coperation. Little growth but more freedom or big growth but less freedom plus stress? Your choice. Good luck to all of you! Thanks for reading all if you did read all the way! I have fun typing all of this. Fiona

[@blankbear782]

I may dumb about this.. but I try to keep reading this over and over again til I understand of all the situation (only I knew so far) about Vtuber’s stuff going on. Cause of controversy, they always on against them by all means to take damage of vtuber’s action or someday the audience will ruin vtuber’s career. Also thank you for the comment these descriptions of yours, really good explanation to remind me something if in case I may forget or misunderstand even slight.

[@f1r3hunt3rz5]

Oh God, I was NOT expecting the sheer amount of essay when I press 'Read More'

[@blankbear782]

@@f1r3hunt3rz5 hahah 😂 no no it’s okay and again I think it’s good this way it’s like reading of important information, document or guidance yah I think it’s these and I fine with it anyway

[@lokisg3]

For god sake, just make it short. Just say that Gura said "A" change the Vtuber world.

[@4tonmike]

Not to mention you might not be able to choose to be a corporate vtuber, you have to audition. Corporations value previous streaming experience.

[@jay_sunday]

Well presented, Nou. I award this video with a lunchtime viewing 👌

[@dkosmari]

Is it true you offer doxxing videos about vtubers on your Patreon?

[@Brandon-yq1tm]

Yeah that Miao interview just showed how certain individuals shouldn't even be around corpo management, lest be a CEO of an agency

[@hideriplays2626]

The quote I like from Elden Ring, said by Margit The Fell Omen, "put these foolish ambitions to rest"

[@c.k.6939]

Back when I was in college, I remember we had a class near the end of the career that was basically about how to manage a business, and one detail from it that I think small corpos would really need to remember is that you'll always work at a loss during the first couple years. As their fellow competitors in the past have demonstrated, it's not the lack of immediate profit that caused them to fail, but their attempt to rush the process. Companies gain big numbers, but that's because they operate in large units in general, and that includes time.

[@Archaick]

Aw man seeing Marica Bellerose brought back memories. I'm happy she seems to be doing really well these days even if I miss her old self lol

[@SpartanD63]

Small agencies have shown me both the best and the worst that the vtuber industry has to offer. Some of them are amazing with great talents, some deserve to have crumbled. I'll always be cheering for the smaller companies like Kawaii Productions or Phase Connect since they seem to have solid goals and respect for their talents. And many of the small company or indie vtubers really do deserve the support and I hope to watch them grow, despite how hard it is to make headway in the market right now.

[@DaveVirtualize]

Well done Nousagi-Kun! You are correct in many aspects. As you mentioned, any start-up business is more likely than not to fail. Having corporations expecting profit from the get-go is rather rushed. I believe most small independent Vtubers have come to realize that Vtubing is not for the money and profit but rather the aspect of loving what they do and talking to great people. So please ladies and gentlemen, support your favorite Vtubers! They are there because they want to be there with you!

[@mrduck1490]

Sasuga fishman, you have created a stable Vtuber corporation.

[@TalonoftheBorgur]

Very good video as always keep it up!

[@givemesomemilk1360]

Guy literally ended his career just like that? It's so disappointing considering how popular he's been getting lately. Didn't know what came to your mind when you thought it was a good idea.

[@givemesomemilk1360]

I don't like to make a conclusion without hearing both sides so I'll just take the information I got with a grain of salt... Though all the evidence were already there.

[@edenromanov]

@@givemesomemilk1360 by evidence you mean claims from a Drama channel without actually seeing any of the content that was reported? You should rethink about how you criticize other people, maybe wait until you have actual evidence before going on the attack rather than just hearsay.

[@givemesomemilk1360]

@@edenromanov Yeah, like I said, I'll take the info I got with a grain of salt. It's possible that there could be a misunderstanding around this issue, after all. Though he deleted the content of his Patreon so I suppose it's only right to assume a little? Considering he didn't have to remove it if the content was clean.

[@Vikkibro90]

i disagree that vtuber market is completely saturated, it all depends on which market you will focus on, examples is how wactor is the only company currently that focuses on a spanish speaking audience and polygon project who only got like 5 or 6 talents focus solely on a thai audience. as for en focused companies outside of phase connect is production kawaii and prism project(i would have loved to say tsunderia but it is hard to know their situation after a ton of their talents suddenly graduated) my main point here is that there are still a lot of untapped markets wether it be based on language, countries, online games that other companies barely play (or do not play at all) or other interests that no one else has even considered at all

[@cabbage_cat]

yeah and many agencies failed to see that, but for EN market though, it's oversaturated as hell

[@matijota8728]

Man go to Twitch recommendations for a while and maybe you will definitively change your mind. Every day a bunch of new small vtubers always pop up in my recomendations, and i put enfasis in "new", because i see one of them and then almost never again, all of them dropping numbers around 100 to 300 views per stream. It's a fact that the vtuber market exploded drastically during the pandemic and since then the community and the market are nothing but growing more and more. Almost every gamer, weeb, nerdy culture streamer wants to be a virtual youtuber somehow, damn even people that wasn't even remotely interested in vtubers in the past now have their own avatars like RPR

[@LuccianoBartolini]

There is also SEDAI, who is also Japanese and focused on Latin America. And it seems to be better managed than Wactor.

[@deadmacgaming9066]

Phase Connect was almost dead in the water too the talents are very open about how Sakana didn't know what he was doing at first and Muumi came in and put the company on her back and made it what it is today

[@enviousgaming3250]

I remember watching that I was worried they would fail because I really like their talents

[@AmaiYunnieVT]

Its crazy how a lot of agencies on the thumbnail are already dissolved

[@Neechiiman]

Excellent and well put together video! The corporation side of Vtubers is one that is not often shown or discussed outside of controversy, losing your Oshi to these factors can feel like being punched in the dark. Great video and thanks for covering the subject, very insightful.

[@marmedalmond9958]

Here is what should be stated. With vtuber corporations. Only 10% make it. And only 10% from that 10% that made it, survive. This also applies to any start up, youtubers,vtubers, music tryouts

[@senny-]

Sturgeon's law

[@xxblackjamxx4368]

Wait how reputable is him doxxing hololive vtubers? Cause i ain’t finding any info on it apart from twitter

[@daisies7095]

it's on his patreon

[@givemesomemilk1360]

There was a guy on twitter that sent an actual screenshot of the content of his Patreon before he decided to remove them all. It's legit.

[@axisignis857]

Nice commentary on VTuber industries 👏

[@cabbage_cat]

There has to be a good balance between the company and their talents. In most cases, it's either good talents with bad management or good company with bad talents. I have seen so many things in the industry and whenever I try something new, it always end up with controversies leading to graduation, termination, or even disbandment, and I always found myself back to my comfy spot watching already successful talents from hololive. Watching new talents doesn't feel like what it was back in the days. Now that the market is oversaturated, all kinds of people are joining the industry, I can't help but feeling sceptical when I found someone new because they only show you their "debut" face and haven't shown their real personality. Will they end up failing because of controversy, only time can tell. Hololive has experienced ups and downs, but they are in a good spot right now. I trust their experience in the industry and I'm enjoying the ride. With so many people applying for the talent position, they have to be super selective, and it resulted with actually talented people, real gems. Oh also this is a rule of thumb I made for myself when watching someone new: - if they treat their fans like friends: great - if they treat their fans like lovers, but for the joke: good - if they unironically treat their fans like lovers, a menhera, a GFE: RUN AWAY

[@longislandicedtea6323]

Regarding that rule of thumb, the opposite can ALSO be said: if the person treats their fans like sh*t for not giving them more money, GTFO.

[@fabulous7ssbu]

seeing amber glow in the thumbnail fucked me up lmao. They're good people n i'd like to think they'll go far. xiulan and nunki are doing pretty well for themselves and whilst they aren't all particularly big, they all have fairly steady growth, and even the few talents that graduated still chill with the other talents in the agency or even help out in management roles. i'd recommend checking em out if you don't know them.

[@non-alcoholiccheeseburger771]

Did you really have to dox these amazing talents and hide it from your regular fans? I thought you were a great account and loved the talents but you are not a good person and I can’t follow someone who does something this awful. Pick up your act and apologize to all of your fans

[@pineapplesodah]

Your videos introduced me to VTubers and got me into watching them, hearing about the stint you pulled is disappointing.

[@ZwrP]

naughty boy.

[@joaogarcia6170]

Something that i personally saw in hololive was that the company seemed to care, i was there when the Coco stuff happened. If your company isn't big and can't pay the employees a lot, the best they can offer is a place where people would want to be, if they feel comfortable and can trust the people they're working for want them to grow it's good enough. But I don't see a lot of that in other agencies, they think they're niji or holo, but they're not, they can't offer the same level of exposition.

[@mapleflag6518]

Hololive still seems to care today.

[@asp2410]

....just when you think you found an underrated channel, this happens... Shame

[@PootisPlayer]

yep. so unfortunate. you won’t be missed, nousagi.

[@Temtatork]

You could do a series of the history of failed agencies and what they did to end

[@Magnustopheles]

Another banger of a Depressed Nousagi video where a super important lesson about VTubing is properly told in a matter of minutes. You have a gift for this, my friend.

[@Magnustopheles]

Oh no, I'm forming a parasocial relationship! Depressed Nousagi isn't actually my friend, I just watch his videos, oh no! 😉

[@kiko-pr1rq]

Ah, yes. Fine wine, may i say

[@Nobis-san]

Agree, cheers for kurosanji🍷

[@HatsumeMiru]

Congrats nousagi you became a villain of the vtuber community

[@vervietta_gsx1300r]

of the ones i follow, AXEL-V and Megalight failed. AXEL-V went bankrupt while Megalight's vtubers just finished their contracts (the agency supposed to have a 2nd wave but it didn't happen). it is quite sad when small agencies fail especially when they have great talents in their roster(s).

[@kyordannydelvalle523]

Summary of wactor: I gonna repeat what I mention in one of the many comments. See hina misora. One of their most successful talents. They are a Japanese vtuber agency that at first started with Japanese audiences and such. However, they didn't find success. Then tried to allured the english audiences. That didn't work either. However, a vtuber named miu wactor decided to shift to spanish audiences and there they find the spanish audiences regardless of their language barrier. Wactor changed their direction with spanish audiences. Miu kept involving with the spanish audiences with the aid of google traductor . Her subscribers count grew like never before. However, the one talents that made wactor gains more successful was the arrival of hina misora, a Japanese vtuber that knows to speak Spanish and the spanish audiences took a liking since to her debut having a large views count of 5,000 were watching her and have 10k likes. It's not as big as hololive view counts but her debut was among the most wactor successful ones. In one year she has gained 224,000 subscribers. She has made collabs with the likes of reimu of nijisanji many times, even the vtuber like nimu appeared in her streams. Collaborated with the likes of rakkun, emikukis, lunaria. These are famous latin american vtuber. I don't blame you don't know about them since they cater mostly to Latin American and chinese audiences where they are most successful. They really have a chance here. They just need to manage better their success and act like a real company than do those huge mistake time after time and try to help the other talents not be so easily forgotten since many vtuber go so incredibly fast. Their success is thanks to Luna, hina misora, lia and miu. If those were to be gone, they will be forgotten. They have to think how to promote better the other channel that are way smaller than them. Latin American vtuber have grown as well with the likes of nimu surpassing ironmouse with 2 million subscribers on twitch, zilverk with 2 million subscribers on KZbin which calloborated with fillian many times, emikukis, rakkun, lunaria and etc. These among the most famous of the Latin American vtuber. This years have a snificsntky growth on Latin msrticsn vtuber.

[@ChimeraX0401]

I pretty much think that in order to survive in this over saturated market is to make themselves unique among others and at the same time companies should invest big on their talent and maybe give their talents some milestone incentives like what hololive is doing in order to motivate them to continue streaming and do something unique. Companies should also as much as possible try to do a strict background check on those that is auditioning so that to filter out a possible liability in the future....

[@issew1667]

For me, The prove of COVER playing the long game is the creation of HOLO ID branch. At the time of the creation of the 1st Gen, there was really no way of making any money out of them. no superchat support, no access to merchandise, vtuber were still unknown to ID audience, and I don't think anyone knew Indonesia well to attract international audience. but lo and behold, ID branch became having one of the strongest communities in hololive

[@cabbage_cat]

ID is one of the best decisions from cover, another one is not yielding to the CCP antis and cutting all connections with them

[@gokbay3057]

While Holo ID has definitly surpassed Niji ID (hell, Niji ID isn't even called "ID" anymore they merged the branches) I would like to point out that Nijisanji ID started before Hololive ID. Not like Superchat, Membership and Merch are the only way to make money as well. Both sell voicepacks and used Soicabuzz/Streamlabs for donations. Holo ID certainly handled it better and saw (and sees) more success thought I am not well informed to be able to say what they did well that Niji didn't but still, I don't intend in the slightest to denigrate the achievements of Holo ID, just saying that I don't see the starting situation being as negative as you seem to see from your comment.

[@ashchisalleh1454]

It simple really, if company honest with their talent and believe in potential, then both win win. Hololive and lot veteran vtuber prove that. Silly idea like company better than indie or opposite if taking to far always gone bad. All top always balance. That why them success.

[@bennett_director6649]

Something I want to note is that new vtuber agencies are not guaranteed to surpass Niji and Holo. They might find new and innovative ways to broaden their audience, or simply continue as is, and still continue to be the Titans of the vtuber industry. Google, apple, Microsoft and Facebook/Meta have been around for nearly/past a decade and are still the leaders in the tech industry.

[@NaisanSama]

Never thought I'd see Terumi in a depressed nousagi video

[@dragonfly7308]

Are you ready? (Are you ready?) Are you, ready? (Are you ready?)

[@2024R___A]

I used to refuse giving a chance to anyone who wasn't a part of Hololive or Nijisanji (specifically EN) before Tulsi-Sama (4:18) debuted. I remember seeing the tampered translation of her bio and I really liked her model when I saw her. I tuned in to her debut stream and she's been my Japanese oshi since then. If you haven't yet, please subscribe to her and give her your support. It's her birthday on the 24th and I know she'd be so happy if you showed her some love on her special day.

[@LightningZerker]

All hail our Maou Ramen

[@Cosmoman78]

Tulsi is great! And she worked hard as well. I hope more people would give her a chance. She definitely worth more success.

[@JayAgonoy]

👀👀👀 I have to say, she was able to maneuver well, and that's what makes her likeable. For the record, if you saw that post on Twitter, let it be put on the record that it took 6 hours of damage control. It was not pleasant.

[@konsolebox]

I heard "this trust" as distrust initially and had to rewind but great video yet again nevertheless.

[@igualdable]

I think you overlook a very significant thingie when talking about how Hololive/Nijisanji survived. They made a lot of mistakes at the start like any of those Vtuber companies, but since there weren't much competition on the Vtuber agencies at that time, they could just endure the consecuences and keep going. Right now, the competition that Hololive and Niji make is HUGE, so any new Vtuber agency is walking on thin ice. If they made some sort of mistake, their momentum is lost, because people will just lose interest and go back to Holo or Niji.

[@ZebraGER]

Some of these agencies just straight up sound like Machinima and other such multi-channel-networks