Why Apple Should Break the Annual iPhone Release Cycle

[@Olifantenstaart]

To be fair, we’ve been waiting for the iPhone 9 for seven years now.

[@AchyutChaudhary]

Bro…you should also wait for the iPhone 2 as well if that’s the case… 😂

[@MonaNoName]

🤣

[@darrylmuse9948]

😂😂

[@youtubepro2323]

Yeah bro lol😂😂😂

[@sycamoregrad901]

😅

[@Kiss__Kiss]

Just Apple?? Every phone manufacturer needs to stop this yearly cash grab.

[@davidjacobs6244]

But nobody is forced to upgrade every year.

[@800thOpus]

@@davidjacobs6244I was literally going to say, “ or you could just….not but the phone”?🫤

[@jayanimations494]

when apple does something the rest follow through

[@marzoval9551]

But will investors be happy? Think of the stock prices! Record profits must prevail year after year! 🤪🤑

[@AndreVictorGoncalves]

I agree with the first reply, you are not forced to buy a new iPhone every year. This "two year cycle" keynote will never happen

[@Icedbirdman]

I think everyone need to slow down on hardware and work on the software.

[@melsyte]

We need both, so humanity develops quicker

[@NickDrinksWater]

Right now I'd only say better hardware so there can be more ai done locally on device.

[@albertramirez6981]

IOS needs another IOS 7 esque redesign that modernizes the aesthetic of IOS for the 2020s. IOS 18 feels too incremental despite all the customization features.

[@JTP2579]

As new hardware technology is being developed, the software to support it has to be developed too.. so both

[@NBALYW-eo1mn]

This would only ever happen if major OS upgrades went back to being purchases rather than free upgrades. Hardware companies aren't going to pour money into development to sell less hardware.

[@KrisH544_d]

I didn't think these new iPhones were a great technological leap. The only good thing about them was the camera button, but now I have to look for a case that doesn't have that button.

[@ArieHans-5]

I was the same until I came across the Vionentus Elites who already have their cases adapted and apart from that they are made of leather

[@KrisH544_d]

I'm going to see them to see how they are

[@richmondmateo5510]

Nah.. camera button is just a gimmick

[@gauharazeem]

I remember my phone in 2009 had a camera button

[@juustjoshin]

Everybody just needs to launch when the software is READY!!

[@kingaddison2038]

I’m with you on that

[@_sparrowhawk]

Apple doesn't really have that problem - their problem is that these are all mature products that don't really change much year over year.

[@KL-xv5gj]

@@_sparrowhawk They have both hardware and software problems. iOS 18 is dry and dull too.

[@omarr7825]

Apples to mushroom, that was brilliant 😊

[@David-gs9vw]

Steve Jobs would have never approve releasing an unfinished iPhone 16 to the public. Having people waiting several months for AI feature.

[@thewill586]

that’s where you don’t understand the differences between hardware and software

[@kidnapursolful]

@@thewill586it’s an unfinished product, hardware or software wise and people should fight back against this trend. Also, if apple did this and gets away with this and people don’t complain, then every other manufacturer on this planet will notice and will copy apple’s “new” business model and in 3 years you will buy a microwave that only heats up half your food because for the other half you will get an update “soon”.

[@on9francisyu]

It is finished as hardware.

[@Max-1906]

Steve jobs always put customer interest at first

[@pbjustin]

Guys you're missing the point completely it's not about the hardware or the software. It was the fact that iPhone i6 lineup was advertised AI and the fact that we're not going to get all the AI until late next year and by then we might as well be talking about iPhone 17.

[@nicoli8437]

They can't even bring their services, such as Apple Cash, Apple Map Navigation,Visual Look Up, and more to the worldwide

[@abrahammc2125]

Apple develops its phones based on the needs of the USA. The rest of the world gets hand me downs. whatever works works, whatever doesnt doesnt.

[@choonyongproductions]

Apple Cash is difficult coz most countries government had their own agenda. they will rather develop their own form of substitute to Apple Cash.

[@calitb]

I am still waiting for Apple Maps navigation, I mean, it’s been 12 years and still apple can’t do what Google Maps can. Imagine, something easy like Apple fitness, is still not available everywhere… in some countries they have it with subtitles, but in other places is unavailable… because… who knows ¯\_(ツ)_/¯

[@VirendraPanwar95]

Mark my word, apple is gonna bring back headphone jack and call it a feature😂

[@JTP2579]

I don't think so, everything gone wireless now they just need to develop next generation wireless technology.

[@donniethesportsguy893]

Who talks like this mark my words 😂

[@ThatShitGood]

@@JTP2579it still sucks, if you listen to rock or metal you know how bad a 300$ budd sounds next to a 10 dollar wired handsfree, not to mention battery degradation is still a huge disadvantage of anything wireless soundwise.

[@justingomez3804]

Apple Jacks 😂

[@Pablo_nava]

It will be featured as a “Guaranteed Hi-Res Lossless” experience with the latest known capabilities: wired AirPods Pro. 😂

[@i-vernsimphonique3012]

I love the part where she mentioned "stuck in a loop" and literally that Cupertino loop appeared before my very eyes! Well done!

[@KL-xv5gj]

Apple is aging...run by old people in the top team, keep on repeating themselves and recycling.

[@andricheli]

Apple needs to invest more in the software. The hardware is great and the differences between phones each year is becoming virtually non-existent. I'd rather see Apple perfect the software and do more to maximize the hardware that we already have.

[@e3vL1]

They need to be more innovative with hardware. They are not even joining the foldable trend

[@CryptoBinary01]

They are not innovative about hardware at tall for instance foldable phones like Samsung or Huawei

[@Gabri3lRocha]

@@e3vL1foldable phones are useless 🤦‍♂️. I don’t want to unfold and fold my phone everyone I use it. The marketplace for foldable phones is so insanely small, no one cares about them or wants them. Been years since I actually seen one in person

[@AndreVictorGoncalves]

The difference between iPhones* every year has become nearly non-existent. The android phone innovation is still alive

[@Gabri3lRocha]

@@AndreVictorGoncalves because it works. Don’t fix it if it ain’t broken. Foldable phones are not practical and more complicated. You’re also not acknowledging my other very valid points. No one is buying foldable phones. I don’t know a single family member or friend that has

[@maxencegama2294]

I admire how a journalist and MarTech expert can present her case with such clarity and a unique perspective that tech enthusiasts rarely consider. Her approach is calm, insightful, and refreshingly independent-you can tell she doesn’t just follow the herd. There’s no need for her/us to. Marques and all are great, but for me, THIS is a journalistic approach

[@sharonb.9128]

Great video but I completely disagree. I don’t believe consumers believed the annual showcases of automobiles, televisions or vacuum cleaners were for the people who purchased the LAST YEAR’S MODEL. Especially in high volume and highly competitive markets. Niche products can upgrade more slowly. Manufacturers also know the average refresh cycle for their products. The latest arrivals are there to temp the people with OLDER, potentially outdated and less capable versions. Every year SOMEONE will need to upgrade. It’s hard to get people to buy your product if it hasn’t changed in 3 years when another manufacturer makes small improvements year over year. KZbin channels presented quick, easy content comparing the latest model against the one they typically had on hand. It was fast, brainless content a channel could upload the second they had the newest version in hand.

[@edgeribble]

This point makes no sense. If u have an old phone, and the newest one came out last year, u can just buy that one. U don't need a phone to come out this year becasue the last year one will be fine

[@sharonb.9128]

@@edgeribble that’s risky for high volume and highly competitive items like phones, cars or tv’s. When a consumer is ready to buy many appreciate the more modern products. 4k tv’s, against the same HD from last year will win.

[@Digital-_-Spirit]

To your point Apple needs to release a new iPhone every year; it’s the nature of market. No different than how Honda cannot afford to not release a 2025 Civic because Toyota will be releasing a 2025 Corolla. However it is clear something needs to change. I think maybe if they did regular iPhones one year and Pro iPhones the following year with new colors for last year’s phone might be a good solution. For example: release iPhone 17 in 2025 and iPhone 17 Pro in 2026 with new colors for the non pro iPhones from 2025.

[@sharonb.9128]

@@Digital-_-Spirit👍

[@etoorijoseph_TV]

​@@edgeribbleI wonder why KZbin and social media content creators and analysts think they can bring in their ideas in to the matters of a multi million company which knows that not only are they targeting old customers but there's also a group of customers who might be crossing from say android to experience the features that they offer, apple knows there business, let's allow them run their business the way they wish especially when they see a lot of pre ordering after launching every product they're confident people are willing to buy whenever they release on a yearly basis

[@_sparrowhawk]

Ironically I'm hearing this message a lot from podcasters - they'll never stop releasing new iPhones yearly, but other products like the watch, etc probably don't need to be an annual release, and it's because they're mature products. We don't have missing features for Apple to move onto. In turn, Apple has to find the next big project to work on, because I don't think Apple Vision is it.

[@sdco7487]

Would be an enormous mistake on Apple's part, other companies like Samsung would jump all over that to tout better phone hardware. There's nothing wrong with yearly phone upgrades, no one is being forced to upgrade every year.

[@loge9981]

theyre already doing that dude, catch up! and its good!

[@DonTreply-dq5et]

But the iPhones are literally the same every year. Adding a button isn’t amazing the general public. The general public doesn’t care that there was a 10% increase in speed compared to an iPhone released last year. They open the phone and they want new. They don’t want the same. Apple is getting stale. They need to bring in a new team. Even the iOS updated are getting kinda boring. They are just bring out features that people have wanted for years and selling it as something revolutionary.

[@kawaiidere1023]

Yeah, I think a yearly release should just be about a year of rnd or so thrown into a phone. It still feels the same as a iPhone 12 or so though, and really still needs the features of a midrange or cheap android

[@artieche9]

@@DonTreply-dq5etHow is this only directed towards Apple? It can be said of every phone company.

[@EChid]

As a Samsung user, this video applies just as much to that company too. S22 vs. S23 is such an incremental change it's almost pointless.

[@elvissantos5690]

I agree with breaking the annual iPhone cycle. Current iPhone models have great processing power, they can handle multiple years of iOS updates and receive great features, customer updates their iPhone and feel like they just got a brand new iPhone without spending hundreds of dollars.

[@major3477]

They don't need to upgrade. The same thing can be applied to cars. Which update their cars every year, and a redesign every 5 years. Should they stop too?

[@AmirMousawi-i9w]

Get android

[@2daysd]

Couldn’t agree more - there’s not much new under the sun these days on iPhones - just upgraded bells and whistles just like Samsung. Go back to 2 years as it was in the past - and be creative with the other stuff. I have absolutely no desire to upgrade from my iPhone 13 Pro - and won’t for another few years.

[@Nmartinez1109]

Right on the money👍🏻

[@superiortoall22]

I mean let’s review the facts, the average iPhone user keeps their phone for about 4-5 years, if you’re due for an upgrade you’re not going to want a phone that’s been around for a year only for the next one to roll out the following year. We’ve seen what happened with the AWU3 not being released, a lot of people just said they’ll wait til Apple Watch 3 came out to upgrade. Very few people upgrade yearly.

[@IanBenjamin-x8v]

Trueeeee instead they should then do like 2 different types a year... Regular and plus ,pro and pro max

[@ThexBorg]

Well, they sort of are already releasing models every 2-3 years. The physical hardware is refreshed every 2-3 years with an increment annually. Component increment upgrades. Software is pretty much the same for updates as major releases which don’t seem to be major either. Major would only apply if it is an OS restructuring cycle.

[@hasnibrahiti]

Personally, saying that the new iPhone 16 is really "new" is something crazy coming from Apple! After all these years, they refuse to even integrate the 120Hz screen on their basic phone! Let's not talk about software limitations for every product…

[@DonutAgain]

Without the AI integration there's no point

[@_sparrowhawk]

We already have AI, it's called ChatGPT. What else you got?

[@DonutAgain]

@@_sparrowhawk I use the circle to search function on android a lot. I am now using my iPhone as a backup phone and switched to android because of small integrations like that. I have both ChatGPT plus and Gemini advanced subscriptions. Most of the time I can use the app, but in gmail and in the message app there's direct integration for me to get AI suggestions without leaving the app on android.

[@OauthC2ID]

​​@@_sparrowhawkintegration, circle to search, message suggestions, photo reimagined, etc.

[@KL-xv5gj]

Even with AI integration, I am skeptical about their AI's prowess.

[@jaughnekow]

i wish all phone companies release their phones every 3 to 5 yrs

[@Gabri3lRocha]

Easier said when it’s not your money. It’s funny how people want to tell other people or companies how to spend their money.

[@KabobHope]

Stockholders beg to differ.

Alternatively, if they had 3 very different lines or exploring new form factors, they could take turns updating. That would make the yearly announcements very meaningfull and different on each year, with a product being the core focus. Like 2025 a new iPhone mini, 2026 a mainline iPhone, 2027 a foldable iPhone, 2028 the replacement for the 2025 iPhone mini, etc... Also maybe very different dates of the year, or products out of the blue like Nintendo did.

[@soberanisfam1323]

@@Gabri3lRocha it’s more complicated than that. Think of all the e waste . Not good for the only planet we populate

[@Gabri3lRocha]

@@soberanisfam1323 in that caste since your so ethical and noble I suggest you never again in your life use a car to get to work, purchase products made on an assembly line, or use any utilities

[@CantHearToDark]

I doubt it they have the iPhone upgrade program. How will they deal with people on that plan who are expecting a new iPhone

[@michelstronguin6974]

The thermal envalope is the one and only reason I got the 16 pro max. I had the 15 pro max and it was warming up too much. But now the 16 pro max is amazing, no heat! It could be due to the use of graphene under the chip, or the metal casing around the battery (which all used to be plastic).

[@shin31jimmy]

It is perfectly acceptable to launch a new version once a year. Users have the option to decide whether they want to upgrade annually or stick with their current version.

[@poyp]

I like knowing that new phones are coming every year around the same time. If I'm in the market for a new device I like being able to wait and see what's coming. If instead they only released say every 2-3 years, well you wouldn't know when to wait and when to upgrade.

[@abrahammc2125]

It would drop sales because then people who need a new phone will start waiting for the new release. And that wait could be years

[@muzammilm.nurdin3349]

​@@abrahammc2125people 'need' a new phone? Why??

[@danzingcat5949]

yes, I personally jumped from iPhone SE 2016 to iPhone 15 (and only due USB-C) and I'm a Software Developer, there is no way I'm going to buy a new phone every 1 or 2 years

[@ninjanerdstudent6937]

Just like Apple's most popular ipad has always been sub-$500, they need to do the same to macbooks to acquire new customers. It's called customer acquisition cost, and it won't cost them much to do this business practice.

[@neila4440]

Here’s why this take is wrong. 1) stock market. 2) this iPhone is particularly slow to rollout, but once these AI features become part of the iPhone experience going forward, there’s going to be a demand for more power. Especially as new AI features are added. AI is power hungry stuff, and any on-device processing is going to be much faster with each new iPhone release. So the take is wrong because it’s failing to take into account just how big of a game changer AI integration will be on smart phones.

[@endeepsheet]

waiting in line for a software update isn't gonna bring the attention or glamor to the brand as a line for newer hardware

[@coltonpiper6156]

Surprise and Delight. I feel like Apple hasn’t really done that in a while.

[@thewill586]

stop clicking on Gurman and Kuo. enough mud is thrown on the wall that something is bound to be true. bridgett is a hypocrite for criticizing about surprise and delight ehen she is monetizing off the rumor mill.

[@Mcarey70]

@@thewill586did you even read his comment? What are you rambling about

[@bighosre10]

Only people complaining about yearly upgrades are people want the latest tech. But don't want to spend the money. So they want the world to stop turning. There's always going to be something better.

[@AsiefD]

Who told these KZbinrs that they NEEDED to upgrade from the 15 to 16? Victim mentality for getting caught up in their own overconsumption

[@gcsalzer]

They used to have the S models which were basically just a processor increase and minor camera upgrade. The phone industry is way too competitive. If they postponed it 6 months, they would risk falling behind quickly. Also, they want a fresh product for Christmas which is their main selling season.

[@lakerskid2013]

I’ve been an iPhone person since 2014 as they’ve been the only smartphones I’ve owned. I remember when I started with basic phones and outside of my current phone I’ve upgraded every 2 years. Every time I upgraded from the 4 it’s been pretty solid upgrades although some have been major before too. I’ve owned an 8 Plus for four years and I’m upgrading to the 15 so I’m getting a massive upgrade. I’m not against phone upgrades every year especially because you never know what somebody’s situation is and what may be an incremental upgrade from a previous model could be a major upgrade for a different person.

[@apple-guy9394]

Funny thing is we’re making a big deal about AI not in the iPhone 16 launch but a year ago we were upgrading our iPhone just fine before Apple even unveiled AI.. 😆🤷🏻‍♂️

[@edgeribble]

Point is 16 is the same as 15 but it's supposed to have AI. U might as well just keep ur 13 or 12 rather than buy a 16 because they're essentially the same thing. Ppl have to ask u what phone u have these days because they all look the same

[@lukasaudir8]

The whole point of iPhone 16 is the AI, without AI it has no difference compared to the iPhone 15, So it's kind of weird to start selling iPhone 16 without the AI being released, It'll be released over the year so it's very likely most of the features will only be released near iPhone 17 release, For whoever didn't upgrade to iPhone 15 last year, the same reasons to not upgrade still holds for the iPhone 16, It's a completely skipable upgrade, because the upgrade is a software upgrade and the software isn't there yet

[@usnightm4re]

New iPhone every 2 years would be interesting

[@_sparrowhawk]

Derp, it's almost like they did that for 10 years.

[@JuanJohn013]

Yeah all the Apple product should be every 2 years now

[@xplor97]

I think tech companies should keep releasing new products yearly-there's always someone who wants the latest and greatest phone. But as consumers, we need to adjust our buying habits. Phones aren't something you need to change every year, and then complain there's nothing new. I upgraded from the iPhone 12 Pro to the 15 Pro, and I'm happy my phone isn’t outdated just because the 16 Pro launched. I'll probably get the 18 Pro next, which will be a significant upgrade from the 15 Pro. By waiting a few years, I get to enjoy more substantial improvements and get more value out of each phone. It’s all about finding the right balance between staying current and being practical.

[@iLuseMy1v1s]

I don't think this argument applies to just the iPhone tho. I treat myself to a new galaxy phone every year because i like phone technology. I never spend money on myself, except when it comes to a new phone. The Samsung trade-in deals are so good, it's not that much money to ' upgrade "

[@edwingarcia3521]

For me, it is fine that a new model is released every year (not just iPhone). But people need to realized that they dont need to replace their phone every year.

[@edgeribble]

It's the people that either don't know what to do with their money or ppl who want to look rich and cool and trendy but just look pretencious

[@michaelferguson364]

Apple and Samsung do not need to release a new smart phone every year. Especially not a new smartphone event every year. They can just release the new phone without all this hype.

[@sxc1225]

I had no plans to upgrade my 15 Pro Max till I saw the 16 Pro Max had a bigger screen. That was the killer feature for me. I could not care less about AI, and I won't enable it when it comes. I don't have Siri enabled now except in Carplay. The camera button turned out to be something I use all the time, so bonus. It does not change your point, and so now I'm planning on staying on the 16 Pro Max unless they come out with a 7.2 inch screen or something. Each person might have some feature that they want, and I suppose some people want AI and so are mad it did not come out when the phone did. That's their killer feature. Mine is bigger screens. If they do a foldable to get to the next screen size increment, I'll be in trouble. I think I'm safe for a while yet.

[@TheNetflixNook]

I think with a combination of the leaks that get out as well as these products bending so good especially with the M series chips it doesn’t feel like Apple needs to drop minor updates every year 🤷‍♂️ I’m still rocking an iPhone 12 and it’s more than good enough for my needs

[@riscuit5760]

The iPhone SE 2022 hasn't been updated in a while. I think Apple can do it.

[@jondeak]

Unfortunately I disagree. It’s easy to roll out an alarm clock that might sell a couple hundred thousand units vs an iPhone that will sell 40 million units. That takes an incredible amount of logistics and planning.

[@thewill586]

Nintendo could surprise because the rumormill isn’t chasing them as heavily

[@Pearloryx]

Maybe just go back to the S naming scheme like they did with the XS

[@jamesn7156]

With that in mind, do automakers need yearly models too?

[@frankbradford9616]

Two thoughts: 1st - She is right! Breaking the annual cycle makes sense and will be better for customers. 2nd - It will never happen because public companies are about shareholders not customers. And business runs on annual cycles so their most important product must refresh annually

[@DaFonse-l6o]

It does not make sense, as only a minority are the ones who upgrade yearly, most users hold on to their phones for years, so apples annual release is for those who upgrade every so many years not for those who buy them yearly.

[@frankbradford9616]

@@DaFonse-l6o I think your observation is valid. The bigger issue is that they are getting behind. Ever since AirPower (look it up) they have been announcing stuff that wasn’t finished. It’s getting worse and worse. Would be better to just put out a finished and tested product.

[@Mysticbladegod]

This is why the secondary/refurbished marketplace is so important.

[@Payyourrent-q2w]

@@DaFonse-l6oyes this is exactly my point, what about users with a 3-5 year old phone? what will they do? And nobody is forced to buy a new phone every year so why can’t we just make that 2 year gap ourselves?

[@Muhdayyan2024]

Nothing is😊 wrong with yearly upgrade... as long as there is really an upgrade.

[@pemd170671]

we as consumers have the power to stop this if we stop buying new phones every year. it is already happening in many other areas such as food, clothes, cars, and entertainment, where people are becoming more conscious and selective of the things they consume. progress should really be justified and bring actual benefits to society. this is not progress.

[@slonekettering25]

I would be completely fine not having yearly releases. I just went from the 12 pro to 16 pro max. I’m fine waiting on AI to roll out later. That’s not why I upgraded.

[@cgwelch01]

This is honestly such a breath of fresh air to hear this view echoed! I believe the tech industry could do well with loosening the 'yearly' releases, and gearing towards the long game for releases. With Android and iPhone are becoming more similar, but it only believe this is due to the yearly release cycle, were not making iPhones and Androids, we're just making small computers that can run the next 4 years of releases at the moment. We need much more time between releases, and Apple and Google need to compete less in making similar phones, and make very different devices, that have more unique features on each platform!

[@229Mike]

Another great video 👏🏼

[@adegbenroagoro5180]

Thank you very much Bridget

[@felocha]

so happy to switch to 16 pro this year after 5 years on 11. now I can rest and wait another 5 years lol

[@Droggo972]

Got 1 more year on my 12 then i switch

[@arpankar6609]

Ya they should bring a new iphone every 2 years

[@plantemichel]

I don’t need AI and IOS2018 I have an iPhone 11 and it’s fine on iOS 17.7 and iPad 9 th generation on iOS 16.7.2. 😃 They should do like Sony PlayStation every 5-6 years.

[@leonidas759]

The iPhone 16 was not an upgrade at all. Same screen, same camera, same speakers, same USB-C, almost same design, only slightly faster chip, and slightly better battery. Since AI is not even a full rollout, it makes more sense to wait until the iPhone 17. But in general I'm so happy with my iPhone 15.

[@Altron1992]

Keep innovating the software and ui. Build the ecosystem and bring out new hardware every 3-4 years. Every mobile company should do this, not just Apple.

[@SMMashurulHuqSifat]

Apple as software company should could focus more on softwares, prime example airpod pro 2. Software update can take things to new level without upgrading hardware.

[@dman7895]

theyd never do it but could sell "expansion mods" like an extra add on to give an older device maybe more RAM? that might be too physically large to attach, but they could do a small extra chip to give more/better wifi/bluetooth/cellular bands potentially to latest specs of those in some cases.

[@coltonkennedy4715]

When Apple removed the charging brick & cut down box sizes for “environmental purposes” I remember thinking, if they really cared about the environment they would release new phones every 2-3 years. Honestly this would be a good move for publicity, anticipation/hype, & allow the various teams time to actually develop features worth upgrading for. Get Apple back to innovating again!

[@AnonN-sr6uu]

I really hope they keep releasing a new iPhone every year. There’s nothing like iPhone season.

[@jamesford5986]

Even though it was a minor upgrade, Apple did it for their newest iPad Mini video a few days after your video!

[@karthikramesh8912]

Finally someone is saying literally what I think. A good way to be sustainable is to just produce less we don’t need incremental updates. Look at windows after 10 that makes for a lot of buzz unlike apple whose hardware updates with such high processing powers seem harder and harder to differentiate from the previous version

[@andrewsmactips]

I can remember way back when Steve Jobs said Apple would no longer be attending the annual Mac World Expo to announce new products in order to fully develop new products, however long that takes, before announcing them. Then they slowly reverted to the annual announcement grind. I also remember their last Surprise and Delight moment - when they gave everyone a free U2 album. Didn’t land well.

[@KholtMoore]

I love this idea! Being more transparent would make a huge difference

[@twosawyers]

I can tell you as a person who knows innovation in a broad range of products that if Apple does stop a yearly release, they will lose market share. Companies have tried this strategy and failed miserably. Intel and Creative, just to name a few. People are underestimating the power of Apple’s yearly phone cycles. It’s actually the reason Apple is still relevant.

[@TimedOut...NoWayo]

Been saying this for a few years. Skip a few cycles and create an even hungrier iPhone crazy crowd. Impresses Shareholders the most.

[@nevillemathew6521]

Agreed. Apple has shifted their revenue and focus onto digital services now as well.

[@rvenden]

The thing is that there is no “right time” for an upgrade. We know product developers will work on something until it is perfect, which it never is. Then, analysts and media blast Apple for failing to upgrade products, saying that they are long in the tooth and due for an upgrade. So, if companies like Apple don’t have a predictable upgrade cycle, will they ever manage to push out a new product? If they have all the time they want, then there is no pressure or incentive to get something done and released. If Apple is late and Samsung or Qualcomm beat them to the punch with new devices, chips or software, analysts and the media will blast Apple for failing to innovate and for falling behind. Also, Apple capitalizes on the excitement around a new device. When was the last time anyone got excited about a new Google or Samsung product? No, annual is the right way to go with products that form the core of Apple’s business. Things like AirPods Pro are tangential and can be upgraded whenever. Sorry to be a contrarian to what is clearly a popular idea. Love the show, Bridget. I hope you keep it up and don’t lose interest.

[@S.E.C-R]

No way Bridget… I NEED my new iPhone every year not just software, but I do get what you’re saying. Now, I’m off to buy me a new alarm clock, even though I haven’t had one for probably over 10 years, but this one is super cute!!

[@klaviator7547]

The good thing about not launching new phone every year is that , like this year , we often skips the upgrade and wait for a better one because we know every year they gonna release a new one , a better one ( hopefully ) Without an annual release , some of us will just get it even though the improvements are minor cuz you don’t know when the next model will be out The cons will be losing market share as your competitor will be launching new tech every year

[@richmarmon7223]

They've already started that with iPad. To wit - iPad Air 4 (2020), 5 (2022), 6 (2024), for example. I don't upgrade my iPhone every year and don't feel I'm missing much year to year.

[@mikaxms]

Why am I only now hearing about the Nintendo Alarmo? 😂

[@lachlanbrown8110]

I hate how reviewers always assume that people are upgrading to the new iPhone from last years model. My sister just bought the 16 and upgraded from a XR. If you’re in the market for a new phone you want a “new” model each year.

[@mainsamayhoon7778]

And i thought that all the pre 2015 folks have left CNEt. Very happy to see you Bridget Carey. I had stopped watching cnet altogether when your video came in as recommendations

[@Paul-qq7gp]

They won't stop yearly iPhone releases as it's their biggest revenue driver. And they will always want something to launch in September as it ramps up to the holidays/Christmas. If anything, I think they should update each line every second year. Pro's one year, the regular models the next.

[@ahughan]

Great point Bridget. Let the hardware roll out when it’s really ready and you’re right we don’t need a new phone every year.

[@manosioa]

Looooove your videos and I’m so with you on this ❤

[@shupohfloribert2913]

I have been watching your video for over 10 years

[@MarcoTrafecanteLamboy]

I think a 2-3 year cycle makes sense based on people’s carrier cycles. If we have to wait for a grander upgrade each cycle, I think it’s worth the wait. And focus on grander software upgrades each year.

[@beepbeepnj2658]

As soon as the iPhone came out I made 6 predictions. 1) Obesity rate would go up 2) Opioid epidemic would go up 3) Teen depression would go up 4) Accidents from texting would go up 5) Audiologists would get rich from earbud damage and Orthopedists would get rich from neck bent damage from staring at cancer phone. 6) The life expectancy in the USA would go down. All my predictions were exact. Survival of the fittest types like Warren Buffett still use a flip phone.

[@jbradkilpatrick]

At this point, I completely agree. The iPhone is a mature product. The advances aren’t big enough to do one every year.

[@kidd6759]

They should do like car companies. Come out with the model/ hardware for that generation and that generation goes for 3-5 years. They should also release chips every year and maybe do mid generation refresh/facelift for hardware.

[@HumanStateOfEmergency]

I own a Samsung Z Fold 3 and once again I saw no reason to upgrade to the 6. The changes they make to phones nowadays do not justify the price.

[@princexcellent]

Absolutely brilliant submissions. You've said all. Thank you.

[@10191927]

I think with all the chip shortages we’ve seen in the tech industry, it might be a good idea for companies to stop racing to a never ending finish line and slow down, and actually deliver experiences people want on their devices. With so few real upgrades year on year with each phone iteration, they should maybe consider a two year gap or more on their iPhone models, make sure that they’re future proofed which they’re pretty good at doing, but deliver a product that’s actually light years ahead of what came before, not just a minimal upgrade. Apple and Samsung have huge consumer bases, people buy up their devices, but they should focus on software being feature complete and focus on the user experience.

[@gabemcguire2463]

I have nothing against the yearly release cycle, but I feel people should stop trying to get the newest phone every year. Most people upgrade every few years. By having a new release every year, different people can have a new device when it feels right for them. What I’d really like to see is a rethinking of WWDC. I like that they announce API updates for developers at once, but I don’t like how they announce platform updates for consumers that don’t come out with the initial version of a new OS (like AI coming in 18.1). I wish updates came out on a rolling basis and new features weren’t announced until closer to release. It would make it more exciting when they come and avoid the feeling of waiting forever for them.

[@pqXbdXpq]

To be fair, i think Apple doesn’t expect people to upgrade their iPhones every year! A new iPhone’s customer is someone who has had their iPhone for 3-4 years and is ready for an upgrade. Yearly upgraders and android switchers are an added advantage.

[@fixedfocusmediaofficial]

AI has also been in phones for several years and not just for pictures. My old phone from 2019 also used it to optimize the phone to improve battery life allowing it to last for a full three days between charges with a lot of KZbin. My current phone from 2021 just got a full AI assistant with a software update and it isn't even from a big brand (I ditched the larger brands this time).

[@hwcanotabot]

That would make so much sense. I feel it’ll create enough anticipation to potentially boost demand to have more people upgrade every launch. Right now it’s become a bit too monotonous and the upgrades aren’t that meaningful anyway. 2 year cycle with in person presentations please❤

[@1934jackson]

Honestly when phones were like $700 and below the yearly drops worked. But apple isn’t changing anything and now they’ve over promised with apple intelligence. Apple needs to rethink their marketing and understand that most people don’t have $1000 or more every year for a new iPhone with no new features.

[@jimsommers4701]

I don’t fully agree about the Nintendo hype. Most were hoping for a new switch, but got an alarm clock I know I will never buy. Apple should just make sure the product is ready before release.

[@Rita-x2v6b]

SAMSUNG BELIKE COME TO LIGHT 🕯️🆓🦅

[@dee-deeoverton1300]

I’m a fan of the iPhone and have been for quite some time. I believe if Apple decides to release an iPhone on a two year cycle, they will start charging for updated or even IOS. Just my thoughts.🤷‍♂️

[@shiblijanjua9094]

Couldn’t agree more. Funny that I was thinking along the same lines for a few days because all those iPhone 16 reviews on KZbin saying not much was anew. Apple needs to take time to make great products and for that it can’t be every year like a clockwork !!

[@frhamid]

Great video❤. I Agree to every point

[@devashishpatwardhan3]

Absolutely agree! There’s no point in launching new iPhones each year. Kills the excitement! Wait for a couple of year & bring in something worthy of being called an upgrade!

[@winfredq9138]

apple literally needs to rename all their products with a mac prefix like the macbook > macbook = bookos iphone > macphone = phoneos ipad > macpad = pados apple watch > macwatch = watchos imac > macpc = pcos apple vision > macvision = visionos airpods > macpods airtag > mactag apple tv > mactv = tvos