Why Creators Are Quitting Big Automotive YouTube Channels! 😲

Have you noticed the mass exodus of top creators from big automotive KZbin channels like Donut Media, Hoonigan, and CarThrottle? In this video, I analyse and react to Tiernan’s ( ‪@autotea‬ ) insightful video on why he quit Donut Media and why creators are quitting the top car channels - • Why Everyone is Quitti...
Drawing on my own 35 years of experience in automotive media, I reflect on how the publishing landscape is constantly changing and evolving, now caught between true creativity and corporate greed.
Here's my written feature article on this topic browncarguy.com/2024/07/02/wh...
From venture capital impact to corporate takeovers and media industry changes, this video explains why content creators are leaving these successful platforms. Discover the hidden crisis within the automotive content creation world, as we reveal the challenges faced by your favourite KZbin creators and how it will impact the future of automotive media.
Like, share, and subscribe for more content on the evolving landscape of automotive KZbin channels and to stay updated on the latest industry news. Let’s keep the conversation going in the comments below!
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Brown Car Guy
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[@edwardmiller3859]

Its a trend throughout the whole industry. .people becoming electricians, plumbing, in fact anything other than cars. .they are getting almost impossible to fix

[@Crosshatch1212]

There technicians now ,not mechanics .

[@user-dm5gr8cd5r]

Finding new Ford spare parts support is totally abysmal they use to be best in the business many decades ago, they just want to sell you a new car, and best of luck it's not something simple you can't buy at a motor factors, anything else been on one six month list for a new bed liner, and 9 months wait list for electric wing mirror some idiot done a hit & run excuse has Taiwan computer chips in it, there are thousands used in your vehicle. Ford end result sorry mate you can have your money back, parts nil stock can't get hold of it, as your model went out of production 2 years ago. 2 years Ford leave up the creek without a paddle don't want to know you. Fitted 2nd hand bed liner & manual wing mirrors sold it, never touch a new Ford ever again with a bargepole.

[@jamesdecross1035]

This was always the difference between operator-led companies and investor-led companies.

[@newagetemplar6100]

What you probably will find is anyone on the YT platform doesn’t even own their content or YT identity. Hence you have very little power. It’s just a platform with a legal model similar to the relationship between government and your birth certificate . Your signed registration means you agree to the terms and conditions of the YT contract. That applies to the government and Vatican where our mothers and fathers were misled to sign our birth certificates. And why were all legally bound for taxes and the national debt amongst many other things inflicted on us by governments and the World Extortion Forum. No different in that most are under the illusion it’s your money in your bank account, nope it’s not !!!! I suggest you get or look at Peter Stones content to get a better grasp of the bigger picture, especially the DVLA and it’s legal status . Knowledge is everything , reality is sometimes not what we either perceive or think 😉🇬🇧

[@leighreavill-tc7ku]

I been reading car mags since I was teenager. I still would rather read a mag than look at the same thing on a screen of a phone or laptop/tablet. Probably learn more about cars/vehicles from reading mags than any other source. I do take the point about magazine titles disappearing. One mag I been reading for 36yrs finished last year .

[@AdLockhorst-bf8pz]

YT commercials are trash; some hawk obvious trash, some are basically scams, some have things that YT content creators get punished for, some are unskipable and absurdly long. Broadcast tv content sucks *BUT* at least the commercials on it have regulations and HIGH PRODUCTION VALUES (unlike the content). If I were a content creator I would be VERY unhappy with YT 😖

[@flitsies]

I think often people such as yourself forget that you have resources available for free that you can tap, but are not always bright and sparkly. I have suggested to you in the past to Try out some of the unusual vehicles that are available on the market, you don't need to buy to try. Some if these places are happy someone wants to test drive their stuff. So you could include test drives of the lesser travelled paths or just try out discussing with a sales team what is the best cars from their batch. Perhaps even get someone else involved who rides motorcycles and do a feature. It's all road transport. Do a thing on reliability of your own car and how much it cost to keep it reliable. Take a look at parking issues in the UK or just London. Take a look at why a council has started to charge motorcycle to park when it used to be free. Where does all the money go? Perhaps put out feelers to discover where all the money goes from all these charges and why things are getting worse while they get more and more money. What has Khan done about the issue of the tubes pollution levels if anything. Look at when your chanel was on a high and maybe expand on those topics. Just a few suggestions, walking and talking is fine, but pretty niche, unless you capture a few crazy crashes along the way.😢.

[@walkinginthesun]

Good video I stopped watching car throttle because its the creators that made the channel left I now watch Auto Alex and all the gear great video keep up with good work 😎

[@nuthinasitseems5213]

Since you mentioned the fact Lotus and Volvo have faired well with Geely ownership. a significant amount of Volvo's profitably comes from truck sales. I don't have any idea how many of the Lorries you have over there are Volvo, but here in the states it is substantial. Geely has less than a 7% stake in the truck and bus division but an 82% stake in Volvo passenger cars.

[@xr2fan655]

Very honest video. So do the likes of Shmee and Armstrong gone from doing vids like you to being taken over by something larger for the bucks?

[@beefy0978]

TBH im looking for another home. Shorts have ruined youtube…

[@Crosshatch1212]

I just binned m bike magazine that i bought starting in 1990 till 2020 ,bsh awol m mechanics magazine ,performance bike etc etc monthly i needed the room 😂

[@GPSOMG-]

always bought max power in those days

[@Crosshatch1212]

Still have my Haynes manuals from 90,s lol

[@miguelcamara3352]

I buying a HORSE AND CART TOMORROW and move to a cave

[@oojimmyflip]

Thats what they want you to do.

[@McRcFly]

​@@oojimmyflipits probably illegal to do even that...

[@Crosshatch1212]

Nagh get a crosser and just do you .simple realy

[@mrg-ghx8052]

Brown Car Guy sells out to Five Guys, and expands to Five Brown Car Guys

[@BrownCarGuy]

🤣🤣🤣

[@mattwarren69]

Interesting insight ..... Could it be that stakeholder capitalism is the main driver of BS flavoured content ( not necessarily but a persistent force never the less ? ) devoid of novelty ? mind you I guess this is subjective! perhaps there is never anything new under the sun? ..... or is there? My philosophical thought for the day!