Why Fisker Can't Compete With Tesla

Fisker, the EV startup founded by renowned Danish car designer, Henrik Fisker, is struggling. The Fisker name became a cautionary tale for much of the automotive world after his first company, Fisker Automotive, ended in bankruptcy. Now, he is trying again, with a new company bearing an almost identical name and logo. The company and its founder are taking steps to strengthen the financials and reputation by selling cars through dealers, by licensing technology, and negotiating a potential investment from an unnamed large automaker. But so far, executive turnover, delivery bottlenecks, cash burn and other challenges have hampered the growth the EV maker was hoping for.
Chapters:
00:46 Introduction
00:54 Chapter 1 - A tough start
06:08 Chapter 2 - Ambitious beginnings
09:02 Chapter 3 - The comeback
11:23 Chapter 4 - The way forward
Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo
Camera: Andrew Evers, Sydney Boyo
Additional Production: Magdalena Petrova
Senior Managing Producer: Tala Hadavi
Additional footage: Aston Martin, Fisker, Ford Motor Company, Getty Images
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Why Fisker Can't Compete With Tesla

[@ghosttesla]

I respect him for even doing the interview

[@BattleFieldGalaxy]

Still respect him?

[@ghosttesla]

Yes. Doing an interview while your company is bleeding is difficult

[@Meghshah-meghtheking]

I agree, most of the videos i see here are like: "they said no comments" While this guys showed up

[@regis9596]

@@BattleFieldGalaxy why would that change

[@drrajmmc]

He has made a beautiful car. And this man has taken a beating in the past. I wish he will succeed this time.

[@emikomina]

he's taking a beating right now.

[@Booz2020]

BYD🇨🇳 : Hold Our TSINGTAO Beer 🍻🍺

[@maxharmify]

he can sell his company to VW.

[@shckltnebay]

That didnt age well lol

[@long1478]

I don't know who is paying CNBC for this video. Is it Elon, out fear of competition?

[@SnappyWasHere]

It would be a shame if it went under because the Ocean is a stunning suv. So much better looking than the boring other ones on the market.

[@metaforically]

Did you enjoy MKBHD's review?

[@readabookdummy]

@@metaforicallybout to say😂

[@user-ko9te4jj4u]

Looks don't justify competition and survival. They need their stuff together. Half -baked products wont cut it.

[@szbxa]

It looks like any other wacky EV, not the worst and definitely nothing special.

[@alatmancave7093]

​@@metaforicallyonly idiots watch a phone reviewer review cars 😂😂

[@rema1944]

Fingers crossed for Fisker

[@silveriver9]

RIP Fisker

[@ivand0007]

Nah

[@Booz2020]

BYD: Hold ma TSINGTAO Beer 🍺🍻

[@user-si1sb3pk8s]

“Fingers crossed” bro put too much into their stock

[@hermesliteratus882]

Yeah, you can cross your fingers, but that won't help Fisker in any way.

[@davidmunoz1947]

Hope they succeed, the world needs more western EV brands to balance against the dozens of Chinese ones which they are really good in price and quality, let’s see if they can keep up

[@LittleTut]

👍🏽👍🏽👍🏽

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@mariajiao4855]

Will be really hard.

[@alatmancave7093]

@@silveriver9 9 outta of 10 cigarettes are also smoked by Asia but when buy them in u.s 100%[tax is added

[@1HeatWalk]

Chinese labor costs less and better quality.

[@A.Deveneaux]

Honestly, I really wish Fisker all the success and they have a good hardware and design language. Software is king, and that is where they fell short. Yes, Fisker has to compete with itself first before any other EV companies.

[@markplott4820]

all HARDWARE in the OCEAN is by MAGNA. and the JAG F-Pace & iPace sell Terribly. both are made by MAGNA. in 2024 JAG is KILLING the iPace. Fisker does ZERO Engineering. the OCEAN lacks even BASIC Automatic SAFETY, proper Autopilot, and ZERO FSD.

[@jayjya]

Fisker will always make beautiful cars, that never pan out.

[@churblefurbles]

No, hardware and manufacturing matter, teslas rapid iteration can't be kept up with.

[@2023gainer]

​@@jayjya Over 12,000 Fisker Oceans produced and Zero Recalls.

[@righteousone1]

Fisker will go bankrupt by the end of the year.

[@Takudza]

I hope they can get their hose in order. A mid sized fully electric SUV for under 40k is exactly what I am looking for.

[@lifeinhd4053]

Unfortunately they're unsurprisingly selling only the $60k+ models right now. Still, there's a good number of midsize fully electric SUVs around that price range, especially if you lease to take advantage of the tax credit.

[@chadxlr3978]

@@lifeinhd4053the pear suv is like $30k and it’s pretty decent 5 seater suv

[@markplott4820]

pretty hard to do sense Heinrich Fisker is FRADULUENT .

[@grandmaster1984]

You can get a Model Y for under 40k right now after the point-of-sale tax credit.

[@markplott4820]

Model Y is the Superior car for $40k.

[@jaystanheiser]

These Fisker EVs look good, hope they succeed this time 🎉

[@silveriver9]

RIP fisker. You want them to succeed but you don't go and buy one yourself 😂

[@smoothbraindetainer]

@@silveriver9 No we don't they're kinda ugly

[@bloodlove93]

like all evs,they look better in their "final form" post rainstorm, when they turn into bonfires.

[@markferguson7556]

Great Car. Magna built quality. There are many, many excellent reviews by owners and professionals online. New software 2.0 has dramatically improved quirks that have annoyed some reviewers. This company has a future- happy owners like myself keep spreading the word!

[@markplott4820]

MAGNA is very CRAPPY. JAG is KILLING the iPace in 2024.

[@damilolaakanni]

I don't understand how the company that builds the G wagon is known for poor build quality. How does that happen?

[@markplott4820]

@@damilolaakanni - MAGNA used a CRAPPY ICE platform for JAG i-Pace & OCEAN.

[@FunWithSoJu]

I love my Fisker Ocean the past 2 months since I received delivery. Driven 2300 miles with it so far. It has such a smooth suspension, feels very safe when driving in the rain, and looks unique in a good way (unlike some other weird unique-looking EVs on the road today). Really hoping that Fisker makes it through 2024 🤞🏻. I definitely would like to encourage those who are even slightly interested in the car to test-drive one and give them a chance.

[@dharmacode27]

The test drive was what made me decide on getting my Ocean. I absolutely love mine no issues beside the Fob is my only gripe so far 1700 miles on mine and the drive quality is amazing

[@alatmancave7093]

We need more owners to tell the world about their Fisker experience , you should put up a KZbin video !

[@markplott4820]

unfortunately , the NEW Tesla model 3 , is SUPERIOR .

[@alatmancave7093]

@@markplott4820 yes looks great for Uber drivers 😂😂

[@alatmancave7093]

@@markplott4820 not even int he same class , one SUV and the over os sedan

[@AllyAlliue]

Man I love this man's resilience 🔥 I hope makes it this time good idea making affordable EVs provided he has a plan to compete with the Cheap Chinese EVs

[@GET2222]

Meanwhile screwing investors all along the way while attempting to keep his name, try again, not learn a thing, but this time!!!!!! I will hire my wife as the COO. 😂😂😂 The guys business sense is remarkably terrible. Great designer. Moron business leader.

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@JigilJigil]

@@silveriver9 Sandy Munro used to say the same thing about the Chinese EVs and was pretty vocal about it, then after they did some teardowns on a couple of Chinese EVs at his company, and got pretty disappointed by the quality and lack of innovation there (engineerig), he got decelerated on that.

[@silveriver9]

@JigilJigil Have you seen Chinese EVs lately? Musk used to dismiss them but now recognizes that Chinese EVs are top-notch and very competitive. He has nothing but praise. Hence the top 9 EV brands in the world will be Chinese. Tesla also use BYD batteries. China also control most of the lithium in the world. I was shocked at the growth of Chinese EVs over the last 4 years when I visited China last year. It blew my mind.

[@umbrellastudio7481]

forget about the Chinese, i am not sure if this car can compete with Vietnamese EV.

[@fafza1]

Based on MKBHD's review, Fisker has a pretty solid car. The only down side is their software. I think Fisker should have worked with Google to create the software the way Google was integrated into Polestars. I hope Fisker succeeds because these are beautiful cars at a competitive price.

[@SawedFps]

There really is something special about FISKER. I hope the best for them in their future endeavors!

[@adidibrani]

The CEO looks like a really calm and down to earth guy. He is a good car designer too. I actually respect and appreciate companies not by their sucess but by the way they are run and who runds them. Trouble or not, I think I'm going to invest in their stock

[@AtillatheFun]

So you are investing in a man’s delusion? One of his fisker companies already went bankrupt. To invest in this dudes company is actually insane.

[@desmondhume333]

lmao could you make it any more obvious this is a bot comment?

[@SunnyHF-nf4bc]

@@AtillatheFun Welp. If the company goes under, I’m only out $100. Lol.

[@AtillatheFun]

@@desmondhume333 …am I still a bot now that the company has gone bye bye

[@IIIxwaveIII]

I think his designs are the best in the biz. Once the quirks are ironed I would love to get one

[@hermesliteratus882]

If Fisker doesn't go bankrupt before that.

[@SpreadPeaceNotHate]

I test drove the Ocean at Classic Fisker Atlanta dealership .. it looks and drives really good. I think it will be tough competition to Tesla Model Y. Ocean also has a solar roof which is cool. There is rumor of Nissan doing a strategic partnership with Fisker. Fingers crossed! Good luck.

[@markplott4820]

BS, the Tesla model Y in 2023 was #1 CAR sold Worldwide. in MARCH 2024 Tesla model Y got IIHS Top Safety Pic + . its also #1 in CALIFORNIA, the Entire USA , CHYNA , EU/UK. Fisker cant even SELL 10,000 in ONE year. and MAGNA who makes the OCEAN for Fisker , is a Really CRAPPY vehicle.

[@JerryNordstrom]

@@markplott4820 sure sounds like your a short Mark. Cheering for their demise? There is simply no doubting Fisker the company is in serious trouble and Henrik personally is proving he is inept as a CEO. That said, for Fisker to even be in the conversation with Tesla tells you they have achieved a great deal and there is room in the EV market for at least 3 pure plays. A deal with Nissan does not repair all this, but it gives them a very strong lifeline to survive until both economic conditions change and the vehicle/brand grows its awareness with buyers.

[@markplott4820]

@@JerryNordstrom & FSKR is not INVESTABLE, won't get your money out.

[@JerryNordstrom]

@@markplott4820 Never said people should invest.

[@davidbeppler3032]

@@JerryNordstrom Fisker only achieved the need to have Tesla in the article headline for clicks. Tesla gets clicks. Without Tesla in the headline it would never get past editorial. No clicks, no revenue. Simple as that.

[@theparamountparamount913]

Wow. He is indeed a great car designer. Look at those cars of Fisker, very stunning and futuristic compared to boring-looking Tesla.

[@matthewrich9857]

boring yeah right model x with falken wing doors how is that boring? oh and its also the quickest suv in the world is that boring aswell :)

[@douglaswatt1582]

Aesthetics is subjective but most people think that the Tesla Model S is rather classic. And most people believe the new model Highland is really good looking too. As for boring to drive no chance. Also no chance that Tesla's going to go bankrupt and leave you stranded in terms of support repair etcetera.

[@vasantos-re4hb]

Nissan - Fisker would make a dynamite combination. The partnership would make a lot of sense from a design and production standpoint.

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@markplott4820]

they will go BANKRUPT together

[@alexanderdeburdegala4609]

​@@silveriver9Americans don't want Chinese brands. Musk is often wrong

[@2023gainer]

​@@markplott4820 Wrong... No matter how many times you post it.

[@hermesliteratus882]

The truth is, Nissan itself is currently in big trouble.

[@doowroh]

That Pear looks amazing.

[@hermesliteratus882]

Yeah, but how does it drive?

[@BryanA3115]

I can't wait for my Ocean I have reserved! Such a stunning car! Excited to see the next models on the road!

[@jianbinchen2881]

good luck when u need repair.

[@guru2899]

Congrats on buying a car that's already dead in the water upon arrival.

[@thadlm2698]

They have plenty on hand, why would you have to wait?

[@BryanA3115]

@guru2899 I will be very happy with it. Fisker will be fine. With the new dealership model and Nissan deal they will have a good 2024.

[@nicolaibangfoss]

Love mine - had it since december - rides exceptionally well, never any major issues with it.

[@OlllOHD]

I hope it works out for Fisker. I can only imagine how difficult it must be to bring everything together.

[@markplott4820]

NISSAN & Fisker can go BANKRUPT Together.

[@2023gainer]

​@@markplott4820 Tesla may not be profitable for long.. ??

[@markplott4820]

@@2023gainer - Cybertruck is Already PROFITABLE , and still making Profits & Revenue on S/X , and RECORD profits & Revenue on 3/Y.

[@2023gainer]

@@markplott4820 Cyber truck lowering property values. ? I'd move if my neighbor parked that next door. Plagued with problems.

[@markplott4820]

@@2023gainer - go MOVE to Burkina Faso then .

[@buckerooney2247]

87000 shares I have is hurting me bad. Nissan to the rescue I'm preying. Henrik Fisker is a phenomenal designer. They need a new cfo for sure

[@alijoon1621]

How much did you pay for 87000 shares?

[@nguyep4]

Should you consider cutting your loss? But wish you luck.

[@alijoon1621]

@@nguyep4 at some point you are better off to ride it to the end .

[@bonnon0brian]

Damn you’re loaded up lol I have 5k shares at .50 cents

[@KJVirander]

I hope they succeed

[@silveriver9]

RIP Fisker

[@wilsoch]

Honestly, I'm amazed Fisker has made it this far, simply because the bulk of the design, production and release work for the Ocean occurred during the pandemic and then a period of hyper inflation. Tesla wouldn't have gotten off the ground in that environment. I hope Fisker makes it.

[@Harakai100]

When Fisker needed to raise capital, every investor was literally throwing money after any EV start-up with ambitions of going public. When Tesla got started, the concept of a mass market EV manufacturer was considered a joke by most, and so they had to pull rabbits out of the hat to raise capital several times, sometimes days before bankruptcy. Tesla made a lot of mistakes in their earlier days, but they were also the first to walk their path. Today's start-ups have the advantage of looking at Tesla's mistakes with hindsight.

[@2023gainer]

Fisker growing deliveries approx 300 % per quarter.. Heading to $ 1.2 billion to $ 2 billion in 2024 revenue/ Ocean sales expected.

[@wilsoch]

@@Harakai100 Not sure that is true, though it fits Tesla's narrative. Tesla got enormous government support -- direct loans, huge rebates for production facilities. And there was a lot of support for them because they were the only ones; they had strong investment. Fisker has been living through Covid and post-Covid. Not an easy world, especially with the far-right political sentiment against EVs altogether and some states passing legislation directly hostile. Even Tesla -- the only established EV maker -- has been suffering through this period, particularly lately. I do agree Tesla had challenges too, but its timing -- being the first out the door for a product attractive to a certain segment of the population, coupled with political support and pretty darn good products -- definitely helped it.

[@enadegheeghaghe6369]

​@@2023gainernone of that means a damn thing if they are making huge unsustainable loses

[@2023gainer]

@@enadegheeghaghe6369 Watch and learn....scaling up will eliminate loses....

[@joshstrub780]

the car is awesome - very few issues since taking delivery, and fewer than my dads Hyundai Santa Fe Calligraphy that he took delivery of a few weeks prior to me. Fit and finish is top notch. Car drives like a dream and pulls like a beast.

[@RGB81-vr2se]

I love fisker Ocean, and Alaska, Pear is good looking for commuters as well. I hope they will make it. and i hope one day i will drive one of these cars.

[@AmerBoyo]

I hope they succeed, we need affordable EVs like this. And it looks great 👍

[@davidgenie-ci5zl]

it is not very affordable, and what really sucks is that it is electric.

[@AmerBoyo]

@@davidgenie-ci5zl new cars ain’t cheap in the main, and I suggest you go and drive an electric car, you’ll never want a gas car again!!

[@markplott4820]

TESLA is making a $19,690 car in 2025. let that SINK in.

[@matthewrich9857]

i dont know how they will as they charge that for a new battery pack@@markplott4820

[@dave8599]

@@AmerBoyo Electric cars are expensive in the main, and I suggest you go and wait, and wait, and wait for an electric car to refuel , you'll never want an electric car again!!

[@leebr2010]

I don't see how they can survive. With the stock price under $1, recent layofs, all the competent engineers are going to be leaving. That will be the final nail in the coffin for the company if they can't get competent engineers to fix all their problems.

[@vcdrny]

I saw a video about the Pear. Ok under 30K so it is marketed as affordable EV. On the review I saw the extra complicated tailgate and front trunk. If they just made a normal front and rear trunk they would've saved even more money. A lot of EV companies don't seem to understand what they need to compete against. When I see a tail gate that disappears under the vehicle. First thing that comes to mind is how expensive is it going to be to fix it when it goes bad, because it will go bad. Make an EV that is simple, good range, good price, were people don't have to fear spending thousands of dollars if they get hit by shopping car. Make that car and it will sell fast. If first we have a reliable charging network that is affordable. I'll make a prediction on regards to that. By the time we have a reliable charging network it will cost as much if not more that using gas to charge your EV.

[@imagineth]

Hopefully they overcome this. Henrik designs some beautiful cars tbh. One of the OEMS should definitely partner with or just outright buy Fisker as their EV branch.

[@NCFinanceGuy]

I love my Ocean, wouldn't trade it for anything. But would be nice not to have to worry about the company too....

[@DonutAgain]

Never heard of the company until now

[@MoosesValley]

01:07 Love the 3 chunky spoke wheels and the look of the Ocean and Pear ... sure hope Fisker comes to Australia ...

[@randomsh-t917]

Fisker exit plan is a buyout. Other than that, he has no plans.

[@TheJ1s]

Hope Fisker could prove them wrong, their lineup looks better then most of the competition. If a company does buy Fisker out at least they have a better road map than Karma had.

[@Maige2900]

Just flew back from Shanghai, when you see what’s happening there and how much the government supports the ev industry, it is so sad when we don’t do the same

[@MS-vt7fz]

He's a great designer, no question. As history has proven, he needs experienced automotive executives to run his business. I wish him well.

[@DanielaHaberl-fx7ec]

Fisker is best!!!beautiful and great to drive 🚙

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@alexanderchristensen7369]

Fisker cars are probably the best looking ev's by FAR. Would be sad to see them go bankrupt. 😢

[@MelHaynesJr]

As an Ocean owner, I hope they succeed. It's a great car and can't wait to get the software updates to make the car even better.

[@dwightforbes2763]

Fisker should be right up there with Tesla, his designs are out of this world, I would really like to see him make it, also the truck looks really cool.

[@BartSantello]

Great product in the Ocean model, I hope everything works out.

[@DuarteMolha]

What exactly is great? Expensive, software bugs. Missing features, software limiting launches. I do hope they succeed but they have to do better to achieve that

[@user-vx7vi3vq1c]

@@DuarteMolhaSounds like you’re describing Tesla.

[@DuarteMolha]

@@user-vx7vi3vq1c launches limited by software for the life of the car is a tesla issue?

[@DuarteMolha]

Software bugs is a tesla issue? Have not encountered many on my car

[@DuarteMolha]

No hill assist is a tesla issue? Even cars half the price manage to have hill assist

[@yi-chinclairechen6506]

Go Fisker!

[@blakeaaron5698]

Gotta admire the persistence

[@ericgol7]

Seems to me like a tremendously innovative company with a man who made a few mistakes because of inexperience. Hope they make it.

[@GRIstudent2023]

The comments here surprised me, actually -- not used to seeing so much consistent "positivity" in the comments section of a video on KZbin -- and the fact that sentiment (at least here) seems to be quite optimistic even when the company's share price has hit rock-bottom interests me. An Aussie here, by the way; hoping to see Fisker cars sold here one day. I would happily trade in my Mercedes SUV for a Fisker Ocean!

[@gregnelson7915]

Fisker's cars are both more affordable and better looking than Tesla's, making it a clear choice for me. Why is there resistance to Tesla having competition? Why does it always have to be about Tesla?

[@skierpage]

There's no resistance, tens of thousands of people are buying Hyundai, Kia, and even Rivian EVs. Fisker is struggling to survive because it doesn't make enough money with the small number of people buying the Ocean.

[@baronvonjo1929]

One thing is here in the US Tesla was the only brand to sell hundreds of thousands of EVs. Being the Model 3 and Model Y. Every single other EV didn't break 42k units sold for EV models. And frankly that's terrible for most of those. Especially the "cheaper" models with smaller profits. Tesla is the benchmark to beat as most other EVs here are flops in terms of profits and expectations placed on said EVs.

[@patmanrick]

Because the Tesla vehicles are better pound for pound. Fisker might be cheaper, but when you look at specs, charging, software, range, practicality and all around usability as a BEV to daily, its not even close

[@edornelas8275]

So far the best software of any manufacturer. Fisker has many software issue at this time. Many reviewers rather it poorly but it’s better than reviews of the Vinfast.

[@okiedokie2557]

⁠​⁠@@patmanrickthe ocean has better specs, longer range, better practicality and usability than the model x and y

[@tomuschrysos]

I want this company to pull through. More competition is good for consumers.

[@markplott4820]

NOPE.

[@whatever5922]

The designs are incredible

[@markplott4820]

the DESIGNS are by MAGNA.

[@rgms573]

I hope they succeed, Fisker is a real car enthusiast, we need more EV only car manufacturers.

[@parkdavis2079]

if they had 45,000 signed up for the ocean why can't they sell the remaining of the 10,000 cars? Did they only sell 4500 cars because someone added a digit by accident to how many orders they had or did they really lose the contact information to 41,500 people?

[@steak5599]

There were a lot of cancel orders after interest rate hike. Tesla discounting their cars also didn't help either.

[@BHBeckenbauer]

I’d like to see them succeed. Nice designs and good company ethos. Starting a new car brand seems insanely hard

[@markplott4820]

Except, Fisker makes NOTHING , they have ZERO IP. its ALL MAGNA.

[@olegvihodets8680]

Ocean is really nice car .

[@jamesm654]

The tax credit is available with leasing.. As with EVERY EV. Leasing is the only way you should want to get an EV anyway. The tech is changing so fast, why would you want to BUY and EV anyway?? I've seem several Oceans' on the road. Great looking car. Hope they survive

[@LittleTut]

Yes, I just posted I love the way Fisker deigns their vehicles, especially the Ocean. Hmmm, leasing an EV seems like a good Idea with your point of view. 😉👍🏽

[@GET2222]

I’ve owned a MODEL X since 2016. Paid cash for it. In 8 years it’s never been serviced. It’s my wife’s daily driver. My kids won’t drive in my gas powered BMW X5M. Which just had a $3500 brake job at 47k that BMW called “normal wear and tear”. My Tesla MX won’t need a brake job for another 175,000 miles. This is why you would buy an EV.

[@potatorigs2155]

it’s never been serviced. i call bs @@GET2222

[@davidgenie-ci5zl]

God dam you for having the taxpayers subsidize your expensive shiny new car. these are a joke, a bad joke.

[@Johnny-adamser]

Making cars is more than making them cool. It's a production and operations challenge.

[@IrukaHime-zq5bh]

If its not in the US the title would be "Why Fisker cant compete with BYD" either way, even if its not as good its still far better than any combustion vehicle.

[@BasementTracks]

I do agree with your last sentence. EVs are far superior. However your first sentence is incorrect. For starters, Tesla Model Y is the best selling around the world, not just US, and Tesla sold more EVs worldwide than any other maker (no, BYD only outsold Tesla in Q4). The Fisker Ocean competes in price with the Model Y, not the BYDs. Tesla does not even make an EV in the majority of the BYD market, and the FIsker ain't in that category either. This is not me saying it, this is BYD themselves. By the way, BYD does not really make a profit on their EVs, so there's that. So title is correct.

[@ocampbell1954]

@@BasementTracks The majority of BYD sales are hybrid cars (hybrids are not EVs, they're gas cars), cheap cars with little to no profit at all. Once Tesla announces and releases a cheap Model 2 they'll eat into all of BYD sales.

[@Lapin241]

This guy will win that battle, big respect to him

[@Jackolivierbo]

Love the design. But i don’t believe it will ever compete with Tesla. It doesn’t have to. It’s a different, lower volume, approach. I sure hope they make it 🎉.

[@antoinkiely7972]

I also hope that Fisker can continue as a company. Henrik's car designs are great. The Ocean according to customer reviews is actually a very good car, and said to be the worlds most sustainable car. This seems to get a bit lost in some of the negative press. The rumoured possible Nissan deal might really help both Nissan and Fisker.

[@rs45888]

Beautiful car designs...no doubt.

[@Slaphappy1975]

The title should really be "Why Fisker Can't Compete".

[@davidbeppler3032]

Without Tesla in the headline the article would not get past editorial. No clicks, no revenue.

[@DeadAir21]

I applaud Fisker for trying to get affordable EVs into the market, however brands like Tesla, Rivian, and Lucid might of had the right idea by starting upmarket then work their way down. You need volume sales in order to be profitable when you’re in the affordable arena.

[@lifeinhd4053]

It worked for Tesla because of their timing-- they were essentially the only game in town (excluding compliance cars like the Leaf) so they owned the market and could dictate prices. The same strategy is not working nowadays for Lucid, because the $100k EV luxury sedan segment is heavily saturated. Rivian is still an open question. They owned the lifestyle EV truck and (functional) 3-row SUV markets when they first came out, but quickly lost exclusivity for both of those and now must get their R2 (lower-priced offering) out ASAP to survive. All that to say, what worked for an EV startup in the recent past almost certainly won't work for an EV startup today. There's a reason so few new car companies are successful in modern times.

[@DeadAir21]

@@lifeinhd4053 will it work for every company no but it makes it a lot easier. When you start upmarket you making the most profit while selling fewer units and you use those profits to move downward. But when you start at the lower end of the market you’re making less profit per vehicle so to make it worth it you must sell high volumes of units. Fisker made average EV but not a great one. And when your product is average and it’s the same price as the gold standard Tesla, why would you choose Fisker?

[@lifeinhd4053]

@@DeadAir21 I understand the point of the strategy. I'm saying that strategy WILL NOT WORK going forward due to today's market conditions. You are correct, an average product up against the gold standard at the same price is not competitive. And that's why the most likely option for Fisker is failure, and why there are unlikely to be any more successful automotive startups (unless they receive SERIOUS and continuous outside investment).

[@tipoomaster]

I hope they make it to the PEAR and survive after that, it's the most interesting vehicle for the cost. Forget spending even a neuron on the hypercar. First step is to get a real CFO though after these two late filings.

[@clownbaby8209]

Soon as I get a rebate. I'm buying.

[@AI-Investments]

Fisker will succeed eventually ❤

[@lordeben3452]

Let s go fiskerrrrrrr!!!!!!we believe in you ❤❤❤❤

[@Xeonerable]

Fisker's wife is both the CFO and COO roles in the company? I'd want to know what their compensation is because that's shady af.

[@PoringPoring951]

If the marriage goes awry, the company can easily be halted due to a conflict of interests or divorce. Emotional relationships in C-suites never lead to good outcomes.

[@bzdtemp]

Come on. It is not as rare as its made out. Lots of companies will have family members or married couples as founders, while it is not uncomplicated it also brings benefits as trust and loyalty.

[@patton3338]

@@bzdtemp Not companies of this size bro. There's a reason nepotism is frowned upon. Its all fun and games until a bad breakup costs investors millions of dollars. Bet it's cost them a heap of talent that's smart enough to stay outta dodge. 🤣

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@patton3338]

​@@silveriver9 So which do you think it is. Does Elon not believe in Tesla, or does he not know Toyota has been pouring billions into solid-state development and will outclass everyone in 2 years? Also, Elon legitimately plays Diablo 4. That game is so dumbed down and bad that even little kids mock it. 🤣

[@Phills69]

I hope they survive.

[@IsaacGbornor_gv]

The Pearl is beautiful, Unique Car

[@SStrunks]

As an investor I really hope they do well. Not just for me but to keep a healthy competitive market. The Ocean is an attractive car and hope it receives the updates and supports it needs to be successful.

[@HighDef69]

I really want Fisker to be successful. I also love the design of their cars. Wished to the heavens that they don’t get into bed with Legacy Auto. Fighting!!

[@MrDadyD]

I really hope they succeed. I love the design of their cars. Both the Pear and Alaska looks awesome.

[@googleads1060]

I would definitely get a Fisker instead of a Tesla

[@kuznacbendelejev6924]

lmao

[@Teknomanslade2]

dont get me wrong... 2 of the 3 cars are nice vehicle aesthetically but other than that its gona be a nightmare for servicing, software, and anything else that doesnt function properly on the car.

[@thomaskim3128]

You would regret it. Fisker is eye candy only but the technology integration is way behind Tesla. Tesla and Chinese EVs are proven.

[@mackisbrocklesnar]

lol

[@silveriver9]

Talk is cheap 😂

[@garykubiak]

Fisker took for granted how hard it is to make a profitable ev. Like Elon always says, Ford and Tesla are the only US automakers to not go bankrupt. Sad to see ev companies folding, but it seems to be inevitable.

[@patrickd8770]

Elon’s secretly obsessed with supply chains and most importantly manufacturing. His insight that “designing things is the easy part, making them is the hard part” is spot on. I’m sure they’re great cars but nothing about its story says dependability from a consumer perspective

[@skierpage]

It's not a secret, Elon Musk has bragged about how much he knows about vehicle manufacturing. His actual quote is "Prototypes are easy, production is hard", also "Production with positive cash flow is extremely hard." Fisker addressed the first part by a) "The Fisker Ocean SUV will use a modified version of a Magna-developed EV platform to power Fisker’s FM29 platform" then b) paying Magna to make its cars. But it struggles to achieve the positive cash flow part along with every other new wannabe EV maker (Aptera, Arrival, Canoo, Einride, ElectraMeccanica, Faraday Future, Mullen, Nikola, Phoenix Motors, Ree, Vinfast, Workhorse Group, XOS, etc.)

[@patrickd8770]

@@skierpage better said- it’s not a secret but people overlook this part about Elon.

[@silveriver9]

"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk

[@dlewis8405]

Elon also talks about economies of scale and getting through "the valley of death" to reach profitability. The video mentions that topic around the 11 minute mark. Car making is capital intensive and it sounds doubtful that Fisker will survive as an independent company. They will probably be acquired.

[@silveriver9]

@@dlewis8405 Fisker would better off looking for a Chinese buyer.

[@kent_calvin]

The designs are good though

[@TheRasta4ri]

December 2011, Fisker Automotive recalled the first 239 Karmas delivered to the U.S. due to a risk of battery fire caused by coolant leak. Of the 239 cars, less than fifty had been delivered to customers, the rest were in dealerships. In the report filed by Fisker Automotive with the NHTSA, the carmaker said some hose clamps were not properly positioned, which could allow a coolant leak and an electrical short could possibly occur if coolant enters the battery compartment, causing a thermal event within the battery, including a possible fire.[51] In May 2012 a Fisker Karma was involved in a home fire that also burnt two other cars in Fort Bend County, Texas. The chief fire investigator said the Karma was the origin of the fire that spread to the house, but the exact cause is still unknown

[@MrPushboot]

the cars look really awesome!

[@iamyers02]

I believe in Fisker!

[@user-bh5vj6fx4h]

nice looking car, good ideas, hope they improve the software and survive till the next model comes out

[@thebagnechannel3183]

I wish them success.

[@urcorrupted]

It's an amazing car! Do yourself a favor, go test-drive it!

[@chinaman190]

His cars are so beautiful and I would love to own one some day. I hope he succeeds and we can see Fisker cars being sold all around the world

[@erickpizano8517]

Fisker is awesome, i love it ❤

[@rhsxo]

I just saw a Karma going over the SF bay bridge last Friday. They still look pretty.

[@JP-xd6fm]

I would go for a Fisker over Tesla anytime!, All the cars this guy designed are beautiful

[@Gardenstateking]

It looks so good and has some really unique innovations. I hope it perseveres and gets a high-quality EV out to the masses.

[@1DerfulSniping]

theyre beautiful cars but buying one just seems risky. I hope they can build up a good reputation and stay in business

[@THE16THPHANTOM]

hope great great grand kids will appreciate the struggle from this guy for their luxurious life styles. assuming it doesn't go bankrupt by the end of the year like the guy said.

[@ChrisTennis]

Consolidation is needed, but I'm sure ego of those founders won't allow it

[@AlastairDodwell]

Good interview. Drove.an Ocean recently and have an order in the system. But will not purchase while the company is on shaky grounds. Who wants a car from a dead company? Now is Apple purchased them. That would be different.

[@BlackDeath12345]

hows the ride

[@joeblogs5314]

If Fisker wants to be successful it should get into designing ICE cars THEN it will be one of the best car companies !!!

[@jurgenjurgen4052]

Damn the Pear looks really nice, would be a shame, if they go broke before it properly launches 😮‍💨

[@markplott4820]

let the Pear be made by KANDI in China.........lol

[@sonyawilliams4989]

Some guy on FB marketplace was selling his Ocean and said it was trash and the software was horrible.

[@milosilic23]

So was the first Model S, but look at Tesla now.

[@GET2222]

Marques Brownly said it was the worst car he has ever driven. Not “EV” car! 😂

[@GET2222]

@@milosilic23the MODEL S won car of the year du-mass

[@sonyawilliams4989]

@@milosilic23 It was not like the Ocean. People are dumping them because they hate them. People loved the S.

[@obieWanmotivation]

@@GET2222Marques Nick picked the car. Most of his issues weren’t serious. And they informed him to wait until they released the new software update but he refused. That said I drive an EV (i4) so I appreciate the need for functionality first. Fisker needs to sort out the issues and improve his marketing, sales and service processes in order to survive.

[@user-vu4pd5ci5z]

ocean is quite unique unique moddel ,entire nw design

[@SNN40]

Informative video. Wrong title

[@najibnajjar9526]

They could make it sound more positive.

[@lgmisfit10]

He said tax credit available when leasing but there website only gives option to finance. Am I missing something?

[@youlikeitiloveit3747]

Sometimes leases aren’t available in all states.

[@ma.melinegarcia5639]

Great interview thank you for asking some hard questions..My concern is..If fisker has been around for a while. Why come out un -prepared again no one is going to buy a car where the brakes fail..Maybe Henrik could of ask Elon for some help..The cars look beautiful but who wants second hand car..Fisker cars are behind the time's in giving the WOW factor

[@Ambadas2011]

I will buy a pear, liked the ocean design too.

[@orange_turtle3412]

Even if he clearly isnt the most amazing businessman, you gotta appreciate his perseverance. His company flopped and, instead of giving up, he started again and built another company in the fiercely competitive world of car manufacturing. If fisker goes out of business again, I dont think it will be too long before we see a third car maker bearing his name.