Why I HATE Revolution Beauty - Alleged Racism, Stealing And Much More

[@JamesWelsh]

This article may answer some peoples questions about why the Instagram user said they’ll only be buying the Rock And Roll Beauty Jimi Hendrix collection, if it were black owned. And why they had an aversion to a company, owned by two white men, making money from Jimi Hendrix’s image: theleaflet.org/home-1/black-owned-businesses

[@baldeagle1171]

It's literally because they're racist. Not hard, if skin folk are all kin folk. You might be racist.

[@lorimoore5589]

Are you saying the person who won't buy the Jimi Hendrix palette is racist or the white guys making money off that palette are racist? Or both?

[@baldeagle1171]

@@lorimoore5589 if your only objection is the owners are white. You're a racist. If you're root objection is skin color. The article is a long winded apologetics for it. I buy product in spite of the color of the ceos skin color.

[@JenniferMo]

@@lorimoore5589 was wondering the same

[@InvisibleRen]

@@lorimoore5589 Neither. He’s linking an article that gives perspective on why someone would make the choice to support Black-owned business versus white-owned.

[@JamesWelsh]

I say this at the very end of the video so I’ll just pin it here. This is of course my own opinion going by what we know of the brand. Being able to pick skincare based on your own beliefs rather than affordability and accessibility is a privilege many don’t have. If Revolution Beauty is the best option for you for any reason, continue to use it. I know they make dupes of brands that aren’t available in certain parts of the world so that’s another reason to keep using if it works for you.

[@emilyblenn]

Allegedly in my opinion, James is the best skincare creator with the most sincere, honest, bs-free content. Allegedly. In my opinion.

[@arachne4070]

@@emilyblenn correct

[@alittleoddme1940]

No accessibility is a privilege but it's like when She Glam makeup line just became cruelty free I roll my eyes. I can choose other brands That aren't as terrible because I'm privileged Can also choose not to pay for revolution.

[@blackdog9071]

I agree with the sentiment but not necessarily the statement, I think there are plenty of companies that make products that are similar and an option could be found if the desire is there. I really love and appreciate the mention of availability and financial barriers because we need to keep that in mind when discussing ethics of who we buy from however I think that discussion is better placed for necessities like clothing. I think there is a privilege in both sides, it is a privilege to not care about a company, who they support and their beliefs and it is also a privilege to have the ability to walk away and choose something else. I really loved the way you handled this I don't want to sound inflammatory or attacking :) It's just an additional thought I had x

[@thicc_astley]

@@blackdog9071 that’s a good point! there’s privilege in being able to buy revolution not solely because it’s all you can afford, but also from not being one of the people or groups of people affected by their actions. there’s a very wobbly line between the privilege of being able to boycott and the privilege of being able to ignore what they’re doing

[@tammyalspaugh]

Revolution Beauty is the SHEIN of the beauty industry

[@Ash.Sean.Taylor]

@dee Apart from Shein have ripped off Jordana Ticia

[@GoblnQwn]

Omg I commented the same thing before I ever saw this. It's so true

[@CordeliaWagner]

SHEIN's business modell is stealing ideas.

[@livialynnlynn]

Yeah I think that upset shein so now they have sheglam to come get their crown back. 😂

[@BAt4BrAinZ]

Except Shein actually has SheGlam now which is exactly what you said. ReVoL 💄 meets Shein. It’s exactly as bad as you would except….Another fast fashion, IP collecting, cheap affiliations, alleged racism and actual in practice and branding bias, IP and artwork thieving , WASTEFUL af 🖕🏽 ♻️ practices & policies …. & on & on & on. Truly devastating. 💔 ✌🏽 + 💜

[@lauragough1578]

I remember when they launched their copies of The Ordinary's iconic serums and treatments I thought it was dishonest - there's absolutely no need for 'dupes' at The Ordinary's price points, they're just cashing in

[@jadeypeach]

They literally charged MORE than The Ordinary. That audacity! 🫠

[@msk-qp6fn]

Especially since their "dupes" of the ordinary products arent even lower in price than the ordinary's products

[@crankypantsmcduff]

The Ordinary has changed my face, well worth it and its really well priced.

[@alexandracehic3595]

@@jadeypeach Didn’t they copy Good Molecules also? Like the mixed TO and GM in one ripoff. I might be wrong tho.

[@nusaibahibraheem8183]

The Ordinary charge my country far more so am glad I can buy from revolution. Also may brands duped the ordinary, including Revox, inkey list etc.

[@0ctoPop]

The difference between a dupe and what Revolution does is that a dupe is copying the effect, and Revolution is copying the 𝒊𝒅𝒆𝒂. They're interested in the objects not the results. Like their copying Manny's highlighters wasn't about making a highlighter that gave the same effect on your skin, they wanted a highlighter that looked like you bought it from Lunar Beauty. The products aren't dupes, they're replicas. Like a fake Chanel bag with the name spelled Chanal so it's not technically illegal.

[@LilyMcdurmont]

As someone with almost no big brand selling in their country and with most brands having no international shipping. Revolution is our only option.

[@kagitsune]

"Fake Chanel bag" is SUCH a good analogy, omg.

[@solveigw]

Revolution Beauty is the "5 minute crafts" of makeup and skin care...

[@livialynnlynn]

😂 such a good comparison

[@fattychoccie]

@@livialynnlynn i was just going to reply to say the same thing!! Can't believe i havent thought of that before now 😂 Serious question though - why and how are they still popular? I just don't get it.

[@thicc_astley]

to me they’re like the Aldi of skincare. making products just close enough in appearance that people will see revolution as a direct cheap alternative, but also so they don’t get sued by the original brand lol

[@lja530]

@@thicc_astley Aldi products are usually really good quality at least here in Germany. That's not always the case with the products from Revolution, from what I hear.

[@thicc_astley]

@@lja530 yeah, when i compare the two i don’t mean in terms of quality! i mean because aldi often gets as close to imitating brands as possible in terms of their packaging and revolution does the same lol

[@aimeeduff8000]

I remember when they copied Manny’s highlighter packaging and they “removed” it from their site and agreed not to sell it anymore YET they left it on Ulta and other retailers sites!

[@x.Kristen.x]

I remember this too! It was a literal copy of his highlighter and he said it was custom soooo how did they get it? There’s some real shady stuff going on with them.

[@CherrrrBear]

Yes the moon prism ones! Same exact packaging

[@aimeeduff8000]

@@x.Kristen.x I feel like they have a department set up just to recreate other brands custom packaging! It’s so weird how they always copy things exactly to a T!

[@x.Kristen.x]

@@aimeeduff8000 They probably do! They probably look for new launches of different brands on social media and whatever does good they copy.

[@KittyCat260]

That's actually down to those other retailers to remove the product. This isn't a defence of Revolution, but in this case you have a bunch of retailers who have a certain amount of units of this product already in stock and they're not necessarily going to pull it just because the brand does. That's a loss for them. So the other retailers are to blame for continuing to sell that product and its basically just because they don't want to lose out as a result.

[@jojoodonnell365]

The last thing you said about if this is the one of the only brands that’s accessible or affordable for yourself- was the most inclusive and respectful thing I’ve had an influencer say! Love how realistic and down to earth you and the videos you create are ❤️

[@Celanna192]

The price point is sadly the biggest issue that keeps fast fashion in business. Most people can't afford to spend $50 - $100 per item for decent quality clothing. Now it's getting to the point where higher end fast fashion is outside of affordability for a lot of people(Target, H&M, etc.). As far as Revolution goes, I'm glad I haven't accidentally bought something to support them. Kind of sad that BH got bought by them since they had some cute, metallic eyeshadows.

[@Ren-wh6kw]

The dupe talk is so true. I loved when a dupe ( makeup-wise I guess since thats where I’m more knowledgeable ) is something to the extent of “look, this product is cheaper but you can get the same color payoff or colors!” But the dupe or product itself had a unique idea or design. They were different from eachother. There’s a difference between copy and dupe 👏🏼👏🏼

[@eccentricbooknerd]

I have never used Revolution and i will continue that trend. This makes me so upset.

[@badgalpandamanda]

Same. The got perfume but I’m good on that tho smh

[@CatMom7]

Same!!! They are such vultures 😒

[@nat-coffeebat]

the only time i ever used them was when i was like 13 and just starting makeup, and fell for their ripoff of the chocolate bar palette 😭😭 i felt so duped when i realized i had paid a lot for a bad ripoff, and the quality was horrific. never bought from them again.

[@albuszx]

Revolution doesn't sell in my country, but once I was in a UK-based web shop researching the price of The Ordinary products, and Revolution had a "dupe" of every single TO formula. It baffled me, because TO isn't an expensive brand at all! And the "dupes" were the same price as the originals! It all makes sense now, ty James

[@msk-qp6fn]

It's usually at the same or higher price points honestly

[@AnnafromHungarylvNW]

I used both but I actually prefer the Revolution ones. Unpopular opinion, but I find that their quality is better / suits my skin more.

[@Rain_Reign]

Thank 👏🏻 you 👏🏻 James! 👏🏻 There are so many of us out here trying to make sure our dollars don’t go to a*holes, and this video helps a lot! 💜

[@wolvie1618]

I try to avoid supporting bad businesses, so you can only imagine my horror to find out that I own several eyeshadow pallettes by them 😭😭 It's a real shame because I actually quite like the collab pallette they did with Coca-Cola, they have some really pretty shimmer shadows that I couldn't find elsewhere

[@disgruntledmoderate5331]

I am so used to both James and Robert referring to Loreal as Laurel in the twin videos that I was startled when James actually called it Loreal.

[@Emfredka]

This!

[@Nys1108]

I've always refused to buy from them because of the copying (plus their products are cheap and nasty) but I had no idea about the racism. That's infuriating. Hope this reaches a lot of people!

[@marge1112]

It wasn’t racist the black person only wanting black owned was racist 🤣

[@Fimpurities]

@@marge1112 ok Marge.

[@marge1112]

@@Fimpurities I am right , but you woke lot are so hypocritical

[@Fimpurities]

@@marge1112 lmao sure

[@marge1112]

@@Fimpurities it’s true , cry some more over that Saint George Floyd

[@PollyW326]

I was so angry on Manny’s behalf when I saw their rip off component! Also I just ordered Pink Honey to support her. I needed a brow product like that anyway so perfect timing. ❤

[@bethg9991]

I have used revolution products for years (mid teens to now), I have personally not had any issues with their products and their prices kept me coming back for more as when I had tried more expensive brands, I found their quality was actually worse or atleast it didn’t do so good for my skin anyway, and I don’t have the disposable wages to buy more expensive products. However I also wasn’t aware of the moral issues as I don’t really keep up with beauty brands online and stuff, but this video is definitely an eye opener and I will never buy from them again. I learn so much from James and Robert and I am forever changing my skin care and makeup techniques for the better.

[@Heretopaint]

It’s less obvious if they copy small Indy brands. The repercussions are also smaller if they get called out. We appreciate you bringing these issues to light for those unaware. Keep spreading the word! 💜

[@amber7ison]

I ordered a bunch of Makeup Revolution Simpsons Halloween stuff & I was definitely underwhelmed. I didn't know anything about the company- thank you for sharing this info!

[@zeealo]

Mate, me too! I got the collection because I love The Simpsons, but the products themselves are definitely pretty ordinary..

[@lunarlionlilith]

Thank you SO much for always being open and honest about how you truly feel about certain brands! I've seen way too many beauty influencers pretend that they like a product so they can get clout and free products! I LOVE your channel and I LOVE you!! 💜💜💜

[@beardmcweird5667]

as a person that worked for RB for a long time, literally everything this guy says is just points the media have picked up on to create a story out of almost nothing. just twisted bs to create drama, adam is a ledge.. chill ur beans

[@PC1989]

Thank you for calling them out! They are garbage, junk. I don't think I've ever bought a product from them, but now I make sure to go out of my way to avoid them and their sub-brands. Too bad for BH Cosmetics. :(

[@sydgallup338]

I’m so sad about BH, I love their highlighters and palettes.

[@yennefer440]

Unfortunately I have 😭. I usually buy their dupe for Glossier's cloud paint but I'll have to look somewhere else now.

[@nat-coffeebat]

@@yennefer440 if you're looking for dupes for that i can really recommend colourpop's cheek dew! it has a more dewy/glassy finish than cloud paint but i personally really like it, and it's very affordable. ^^

[@AnnafromHungarylvNW]

So how do you know it's junk if you never bought anything from them?

[@emmieladaisy]

Such a shame, I was going to order the olaplex dupes for Christmas presents from the haircare range as they are more affordable but I'm in doubt now so really lessens choice for ppl like me on a Normal working class wage. As you said at the end, it's difficult to make these decisions if you don't have the option but thank you for highlighting this xx

[@aff77141]

I say there's no shame in buying something so long as you know what's behind the scenes, some people can afford to put their money where their mouth is while others may prefer or have to go other routes to protest a companies actions

[@Sarah-tonin]

The problem with dupes when it comes to skincare and hair products is that the ingredients are often v different! Olaplex's major ingredient is still under a patent so Revolution's version likely just has similar packaging

[@emmieladaisy]

@@Sarah-tonin yes, I'm not sure whether to just get my sister no3 and take the quality over quantity 🤔

[@archeosr85]

Same here, they are the best and cheapest bond repair on the market, tried the inkey list's spray but it doesn't quite deliver, I hate it but until I can afford better I stick to it. Voting with your money is a great concept, when you actually have more than a shoestring budget

[@TheRealSherBear]

Sally’s makes olaplex dupes called Bond, I believe.

[@sageandbone]

The amount of collabs and products Revolution throw out every single week is shocking. Definitely fast fashion status of makeup. And their products are very average. I'd rather spend a little more on another brand. Also, I love the Pink Honey eyebrow pots. No one makes it like they do! Definitely worth the money

[@Maggie_mccann]

It took a lot for me to click this video bc I genuinely LOVE their eye shadow pallets. I honestly never have gotten this good quality for walmart price. But after reading the title, I sadly clicked the video and stopped supporting them. I will use up what I have, I hate waste and will stop buying. Also I ever since the whole beauty community debacle in 2020, I have stopped paying attention to drama with people and companies, so thank you for informing me.

[@eileenconway2966]

Juvia’s place has amazing pallets and they’re really reasonably priced. They’re a bit more than the revolution palettes, but the quality is eons better.

[@allykath2801]

@@eileenconway2966 agree!! Much better brand to support

[@theroyalbugness]

​@Eileen Conway unfortunately the owner of juvia's place said some racist slur to an Asian person online? I can't remember the exact platform, if it was a live feed or a comment. I don't support juvia's place after finding that out sadly ☹️

[@chickensalad3535]

​@@eileenconway2966The owner is very unethical

[@JaimeLeighArt]

I loved how you wrapped this video up! There are so many (me included from time to time) who can only base purchases on what is available and affordable at the time - or who already purchased it and can’t afford to waste the product now. Thank goodness there are starting to be way more affordable good products so people don’t feel like they have to compromise their values just to be able to buy what seems like fun or nice products!

[@vicl5891]

Thank you for highlighting Pink Honey. I never knew Revolution Beauty is the makeup equivalent of fast fashion. I decided to check out Pink Honey. I have to say, the honey glue is one the best brow products I’ve tried!

[@RichLux713]

I think I had to disagree with you when you said revolution beauty we don’t know who they are. I think that we know exactly who they are. They’re a brand that is fast fashion copies whatever is in at that moment whether it’s big box, movies, or small indie brands they’re going to copy it at a lesser price that is who they are. They have shown us that’s who they are revolution. Beauty is like the cockroach of the beauty community.

[@inkeri2741]

Honestly I’m sad that they’re so problematic bc they have amazing products for cheap prices. Their concealer is only one that has ever worked for my under eyes

[@terimorris6394]

In my case the concealer is the first and last product i bought from them, I thought it was horrible dry and cakey looked like plaster. Also the shades are ridiculous they don’t make sense.

[@yumi_christina_masaki]

Thank you so much James. I used to love their chocolate themed palettes and highlighters but recently I’ve been underwhelmed by them more and more… I really started having doubts at the brand ever since they started copying literally every Huda Beauty product (even the 3 nudes 9-pan palettes!! And Mercury Retrograde!!! So shameless and obvious) and even the Ordinary skincare. I wish they’d come out with fun products like the mermaid highlighter and the fruit-themed blushes again though.

[@memnailss]

Speak on it! After learning one bad thing after another about Revolution, I made the switch to e.l.f and haven't looked back. Really appreciate you using your platform to shed light on a brand that most of the industry keep making excuses for.

[@mainly_mal]

E.l.f. Is so bomb i can’t even

[@nicolemontalvo4560]

I just tried their Holy Hydration Makeup Cleansing Balm & I absolutely love it! I'm trying to be more mindful of spending to save money where I can & after using the Clean It Zero balm for a long time I honestly like the e.l.f one better!

[@xoxorosequartz]

elf is amazing

[@lolablake9196]

Yes e.l.f is amazing just not globally available.

[@verzrc2772]

When Revolution launched their first hit product was a dupe for the too faced chocolate bar palette, so it makes sense they've gotten worse, it's still a shock though!

[@brookenchambers]

This content is so needed. I don’t research every brand I buy because I have little time to do so. I realized during this video how important it is to see how our money as consumers is being used and what to do if it doesn’t align with my values.

[@katfayegarrett3872]

I had no idea about Revolutions nasty ways! Only thing I ever purchased is an eyeshadow palette, not for the colors or the brand. It's packaging is a colorful weed plant theme that is just too cool. The shadows are each embossed with a little weed plant. It's truly awesome. And, thanks for putting in that bit at the end about not shaming ppl if they do purchase. Thx❤️🖤

[@AdeselnaDavies]

I love the Soph's collabs! They are the best eyeshadows I have used and I have an ABH palette that underperforms next to Soph's pallets. The TammiX palette also is amazing, I haven't bought anything from there for ages because I love these products and they haven't released anything similar ever since :/

[@katzolitamason6729]

Yes they are!!

[@EnchantingWings1]

On Sunday, they have released. A video about marshmallow sponges they're releasing. Coco Cosmetics by Chloe have put out a statement about Revolution's blatant copy and many of her supporters have left comments on the video, alerting Chloe about Revolution copying her. It's so, so sad.

[@jen7916]

I feel bad for the creators that have done makeup collabs with revolution….hopefully consumers won’t associate them with the shady shit Revolution does

[@GuiltyBears]

I had this same thing on the mind. Luckily it seems like the skincare/beauty community is quite fair about these sorts of things. If they know the content creator (and lets be honest there are so many colabs) it seems like people are surprisingly fair.

[@NoMnOmJeSs16]

@Roxxsaurus springs to mind - hope she reconsiders her association with them!

[@Roxxjehh]

@@NoMnOmJeSs16 and sophdoeslife

[@jen7916]

@@NoMnOmJeSs16 yes and Sophdoeslife as well. She’s done a couple or more collabs with them

[@Lisa-mw6te]

I bought the two pallets by my favorite content creator, Emily Noell. They were quite good.

[@ktd2002uk]

Finally someone with a large platform shining light on what us OG Revoholics have known for years. This company is awful and owners have no morals.

[@jodilynn9514]

Poor baby! Ugh my heart hurts for her! You can SEE how devastated she is. I live in the USA and have NO brows but I will buy HER honey glue! 🥰 If I’m buying a product from L’Oréal, idc who’s making it but if I’m buying from a small business, than yes i do, hence the reason I’d buy from Olivia before revolution

[@jessielallier9483]

I do remember the Manny MUA thing, he made a video about it, I felt disappointed for him because he had made this super cool compact design and Revolution didn't even try to pretend theirs was any different.

[@kisikisikisi]

A really good video, once again. When I started watching youtube back in the michelle phan days, a dupe was something that performed similarly to some iconic product without necessarily having even been created for that purpose. Trends will always exist and brands will always try to create their own version of the thing that is popular, amd that is fine. What drives me insane is blatant copying. Whether it's Revolution or Alter Ego, I just don't respect a brand that rips off other people's designs and concepts. Not exactly surprised that a brand that doesn't respect other people's creations is problematic in other ways, too. It's a question of morals and Revolution is lacking it.

[@Laura-tp2jl]

I would like to add, they ripped off another small business (us based) called Youthforia. Specifically their color changing blush oil, which was the first of its kind.

[@LakeGael]

Second comment, but I really, REALLY admire people who have platforms who acknowledge that while fast fashion and other equivalent industries are awful, it's also a privileged experience to be able to choose not to buy from those companies. A lot of KZbinrs I follow for historical fashion harp and HARP on this subject and especially on shein, and then fail to recognize that they're privileged to be able to choose to not spend money on those cheaper products. It's classist and annoying that so few people who have platforms actually mention that.

[@phishy.x]

They're also ripping off customers. Their customer service is an absolute joke. So many people can't get ahold of anyone. They take your money and ignore you. I wish I saw this video weeks ago.

[@sarahmcb767]

When they first launched they err affordable, interesting and modern compared to the rest of drug store products. Now they remind me last minute Christmas gifts, the ones you used to get in BHS back in the day. They’re still affordable but not. Even worth the low price point

[@AKbaby89]

To anyone saying that telling someone to go back to their country isn't racist, there's literally a term for this specific type of insult/person, it's called xenophobia, and it's a specific type of racism. Please educate yourselves before telling someone to go back to their country, or go to Africa if you want to support the Black community.

[@sylvia_golightly]

I agree.. that was definitely a stupid thing to say but I honestly don't understand the original comment. Why comment if this isn't this, I'm not buying it?.. And why is that making some kind of statement? Im not trying to be combative I just really don't get it.

[@AKbaby89]

@@sylvia_golightly I didn't make the original comment, I can't tell you what they meant?

[@LauralHill77]

@@sylvia_golightly short answer is that a lot of people think it's pretty unfair for white people to benefit from the images of black people, especially when black owned businesses struggle with unfair lending practices etc. James pinned a link to alonger one up top tho.

[@Slap_Pappy]

I didn’t know they bought BH !! Nooo they were one of my favorite brands for cheap eyeshadow palettes lol. The weekend festival palette was my go to for YEARS

[@kcototheyoyoyo]

Same. I used to love their lipsticks but I guess it’s all the same

[@Lilo-A]

I’ve always thought Revolution Beauty was a company based on making dupes.

[@themischief420]

same tbh

[@terireyes1127]

I ordered duplicates of their skin care and when I opened it a couple months later, it was rancid. I had to throw out several bottles.

[@nicky2011]

Thank you James so much for this video. I've bought one palette in my life from them and it was s***! After that I never paid much attention to the brand and every time I would see it in ulta I didn't even give it a second glance. But after seeing your video about them it makes me so angry that they have to go after small indie brands that I totally support and always will. And mostly what really angered me is the racism that does not stand well with me at all and never ever will. As someone mixed with multiple nationalities as well as my children that just makes me sick to my stomach and it hurts my feelings not just for me but others as well. And the CEO really sucks. Eventually that company will go to s*** and hopefully will close it's doors for good with their dirty hands. Again thank you for this video💙💙

[@claudiaguadalupeguadapuff]

American living in Japan, and I love Pink Honey! I stumbled upon them through a KZbin video, and I’ve been hooked.

[@shylavender]

I haven’t bought from them in over 2 years. I was so disgusted by so many things that I’d heard and seen (the racism, the copying…), and the fact that - like you said - they just pump out the same old sh*t, the exact same boring old palettes with the same old boring colour stories, just with different artwork slapped on the packaging. Yet people still lap it up?! 🤨 It’s literally the exact same as every other palette release they do lol there’s NOTHING NEW!?

[@bethlovesthings]

Wow thank you so much for this video, I rarely buy beauty products (but when I do, I buy like ten things at once). Revolution are always available at my local chemist and they have had some cute collabs with some franchises that do appeal to me. I had literally been looking at some of their stuff early last week. I usually do the research before I click the "buy" button and not when browsing so you have honestly saved me research time as well. 💖

[@BarbaraT.]

I feel so sorry for the Pink Honey owner. She was genuinely distressed, and understandably so. Down with Revolution Beauty!

[@SuperDrLisa]

I hope she patented her product!

[@DumiNihi]

Revolution used to be my go to but I've recently been discovering some affordable indie brands that offer the same stuff. The only thing still keeping me is their settings sprays

[@bethg9991]

I still use their setting spray too

[@thenerrdpit7441]

and that's why you're the only skinfluencer i follow. bc even when you are doing an ad, i know you truly care about what/who you promote. much love..

[@streamologistrachel8783]

Ok so I needed this because I just kept hearing that people hated them and couldn’t ascertain why. Thanks for lifting the lid good sir!

[@marianne6373]

Thank your for this video! I recently bought something from them for the first time in probably ten years, and a few days later I found out about the racism. Ugh. But almost no one is talking about it!

[@ksmiles27]

I totally agree about the dupes. They did a recent collab with Sali Hughes and according to her it was made with lots of input from her creatively, however the design is a total copy of the herbivore skincare range which is completely unfair. Either she just tagged her name onto their products without really paying attention, or she's as unoriginal as they are. It really bugs me when people do stuff like that.

[@starfire4030]

Revolution downfall, I used to pray for times like this

[@CordeliaWagner]

To which of the 15.000 known gods?

[@KittyCat260]

I truly hate Revolution but unfortunately I'm one of those people who has no choice but to buy certain items from them. They're the only affordable brand that I can get super pale pink undertone foundation and concealer from, which thankfully last a decent amount of time so I don't have to repurchase too often. I won't buy any of their other products at all but until someone brings out a just as cheap, just as colour matched foundation for me, I'm stuck with them.

[@JamesWelsh]

If it’s accessible to you and it’s the only place you can get the product that suits you then keep buying it! The CEO has officially stepped down now so I’m hoping there may be a lot of changes!

[@KittyCat260]

@@JamesWelsh I do hope that will make a difference but I'm not sure if they'll really change their practices as a result... It might just be a case of changing the face for the sake of changing the reputation. Hopefully not and they'll make some effort in future to be a brand with more to offer than they do now.

[@blackdog9071]

There's such a privilege in not having to care or having the choice to not care about brands and what they support - so many companies fund homophobic or transphobic organisations. Obviously you'll care about racism if you face it everyday, and people should care. It is a privilege to not. ❤️

[@Loopykittystar]

I just don't understand how they can reel off loads of collabs in such a short period of time!!

[@veronicaivanova]

I have never heard of Pink Honey, although I live in the UK, but I assume it's because I don't use this type of lash product. It's heartbreaking to see how a big brand steals from small brands who have put their heart and savings to create a business. I hope they have trademarked it or relied on another IP right to prevent this copy paste of their products or at least to be able to defend their work in court.

[@hellEna1]

So glad to see that social media power and voices like yours are helping reveal scams like them.

[@LadyGoddessSephiroth]

This entire video all I could think was, "They're exactly like Forever 21."

[@LauralHill77]

Claire's

[@NortherlyFool]

Last time I ordered from Revolution Beauty was the Nightmare before Christmas collection (2 years ago maybe). The eyeshadow pallets was MOULDY!! It was disgusting and I never bought from them again and now I never will.

[@AnnafromHungarylvNW]

Here is my unpopular opinion: the fact that they can sell copies for so cheap shows how overpriced the other brands are. I'm clearly not talking about the indie brands and the racist CEO is something else, but if copying others is unethical, so is working with such high profit margins. It is the ultimate disrespect for your customers, because it is insulting their intelligence. I don't agree with copying artistic work (like a package design or a campaign), but I actually believe that copying formula's is a good thing. Scientific achievements should be available for everyone, and I don't trust any chemist/lab tech/engineer that disagrees with this.

[@Replicaate]

Pity, they just popped up in my drugstore here and I really liked the look of their 9-colour shadow palettes (never bought tho, I'm a bit overloaded at the moment). Guess I'll stick w my Colourpop addiction for now when it comes to sparkly crap to smear on my face.

[@donnaroberts281]

Colourpop is better quality anyway.

[@sallyfrench007]

If it's any consolation the formulas of their eyeshadows are wildly variable, to put it kindly. I had a couple of palettes and some of the colours were genuinely very well pigmented, not terrible fallout, but some were very gritty and bland. Utterly pot luck which!

[@Ashley-mq2vd]

Thank you for bringing this to our attention! I'd never want to support a brand like this and might not have found out. ❤️

[@joannethomas2655]

They repackage the same products for their collabs too. The palettes from the GOT collection were all ready available on the website but they just added the GOT theming and made it more expensive

[@LaurasWorld13]

I decided to stop buying Revolution products months ago - thank you for making this video.

[@earthlinglucy4847]

I have been considering refraining buying from Rev Beauty for a while, but now I'm convinced. The comparison between Rev and Shein was the nail in the coffin for me! I won't ever buy from Shein so why would I buy from Rev?? Nah screw that.

[@MekuChanAnime]

When you talk about dupes, you have to consider that those indie brand will never be sold on countries outside of north America, so people from latin America or Europe don't really have much choice but to buy their dupes and, hard as it sounds, are /really/ affordable and good copies.

[@espeon871]

Unfortunately, i hope there's a platform who stocks these brands like a sephora for indie brands

[@elliegraace]

Agree with a lot of this (racism and genuine property right infringements can’t be tolerated) but their business model in itself, ie. offering a wider range of lower quality products which are subsequently more accessible and affordable for many people (rather than specialising in a few) isn’t something that is objectively wrong or immoral xx

[@Tangobutton]

I just tossed my Emily Wants palette from Revolution. Was so tired of fighting with it only to make the same muddy looks time and time again. I hope Emily Noel can pair up with a decent company sometime, like Colourpop.

[@lolabloo]

I have a Revolution palette that I want to get rid of so bad but I already bought it and don't want to be wasteful... but I also don't want to use it anymore 😭

[@TayshaBruno]

I was literally just doing the dishes while watching this video and felt the urge to do my skincare because I always do my routines with James on the background. His content proves that perfection does exists. ✨💜

[@junoxmusic]

damn, i didn't know it was THIS bad. It's such a shame that i can't find a different foundation and concealer shade that matches my skin as well as theirs do :/ i think i rly need to start searching again 😪 but budget is also a factor

[@tealleavitt182]

Same here. I finally found a decent full coverage foundation and concealer that match me pretty well for a decent price, and I refuse to go back to Maybelline. I don’t even know where I would start to search

[@nics9655]

Try Milani 2in1, most big boots stores stock this

[@claireemilycook]

ily James we love beauty with ethics

[@manifestationsofasort]

Yesss

[@patriciabonifaz4736]

I am going to London next week and I was going to buy some Revolution skin care...so this video was just in time!! Thanks James!!!

[@misha9893]

I liked them, but after this video I will try to find another brand that I will spend my money on. I had no idea they are so problematic (yeah I knew about the copying other brand but not that it was that much and that bad), the were one of my first brand that I used as a teenager and that maybe why I liked them but now I started discovering better (sometimes more expensive but if it's worth it I don't care) brands, and I will stop buying revolution and their brands, thanks for ur video James ❤️ (sorry for mistakes, English isn't my first language)

[@annihilxte]

I’m glad you made this. I knew about the copying and it was weird to me though I didn’t realize they were doing it to people like Manny. That pisses me off! I have three of their palettes and they’re ok, the quality isn’t all there, that’s for sure. Soph’s is my favorite and I originally got it to support her. I have a baked bronzer that I love but now that I know about this I will not be repurchasing or buying any more from them! Why are all these brands so stupid and racist? There’s plenty of affordable brands that are better than Revolution so yeah, bye Revolution! Nice knowing you I guess.

[@victorshopov4913]

Also some of y'all are missing the point completely of the lady saying that she won't buy the collection unless it's from a black-owned brand. The legacy of this legendary artist is being reduced to a fast fashion-esque makeup palette (what does Jimi have to do with it in the first place?), made by a white-owned brand that has an obviously racist CEO. Jimi is such an iconic pioneer of black music, and you do not have to be black to recognize that this is just insulting to his image.

[@jojomarch]

Absolutely agree

[@KangaRuby]

I have never purchased from Revolution and I never will. The ONLY positive take I can put on this awful IP theft that goes on is some people will seek out the original and support them instead of the copy. There's a clothing brand I love, Monika The Label, who had one of her dresses ripped off by Shein if I remember right. I liked the dress so much that I went to her website and bought it from her. If brands are going to rip people off, the least I can do is support the indie brand they're copying.

[@Deannanune]

The Conceal & Define Concealer had its moment in 2016-2017? But, that's the only product I think that ever really took off for them lol.

[@nicolamoir8839]

The Elf camo concealers are so much better, similarly priced and a whole lot less problematic. 😊

[@katzolitamason6729]

And I think the conceal and Define foundation is even better! I’ve moved over to the Elf camo concealer now too!

[@witchyone1052]

These types of videos are why I really love both welsh twins, because you are ethical and moral and informative about the things I don’t have time to research!

[@missstargazer9174]

Colour pop do pump out too many products but at least the colour pop ones have quality, I’ve tried a lot of revolution products and I’ve been disappointed in every one of them

[@watchcloudspassmeby]

10:36 it’s crazy because Revolution’s packaging looks significantly worse and cheaper. You can tell the little brand actually cares and has passion. I feel awful for her!

[@ailierobertson4543]

I loved Revolution when they first came out, challenging the big guys - now they ARE the big guys and are taking advantage of the brilliant indie creators who just don't have the resources that they do to stand up for themselves. It's so disappointing. I'll never buy another Revolution product.

[@raigenhuss7030]

I just purchased the Pink Honey brow wax to support this wonderful lady! I can’t believe they did that to her. Shipping from UK was expensive but worth it!

[@simlover00]

I get hating a brand for racism etc. But why do ppl feel the need to say that if it isn't black owned, they won't use it? Unless it's a very specific product, which makeup like that isn't, then it shouldn't matter

[@fattychoccie]

Aside from the controversies, they're not even GOOD at what people "rave about" from them. The eyeshadow palettes are literally the same shades thrown together with no colour story whatsoever (just look at any of the disney princess palettes). Their photos on their website are trash quality as well - poor lighting and colour not reflective of real life shades. I could go on and on and on.....

[@Mingkittish]

I’ve stop buying from them two years ago when they were becoming too fast fashion but with makeup for me.

[@katzolitamason6729]

I don’t want to see them go down- I use some staples by Revolution and I want to continue with these great products for the rest of my life - More recently I can’t keep up with the launches and they aren’t as good as the old ones. Their best products they should keep and focus on more are as follows::. Sophs eyeshadow palettes and highlighter palettes. Ultra Contour palette in powder format in black palette. Hot and spicy blusher palette. Conceal and define full coverage foundation. Cut crease canvas concealer. Skincare= Magic Cream. I don’t believe in cancel culture and I would like to see them learn, rebrand, and put out less new products so we can all keep up! I have thoroughly enjoyed some of their products and found them to be of high quality. However they are lost in a wash of new releases that are often sub par. I do love Revolutions best though! I wish them well and I thank them for giving me some cheap staples that I go back to time and time again. They do need to rebrand to survive though. The world is changing!

[@getem7640]

Never used revolution beauty and never will. They are more affordable but their quality sucks. You can find better quality products for affordable prices elsewhere.

[@MishezzieMay]

I get it, but honestly, I doubt any of the owners of any successful cosmetic brand are legit, ethical or likeable. CEO's don't have a reputation of being the "good guys". . . . .

[@ElenKarin]

Being in the beauty business, and with such a huge amount of customers/consumers in several countries, it really does take a special kind of entitlement to like those types of comments on a business account. But I do agree; I’m glad he’s dumb enough to do it😌

[@AngryCandy89]

What I really liked about Revolution is that they used to collab with small influencers. I felt like the quality was better in those collabs and I often liked the influencer behind It (like Tammi). However, I grew a bit tired of their constant uninspired Launches. On top of that, a former employee exposed them for racism in the workplace and I decided to not support them anymore

[@bethg9991]

Their Coca Cola collab was the singular worst thing I’ve seen in my life. No thought went into it at all

[@sabzxy]

As a broke person who is currently 8 minutes into the video, their BHA dupe of paulas choice is amazing, honestly I think this is where these companies like beauty bay, revolution and beauty pie thrive. They make exact copies but more affordable because it shouldn't cost that much for a consumer, and lets face it the price tag on brands are just getting more and more out of hand. However, I was not aware about this reputation, glad you brought it to light. I am disappointed, but unfortunately, I'll probably still continue to buy their dupes simply because it is affordable. If anyone has any recommendations for alternatives, please let me know 🙏🏼😔

[@LauralHill77]

Peach Slices

[@lisalep]

Me too. I've never owned a Huda beauty, Jeffree Star or all the other high end make up products. The best pallets I own are revolution actually the only pallets I own are revolution lol. This is disappointing but it's all I can afford. Buying a Huda beauty eyeshadow palette would be a week's worth of gas and electric in my house x

[@sunscreenhoarder6558]

@@LauralHill77 not accessible in the UK. It’s extremely expensive to ship their stuff over.

[@sabzxy]

@@lisalep Yea literally. I do like the beauty bay eye shadow palettes though, they're affordable and really pigmented, I personally prefer them to revolution.

[@lisalep]

@@sabzxy yeah I've been looking at beauty bay quite a lot recently there stuff is pretty reasonable. I also like the look of there skincare. I shop a lot on Vinted don't know if you've heard of it, and a lot of beauty bay stuff is sold on there very cheap aswell x

[@sunilgangarh7448]

I’m so glad you’re talking about this because this is so so so wrong. I genuinely will not touch any of their brand’s products anymore because this is outrageous. also lol the irony that they’re called Revolution but there’s absolutely nothing revolutionary about them

[@Booknerd2201]

I think they only out a lot of effort into the influencer collabs as in fairness the soph collection is really nice and the palette is gorgeous including the shimmers. I bought the friends, Harley Quinn and Simpson’s Halloween stuff as it’s part of my collection of those items but they are a bit underwhelming tbh