Why Netflix Is Betting Big on Latin America | The Circuit

[@emilychangtv]

This was such an epic adventure! I’m so grateful to the people we met from Colombia to Mexico, and in awe of the talent on the set of 100 Years of Solitude. Are you excited to watch the real thing? I’d love to hear your thoughts on Netflix’s strategy to win Latin America.

[@petepotr4078]

Netflix is being smart and bold!

[@suvivares]

Great great job!!

[@aaronlazaro7226]

One Hundred Years of Solitude is one of my favourite novels and I look forward to watching the TV adaptation which Netflix had clearly done an excellent job in making as faithful as possible to the original source material.

[@alexgranados8719]

As a half Mexican half Colombian I can tell you thanks for sharing this amazing story.

[@TobinOsusky]

Pura vida!

[@JAndrade389]

Finally a Colombian story that has nothing to do with the Narcos BS that does not represent the majority of Colombians and causes so much harm to our country’s reputation and image

[@josephj1973]

To be fair, many people will always associate Columbia with narcos, drugs, and violence. Sorry that's just the way it is.

[@agme8045]

I mean, it is a big part of Colombia. Just like it’s also a big part of Mexico. Or how mafia was (and still kinda) is a big part of Italy. Just because you don’t like foreigners having that image of Colombia, it doesn’t mean it’s fake or any less real.

[@JAndrade389]

⁠​⁠@@agme8045did I say it was not a big part of Colombia? Did I say it was fake? It has nothing to do with me liking it or not, I think most people get my point but let me explain to you…Of course it is a big part of our history….what I’m trying to say is there is thousands of stories that are also part of our culture and history such as this one, at one time “One Hundred Years of Solitude” was the book that sold the most copies ever after the Bible, but foreign media always focuses on feeding the world ONE single story about Colombia, that of drugs and violence over and over as if there is nothing else to tell there and that does that not represent most Colombians, I find it great that other stories that do not glorify criminals and genocidal maniacs that caused so much harm to our society and people are finally being told

[@ericktellez7632]

@@agme8045The problem is that you are ignoring why it happened, it involves the United States in the entire region they are the biggest consumers and the ones funding them in the 80s during the cold war but no one mentions that, the US doesn’t get smeared despite the CIA using Colombia to fight communism and then using Mexico to do the same, those weapons came directly from America and they dont get represented constantly in the media the same way Colombia does.

[@DueceSpice]

@@agme8045NOPE DRUGS ARE A BIG PART OF AMERICA CULTURE..

[@malaudisa]

Great story, music, visuals, and interesting interviews. We have spent extended time visiting Mexico, Colombia, Chile, Argentina, and I'm so glad S.A. gets to be highlighted in a positive way because there is so much richness and warmth in their history, art, architecture, and tradition.

[@kikispalermo]

Mexico is NOT SA

[@taopanda98]

More stories about Latinoamerica and not about drugs and cartel war is CRUCIAL! We are tired of these horrible stereotypes when there is so much to offer!

[@naydeepolanco1603]

COLOMBIAAA! The most beautiful country I've ever visited, not just the land and climate but the people are truly amazing.

[@Atlasdearles_8888]

I was considering quit Netflix, but now I will wait to watch all those productions. As a Colombian, I have to recognize that they are making a huge effort.

[@Malik-Ibi]

Same here

[@dosgringoscroata]

As an expat living in Colombia, and having lived in certain rural zones in the "Eastern Plains", there is a huge possibility of stories to be told that isn't Narcos vs DEA. Hopefully this initiates a new wave that focuses on the rich and fascinating culture this country has.

[@DiegoBoss_]

You mean immigrant.

[@surfhappens202]

@@DiegoBoss_ True

[@dosgringoscroata]

Whatever term you prefer :D

[@obando83]

Thank you Emily and Bloomberg, this will make us Colombians very proud.

[@ramlozz8368]

Another factor they missed to mention is that the Hispanic/ latino, community in the United States keeps growing, is already at 40% in California

[@ericktellez7632]

It used to be 100% not too long ago wonder what happened 🗿

[@gibememoni]

@@ericktellez7632 no it wasnt. Hispanics are mestizo meaning spanish european and indigenous mixed together

[@Becky_Cal]

I agree. American-born Latinos have been a huge influence and market for this new content and through the export of Latino-based music, food, culture which has been exported via the U.S. first and foremost and opened the door to the many Latin American countries like Mexico, Cuba, Colombia, Brazil, etc.

[@Hir655]

50 million Netflix subscribers in Latin America plus 50 million in the US are 100 of the 250 million

[@Hir655]

​@@gibememoniThey were also mestizos who had everything taken from them by Hispanics, they are also white, black and indigenous.

[@MilipTichaelPhomas]

I love how this lady is never on the same wavelength with the people around her, or even with her own words

[@sgroque9325]

La ventaja que tiene Netflix en nuestra región es que somos países muy parecidos y a pesar de nuestras pequeñas riñas especialmente en redes sociales, nos apoyamos los unos a los otros. El contenido mexicano gusta a un peruano, el colombiano a un panameño, y así con todos. Siempre teniendo en cuenta gustos específicos. Por ejemplo a mí series de el narc0 no me gustan (no me gusta esa temática), pero el resto de series de mi región me gustan mucho.

[@Hir655]

La verdad es que solo nos hacé ver iguales y no hacen las marcas...por ejemplo XD 100 años de soledad es algo que transcurre en él Caribe por los montes de. Maria no en los andes

[@ROCKNROLL947]

Falso, el contenido mexicano es terrible

[@sgroque9325]

@@Hir655 Al momento que usaste eso "XD", dejé de leer tu comentario. Gracias.

[@Hir655]

@@sgroque9325 gracias al momento en que dijiste que somos iguales deje de leer es claro el mal mensaje de producto que quiere Hollywood

[@Hir655]

@@sgroque9325 pero tengo razón 100 años de soledad no es algo que transcurre en los andes si no en el caribe las únicas montañas que tienen pueblos como los que describe Gabo se encuentran en los Montes de María, departamento de bolivar ejemplo de eso los municipio de el Carmen de bolivar,San Jacinto y san Juan de Nepomuceno...se de lo que hablo así sea que este "mamando gallo"

[@bigbabygoose]

You guys are killing it lately! This video is so beautiful, informative, and full of heart. And without any of the sensationalization of usual social media pieces. So refreshing!

[@superipodmanvik]

If Netflix really wants more views, do Central America 🇬🇹🇭🇳🇧🇿🇨🇷🇳🇮🇵🇦🇸🇻. It's always México or Colombia....

[@Hir655]

Solo Colombia tiene 52 millones de habitantes más población que centro america entera sin México.

[@superipodmanvik]

​@@Hir655 You need to do more your homework my latino brother... As of November 2, 2024, the population of Central America is 184,001,919, and Mexico 🇲🇽 is North America

[@superipodmanvik]

​​@@Hir655and again it's not about how big the country is or how popular in the media talks about the country... it's all about the (story) itself what makes the show/movie great that's why we need something new and different

[@Hir655]

@@superipodmanvik Central America only has 50 million people without Mexico, and I didn't add Mexico because it is divided between arid America and Mesoamerica, I give it its own region.

[@Hir655]

@@superipodmanvik Colombia has 8.5 million subscribers on Netflix, it is believed that by the end of the year there will be about 10 million, together with the Colombians in the US, there would be about 12 million in total, it is an audience that needs to be satisfied...Also, 100 years of solitude is thinking about Colombia, there is no other country in which Gabo wrote, he only wrote about Colombia

[@someyoutuber99]

Storytelling in this is incredible. The map visuals, interviews, macro economic insights, etc.

[@TobinOsusky]

Ready to be cast for projects in Costa Rica!! Please Netflix casting, lets work together

[@jairunet]

Excellent idea, I agree with the locals here, Latin America has so much talent, they just need to be guided the correct way, they are humble and hard workers when the motivation is there. I can't wait for the next round of specials, football, baseball, women's beauty, nature, farming, and more and more, everybody wins, keep it up Netflix, I may join in some way or another in the short future.

[@jamescifuentes8403]

Thank you Netflix. Great journalism! And Colombia!!!

[@MrSantiagotri]

I’m glad they’re finally showing the magic of this wonderful country, and not that bs from Narcos

[@03Gusty]

The success of Netflix is ​​that most of its content can be seen in multiple languages, thus breaking the language barrier.

[@MsCatwoman13]

Amazing work you're doing @emilychangtv! So proud of you. Colombia and Mexico run deep through our families veins. Can't wait to see how Gabriel García Márquez novel comes to life.

[@xiomaramatarritavasquez5020]

I'm impressed, I already want the series start

[@HKim0072]

The sneaky underreported Netflix strategy is overwhelming "youngish" directors will large sums of money to do their magnum opus. Film budgets are way smaller in other countries. Netflix will plunk down 2-3x a healthy film budget and let these directors do a long series. The Squid Game guy got $15-20M to do his series. Dude had been thinking about that series for 10 years. And, the average film budget in Korea is

[@liothomasart]

Goddamn the color grading in this episode is so good! Lord Emily! Where am I?

Because 100 años de soledad is awesome!

[@ignaciopazgarcia5370]

Bloomberg Originals are stepping up. Fantastic work!!!

[@ricajubilado]

As a brazilian Netflix consumer I enjoy it, Netflix made in few years more for the brazilian cinema and culture (with Invisible City and Bionics now for example) that Globo and brazilian cinema producers made in decades! Ps. As a suggestion Netflix could streaming the brazilian movie "Jorge da Capadocia" about St. George!

[@zaxlee01]

Betting on Argentina is a great choice. The 2000s proved that Argentinian soap operas are very popular. I don't know why they faded off in the 2010s, but there is undoubtedly a ton of potential there, especially with teen shows made by Chris Morena. If I was netflix I would have that woman on a permanent contract just making one series after another.

[@maryfranceschiloenoble4728]

The town looks like Disney Encanto . And it's true it's in Colombia 😊

[@armandothiagodasilva4704]

PQP!!!! 100 anos de solidão??????? Caralho! Quanto mais devo esperar pela estréia?

[@Ollerismo]

I hope they do not destroy the set after they are done. It would be a tragedy.

[@amilton1015]

Congrats Emily...for you is the best marketing for Netflix! I hope they (Netflix) think the same.

[@sluglife9785]

All my yes to this. However, don't leave any continent out of the equation. Africa needs this as much if not more.

[@os2171]

As a Colombian I say to the world… please read the book first! And I really hope Netflix do respect the Majestic power of Cien Años de Soledad.

[@em4001]

I want to see more Latin American shows and movies besides Spain, Mexico and Colombia

[@ca8rio8ca]

Waiting for Senna! 🇧🇷🇧🇷🇧🇷

[@joseville]

11:00 wow, that set is incredible!

[@richelletvforyou8324]

Why can't they wait to show these like a day before the production releases...now I have to wait😭

[@bhaskarvishwajeet226]

Very interested in seeing what LATAM churns out. They’ve got amazing stories to tell

[@vedantkale1163]

A truly interesting documentary. Not at all frivolous or vain.

[@amyamnguyen]

This is the most beautiful book so interested to see how they adapt it!

[@Vizruy]

Cien años takes place in the Caribbean coastal area… not Ibague. Hopefully the accents are correct

[@michomapeter7522]

I love what you are doing Emily chang ,great journalism ,i love the circuit

[@luiscader]

Excellent Show! I love the circuit always showing different perspectives of the world 👌🏻

[@tetrakoop]

emily chang is the G.O.A.T.

[@dariojosemirandabolano547]

He consumido los 8 capítulos de la serie Cien años de Soledad y me he conectado con el mensaje de la novela en el nuevo lenguaje cinematográfica. Gracias. Excelente

[@heyaswinp]

Man, Emily is back.

[@Ramen-Doodlezz]

Betting! I see! My brain really thought for a second that you misspelled "getting" hahaha I'm dumb.

[@ariavachier-lagravech.6910]

I need Netflix documentary about Dragon Ball and Mexican Cartels

[@darwinmolina8531]

this was amazing. thank you

[@Von199X]

Dang Colombia is so beautiful/

[@olafvonbraun7300]

Can we just pause and acknowledge the beautiful camera shots of Colombia and the whole editing is simply bellissimo. On another note- go Netflix. Colombia, Ukraine, Poland… be different, be vibrant,

[@MilesRCH]

I'm loving the body+lens+grading of these videos. Cinematography A1.

[@AliasHSW]

@EmilyChang is becoming one of my favorite KZbinr

[@JuanCarlosVillalbaMalaver]

Thanks, Colombia is amazing

[@tony_mac]

Emily’s astonishingly great

[@tadashi6381]

It might also be because there is a law requiring streaming services to invest in media from Brazil to be able to stream here. I'm not sure if that passed, but I saw it in the news.

[@mr.nobody7914]

When it's gonna release

[@special-t-419onurbandictio9]

nice stuff as usual emily just put out more, more often

[@saksit247]

Because they have tapped out the US market? The same thing that all the major sports league are doing. If you think they are doing it because they love of find Latin America interesting then you don't understand an American corporation's relationship with money (specifically it's tock price).

[@nicholasleclerc1583]

3:29 "...So that they become global hits & crank out more global hits later on" X D

[@vhol93]

Great video! !

[@harisonfekadu]

9:24 how is that computer in the background still existing? 😅

[@dariojosemirandabolano547]

Buenos días. Lo más importante para los clientes de la plataforma NETFLIX es que las series sean completas. Me quedé esperando la continuación de la serie sobre Março Polo. Las secuencia de Walking Dead y otros programas interesantes. Gracias

[@camilofuentespena7348]

For us LatinAmericans, this is like the Romeo and Julieta story. Netflix can be sainted or buried by the Latino audience. We hope is a success.

[@eddycarpenter8989]

"us latin americans"? lol... literally never heard anyone say that in Spanish or Portuguese...

[@camilofuentespena7348]

@@eddycarpenter8989 jaja cierto. Para nosotros los latinos..... se nota que el inglés no es mi lengua materna. jajaja.

[@linayucuma9240]

Oof, loved Frontera Verde and absolutely loved Distrito Salvaje. I mean, those wer such different subjects, but amazing stories. There's so much to tell here. I admire very much the simple yet moving stories that Chinese andKorean cinema has do. I think there's so much potential here to bring up all these new subjects and narratives.

[@freshbarofsoap]

If Emily ever interviews me, I will do everything I can to hear that awesome laugh as many times as possible.

[@Cier433]

It seems that now Netflix is ​​seriously betting on productions that are not based on the violent history of the region but on what truly makes Latin America what its culture and its stories are.

[@alaia4006]

Is it risky? Not at all, because we Latin Americans want our cultures, our customs, our countries, our natural richness to be reflected from other perspectives, that are not just drugs, violence, etc. Because we are so much more than that.

[@mafeuk]

9:20 talking inside the Garcia Marquez house and in front of his desk about "markets" and business strategies is so ironically cynical and tone deaf but it really represents what these modern entertainment businesses are all about.

[@KazenoniKakuremi]

bloomberg is churning out so much content

[@mariacamilaakl4082]

I hope they show the bananeras incident lets see how Americans react

[@superipodmanvik]

I was going to say the same with Guatemala 🇬🇹 1954

[@superipodmanvik]

🇬🇹1954 Guatemala

[@senti2175]

Whos the actress on the thumbnail on right?

[@itsnotfine_]

Macondo, we'll see you soon! 😄

[@alexandergiraldi2285]

Absolutely Amazing

[@Cralk8]

The answer is: because is America, but latin ... Latin America is a very interesting region, is part of the new world as like the USA and we have similar stories here

[@KiranKumar-jg9no]

They aren't paying taxes in INDIA

[@brandondiaz9657]

Another interesting fact about Netflix in Latin America is that they exclusively sold that region a disc that could be inserted into PS2 consoles.

[@agme8045]

They are mostly Mexicans, Central Americans, Cubans, Puerto Ricans, etc. South America (which does not include any of those countries) is where most of these productions are taking place. Half of South America is literally just Brazil. So I get what you mean, but I don’t actually think it’s as big as a factor as you (or Americans in general) would imagine.

[@joseville]

Wait, so Netflix on a PS2?

[@hagodi]

Brilliant!

[@joseville]

When is 100 Years of Solitude chilling out!!!???

[@summervibes9931]

19:45 ouuuf rough pause

[@matthewona]

Think globally, act locally

[@Hir655]

13:38 :v soy costeño catare la série porque es basada en mi región y se como se crío gabo porque yo me crie igual entre pueblos y ciudades como cartagena de indias,santa Marta,,el Carmen de bolivar,y fundación.

[@brendonlyons2605]

when is macando supposed to be released?

[@sergiosantiagojalao4071]

Just call it America.

[@alikemalkuru5095]

Emily ; Soru Sorma Kabiliyeti Yeteneği yüksek.hayranlık Duyuyorum videoları izlemek keyif verici.Dünyada Sayılı Program yapımcılarından . Emiliy Sizi Seviyorum.

[@hanerpelaezcorrales8704]

Colombia 🇨🇴🎉

[@imaginerofx]

Tremenda producción 😮😊

[@panama-canada]

Spanish is the most widely spoken language in the world. Look it up.

[@cboy0394]

It's actually Mandarin...

[@Betweoxwitegan]

​@@cboy0394 It's actually English...

[@cboy0394]

@@Betweoxwitegan No it's Mandarin

[@cboy0394]

@@Betweoxwitegan There's three ways to classify speakers L1 and L2 or total. Mandarin has the largest amount of L1 speakers in the world, while English has the largest amount of L2 speakers. If we're speaking about total speakers then you would be correct if we're speaking about L1 (first language speakers), then Mandarin beats English by 600 million people. If you look at the total then yes, English beats Mandarin by 300 million.

[@Betweoxwitegan]

@@cboy0394 You said "speakers" not 'natives' so therefore by your own produced data English has the most speakers, Mandarin would have the most natives or prevalence of fluency.

[@funkmachine9094]

it's south america not "latin america"

[@MrArbl1234]

Bravo 👏🏼

[@brokeandroid5288]

I wonder why didn't pick Mexico, the hollywood of latin america. Mexico has years of experience and infrastructure, yet they went with Colombia. So weird.

[@juliandavidac]

Because Colombia had a new infrastructure an laws to the cultural industries

[@Hir655]

Because 100 Years of Solitude is set in Colombia and the infrastructure of Colombia is different from that of Mexico and the accent of Colombia is different, very different, the accent of Mexico is not for this.

[@Ollerismo]

Bogotá has a tilde.

[@mallve]

I Love tais documentary❤

[@cinemundoafora1456]

Por Cem Anos de Solidão sou até capaz de assinar a Netflix. O problema dessa plataforma é que se torna proprietária de todo o conteúdo que ela desenvolve no país, equem o é o dono define o perfil do que é produzido, e assim, todo o conteúdo, seja espanhol seja brasileiro, fica com a mesma cara. Atualmente ao lado da cultura de massas, com a cara de Hollywood, tem-se o conteúdo com cara de Netflix, acho a antítese da arte.

[@SyedAdil_313]

Emily chang, your expression, presentation, and body language are all very attractive.❤

[@os2171]

Latin America has so much culture art history science nature injustice struggle passion food landscape dept literature it would be a shame not to explore it.

[@SofieFurtwangler]

O maior mercado da netflix fora dos Estados Unidos é o Brasil,😊

[@nottera]

I love how in 4:56 the lady starts dry and in 5:13 she is dripping wet. That is representative of South America 💖💖

[@Atilla-m9i]

Brilliant

[@harsha2993]

Looks like Bloomberg Billionaire Politician is watching a new TV show.