Why Should You Rethink Your Approach to PPC on Amazon? [The PPC Den Podcast]

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.
We’ll see you in The PPC Den!
🦡 Highlights ​​
0:00 - Guest Introduction: Michael Tejeda
2:20 - Client Management Insights
3:01 - Deep Dive into Marketing Strategy
6:04 - The Role of Audits
7:14 - Understanding Client Needs
8:58 - How do FBA fee changes affect PPC strategies
10:57 - Managing Product Profitability
13:10 - Strategy and Client Communication
15:07- Key insights
🦡 Resources & Links
🦡 GET AD BADGER ➡️ www.adbadger.com/pricing-prod...
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📚 Unlock our FREE comprehensive Amazon Marketing Playbook: www.adbadger.com/amazon-ppc-c...
Subscribe to our newsletter: www.adbadger.com/newsletter/
Review all our show notes: www.adbadger.com/podcast​​​​​
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

[@AdBadgerDen]

FREE RESOURCES 🔰 Amazon PPC Starter Kit: www.adbadger.com/amazon-seller-guide/ 📱 Amazon Placement Bid Calculator: www.adbadger.com/amazon-ppc-placement-bid-calculator/ 🔌 Amazon Campaign Types Guide: www.adbadger.com/get-amazon-campaign-types/ 🕹 Amazon Evergreen Campaign Strategy Guide: www.adbadger.com/amazon-evergreen-campaign-creation-strategy-guide/ 🤖 The N-Gram Analysis Tool: www.adbadger.com/amazon-ngram-analysis-tool/ 📈 Search Query Performance Analyzer: www.adbadger.com/amazon-search-query-performance-analyzer/

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