Why Snapchat is in Big Trouble.

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Despite Snapchat massing just under a billion monthly users, no one really seems to care about it. In this video, we're unpacking Snapchat's popularity paradox, why it's struggling, and why the options to solve this problem might be quickly disappearing.
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[@iainawatson]

I do like how united we are as a species in refusing to call Twitter "X".

[@kingayman5225]

Just feels like porn app

[@Mtioo1]

I'm a fan of calling it Xitter cause I can't imagine Elon liking the idea of that name

[@TheCommentor-]

Well Elon even calls it twitter sometimes on accident, one of the things that unites all people on the political spectrum

[@andrzejnadgirl2029]

It's just doesn't roll well on the tongue, doesn't have sound to it. One syllabe calls aren't really catchy. I'm sure that Elon consulted any kind of linguist before the name change and took the feedback to his jeart though.

[@mikkeeyyy444]

😂

[@kingayman5225]

Even my little sisters who are born in 2006 no longer use Snapchat. Funnily enough, I overheard them saying how bad it is to use now, just yesterday.

[@redstream1237]

I never even downloaded that shtty app. Never liked bitmoji and other cringe stuffs

[@oceyho]

bruh, snapchat is mostly used for F*in, be it cheating or anything else pr0n related.

[@Dekedence]

"dump ads wherever they feel li" ADVERT Bravo

[@kardkovacslevente4496]

I was looking for this comment, and I was not disappointed

[@aanuiwueze48]

Bro it LITERALLY happened to me. I'm crying🤣🤣

[@seanlong2642]

It's unfortunate that the basic story here is that an app that works well and appeals to users with its functions needs to change because it doesn't harvest enough data and screw people over. The fact that it does the job well just isn't enough.

[@johnl.7754]

Still need to make a profit regardless the business

[@borat656]

@@johnl.7754 the quote from the video talks about revenue potential namely in the context of not "growing fast enough", so it's not a matter of profit, it's a matter of not making ENOUGH profit. It's not enough to make money, you have to be making ALL OF THE MONEY RIGHT NOW. Capitalism hoooooooooooooo.

[@210Artemka]

@@borat656you can't just sit on the existing user base, or you will be squeezed out of the market in a few years. You either grow, or you die. There is no in between for business.

[@FrankLloydTeh]

​@@borat656the end of the video says that 'Just maybe they'll turn a profit' which tells us that Snap is still burning investors money

[@paulomartins1008]

Yes, of course, because they need to generate profit.

[@dulio12385]

This paradox reminds me of Boston Legal. It never had the ratings of Friends but its demographic was older and way richer which kept it on the air for five seasons since luxury branda would concentrate their ads around its time slot

[@NicholasYanes]

Thank you for pointing out that younger consumers have far less disposable income than other demographics. This is an economic reality that far too many companies ignore.

[@zachweyrauch2988]

They ignore it out loud. In the board room it's gotta be like an inside joke.

[@kindofanmol]

Didn't know Snapchat was still a thing

[@kailanec4497]

Everyone under the age of 18 uses it. Litterally everyone

[@MrRapmaster19]

It’s still very popular with people under 25, but people over 25 have just abandoned it because other apps serve similar functions while having more substance and they just grew up. I was a DAU on Snap until I was around 22, then I just got bored of it

[@janhokas8482]

​@@kailanec4497maybe its region dependent, in my country not so much

[@santostv.]

In my country I don’t think is popular, online says 1.1 million users ,instagram is more popular.

[@ArielannaDragonBlood]

@@kailanec4497 incorrect. My 15 year old doesn't. Doesn't even have facebook by choice

[@isuk]

Snapchat is for kids

[@Addy_Eq_100]

I wish my parents aggred i want it but my mom wont let me

[@isuk]

@@Addy_Eq_100 your mom is protecting you from pedos, thank her

[@thomastakesatollforthedark2231]

I'll be honest, as a zoomer I thought Snapchat was just for making pictures with filters

[@shahedali02]

The issue with Snapchat is the scrolling addiction is nowhere as “engaging” as instagram or tiktok I prefer how snapchat is because I use social media for its intended purpose, to talk to people lmao Not scrolling and wasting my time like on tiktok , instagram or twitter

[@gentlemandemon]

Adverts in messages sounds absolutely horrid, I'll be happy to dump Snapchat soon enough.

[@FernandoPerez3h.]

Perhaps/ Maybe the lack of competition with TikTok, Twitter and the lack of internationalization compared to their competitors since only Americans use it, nothing else.

[@FredSveru.]

true

[@Henry-hs7jj]

Us brits use it to

[@ultimatefandom3127]

It's verypopular within Britain as well.

[@miken3963]

America is where the money's at though. And it's generally reflected in the rates advertisers pay for clicks/ads shown. A click from Latvia would give you about 10% of what one from the US would. ~30% for Canada or Germany. Facebook for example gets almost half of its revenue from the US and Canada. Despite users from there making up less than 1/10 of their total user base. Being popular in the US is a massive boon when it comes to revenue per customer.

[@GhostSamaritan]

It's the go-to for zillenials in Sweden. Some people here don't even have WhatsApp or Instagram.

[@erikwatkins8471]

As an advertiser selling physical products, Snapchat ads don’t convert as well as other platforms like TikTok or meta. They need to invest more in their advertising platform

[@zachweyrauch2988]

Have you been a Snapchat user? The algorithm driven content is blatant and easy enough to avoid. If I only ever watch the thing my friend sent and then just close the app when it rolls over to viral brain rot I'll never watch an ad.

[@RobertHosein]

I have never downloaded snapchat, and I'm happy about that.

[@FelixBibian]

The app is more focused on content creators, advertisers, and entertainment rather than what they stood for, socializing with friends

[@PersimmonHurmo]

The amount of damage apps like tik tok, snapchat, instagram and tinder have done will take generations to repair.

[@ILoveTinfoilHats]

Anyone over the age of 20 that still uses snapchat is a major red flag

[@zachweyrauch2988]

Don't start saying that. I have young in-laws. I'm sure plenty of people don't mind trying to extend effort to further their value as role models.

[@Thenew_writer12offical]

Ngl first thing get rid of the useless AI on there I have never met anyone that has actually used it

[@jackmorris6776]

lol the irony 5:30 ‘like KZbin who can dump ads wherever they want’ [ad immediately starts, cutting off that line]’

[@TheJosephPrice]

Hostile navigation system? It’s painfully easy to use Snapchat. Good lord.

[@kingayman5225]

The big advertiser on Snapchat, is the government. Trying to get kids to join the army.

[@saadude96]

So it's making profit and growing but investors aren't happy it isnt making even more. So Snap may add ads to conversations thus ruining the app. Corporate greed at its best

[@LeMAD22]

It's not close to making profits. It's losing more than a billon dollars per year.

[@yulose9]

love your channel man, you literally explain stuff unlike other channels!! Keep it up!

[@andres983265]

As soon as you said, KZbin can dump ads wherever they feel like it, and ad popped up for me on this video, LMAO 😂

[@Garbimba1900]

LOL, KZbin "served me" an ad right on the mark! At 5:29, it sent you to ads as you talked about ads!

[@AsokaTw-mz3lr]

It's weird how snapchat is popular among young generation, when it's literally used to share explicit pictures back then.

[@average_rite]

Damn i didn't know people still used snapchat. I thought it died years ago

[@pisse3000]

I work at a middle school/high school and Snapchat is the primary communication app for 99% of the kids. A few teachers even put up solutions to homework on there since the kids don't have emails. Snap only died for millennials.

[@bobrong9645]

Fun fact: Myspace is still around. No idea who still uses it though.

[@alexandre4970]

Ads in the middle of chats is an insane idea. It's not gonna work.

[@KartoffelHundin]

I tried to use it, but it's just so childish and full of nonsense. Worse than Tiktok.

[@NickDrinksWater]

snapchat has always been another decent way to talk to friends and family though I never got into it much.

[@johnl.7754]

With their young audience would think that they would be great for brand advertisers (coke, apple, Doritos….) since they love to make impression when customers are young.

[@zachweyrauch2988]

That's a currently evolving advertisement paradox. Coke is a great example. I know various people to whom the terms "pop" or "soda" can be replaced for "coke" even if they're offering me a root beer. That kind of person might actually get less brand loyalty if they see a coke ad they dislike. This is true of Walmart as well. How many Americans don't "go to the store" they "stop by walmart"?

[@minetrackmania]

I have very long running streaks from when I was younger. After I lose those I delete it as well

[@neosynic8953]

Snapchat is extremely popular in poland

[@extrapolate]

With what age groups though?

[@jasondisney]

It's not anymore lol

[@Foamea45]

proud of not using social media platforms(excepting this one)

[@vernfeufel1462]

Why is the studio so dark? I keep catching myself wanting to up the brightness of my screen whenever the studio is shown...

[@6thwilbury2331]

"He was warm, generous and not disappointed in Snapchat."

[@KevinArogunmati1234]

Imagine chatting with your friend on Snapchat about the new Nike shoes, only to see an ad about the new Nike shoes right in the chat space 💀

[@TyrooShino]

Imagine Apple introducing a "tracking policy" what a joke of a time we live in

[@rec4llmusic]

wouldnt mind it if the content didnt have so many ads, and so many ads that lasted SO LONG

[@GDTRFB]

All social media is absolutely trash, aside from Marketplace of course 😂

[@okwatever3582]

5:30 soon as you said “add” KZbin just gave me an ad 😂😂 on banking and investment

[@Machimachina]

To think its stock had gotten into the 70's during the pandemic. If I had remembered it was a thing I would have shorted, as the app is no closer to being a sensible business since it IPO'd.

[@gamelairtim]

Snapchat should not need to grow or attract investors, so long as it is profitable after paying all its bills.

[@jennyjohn704]

It isn't profitable and if that doesn't change it will have to close.

[@gamelairtim]

@@jennyjohn704 , if it isn’t paying it’s bills, then I agree that it needs to change.

[@Ushio01]

It's never been profitable it's lost hundreds of millions of dollars in the first 6 months of 2024 alone and it's been one of their better years.

[@GhostSamaritan]

They could put loads of ads on the map.

[@eXclusive1]

Evan is a thief and then picks up and marries someone else ex-wife- he is an all round lame and trying to make money from kids. What a joker.

[@smthnew861]

I still do notunderstand who use snapchat. Everything about it sucks! From function, to the color of their logo

[@anushagrawal1]

Snapchat is very popular in India

[@kokop1107]

6:30 they've literally tried this before and almost destroyed the app (remember the Kardashian tweet?). Will not work, won't ever work, do they really expect older people are gonna be on Snapchat ever lmao

[@131scavy]

I still think your Tldr business videos really need a standardized jingle like the other news channels, makes everything seem more cohesive

[@nsfwCharlie]

The real reason is what the platform is used for. It's used by teens to send selfies. Selfies that are supposed to disappear. I.E. teens sending porn of themselves to each other.

[@floppa9415]

I got rid of it years ago because the App is such a dumpster fire which drains the battery by just existing on my phone.

[@yrobtsvt]

3:39 am I your target demographic, TLDR?

[@Tkcrypto1]

They cram too many ads. In the short feed. I only use it to text at this point

[@jmjedi923]

I tolerate using snapchat because my friends use it. Although they are more and more moving to discord thank God, because making plans there is way better

[@zacky.alhashmi8930]

Don't know about u, but snapchat is huggge lin GCC countries. Absolutely massive! Especially Saudi Arabia

[@joostvhts]

Ads inside conversations?? LMAO GTFOOO

[@hancockandrewd]

Maybe I'm just having a bad day and I'm taking it out on this channel- but having a name with "TLDR" in it, with a TEN MINUTE video..? Too long didn't watch.

[@alaskanmalamute101]

It's just a worse version of tiktok

[@irrelevanced]

Forgot to mention snapchat+

[@neilknightley4703]

What is the point of Snapchat? Is it for sexting ?

[@emil5294]

Is it just me or snap inly died in the us. As i read the comments i see people being confused that it atill a thing. But others says they still us it. Im from danmark and people still use it, up to the late twenties. I think in Europe it still going strong

[@nobody-789]

I have it on my phone, I don't know how to use it. It's confusing! God I feel old saying that but I don't know why it's even there for?

[@grizfan93]

I wonder how much VC money Snap has burned through over the years. Lots of dumb money poured into that hole. I mean, I can see the appeal of it as entertainment and for building communities of like-minded folks, but apart from subscriptions, I can't see any practical way to monetize this. Facing many of the same fundamental flaws in the business model that Twitter has. It is fun, but not work paying for kinda fun.

[@ryansmithc]

Of course gotta make the typical dig at Twitter. Sound like your typical NPC Redditor.

[@Leugim010]

Bruh who uses Snapchat in 2024

[@rtothec1234]

I still have no idea what Snapchat does and I’m a millennial.

[@Iquey]

Snapchat sucks. I tried to get into it because have a couple friends on there, and i only really watch them bc everythihg else is just... 🍑Jigglers and strange viral attention traps. The bitmoji characters are okay, but i hate the AI on snapchat. Every other thing it says is an ad 😂

[@Otherlevel51]

Who still uses snap

[@bongobong6789]

People thought Snapchat died? Excuse me what? When? Who? How? Its EXTREMELY popular here in Norway. I think probably 1/3 of all users are born before the turn of the millénium.

[@deliaoakman6094]

Thomas Richard Gonzalez Edward Martinez Lisa

[@Writer_Productions_Map]

Oh krap

[@RoyBrown-x3n]

Walker Daniel Williams Steven Thompson Amy

[@AlexMafija]

Snapchat is big in my bubble Here’s why I personally love it: Most efficient way to interact is hidden within Snapchat I’m not a fan of spending hours chatting with people But with sc I regularly interact with hundreds of friends and random people at once without needing to type a single word So I skip the boring parts of a conversation and engage with just the interesting parts if I feel like it. After watching this video I now feel compelled to be a Snapchat+ user since it would help them

[@ILoveTinfoilHats]

Ah yes, the "interesting parts" 🙄 Just admit you can't hold a conversation but you still want to dehumanize women

[@AlexMafija]

@@ILoveTinfoilHats who hurt you ? That’s all I want to say to you. However I do understand that this is supposed to be a personal attack so let me add this: don’t you think your anger is misplaced? “Dehumanizing woman” what for? I’m gay and borderline asexual depending on the seasons so I take pleasure from other stuff. Spare me the nudes and the “wyd” and let’s talk about your most recent obsession Or how you been doing since you broke up with your so Why are we here Do you believe in god Or as stated above Who hurt you Etc So pls let me be very clear I will never treat someone in a way that they would turn out like you. Man or woman or whatever. I hope you’re having a good day 🌻

[@syce]

i hope snapchat goes bankrupt because their ceo is apple sheep

[@oshimia6746]

Anyone else suddenly want to invest in Snapchat?

[@hendrx]

0:34 How is two days as much as a whole month of active users?

[@waldamy]

Some people interact with the platform daily, which are exactly the daily users. While others only open the app once or twice a week.

[@socialistrepublicofvietnam1500]

Because it is not talking about individual visits to the app, it is the number of people that use the app

[@teddybearington3]

❤❤❤

[@explodingwolfgaming8024]

Commenting 4 algorithm

[@Georgie13]

I still use Snapchat because it isn't jam packed with ads. And my birthday starts with a 19!😮😮😮😮😮

[@TickleMeChelmno]

The messages don’t actually disappear so be very careful