Why Starbucks Failed In Australia

[@zmxvbj]

I've lived in Australia for 2 years (back in the States now) and literally any coffee cart on the street can make better coffee than Starbucks. The coffee in Melbourne was especially good

[@zmxvbj]

Oi oi oi! Cheers mate

[@Noisemansoundinsect]

You got it mate. We love our coffee here.

[@farnthboy]

Years ago went to a Starbucks once in Melbourne & wasn't that impressed with the coffee. Never been back to one since & dare I say I LOVE my coffee.

[@ayurizky1615]

So true! I had a cappucinno from a small coffee cart in a market once, and it was the best I've ever had so far.

[@johncalabria1607]

Yeah the boys melby represent lads

[@wendyyoung7950]

Australia already had a coffee culture, and Starbucks is rubbish.

[@dawgydawg6264]

good coffee and meth

[@leeanneryda6051]

Honestly.

[@ilovesuisse1]

I love Vittoria coffee i used to drink when i lived in Sydney.

[@hannahjordan9833]

Exactly. Good coffee doesn't come from teenagers adding syrup and whipped cream to it.

[@chingguaniyo244]

Agree! I'd rather go to costa coffee and paris baguette instead if i just want good coffee. My mocha comes from Godiva cafe. 😍

[@ijoinedaclan]

Let me summarise: Starbucks coffee tastes like instant coffee. Why would we buy instant coffee for the same price as proper coffee?

[@AnnaLVajda]

I think instant coffee tastes better than theirs. Their coffee tastes burnt and upsets my stomach. I think the people who drink it do so as some snobby signal to other snobs it's some cultural thing in North America.

[@Wtfukker]

@@AnnaLVajda exactly , its a corporate racket that preys on a pretentious medium income low intelligence members of our consumerist hierarchy we call society .

[@dhimasardiansyah8741]

I never taste starbuck before, is what you say is true??

[@user-do2dd2fg3p]

Starbucks is way too overpriced. Good Day White Vanilla Coffee and Caramel Macchiato Coffee, which are almost 11 times cheaper, taste better than Starbucks. Starbucks coffee easily upset my stomach.

[@KonradZielinski]

What do you mean the same price? They charged way more than other cafes.

[@todgerino3475]

as someone who's always thought of starbucks as overpriced, oversweetened pishwater.... bravo Australia, good work on this one

[@haywire4686]

based take

[@Marcelo-hf5xl]

@@haywire4686 it's right though. And if anyone thinks Starbucks is good then they just haven't been to a half-decent cafe

[@blauendonau9779]

crazy but starbucks is the most affordable coffee store in turkey right now

[@lilacdaven]

@@Marcelo-hf5xlbased means that its true

[@AyaanKhan-tb2ot]

​@@blauendonau9779Damnn

[@KandyEmperor]

Long story short, Aussies have good coffee that Starbucks doesn’t

[@urb6857]

kai higer yea, why would we buy coffee that’s worse than instant coffee.

[@BILLYBANTER69]

not true

[@Ethiixx]

@@BILLYBANTER69 Very true. Aus and NZ have been coffee snobs for a very long time. Your trashy over sugared drinks arent coffee bro.

[@barbararowley6077]

kai higer, very true. I don’t like any sweetener of any sort in my coffee and found Starbucks the one time I tried them utterly tasteless. I guess it’s designed to not interfere with the flavour of the syrups so many like to add.

[@aartibhardwaj9892]

Right. I am living in Australia

[@boaz63]

So Australians decided to get coffee that was better, from a person they knew and liked, at a place that was more friendly and convenient, and for a lower price? Nope, I still can’t figure out what went wrong... 🤔🙄😜

[@johnclayden1670]

That sums it up.

[@BC-wj8fx]

Nailed it

[@avocadoarms358]

It’s almost like we already had good coffee😂

[@claire111]

😂😂😂

[@johneller5856]

Neither can starbucks. Dumb as dog💩

[@bechillier8831]

Is anyone else kinda proud of Australia for totally not giving a crap about Starbucks?

[@DMSProduktions]

Hear hear!

[@teamtoken]

Why would you be proud of that? Thats kind of sad really

[@DMSProduktions]

Amerishill alert!

[@KevinShinwoo]

I think they're saying that it's sad to be proud of something that really doesn't matter at all. It'd be like me saying I'm proud to not like McDonalds, as if I've somehow accomplished something.

[@HotVoodooWitch]

+1.

[@Florencecoxx]

As a former Starbucks employee this video is 100% accurate, I think one of the biggest factors was price. You can get coffee of equal or better standard for less money at just about any café in Australia, so there is really no reason to go to Starbuck's unless there is nothing else open.

[@Florencecoxx]

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[@bjoe631]

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[@Florencecoxx]

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[@bjoe631]

@@Florencecoxx You allow people to trade for you? that's interesting, I would love to learn, hope it’s safe?

[@thamad311]

@Queen OF Love This is the Fourth time I'm seeing someone talking about Mr Gary as there are lot of testimonies about him, do you know him ? if yes , did you invest with him?

[@JohnJ469]

Update: Why Starbucks failed a second time in Australia. They decided to ignore the local market and go after the International tourists, and in 2020/2021 there aren't any International tourists.

[@blabla-rg7ky]

haha good one xD

[@watutman]

Why? Because of the covid scam?

[@スノーハッピー]

That's like one of the few good things about Covid 😂

[@mahmoudmorsy6224]

😂😂😂😂😂😂

[@magikindian]

The tourist who come to Australia know they will be getting the best coffee, just not at Shitbox.

[@danidejaneiro8378]

I love how Australians are proud of Starbucks failing there.

[@nsr9006]

Absolutely. When Starbucks opened on Brunswick Street it was an epic failure to the delight of EVRYONE who frequented the street.

[@distortedsoul27]

Did the same in my city. It was in the main shopping area of the CBD with many coffee brands and cafes littered throughout the complex. Starbucks didn't stand a chance. They charged several dollars for a tea bag and hot water, that's how stupid they were.

[@RTassie22]

It's only for the tourists that come here now. I do better coffee than that stupid chain. Good riddance!

[@russellcampbell9198]

Yep, most places in Oz make much better and cheaper coffee.

[@1planters]

OK so Starbuck's failed. How bout telling me whats on tv tonight down under. Australia is like a suburb of the states

[@MissRiggie]

Hot tip, you walk into a Starbucks in Australia, everyone knows you're a tourist

[@aroma4715]

That’s only if you buy the coffee

[@joshuafan]

Spot-on. Starbucks has come back, and it's experiencing a bit of success now from what I can tell, only because we have much more tourists than 10 years ago, not its coffee got better.

[@Phahel7]

@Tt Miller pickpocketing is not really a thing you have to worry about in Australia like most European countries

[@peterkwok798]

or a 14 year old girl

[@1jackct]

@@Phahel7 well that isnt true lul

[@m0rthaus]

I think a minor point that's missed is that Australian's are very well traveled with most of us having travelled internationally at least once in our lives, so we'd already been exposed to Starbucks at cafe's in other countries - and discovered it was terrible. Huge milkshakes and slushies disguised as coffees, or watery bland filter coffee. So Australians already had no interest in Starbucks when it eventually arrived in Australia.

[@ariesred777]

Good point!

[@pangaea5258]

Interesting! I actually thought since Australia is so far from the rest of the world that people would travel less. Where do most Australians travel to?

[@chooseyourpoison5105]

@@pangaea5258 Our most popular destinations are New Zealand, Indonesia and Europe, but basically you'll find us travelling in every country in the world. I have encountered fellow Aussies in Madagascar, Tanzania and Iceland. You name it, we travel there!

[@Kay-ql2wl]

Nah I think you have a distorted view, we certainly are very privileged but it’s not that universal

[@cloudedjourney]

You're right about all those other coffee drinks. But I still love a black Starbucks drip coffee if I'm going to a chain. Tastes great and is super strong for night shifts :)

[@worker-wf2em]

They were also probably shocked when they realised they couldn’t pay their staff $7 an hour here.

[@wendyyoung7950]

So very true

[@smtx2117]

😂👍

[@guilhermegoldman]

Here in brazil, staff gets $1,35 an hour. 🙈🙉🙊

[@erensahin9467]

@@guilhermegoldman 1.40$ hi from turkey

[@guilhermegoldman]

@@erensahin9467 say it ain't so joe...🎶

[@mattmunn71]

Inferior product at higher price its pretty simple.

[@mattmunn71]

Andrew Hernandez last time i checked Starbucks dont make coffee

[@HugoRBLX]

Matthew Munn when I go to my local Starbucks, I see people drinking tea, beer, juices and wine No coffee

[@qwer3881]

There should be more people like you

[@RyanInLA]

that doesn't explain why it has failed in Australia specifically...

[@isusestecalea921]

I don't like them coffe

[@simpleeasycooking]

*Simple, we Australians are huge coffee snobs and StarBucks coffee isn't that good*

[@Man-fp8vp]

It’s not even that we are snobs it’s just that we like quality stuff

[@jerrygundrum1]

Yep starbucks is bad expensive coffee

[@hobmaniac]

Your coffee is trash, 90% of it is "look what I can do with Milk" zero thought about cherries, roasting proccesses , etc.. Starbucks sucks ass though.

[@hobmaniac]

@Let’s Doodle Something! Yeah as I stated Starbucks is garbage

[@afailable]

@@hobmaniac better than most

[@iyouevafi]

in australia we are definitely snobby about our coffees….especially in melbourne. most people (like me) know starbucks for being over-priced, sugary fast-food coffee. honestly it’s really crappy when there are so many brilliant baristas here that serve better coffees and other drinks for better prices.

[@bescotdude9121]

did you know that the world barista competition is held here in Melbourne

[@annedonnellan6876]

GMO with links to bill goat senior

[@escomz]

As an Australian, Starbucks probably has the worst coffee in Australia compared to almost all coffee sold here. We have very high standards when it comes to coffee and I'm sorry to say this but Starbucks is overpriced for very low quality coffee.

[@chunyiluo2774]

Vince D mean it in the politest way ever but does an Australian ever admit something foreign is better?

[@fluxypoo]

ჯონ ლლოიდ my wife is australian. The answer is never lol.

[@mraaronhd]

Oh yes, because “everything” in Australia is soooooo much better! 😏

[@1yougotrickrolled603]

ჯონ ლლოიდ ikr. He's picky. He's saying it's bad because he's salty he can't afford to constantly pay for Starbucks.

[@iVince905]

Facts. It only takes one to travel the world to see how low of a standard coffee is in America. Spain, Portugal, Italian coffee are amazing.

[@OfficialAshArcher]

Why don’t they succeed here? Their coffee sucks. Aussies would rather go get better quality coffee, which can be found literally anywhere else

[@spencerstrainvideos1745]

Ash Archer or you can have a beet

[@spencerstrainvideos1745]

Beer

[@darkyboode3239]

Ash Archer You’re too nationalistic.

[@Ghorda9]

@@darkyboode3239 your're too one toned, anything else to say?

[@mynxravenhawk3500]

@@darkyboode3239 no ash is just telling the truth

[@YanShaoBinn]

For Aussies the question is why Starbucks succeeded in other countries

[@brianc1651]

I live in the US and wonder this too.

[@nicknicknicknicknick]

Hi

[@Elisheval]

Didn't work in Israel, like Australia, we have a rich italian/arabic based coffee culture. No one wanted to pay for expensive, bad tasting coffee.

[@MyerShift7]

Exactly! However, as an American myself, I think it's because it's a brand for idiots that wouldn't know good coffee if it was gifted by "god" itself!

[@MuttsOverHumans]

Convenience.

[@marythomas1249]

When they finished up by saying that Starbucks is trying re-enter the Australian market by relying on tourist business, I went back and checked when the video was posted. Honestly, poetic, no notes. Also you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad.

[@joenoneoyobinnes4727]

That's right. A friend who, pandemic aside, annually travels to Europe reckons that our coffee Down Under is better than even France's and Italy's.

[@Rubiecat]

" you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad" obviously a lot of people disagree with you since Starbucks is successful in many countries... so yeah I'm pretty sure taking the market and the global financial situation into account is relevant

[@user-sg5tr6jt3y]

@@Rubiecat i personally don’t think it’s that these people like the coffee better, I think it’s still bad, it’s about the brand and the sugary drinks. i watched a documentary about how Starbucks brands itself and so on and I think that’s the whole point.

[@A-Duck]

@@Rubiecat "obviously a lot of people disagree with you since Starbucks is successful in many countries" Said countries don't possess much in the way of options. Bluntly, these groups are totally ignorant of how good or bad Starbucks offerings really are because they lack the necessary frame of reference. This same reason is why we see a constant stream of testimonials from tourists visiting Australia expressing newfound dissatisfaction with the coffee that was available to them prior. Disagreement from populations that lack any meaningful insight on a product doesn't account for much, all things considered. Neither does Starbucks success with those markets. The fact that Starbucks has failed miserably to assimilate into cultures that actually have a robust appreciation and understanding of what good coffee is speaks for itself.

[@xquahd]

@@Rubiecat the thing is that there's no good coffee in places like the US, y'all just don't have any other experience other than drinking sugary blended-up icecream, Gloria Jeans' has an outlet near me serving similar stuff to what Starbucks has and the difference is massive. I personally prefer a McDonalds' barista (feel free to hate me, but I just believe the coffee is better).

[@likechaaa]

The answer is simple - Australians know what good coffee is and therefore how crap Starbucks coffee is. If you look at global barista competitions - Australian baristas are consistently highly ranked.

[@joeykelly0157]

likechaaa you can find amazing coffee in the USA but you usually only find it at local owned shops usually the Italian ones or you can make it yourself which is stronger than Starbucks lmao homemade coffee from store bought grounds in a plain coffee maker Is better than Starbucks Starbucks is honestly trash and I’m an American 😂😂😂

[@Angel-xe2tl]

That and most places are half the price from starbucks too.

[@elvisdurmishi9893]

Tao TU Everything has better standards compared to China

[@SuperOscariwasyoutub]

lol are you insulted by the fact that someone said that Australians know their coffee and what makes you think that everything in Aus is subpar standard. (typing this comment I realise that I am a hypocrite as I am now the insulted one but hey who cares im hypocrite)

[@spydernat]

And yet Gloria jeans is successful in Australia - their coffee is revolting.

[@ricecrash5225]

As an Aussie I was shocked at how bad the Coffee was when I was in the United States. Almost turned me into a tea drinker !! Servos at home have better coffee.

[@JonathonV]

Visit France. It’s even worse! 😄

[@childofthesun8889]

I was shocked at how bad everything was in the states compared to here. The food quality was abysmal

[@jurgentreue1200]

Some of the best coffee I've had was when we lived in Laos. Right up there to anything we can get in Australia. One of the cafes I went to in Vientiane you had a choice. I'd drink medium roasted organic Arabica and they'd grind it fresh for you. About two bucks for an espresso with a splash of warm milk. I used to bring Lao coffee beans back to Australia when went home for a visit.

[@ashleynoble2880]

The coffee coffee is awful at Starbucks. The sugary or espresso based drinks (desserts) are the only good part.

[@auburn_and_cordsdude7415]

@@childofthesun8889 no

[@fyjmvggh5409]

Because in Australia, there are too many alternative options for coffee. And they are also better.

[@IkeOkerekeNews]

lumberjack False.

[@timothyjennings9520]

@Ike Olereke excellent response. Care to elaborate?

[@1yougotrickrolled603]

You have no taste. Starbucks is my favourite. Better than Gloria Jean's and coffee club.

[@DarrylDeAbreu]

Australians are spoiled for choice when it comes to coffee. There are so many great cafes serving top quality coffee which is better than Starbucks. As a Canadian expat I have seen both sides and Australia wins hands down!

[@michaelcollins966]

lumberjack , are you the coffee shop on Bridge Rd? If so, I challenge any of those commenting to test your coffee against Starbucks.

[@ritenger87]

As an Aussie, I've had some bad coffees from local cafes, but none of them got close to how absolutely crap a starbucks coffee is. I go for a flat white, and the Starbucks flat white was genuinely undrinkable. It wasn't just a bad coffee, it was a complete failure of a drink in everyway. Even a maccas or 7/11 coffee goes better than a starbucks, at least in my experience.

[@JoeKing837]

Maccas?

[@hazmatjunk9490]

@@JoeKing837 Micky D's, the golden archers, The bent Chip, Macdonalds

[@iamamazing7771]

@@JoeKing837 McDonald’s

[@hidad5601]

7/11 $2 coffees go down pretty well in the morning.

[@ritenger87]

@@hidad5601 fr.

[@L1V2P9]

Bravo to Australia. They can see right through overpriced overhyped products, and chose to patronize the little guy.

[@rextravers8054]

Heard of McDonalds?

[@Dragonslairminis]

Even that's too analytical. As others have said. They tried to sell crap coffee in a country known for having great coffees.

[@channelsixtyseven067]

I did the right thing, I'm in Adelaide I bought a cup for myself and didn't rely on someone else's comments. It was a plain cup, with milk. It was very, very hot and the "coffee" had no taste, nothing. I forgot how much I paid for it, but that was my first and only cup of Starbucks. I'm glad I had that cup. Starbucks closed down soon after, never to be seen or heard from again.

[@mingfanzhang4600]

XD #JustMonika#Ramadan#LarryLawton #natsuki #Nightcore #BangDream

[@halaassi4431]

Proud of you Australians 👍💐

[@palemoonlight96]

Respect to Australians for staying conscious about good quality and not getting carried away by the wave of american mass influences like so many european countries...

[@freebird264]

Much obliged mate

[@charlottel6381]

We don't like starbucks its bc the tourist that visit us want them 😒

[@enyao3537]

palemoonlight96 Burger King, literally, had to change their name to Hungry Jacks in Australia because people were stick of American companies coming over. To this day, my great grandfather will not go into Mcdonalds or any fast food chain EXCEPT Red Rooster which is like a Australian Chickfilla. This has been going on for Generations.

[@lpopovic_]

red rooster is 😤👌💦

[@MrWex]

They had to change their name because another Australian business already had the name Burger King.

[@swn69]

Because Australians are too smart to pay $5 for a crappy cup of burnt coffee.

[@graenicholls4657]

Yeah, we usually only do it that one time... then never return.

[@abdulabadkumbati664]

Here in the Philippines, hanging out at Starbucks is a status symbol 😂 its where the affluent and pretentious people congregate

[@yuotosaka9092]

@@abdulabadkumbati664 That's quite true. Many here in the PH only buys Starbucks just for the status symbol. You could see the usual bringing a Macbook then buying a Starbucks. Starbucks doesn't even taste like coffee anymore. So I just brew my own coffee at home so I could save money. Also there are also some local coffee shops where I live which also make good coffee for less.

[@mingfanzhang4600]

XD #JustMonika#Ramadan#LarryLawton #natsuki #Nightcore #BangDream

[@afarensis9720]

Now if only we could get rid of Maccas too

[@JoseFlores-xh5cj]

Grew up poor in a small rural town in Oklahoma and never was a caffeine drinker, I visit Starbucks once on a vacation trip to Dallas just to find out what all the hype was about, can't remember exactly what I order but what I do remember is that I paid for an overpriced coffee and sandwich, never managed to finish either as I could've gotten a similar product on a gas station for half the price.

[@SuperDrLisa]

Because their coffee sucks and costs a lot?

[@DanielMartinez-be1ej]

Lisa Mieth Yes you are 100% right

[@huusseins]

Yes! It's so overpriced compared to local cafe

[@josefgriveas7113]

No it’s not it’s the best

[@calbaby-rh7wv]

The flavour is bleh

[@Dundee1]

have you tried coffee at australian cafes? half of them make some really good stuff, but some are not so great. depends on the barista who makes it also, you can tell the difference when being ordering a mocha by different workers some really just nail the measurements on the head while others lack in say chocolate. or too much milk or too little, etc.

[@danskmacabre]

An Australian here. Starbucks coffee is sweet, syrupy, horrible crap. That's the reason it failed.

[@BspVfxzVraPQ]

Australians eat vegemite and like it.

[@RedBatRacing]

l yeah. Marmite is better.

[@RedBatRacing]

The reason the coffee is horrible crap is because they burn the beans. The US is all about over doing everything, in this case roasting

[@johnb8319]

and chinese brought it back

[@timwhite8500]

Couldn’t agree more. Australians like proper coffee, not confectionery in a cup. I reckon we have the best coffee outside of Italy here down under.

[@keziaturuze6687]

Starbucks is so overrated. Support your local coffee shops!

[@jimgustafson2422]

how about support the cafe that makes the coffee you like, whether it is local or a chain?

[@Марта-с9о]

Jim Gustafson, if you visit local cafes to see if you like their coffee it counts as supporting! :з

[@jimgustafson2422]

either way...I feel no obligation to support local. Why is the well being of people that live near me more important than the well being of people who don't live near me?

[@gandhi4538]

I like Starbucks but it is very overrated.

[@letsparchmentitupyo7566]

I agree

[@ToriGirl_Loves_Hawaii]

I had the opportunity to visit Australia for two months x2. Once in 2019 and again in 2020. The food there is amazing! I couldn't believe how delicious everything is. Basically, we are not eating real food here in the States.There is a huge difference in how things taste. It's the same with their coffee. It has depth and flavor. We are so accustomed to our fake food, we can't tell the difference. It just tastes normal to us. It's not until you leave here and come back that you'll know. More than likely, SB was trying to feed them the subpar garbage that we're given here in the States ...THAT'S why it failed.They're not going to pay for that crap. One of my favorites in Sydney was chai latte. I remember my first time going to Starbucks after returning home. I ordered a chai latte, took a sip and spit it back in the cup. I threw it away. I was shocked at how watered down and tasteless it was. It took me awhile to get accustomed to this stuff we call food here. Sadly, it doesn't bother me anymore. I miss Sydney. I would love to go back again...

[@idk-gv3ci]

My Aussie friend said to me: “Once you arrive in Australia, don’t go to Starbucks for coffee. There are better places.”

[@hrosanna]

DEMONSTRIA WOO they’re right

[@rachelstar7805]

@Cbg G you can just go to a local cafe with baristas who are actually trained (believe me I know I worked at Maccas and got 2 days training and all the other people I worked with got no training so burnt coffees all round) and pay the same price or even cheaper at some places. Support your local not another American franchise.

[@matterixon]

Any decent local coffee shop is better than Starbucks /dunkin etc

[@abbad707]

DEMONSTRIA WOO mhmm yea

[@kich6172]

There are better places by far in the US also.

[@angelocruz5406]

Starbucks opening in Italy is literally like selling ice to an eskimo. Good luck with that.

[@chadgilmore5046]

That’s a goon one👏

[@vforvendetta275]

If mafia gangs become franchisees they'll do brilliantly.

[@kirstinstrand6292]

Precisely. STARBUCKS think they can sell their name in Italy....I can't wait to see how it goes for Starbucks in Italy.

[@ceen3237]

I think they will target the tourist market

[@rick_terscale1111]

Like selling ice to an eskimo??? What a bizarre comparison. Starbucks opening in Italy is more like an ice making factory that makes ice from dirty bath water opening in the North Pole..... Eskimo's don't need it, they don't want it and their ice is way better.

[@rafkedz4560]

starbucks failed in australia, because they are not stupid enough to buy 15 $ latte

[@deviendah3707]

hahaha..

[@kandalicious]

Lattes are so unhealthy and full of sugar. 😝😝😝😝

[@ozowen5961]

Club Soda No it isn't worth it. Starbucks make inferior and overpriced coffee (and the service was terrible). I'll pay for great coffee. That totally excludes Starbucks.

[@belygorod8368]

15$ for a coffee that's robbery. And Australians know plenty about robbery, and all other crimes as well 😂😂😂

[@GooseLooseMoose]

What? only if you put sugar.

[@Dynasty1818]

Melbourne alone has arguably, and actually award-winning, the best coffee in the World. It's incredibly unique there due to the milk and water used. Along comes Starbucks with their more expensive, coffee-flavoured milk with sugar and you wonder why it didn't work?

[@Steph.98114]

Not arguably, a Melbourne Brewster won the world championship which was also held in Melbourne last year.

[@paulrudd1063]

It is just crap coffee. Simple.

[@who919]

Mallee Fowler exactly

[@marvinmartinsYT]

Mallee Fowler I’ve said the same thing total crap.

[@howelltitus2875]

Mallee Fowler "coffee" more like sugar or corn syrup.

[@nycto5758]

Yue Titus you can just... not get sugar in your coffee? lmao their flavors arent any worse for you than other food chains

[@spudman3275]

Agreed, it is crap

[@flyingdutch9818]

Because we prefer coffee. On average the US hasn’t a clue what it is. They grew up on weak, percolated stuff. Our Italian immigrants schooled us.

[@alize0623]

Fly ingDutch But Starbucks has Italian names so it’s Italian!!! And it looks good on my Instagram! (Sarcasm)

[@mrb152]

Out of the coffee you can buy in the US (McDonald's, Dunkin) Starbucks offers the darkest roasts. So I doubt that's a big reason why. Especially since Starbucks is doing very well on countries with great coffee culture.

[@alliephenix]

Ehh, I prefer tea.

[@flyingdutch9818]

Brendan O'Brien all of those you mentioned produce rubbish coffee, Starbucks included. Best cafes in New York are run by Australian baristas. Name one country with ‘great coffee culture’ SBs is doing well in

[@didds8869]

+Brendan O'Brien You know your point is moot when you have to start comparing Starbucks to Maccas coffee to make it sound good

[@ElleEasternSuburbsMum]

Australians don’t have the same demand for big sugary frappuccinos and cake pops. We like simple, quality coffee from our local café

[@LittleMissJmoo]

And decent price. Sadly though cafes are a bit of a rip off at times when it comes to their cakes and biscuits ($4 for one biscuit that would have cost them around $10 to make a batch of 12-15 of the same cookie and size). I only go for the coffee and even that I'm finding its getting a bit over priced these days. Its rare to find a coffee now thats naturally strong and doesn't taste like a cup of waterdown milk....Seems like 1 in 5 cafes are worth it, the rest are just looking out for their own pocket and nothing else

[@ElleEasternSuburbsMum]

LittleMissJmoo Moo It makes sense that the prices are high in areas like Sydney due to the astronomical prices of real estate. You can assume these cafes are paying an arm and a leg for rent and I think you’d find their profit levels aren’t that much higher than what they are spending

[@ElleEasternSuburbsMum]

LittleMissJmoo Moo there’s enough cafes around for it to be extremely competitive so they couldn’t get away with too much overcharging. It’s all relative to cost of living etc

[@richiv3754]

I actually really like starbucks

[@JiMii78]

Elle Handley Shame I was in 7th grade when I was in Australia... All I ate those meat pies and chocolate milk. Didn't try the coffee but my mom enjoyed them.

[@averagedbdplayer9195]

As someone who's worked as a barista for a specialty cafe and roastery, I cannot drink Earthbucks, it just tastes downright horrible

[@djbiltv]

Because aussies prefer good coffee.

[@kebeiwjwgseywgw5590]

D.Sandero italians too

[@TaylorM6668]

D.Sandero here here 👏🏻💁🏼🇦🇺

[@b.luong2]

Dacia Sandero

[@mickybobby]

earopean?

[@MrDragon1968]

Seyed Zoalroshd Calm down Starbucks Snowflake.

[@YachtReport]

There are only 2 or 3 Starbucks in Italy. Anyone wonder why? Have a coffee anywhere in Italy and it’s better than in Starbucks.

[@fabiobiffo]

@deliverence LOL Starbucks is better than the average "Italian Coffee". You clearly have absolutely no idea what you are talking about, neither what "gourmet" is. What's next? McDonald is better than 3 michelin star Italian Restaurant?

[@rodrigo445678]

@@fabiobiffo Starbucks isn't good coffee. Lol.

[@stevenirby5576]

Yup, the one in Milian is like this massive fancy art exhibit, just to get people in the door.

[@tonyvu2011]

Australia inherited its coffee culture from Italian immigrants.

[@tonyvu2011]

@@erfanmoshtagh the Arabs inherited from Ethiopia, and we all came from Africa lol

[@atenciaf]

People in Philippines drink Starbucks coffee not because it tastes good (because it doesn't), but because it shows they are wealthy enough to afford it.

[@mrkroeger]

That how it is in America its a status symbol...I can afford but I don't buy it

[@apraew20]

Hahahah Just like Indonesians 😆

[@andrihariyanto8674]

Indonesian too, maybe

[@criselleeaquino8867]

That's true! I'm a filipino btw

[@iggyblitz8739]

Really ?, but it's such bad quality coffee.

[@rosieHolliday5887]

That's because Australia have their own coffee that's amazing already. I was there in the 90's & it's probably the first time I'd been anywhere that had coffee shops everywhere & they were mostly independent coffee shops ran by Italians. Don't forget Italians emigrated to Australia decades ago.

[@msrobyn82]

Yes. Proud as. Starbucks is hugely overrated. Too expensive but taste like crap. Ive had better coffee from my local McCafe. Gloria Jeans however is one of my faves.

[@iansath2913]

St.Ali??

[@the5139]

That’s so true...McCafe’s coffee tastes much better than the one from Starbucks. Most of the poor Americans who cannot fathom the difference between a good coffee and a bad one seem to prematurely conclude that Starbucks has the best coffee. Pathetic..

[@stanfen]

Tried starbucks coffe once ..took sip turned around trashed it and never been back ..

[@haeunaaa]

Yes. Can’t go wrong with Gloria Jeans, not to mention the pastries are really good!

[@wesleyperez248]

Fifteen

[@Rose-hh7mk]

put short: we have cheaper, better coffee than Starbucks

[@sgtcrab1]

That is true

[@Herman47]

No offense, Caity, but perhaps you fail to realize the full significance of Starbucks. I well recall the time when Starbucks first came to my small city in America, and my reaction was: "My town has finally become civilized, our town's people rendered elegant and refined."

[@Rose-hh7mk]

I wasn't making a hate comment on Starbucks, just stating a fact. Our bean quality and prices are reasonable. Starbuck's poor quality and high prices aren't reasonable. Your situation is just the result of gentrification.

[@helenivanic1628]

Gloria Jeans Coffee, now that one are good.

[@louiscypher4186]

They probably aren't Bakker, Starbucks in the US is considered to be a trendy chain (which makes me shudder thinking about the state of coffee in america) Think of it like the coffee emporium for hipsters.

[@AmbioCompanyInc]

This is no surprise to me. That's like opening a Dominoes pizza place in Italy.

[@MrCanekurbla]

AmbioAuora Sooth Absolutely true,really great comment!

[@jasperpowrie3947]

Or...opening a Starbucks in Italy

[@TimmyTickle]

Dominos have 15 outlets in Italy, most of them in Milan and the north of the country. None in Rome though

[@mwolf9868]

Didn't knew Australia has good coffee...

[@UighurKnight]

M WOLF Australia has one of the best coffee taste. People invited me to Starbucks when I traveled in US. Actually, in Australia, young people go to Starbucks for boiled water after a long drunk night club party. No one else really steps into their stores. In US, well, size matters. There's no taste in American food culture, it's all about size. That's what I realised there.

[@LongPeter]

Tip for anyone visiting Australia, don't go to Starbucks. Literally every other place is better.

[@hallohellokonnichiwa2384]

Why did Starbucks fail in Australia? Bad coffee - simple We have amazing coffee here and we don't need a Grande coffee for $5. Starbucks is only for tourists, insta and Wifi.

[@GregsKitchen]

Starbucks coffee is flavourless and terrible

[@LeonB-l9j]

On ya Greg!

[@DylanODonnell]

Greg's Kitchen ... Aussie coffee is the best in the world. It’s not even Italian/Greek anymore! Grego knows... Starbucks never had a chance! 👍🏼

[@Pinata8888]

Honestly read this comment with your voice 😂 love the videos btw!

[@lunalovegood5657]

Greg's Kitchen Like Australian food.

[@MrAstrothousand98]

Greg's Kitchen bot flavorless......just overpriced

[@peterharms3639]

The coffee was crap, the reality is that the American appreciation of coffee isn’t as mature as the rest of the worlds. Even in the UK, Starbucks coffee is seen as substandard, but there will always be US tourists.

[@Jackalos1]

Costa Coffee is more successful in the UK with over twice as many stores anyway. If you're going to give your money to a multinational corporation it may as well a 'local' one.

[@peoplesrepublicofliberland5606]

Coffe is supposed to be a pure thing, Coffee, milk (optional) and sugar. And for 8onz you shouldn't pay more than 2$.

[@brfmc964]

From an outsider's perspective, i can say that people from countries that don't have starbucks (basically italy and a few more) it is more like a tourist thing to do. If you get the chance to go to London, Paris, Tokyo, or any other major tourist city it is like a must do to to get a typical starbucks drink and take a selfie while drinking it, for your personal IG profile. It's almost something exotic to do

[@speedy1072]

It’s true we don’t have a good cafe culture like he said “coffee is for caffeine” we like cheap and we like it cheap. I personally am happy to have found a cute little coffee shop with better coffee here it was extremely hard.

[@timewaster2470]

I'm American, and frankly going to Starbucks always seemed like a tourist thing to do (or just an idiotic thing to do): buy overpriced American garbage, just for this brand that sought to be considered fashionable. They quickly seemed overexposed, even here. I lived in NYC in early 2000's, and they already seemed like Walmart or McDonald's there-on every corner. There were Americans who "can't live without Starbucks," the demographic of which is now perhaps 14-year-old girls who think it's cool (as others have said here in comments), as opposed to earlier years, when it was thought chic by 20-something urbanites, and later suburbanites who thought themselves to be hip. Then there were the rest of us Americans with good old common sense, who always thought it absurd to pay $4 for a cup of coffee, and utterly pretentious to have to ask for a "grande" or "venti." (Honestly, that is perhaps the main reason I can't bring myself to even enter one.) …And in it's later years here, now with "baristas" that are like underpaid McDonald's workers, the product and cheap store environment is even less worth the high cost. Quality standards have lowered at the stores, which rely on the name to get people in the door. If we had a competing chain, that charged less and dropped the pretense, I perhaps could get into it. …As someone else said, I'd sooner go to McDonald's to get a McCafe drink.

[@pauligrossinoz]

When I was a teenager in the 80s, Sydney cafe culture was already firmly established. Excellent quality and price in almost every suburb of Sydney - all of them small family cafes where you could see the barista make your coffee, and happily have a chat with them. Melbourne was the same. With Australia's two biggest cities already completely soaked in an excellent cafe culture, any new entrant was going to have a rough time. Starbucks never made sense here. It was a super-expensive mass-produced coffee of a lower quality than we had been getting for many decades. It was only a matter of time before the mounting losses forced them to surrender to reality. The only real surprise was that it took them so long to realise that it was never going to work.

[@riteshram74]

Starbucks is just overrated and overpriced. People buy it for an aesthetic type of picture for Instagram or for IDK what reason.

[@BAlvn-yr6ej]

you clearly don't get it. you are paying for the environment...a comfortable place to hang out and even get work done or whatever else. there are few places that offer that...try doing anything productive in a bar, restaurant, train station, or even public library for that matter....Starbucks and similar places are far superior places for reasons like that.

[@haylebayle2978]

B. Alvn No what if im just a pure coffee lover (im sure theres alot of ppl are) and just wanna enjoy a cup of coffee and i wouldnt choose starbucks cuz i can get good ones for cheaper

[@YellowTissueBox]

The age of the intellectual has truly died. When we have this chipmunks like this saying "You can get more work done in a Starbucks than a library". I'd explain further but i'd rather just let your statement hang in the air.

[@rafiq_nsr]

Nope. I go to Starbucks every day because of the coffee. I dont take photo of my coffee. I don't even care about the aesthetic what so ever.

[@wayforward5563]

I just like it to meet friends / work or hang. Don’t like the coffee but go there for the ambiance and buy a cup anyway

[@grantmalone]

If you're a tourist in Italy and buy your coffee in Starbucks you have failed the basics of being a tourist.

[@shenghan9385]

Gold

[@starberriiemmy4382]

Jay Phoenix Its a joke -_-

[@nmbnmbnmb]

Ironically, coffee doesn’t grow in Italy.

[@TheKazragore]

Honestly same in Australia. If you're wanting a Starbucks over pretty much any other nearby cafe, it's not coffee you're after...

[@santyclause8034]

@@nmbnmbnmb They invented teh Barista, you nong. Espresso is an italian invention. Don't mess with cafe culture, it'll get ugly.

[@fabros9290]

Because Australians actually prefer good coffee

[@zeitgeistx5239]

I guess Europeans don't prefer good coffee as Starbucks has conquered Europe. The arrogance in this thread is too cute. Australia isn't special, Starbucks simply didn't pay attention to the market like they paid attention to France and won them over.

[@jalo7289]

Fabros it's all preference

[@thevito1091]

Zeitgeist X Australia has some of the best coffee in the world. Eclipsing Europe . Truth

[@leopolas]

Zeitgeist X I don't understand the comparison to Europeans... I don't see the link to the history of coffee culture.

[@marksshoereviews6028]

THE VITO That isn’t why Starbucks failed in Australia. McCafe is very popular in Australia and while the coffee isn’t bad it clearly isn’t the best. I just think the Starbucks as an overall product didn’t fit into the Australian market.

[@pranjalvw2193]

Australia:- "Keep Your Sugary dibeto troubles outta my continent "

[@poeterritory]

Here's the thing. Starbucks was trying to compete in a country saturated with great coffee. Every place makes a decent brew. Even McDonalds for crying out loud. You have to offer something pretty special to stand out here. Especially in Melbourne.

[@thanderlin4058]

Selling Starbucks in Oz is like trying to sell ice to an Eskimo. Doomed to fail.

[@TheNightFlower]

Australia actually invented McCafé so there’s that. Even at a fast food place we were dissatisfied with the watery, flavourless, American style “coffee” so invented a whole new type of McDonalds for ourselves. Now McCafe is everywhere.

[@poeterritory]

Indeed it is. The main difference with our coffee and their coffee is that, they always had half and half creamer and flavoured creamers to add to it. It made the coffee a little more tolerable. For some reason, Australian's never got that. Though, to be fair, it wouldn't have helped al that much.

[@aronwilling]

I think the strategy as a point of familiarity for tourists in tourism hotspots could be quite profitable - just not on a large scale

[@poeterritory]

That's a really good point.

[@rpicifica250]

I don't blame Australia. Starbucks coffee is not really good and it's expensive.

[@hifijohn]

I know I never understood the popularity of starbucks.

[@gingerellacookiecookieguts273]

R Picifica weird I love Starbucks different strokes for different folks

[@amypattie7004]

If you guys are American, thank you. When I was in Canada I told an American that Australians didn’t like Starbucks and it was like I had spat on her religious sacraments.

[@rpicifica250]

Amy Pattie Yeah I'm American. It's a common joke around here that it's a "basic white girl thing" to get Starbucks 😂

[@PebbleBeachLife]

Starbucks also failed in South Africa. Our coffee is also much better and much cheaper! Aint nobody got time for that!

[@BenJmaN001]

As an Aussie and former barista I can confirm that SA has a great Cafe culture (plus rooibos lattes)

[@PebbleBeachLife]

@@BenJmaN001 thank you Ben, lets be besties! 😉

[@israteeg752]

But of course. No wonder coffee is better and cheaper . SA can import its coffee directly from African Coffee growers and save on freight costs as well as transit time .

[@youtubeuser5253]

I live in south Africa and it definitely hasn't failed here?

[@ghosttowngirl8421]

@@youtubeuser5253 just because it isn't all closed down, doesn't mean it's doing well.

[@bbo40]

Casual 'on/off' coffee drinker for the past 35 years . The "best" coffee I ever had was from a roadside food truck back in the early 80s. Used to work with my dad once in a while and he would stop there to get coffee before going to the construction site. Still remember how good that brew was !!

[@MATTIE1010101]

It didn't work because Australians love good coffee and Starbucks isn't good coffee. They came here thinking we would buy into their antics when we've had a thriving coffee culture for years. We have European taste, not American. And they were taught a lesson. If I had a piece of advice for any overseas business trying to make it work in Australia, try not to jam it down our throats because it won't work. Australians are too easy going and if you tell us what to do, we'll walk.

[@JohnDoe-pe7ql]

Alright Mattie calm your farm.......

[@s.merino7206]

America it's a continent not a country

[@kennysmith5066]

So you are proud to have a European taste? Coffee is original from Arabian countries.

[@RollOnToVictory]

So why is it profitable in Europe?

[@MrDragon1968]

Tyler Jossart It's kinda true though. Generally Europeans prefer espresso, or espresso based coffees. Americans prefer drip or filter coffee.

[@angelabay-jespersen6205]

I live in Australia and I have to say that the coffee we have in here tastes WAAAAAYY better than coffee in many other countries. Also, I'll only ever go to Gloria Jeans if there's no other option available, and sometimes not even then, because their coffee just tastes crap. Sadly, no matter which outlet I have been to their coffee is ALWAYS burnt and bitter so maybe the problem is with how they train their baristas because as your story stated we've been drinking coffee here for a very long time so our palettes are quite sophisticated when it comes to coffee.

[@oldsongsnew8797]

Good coffee in Italy

[@redrockseven9114]

Angela Bay-Jespersen Gloria Jeans has pretty good cake though.

[@ivermec-tin666]

Angela Bay-Jespersen The burnt and bitter flavor of Starbucks coffee is a result of the roasting process, and is beyond the control of their baristas. It tastes burnt because it is burnt.

[@Atlas_Uncharted]

I believe the reason why Australian coffee is so good is because of the Greek and Italian immigrants of the 70s. They really helped develop Australia's coffee. Also hipster's love for coffee has also been a major contributor.

[@jeremylakeman]

I live in Adelaide, if you work in the CBD (and if you work a white collar job, you probably do), you are 5 minutes away from *multiple* good cafe's. Where the barista will come to know you by name. If you work outside the CBD, there's probably a van who will drive to your business daily to serve your morning coffee. Heck, McDonalds invented McCafe in Australia in order to compete with our cafe culture.

[@richardfinlayson1524]

in Melbourne we have thousands of great coffee shops, probably a result of lots of migration from italy in the 50s, we are used to good coffee, and dont trust corporate coffee

[@j.kapiris]

richard finlayson it’s not like New York doesn’t have a lot of Italians and your corporation theory doesn’t explain how McDonalds, KFC, Dominos have done so well here ....

[@richardfinlayson1524]

@@j.kapiris oh well you tell me why they failed here, we just didnt need them

[@j.kapiris]

richard finlayson “don’t trust corporations”. That sounds like some communist gobbledygook to me.

[@BeczaBot]

@ J ...those companies sell food, dude.

[@buffomarinus17]

When Dictator Dan let’s you out.....

[@id70b40]

Considering the cafe culture in Australia where there’s a good coffee shop on every street corner…. Why on earth would you choose Starbucks over a local cafe? Even McCafe coffee is better than Starbucks

[@neilatkinson9739]

It's simple...Australalians like coffee to taste like coffee and not dirty sock water.

[@rick_terscale1111]

Even the Starbucks coffee pods taste awful. No depth of flavor. No richness. You taste it and it's like "so where's the coffee???"

[@Tillysnow1]

The funniest part was the narrator calling a flat white a "speciality menu item"

[@TimmyTickle]

Technically, it is from a Yank perspective

[@mollyluckett5315]

Tim Mackie from a what

[@another1commenter770]

Ikr, like its some kind of Café Bombón

[@peachyteese]

Sir Handel No a yank is slang for American. It’s rhyming slang. I.e septic tank yank. They’re also called seppos 😂

[@tIanne70]

And thinking that coffee drinkers like Gloria Jeans.

[@RJCoAustralia]

Lets be honest as an Aussie starbucks tastes like cheap dirty water

[@mharro88]

Jadoy Blaziken no just Australian...

[@ZOOBZGOMEZ]

It does it’s disgusting it has no taste

[@chrisharris5468]

R.J & Co Yes so true

[@user-jv8th4nm6p]

For Americans

[@the2sparklypartyhats807]

Walked into a Starbucks back in 2016 and instantly walked out because it smelled like sewerage - not sure how anyone could stand 5 minutes in there

[@pmpbuhgm]

Glad to hear that. It is the awareness in people that lead to the failure of Starbucks in Australia. Hopefully, this awareness travels to other parts of the world. Thank you

[@josephwinder6878]

No, it's really simple. It's an inferior product. That all. Why would we pay more for crap American product when we do it so much better.

[@tinabraxton4906]

Starbucks needs to be thrown out of Malta. We have local cafes, owned by local families who serve much better coffee. We don't need a US-based corporate monster.

[@polipod2074]

And thrown out of Italy too!

[@pangaea5258]

Can we just throw Starbucks out of all of Europe? Lol.

[@josephwinder6878]

Yep, get rid of em. Save your culture

[@xquahd]

Malta has Starbucks? Wow didn't expect that. It is in Europe though so you can't count anything out

[@zowie8888able]

While I hate Starbucks, I feel a little proud as an Australian with Maltese heritage to know that Malta has a Starbucks. My mum did say they've got everything since joining the EU.

[@versejumper]

I live in Sydney. The only people I really know who like Starbucks are preteen girls who only really buy it to post photos on Instagram.

[@hudsondonnell444]

That species is found in every country in the world.

[@ThisToxicX]

Very true, but there is one in Melbourne 5 minutes away from me and its pretty decent, better then the one i went to in los angeles, ive only been to 4 starbucks before, first time in the city near federation square (its closed down now and iy was passable) one in disney land aneheim, its good, i went to one in los angeles, it wasnt very good, the best one is 5 minutes away from my house, it opened a couple of months ago

[@TheTroposa]

But they will grow up and know no better :-(. Happy meals all over again.

[@soccerboy1447]

littledicks i kinda like it but the closest shop near me is miles away and its way to overpriced

[@gooble69]

preteens and Asians. I'm not being racist here you go to one of the few Starbucks left in Australia the only people in there are a handful of Chinese tourists...

[@lamova5824]

I like starbucks, but after spending a year in Melbourne my life changed! So many independent coffe shops with amazing flavors and great baristas. Now back in US and I cant find a quality coffee shop that compares :(

[@Ellier215]

LAMOVA thanks for your input.

[@paulbaker9277]

Yep, less chemicals .

[@DaiLusional]

Come back and visit us again 😀

[@moderndayafronaut]

Same!

[@katherinemorelle7115]

Sorry we spoiled you 😁 I know there are a couple of Aussie cafes in LA and NY, so you could count on a decent coffee there at least...

[@wks2291]

just ignore australia, wasting time there, hope all the brands ignore them

[@Ali-kt6mm]

Why !

[@jimsy5530]

Aussies know good coffee. And Starbucks ain't it.

[@JackPlayz]

Jimsy, True! Starbucks isn’t even that good and pretty overpriced. Same goes for some other countries as well. People either drink tea or coffee at local cafés instead. Aussies surely know their stuff.

[@ozowen5961]

Club Soda Er no. I've had a few Starbucks coffees and wasn't thrilled at all. My Son In Law recently went to the USA and told me I'd be disgusted. He said that it was impossible to get a decent coffee anywhere. I love my coffee, so that's a big strike against me going stateside.

[@MannyBiship]

ozowen there are good coffee places in america. Your son in law just complains and wants to hop on the trend of hating usa.

[@ozowen5961]

Not at all. He just hated the coffee..

[@harrisonmccoll1093]

Nope liquid garbage.

[@hardcorejubul9446]

Theres a starbucks here in goldcoast near a university. And they dont have any cafe competition for 1-2 km. But the local still choose to travel far distance to a different coffee shop. Starbucks is a ripoff.

[@j_0anna]

That's odd that there's only one coffee shop near a university. I live near Brisbane city and coffee culture near unis is thriving.

[@TheQuantumCreeper]

Joanna Craddy same here. I’m at Utas and we have 3 coffee shops / cafes within 50m of eachother at the middle of the campus

[@hardcorejubul9446]

Joanna Craddy its next to motorway

[@hardcorejubul9446]

TheQuantumCreeper yea i know. They had to add acai bowl or some other healthy stuff

[@dragoon2121]

Thers a few in Brisbane

[@Movie_Games]

Starbucks doesn't make sense in Australia. Nobody is going to ride a kangaroo across the plains for 2 hours, dodging deadly spiders and snakes, just to get a $15 cup of coffee.

[@marahkhayyal1152]

I hope you are kidding...

[@Movie_Games]

No. Have you seen Crocodile Dundee or The Rescuers Down Under?

[@69RobertLOL]

Mate just get an emu, they're way faster and can dodge little critters

[@felixphilippe7224]

very original.

[@redchook5050]

Emus can outrun the drop bears, too.

[@Molly-tv5sv]

I'll always go to a local place rather than a Starbucks, even if it's a dollar or so more expensive at the small business, just since the coffee and atmosphere are better. I think Aussies in general are particular about everything we interact with, if we find a business that makes coffee we like, we will support and make a community within that circle. I've tasted some of the best coffee in less commercialized stores. (also the servo coffee is actually wayyyyyy better than sb anyways haha)

[@vitocorleone1462]

Oh you're opening a store in Italy? That's like opening a dominos there

[@Crabashi]

at least dominos is actually decent

[@lfarru]

Jokes on you, there's Domino in Milan

[@mikahakkinen6403]

you mean Pizza Hut?

[@LoneWolfMidnight]

L Farru lol I’ve actually been there too

[@TheWBWoman]

L Farru - Brilliant!

[@NxDoyle]

A seven minute segment to explain what an Australian can tell you in a few seconds. Our coffee culture was built on post-war Italian immigration, so we knew the best coffee long before Starbucks came along.

[@jurgentreue1200]

I agree. Every town in Australia had an Italian or Greek cafe where you can always get a great coffee.

[@burningphoneix]

But that begs the question: The United States also had a large Italian migrant community. Why didn't Cafe culture grow there as well?

[@burningphoneix]

Mulloway Man Of course, I understand that but even in areas with high Italian immigration like New York and Chicago had no cafe culture despite a strong Italian cultural presence in cuisine. In fact, new York and Chicago are the two cities in America with the MOST Starbucks locations.

[@CHMichael]

Nx Doyle thank you for the short and better version

[@xr6lad]

Its like they arrived AFTER 500,000 other coffee shops had set up and thought ‘you know, if we make bad coffee and overcharge for it, will muscle in on those 500,000 other cafes’. Lol

[@lexo3121]

Like seriously in Australia McDonalds coffee is wayyy better than Starbucks

[@BeczaBot]

You mean, ‘McCafe’? ...Didn’t Australia start the McCafe concept?

[@lexo3121]

BeczaBot um sure yes I mean McCafé (the great Australian invention) but it sounds kinda wanky to say McCafé coffee

[@vasilisadi6738]

@@lexo3121 hmmm, you mean australians invented McCafe? Then thank you, because I love it:) especially with student discount for latte, i buy it for 1,36 dollars in Czech republic and it tastes really good :)

[@lexo3121]

Vasilisa Di that’s awesome! saying we ‘invented’ it is probably giving us too much credit, but mcdonalds started here, as a ‘test market’

[@migaish_]

@am d oh man I loooove 7/11 coffee 😂 so much better & cheaper than Starbucks or Gloria Jeans

[@3adelossantosainjelmartine247]

🎯 Key Takeaways for quick navigation: 00:01 ☕️ Starbucks' Global Expansion 00:25 🇦🇺 Starbucks' Entry into Australia 01:21 🚀 Rapid Expansion and Lack of Differentiation 02:13 ☕️ Australian Coffee Culture 04:06 🌟 Success of Gloria Jean's in Australia 05:03 🇮🇹 Starbucks in Italy and Starbucks' Comeback in Australia Made with HARPA AI

[@chookchack]

Starbucks in italy? Really? Do they really think they can outdo coffee in italy?

[@mikeoxlong6351]

Bill Latibay Connecticut does Pizza better than New York so it kinda is possible.

[@BlownMacTruck]

Why do people think the coffee in Italy is godlike? Their third wave coffee scene is almost non existent and it’s been like this for almost a decade. The majority of coffee suppliers in Italy use low end, blended beans and cafes can’t even tell you what the blends are, let alone get any single origins. This comment section is full of people who have no idea about the actual state of coffee these days.

[@k-leb4671]

BlownMacTruck My grandfather, who comes from Australia and knows good coffee but now lives in England, says that he avoids the Italian-owned cafes in the UK. So, you may have a point.

[@zxxNikoxxz]

Bill Latibay They can't, the Starbucks will open in a highly frequented tourist area, so I assume all clients will be foreigners

[@chookchack]

BlownMacTruck they cannot even survive australian market let alone in italy. Italians know their coffee, and most of them brew their own at home. Italians would never buy overpriced starbucks coffee. They can have success in a heavy touristy areas but to make starbucks as a staple for italians like in the states is a long shot.

[@leydensjar]

They failed in Australia because we have much better coffee.

[@Ellier215]

Sean Elliott hey mate! Can I visit you?

[@belindamak1608]

MM E ...they literally clicked & pasted an American business thinking it will work down under🤗

[@ivfproductions3014]

much better coffee than who

[@leydensjar]

Better coffee than Starbucks was offering.

[@leydensjar]

+Hammer 001 Nice try, but no. Coffee culture in Melbourne is do much stronger than "a bag of Nero". For instance, within walking distance of where I live are cafés who are also independent roasters. I'm not sure where you're going for your latte, but come to Melbourne and I'll buy you a real cup of coffee. :)

[@rexablett943]

If America had our coffee culture, Starbucks would never have taken off their either. Would you rather pay up to $8 for a drink that resembles but is *not* a coffee, is too big and too sweet, or like $3.50 for a badass barista-made bad boy that’s far and away the better product...It’s not hard...

[@astrohawke]

Neither. Even $3.50 for a coffee is too much.

[@humble_frog]

astrohawke - $3.50 Australian Dollars is the average price for a coffee, so like $2.50 in Freedom Bucks.

[@MrGeocidal]

If the Italians brought their coffee culture to Australia, why didn't the Italians bring their coffee culture to America?

[@originalmix2546]

@@MrGeocidal There are tons of Greeks, living, owning businesses in Australia and those folks know good coffee.

[@drgnarm]

Starbucks is famous for their frappuccinos, not their coffee. And anyone who has had a frappuccino knows that is it not even remotely "similar" to coffee, or even pretending to be a coffee. It is a frozen drink that can have coffee flavorings added. Their regular coffee is not all that bad, and if you know how to order, it won't cost you more than $3 for a venti. ..which is comparable to most coffee shops where I live.

[@terrygerhart1485]

Charbucks is to coffee as the Big Mac is to fine dining. Basically noting special, difference is the Big M is priced accordingly.

[@onesojourner7514]

Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!

[@Chris-ci8vs]

Aye it's great

[@JohnPKING-nj8nc]

"Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!" My town in Mexico only has a couple Starbucks - out of half a million people. The rest of the city still has soooo many indie coffee shops - the way they used to in lots of coastal California. It's the perfect balance. I still like Starbucks from time to time but moving in and buying up most of the indie coffee shops kind of killed a lot of that more chilled kind of shop - less corporate, on the go kind of vibe - sure you can relax for hours in a Starbucks too but they are more crowded - in lots of places that is all there is but Starbucks.

[@thelemon8105]

one sojourner COFFEE

[@Debonair.Aristocrat]

In Australia I've only just ever seen the one Starbucks tucked away in an alley somewhere.

[@phalanx3803]

come walk through the Australian country side and see all the beautiful but deadly animals

[@do0mageddon-j8l]

Answer: Because we Australians like actual coffee. Not crap.

[@Allyo3]

Actual Answer: Maccas $1 coffee

[@Texxcc]

Furuichi Dono #7Eleven

[@rext87able]

i get a dollar coffee from maccas every morning mate theres nothing wrong with it

[@blownspeakersss]

What? Starbucks sells regular coffee, and it's actually quite strong and good. You just have to avoid those sugary girl drinks.

[@anuradhayadav4602]

And some cheaters in the Australian cricket team

[@shinibi]

Australia has better coffee for sure.

[@mihratrahman36]

Yes

[@jaeyounglee5410]

I've seen you 3 times this past month in the comments. The frick

[@henryverschuur5395]

Thanks mate

[@daleboxsell2805]

Australian coffee is almost as bad as the beer.👎👎👎👎

[@shmick6079]

Dale Boxsell you obviously haven’t tried any proper Australian beer.

[@Tenex007]

Just a few points..... Pretty much all that has been said in this video clip is accurate but it is incomplete. The biggest two issues Starbucks had, competing with the local friendly Cafe were: 1. Wages. In Australia unions wield enormous amount of power in labour laws thanks to labour party and as such employing staff is an expensive endeavour. This is partly the reason why the vast majority of Australian retail business, and in particular the ones in food and drinks industry, will fail within 1 to 2 years. So while Starbucks is able to buy its wholesale coffee cheaper, The local friendly Cafe runs on minimum number of staff (usually just the business owner and their family) and/or staff that are paid cash and below minimum wages. 2. Population density and dispersity in Australia works very differently to US and Europe. In most places, if you take a square kilometre measurement of population in that vicinity, vs the availability of cafes and restaurants in the same vicinity, there is more restaurants with less people "in that vicinity" seeking to eat or drink. This is not the same in the US, Europe and many other places in the world where you have very high density of people packed into small places / apartments / offices and so on. Gloria Jeans also works in a very franchised manner and very much "lends" itself to how the local cafes work. Sure the menu is important as well, but it is on much lower degree of importance than the points I have mentioned.

[@lisatrigger9419]

I’m from Melbourne and I would never step foot in a Starbucks.

[@jacobc590]

I’m in Brisbane and I see more people buying 7/11 coffees in the arvo then people buying Starbucks in the morning

[@mnbalfour1985]

The French, the Italians, and the Melbournites are the holy trinity of coffee tragics.

[@JayJayGirl26]

I'm Viennese, I would never set a foot in a starbucks

[@kenhuang3820]

Try buy take away coffee in local cafe n sit in Starbucks drinking outside coffee....That is fun n that what I do hahah...Also the Starbucks coffee taste crap literally crap .... I'm from Melbourne n they don't seem to care when it comes to making coffee place milk on steamer n I even see staff chatting amongst themselves for several minutes during non peak hour before serving the drinks

[@jallalsmith4698]

Im from Sydney Melbourne really take pride with Their caffe it’s so good

[@dangerouslytalented]

They didn’t adjust to Australia’s quality expectations. We heard the hype, drank the coffee, and it wasn’t good enough to compete with superior local coffee

[@lockietav487]

To be honest, one big reason Starbuck's failed here was because we don't need a big American food chain hustling out the little guys (small cafes). Starbuck's doesn't care about coffee, they care about money. I'll tell you what, Starbuck's will never provide the warm smile of the local barista, that's for sure!

[@SomethingBeautifulHandcrafts]

As an American, I totally agree. This is the land of big box chains, and I hate it. I just make my own coffee.

[@Crilic3]

Come to Australia and be one of us! You belong!

[@rotorrover1033]

MacDonalds isn't that an American company weirdo

[@Kuyabakas]

Starbuck's will never provide the warm smile of the local barista? Hmmmm... So Starbucks Australia hired non-Aussie baristas? Your reason is probably the worst. If Australians could not provide the so-called warm smile when working for a non-Australian company then other companies should avoid doing business in Australia.

[@boofalooaloo6875]

yet there seems too be a maccas on every street corner ...

[@maxasaurus3008]

I didn’t know Starbucks just steamrolled it’s way into Australia like that, good for you Aussies and shame on Starbucks.

[@Marios-br1hm]

Starbucks is overpriced and its coffee its just average. You can find amazing coffee on other chains and independent coffee shops around at a much better price dont be a fool

[@dimuk9928]

I have never been to StarBuck

[@w200iandres]

It's a social status thing, like having the last iPhone lol

[@vernwalker9515]

Marios traditional coffee seems better,I heard some people said it

[@ytxmak]

Marios- you are correct. Jeez man, I get better filter coffee, on tap FREE at work!

[@JLDReactions]

@Marios I used to work at Starbucks, and I disagree. As far as the plain coffees they have some really good ones from Latin America and Ethiopia. You just have to know how to make it right. Starbucks gets a bad rep because people associate it with frappuccinos and flavored lattes. But the coffee itself is good if you make it right. I still mostly only support local coffee shops though.

[@hamedhosseini4938]

That's why Australia is loveable. Unique and savage.

[@creatrixZBD]

Hamed Hosseini that's a great description of a certain type of Aussie :) cheers, mate

[@notcaaaramels]

Cheers to you! That's a great description!

[@hamishfullerton7309]

Yeah there's good aussi savage and bad aussi savage, throwing away our car industry and choosing to buy expensive Thai dirty diesel utes for me is a savage mistake, PS on coffee I happen to not mind Starbucks coffee, because they make a good quality filtered coffee, that actually can be just as tasty and enjoyable as the typical Italian espresso style Australians like, because the extraction process brings out different characteristics, which is also why plunger coffee is my favourite

[@glossygloss472]

cringe

[@toshiharukobayashi6467]

😆😆😅😅😄

[@jaydawg4732]

I think the guy was way off with the idea that Starbucks was "too available". It was just that Australia already had a coffee culture and Starbucks was behind us.

[@Adol48261]

The idea of being too available is they opened up so many locations overnight, there was no slow roll out where locals get interested like "oh hey we here in X town are getting a Starbucks like they have in Y or Z city" and tried it out of curiosity, it was just a ton of places overnight with no build up of interest Artificial scarcity is weird but it works lol

[@TheTrueLDS]

Jehan Gonsalkorale really? Starbucks never developed the need for their brand in the country. They invested in too many stores without having enough clientele.

[@mattcorcoran7082]

But that doesn't explain why Starbucks succeeded in other countries that already had a coffee culture. I think it was marketing. We already had plenty of coffee chains and Starbucks was just one of many. I don't remember Starbucks being front of mind here. If they'd blitzed the advertising here they might have done better

[@TheTrueLDS]

Matt Corcoran Exactly, which falls under the ‘not developing their brand enough’.

[@billy4147]

I am an Australian and lived in the USA for 15 years. In a gross generalization Aussie coffee is superior to the American coffee. Starbucks was better than average however tasted burnt to me. No surprise they struggled in Australia.

[@ASADHARARIVID1]

Because they are smart enough not to pay $5 a coffee

[@tombodoh]

Hooray. I learnt *not* to drink in Starbucks in Australia.

[@zart3374]

Actually, they pay just about the same for coffee as people do in the US. Look at the prices at 4:34.

[@samuelpezzetta7084]

@Zart Those are Australian Dollars, not USD :)

[@zart3374]

Oh yeah my bad.

[@siddharthchowdaryvunnam525]

Or maybe because they are stupid enough to ignore the value of high image brand! 😏

[@jamesfrench7299]

Aussies simply associated Starbucks with lousy American coffee.

[@user-bz7kq1fi1b]

James French - yeah - because thats what it is...

[@benis6316]

We're not wrong though :/

[@ahul0812]

Basically yeah

[@rick_terscale1111]

They make nice cheesecakes though! And Frappucinos. :D

[@HarleyHerbert]

So Starbucks' response to their failure in Australia essentially could be summed up as "Australians are a lost cause, why bother making changes to adapt to the market? Let's just appeal to tourists instead". Even companies like McDonalds have put more effort into adapting to different foreign markets than Starbucks

[@bicanoo_magic3452]

McDonalds even did the unthinkable and put Beetroot on an Ozzie burger,..how good was that? I actually liked it..

[@bicanoo_magic3452]

True story!! NO ONE calls it McDonalds anymore...

[@CreeperDroppings]

They actually market it as Maccas. McDonalds is truly one of the smartest global companies ever made. They have the success of Coca-Cola but with a much more intricate product.

[@doyoulikebeetroot]

@@bicanoo_magic3452 Beetroot is revolting and an Aussie burger is the work of the devil.

[@markb3146]

Maccas coffee is now OK... depends on the store....

[@shangoat2008]

Starbucks is like Apple. American people buy it not because it's the best product on the market, but because it's the most expensive.