Why The MacBook's Glowing Apple Logo Was Removed

Back in 2015, Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the MacBook Pro and MacBook Air have also received the same treatment. This caused some controversy, since the glowing Apple logo has been around for over two decades and has become an iconic design element of Apple’s notebooks. So why was the illuminated Apple logo removed? Well, that’s exactly what I’ll explain in this video.
Music: Bensound - Piano Moment

[@AppleExplained]

I apologize for my voice, I'm currently sick but still wanted to upload for you guys 🤧 - Greg

[@saadplayz18]

But your Voices is still same lol 😂

[@rinkiyakepapaa]

It sounds the same (but ya i hear a little flatness)

[@theartemis5687]

I just hope you don’t catch COVID mate, I don’t care about sickness right now.

[@oldtech8520]

Your voice is the same get better soon

[@AppleExplained]

@@theartemis5687 Just a cold, thank goodness!

[@Oscar-wj8hc]

The glowing apple was probably the most iconic detail they could put on their devices

[@keyurchakurkar3687]

Hell yeah.

[@morganjones2944]

Agree, i hope Tim Cook is reading these comments

[@scootpoyo9734]

@@morganjones2944 Apple nowdays give customer what Apple want. Not what customer want. Yet people still buy it.

[@morganjones2944]

@@scootpoyo9734 Exactly, they could’ve used a thin LED strip to put behind the hole. Guess Apple was too lazy but as a $2.2T company they can afford to do it.

[@angela7595]

@@scootpoyo9734 wait is the glowing apple really a big deal? like is everyone really upset it’s gone?

[@jasonlast7091]

The way that is so softly turns on as you raise the screen up; God I will miss this tiny aesthetic.

[@woomynation]

I won't have to miss it, I'm on a 2012 macbook pro using youtube

[@ellagrace9326]

I know not everyone shares my beliefs but please don't use His name in vain

[@jasonlast7091]

@@ellagrace9326 ok Karen

[@Khonic23]

Once you learn about pc’s you become aware they have garbage cheap hardware pretty much less than $300 hardware for a $2000 machine it’s quite sad, don’t let their cheap lighting fool you.. The only saving grace is how well ios is optimized

[@user-ui7tn1fq2b]

@@woomynation Legend

[@the.violin.noobie]

What I really miss are the battery level on the side of the mac (that worked even if the macbook was turned off) and the little light that told us if it was on or off. Now with the new macbooks that turn on when you open it, or press any key, you cannot know if it is turned off or on if you don't... turn it on. Really it's a huge fail when it was so good before!

[@hs2261]

That was such a necessary feature! And super cool

[@XSemperIdem5]

Sometimes companies go too far in removing useful features. I have a 2011 MBP and use the battery indicator while charging it to give me an idea of how much longer I need to keep it connected or if it's good enough to unplug it and power it on.

[@WilliamCondonMoriarty]

My guess is they wanted more power cycles to happen to reduce battery lifespan.

One of the obvious reason is the machines now are so fast and responsible that they don't need to spent space and hardware to do this stuff since there almost no diference if your machine is off or just sleeping the time to wake up is almost the same 'just the time to open it'...

[@Chris-onyt]

​@XSemperIdem5 my msi laptop has a power and battery indicator when gets low it glows orange

[@timothymalaspino5549]

The glowing apple was so iconic. I’ve had macs all my life but the first MacBook I ever bought was the 2017 MacBook. It was good but too small and had too little space on it. I wanted something bigger and better so I ended up going from a 2017 MacBook to a 2015 MacBook Pro. One for the 15.4 inch screen plus more space but the glowing apple is by far my favorite thing on it. Can’t believe they got rid of it. I hope they bring it back eventually.

[@CHURCHISAWESUM]

Oh god, your first MacBook was that atrocity? You missed some seriously good machines before that red headed stepchild

[@jasminep1084]

honestly the glowing logo is the only thing i miss from my old pro. i'm happy that i have a new computer but it was a cool feature

[@Thunder-dp7du]

It is the most existing glow at night

[@jun_suzuki42]

I wished it will come back again.

[@jasminep1084]

@@MrCooper83 yes magsafe! that was awesome too. i know i tripped over my chords constantly but didnt really worry about it

[@tcbuses]

@@MrCooper83 Really? I have a 2009 Macbook White as well! It's not in amazing condition. (missing space bar, very scuffed, warped bottom)

[@MelodyBrony]

@@MrCooper83 I actually prefer the USB-C route, for the fact that I can just carry one cable for all my devices when traveling.

[@iGotAux]

If Steve was still with us, he’d want Apple to fix the screen issue without taking out the apple light

[@officialnineinchnails1899]

And thousands of engineers would say “it’s not possible“ and then SJ would make it possible

[@iGotAux]

@@officialnineinchnails1899 So true

[@thejpkotor]

it would actually be very easy to just put an LED in it and make it glow again... wouldn't use much power either

[@athenaathena77712]

We all miss his kind creative heart...

[@silas537]

wait did he pass away ive been livin under a rock

[@aegonthedragon7303]

Really miss that glowing light, just gave the machine so much more personality than a barely visible piece of metal. It even had an unintended function in telling if your backlight is blown by shining light through it.

[@lacosta0892]

Maybe if Apple for once didn’t just focus on making the MacBook incredibly thin, they could have more unique features like this again

[@immunityvi6968]

Maybe the “thinness” should be reserved for the Air. Leave the Pros thick enough for the glowing logo (still sleek design, Pros don’t need to be as thin as an iPad). At least there’s an aesthetic difference to Air and Pro that’s not just size.

[@powerpc64]

the m2 series is *slightly* thicker now

[@itssidx]

the new series is now thicker like the M2 Macbook pro im commenting from, so maybe they theoretically could bring it back. @@immunityvi6968

[@staringcorgi6475]

⁠@@immunityvi6968the issue with sunlight making a mark bc of the cut out

[@LosDefinit]

I like how the 3rd reason was they don’t have to impress you anymore lmao

[@insert_username_here]

Apple fanboys will like anything from Apple, even if it’s the blandest, most mediocre piece of garbage.

[@r3dluff]

@@insert_username_here for example?

[@futureivygirl]

@@r3dluff maybe a iPhone 12 that’s purple and costs more?

[@r3dluff]

@@futureivygirl idk where you got that it costs more, i just checked the apple website and they all cost the same regardless of color

[@futureivygirl]

@@r3dluff Another thing is the fact that they have just been reselling the same phone since the iPhone X (and the 6, 6s, and 6 something are all basically the same phones just higher prices. I’ve had all three of them)

[@CubeartAnimations]

Notice how these videos go straight to the point and don’t drag the topic out for 10 minutes, subscribed

[@ishs3282]

Well there was no much to talk about in this video but he Always do it

[@CubeartAnimations]

@@ishs3282 yea but a lot of youtubers will take like 10 minutes to countdown the top 3 illegal waterslides lmao because they keep explaining what every word means and the history of the universe after asking people to like, subscribe, buy the merch, hit the bell, and share

[@ishs3282]

@@CubeartAnimations now I get it

[@sharp14x]

Instead, he dragged out a minute to 4.

[@shady4tv]

I dont like or use apple products at all but find this channel wonderful for this reason. It answers the question it sets out too. It's not too busy trying to distract me.

[@theoneandonly34]

I love your videos. Especially the music in the background

[@sinby9116]

I don't mind the new logo, probably because I have a 2017 model but I thought it was cool originally and am lowkey jealous of those with macs that do have the glowing logo, but both design choices are valid. My only complaint about the new logo is they chose a smooth metal that, if you don't clean it occasionally, becomes obviously not shiny if you don't use a case lol

[@InfraReddest]

The glowing apple logo actually had a functional upside as well. When the backlight on the screen would inevitably go out, you could shine a light through the apple logo to see if the screen was actually on, thus confirming the issue of a bad backlight.

[@DiamandiL]

Yeah, I used to do that all the time to diagnose screen issues. It also served as a way of telling if the computer was actually on, since Apple seem to have an aversion to indicator LEDs. Now with USB-C you cant even tell if the computer is charging or if an SMC reset was successful.

[@klystron2010]

Was looking for this comment.

[@moopet8036]

Yeah, the new ones don't have any indicator that they're turned on. If you reboot and get that black screen for anywhere between a minute and an hour, you literally can't tell if it's turned on and is working through some kind of update or if it's crashed. I rarely reboot mine because I have no confidence it's going to work.

[@gerrittmolloy3636]

Oh my I remember trouble shooting my MacBook Pro as you described back in the late 2000’s. Miss those days.

[@lzh4950]

@@DiamandiL MacBooks before 2012 did have an indicator LED I remember

[@mrtechreloader]

Great video, i don't know if you remember or not i have been with you since 10k and seen you grow massively since then. I have also been inspired by you and have started my own channel!!!

[@joshuawarren8777]

PS: I LOVE your Videos, they are so informative and enjoyable to watch! WELL DONE! 🙌🏻

[@Pandurz]

My MacBook Pro from 2013 has been so good to me, I haven’t had the need to look at newer models. I didn’t realize they got rid of the glowing logo, that’s so sad. Mine still feels like it’s super lux looking to me because of it. Steve Jobs really knew how to make tech subtly beautiful and enticing to look at, I’m glad I got to enjoy that era.

[@andrewduong2740]

Well Jony Ive did

[@antonioamato8213]

I still have my 2012. It started to go downhill a few months ago so I replaced the hard disk with a SSD and it's like new!

[@ccccallum]

I'm typing this comment from my 2013 MacBook Air, I still love it so much!

[@sampari6358]

Yup I still got my 2011 .

[@vassilisbitzionis1420]

@@antonioamato8213 Exactly the same. I upgraded to an SSD and doubled the RAM, now the Macbook is even faster than my 2 year old HP Laptop.

[@M-28xD]

“Because we thought you already have the glowing logo from previous laptop”

[@IshamTrivedi]

Nailed it. In a couple decades (or few years), they'll reintroduce the glowing logo and make a big deal about it in presentation...maybe charge extra. Sell every sucker a unit in the name of nostalgia, LOL.

[@barbrat8yearsago229]

@@IshamTrivedi Nostalgia sells, that's exactly the reason why they reintroduced the SE but more up-to-date. Same with Instagram on their 10th birthday when they had that special logo changing thing for limited time. Honestly wouldn't be surprised when the do the same for the iPhone 4

[@IshamTrivedi]

@@barbrat8yearsago229 More importantly, relying on nostalgia shows a lack of fresh ideas. Apple creates such 'safety nets' to boost sales when they're eventually down all the time. The first iPhone didn't have video-recording, for example, to sell iPhone 2.

[@stephenhope7319]

Thank you for the explanation. I have a 2015 Mac Book Pro with illuminated loge and now a 2022 Mac Book Air without the illumination. I thought that lit logo was a great ad tool, sadly gone.

[@F4834N]

Well, atleast they listened and brought back the mag safe for newer macs

[@StereotypedMe_]

Glowing logo will have a comeback next decade, history repeats

[@johnbond1602]

I hope, lol.

[@cameleonarabic8124]

we hope

[@ArthurD]

If they'll wake up and stop sacrificing features for the sake of thinness, yes it probably will be.

[@litjellyfish]

Nope.

[@AMalas]

Perceived obsolescence is what repeats

[@failed_physicist]

The glowing apple logo was so iconic and I really liked the way it looked in the dark. I wish they kept it even it meant having a slightly thicker display.

[@Maatjuhhh]

and now with the new MacBook Pro 14 and 16 inch in the old style of MacBooks, I wish this was the moment for the Apple glowing to return. Alas, it didn't happen.

[@azan-183]

@@Maatjuhhh same! They could have fixed the problems with the original light, like sunlight shining through. But we got MagSafe back which I'm so excited for!

[@Maatjuhhh]

@@azan-183 tbh i never noticed the sunlight problem. Yes I'm happy that the MagSafe and normal F buttons are back. I have a MacBook from late 2013 and I held off upgrading since 2016. So a while then.

[@SugmaDick]

Learn how to use their, there and they're. It's legit basic English mate, it isn't that hard.

[@failed_physicist]

@@SugmaDick bro ik how to use it, it’s just that autocorrect messed it up when I accidentally mistyped it

[@richard1113]

I always presumed it had to do with saving as much power on the battery as possible. But your video points out a lot I hadn't known or considered. Thank you!

[@erikgramling7739]

Awesome this was really helpful Thanks!

[@STLYRZA]

This video will certainly catch the winds of the KZbin algorithm

[@pratipalsinhvaghela4782]

True hha

[@ChiefIceCube]

Here before this comment blows up

[@none-qs3sl]

Please lets not spam the comment section with this bull shit. its the modern equivalent of saying "First!".

[@BK-px7ds]

Yes, but only in a couple of years.

[@enduity]

Already did, I'm the proof, I don't watch this channel

[@ikramali8223]

The glowing Apple logo was actually one of the best features of the design

[@Kris4Infinity]

for real tho... it was unique and lets be honest- everyone thinks and knows it looks cool- and especially in the dark..

[@ikramali8223]

@@Kris4Infinity it was iconic tbh. Separated this from just any other laptop

[@Kris4Infinity]

@@ikramali8223 yee- i saw u can get ur new macbooks back lasercut to have that back even custom design.. but its rly expensive-

[@BrawndoQC]

I’m actually glad they removed it I hated showing off in public spaces

[@Kris4Infinity]

@@BrawndoQC well- 100 people 100 opinions :D

[@visingh]

1:52 what do you mean by the iPad pro having a pencil cut out and rigidity issues due to that? I can't recall seeing that issue, also where is the cutout on iPad pro for the pencil? The capsule shape cut out on the side where the pencil magnetically snaps on?

[@gird4p]

It was quite informative. As a bad english speaker, I got everything you said without check subtitles. Thanks again for your understandable and slow speech.

[@realtimestatic]

New era: Ah yes the era of removing features

[@alexlaurence]

That's Apple, they always do that and it pisses me off too,

[@rayoflight6220]

I am not an Apple user at personal level, but I miss the glowing logo. On their iPhones, Apple removed the home button, the headphone jack, the charging brick, now they plan to remove the charging / data lighting port... ...you may note how wireless charging currently is present only on high-end phones, and none of those phones come with a charging pad in the box. For every essential feature they removed, Apple has been able to successfully charge customers to allow the connection in a wireless fashion. The charging port removal on phones may well result in a gamble that the public will reject.

[@icarofilho6524]

Minismalism is better

[@YunikuYosefMomoka]

@@icarofilho6524 Not everything needs to be minimalized.

[@gagec6390]

@@rayoflight6220 Are you saying that the home button going away was bad? I've never heard anyone say that

[@ivanandresroldanascanio4363]

I remember when teachers at the U would turn the light off to show a presentation and you could see shining Apple logos around.

[@Pies.]

yes... in class it's the thing i love about apple- the logo doesn't give you off anymore

[@compresant349]

Honestly I kinda prefer the reflective metal logo over the illuminated white plastic, until it scratches

[@aaronfisher7159]

I liked the glowing logo, it looked cool. But the older I get the more I’ve really came to love the minimalist look. Sleek and simple gets me every time and I think Apple is doing a great job of it. Their products look, and feel high quality

[@planeguy95]

I agree with this tbh. That feature had its time and looked beautiful - walking into a computer shop and seeing the glowing logos would just draw you over, it was genius really. But there’s no need now, there’s not a soul who doesn’t know who Apple is

[@sixfoursoul2538]

Let’s be honest, the light was really cool tho, I remember walking into coffee shops in Hollywood seeing all the attractive people with their glowing macs wondering what screenplay they were working on! ( but in reality they probably were just watching KZbin videos) 😂

[@mikebreslin2108]

if they were writing in public, it more than likely was not a cool screenplay. But, most aren't.

[@raggedyexynos9487]

Those werent cool people those were just typical starbucks dwellers like hipsters and shit

[@TheVoltaire1]

Lmao

[@bigalexg]

If this is sarcasm it is funny, if not is is terribly tragic. But yeah, the "virtue signal" just dimmed. Why did I pay 5 grand for a notebook if I can't show the world how amazing I am while idling at Starbucks?

[@ramalama9650]

That's the thing that put me off Apple products. 'Cool people' sat in coffee shops? Just sad people probably taking a photo to post on Facebook trying to impress other sad people. They weren't 'working' on anything. They were just (and still are) sad and lonely people who have succumbed to very successful advertising. The truly 'cool' people were out in the countryside, visiting places of beauty and enjoying life. All technology and the pathetic creatures that live in the fake social media world left far behind.

[@801Kicks]

I’m convinced this is Tim Cook’s burner KZbin account 🤣

[@evm6177]

🍷😆 Facts..

[@user-ov9vr1wc2j]

Lmaoooo

[@ape2533]

Why

[@techbyhadi5421]

Lol 😂

[@ariaxoxo23]

I still have my Macbook from 2017 with the glowing Apple and i am holding on to it until they bring the glowing Apple back. Please pray for my little one that it will continue to work for the next years

[@PieterBreda]

I'm not an Apple fan but that lit-up logo was really cool.

[@nevod7813]

Bought a Mac in July and it took me like 3 months to realize it didn’t light up lmao

[@Eric-zr]

😂😂😂

[@soaringvulture]

I have a 2014 MacBook Pro bought new and this is the first time I have ever checked to see that the logo lights up. It does and I don't care.

[@iankarlestor7240]

omg i had to check my m1. it didnt light up lmao

[@deejhone5795]

@@iankarlestor7240 SAME

[@armelleguigui8708]

It took me a year yall 😭

[@lesleycotter3387]

The glowing logo lets you know the device is on or in use. The glowing logo stands out when illuminated. The glowing logo is unique to Apple. Apple could get around the weakness and light bleed interference.

[@YunikuYosefMomoka]

@@Ultimatebubs It's cause whoever is running Apple now isn't business smart.

[@cjsews]

It’s a mistake to remove the logo. In the October 2o21 140inch and 16 inch computers they removed the name MacBook Pro just below the display. I bought one, and that is my only disappointment, the removal of the name Below the display.

[@yeahthatkornel]

@@cjsews That's nothing new. My 2013 retina macbook pro doesnt have it either.

[@derendila]

@@cjsews why would you even need the name below the display? to show off to your co workers or something? you macbook users are something else

[@loganshugg8531]

I’m so sad it was removed!!! I loved the glowing apple logo!!! Was my favourite external feature of the apple computers. When I finally got my first (and current) MacBook Pro it didn’t feature the glowing logo and I was so upset. I felt robbed of my excitement and joy.

[@petertrom4397]

Maybe someone has mentioned this before, but I'm wondering if some sort of polarizing filter would have helped the external light source bleeding through from the back?

[@evanjefferson2809]

I feel like Steve Jobs wouldn’t approve of this.

[@o0Henry0o]

He would be dead by now if he was alive

[@rayhib]

@@o0Henry0o what 50

[@o0Henry0o]

@@rayhib he would of died of cancer

[@rayhib]

@@o0Henry0o ah

[@tientrinh943]

He understands atheistics and kept forcing people to get it done

[@LeleJackMusic]

I was holding out hope that they'd one day add a glowing logo to the iPhone and iPad. Instead, they removed it from the Macbook. Dreams crushed and forever saddened that they chose to remove such a neat feature.

[@Maatjuhhh]

iPad, that I can understand because of it's size. Less chance of your hand covering up the logo, but the iPhone? too small to fit.

[@Somnogenesis]

What you've never realised is that the iPhone and iPad _have_ had logos that can glow, all this time. It's just that they only light up when you open them up... ;)

[@karotfartr]

@@Somnogenesis Huh? I’m on a iPhone 6. Does it exist there?

[@Somnogenesis]

@@karotfartrNo, I was just making a (bad) joke, I'm sorry!

[@sonyasever7625]

i remember there were videos on how to make a glowing logo on an iphone

[@drinks_menu]

Good. Always shined a light through my stickers or cases.

[@jingyuanyu3673]

Yeah, buddy I totally understand your points, and you arguments definitely make sense. But I still miss that glowing logo : )

[@himiraculous]

Typing this on my Macbook Pro. 2013 model. Still going strong and glowing.

[@petrauhrakova931]

Same, but on MacBook Air 2017.

[@DJSpinSter2004]

Typing this on an iPhone, but I own an MacBook Pro M1. Owned an older MacBook with the glowing logo. (Edit:) Checked my specs, it’s from 2014. Nice.

[@jonsanmigel4226]

@@petrauhrakova931 that air depending on the specs should last another 7-10 years. I have a 2012 MacBook Pro at work and it runs just like new 👌🏼

[@mrs.lauren7726]

Same

[@RohitYadav-cu5sh]

Having 2011 13' macbook pro with glowing logo which is still working like charm is happiness.

[@TravisRichey]

Interestingly, the first glowing logos were "upside down" so that it was visible to the USER before they opened the laptop. It wasn't until they started getting a lot of product placement in TV that they realized it was more important for it to be rightside up to OBSERVERS while the laptop was in use. ~Trav

[@neanda]

i know, i always thought why didn't steve jobs know that? The user sees it for a second while they open it up, but everybody else sees an upside-down logo. That's one of the biggest fk ups that many people who espouse SJ and Ive design thinking that doesn't get much criticism. That was one major fk up, basically a schoolboy error

[@semahj]

@@neanda I mean I wouldn't call it major lol people still understood what the logo was lol.

[@cx5870]

@@neanda maybe because not that many people care about it ?

[@jas_bataille]

@@neanda Imagine being a genius of the caliber of Jobs or Wozniak. How many variables are going through your head at any moment? You want not making a good, or even a great, user experience : you want the *best* user experience. Every single detail is going through your head over and over again for countless hours. When first designing the device trying to create the best user experience ever, you think, logically, that the logo facing the user when they first get the device out of the box makes a lot of sense : after all, Apple's logo wasn't *that* well-known to begin with. Now imagine how many people take decisions for Apple and are involved in the process... once Apple became more well-known, Jobs figured out that this 0.0001% difference in the user experience was worth getting cut for TV placements and just the general clout that a beautiful Apple product with a very visible logo creates. But there was a *reason* why Jobs left the logo that way in the first place. Next-time you're asking yourself "why is a total genius doing this weird thing?", maybe think that "theY dId a ShcOlboY fcU Up" is likely not the answer.

[@jimi272]

Also, concerning tv, it’s funny how so many shows put stickers on Apple notebooks, but still raise brand awareness, because ever stickered computer is a Mac...

[@gordonkako]

Well explained!

[@justgrayyy105]

sometimes it's nice to dig out one of our old MacBooks just to hear that iconic piano startup and see that logo illuminate the room!

[@OleOlson]

I actually use that light to illuminate my path when walking in my dark house from room to room when I'm relocating my work area.

[@evm6177]

Hmm..Well try using the display light like normal, next time you find yourself stumbling in the dark using that thing again! 🍷

[@ryanyuan3042]

Can't you just flip the screen around and get a massive flashlight?

[@jaydenrussell7491]

Why not just use your iPhone flashlight which is easier to carry in one hand and simply fold and open your Mac book as you go room to room ?

[@Zerospawnn]

WHY NOT JUST TURN ON YOUR FUCKING LIGHTS IN YOUR HOUSE 😂

[@jaydenrussell7491]

@@Zerospawnn I thought this was common sense

[@enam98]

This video bouta get recommended to me 5-10 years later I just know it!

[@WatercraftGames]

I hope they add the glow back by then

[@naailkhokhar]

@@fbdjwjflac why

[@enam98]

@@fbdjwjflac why do you care so much about a simple comment 🤦🏻‍♂️

[@enam98]

@@naailkhokhar he's an idiot looking for attention, he thought my comment was something serious 😂

[@azzanporter4377]

Yepppp

[@GXtera]

im still using a 2012 macbook air. recently ive been looking to upgrade to a m1. its so disapointing that they ditched the glowing logo and magsafe but hey atleast they went back to scissor keyboards

[@followtibbs]

Yeah I find it hard to believe that they engineered such an outstanding piece of machinery but couldn’t figure out how to block the light coming through from behind. It was a conscious choice to change it. It is a huge factor for buying the computer, but now I will certainly won’t like the idea of getting a new MacBook without it

[@protourist]

As a technician, I miss the lighted apple logo as indicator of when the system was fully shut down. I used to tell people not to close the lid until the light on the apple turned off. Once apple started turning the display dark while the system was still shutting down, the light on the apple logo became the best way to tell when shutdown was complete.

[@PolarBimbi]

next video should be why the new iMacs have a white bezel, and what are the pros and cons of black/white bezels or why black bezels were the norm.

[@noxx01]

Black bezels are the norm because when the screen is turned off, it is black

[@Claro1993]

The white bezels are nothing new for Apple though, it was there since the first iMac until 2007.

[@officialhideyo]

What's a bezel? Sorry I don't use Apple devices. 😂Jk. I know what a bezel is.

[@raziaatif779]

Bezel are on all devices it is the part that is surrounding the screen of device

[@szrelemr7784]

@@officialhideyo lmao unless you have super high end displays that have super thin bezels, chances are you have a display with a bezel , stop bullshitting.

[@IDaumI]

The 12in macbook was my favorite mac and still have it today. Also I preferred the non glowing logo as the glowing one was too... flashy.

[@harrison00xXx]

At first i missed it too on the 2021 16" model, but somehow, well therefor it looks better when the screen/notebook is off!

[@xPandaProz]

I mean removing the logo have to lower the price 🤔

[@zenishshr]

roflll

[@Askiaban]

@erik FENOMEN Dude, in mass this is fucking expensive.

[@devin5070]

@erik FENOMEN since you're an expert in computer engineering and economics, why don't you explain why we're moving the unnecessary and battery draining backlight could it possibly contribute to Apple lowering the price?

[@mikesmith1290]

They removed it, then charged an Apple glowey logo removal fee!

[@superfly4137]

To think of it they are one of the richest companies in the world and they trying to cut costs 😂. Its like a billionaire trying to count his change to get coffee at the store.

[@AwesomeCanadianHomes]

I loved when Apple wasn't big and had to do all the cool factor things that made it different. Loved the mag safe, loved the glow logo, loved the white MacBooks when all PC's were black, loved the white earbuds while all others again black, loved the click wheel, loved when they were first with touch phone, all the cool things they did back in the day when they were hungry : ) Also will always miss Steve Jobs presentations.

[@lzh4950]

The black MacBook is a collector's item now though I think

[@mikebreslin2108]

Then you will be very happy with Apple in the coming year. Magsafe is coming back, so are many of the ports like SD card reader and HDMI. They are hungrier than they have ever been......have you not heard that they stopped using 3rd party intel processors? the Silicon M1 chip is their new processor that integrates its CPU and GPU. A base model MacBook Air that costs $899 now, (256gb ssd, 8gb ram) will smoke a 4,000 2019 MacBook Pro. I have one, im typing this message on it right now. I can use the heaviest and most powerful programs out there on an AIR. Not a Pro or a iMac desktop computer, with only 8gb of ram and I would never buy a Mac with that limiting amount of ram, I can do things that machines 10 times the price couldnt handle. GAME OVER PC. Mac just destroyed everyone.

[@xynyde0]

@Pixel8453 When you can get a great performance + portability with a $999 M1 Macbook Air, $4k seems like an overkill. In that range you can build a decked out gaming station, which itself is a different category than ultrabooks.

[@Raiya_ru17]

I miss my last ipod nano with clickwheel. I would buy ipods again if they bring back the clickwheel. I mainly use my iphone for games/streaming and I don’t enjoy playing music here, for some reason lol.

[@UzsDc1UZ]

@@mikebreslin2108 chill out there for a sec, Mac is great, but it still cannot hold up to multi core Intel or AMD desktop processors. That's one thing Intel and AMD cannot be beat at. Now laptop processes, for example, i7 11th Gen, get smoked by the m1 and it's just the beginning. Excited to see what Apple will do in the near future

[@lionguerre]

Thanks a million

[@johnsr1975]

Fascinating insight

[@dypersing]

I've always loved the glowing logo. Wanted one on my iPhone as well.

[@NinPossible]

Your animation is absolutely fantastic. I'd love to see some behind-the-scenes footage!

[@Dimeadozen2088]

Main reason I picked the last 2015 version instead of getting a 2017, and the keyboard as well. a nice piece of tech gold to have.

[@mrbsunilrao]

Thanks for the details but I am hoping Apply will bring back the glowing logo. its really iconic..

[@shortassbd]

If this was explained to me like this when the change happened, I wouldn’t have been disappointed. Get this guy a spot on stage after the product announcements to calm down any negative feedback

[@gardeniaw3301]

I love videos like this, instead of feeding the audience with a whole bunch of crap totally unrelated to the main point of the video, this video gets straight to the point.

[@Loki_Aniruddha]

Simply using a RGB lighting cable to indirectly illuminate the logo would have solved both the problems. This would have also provided the users with the option to change the colour or control a lighting pattern, just like gaming laptops do. That would have been really cool.

[@Mecholix]

you should work at apple 👏

[@nadiasmith6720]

this would have been even better being able to changce the colour!!

[@sarangsuman8111]

The thing is, that sort of flashy customization has never been Apple's brand. They prefer a forced subtlety and uniformity.

[@IIXxSLAYERxXII]

@@sarangsuman8111 make it just white light then. RGB not controllable. Would be better than nothing.

[@romanalexandrov2880]

I still use my 2013 MacBook Air daily and the glowing logo warms my heart every time I see it =)

[@hemantmamgai7425]

This video has the potential to get 10mil views in no time

[@ppatienxe8838]

ye this will come in recommendations

[@miriammasegosa9483]

450.000 right now

[@2short99]

I still have an early 2015 MBP with the glowing logo and I plan on keeping it for awhile since it was one of the last models to have it. I still think they should figure out a way to bring it back, it was one of the cool unique things about having one.

[@DannewK]

damn hell naw. we got the touchbar instead a way better feature, we at apple know whats nest for you :)

[@manakmishra]

i had to recently exchange my 2015 mbp due to screen and speaker issues, i really miss the glowing logo on the new M1 pro

[@JHsadler]

@@DannewK the touchbar will be going from the new MacBook lineup also

[@Dog-Lover36]

You made some auto correct error, which really means “what’s best for you.”

[@hiw1cme2chilis]

Me too! It’s an amazing computer

[@jaguareagle7026]

“Cost-saving”

[@BenjaminTarrMan]

My Macbook Pro logo still glows. I'm not buying a new one until they glow again to. I'll switch back to Windows just go I can have something glowing back there if I have to. All I'm hearing is "we're too lazy to engineer it to glow". #MakeGlowGreatAgain

[@johngullo9420]

Always thought that the glowing logo and startup chime were iconic. And to be honest they’re just damn cool!😎

[@thekraken8694]

Am I the only person who always wanted them to put glowing logos on their iPhones? Just me?

[@mccalejk2]

Just you...

[@thekraken8694]

@@mccalejk2 I always thought It’d look cool. But I’d rather have a stronger structural phone than one that looks cool. So I understand why it’s not there.

[@iteratedofficial]

just you...

[@GamingTeamCZ]

I did

[@thekraken8694]

@@GamingTeamCZ dope! I thought I was alone lol

[@willphoenix2621]

I still use mid 2015 MBP but now might upgrade to 14inch MBP, but we all miss the logo

[@chrisprilloisebola]

very true about the minimalist approach apple is taking. I have the new macbook pro and they got rid of the macbook pro label above the keyboard

[@RumbleRish]

I don’t understand the obsession with “thinner.” I’d rather have a slightly thicker MBP with the glowing logo, MagSafe, and more ports over a MBP as thin as a nickel that has none of those. I think most people (not just professionals but students, casual users, etc.) would agree.

[@sh1121]

Me too. My new MBP looks great, but more ports would have been better.

[@benitolopez1028]

I would rather all burgers to have two beef patties! But that wouldn’t be cost effective for companies since is way easier to go just with one. Maybe one day we would get it our way.

[@mikebreslin2108]

I guess you dont keep up with the latest Apple news. you got your wish. with waaaaaayyyyyyy more computing power. No glowing logo though because its dumb. I understand the obsession with thinner, my camera bag just got 3 pounds lighter with an AIR 2020 M1 chip and my computer is lighter and extremely powerful. There isn't a MacBook Pro that can hold a candle to my AIR (maybe a $6,000 version with a 9 core CPU). Us Professionals want lighter, more powerful, more ports and we got it. check the news homie.

[@mikebreslin2108]

@@sh1121 wish granted. read the news from 6 months ago

[@sh1121]

@@mikebreslin2108 Yes, I have an M1 MBP myself, but it doesn’t have anymore ports than the previous gen Macs (less, in fact than the higher end ones)

[@Jessrobbie]

Three things to know as an investor.....

[@Jessrobbie]

Update of a good strategy (2) Signals 3)to be able to predict latest prices I'm i right fellow investors?

[@baileyevans3228]

@Cody John Her contact please🙏🙏... I'm gonna need some advice from her

[@muhdgarba5503]

@@baileyevans3228 I'm just reading this conversations,, I've also worked with Ms Galia,,, here is her info,, note out the numbers 👇👇

[@muhdgarba5503]

+①②⓪⑨④④⓪⑦⑦③⑥📞☎️

[@micheallory2030]

@@muhdgarba5503 wow I'm just shock someone mentioned and recommended expert Mrs Galia Benartzi I thought people don't know her,, she's really awesome!

[@yo.adrian]

The glowing Apple logo is so iconic, that's the reason why I still have my 2015 Macbook Air. I'm going to be sad when it'll be unusable.

[@oofbruh2607]

had this damn thing for a decade and only just now realized light shines through the back

[@adityagauba630]

Get well soon bro ❤️ huge support ❤️❤️

[@jacobsed8432]

Even though they are huge, I think getting rid of the logo completely is a very bad move tbh...

[@wolfgangborn4158]

I am lucky to get my hands on 2017 13’’ Macbook air just before they are discontinuing and announced more expensive Macbook airs with no glowing logo. Love to have this notebook with me everywhere I go

[@MindLifeFlow]

On a weekly basis, I have a meeting with a fellow colleague who before the meeting starts opens up his Macbook pro (I sit opposite him). Without fail, just as he opens his Mac, I typically have the thought; "I wonder why the apple is not glowing". This thought remained stuck, unanswered in my mind; until now. Thanks, Apple Explained, for answering this unspoken question!

[@TheJabs123]

I thought they removed and selling it as a separate accessory 🤣🤣

[@3osprey]

LMAO

[@marcel151]

@@3osprey No.

[@marcel151]

@@ryanunderwood1798 I don‘t even have an Apple product. It just wasn‘t funny for me.

[@angxl_aesthetic210]

@@marcel151 then why reply?

[@marcel151]

@@angxl_aesthetic210 Because I didn‘t LMAO.

[@whoknows7415]

I loved the glowing logo! I always liked customizing the back of my MacBook with stickers that would look really aesthetic with the glow.

[@Man-box]

one of my favourite things. bring it back please!

[@Yessir1506]

No lol. Do you know how the logo works? It uses the display backlight for it to light, and MacBook nowadays have thin displays so if it is still there it can cause issues such as light leaks.

[@LucaTake]

Right to the point. Clear speaking, so that even a non-native English speaker can understand very well. 👌🏽🤜🏼🤛🏼

[@SYANster]

Honestly functionality-wise, I think Apple made right decision. The glowing logo actually caused color inaccuracy on my 2015 MBP that was quite irritating, so after switching to the redesigned version, the issue is gone. But if Apple’s able to bring back the feature without compromises that’d be awesome

[@SnrubSource]

they should just make it thicker, and while they're at it they should add a better camera

[@leahstarz2345]

I’m just sad that I’ll never get to experience the glowing logo…

[@gateoflion]

Go on e-bay and get a pre-owned macbook with the glow, fam

[@user-mi7tx8hx8u]

@@gateoflion you don’t get her point

[@Khonic23]

It will come back and everyone will Be like OMG they’re bringing it back. The McRib phenomenon. It’s not anything spectacular but they create a “scarcity” so it’s even more desirable to the consumer when it comes back.

[@brutta155]

@@Khonic23 this is true

[@soniclikesphone]

I have an 13 inch 2012 MacBook Air that glows!

[@thelifetimecoach0101]

Bro what background music you're using you have to teach me....

[@dancook4993]

They need to put the logo back on the front of the iMac like yesterday

[@RudhinMenon]

I would still wish to see a comeback of the glowing apple logo 😍

[@EarthSurfer]

The glowing logo was primarily “removed” as a by product of the higher efficiency backlight required for the Retina displays. Previous generation backlights had a white translucent back, but newer designs use a backlight with reflective layers to couple all possible light to the LC panel. This increase in efficiency resulted in power savings at similar brightness levels. This was critical in achieving the long battery life seen in the 2015 and later MacBooks. Retina displays are “hell” on battery life! The smaller pixels and narrow color filters (better color accuracy) decrease the amount of light that passes through the Liquid Crystal panel, thus requiring brighter backlights which require more power. The glowing Apple wasted light and cost precious battery life.

[@JessicaFEREM]

the glowing apple wouldn't reduce battery life since the light is part of the display.

[@JCourts2k23]

I recently had a meeting with someone in their office, they had a MacBook open, and it had the light Apple logo, it was the first time I’ve seen this in person, it was so awesome working

[@ninebolts]

What about moisture ingress, we had several that developed reverse Apple logo shaped marks on the screen, some were caused by cleaning products being used or spills but many others from being in a damp environment like inside a bag of someone caught in the rain. We had a lot of warranty replacement screens.

[@ripp3ifyy]

Been waiting for this for a long time😂😂

[@shubhborkar5795]

Me too,,🌚🌚

[@highbrednxtus]

Wow I really thought the answer would be due to power or overheating. Makes sense that structural integrt was a big factor. I would love to see a line of Apple products with the casing as a see through colored shell similar to some of the Nintendo models in the 2000s where you can see the circuitry inside and maybe add some LEDs

[@TheGhilliesniper88]

He said it was removed in 2015, but I have a mid 2015 15 inch MacBook Pro that has the glowing apple logo but I do notice that they did remove the MacBook Pro branding below the display on that computer.

[@eier5472]

I still have a Macbook Pro with the glowing Apple logo. It doesn't only light up to be iconic and widely visible (which I honestly don't care about), but when my laptop sits against a wall, it illuminates the wall behind the screen a bit and makes the transition from bright screen to dark wall softer. That in turn reduces strain on the eyes when looking at bright screens for longer periods of time.

[@cecon4181]

this is stupid lol turn on a light if its tht big of a deal to u