Why the Sony BRAVIA 9 BEATS Samsung, LG, TCL, Hisense MiniLED & OLED TVs

I explain why the Sony Bravia 9 MiniLed TV is a gamechanger because it is the first MiniLED TV that produces colors and blacks like a OLED but with the Brightness of MiniLED. It's not about the features and specs, its about the best package
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00:00 Introduction
00:26 Rise of AI TV's - Samsung & LG's new thing
01:42 Nits Wars - Why Brightness & Local Dimming Zones are part of the answer
03:11 Backlight Algorithm - Samsung vs Sony Bravia 9
04:56 What is LG & Samsung Doing in 2024?
05:28 Sony Bravia - Key New Features
06:38 Is Dolby Vision needed? Is HDR better?
07:51 What is Sony's plan for the Bravia 9?
08:28 What about the Sony Bravia 7? Features?
10:12 Sony Bravia 3?
10:30 Should you buy the Sony Bravia 9? VERDICT & REVIEW

[@TheFrenchGlow]

My advice to anyone wondering how I can make a claim so bold... Wait til you see it with your own eyes. 😎😎

[@user-mh8sq4qt6w]

I own a 2017 and a 2023 LG OLED. Pre-ordered the Bravia 9 because what you said. I hope you are right.....

[@NexGenTek]

Can’t wait for my 85inch. It’s Already preordered

[@TheFrenchGlow]

It is a beast of a TV. I couldn't believe how good the picture was.

[@NexGenTek]

@@TheFrenchGlowThanks for the informative video. I definitely subscribed.

[@michael-4k4000]

Send it in to his channel so he can review it for you….

[@GIChow]

Loving the backlight demo from 3:11 and enthusiasm David 👍 You may know there is a review with movie footage out now and I agree the Bravia 9 is looking to be one of the best performing TVs of 2024 (depending on what matters to the consumer) - kind of a modern Z9D flagship. Also good point at 5:14 - I like my picture to look like reality and LED gets nearer to real world levels of brightness. Btw hoping the hype around the new Bravia single number range might mean there could be some X95L discounts on the horizon 😃

[@bigwilito]

Does anyone know if the 85" bravia 9 has toslink optical digital output? I have SONOS and want to hook it up

[@PAUL-uk1le]

Do you think the Bravia 9 an worth it upgrade over A95L? Why no 55" Bravia 9?

[@user-ld6lo7vd1i]

I really enjoyed your video. Thank you. In your opinion does the Bravia 9 have as good a picture quality as the Sony A95l. I really like Mini LED and from what you say in your video it would appear I would be very happy with the Bravia 9. Which would you choose the Bravia 9 or the A95l? Thank you so much Peter

[@TheFrenchGlow]

Hi Peter, thanks for your video. If you have the budget for the Bravia 9, I would definitely say you can tell the difference compared to the Sony A95L. Eventually the Bravia 9 will be $2K for a 65" TV (my guess by early - mid 2025). The good news is that the Sony A95L will get much more affordable by end of 2024. If you game a lot and have a room that isnt too bright inside, the Sony A95L is a great choice. But if you want a TV to put in a Bright living room or the best cinematic experience imho, the Bravia 9.

[@user-ld6lo7vd1i]

@@TheFrenchGlow Thank you so much for your speedy response. I don't game at all. From what you say the Bravia 9 is the way to go for me. Do you agree the Bravia 9 has better picture quality.

[@troy5568]

​@@user-ld6lo7vd1iThey are both calibrated by professionals anyway, since they're both Master series TVs. Their differences lie within the nature of their display technology, but I'm leaning a lot on the Bravia 9 because it gets super close to OLEDs' contrast, while having that unmatched peak luminance that no OLED could ever achieve as of today.

[@michael-4k4000]

What about the Bravia 7?

[@emarte]

Sony and Toyota are similar in that they are very conservative in their approach to new technologies. I've noticed most Japanese companies are like that. Focusing in the practicality, functionality, reliability and efficiency of its products above all else. Never going all out with all-new technologies, rather they tend to develop their own and release it after years of long testing once they are comfortable doing so.

[@slaynnyt8130]

If you're serious about gaming, and enjoy playing FPS games with a PC on the TV, don't go with a miniLED. OLED has so much better response time, it makes a huge difference!

[@AnythingGoesJoJo]

I still bought a 85" Z9K after Sony announced that its still the 8K Master Series model for 2024.

[@TheFrenchGlow]

I'm a jealous of you.

[@AnythingGoesJoJo]

​​@@TheFrenchGlowWell I did put it in as part of my 2nd mortgage of my house 😅

[@thetinkerer5322]

Folks when somebody claims a specific MiniLED TV beats a bunch of brands and even OLEDs without a proper assessment, they cannot be taken seriously. TVs are not like vacuum cleaners or other appliances this dude reviews, which are straightforward to identify if its good enough to beat another competitor or not. TVs require proper tools and equipment, and much more in-depth testing to know if it performs as advertised. Not just by attending one close door event where they play selected clips on these TVs to make their TV stand out from the competition, and concluding that it's some god-tier TV that beats everything. Shows that this youtuber doesn't have the critical eye to identify a screens pros and cons. I'm interested and a likely future owner of the Bravia 9, but this sort of video isn't really helpful, the worse I've seen yet with no effort put into it except for the bare minimum, repeating whatever the Sony spokesman said during the event. He did not even bother to spell the Mediatek Pentonic SoC right. It's Pentonic not Patonic. Be cautious when listening to his bold claims that it beats the OLEDs, it is likely to beat the OLEDs in brightness at certain window sizes, but it will still exhibit blooming and suffer when it comes to micro contrast as the dimming zones are still far larger than individual pixels. Is it going to be one of the top MiniLED TVs in 2024? Quite likely. Is it going to flat out crush OLED in every feature? Absolutely not. Do not get misled by overhyped lazy statements, you'll be happy with the Bravia 9 as long as you know what exactly you're getting and compromising. It's not a perfect TV that will beat all other TVs as this dude is suggesting.

[@damien8398]

Agreed (coming from a possible b9 owner myself as I do not want to have to worry about burn in), I did not learn anything new about the B9 from this video. Everything he said here was already covered by DigitalTrends and HDTVTest in their closed-door event with Sony. And from his presentation, it shows the lack of interest and understanding on TVs. Hopefully people are smarter enough to hold out for actual reviews and better impressions that can be honest and critical enough, before jumping on the B9 expecting it to beat oleds in every way possible including micro contrast, that's outright a lie.

[@camarozl1951]

Exactly what I was thinking. I raised eyebrows multiple times and couldn't last the entire video. We need actual critical videos of the b9 not someone who simply says it's the best TV, "Trust me bro". That's what a salesman would do. People are going to buy it thinking it's the best and then be disappointed even if it performs like a great MiniLED TV should, all because this dude claims it beats OLEDs but in reality, there are still some areas where OLEDs still reign supreme. For my use case the b9 is going to be my top choice but use cases differs for each individual's usage and environment.

[@TheFrenchGlow]

The difference is so obvious, you WILL be able to see it with our human eyes. That's my pt. Most tvs will look good in store under ideal conditions and calibrated but not the same in your house. Sony made 2 tvs the Bravia 9 and 7 that you take it home, put the mode you want and it looks good.

[@TheFrenchGlow]

I NEVER said it beats the oled in every way but it definitely beats the LG c4. The b7 will best the c4. I pointed out that the LG g4 is great but the issue is reflection if you play the g4 in a bright room like most people's living rooms.

[@TheFrenchGlow]

No sale here. when you see the difference is so obvious and wide with your own eyes at your local best buy, you will believe me. And best buy loves samsung....That's my pt. Usually I'm scratching my head to tell the difference but here it's obvious.

[@claykeough7898]

I'm really wondering as a streaming and PS5 guy if it's worth already upgrading my 85" x90L to the Bravia 7. The 9 and OLED is just too expensive but the 7 if it's definitely a big jump I'd go for!

[@Hazan12345]

the 7 is the x95L but with newer features (forgot what they were). and the x95L was a really good tv.

[@user-tj7vr7pg9u]

I hear you, bro. We got Sony and all three rooms and I’m definitely looking at that Sony Bravia nine I can’t wait to see that the G4 Samsung is nice, but they cannot touch what Sony puts out every year.

[@Chief_Of_Sinners]

G4 is LG.

[@nycmax2002]

Wow when you see the Sony and Samsung side by side... Its night and day! How is that possible?

[@user-tj7vr7pg9u]

Sony just doesn’t play around. They are aiming for perfection. It’s almost like they are trying to mimic what the I see when you walk outside or you walk downtown or you walk around at night. Now you see a lot of people jump on LG and Samsung bandwagon because they come out first with their new TVs and they price them pretty cheap but Sony priced their TVs according to how they perform if you want the best picture quality performance TV in the market Sony is always number one every single year. Oh yeah, and you have to pay in order to get the best that’s in everything.

[@Heliosvector]

I wonder if other people have the same thoughts as me. I personally don't care about the bravia 9 because it is way too expensive. But the bravia 7 now, I would love to see. Have a 7 v 9 and I guess include the 8 for an oled comparison would be great to see. The 7 would be in my budget. And it should have similar dimming algorithms as the 9. What he says about Sony having better dimming software is so true. Even on my old X900E with 48 zones performs great and even better than a tv with twice as many zones that isn't a Sony

[@TheFrenchGlow]

Hi! The Bravia 7 is basically a x95l with less viewing angles. The Bravia 7 will be the one most of us get as the x95l was already amazing but many people were waiting to see the Bravia 7 first imho

[@BIGBASSSAMA_4]

I like how u didn't bash the 85QM851G vs the bravia 9 in a shootout scenario

[@othman0077]

I agree I think Bravia 9 is worth waiting for, but I have to see reviews first for more details about game mode

[@user-tj7vr7pg9u]

Now that’s funny it’s 2024 and you gotta still wait to see what Sony can do with game mode. Did you see last year? Did you see the year before that come on man Sony don’t play I have the PS five hooked up and fax Sony makes the PS five so you know they gonna be on top of their gaming modes I mean come on dude.

[@othman0077]

@user-tj7vr7pg9u Yeah Game mode on Sony is Amazing my experience with X900h regular LED. I am sure it will amaze me as well but I noticed the response time little bit slow compared to C9 but it is better than Samsung for sure! I need to see more details because this year G4 is amazing as well but suffering from ASBL unfortunately more likely I will go with Sony B9

[@Avoicecyringinthesuburbs]

Ok, but is it better than my 2009 60hz 1080p 55 inch lcd tv?

[@Chief_Of_Sinners]

Fancy pants.

[@thenobleyouthofmadness55]

can't wait for it❤

[@cogthusiast1150]

Who watches movies in the bright anyway?

[@gallynuts]

Most people don’t. Sports mostly

[@R6ex]

Specular hightlights.

[@josephspitale3153]

I’ve never heard anything so contradictory and wrong before in a loose tv review

[@williammaverick]

I'm seeing the same scenario with Toyota being the only automaker not going full electric.Toyota chose to not lay all their eggs in one basket and focused on perfecting hybrids. Now the rest of them are following Toyota's strategy given the record profits Toyota has had while GM, Ford and others lost a lot of money.

[@Chief_Of_Sinners]

EV makers deserved to lose their shirts. It's not a sustainable model.

[@gerardfraser]

Well your a good salesman for sure entertaining. IF you read this question which TV would you really pick. I live in Canada the Sony Bravia 9 85"(K85XR90) is $6499 Canadian -And a Samsung S90C 83" OLED is $3698 Canadian.

[@nimblegoat]

When he said the sun was 10000Nits, kind of killed the speech for me. "The sun at noon is rated at 1.6 billion nits" Even morning sun, who stares at it . He has a point a 110" 10000 Nit tV would light up your lounge, making it impossible to watch in the "dark". Also cameras can mostly only do 14 stops of light , humans can see more stops "at the same time" still if a 10000 Nit TV had a 10" full specular highlight , you would not be able to see nearby dark areas properly . So 10000Nit TVs are kind of silly unless media is mastered well , and in right environment 0 nits to 4000Nits able to do a 10% window , with full color volume and BT2020 is really all you need for the next 10 years most likely . As few movies in next colour space , or mastered at 10000 Nits , just adds huge costs, for few people to watch it . Plus recording cameras not that good, so is is real or remapped to higher specs. To point at hand. let's wait real reviews , and discounted price next year . I sure it will be very good, blacks won't be perfect, but assume excellent anyway , too much gushing for me, for something not really tested yet

[@Canuck-1976]

The S90C 83" is an 800 nit WRGB (WOLED) with an LG OLED panel. It's NOT QDOLED. Basically it's an LG C3 nothing else. Besides it being able to do perfect blacks. The Bravia 9 will literally annihilate that S90C in a heartbeat. If you said the 77" which is a QDOLED, at least it would have been a contender. Don't get tricked by Samsung the 83" is NOT a QDOLED. You're getting a C3. You are also comparing last years model to a newly released one. What do you think the 83" WOLED S90C cost when it first came out.

[@gerardfraser]

@@nimblegoat I agree 100%

[@gerardfraser]

@@Canuck-1976 Do you think I do not know what I wrote.You also think a sony tv that cost $2801 more is better than a 83" OLED .That is some serious company fan boy issues ,there billion dollar companies that look for people who think this way to pray on them to get there money.I would like to read what the guy who made the video thinks

[@TheFrenchGlow]

On earth at 9am in your house is not 1.6 billion nits or you would get vaporized.

[@babypanda8423]

i agree in reality cant go wrong with a sony tv

[@michaelfoster3441]

I have to see it to believe to get me away from a self emissive display with infinite contrast, I was hoping to go from plasma to oled , to micro led in 2060 seems like micro led is never going to be affordable.

[@TheFrenchGlow]

The Bravia 9 is that big technological advancement where you have enough brightness, hdr finally feels like hdr, and the color technology is so good once you see it, it will change your expectations of how realistic the picture should look. If it wasn't so obvious, I wouldn't take this strong stance. Regarding price, these tvs will only get cheaper and cheaper. Sony always has the highest msrp with less discounts like Toyota but even in 2025 when the TV is on clearance TV, this will still be a top buy.

[@michaelfoster3441]

@TheFrenchGlow Maybe we will see a lcd beat a self emissive display in tv a shootout , it hasn't happen since the sharp elite won in 2011 .

[@eugenecia9424]

I saw the first preview, it has the best blacks for mini LED, but was not as good as OLED. The same applies to blooming, it is the best mini LED but still has blooming. And for gaming the Sony is not the best either. Was in my list but I bought the LG G4 anyway.

[@joelmeza123]

Can't wait for the bravia 10

[@TheFrenchGlow]

This is the big jump. After this, how much better can it get except thinner and lighter?

[@craighopkins4496]

Third gen qdoled to dethrone winner of shootouts a95l

[@happyvish]

What about cost. Samsung S95D 65’’ cost less than last year’s sony A95L 65’’…sony is too costly now

[@TheFrenchGlow]

I totally get it as price is key but at these prices, it's like a car. You can buy a less reliable car for cheaper than the more reliable one (Toyota vs Jeep as I own both). I had 4 recalls on my jeep and zero on my Toyota. The price of my jeep keeps going down but my toyota resale value is steady. Bravia 9 in person blows away the Samsung s95 imho in everything but price. I love the the x95l but the Bravia 7 is the x95l with less viewing angles. Even the new Samsung anti glare panels sacrifices some of the deep blacks while sonys does not.

[@robertjacques4117]

The Bravia 9 is less then the Samsung S95D abd LG G4

[@induction7895]

AI doesn't match an image to the images in its database. That is not how computer vision works. That would be a pretty dumb and inefficient way to implement an "AI": that would not even be an AI at that point. How it works is that a model is trained on a huge dataset and it learns a pretty good approximation of how an image should look. Then when you give it a new image, it runs it through its neural network where it does a bunch of matrix multiplication and comes out with a result that the TV processor uses to adjust the image.

[@camryhsalem5139]

you are doing a great analysis . sony bravia 9 will be a monster and all big brands will try to follow this new back light control technique and upcoming oled panels will do the same (tandem oled) .

[@TheFrenchGlow]

Thank you! You see samsung already trying with their new anti glare TV panels but the color is no where near sony on those.

[@xefour]

Not a very good review. Claiming Sony’s TV will be the best when it hasn’t even been put against the heavy weights of today. Sony earned a lot of goodwill by treating you to a sneak peak.

[@TheFrenchGlow]

I am confident enough in my call after seeing the competition that the Bravia 9 will be at the top of many people's lists. And it's not just about initial picture quality when reliability has been a problem for Samsung and to a lessor degree lg in the past few years. Sony is like Toyota/lexus... Over engineered and reliable.

[@xefour]

@@TheFrenchGlow I dislike when reviewers like you are making claims without any comparisons. Your word isn’t enough. Sony’s TVs are just as problematic as everyone else’s. They still can’t get HDMI 2.1 right. I’m sure it will be a solid TV but making those claims is wrong and you shouldn’t promote something until it’s tried, tested and proven. Not because Sony treated you to a free lunch and hotel.

[@valley3]

​@TheFrenchGlow Hey, brother, you did amazing research so good job dude. I like that you understand technology like some people that don't understand any of it and can't do their homework. Recognize the history.

[@xefour]

@@valley3hey mate, I am trying to understand how you can say that when the TV isn’t out. It hasn’t been tested or compared against anything else. He is only going off what information Sony gave him, literally reciting a press release. Good info but it proves nothing. Nothing personal about this guy, but there has been zero research, investigations or comparisons. Opinions don’t mean anything. I want evidence not “IMO this is the best TV” when it’s not even available or he hasn’t had hands-on yet. Hey, prove me wrong I am happy to say I am, but prove it with data/comparisons not “I think”.

[@valley3]

@xefour And that's why he said his opinion. And it's okay to have an opinion on the internet, And when we go after what other brands are starting to do that treads off of what's Sony's goal has always been. When you see the reviews just like the A95L which won king of tvs from all the experts, let's see the Reviews when it happens.

[@matnojje]

th sun is 1.6 billion nits

[@TheFrenchGlow]

At peak brightness but not in real life. If that many nits hit your house.it would instantly light on fire.

[@jayhartbarger2793]

I thought the "nit wars" were between two folks with lice.

[@bigcdub]

Lmao, no LCD can beat any self emissive display like Oled or QD-Oled in PQ, will never be able to reach the black levels or infinite contrast of Oled, even with the improvements of backlighting being able to dim individual zones, it still uses a light to illuminate a zone of pixels, whereas Oled has its own light for every individual pixel…

[@bigcdub]

@@axelf7794 MiniLed has horrible viewing angles, will always have blooming no matter how good the backlighting, inferior color gamut coverage, and are a dated technology due to it needing a backlight. Oled and QD-Oled has measured 1500 nits on a 10% window where most HDR highlights shine. I own both QD-Oled and QLed (Samsung QN900B), my A95L is still far superior…

[@bigcdub]

@@axelf7794 Wrong again, the viewing angles in the new models are acceptable, but still not good, I’ve seen them. Also, self emissive panels will always be superior to a backlight that uses local dimming to control blooming, which will ALWAYS be inherent to LCD displays regardless of the improved dimming zones, just a fact, put both in a Starfield test, and MiniLed fails every time compared Oled. Self emissive will always have overall superior PQ compared to any LCD, especially BT2020 coverage, black level depth, and contrast, period. The only redeeming quality of LCD is panel brightness, but with the G4 that’s a moot point, plenty bright. Don’t get me wrong, the new Bravia 9 looks awesome, but I’ll take QD-Oled all day, and everyday for movies, and use the B9 for gaming…😉

[@bigcdub]

@@axelf7794 Stop making excuses bro, where do you see burn-in on the newer models, especially now that you have 5 year panel warranties, you have better uniformity, better color gamut, and superior movie experience on Oled, so stop the Fomo. Bottom line, you can pretend all you want, it’ll never make LCD better period. Self emissive beats any backlit garbage all day everyday…

[@bigcdub]

@@axelf7794 There definitely is a problem, on every MiniLed I’ve owned, including the QN900B, it’s there, so stop pretending it’s not. You can’t compare a self emissive technology with a technology that has to use a backlight to brighten pixels, can’t produce true black levels, and it’s easily noticeable when the lights are off, bad viewing angles, blooming, inferior color gamut, worse screen uniformity… You can’t show any MiniLed that can beat the new QD-Oled’s in PQ period. None can reach the black levels or infinite contrast, if you find one, please post the link, because all the MiniLed sets I’ve owned can’t match the PQ of any new Oled…

[@demonreturns4336]

@@bigcdubdon’t even argue with that dude Let him live in self denial thinking mini LED can beat an OLED The only thing it beats OLED at is prices If OLED prices can compare 1:1 to mini LED it would be a wrap

[@IdeoDLaw]

2 hdmi 2.1 is a big deal breaker

[@BIGBASSSAMA_4]

Cant go wrong saving 2500 getting the tcl 85QM851G with 1k more nits with hdr+ 😅

[@moosyx]

Sony was the best in the old days with tv's

[@TheFrenchGlow]

Still the best in many ways.

[@mwran]

Based on the recommendations in this video I bought the LG

[@TheFrenchGlow]

Which one?

[@axelf7794]

Je ne sais pas si tu parles francais mais allons y. J'avais du mal a y croire mais apres avoir demandé a un responsable de sony, en effet il me confirme que le processeur de local dhimming est impressionnant et on se rapproche d'un rendu oled mais avec plus de 2000 nits. Si bien que ce sera sans doute la meilleur tv sorti a ce jour. ca veut pas dire que l'oled ne peut pas rivaliser , c'est juste que dans sa catégorie, il est imbattable.Et aucune tv ne peut rivaliser aujourdhui excepté les modeles 8k de samsung. Pour résumé vous aurez a la fois la qualité du led et de l'oled mais sans les défauts. Et donc forcément il faudra surement attendre 1 an ou deux ans que ce soit chez tcl ou samsung pour qu'il propose un produit qui peut le concurrencer.

[@TheFrenchGlow]

Merci pour votre response! Vous avez completement raison, votre explication est parfaitement detaillée, ce modele est le futur

[@mootsym]

Good grief how much is he paid by Sony. Jabs at other brands while bloviating about the Sonys. This was wild.

[@TheFrenchGlow]

Hi! Totally free and unsponsered. My advice is wait til you see it.

[@sifisflisk7408]

No led lcd can beat OLED

[@RedLeo-pf9yo]

Mini LED is the top dog in the world !!!!🌎

[@troy5568]

In contrast, maybe, but they're getting there. But peak brightness? Sustained peak brightness? Ability to display a static content for even weeks and months? Panel degradation? Automatic Brightness Limiter? Nahh

[@sifisflisk7408]

@@troy5568 u forget motion, refresh rate, angel s and lower power consumption

[@bustercolin7507]

Any oled will beat a mini led when it comes to black levels, mini led even the bravia 9 will have blooming and it wont have near infinite contrast.

[@axelf7794]

j'ai déja aucune floraison sur mon qdn95C .... sauf en mouvement

[@RedLeo-pf9yo]

That’s old school false thinking.

[@bustercolin7507]

@@RedLeo-pf9yo No, that's facts.

[@BIGBASSSAMA_4]

Sony overcharges these days smh

[@sifisflisk7408]

Hahaha Sony is a lexus? By buying oled panels from lg and Samsung? Okkkkkk they can’t produce even panels and there shares just fall

[@TheFrenchGlow]

Name the most reliable TV brand out of Samsung, LG, TCL, hisense, Sony?

[@mikejohnson8391]

Sony yes if want be stuck with 4k res. Which been around some time already can give tv new name look so on don’t truly make it better there only so much can do with it. 8k other hand still new fresh like one from Samsung QN900D or Bravia 9 which only limits it self 4k tech. Which has max refresh rate of 120 hz then there Samsung which claims there 8k tv can go as high as 240 hz refresh for even smoother film sports and gaming experience than Sony is it true no clue choice is yours make.

[@TheFrenchGlow]

Not disagreeing with you but wait til you see the Bravia 9. Mark the date may 13 and let's see how everyone feels on Dec 1.

[@BIGBASSSAMA_4]

Can't do sony until they use glossy panels

[@user-ey3so9be2y]

Painful video -Direct sunlight is 1.6 billion nits, not 10 000 -4:55 "our main competition"...bit of a slip there, letting on that you've been bought and paid for? -Accurate colour, filmmakers intent etc isnt what joe from across the street cares about most - it is price to performance, which Sony doesn't deliver in the way economy brands like TCL do, especially outside the US in countries like Australia You're out of touch mate, in what world is the Bravia 7 the tv most people can afford? Utterly shameless, advertising and promoting Sony with no disclosure about what they've done to influence you David.

[@TheFrenchGlow]

Thanks for the comments. 1. 1.6b nits would fry you alive....... 2. I wish Sony would pay me or even offer a freebie. LOL I am a completely independent channel but have been livestreaming DAILY for 5 years reviewing and unboxing all these products on Amazon. I bought my ALL of my Sony TVs as well as my Hisense, TCL, LG, Samsungs. 3. Your Price to Performance does not factor reliability and long term use. Everyone will have different criteria and sub $1000 today, I would recommend the X90L as the price will drop once the Bravia 7 comes out. I own the X90L and got mine for $1000. The Bravia 9 will be 30% cheaper by 2025, the Bravia 7 will be sub 2k by 2025 and will STILL have more accurate colors and better viewing angles.

[@timbosveld4277]

AI and all image processing is just a gimmick. It's the panel that counts. Sony has been cutting costs for years, and now they are even removing themselves from the oled market. Not a promising sign.

[@TheFrenchGlow]

Ai image processing is still a gimmick from the other manufacturers imho but the object detection from sony is much faster and detailed.

[@BIGBASSSAMA_4]

Fomo proved the tcl is the only competition to buy over this bravia 9 in a shoot out

[@vladimirvidovic7443]

Sony is to expensive 😢

[@TheFrenchGlow]

You get what you pay for though. All my Sonys still work great.

[@robertjacques4117]

The Bravia 9 is less then the Samsung S95d and LG G4

[@truthx7]

Lol a mini led being the best.rumor is it blooms

[@TheFrenchGlow]

Wait til you see it.