Why Trust is Key to High-Performing Teams

Trust is the foundation of any successful team and organization, and it is the leader's responsibility to create a trusting environment.
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/classes/
Podcast: apple.co/simonsinek
Instagram: / simonsinek
Linkedin: / simonsinek
Twitter: / simonsinek
Facebook: / simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infi...
Start With Why: simonsinek.com/books/start-wi...
Find Your Why: simonsinek.com/books/find-you...
Leaders Eat Last: simonsinek.com/books/leaders-...
Together is Better: simonsinek.com/books/together...
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#SimonSinek

[@adriansmude2202]

I listen to this message on a regular basis to keep me on track with my business and team!

[@jasonnugent963]

I think I've seen Simon's videos in years past.. but holy F,. it speaks to me right now in my career situation like it never has before. Ugh. Amazing.

[@patriciahoustonpaintings]

Thank you very much for continuing to create awareness in relation to this topic, which is very much needed; and I hope more of those so-called leaders by Tittle can watch this video.

[@SK-db8ly]

So inspiring. Thank you very much, Simon.

[@vitorongarato]

You are the best! Thank you to be a biggest part of my mentally about leadership. I have practiced what iam learning reading your books and listening your videos. Today I am a good environment creator. WORKS!

[@nerd26373]

We find your videos inspirational. Keep up the good work.

[@l0gic23]

I've watch this and similar cuts so many time, and will continue to do so. Wish the "leaders" who think they do no wrong would watch and internalize this. Finally I wish they would realize that to build a trusting team it does not start with firing anyone, except maybe themselves.

[@vitorongarato]

Leadership to me it is the capacity of build trust and safeness to the team, for them achieve the goals!

[@sukiamirapu7325]

Thank you for sharing this perspective.

[@FRAVSC]

I simply love what you just said. Unfortunately most managers would like to be what you described but fail to become such a manager. There's also a lot of cargo cult behavior out there

[@KuruGDI]

I wish I could have Simon as leader just for a week. Even he probably has no idea how to do any of my work, I'm sure I would learn more from him than I learned in the past six years from my current narcissistic leader who seems to love to play one worker off against another one, loves to devalue and bash other people for no good reason and threatens you dismiss you when you don't follow whatever he says even what he wants is against the law and can put you in jail for up to 5 years.

[@somosagricultura]

Great apeech Simon. I like to hear you because you have a great way to say important ideas.

[@margaritatrevino2168]

Preach!!!

[@Goldenheart2911]

How do we create an environment in which our people can work at their natural best? 🙌 When you feel valued by leadership you are much happier and willing to add your own value to the team to make it better as well. 💛 This video is a great reminder that our words and how we treat others matters when it comes to both increasing the overall morale and productivity of the team, and also in creating and fostering an environment that promotes creativity, enrichment, growth and success.💛 Loved the example you used in this video definitely helped to drive your point home in a clear and impactful way.✨

[@dilveenmirza5516]

Always love your ideas ❤

[@lakokille]

This speaks so true and deep by my own personnal expérience ❤

[@arrowfar920]

Love it.

[@ElenaKee]

I set myself a reminder to check in with my team at least once a week after watching this video! Thank you for the help & inspiration to grow & be better

[@jamesblunt3093]

Good, but the check in has to be true and real. Not the typical "how are you" but "i see you are tired, whats wrong?"

[@ElenaKee]

@@jamesblunt3093 of course. Small start up with 6 ppl so we're all pretty close to begin with

[@Scott-got-caught]

That's too much. They may begin to think something is wrong. Trust me an employee doesn't want a regular meeting especially once a week 😂

[@ElenaKee]

@@Scott-got-caught I've been doing this once a month instead. I've found it helpful because responsibilities are shifting and I want to ensure people's workloads are management.

[@mousmityagi8100]

Listing u for the first time,and I'm mesmerized😊

[@Oxreen]

🔥🔥🔥🙌🏿🙌🏿Always dropping the gems 💎

[@jamesblunt3093]

Amazing! Spot on.

[@jeronimotamayolopera4834]

I LOVE YOU SIMON.

[@diablejambe3460]

Very true. I teach at a couple different places. At one of them, the bosses and at times even the assistants will tell me how to do my job, take over things and just completely undermine me. At the other one i can just do things the way i see fit. Not saying im always right but they let me be me and let me do my job. At the first place i dont have to prepare anything but i hate it. At the second place i have to put thought and effort and time into preparing each class, but when i go to work, im happy and am still happy when i leave work instead of feeling drained. Side note, at the first place, none of the bosses or teaching assistants r actually even remotely qualified to teach but act like they know best (especially the bosses) and they just actively make things infinitely worse. Just yesterday my boss literally told me "dont teach him" cuz she was so focused on making sure she could get the video she wanted to send to the parents and i genuinely said out loud "im a teacher, let me teach"....

[@birds_eye_view]

Very well said. Best sentence: Leaders are not responsible for the results, they are responsible for the people, who are responsible for the results. Especially in larger organizations that is missing. But what chance do you have as a „low employee“ to change that, to improve things? Except from leaving and looking for another job in another company … and ending up with the same broken structure.

[@aman-wg1bz]

that's me . Thank-you for pointing out that.

[@christeder]

That's a good question. What I see, it's either leaders in company get some kind of new knowledge and mindset (highly doubtful) or people in organization need to speak up (highly doubtful). I believe people should look for support inside the company who understands the vision and together you will have a louder voice. Takes time... maybe months, years, but if leaders "at the top of the chain" don't understand it then it seems only way. Or start your own company and implement these knowledges. Well... know we know that "Four Seasons" have that culture.

[@videau234]

Leadership is a lifestyle

[@JulinhoMazzei]

Amazing Simon!!

[@galesexton5629]

This speaks volumes

[@harmonylifewithjess1593]

Awesome 🙌

[@AthanassiosKarapistolis]

This is one of the reasons why big organisation don't want loyal employees. To hide the weak management and the inexistent HR 😊 Nice speech So true So inspiring

[@jorisreichert5969]

Your assumption of 'wanting' assumes self-awareness, assumes having a choice. More people than i think most would imagine are suffering from not deeply being aware they have a choice. Sometimes factors like (financial) security are barriers that make people feel like they don't have a choice. We just need to treat people well and give them the opportunity to do what is right, because they will whenever they feel they can.

[@2knights71]

😊q++

[@sepehr_moghani]

My last job which I had to leave even though I needed the money so bad was like Caesars. Very poor management, almost chaotic. But I liked the team a lot so I stayed for 2 years.

[@racaciaruth4460]

❤ I love my job but trusting teams are missing. School as an organization is missing the mark! Working with leaders who fail to create that environment create clicks, division and unsatisfied employees. Yes no safe feeling, no inspiration nor fulfillment. Preach Simon Sinek.

[@Markbenwisch]

Missing the mark? Here I am!

[@josephgonzales9649]

I was talking with a teacher friend of mine and tried to encourage her to try in small ways to make the change she wanted to see. If multiple teachers start doing that then it will eventually catch on and change leadership or cause someone to make a school where good leadership is prioritized. Just my two cents thought

[@racaciaruth4460]

@@josephgonzales9649 AMEN...Be the leader you wish you had! Thank you for optimism.

[@josephgonzales9649]

@@racaciaruth4460 and thank YOU for posting your initial thoughts! Without people like you giving their opinion on the matter and adding to the “public discourse” I wouldn’t have had the opportunity to share my 2¢ 🤝

[@danielallen8702]

That's really unfortunate. I hope they see your light shine in the work place. God Bless you & God is great!

[@64armt]

I was introduced to one of Simons other videos about a week or so ago. I have listened to a few others since. I have no issue with Simon or anyone doing what he does. What I do question is this: With all these people going to these types of meetings and bring this back to corporate to use, how come there is no changes in management?

[@jeronimotamayolopera4834]

THANK YOU VERY MUCH.

[@pholland8353]

Attention managers and owners. Leadership is a skill. It doesn’t come with the territory. “If you don’t know people, you don’t know business” - Simon Sinek

[@Scott-got-caught]

Over used. This is the 3rd video of his I've heard that

[@pholland8353]

@@Scott-got-caught LOL!

[@priscillazietsman1300]

Thank you Jonathan, as usual a very interesting video. Could you perhaps let us know more about Scott Ritter's background?

[@ybwang7124]

you had me at "Low Trust in Teams" I don't need to watch the video I am not a manager

[@user-je6pn9pr3h]

I work at Caesars i agree with Noah.

[@janpieterwagenaar1608]

if i amnot mistaken there was a30 years back an analyses done on what it takes to reduce the costs for launching 1 Kg in to space with a factor >100 means trust between the groups en people is essential.

[@Dil.Careem]

Dear friend, trust is the foundation of any successful and high-performing team. When team members trust each other, they are more likely to collaborate effectively, communicate openly, and support each other. Trust also helps to create a positive and supportive work environment, where individuals feel safe to take risks and be vulnerable. Remember to prioritize building and maintaining trust with your team members, as it can lead to greater success and fulfillment for everyone involved. Best of luck in creating a high-performing team built on trust.

[@nikkihubbard9329]

The quality of human interaction is suffering and it’s seeping into work and corporations.. definitely seen it with friendships and romantic involvements. We are no doubt the generation of the broken and traumatized, there are no excuses for poor behavior. Being a good person today will get you terminated.. they would rather you look down and not question anything. And if your company does really well hopefully you guys will get a pizza party. Emotional connections are frowned upon my last job emphasized, keeping personal information, private, and not sharing much of yourself to other coworkers. Lo and behold that did not work for me as I felt like I was in a cage. I am so happy they let me go. It was freedom.!❤

[@paulpease8254]

This is a great anecdote, and a great philosophy, but how can a company turn this into something practical? It seems that it would require every person in a company to be rather more enlightened than a typical person. And I wonder if the financial data really backs up the premise that somehow this will lead to increased profits. One of the biggest complaints people have about their job, and the thing that erodes trust the most, is that they feel their pay is too low. And they see profits going up and their pay not going up, and their workload increasing as managers cut hours and shift the burden to the remaining working hours. This happens every day. So it seems like the profit motive and building trust don’t necessarily play well together. Would love to hear your thoughts on this Simon, hopefully with some hard numbers across a range of industries (e.g. the service sector is probably quite different than the tech sector).

[@araheemtahir]

So how do we find an organization where trust is present? What are the key markers?

[@arkhamasylumjoker]

👏👏

[@amjadsiddique]

❤

[@ernisstar2978]

I had a bussness which lasted 10 years, because I was too good with people, they trusted me, but in the end I had not earned much money to keep the bussness alive. Another client I had , was terrible with his workers, paid them well, but tortured them all time. He is still running the bussness. I think that 90 % of normal bussnesses that go forward are run by harsh people , a dictatorial sort of....

[@Novastar.SaberCombat]

"Reflect upon the Past. Embrace your Present. Orchestrate our Futures." --Artemis 🐲✨🐲✨🐲✨ "Before I start, I must see my end. Destination known, my mind’s journey now begins. Upon my chariot, heart and soul’s fate revealed. In time, all points converge, hope’s strength re-steeled. But to earn final peace at the universe’s endless refrain, We must see all in nothingness... before we start again." 🐲✨🐲✨🐲✨ --Diamond Dragons (series)

[@alirezaehteshampour6291]

😊😊

[@mickshi279]

Want to share this with my boss. But he would not bother.

[@caleuxx9108]

The right people in the right environment. I doubt all people would behave in such a way.... but after choosing the right people, this could probably work. But why does he have 2 jobs instead of just the one...??

[@jasonlong1985]

I lead a Team. I want to be a great leader. But what do you do about toxic and low-performing employees?

[@craigandrews7544]

Wave goodbye

[@Arhnuld]

I think that if you are suited for the position, you would know what to do. Sometimes there are ways to help such people be a productive and positive part of the team, sometimes you just have to fire them. There is no way for some random outsider to know what to do as every person and every situation is different. Do you know what they are doing wrong? Are they unwilling to change even when given feedback and guidance based on solid facts? Are you in a position where your authority as a leader is legitimate? Such questions are important.

[@muls7344]

Only in God we trust. I knew the feel of so sad to be betrayed by our team.

[@sovhomehedi904]

This story you tell in 696969 Times 🤣😵

[@AFuller2020]

And what have you built, created, repaired, invented etc Simon? Grifted advice to companies?

[@AFuller2020]

The guys a hack, like Robbins, grifting advice to companies that wasn’t to seem hip.

[@TheGuggo]

Too bad Wall Street traders and investors don’t care how much trust there is the teams of the corporations in which invest. They like the short-term results delivered by CEOs that do not create trust and do not apply leadership as Simon’s tells us.

[@suxces]

I have a Question... All that content is not aplicable to Hispanics isn't it?? Because, I am VERY sure that if somebody shows them empathy, I don't know if they are going to very productive...

[@maxigol1977]

Fantastic...but now companies will begin to substitute workers with AI. Problem solved for them: no training, no need for compassion, no worries and more importantly: cheap. It's already happening. And it's our fault. As an example, since he talks about the barista at the 4 seasons, if you sub that batista with a funky looking espresso machine where you put a coin in, people will still drink it. The art that goes into making an espresso, or cappuccino, is not known or even cared by the average person. And another job will disappear, thanks to corporate greed and to our laziness and our acceptance of mediocrity.

[@L_RV]

trust means u've stopped growing and settled for a non perspective future

[@karengaray5114]

I respectfully disagree. When I am in a situation where I trust my boss, I am more likely to put in more effort to improve my work because I want to and because I feel safe enough to make mistakes in the learning process. When my boss gets upset over mistakes, especially small ones, I don't want to make the effort to learn and potentially make mistakes for which I will be yelled at for. I have been in both situations.

[@nikkihubbard9329]

@tjx