Will (G)I-DLE Leave CUBE Entertainment?!

[@ubikpop]

Can't believe how much Soyeon does for this group and still gets so much hate. She is literally the heart of the whole damn company.

[@Idlesthetic]

Just another punching bag in kpop for netizens 🙄

[@BELIEVER78989]

And brain it seems

[@moiitsdanielle7138]

Soyeon is such a mastermind❤

[@KingKikikoi]

Atiny don’t play, they hate her guts 😂

[@webmasterd]

that might be the reason for the hate. no one likes it when 1 member get all the attention than the others. She's the Wonyoung of her group.

[@Limonelguey]

Dont be surprised if Soyeon is already filing some trademarks for the group when they leave cube. They can go by I-dle since thats what they always wanted to go by anyways.

[@nessabrownieig2000]

She created the name so she better have all the rights to it lol

[@destinydunmore4555]

At this point they can do a got7 and leave and keep their name! They have been doing everything from the beginning might as well cut ties and be free!

[@letsdoodlesomethinghome3404]

@@crazycarrollcrewperhaps they could do wut Taylor Swift did (with the Taylor’s versions) if cube’s not willing to budge.

[@OYJluv]

​@@letsdoodlesomethinghome3404 thats very very expensive.

[@stantubatunow]

I hope they add soojin back too😢

[@CA-hp9ir]

It’s undeniable that all Cube artists are really talented. Cube knows how to spot talent. They just don’t know how to handle them properly and treat them right. Such a waste really.

[@soumyaprabhulkar5596]

Just ???

[@Emma08111]

Nope they only care about money that's it.

[@idleuniverse]

YES 100%

[@jessicajessica4392]

Their training system is really good but they can't handle a group sound and concept to save their lives. So much talent wasted under cube.

[@onlystayskz23]

@@jessicajessica4392I swear yes!!

[@Airia16]

The wasted potential with CLC was crazzyyyy

[@Fmdk99]

CLC is a boring group anyway. The members don't really entertain people like idle. The chemistry between is meh

[@Feiden-g8f]

@@Fmdk99boring you said? As 2nd gen fans 2008! Clc is the best group 3rd gen but the way Cube treat them so underrated! No full album no lightstick and no world tour!

[@Fmdk99]

@@Feiden-g8f i watched most of all their contents and yeah they're boring as hell. I support them by buying few their albums but i understand why koreans not supporting them

[@K-Blubberop]

@@Fmdk99I watched their content they were funny especially Yujin

[@nailasymmone]

@@Fmdk99 bro what 💀💀

[@redpasta-p6b]

(G)I-DLE's rise to fame makes me emotional, to see that there were groups who had to rise from the bottom,start from scratch go through actual struggles to be who they are today. I wish them all the success now and in the future :)

[@kpopticati]

Seriously, i have supported them from the start. I rlly hope they get treated better if they join a new company.😢

[@qloudlet]

The definition of self made

[@kpopticati]

@@qloudlet fr! always my fav group.

[@chunkydillpepper]

@@qloudlet Like the literal definition 😩

[@magmassuperfan]

gidle, ateez, dreamcatcher, everglow so many

[@rhynzard]

Soyeon hold the power. I'm not afraid of the G Idle future, they got the name with their skills. Cibe should be afraid. Soyeon can ask to be the CEO of Cube or make her own label, many will be more than happy to invest on her. In 10 years she will be considered the female JYP.

[@zacharymendez1880]

I agree, I’ve noticed she started appearing more on group tv shows. Where they compete to join the group. I think she is trying to gain the skills and ability’s to teach and learn how to form a group. If soyeon makes her own sub label or her own label . I can see her producing a new group while managing her own. She is so creative and she is a master mind. I can see soyeon being a leading company if she plays her cards right.

[@_tripalong]

JYP doesn't deserve to be compared to queen Soyeon

[@mapletabest]

Cube needs (G)-Idle but (G)-Idle doesnt need Cube. They can rename themselves as whatever and their popularity will remain the same or soar with or without Cube. Unless Cube's CEO is willing to step down and let Soyeon take over, dount they can keep (G)-Idle as the girls dont need Cube's money anyways 😂😂😂

[@nessabrownieig2000]

Crazy part is Soyeon has been expressing her desire to have a company and create a group so its pretty possible for her to be a ceo one day soon

[@goodyoflife]

@@nessabrownieig2000this makes sense

[@MG322_88]

​@@nessabrownieig2000they might come to a compromise and let her create her own sub label within the company. That happens pretty often in music

[@drizzo4669]

I don't think Soyeon even likes the name G-idle. She doesn't know what it means. They would definitely change their name to something better. D-imans maybe?

[@nessabrownieig2000]

@@drizzo4669 she literally created the name she definitely knows what it means

[@chunkydillpepper]

If they did, it would be nice that they join forces with Soojin again😅

[@Idlesthetic]

I agree!

[@RedFro95]

Definitely! It'll be a big F.U to everyone who still thinks Soojin did something wrong.

[@caramelboeuntree]

soojin already has her own solo career, although it would be nice to have a collaboration

[@chunkydillpepper]

@@caramelboeuntree Yea that’s what I mean, they would make one of the greatest combacks ever together!!

[@chunkydillpepper]

@@RedFro95 Right!! And to that actress as well who tried to ruin Soojin’s reputation!

[@artheamarieaquino3277]

At this point Cube should just be a company that hires talented people and send them different popular companies like HYBE , JYP or SM ent.

[@ayumizz]

Like a sourcing company you mean 😂 Good idea

[@MISSILITIAhmed2]

​@@ayumizzالاسام لا تحتاج معروف ان الكثير من الايدولز في باقي الشركات كانو متدربين الاسام

[@BELIEVER78989]

Well Shuhua likes Hybe and Yuqi like YG tho😂😂

[@newmoon6549]

N yg looks like u have bad taste 👅

[@pattrickmerete]

​@@BELIEVER78989Shuhua could join Hybe and Yuqi coul join YG as long as they still stay with Idle and have no creative control over them. Imagine all 5 or 6 of them coming from a different companies but performs as a single group. 🤣

[@rhenzernieta2914]

I don't mind them leaving CUBE, CUBE Doesn't even deserve them in the 1st place considering most of the MV Cost were coming from the Girls hence without (G)idle CUBE is nothing or should I say without Soyeon Cube is WORTHLESS

[@sassydog2782]

Soyeon new producers and owner company can? Than cube it

[@vixxexo6855]

Also even if they leave Cube, their sound won’t change. Since Soyeon did everything music wise anyways. Other groups leaving their companies suffer from sound changes, but (G)i-dle don’t have to worry about that.

[@rhenzernieta2914]

@@vixxexo6855 True especially they have the Talented and Skillful Queen Soyeon

[@Latatayeonials]

​@@rhenzernieta2914the girl in my pfp born with talent.

[@shad0wCh8ser]

They literally made (G)I-DLE without cube.

[@Airmonke]

Omfg I felt myself getting sick when you were listing all their tours, they really need a long, relaxing, and healthy break damn😭

[@davey6022]

Yes that’s a bit much they need a break but stupid cube is milking them😤

[@deepanwitasinharoy4524]

exactly and they are said to go to tour again this year . sometimes i feel the girl's exhaustion through the screen

[@chunkydillpepper]

Literally 😭

[@JeNi1921]

What's the point of having a company if soyeon and the other members have to do everything?? It was shocking to hear that the members had to pay half of the budget for the Super lady MV . Isn't that company's job? I don't think I-dle should have the need to stay in the compnay if they're going to take profit from the work idle do and not even do bare minimum to handle the group. Soyeon along with other members are fully capable to run by themselves and I'll tell you that they'll do it 1000X better then the infamous company we don't talk about.

[@La-PetitMort]

And they wonder why idols leaves them

[@anngleeson4736]

I agree

[@artsyrosie_]

Will they be able to sing their songs if they leave cube

[@KantorSaja]

​@@artsyrosie_ they can soyeon had most of their song copyright even pay for it mv production Best case is the company let them out and used the group name worst case the company tried to copyright the name but as how loona and gfriend case that's only goes bad for company bot legally and publicity

[@artsyrosie_]

@@KantorSaja could even bp use this tactic

[@thetryfan6529]

It's clearly visible that Gidle have always waited to leave Cube. They can work independently anw, as long as they still have Soyeon to produce their music

[@chaerryoung_]

Soyeon NEEDS her own company. I really hope they stay together even if they leave cube!

[@JadeMartin-hd4pw]

yes

[@ilovemycat9790]

We need SOYEON Entertainment

[@ilovemycat9790]

Omg imagine if LLOUD (Lisa BlackPink new agency) sign GIDLE !

[@Mimii---]

SY ENTERTAINMENT​@@ilovemycat9790

[@bolinsun9565]

Soyeon is a super lady indeed… not a stan but mad respect 😢

[@IbtihalneamaSaoui]

Im proud of gidle of overcoming all those problems. They're always going to be my favorite girl group ever. ❤❤❤

[@KamenRider808]

Can we all agree Soyeon is the definition of a "leader". I know she shouldn't have taken all that responsibility on her shoulders, but for her to do all that for G-idle says alot about her. Mad respect to her, shes amazing

[@heestheone]

Soyeon can be the CEO & Producer at this point

[@JENNIEfreakinKIM]

We are in an era where idols are leaving their company to form their own labels I would fully support (G)I-DLE if they did the same❤

[@VickyMinhNgoc]

6:22 It’s not mentioned in this video, but I-DLE also released an English EP/album “Heat” (under 88rising) in Sept/Oct 2023. At the end of 2023, they also had to prepare for their full album “2” and comeback. That album was released on January 29, 2024. Yes, I-DLE’s schedule was insane, and Nevies were extremely concerned about our gurls’ health and well-being.

[@ilikeu12]

Loved their English album ❤

[@erenaltun9556]

How about Soyeon choosing 88rising or Riot Music?

[@lulufah8045]

G-idle deserves their success. We your fans always got your back❤

[@legnaangel7209]

After I watched Kingdom, I was stunned how good BTOB was and fell in love with their music. But I’m a longtime Kpop fan and they should have been on my radar long ago. This just shows how awful they were mismanaged and promoted. I’m glad they left and I hope I-Dle does too.

[@Notmykid784]

Good. Maybe it'll inspire them to start treating their groups better.

[@henzaen]

you wish.. cube will never change, if they can change, they will do em now considering soyeon is the one doing everything for g-idle

[@rhenzernieta2914]

That Will never happened to Cube they are just full of EGO MANIACS

[@momongie8604]

no way. cube obviously think they're better than their artist. they literally kick hyuna and dawn so easily. idgi. they have good asset. CLC have one of the best stage presence on 3rd gen. pentagon literally a well rounded group who can do it all. BTOB bruh. their rap, and vocal. even the recent one 'lightsum' they have 4th gen best main dancer in there, back when the girl just 13 years old, that girl is already better than most of 4th gen main dancer. but yea MOST didn't know

[@michaelmayo]

Let face it. Like another commenter said, Cube needs Idle more than Idle needs Cube. Soyeon is effectively CEO of the group and wouldn't have much trouble morphing them to an independent group. You know she's been carefully watching people like IU and the Pinks form and run their own agencies so it would be very out of character for our workaholic wonder not to have Idle, Inc. as a backup plan that would also return Soojin to the group. And Cube certainly doesn't seem to be helping matters. You would think after watching the BP/YG disaster, they would be throwing everything they could at Soyeon and the members to keep them, but that doesn't seem to be the case. At this point, I have to wonder what the hell is going on with these agencies? It has to be not only money but ego since any rational businesman would make retaining their top earners their priority. I'd argue that our Tiny Terror is now the dominate figure in Kpop. Making Idle and Soyeon cough up their own cash to promote themselves? It's just insane by any measure. If the chinzy bastards are going to do that, why shouldn't Soyeon take her members and walk away? (I'm personally looking forwards to "Dancing Burger" as a trademark...)

[@joenull5945]

Don't forget after Cube forced Soojin out, Soyeon posted that selfie with the Psy's P-Nation business card and within the next week, Cube greenlit production on (G)i-Dle "I Never Die" album.

[@michaelmayo]

@@joenull5945 I would never want to get on Soyeon's bad side. That woman is ferociously intelligent, and having been lied and shit on for a chunk of her life, you know she rarely takes people's words at face value unless she absolutely trusts them, like her members. I'd hate to have to negoiate with her because you know she'll walk away if she doesn't like the deal, so right now she holds all the cards and it's only a matter of how much Cube is willing to surrender. I don't, let me be clear, think she'd be unreasonable. She's a hard-headed businesswoman so she's not going to kill the goose, but Cube sounds like one of these companies that just can't take a win unless it's on their terms, so if I had to bet, I'd bet she and the members jump, which is probably what Cube is thinking as well so they're trying to squeeze as much as they can before it happens. I can't believe YG and Cube don't realize they look like complete assholes to the outside world...

[@joenull5945]

Cube has a history of mistreating their artists, which is why their artists rarely renew their contracts. (G)i-Dle would be better off signing with another company. Rumor is MORE VISION, TheBlackLabel, and P Nation have all indicated they are all willing to negotiate/sign (G)i-Dle, if they leave Cube.

[@hey-gd6wp]

@@joenull5945 NOT p nation. If they sign with P-nation they're entire career is going to go down the drain. P-nation has a track record of not letting artists do their own thing and having horrible quality albums and badly printed photocards. also isnt theblacklabel just YG's subsidiary? correct me if im wrong.

[@joenull5945]

@@hey-gd6wp In 2022, YG Entertainment underwent some restructuring. As a result, TheBlackLabel completed their change from being a subsidiary company of YGE to becoming an associate company at YGE. This meant that YGE no longer has overriding control over or unfettered access to TheBlackLabel. As soon as the change became official, Teddy announced that TheBlackLabel was developing their own 5th gen girl group. Throughout 2023, every artist at TheBlackLabel had a comeback. Taeyang, Bryan Chase, Loren, Somi, Vince, and Zion T all released new music and some of them had multiple music videos. Some of those artists said that some of the music that they were releasing had been previously held back by YGE due to possible schedule conflicts with artists at YGE. In Q2 2023, TheBlackLabel formed a partnership with the Charoen Pokphand Group called The Black Sea, which will develop and manage Thai artists (actors, idols, models). In Q3 2023, MNET contracted TheBlackLabel to run the I-Land 2 reality survival show that will create a 5th gen girl group for Wake One Entertainment. In Q4 2023, TheBlackLabel completed their move out of the old YG building to a new facility that has nothing to do with YGE. As of Q1 2024, the three largest shareholders of TheBlackLabel is Teddy (42%), Saehan Venture Investments (28%), and YG Entertainment (22%). In March 2024, YGE confirmed that, effective April 2024, Teddy is no longer a producer at YGE and no longer the Main Producer & Creative Director for Blackpink.

[@kookiemuncher257]

G-idle caught my attention from when Hann released, i thought that time they would definitely last long and become big and i was right. I always look forward to their comebacks even tho i am not a stan just a casual fan. I really hope they don’t disband and continue for a long time.

[@hinaxyujeongbias_sumit444]

GIDLE CANT END UP LIKE 4MINUTE AND CLC 😭

[@Limonelguey]

If anything, the group will probably stay together if they leave cube but they will probably have to go by I-dle since cube will be petty with holding on to the (G)-idle trademark.

[@chunkydillpepper]

We’ll probably have to continue supporting them like crazy, and hope that they make great hits like Queencard

[@lem5959]

​@@Limonelguey100% cube wont let them have their name trademark. Either gidle pay hugeeee sum or just change the group name

[@hey-gd6wp]

@@chunkydillpepper soyeon can do anything tbh

[@miraza.]

@@lem5959well pentagon could keep it so 👀 not sure how trademark laws in korea work but maybe they should sue

[@kaylachung12]

I think the sub-label would be a great idea but honestly. They’d be fine if Soyeon made her own company and brought the members with her. I can imagine she’d be able to handle maintaining their rights because she’s easily one of the savviest business-minded idols I know of.

[@drip_DROP-d]

Man they are the most self - produced and independent group I've seen

[@PsxPlayer522]

Soyeon's back should be in a lot of pain for carrying CUBE for years

[@meereeanalee]

Literally since she was 17💀💀😭

[@raebae957]

Soyeon is really the backbone for everything.

[@lukeandre3473]

They really do need their own label because they already do 99% of the work on their own from day 1 and it hasn't changed since. I honestly wouldn't even want another big name company to pick them up unless they are going to give them the full package of fair pay, creative freedom, proper promotion and all the other compensations that they have rightfully earned. I just don't trust another label to do that to be honest.

[@sanjanalakhapate1114]

I hope (g)idle opens their own company ❤

[@Chaetzv]

soyeon is so beautiful and pretty and she deserves the best leader ever because she saved the group

[@hey-gd6wp]

and thats why shes my ult

[@abdirst]

Imagine they sign a contract with another company or open their own sub label and add Soojin back!

[@DreamyCheshire-up9rf]

That would be awesome. However, even if (G)-idle managed to open their own sub label or company, they might not able to bring Soojin back. It seemed that soloist Soojin was blacklisted in Korea. She can't even promote in Korea !

[@mechzdeus]

B2st left and became Highlight and are doing better than ever. Cube knows this, Soyeon knows this.

[@vixxexo6855]

Beast’s biggest hits On Rainy Days and Fiction are from when they still were in Cube.

[@n.137]

Shame on Cube,,they were doing amazing job by recruiting most talentend people and that's all.

[@vixxexo6855]

Like Cube groups are talented, but Cube are bad at promoting their talents. They also kick people out for bad reasons like Hyuna and Dawn for dating.

[@invalidxy664]

They are very smart women, what ever Soyeon & girls decide I am with them. First of all I wish them good and long rest, and after all they deserve to have a life outside the show business too. For sure we are going to get lots of good music from them, as a group or as a individuals in the future. The stars are born .

[@kateemma22]

As a Highlight and BTOB fan I support this plan. Run babes, run.

[@prashantkumarsrivastava1977]

Soyeon can simply create her own company and can be more successful than cube

[@ekwaiedoktong1384]

Fr

[@Jiwonsjourny한국]

FrFr

[@Midnight-0540]

Fr, and she might even treat her groups better than cube.

[@xXKuroroXx]

i feel like these days is very common that artist make their own label.......CEO soyeon is coming and hopefully soojin can comeback to the team after they leave cube

[@WhippedForJeonJungkook]

It's not the end, it's just the beginning, they have too much talent to let it go to waste, good luck

[@Ahmed_is_the_revolution]

I can't imagine the stress on soyeon 😢 she's a hero

[@leantowardsgood]

In Season B Season with Rain he asked Soyeon if she wished to establish her own label and produce idols and when soyeon replied with a yes he asked her how much investment it would take and was ready to support her financially . Soyeon totally has the potential to do so I-dle as a group are very much talented and can be much more famous if they left cube . I don't think they need cube when they have Soyeon

[@mnplumberman]

I wouldn't want Rain anywhere near my company if I was them. Unless he was a 100% silent investor with zero say.

[@BlazinNSoul]

(G)I-dle is one of the best groups out there. If they disband, why should I continue to support anyone. I am getting tired of these break-ups. This isn't normal behavior as it happens far to often here. K-Pop industry needs to get it's s*** together. Otherwise won't be much of one left to matter this keeps up. :/

[@Abii140]

So Soyeon is the producer, writer, rapper, singer, choreographer, stylist and manager? I knew she did a lot but never knew she did EVERYTHING. She's got that Bts blood in her, can't wait for them to leave cube, get together with Soojin, get more famous internationally and hopefully start performing on BBMAs and stuff.

[@FunmilayosConner]

i feel so cool knowing i watch this video 44 sec after it was posted.

[@JustTNT1269]

if they do go their own way I would love for them to still be a group and make music their voices are just so unique and their music always had a positive message behind it while being very catchy If not then we just have to wish them the best.

[@pavelczenski5908]

YG messed up with Blackpink and CUBE will mess up with GIDLE.

[@kerronwalker1589]

Ohh cube has been messing up since before Gidle tbh. Cube lost it's way when the original CEO got kicked of the board tbh.

[@DreamyCheshire-up9rf]

Not so. Cube only messed up 4 minutes and CLC, while (G)-idle is autonomous with Soyeon at the helm.

[@min3089]

Wasted opportunity for Pentagon 😢❤ but will support them for their comeback

[@regretisathingofthepast]

Based on I-DLE's track record, I think Soyeon and the members can name their price. Don't be surprised to see a new company that leases studio time from CUBE and hires them to handle the mundane, day to day crap.

[@xdlyon_lyonxd]

I feel bad for LIGHTSUM and CLC

[@DreamyCheshire-up9rf]

I also feel bad for both groups. Especially CLC. The Sum of Light is in Twilight, while international superstar potential CLC talents have been wasted.

[@YeonB9288]

I promise to always support gidle till the end of my life❤️

[@twojogoreczek1966]

7:12 (G)I-DLE also was in poland on 23rd september so on yuqi's birthday, they were on festival called "kpop nation"

[@Momo_Land2002]

*I'll be The Happiest person if they leave cube and make their own agency.Soyeon especially is such a ceo material.Gidle is such a Talented and fun group they should make their own music!*

[@srideout91]

The best thing that Gi dle can do is leave the company together and start their own independent agency. Like the video said, they are basically funding everything themselves. They were most likely had to promote under another name because cube Q entertainment will be petty by not giving them the rights to the name.

[@cadengoh7173]

The girls should be able to retain the name of G-idle if the precedent of G-friend is to be followed. The current thinking is that the courts look to the name as an extension of the members and not as a property of the company after the completion of the 7 year contract.

[@Noneofnoneme]

They Probably will as they have been receiving Offers since last year from other companies

[@anavut3108]

It's crazy knowing the wasted potentials and skills of the groups in CUBE other than (g)I-DLE, and to think we wouldn't have even gotten them as a group if they did not put the effort themselves. On top of that they also had a new boy group in 2023!?! Like I heard absolutely nothing about them and didn't even know that they even debuted in the first place.

[@dixnaaa]

Who has a debut in 2023 ? I thought nowadays was their newest boy group

[@kpoprubix9812]

Lightsum definitely need a dark or girlcrush concept. With a hard hitting song because They are not making a mark at all with the songs that are being given to them.

[@letsdoodlesomethinghome3404]

Can’t imagine if they joined YG or Big Hit. They’ll def get a lot more views, however, I wonder if those agencies will let Soyeon be in control of everything 😅 (possibly but unlikely..)😂😂

[@Hahahaha10188]

Big hit currently in big 💩 right now!!!

[@hey-gd6wp]

big hit is the male only label under hybe. you should say hybe instead because of the possible misconceptions.

[@Hahahaha10188]

@@hey-gd6wp big hit is already rebranded under hype labels and is also establish by the owner and founder of the label. So don’t need to defend as Hybe is going down as they r ruining kpop

[@hey-gd6wp]

@@Hahahaha10188 i’m not defending hybe? huh?

[@Hahahaha10188]

@@hey-gd6wp ya u r defending Hybe but anyways I am hoping they r gone forever 😂😂

[@thundercloudss]

A sublabel might be a good idea so they can still have that creative freedom under CUBE. Juts like how APINK was before, they are under a sublabel of CUBE

[@jgarcia3501]

They are actually very good in spotting talents and creating groups. If only they treat them right cube might be one of big companies now.

[@yuiyue1776]

They should leave the company. In fact, they are more powerful than Cube. They will survive in another company.

[@sowjanyarayudu8217]

True

[@knowlesknowles2154]

Soyeon should just create her own label and give some shares to the members..... She can create other groups....I believe in her

[@TheGabi182]

If I’m a medium or big company with a good reputation I’m jumping at the chance to get Idle on my roster, like fr if I’m like PNation or The L1ve I would be dialing Soyeons phone 24/7 to get her and Idle to come to my label with all the financial backing and creative liberty they desire Everyone knows Idle can succeed in any type of environment bc they self produce and are a bunch of hard working woman ready to take over I do think that given the chance Soyeon would make her own label with Yuqi and Minnie either backing her and being second in command or opening their own labels too

[@Aria9391]

What's clear to me is that they are in a better position to choose and decide if what CUBE offers them is enough or not. They might not even be interested in considering the option of staying? Who knows... but I'm excited to know what the future holds for them...!

[@Pajron21]

We all felt heartbroken and helpless once Cube disbanded CLC, but now we can see that it was more of a blessing because we don't have to see the girls to suffer 😢

[@davey6022]

True that and they are doing good without cube

[@DreamyCheshire-up9rf]

CLC girls' paths are still not flowery. Though CLC Elkie recently won the most popular participant in a survival show in Taiwan, CLC Sorn being a TikToker/ singer, CLC Seungyeon being a dancer/instructor and CLC Yeeun in EL7Z UP. CLC Yujin's Kepler is going to be disbanded, and both CLC ( Seunghee and Eunbin ) are still in Cube. Those 3 members' future beyond 2024 are still not clear.

[@Hakuna65Matata]

I hope that Soyeon buys the trademark from CUBE. She creates her own label put her group in there so they have more freedom than what they have over at CUBE. If they do get their own label, does that mean their former member Soojin can rejoin the group (ever since CUBE forced her out, you can tell in Soyeons compositions of the songs, theirs always a Hint of Soojin in the music and in the Music Videos (aka NXDE and Revenge)

[@Hakuna65Matata]

add on top of what I said, When you have no other option when the the entertainment group is delaying their work. I have to give Soyeon a lot of prop on doing everything and including pirated software just to make the music. You gotta cheat a little bit when your in the music industry especially with Music software. If you ain't cheating, you ain't trying

[@krizziaudtohan2154]

Cube is great at finding these artists but they don't know how to keep them. They have horrible management. I'm still pissed on how they treated CLC and Soojin. My girls should really just build or find another company to work with if Cube doesn't get their shit together and give them the support they need.

[@davey6022]

👏🏼

[@simplykatzxo]

With Soojin being Under BRD ent. BRD is constantly showing us how a company manages their artist!

[@AriMon05]

Somehow i think Soyeon might go solo and not even in kpop. I feel like she's so tired of all this sh*t idols have to experience. She's a creator, that's for sure. And she's great as an idol. But i feel like she might not like all this idol sh*t. She always seemed to me more like a producer/songwriter. I would be glad if she'll take idle with her and will continue guiding Idle as the same kpop group. But i would not mind if she'll choose something else. It's just... It's like she outgrown being an idol. Anyways. I CAN'T WAIT for their contracts with Cube to end. Each and every one of the girls are so mature in terms of being an entertainer, each of them has something she's good in and popular for. There's no one who'll be lost and forgotten if they'll disband and it such a relieve for me as for a fan. They will be successful no matter what

[@monginzoom]

this isn't a company it's just a guy that lending his building for idols to practice and make music its sad really

[@Ever.ro143]

It’s obvious they don’t want to stay, I’d be surprised asf if they signed with them again

[@chaers_luv]

I'm not suprise if soyeon starts dissing cube publicly

[@Messxnger-td4rm]

I'd be surprised if any of the (G)-IDLE members want to renew their contracts. The amount of abuse (Not physical) that the company does to their groups is crazy. I'm obviously not happy that (G)-IDLE is going to disband next year but im happy that theyll be more free and be able to do stuff that they like, keep their health good, and just be happy. #(G)-IDLE

[@Asmremma__]

Imagine gidle leaves and soojin joins back with them!

[@Idlesthetic]

I would DIE! I hope that happens!

[@Asmremma__]

@@Idlesthetic I think everyone will be screaming and die! We need og gidle!!

[@Idlesthetic]

@@Asmremma__ HAHA LOL!!

[@Itx_gidleu]

And Neverland ends crying about it💕😅

[@a.a677]

I HOPEEEE gidle arent at their full strength and theyre so amazing. imagine today gidle being ot6 omgg with their main dancer back.

[@grey28282]

" Let Beauty come out of Ashes " , she is the Most Beautiful Phoenix , She is the Eternal Legendary Flame Seo Soojin , she is always in their hearts

[@tejasviverma]

I'm almost in tears what is Cube doing ? So many talented artists but they ruined their careers.

[@azure._]

I became a universe back in 2018 and I miss them so much Pentagon deserved way better as well as clc

[@gustavomarto6233]

We're just waiting for Soyeon to start her own company

[@childofartemis5410]

CUBE had some of the most talented artists in kpop under their label. Yet they mismanaged all of them... They are digging their own grave

[@meloph]

Im so happy that BTOB have their own company now so they can do what ever they want to do and they go where ever they want to go And they can promote themeself better now!

[@srideout91]

Hey Cube you have another girl group? Have you forgotten about Lightsum? Or are you going to pretend they don’t exist like you did with CLC and quietly disband them?

[@ktoohottie]

I already know Shuhua is gonna see Soojin asap!

[@Idlesthetic]

Shuhua gonna friend Soojin on her official account the day they get released from cube 🤣

[@hey-gd6wp]

i wouldnt be surprised if they still talk. don't friends of the gidle members follow and like soojin's posts? lol.

[@inferiorinferno8859]

@@hey-gd6wp Friends and family members such as Minnie's brother alike support Soojin. They are definitely still talking in secret.

[@ktoohottie]

@@hey-gd6wp prob but legally can’t talk ab it

[@a.a677]

that picture is going to break the internet

[@muntahamahboob315]

This is the end for cube, not the end for g-idle

[@flobrez2470]

G-Idle should leave Cube since they’re basically managing themselves with no help from the company and having to pay their own bills for all their activities. Hopefully they can go to a company that would better manage them and help them financially. They deserve better. Soyeon is like the female G dragon for cube she writes songs, produces, manages the members, performs but she doesn’t get any respect. God forbid a woman can do something else besides dance and look pretty. I admire her and I hope she gets the respect she deserves.

[@skotnight1093]

Well,,all groups of CUBE was great and with the reputation they have "groups self made/self writing songs,,,,it's just the company is f**k up and don't know how to manage

[@2enty4]

Cube used to be part of the big 4 for a reason they have iconic groups like clc pentagon btob gidle they never handled them well that's why they fell off, I'm hoping gidle follows btob's routes, cz I'm gonna cry if they disband but the end if contract means they are up for negotiations and they have the upper hand cz Cube is in a tight spot so they might stay or leave altogether I doubt they will separate tho

[@rikokojima]

We need a video on Pentagon’s story!

[@El0r_Sullian]

(G)I-DLE doesn’t need Cube. Cube needs, (G)I-DLE

[@P4tyY]

Not to mention there new group NOWADAYS , no one knew they debut like a week ago 💀

[@Siimplybella_]

I didn't even know of their existence until this vid 💀 imma go send some support though because I feel so bad for them 😭

[@vortigan6566]

Unlike big 4 stans who will support anyone in their companies nevies are completely useless when it comes to supporting their junior groups

[@bigpapa8805]

at this point i think if in the end idle doesn't renew the contract (I hope so), many agencies will be lining up to get idle. Who doesn't want to have a group like Idle? Their name is already big, their album sales are good, they can produce their own concepts and songs, soyeon can make her own remixes for shows, they are very good when appearing on variety shows, and most importantly they can become role model for trainees. but I wouldn't be surprised if soyeon would create her own agency.

[@Xinisterr]

Its would be nice if they left cube and soyeon make a new agency like so many idols these days and get soojin and promote as a team again.

[@nicolegulino]

They really had a poster taped to a wall and a dream

[@supercoolcakes8952]

Soyeon and G-idle = Cube. Artistically and financially they are still relevant because of G-idle and nothing else. At this point Soyeon could probably just purchase it and not have to lose all of Cube and G-idles promotional power as entities. Whatever the case, Soyeon will still be able to write hit songs and there will always be some sort of overarching controversy to their comebacks. Which in turn promotes itself. But considering G-idle and Cube have not been in-fighting at all, and none of the members express issues with Cube, or have any sort of contract disputes in the media, my guess is they will just stay at Cube, just with better contracts. Maybe even the same kind of contracts BP have - since Yuqi, for example, already has her own solo album -- which might in turn explain how their contracts are going to work out in regards to all of this. The most likely scenario here is more solo albums. Other than that - again - if they start in-fighting with Cube, like an SM, YG or Hybe, then i think the whole "g-idle will leave cube" arguement will be justified. But realistically, i think cube will just do what yg did and will just give them better contracts. And unlike yg, it probably wouldnt destroy cube to do so.

[@kaede_kanzaki]

The news of them debuting a new boy group made buzz but unless u flow them I don’t think a lot of people knew they debuted already like I didn’t know till they collabed with KIOF

[@ashfen99]

when did they collab with KIOF?

[@MyHandle4455]

We all know what Soyeon will be doing after Gidle is done… basically run her own label.

[@noodlepoodleoddle]

Most of this video is accurate and well researched, but regarding Super Lady - CUBE did not force the girls to put up half the cost, IDLE girls came up with the concept, asked for the high budget to build the set and hire the dancers, and the girls negotiated a 50/50 deal with their label. This is a fair negotiation initiated and carried out by IDLE and not the fault of the company.

[@kobee463]

i think the company also forgot lightsum their new artist. but what happen now? poor promotions and exposure.

[@jade_intrend]

And then people call them off for not being active on interacting platforms....

[@elizabethlung3095]

Soyeon should start her agency. She’s literally rich and is the backbone of the comeback, and it’s like she’s the ceo of cube now

[@Star_worldie]

Soyeon is so powerful in Cube. I hope they'll let her open her own sub-lable. That way (G)-idle can promote themselves so Cube can pay more attention to the other groups in the entertainment company.