WOAH this new drugstore makeup👀

Let’s test some hot new drugstore makeup!
---
PRODUCTS MENTIONED:
E.l.f. Soft Glam Satin Foundation (13) $8
go.magik.ly/ml...
Flower Beauty Get Real Serum Concealer (Vanilla) $12
howl.me/cmpnzE...
Hard Candy Face Off Blush (Pink) $7.97
go.magik.ly/ml...
Colourpop Pretty Fresh Powder (Fair 2) $14
howl.me/cmpnAt...
E.l.f. Primer Infused Matte Blush (Always Cheeky) $7
go.magik.ly/ml...
Milani Gilded Mini (Whiskey Business) $10
howl.me/cmpnME...
Essence Lash Without Limits Mascara (Brown) $5
howl.me/cmpnRv...
E.l.f. Cream Glide Lip Liner $2
go.magik.ly/ml...
---
WHAT I’M WEARING:
Nails: Glamnetic
Earrings: Kendra Scott
---
AFFILIATE LINKS/CODES:
Ulta Beauty: howl.me/chJCSs...
Sephora: howl.me/chJCSs...
Natasha Denona: natashadenona....
Code “KELLYGOOCH” for 15% off
Sigma Beauty: www.sigmabeauty.com/KELLYG
Code “KELLYG” for 10% off
Kokie Cosmetics: www.kokiecosme...
Code “KELLY25” for 25% off
Salt New York: go.shopmy.us/p...
Code “KELLYG” for 10% off
REFERRAL LINKS (not affiliated):
Rakuten: www.rakuten.co....
Get cash back when shopping online. Sign up and receive a $10 welcome bonus.
---
FAQ:
What is your skin type? Dry, sensitive, acne-prone
What camera do you use? shop-links.co/...
What editing software do you use? Wondershare Filmora
How old are you? 30
For business inquiries: [e-mail]
---
FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

[@KellyGooch]

WEAR TEST UPDATES: The foundation looked beautiful by the end of the day! BUT I had a few new breakouts that night... not sure if it was the foundation or just a coincidence. I'll keep testing and let you know more thoughts soon!

[@tamizilla]

Thank you

[@celinabond]

From what I’ve read in the ingredients it has no pore clogging ingredients! 🫶🏽 but good to know ty. Perhaps it was the blush?!

[@CS-rx7sf]

Could you also give an updated review of those blushes? I honestly couldn’t tell if you liked either one. You covered up the Hard Candy blush with the Elf blush. But the finished look looks like you used a completely different blush because your cheeks had more luminosity than when you had the ELF blush on. I purchased the ELF foundation after watching this because I had $8 discount on my ELF account. Would love an update on the foundation and both blushes. Thanks!!

[@SSO_GR]

Thanks for letting us know Kelly!

[@julietmoore166]

Imagine doing so many dupes, so when you come out with a product, everyone’s automatically trying to guess what you’re duping 😅

[@anelaostojic2530]

seeing that giant pan on your colourpop powder made me think of how much i missed your project pan videos

[@kassandralillian6064]

Yes!!! I want those to make a comeback ❤

[@katiehenry7]

The ingredients are VERY VERY VEEEEERRRRRY similar to the elf flawless foundation in the glass pump. The main differences come at the end of the ingredients list where they have extract like hibiscus and blueberry. Just a little info for those interested.

[@june2gem]

I like ELF's OG satin foundation and when I saw this new one, I wondered if they will replace the old version with this new one. I hope not, I just bought a second bottle of the OG hoping to have it for a while if they do discontinue it. But interested in trying the new one!

[@jeanetteh.9240]

Thank you for the info!

[@katiehenry7]

@@june2gem I just bought a bottle of the og foundation too!

[@BellaBelle909]

I have both. Flawless is more thick and I can’t stand its fragrance. I prefer the new one

[@katiehenry7]

@@BellaBelle909 Hey Bella, how does the wear time compare?

[@norcalbetty1]

Elf's website always has the worst shade swatch/pictures. They are so different than what you get in actuality

[@laikanbarth]

Yes!! That’s why I refuse to buy from the website.

[@lelalu101]

I rarely buy color complexion products online from them. I'll need to wait till it's at Ulta or target to decide what color I want 😵‍💫

[@karenn993]

Amazon has pretty good swatches. That's where I finally bought mine.

[@missmodern]

It could be that your computer is not well calibrated for color.

[@judinelson2978]

I use the bisque flawless elf foundation and according to elf I should use 21 on this foundation I bought 25 and that was lighter than the bisque . I returned it and got 30 which is a better color the colors on their website are confusing

[@Sweet.Pea.]

Broke me out in tiny red dots. Same from the makeup by Mario foundation. After investigation it’s the coconut. 🥥 Glad I did a patch test. 🤦🏼‍♀️

[@disgruntledmoderate5331]

I wish it was easier to find desaturated blushes, especially with how blush is having a moment. It would be different.

[@tamizilla]

Yes I would love battle of the .... Peach blush etc. But battle of different products that are similar not dupes.

[@jessicawhite3893]

I second this!

[@remy7257]

I remember thinking elf would do this based on a video of yours last year and was so stoked to see this. Basically the existing foundation without a scent and marketed like a modern product./

[@KellyGooch]

Yes it reminds me a lot of their satin foundation!

[@RoKer13]

Actually Elf rewards is more like the McDonalds rewards program lol Both of those are so easy to get discounts and free items. I got to icon with just spending like $30 I think lol

[@neneg.4264]

Agreed, every time I open the e.l.f app it seems that my points went up 😁 I'm almost at 1000 and I rarely shop there 😆🤪

[@francescaagogo]

Kelly, can we get a vlog, shop my stash, and/or makeup chores video soon to switch up the content? Need a break from the new new. Thanks. 🙂

[@erintrolley3074]

I love that Essence brown mascara! It reminds me of the Undone Beauty brown mascara, but with a plastic wand rather than a bristle brush. Very very natural lashes and beautiful! I just found it stings a little bit when removing it at the end of the day.

[@nataliek3717]

The ELF Powder Blush is such a Dupe for the Bare Minerals Powder Blushes!!!

[@jeanetteh.9240]

I agree that that brown mascara is beautiful on you.

[@JennyMorgan-tm3tv]

I’d love to see purple/lilac blushes.

[@user-nb5zd6fy7r]

Fair/light neutral gal here. That Catrice oil STAINS my lips HOT PINK. Was really not expecting that levels of pigmentation. But truly, the color lasted 24hrs???!?!l and I wouldn’t say it was the most flattering hue.

[@kristenreehil3196]

New drugstore makeup that I'm getting for spring / summer 2024 are: - MORPHE Huephoric Rush 3-in-1 Silk Blush in Addicted, Dripglass Glazed High Shine Lip Gloss in Peach Prism, Nude Ambition Eyeshadow - Kiss imPRESS Color Short Press On Manicure Nails in Paralyzed Pink, imPRESS Design Press-On Nails in Beach Daze - L' Oreal Infallible Matte Resistance Liquid Lipstick in Tropical Vacay, Lumi Le Liquid Blush in Dewy Rich Coral - Maybelline Lash Sensational Firework Washable Mascara in Brown

[@lonnyking375]

Great video! Love drugstore makeup, don't need to break the bank on makeup. Spend money on the skincare, and procedures where it counts!

[@june2gem]

I am interested in trying ELF's new foundation. All their other foundations/BB creams have chemical sunscreen in them and I can't use it since chemical sunscreens burn my face. So happy this one does not have SPF. Also would like to see some cool-toned blushes for fair skin. I only have one and want to try other shades that would look good on my fair/light cool skin.

[@sierrarara1]

Regarding the Elf foundation, I was thinking of that NARS soft matte blurring foundation that comes in the like squeeze tube!

[@bettysayshey23]

That’s funny, my first thought about the Soft Glam foundation wasn’t that it was a dupe, but rather that it was a rebrand of their satin foundation in that little square bottle, the $6 one. 🙂

[@KellyGooch]

It's definitely similar to that one!

[@sarasavage]

That was my first thought too!

[@Tamara-ek1uk]

Yes, totally, that's exactly what I was thinking. The old one in the square bottle is SATIN finish like this new one. But the old one has too strong of a scent. I don't know if this new Soft Glam one is scented.

[@Wouldntyouliketoknow1111]

Ooohh my skin type changed and I’m loving elf, excited to see!

[@KellyGooch]

I really liked the way it wore on my skin!

[@Ash2theB]

They basically updated the formula and put it in new packaging. I couldn't use the original because of the fragrance but it was original a dupe for YSL Touché Eclat but it might be more like Luminous Silk or Laura Mercier. I'm an icon too it's always the end of the year orders lol. ELF has so many new launches I can't keep up lol.

[@Alex-tk7gh]

I have that Elf blush shade but if you want a less orangey peach, they do have another shade thatvis my favorite. It's called Always Punchy and it's one of my favorite shades for brightening up the face. And it's a true long lasting formula.

[@BellaBelle909]

Elf no longer has Always Punchy. Though I would love to see how that color compares to the new shades of Always Fresh and Alway Crushing

[@Alex-tk7gh]

@BellaBelle909 you are right, I realized that after I posted my comment. That shade was actually never sold at stores. I found out about it because I came across the video of a lady where she reviewed Elf's Primer infused blushes. Always Punchy was one of the shades she talked about in her video. She was probably one of the first people who talked about those blushes. Anyways, about a year ago, I ordered a couple more from Elf because something told me they would eventually discontinue that shade. I have something else that is extremely similar and you can find it at walmart. It's become another favorite of mine. It's from LA colors and it's their ombre blush in the shade Sunset Chic. That has some of the orangey shade of Almost cheeky but it also has the pink of Almost Punchy. It's a beautiful shade.

[@echolong9535]

I'm so excited that the foundation was found at Walmart! I stopped ordering from Ulta, because so often the items arrive broken.

[@gaylemayberry8104]

We wanna see it all!! Blush shades comparisons all if it!

[@mswanson6333]

The tarte maneater liquid blush in buffed peach is a really good neutral shade that would be what you were looking for in the elf one!

[@katherineandini5962]

the second I saw the new ELF foundation it reminded me of 2014/2015(ish) Pro Matte foundation from L’Oreal that I loved before I went cruelty free! That foundation was a superb shade match for me, can’t wait to try the texture & check the shade of the ELF foundation in person when it’s launched in the EU 🤩

[@biogirl1381]

yesssss, please make a blush video!!! i loveeee elf, hard candy, nyx, essence, catrice, and milani. elf’s lip liners are amazing and i have every shade. that catrice lip oil is stunning, and i’m going to have to scoop it up!!! 🧡🧡🧡

[@lycanthropy007]

Armani Luminous Silk, that was the foundation dupe that came to mind. It's certainly very pretty on you!

[@COgirl394]

That Elf powder blush: I got it in Always Rosy and it was a terracotta color. It looked like a true pink online.

[@KellyGooch]

That's good to know!

[@funsizedi88]

Just a tip from an avid E.L.F fan, if it says rosy- it's muted pinkish/terracotta, if it says peach, it's a paleish peach and if it says mauve- it's a muted mauvish, IMO.

[@COgirl394]

@@funsizedi88 Aha! I always think of rosy as a pink. Thanks for the tip.

[@funsizedi88]

@@COgirl394 no worries! Me too, I literally had to research it. Lol

[@catherineginn3232]

Based on the colorscheme of the packaging and the official descriptions of the formula/coverage/finish, I think that the new e.l.f. foundation is at least inspired by the IT Cosmetics CC+ Nude Glow Foundation. It’s not an exact or even close dupe - as it doesn’t have the “Glow Serum”, sunscreen, or niacinamide elements, and the packaging is a lot more basic - which is probably why it doesn’t cost as much.

[@nataliek3717]

Would love you talking about your favorite peachy blushe!!

[@alanad5577]

I used to love buying from the elf website when I lived in the UK. It was pretty quick to get to me and I always got some nice free gifts. Now I live in Portugal and elf don't deliver here and you can't seem to get it in any stores here either 😢

[@celinabond]

Beauty bay has elf! ❤

[@christineb6841]

Great drugstore video, Kelly! You inspired me to go through my eyeshadow basket and pull back out Whiskey Business! It's on my eyes - and back in my make drawer - right now!

[@lindasouth6932]

I would love to see different brands blushes in a lilac color. 💜

[@triciaromus8185]

Love thst foundation and ELF also.had extremely fast shipping! I got mine in about 3 days!

[@jessicawhite3893]

I love how you showed us your technique for your mock wing with that sigma brush. I've been into minimal eye looks and this is perfect 👌 and yes I'm in ❤️ with that essence brown mascara! An actual brown that shows up🎉

[@PodieM18]

The Hard Candy blush works better applied directly to the face IMO - i really like a couple of the older shades...

[@glorysun84]

I just picked up shade 11 at Walmart today. They even had the new bronzing drops as well. If I had to say this might resemble the Hourglass Ambient Soft Glow foundation.

[@tammystiletto]

Hey guys it’s Bare Minerals in either Pink Me Up or Call My Blush but I believe she’s just not doing the constant consumerism thing by not mentioning what it is. You can achieve this using your personal color theory.

[@nicolek2345]

The new elf foundation’s packaging is reminding me of a make up for ever foundation that launched a few years ago. I think it is called the matte velvet skin, I wonder if that would be something similar 😂

[@masc4mascara39]

Hi Kelly ❤ Been waiting for this video from you because I was interested in the difference between this new foundation and the flawless satin foundation they’ve had for years? (I know that’s a fave of yours). Do you think it’s similar or is there differences that makes it worth either getting that one or this one depending on preferences? Love the video as always!

[@socialliz6805]

I've seen other comments (on different videos) saying that the ingredients of the old foundation are almost identical to this new foundation.

[@idalarsson4729]

I really like the mascara from Essence! I even shows up on my dark lashes! I don’t know why they claim its volumizing🤷🏽‍♀️. 💕

[@joellethatsme]

Kelly! I just came back from a road trip to the states from Canada SOLELY for the catrice true skin concealer and I couldn’t find it ANYWHERE!!! What’s up with that? Please send help, I check Walgreens, cvs, ulta, Walmart and nothing. Brb crying

[@kristenweiderman]

I need to try that new elf foundation! And I still have my elf blush in always peachy back when they had them around the first time haha - can't wait to pick up more shades!

[@jlkitz1775]

And YES, their rewards program rocks! I've gotten virtually free product & ALWAYS get free shipping & great trial size products 👍🏾 🎉

[@rinav.8681]

When companies have their products in other stores, they lower the profit margin for the deal that it will be more excessible to wider customers. But when they sell on their site they eliminate the middle guy, thus higher profit margin. One other aspect is Walmart, it is the only retailer in the world who dectates the sell price and if a company doesn't agree, they refuse to sell the product.

[@sydeezy17]

I love my ELF rewards!! My last order I got like 5 freebies lol and free shipping which is awesome. It doesn’t take much to get to Icon tier which is great!

[@maryarmstrong2231]

I placed my order last night. I’m so happy to see my all time fave blush formula back.

[@lacialysia6913]

I found mine in Walmart! I've seen others say that too. And my Walmart never has nothing. Like I literally seen this foundation was coming out ,I was so excited! I was going to Walmart to get other stuff, I didn't expect them to have it. And then I see a fully stocked shelf with all this new elf s*** and my jaw hit the floor and I'm like oh my God kids sorry Mama's got to get some elf makeup!!! 🤯😊

[@jlkitz1775]

e.l.f. wrecked my 2024 "Low buy" for sure 🤦🏾‍♀️. I got early access & picked up two shades in the foundation 😍. I've picked up SO MANY new products, they're killing the drugstore game 👏🏾🎉🥂

[@eliyanamd]

Hi kelly! I want to share you my current favorite drugstore blush which is the palladio matte blush in the shade peach ice! Its really beautiful :)

[@angiesmith6782]

Such a pretty look on you!! I can’t wait for this to come in the mail, Monday so far😂The Hard Candy blushes are so affordable and nice on the skin, I have a few shades and none of them have disrupted my foundation!! So happy to see some full face try ons Kelly❤

[@Genevieve88]

Beautiful makeup look. I want to try those lip pencils and the foundation. Thank you!

[@amorinauman5017]

I found the elf foundation at my Walmart yesterday!

[@missmodern]

😮

[@UnpurrfectRobyn]

I bought this as soon as it was released too! When I got it, I thought it might be too light for me too, but turned out the shade I got 11 Fair Neutral, is a pretty good match! I'm so glad this one doesn't have fragrance because their other foundation is really nice, but the perfumey smell gives me a headache. I just saw that they dropped an SPF lip gloss a couple days after I received this which bummed me out because I don't want to place another order! LOL And yes, I LOVE Elf's reward program! It's so, so good! I get $$ off and/or free products and free shipping with every order! I highly recommend.

[@ll8664]

I wish catrice had that lip oil in a non-ph adjusting formula. I love this lip oil but they all look hot pink on me and I’m not in to hot pink lips.

[@jacquelinejanewashere]

Gd I promised myself I wouldn't buy any more foundation but like I need that

[@Gensys0]

I am glad I came across this video because I was looking for a true brown, not brown-black, mascara for a very long time. And it's a drug store brand! my joy is immeasurable.

[@larissahostetter2335]

I enjoyed seeing that Trendmood post for that foundation and all the foundations they were thinking it was duping. I was thinking Sheer Glow by Nars or Armani Luminous silk or Hourglass Ambient Soft glow.

[@jennibickford1384]

Elf is my fave! I could buy exclusively from the brand ❤

[@valariebrown3768]

Hooray for pan!🎉🎉🎉 I have Always Cheeky, too, it's a bit subtle, but I like it for muting a very bright Colourpop pressed powder blush in Papaya. Really liking the Elf Lash Extender during allergy season, if my eyes water it off it still doesn't smudge😂😂😂

[@oracularp]

The foundation looks good! I look forward to your more detailed thoughts after trying it out for a bit. I stopped using the Flawless Satin foundation because it didn't have much longevity. I suspect this won't last super long, but I'd love if it did.

[@Hokieashley]

12:21 oh see to me primer infused means long wearing

[@valeriekingsbury3394]

Same. Reminds me of the Buxom ones which are also primer infused and those last so long on me!

[@wendy_lynn]

I’m Pretty sure The foundation is just the square bottle one re packaged and a wider shade range.

[@nataliek3717]

Would love for you to show your luxury & drugstore favorite blushes!!!

[@JenniferSmith-pi7dn]

It is now available on Amazon as of today. Elf announced it would be relased on Amazon June 8th

[@ambermullins6158]

Thank you for the in-depth review! 😊 Normally we're shade twins, but that shade looked a little bit light, what shade do you think would be better?? Love all your videos by the way! 🩷

[@JennyMorgan-tm3tv]

Is it just me or does it look very oily to anyone else. You’re always beautiful no matter what you wear! 💗

[@MsGinahidesout]

CUTE nails ❤

[@KellyGooch]

Thank you!

[@MsGinahidesout]

@@KellyGooch YW!

[@eshajoshi3139]

this feels like the dupe of the bare minerals tinted moisturiser

[@bardlover6]

People wanting a drugstore option for Fenty drops-wet n wild tinted hydrater.

[@anncollard1742]

Have you ever had a blush that's a purple/ lavenderish tone? I had one that I got in Ipsy one time, and I think it's the only blush I ever used up and have no idea what the brand was.

[@AnnieWiz1978]

I got this yesterday in the mail I think this is going to replace the old satin foundation in a glass bottle I bet its got more shades and probably cheaper packaging how often do you wear your satin foundation for 6? I got mine in january I think and only worn it a few times im glad to have both im doing a side by side comparison of the 2 next❤😊

[@walkofnails2923]

Just saw it’s on Amazon now with 2 day prime delivery

[@dianawalter1446]

How do you think the new Elf foundation would act on oily skin? Love the video.❤❤❤❤❤

[@missmodern]

That's what I'm wondering.

[@Ath3na-yr8tm]

14:30 I have this pallet and I have no idea how to use it. I think it’s because of the brushes I have I’m not sure tbh. However the only reason I bought it was to practice my eyeshadow but now I actually want to be able to use it. However some of the shades I can’t get them to blend out?

[@jasmineloves2144]

Does everything have to be a dupe can it be possible they decided to upgrade the old one in the glass bottle.

[@LunarEleven]

e.l.f. has been very transparent about the fact that duping is their main strategy. Nobody is saying it "has to" be a dupe, but there's a good reason whenever they have a new product people are wondering if it is.

[@CS-rx7sf]

I tried the ELF Soft Glam. It kind of reminded me of Too Faced Born This Way. When I first put it on, it seemed really yellow. But when it set down it evened my skin tone. Born This Way does the same thing. I did not compare ingredients, though. I have not (yet) experienced any breakouts, but I will keep watch for that. That seems to be a common complaint for this product.

[@tinalaws7506]

Beautiful look Kelly! I can't wait to try the foundation!

[@CleoGravel]

I was able to get this ELF foundation at Walmart in Canada 🇨🇦 love it 😊

[@laracaldarella3563]

I like the foundation formula but I bought shade light neutral 21 and it’s kinda orangey on me but I have olive undertones. Even with a bunch of green mixer it’s barely wearable. 😭 I love it on you though it looks so good.

[@Heart.of.the.wolf.87]

Great review! I definitely want to get my hands on it to give it a go. New subscriber! Love your personality.

[@TheFaro2011]

It's giving me Laura Mercier foundation

[@nataliek3717]

I'm pretty positive your a Autumn!!!

[@malindafarr6975]

I just picked it up at my Walmart

[@franceskeller4536]

The foundation is def a little too light for you. It also has an olive neutral undertone and I don’t think that is you lol. However, the finish is really nice! ❤

[@KellyGooch]

Definitely too light but I can make it work!

[@kerryberes6886]

I disagree the color is great!

[@gingerhalo123]

It doesn’t look olive at all

[@lindsayslifecafe7569]

Purchased the lash xtender by Elf and the tube broke within a week. Loved the formula so much but don’t want to repurchase

[@leylabikul6457]

They are now available at walmart

[@gailschaefer-guajardo6731]

Great video. I have to try that Elf foundation. Worried about color match online though.❤✔️💯❣️ Very pretty look.

[@nataliek3717]

Your suppose to match your foundation to your neck so I think you actually have a perfect match!!!

[@kassandralillian6064]

Just commenting for the algorithm ❤

[@nataliek3717]

I think the Elf dupesmy IT CC cream 50+

[@baowood8075]

I got one of the primer Infuse blush and it didn’t do anything for me. I did 6 layers and nothing for me. It was the color always rosy. It was so pretty in the pan but my skin was too dark for it. I was so sad.

[@CareyXO]

I’ve only tried it once and I didn’t like it. I got the shades medium neutral and tan neutral and they are so yellow/orange. I also didn’t like the way it looked. I’ll try again, but the excitement is gone.

[@debbiebubblescunico8042]

Hi Kelly foundation looks gorgeous. Wondering how similar or not is it to their original foundation in the glass Nars dupe bottle? Love a good peachy blush so definitely picking the Elf one up !!

[@maquillamelily212]

I feel is trying to dupe the CT Beautiful Skin or the DM Yummy Skin tint

[@KellyGooch]

Hmmm I think the DM is much thinner and lower coverage! I haven't tried the CT though

[@happydays5279]

review huda beauty new liquid blushes

[@chiyoh]

I saw the Lash Extender mascara and the new brow gel in Ulta today, so I’m assuming they’ll be available online tomorrow or next week