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Food is trucked and flown in from all over the country and globe, meaning it needs to be packaged to keep it fresh and uncontaminated. But waste is then inevitable with far-reaching effects. Fortunately, more and more consumers are becoming concerned with the origin and sustainability of their food and are using their spending power to apply pressure on retailers. Some retailers are responding by finding innovative solutions to ensure that the produce on their shelves has the lightest environmental footprint possible. Ashmund investigates an innovative new approach to the manufacture of plastic containers - using sugar cane instead of fossil fuel.