World premiere: Unity Forma

Check out the launch event for Unity Forma, the new product for marketing professionals from Unity, hosted by Unity CMO Clive Downie. Learn how Volkswagen's marketing leaders leverage real-time 3D to market their vehicles - including the all-new ID.4 EV - in cutting-edge ways.
Learn more: on.unity.com/2...
0:56 - Challenges faced by marketers today
3:35 - Unveiling of Unity Forma
5:16 - How Volkswagen uses Unity
7:00 - Q&A with Candido Peterlini, Head of Digital Marketing at VW
14:51 - Volkswagen ID.4 EV campaign video
16:29 - Interview with VW's digital marketing team
24:15 - Product demo of Unity Forma

[@FuZZbaLLbee]

Skip the marketing and see the tool at 25:15

[@Animaniac-vd5st]

25 minutes of marketing bullshit - 5 minutes of content. nice

[@holdthetruthhostage]

Life saver

[@gptty]

Thanks a lot!

[@vincentkadevra]

I wish they would fix the bugs >.< i dont see myself using unity for the next project.

[@JingIeFett]

Brought to you by John Riccitiello, former CEO of EA and current CEO of Unity

[@Ne0mega]

that explains it

[@Tatrabbit]

I use Unity because it's far cheaper than Unreal but I'm beginning to doubt if tying myself to this engine is worth a CEO like that. I make desktop products, so Unreal might be a worthwhile investment. And subjectively speaking, I prefer the graphics of Unreal, anyways. The lighting system is so nice. Did you see the SSS in Grounded? Or the clean, smooth lighting of Astroneer? And Astroneer was super efficient, it uses marching polyhedra to render deformable terrain! How would that even be possible in Unity, with its c# and closed code base? I'd have to tie it directly into the render system of an open engine like Unreal if I wanted to do that.

[@Gasimo]

@@Tatrabbit I am pretty sure you can make a similar terrain system in Unity, in fact I have seen few youtube channels do it with no issues. About extending the engine, both engines can be extended to nearly infinite proportions (Unity supports C++ plugin files), however in UE you have to do alot more of hard-coding and bug-fixing yourself to make it all work correctly (e.g. you want to make a new Post Processing solution or want your own game loading system). In Unity, you dont have to go too deep into the engine to program these. However its true there are many things one engine is better than the other and Unity really needs to do something about having so many "preview" products which are breaking each and every iteration.

[@Ne0mega]

OK, now 6.5 minutes in, still a bunch of hype and power words, nto a single mention of what Forma is. I'm out. Don't care. Find a better marketing team, Unity.

[@unity]

To try and summarise it, Unity Forma is our product designed to empower creators to produce interactive 3D product configurators and digital media from 3D product data in record time and without any coding skills. Does this help?

[@mrTeamanlol]

@@unity cool idea and nice to see this feature set, but it would be great to include summaries like this in the first minutes just to give a clear picture what it is about... and avoid the buzzword mix which sounds cool from a marketing standpoint but for your target audience (mostly tech and unity fans watch these videos!) are just annoying to be honest and people will dislike it ignoring that the actual product is looking cool

[@Tatrabbit]

@@unity You absolutely need to do away with power words and marketing guff because your users are the experts and your marketing team are speaking like laymen. It doesn't matter to your actual users how amazing it sounds, just give us technical jargon and show us it in action and you'll probably get us excited. In addition, as a game developer, I frequently worry if Unity is for me. The engine has been promoting itself so heavily for non-game applications that I worry if the features that I need are being actively worked on.

[@artursvancans9702]

@@unity Empower creators? Record time? Are you serious? This might work with your corporate ladder fanboys, but creators and engineers don't care about your sweet words. To everyone: It's a lite version of Unity so that non technical people can click around and change properties of gameobjects and not get scared by all other buttons and features.

[@LordsofMedia]

@@artursvancans9702 Oh ok. Now I get it.

[@MohammadFaizanKhanJ]

4:50 "Unity Forma For creating new realities". My Question is what is Unity forma?

[@lucvovan5192]

It is a way for Industrial users to import, view and organise their data (CAD or otherwise). The aim is to open the door to non-developers to use Unity in this field.

[@AlexTuduran]

Please fix features that Unity already has. Like the bad HDRP SSR filtering.

[@aranna5372]

Hello Alex Come and watch my Videos I'm making a horror-survival game with unity HDRP . Also I have Good tutorials in my Channel Watch and Subscribe me if you like

[@Tatrabbit]

@@aranna5372 This is an incredibly annoying way of promoting your channel. I saw the most recent video of yours. Please teach us something or showcase something entertaining or interesting. Avoid the annoying stock music in future, and show us more than just you using the tools silently. The video was neither helpful, nor interesting to me.

[@aranna5372]

@@Tatrabbit So bad so Sad But you watch it Thank you I try to be better

[@coutnico-f9265]

@@Tatrabbit wow so rude xD you were that rude i went to her channel opened the most recent video and i found it interesting , kmon no need to be so harsh

[@coutnico-f9265]

well but not in all the comments haha . now i see its a copypaste of another answers haha. was ok forthis comment in particular only xd

[@SilverDashie]

The problem with all these cool showcases is that I'm never going to use them. Or know how to use them. What's the point? also you guys haven't even finished BASE FEATURES. Stop introducing NEW ONES.

[@nickplays2022]

Then these tools are for someone else

[@lucvovan5192]

@BattleNo0bFaiLTV Clearly that's not true for VW. You have no clue what tools were there previously. I'd rather have a 50% tool than a 1% tool though...

[@DarkMatterVisible]

Great, yeah, so glad you’re dedicating time on this instead of the bugs, stability and general support of the game engine itself. Hey Unity, bit of an inside tip here: the reason Unreal is used for so many different applications is BECAUSE of the game engine and its many applications, not because Epic segments its functionality to disparate, doomed to shovelware distractions like this. Once again Unity demonstrates the immediate need for a change of leadership.

[@lucvovan5192]

It's clear that this isn't something for your use. Others have different needs. Whatever the competition do they do. We're not here to follow in their foot steps...

[@hotlineoperator]

I did watch this video, but still do not know what this Forma is? I think that its kind of UI for view 3D models that have import to this platform.

[@lucvovan5192]

Yes, it can be used for that. But it's basically a way for non-developer to start using Unity. Now one of the problems this is trying to fix for people in the industry is: How do I get my CAD or tesselated data into Unity? (As you mentioned). But also, how can I view/organise my data to be viewed by customers (internal customers or external customers). Hopes it clarifies a bit :)

[@Rastapapulus]

I call it 30 minutes ad, one can make better explanation in 5 minutes that these guys did in 30 minutes.

[@lucvovan5192]

@@Rastapapulus well, yes, it is a marketing event :) Like others pointed, the demo starts at the 25 ish minutes mark :)

[@Loekamber]

This was already possible, you just made another buggy, undeveloped feature of the editor.

[@misterr3083]

@BattleNo0bFaiLTV Forma currently costs $4,980 annually

[@lucvovan5192]

Every tool Unity makes you could've done it already. Does it mean Unity shouldn't do tools?

[@JingIeFett]

@@lucvovan5192 Not if they're reinventing a wheel where there's already a dozen superior wheels available on the Asset Store (like visual scripting or shader editor)

[@Gichanasa]

This is for people who are NOT Unity users, and who are NOT INTERESTED in learning Unity, but would like to benefit from being able to present products they are trying to sell, by rapid interactive changes to the product presentation. Perhaps it will help them sell more cars...

[@Ne0mega]

SO far, 5 minutes in, still no clue what Forma is. Please don't waste your creators time like this. I dont like watching 5 minutes of madison avenue clone hype.

[@realsoftgames7174]

Can you save the rest of us time and just tell us what it is please

[@Ne0mega]

@@realsoftgames7174 I legit never finished. I don;t care. I read in the comments they actually talk about the product at 25 minutes. Until then its this cheap version of Tim Cook throwing around marketing jargon and power words, at least that is what it was after 6.5 minutes, that's when I quit.

[@realsoftgames7174]

@@Ne0mega haha you made it that far I got barely 2 minutes in

[@magicaltenminutes8291]

This is beautiful !! What an industrial marketing tool in game engine !

[@MichaelSchubertPhoto]

It is pretty expensive my friend

[@magicaltenminutes8291]

In terms of marketing view, It doesn't matter if the tool makes product shine and rakes in huge green my friend

[@God0f0dd]

Watched for 10 mins and I honestly am not sure what Forma actually is... Seems like some kind of tool to define objects and simple interactions for rendered content on web pages? I suppose you still need to use some other DCC tool to create the base asset(s) and then import them. So maybe Forma is a layer on top of Unity to simplify tasks like UI layout, camera options, and model selection? Also, is it a standalone app, or does this somehow run in Editor as an extension?

[@Ne0mega]

I quit after 6.5 minutes, you would think a marketing team would know better than to push such a poor video to market "forma" I already hate it.

[@FuZZbaLLbee]

You have to see 25 minutes of this, before seeing the tool

[@unity]

Hey there! Unity Forma will empower creators to produce interactive 3D product configurators and digital media from 3D product data in record time and without any coding skills. It unlocks major efficiencies in marketing content production, enabling teams to rapidly import 3D product data, visualize models and all their variants in real-time 3D, bring their vision to life with creative tools, and publish to multiple channels. Hopefully this helps explain it!

[@niuage]

I'm honestly curious about why it takes you all at Unity years to finish features like the new ui builder and many more, yet you have so much money and human power to develop tools like these :'(

[@clh983]

Develop these features doesn't make profit, so they implement in low priority, I think.

[@FireJojoBoy]

@@clh983 makes sense

[@JingIeFett]

Look at who the current CEO is and you'll have your answer...

[@tonycalabro470]

Unity why? Why are all the new packages going to be paywalled and not included?? I pay for a pro license and I keep having to add more modules to get the functionality you promised. I shouldn’t need another package to a configurator I make them now, just give us the features we need.

[@nickplays2022]

What exactly do you need?

[@knightoftheblood1841]

This is not for developer, this is for corporate use. You are not their target

[@normalhumanbeing6066]

POV: You're scrolling through the comments section expecting hate comments everywhere

[@lucvovan5192]

LOL :) Haters gonna hate :)

[@gundalfx]

And just another product from Unity which alienates their own customers that try to build start-ups with Unity engine.

[@JakeThe_Dog]

In what sense?

[@DarkMatterVisible]

@@JakeThe_Dog In the sense that their main product is being left to rot, riddled with unfinished packages, scattered direction, decade-old bugs, bad design decisions, and feedback from those who are trying to make money for themselves and Unity being outright ignored. That’s the beginning, should I continue?

[@thisisajoke0]

Don't worry dude, they gonna grab all the assets you made and imported into their engine and offer it up to big companies as pieces they can use, all without you getting paid...awesome, right?!

[@jimmyc9925]

I was torn between unity and unreal . But this has finally made my mind up .

[@jimmyc9925]

But this seems to be what all the conpanies are doing now . Unreal is the same . They have the unreal engine which obviously takes some skill to use. I use it for achtecture visuals . But then unreal decided to make an easy to use version which requires no code and is full of presets . Then sell it to my customers .

[@quinnjackson1113]

Man, if Unity put this kind of effort into fixing their buggy, incomplete and borderline unusable EDITOR, they would the game dev scene.

[@1988ferry]

The music at the first minute make me feel like I just discover a new world

[@nankinink]

Geez. Fix your render pipeline. URP is supposed to be the new "standart" yet has a lot of issuea

[@supdograinbarff1460]

I use unity when I'm bored of doing school work

[@MohammadFaizanKhanJ]

I see that how volkswagenis using Unity 1. RnD 2. Virtual Training for Workers 3. Marketing their vehicles

[@johnhio1843]

This was interesting... to someone :D

[@dclxviclan]

This good learn, more mecganics represent, secret fichs

[@screenapple1660]

I don't know how to use Unreal Engine due to looks and feel. The mouse scrolls confuses me.

[@InsidiousDr9]

Would be cool if there is a standard plug-in to create a secondary market for Unity developers.

[@alfie8778]

I feel like I’ve just had a new feature presented to me by Alan Partridge.

[@ApexArtistX]

They developed tools where they can earn big chunks of profit from big company only

[@pk10006]

Can anyone please explain what Unity Forma is? I don't want to watch 30 minutes of advertisements

[@ajithraj1206]

Unity is easy, power full and it's completely free ❤️❤️❤️

[@verified_tinker1818]

Except it's not completely free.

[@小鳥ちゃん]

Is it a game engine still, I hope?... Really? You're doing this? You know, there's one of many threads on your forum trying to achieve something without any successes or replies from Unity for years. What about being able to change the default grass shader on terrains, for example? What about DOTS, being introduced 2+years ago, still almost completely unusable. It's something that could really change the world, why are you not focusing on finishing stuff right now, you already introduced enough, it's time to make it production ready and unusable, please, otherwise it's just introducing stuff for the sake of introduction, and probably getting attention and earning money, I believe that's what Unity's focused on right now? I really love Unity, it was with me for almost the whole life, I'm used to it and I feel something warm to it from the very heart, and it's so painful to see what's happening with it right now ;-; I feel like I'll have to move on from it soon if nothing changes, because now I feel just disrespect for me while using it.

[@nickplays2022]

Earning money is what every company is focused on

[@小鳥ちゃん]

@@nickplays2022 yeah, I mean in this sense Unity's leadership is successful, but I'm talking about some other stuff here, that for me, as for developer it's kinda painful to use Unity without getting desire to move to something else

[@nickplays2022]

@@小鳥ちゃん I know that feeling. But as long as there’s nowhere to move, they are safe to do what they want

[@JakeThe_Dog]

It's interesting seeing Unity diversifying the engine's purpose! :D

[@aranna5372]

Hello dear Come and watch my Videos I'm making a horror-survival game with unity HDRP . Also I have Good tutorials in my Channel Watch and Subscribe me if you like

[@aquaarmour4924]

@@aranna5372 no, stop leeching off of others for attention

[@aranna5372]

@@aquaarmour4924 Ok sir I Remember Your advice But its steel Free to watch my Videos and demos

[@LordsofMedia]

Why would we need a new vehicle if we now work from home?

[@taherelassal4241]

Good car 👌❤️

[@leeoiou7295]

I'm really happy unity is getting into more grown-up stuff instead of just games games games. Hopefully unity can expand into other industries. That is the only way they can justify their market share. I hope unity also side-lines gaming too.

[@Tatrabbit]

Absolutely not. Gaming is not just for kids, and it's a very important industry which I hold dear. If Unity sidelines gaming, then a ton of actively updated projects already made in it will be that much harder to maintain.

[@leeoiou7295]

@@Tatrabbit Hello, they can still keep games but focus more on bigger industries and ambitious stuffs like scientific sim. They can also focus on apps too. It is not like they ever really had a hard grip and money making games. Epic always had that. Unity can be used for a lot more and this is unity's opportunity to secure a legacy in the software industry. Imaging having a bunch of scientific, automotive, AR/VR, educational applications written in unity. Universities will start teaching unity. Right now, only game classes teach unity and I think unity can broaden its horizon.

[@Tatrabbit]

@@leeoiou7295 Scientific and educational industries aren't that big here as far as I'm aware, because here in the US at least, they're funded by taxes and our government prefers spending it on military than on improving our knowledge. As for AR/VR, it's already huge for that. It's currently the go-to engine for VR experiences of all types, not just games. And automotive is really what I'm most upset about. Yes, it's a massive industry. Bigger than games, for sure. But it's also a very tiny part of the industry. Cars are the product, not software, so any software is a tool to create that product. It's already used in the automotive industry, it has been used there for several years now. From reading the comments, I see that many people will lose their jobs over this because they were employed specifically to do the job that this new thing is doing. Unity is spending a lot of money to be a very small part of a very big whole, while ignoring us (game industry) who paid to get Unity as big as it is. We are the customer base who got big and collectively funded them, only for them to change who they cater to. Imagine if autodesk repurposed and rebranded Maya as a motion graphics tool to compete with Cinema4D, after movie industry already adopted and funded it...

[@leeoiou7295]

@@Tatrabbit Hello, Do you think unity's model as a game engine provider is sustainable? think again. Unity spends hundreds if millions of dollars a year. They engine barely generates over 10 mil. How big is the gaming industry really? Unity would not be making AAA titles of the level of MFS, COD, FIFA, GTA etc anytime soon and guess what? those are the games making secure money. Unity has tried the shovelware route and there are lots of game engines doing just that too. They are also free and you do not need to pay money to remove the "made with XYZ" splashscreen. Unity can however capture the wider audience. Who do you think is likely to spend money on unity pro; Someone in academia trying to do simulation or educational stuff or someone just trying to make games for fun? I do not live in the US, but I know your universities get shitload money invested in STEM areas, the likes of Harvard, MIT, Caltech, etc. Imaging these universities adopting unity as one of their tools. That would be really big bro. Like I said, gaming has seen its glory days and it is only a matter of time before unity becomes another crytek. There is a reason EA and others do not monetize their engine, it is just a bad business model.

[@Tatrabbit]

@@leeoiou7295 Unity is used in plenty of actually large games. It's absolutely capable of generating the money in the way FIFA does. FIFA makes its money through EA's anti-consumer loot boxes. You don't need a custom engine to do that. People will buy the same FIFA or COD every year regardless. Have you heard of Oxygen Not Included? It is a Unity game which is examplary of what Unity games are becoming. See the other games by Klei entertainment, as well. I don't think Unity has "tried" shovelware any more than iOS tried it. It's just a thing that came about as a result of a low barrier platform existing and people finding a way to exploit it. There is serious money in smaller businesses making good quality games. Another small developer, Crema, uses Unity to develop a massively multiplayer pokemon-alike game known as Temtem. Cities: Skylines, an older game (2015) is a highly detailed city builder which plays like a much more advanced an in-depth SimCity. It was famously made with Unity. It's a highly capable engine and already used for highly lucrative productions. There exists a large base of consumers who never even played FIFA or COD or GTA. I am seeing AAA games die out more and more, they've stalled, and their golden age has definitely passed. Indie games, made with lower costs, by smaller teams, can exist very nicely even with less consumers. Unity is an indie development tool. That's what it started as, and that's what I hope it stays.

[@sanilalkuttimon1755]

❤️❤️❤️

[@FireJojoBoy]

Volkswagen uses Unity?

[@EngiNetion]

awesome, isn't it?

[@FireJojoBoy]

@@EngiNetion Yes :D

[@klaudialustig3259]

Software presentation starts at 25:08

[@corriedotdev]

Great for industry application.

[@andreashansen1390]

Absolutely amazing. Well done Unity!

[@seldemirov]

Instead of being a game engine, Unity is trying to be a multitude of enterprise products. This is a shame for the Unity community.

[@pushthebutton4602]

STOP FORMA NOW UNITY!!!!!!! I think Unity is taking jobs from us how are developing this tools with Unity. This is really bad of Unity to do this! Im already doing this to my customers and now the are offering my customers to buy Unity Forma so they don't need me anymore! This is really bad of Unity! You should stick to what you do best, develop Unity, not side tools outside Main Unity! Shame on you! You are destroying the market for your own Unity developers that payed pro licens for years. Why are you doing this? You have not thought through this properly. You can not sell tools to us and then make new tools for our customers so that they can do it themselves. Stop this tool now, you are ruining for us who live on doing jobs for product companies.

[@__korvin__6713]

Your own marketing team is tone deaf. They also misunderstand marketing products as artificially creating excitement.

[@UnityVR]

looks interesting.. but I wish Unity would just work on actual amazing engine features. Unreal just unleashed 4.26 with fur, volumetric cloud system, a new water system.. they are focusing on features for there creators. This seems like a way to just charge more money for what you could already do in the engine.. just easier. Allowing you to charge enterprise more money to streamline their process. Imho all your users want is cool (working) engine features.

[@kodsay894]

Unity is remarkable

[@GG.3000]

What happened to Forma?? Unity is killing itself. So sad to see this.

[@eijstech]

CANT WAIT FOR THIS!

[@MichaelSchubertPhoto]

it will cost you additional money

[@eijstech]

@@MichaelSchubertPhoto maybe i Can wait a little ✨longer✨

[@MichaelSchubertPhoto]

@@eijstech go to the product page. Annually 5000€ isn't cheap for just an additional package that you get. It's too much money they aske for. Just lucrative for bigger companies like car manufacturers that need this for their product visualization so that they don't have to spend money on external companies that create those thousands of image combinations for their car configurator

[@jhonsonmartinez7473]

confusion, confusion & confusion this is the true offer of unity at now, they want money from all directions but ineficient render in 2021

[@tuanoful]

Damnn that looks good. Love Unity

[@sunfvpn]

Fps Unity projec

[@Zihan118]

the sample project doesn't work anymore

[@aranna5372]

سلام Come and watch my Videos I'm making a horror-survival game with unity . also I have Good tutorial in my Channel Watch and Subscribe me if you like

[@ribicb]

Glad to see new features making their way into unity. Dislike because of loooong and spammy intro. Btw, what about multiplayer? UNet was deprecated two years (!!) ago because new and better solution will "soon" be delivered, still waiting on that one.

[@knightoftheblood1841]

UNet officially replaced by MLAPI. You can read that on Unity Blog

[@surplusgames6059]

220 person to watched

[@aranna5372]

Hi skull boy or girl.... Doesn't matter for a Skull 😂 Come and watch my Videos I'm making a horror-survival game with unity . also I have Good tutorial in my Channel Watch and Subscribe me if you like

[@marezauto719]

How would one invest in unity?

[@aranna5372]

Hello dear Come and watch my Videos I'm making a horror-survival game with unity HDRP . Also I have Good tutorials in my Channel Watch and Subscribe me if you like

[@AndyNick211]

They are a publicly traded company. Their ticker is $U

[@Man-sss]

Why unity is it bad in quality and unreal engine 4 better i wish to develop

[@bilalmaqsoodqazi4823]

If you know how to use unity then its not a bad quality engine.

[@MaiconMatos08]

I Hope Tesla Uses Unreal.

[@DanielDaAbadSukarno]

Why?