Xbox's President Girlbosses to Close to the Sun

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[@colwellalec]

Calling mobile users "gamers" is like calling Kotaku "journalism"

[@dsilverleaf4668]

😂

[@adam.maqavoy]

Especially when the Majority of Mobile gaming and market is from The US. India and S.Korea together sits around 9-10 Billion. Meanwhile China and USA Makes up 70% of the bloody market. Circling And Mobile Gaming (makes up) 45% to 50% of Gaming now. PC is around 30%. Console 10% & Handhelds 10%. Without any restrictions nor regulated on ~ Gambling at all. Meanwhile 'OH NO WE Can't' discuss any *Casinos in USA* Or any other IRL Casinos for that matter. We can fix lootboxes but not this? Are you fo real? This is nutz. Many Mobile game companys just turn bankrupt but with profits due to the sells. So they just make a new company and milks folks further. Its a lucrative and nichè-Market.

[@argmadwizard]

top comment.

[@johnpsy4129]

@@adam.maqavoy Imao pc is not 30% its way less than console

[@MaddesG1]

Mobile gaming sucks… just download an emulator

[@balaamsass5540]

She sounds illiterate. All she says is corporate speak.

[@Matthew10950]

That's how you get to the top of corporate. It's a talent.

[@cabnbeeschurgr6440]

The subtle art of bullshitting: a corpo's manifesto

[@HenshinFanatic]

​@@Matthew10950 more like an abject lack of...

[@russ254]

Didn’t Earn It

[@Fauxchem]

They're giving her too much credit

[@bradspar9533]

She basically said "I'm a DEI hire and have no idea what I'm doing."

[@jonaswox]

I think she can hardly come off as less of a gamer than she does. She is truly speaking like an outsider looking in. "take your identity across multiple devices" and "groundbreaking" in the same sweat. She is beyond clueless :D Oh so you mean the exact practice that people like YOU, have been doing for decades,.... "tear down that wall that you build yourself mr Gorbachev"

[@crazyfnjoey]

Just knowing the lexicon is 75% of what it takes to get into the corporate world, those are the words they need to use in order for other people to know that she is a CEO. Those people speak in the broadest terms on just about everything, like ordering lunch: "Overall, we are going forward with a Big Mac and diet coke today as it is both fiscally prudent, and ranks high in internal demand."

[@mrbigglezworth42]

Remember DEI = Didn't Earn It.

[@Bones12x2]

She isn't just a non-gamer, she sounds utterly incompetent as even a middle manager. Plenty of executives are bad at their job but she doesn't even sound like she is educated enough on upper level business management to run a single Taco Bell.

[@commentingisdangerous7530]

110%

[@mambapopenhoffer8706]

- Can you name 3 favorite games? - Oh, I'm glad you asked. Candy crush, Candy crush 2, Solitaire. Such a blast! They could have literally hired an inanimate object for her role. At least an inanimate object wouldn't make it worse than it already is.

[@thephoenixhasflown]

Windows 3D pinball grizzly gulch Western extravaganza and either super Liam or dark destroyer it's a toss up between the two. Oh and honorable mention puppy one from kitchensinc yes a lot of those are audio games

[@imnotcreative2214]

Never go full bud light, never go full planet fitness, never go full target, never go full naughty dog, never go full microsoft/xbox.

[@dubuyajay9964]

Microsoft needs to go back to Windows. OS has been 💩 since 95 ended.

[@darthlaurel]

Never go triple a.

[@TPFB129]

Won't even go a 1/4

[@Flesh_Wizard]

​@@darthlaurelgo quadruple A instead 😂

[@mikecampos1193]

Or Sony either.

[@mr.melancholy4973]

Battlepasses, liveservices, lootboxes, always online requirements, censorship, increase in price, broken/buggy launches and greedy megacorporations. Gaming NEVER should have gone mainstream.

[@FTChomp9980]

YES! Thank u! Gaming going mainstream is what killed it. The same happened with Comics,TV Shows,and Movies to that is why everything is bland and boring we need creativity again!

[@emmapeel8163]

sounds like Drag.

[@HPLovesCraftsCat]

normies ruined it just like everything everything else.

[@nickfry7839]

might as well play with play-skool computer toys.

[@lovisericachii4503]

shoulda gatekeep it better

[@MrBentham22]

She sure was excited for mobile gaming. She almost had a "Do you guys not have phones?" moment.

[@DickDickstein]

Phones allow them to collect more data than their obsolete consoles. So of course she is excited. These mega-corporation tech companies are ALL in business solely to collect as much data as possible to feed their AI/machine learning ASAP to beat everyone else. All this of course uses massive amounts of computing power, and energy, but of course since they all virtue signal about 'Muh climate' to lecture you on how you are evil for having a car, Blackrock is happy to reward them with a favorable ESG score. That score they made up so they could lie about more things, and steal more money, which will soon be "BRIDGE" if I am not mistaken. Just like LGB...the WEF likes to keep adding new letters to their ideology too so they can further divide the populous into micro-groups. Then make all of the micro-groups hate the majority. Then unleash them on the majority. Edit: Of course of course. Nobody ever heard of a talking horse of course, his name is Mr. Ed.

[@mindaugasstankus5943]

Ofc they are... they only see mobile "gaming" revenue. Same as consoles and PC combine and way better profit margins. Whole recurring spending, mtx and all other crap came from mobile.

[@deviousdelibird]

She probably has top score in Candy Crush!

[@shannonlewis2022]

“I’m sorry, Berdly. I only play mobile games.”

[@WilfredoWolganG]

This is why people are going back to older games. None of the BS.

[@aahzmandiaz2767]

Let's up the number of 60% player playing older games to 90% next year. We can do it!

[@jase276]

No lie, replaying Fallout NV rn

[@aahzmandiaz2767]

@@jase276 Playing Cyberpunk now.

[@samst-louis9389]

I'm having a blast with my old Ps3 rn.

[@kylemurphy597]

I've been reliving the 16-bit era lately: Mega Man X series (beat MMX2 for the first time ever recently), Super Punch-Out, Super Star Wars series, Metal Warriors, King of Dragons, Streets of Rage series, Contra III and Contra Hard Corps (holy crap, Hard Corps is brutal), Actraiser, Road Rash, and Castlevania Bloodlines, are some games from that era that I highly recommend.

[@squiddlykicks8327]

2:20 Watch her body language. She's shaking her head "No" subconsciously. Meaning she doesn't believe a word she is saying. Neither do I, honey. Neither do I.

[@Biggusdikusincontinentabuttoks]

I noticed that too 😂

[@noyou9379]

she also fluttered her eyes super rapidly which is a subconscious movement as well. Like she didn't just blink rapidly she was blinking on overdrive.

[@slaapt]

Rather than watching her body language, I'd love to see how much effort it would take her to finish the Cuphead tutorial.

[@HanSolo__]

The same with looking for answers in the roof.😆

[@noyou9379]

@acrane3496 I don't understand why it happens but many people do it when lying for some reason. No matter how hard they try not to they still will shake their head no when they say yes or vice versa. Same with Freudian slips. Something wants to tell the truth even though they are lying

[@iam16bits]

Sarah Bond is so bad at her job she could bankrupt a lemonade stand.

[@hughlion1817]

And she'd then be promoted to the newly christened position of "Lemonade Czar" where she makes policy for the lemonade stand industry With predictable results

[@mikecampos1193]

Ask yourself who put her in that position in the first place they're the ones responsible.

[@jffry890]

Lemonade Tycoon was a hard game, man.

[@Bramon83]

You….. really think that’s clever?

[@lordscrewtape2897]

This woman could sell hundred dollar bills for a dollar and a skate key and she wouldn't be able to give them away...

[@glados4765]

How do you create a multi million dollar division? Give a college educated woman a multi billion dollar division.

[@alchemystudiosink1894]

I love how she talks about "We had many successful ground breaking releases just this last year" and there is that pause where she's trying to remember even one of them, can't, so she just repeats it.

[@firebirdstark]

She hasn’t been CEO for even a year: they hired her to be the fall guy. No other way to interpret it

[@patrickhenry8425]

They need to have the ist-a-phobe excuse.

[@firebirdstark]

@@patrickhenry8425 yep, I think so. It makes the most sense. Why hand it off when they knew what was coming? Especially when we know who had the spot before her

[@anonony9081]

They hired her for diversity points and I guarantee the person after her will be the same

[@sdfxcvblank5756]

Yea and she accepted it, so yes she is the fall guy but she's definitely responsible

[@firebirdstark]

@@sdfxcvblank5756 oh I don’t think she was without responsibility. But I think she was arrogant enough to fall for the trap, I’m all for it lol

[@ArrowValley]

“We need more studios just like the one we shut down.”

[@osets2117]

That's my favorite line from her

[@mrbisshie]

On the bright side, the people working there have talent, and I'm sure some Japanese gaming company are going to poach them.

[@joetomanek660]

Lol RIP 🙏

[@brittislove]

you don't understand, those we had didn't meet our KPI and review score criteria and our company policy doesn't allow that, OUR HANDS ARE TIED!

[@SigmaTheWhiteFlame]

A DEI hire presiding over a company hitting a new low? Who could have seen this coming?

[@DSPsWifesBf]

It’s what happens when companies prioritize forced “diversity” (not diversity of thought though) opposed to creating fun games. Xbox used to be amazing. It’s pathetic what Microsoft has done to Xbox.

[@joeldoxtator9804]

We have reached the end game of the gaming industry. Every big studio is more interested in engineering your behaviors than developing the next big game.

[@cognitivedissidents4642]

“Ground breaking” is what also occurs when one is digging a grave.

[@S0NOFLIBERTY]

She sounds like I did in high school when I didn't study or rehearse for a presentation and just bullshitted my way through it.

[@GeometricPidgeon]

That's what I did too, but then I went and studied something I cared about and now I'm a 3d environment artist and asset optimization specialist (in other words, gamedev) These charlatans have no place in the industry, however she just seems to be a pawn, she'll probably be the one to cast Blame on when the inevitable happens, rhen xbox can pretend they cleaned up their mess and continue doing their "thing".

[@kingnothing5706]

I appreciate when high level executives out themselves as diversity hires. Any delusions anyone had with her merit should be put to rest now.

[@jaymanilla289]

people still believe she isn't a diversity hire. despite seeing how incompetent she is.

[@GinSoakedBrain]

Corpo speak blink eyes corpo speak blink eyes Downloading more corpo speak blink eyes

[@teddycush55]

Why do we have people that don’t care about consoles and video games in positions of power

[@acemarvel1564]

D E I

[@Matthew10950]

Didn't. Earn. It.

[@darthlaurel]

Because ovaries.

[@Ebani]

It's called capitalism

[@blasterboy123456]

power for the sake of power

[@qb3540]

Sarah Bond has been training with Piccolo the way she dodged those questions.

[@godusopp9401]

Dooooooooodge!!!

[@checkmate5336]

Don't you ever disrespect the G.O.A.T eva again.

[@mikecampos1193]

Corporate never tell you the truth the only way they tell you the truth is unless you sue them.

[@GlitchManOmega]

"Gonna need a Senzu for that one..."

[@MarvinPowell1]

She dodges questions like a woman dodges personal accountability.

[@LouBettino]

He’s right. This person has no clue. She’s never spent 10 hours straight playing max Payne or gran turismo endurances races that last forever. She hasn’t a clue. But even worse she doesn’t know what the soul of gaming is.

[@YosiahW]

She's throwing around an awful lot of words to say something as simple as "When it comes to new ideas that rhe fans will love, we have none."

[@Tuxedo512]

"we couldn't afford to keep those studios open" *as the camera zooms out and shows the profit Microsoft made the past year*

[@catroll4247]

Alle I can say is..... Where her yacht? She has to go bobby style yacht bs going.

[@Unapologeticweeb]

speaking of studios that couldn't afford to keep they should have just fired bethesda given what garbage(in both tv show format and gaming) they created

[@marcogenovesi8570]

@@catroll4247 sink the yacht

[@FTChomp9980]

Sarah Bond:"I have no clue what I am doin? How do videogames work exactly?"

[@BlastingBigLoads2]

Never beating the low iq allegations

[@Suckynewb]

I'd be shocked if she's played more than an hour of any actual video game in her life.

[@LordZub4291]

I thought James Bond was exist? Why take his last name? Lol

[@mikecampos1193]

Should quit and take a hint.

[@PKMN37]

Diversity hires never understand the industry they're hired in. Skin color is the only thing that matters to them.

[@p0kiipanda]

Something I noticed was the rapid blinking and constant head-shaking while she was talking about her love of the video game industry… Totally trustworthy.

[@electric_boogaloo496]

Rapid blinking is a sign of stress, annoyance and trying to think of an answer to negate, dodge the implications of a question/statement. Women especially do that when they get defensive in an argument.

[@p0kiipanda]

@@electric_boogaloo496 I was with you until that last part. It’s not a woman exclusive thing… it’s how human body language works lol.

[@electric_boogaloo496]

@@p0kiipanda its a well known fact that women blink more than men, twice as much. Frantic blinking as a response to stress is a lot more common and easier to observe in women. Body language difference between the sexes exist and are quite prominent. It is dishonest and contrary to reality to claim otherwise.

[@Zodroo_Tint]

@@p0kiipanda You using logical fallacy. He used the word "especially" You turned it into "exclusive"

[@dakota9821]

@@p0kiipanda Stay mad soy.

[@fakshen1973]

The games were ground-breaking; like a 777 loaded with fertilizer, nose-diving into a rocket fuel plant... with a Beirut sized warehouse loaded with fertilizer next door.

[@pierogidestroyer]

Props to the editing team removing the dial-up tone each time Sarah paused to think.

[@some_random_guy_mk2]

Whaddayamean? There was so much 50 yard staring she clearly knows what she's talking about. 😶 😄

[@SerunaXI]

When they talk about breaking the glass ceiling, they don't mention they are on the roof and are falling from above.

[@cloudenvy1440]

Someone at work mentioned that today was the day the Oregon Trail started in 1843, and then someone else talked about the old Oregon Trail game where they "always made the wrong decisions and ended up dead." Seems to be exactly where the gaming industry is headed.

[@mrbigglezworth42]

I had to reread your video title. For a second I thought it read "Xbox President Girlboss to close the sun" Which is incredibly bold for even a girlboss to attempt to do.

[@MSpotatoes]

I mean, the sun has been pretty successful so far, but that doesn't mean it's not on the chopping block. -Microsoft, probably

[@ForeverLaxx]

"There's no growth in the industry" >keeps shuttering studios that aren't making carbon copies of "successful franchise X" that instantly land them billions of dollars Gee. I wonder why there's no growth.

[@Unapologeticweeb]

"there is no growth in the industry" meanwhile the indie pc gaming scene.....

[@sayLeotardbutsayitChinese]

Palworld sells a million copies in a day "There's no growth!!!" Or, maybe, it's just that a seedling grows directly upward, but a well-established tree has to trust its branches to grow... Not prune them.

[@anonony9081]

Also live services pretty much guarantee that growth will be flat because people can't afford to pay a monthly fee for every game they play. They're going to play one game and stick to it

[@davidrosensin7985]

Could you imagine what a billionaire that loved gaming and started aggregating indie studios could accomplish?

[@relo999]

@@Unapologeticweeb Is largely dead. Seriously, just because once a quarter there is a big hit and once a week there is a game that does half decently doesn't mean the indie scene is remotely healthy. Not to mention quite a few "indie" games are about as indie as an Habsburgs chin is an indicator of genetic diversity. For every indie game that does even remotely decently there are literally a few 100's that are DOA.

[@Techcensorshipbot]

That president is a walking talking check box and it shows

[@wilddropbear7215]

she blinks so much it reminds me of a screen or light bulb flickering before it dies and stops working anymore... kind of like xbox as a game company

[@mizorenight3851]

You remember that one episode of Disneys Recess where TJ started hoarding all the monster stickers that became their money equivalent on the playground? I wonder if showing that episode would help them understand what they are aiming for.

[@JohnDoe-wh6dd]

That woman has zero personality. If your leadership is this devoid of life, no wonder your company is dying.

[@rucker69]

This is the standard. Attitudes like Elon's or Vivek's are the exception.

[@CheesinIndian]

That woman has zero idea what she’s talking abt and was prolly briefed beforehand.

[@user-us5dr2qi2r]

The way she answers the questions, the more I feel she was a DEI hire.

[@mwfmtnman]

Ya think?

[@josephbrown9685]

I figured that out before she said anything. When you see someone who looks like her, do you assume she is the head of a video game division? No, of course not. DEI detected

[@RascallySkramp]

I don’t even mourn the death of AAA games. The indie scene over the past 10 years has only gotten better and better

[@elblaise5618]

As someone who sees a wasteland of 8 and 16 bit nostalgia clones I cannot agree.

[@brittislove]

i'm pretty surprised. The Polish are eating the gaming scene alive right now. So many amazing game studios and developers out there right now. They seem to be a large part of the indie scene. Looking forward to Frostpunk 2 and Drug Dealer Simulator 2!

[@kr9865]

I hate that women who have actually spent a chunk of their lives don't get these high paid positions and make all of us look like "fake gamer girls"

[@Mr_Shitlord]

There aren't many id say. Women don't usually enjoy videogames unless it's something like the sims or some phone games.

[@Kemot300]

"You went full girlboss. You NEVER go full girlboss in entertainment"

[@Schizachyrium_Scoparium]

Seems you shouldn’t go girlboss at all if you want a positive bottom line.

[@HansKlopek]

THE INDUSTRY IS MORE DIVERSE THAN EVER. The results speak for themselves

[@jurassicarkjordanisgreat1778]

I remember seeing some mojang devs cry that the indie scene has become very white and male after triple A became "diverse". I don't think they have the self awareness to realize that they caused that. they bullied so called "oppressors" Out of the industry, threw a fit when they saw this group of people and blacklisted them. so now the people they got rid of, went onto to start successful indie and double A studios. These triple A devs caused that to happen and now they get to sink with the ship. Their gaslighting of "everything is fine, gaming isn't bad now, we just grew up" doesn't work anymore. their slop is failing and will keep falling.

[@leoncastro6714]

​@@jurassicarkjordanisgreat1778huh last time I checked 70%-77% of the population is white so most fields are gone be dominated by white people just by the number Alone

[@marcogenovesi8570]

@@jurassicarkjordanisgreat1778 sorry what? since when the indie scene "has become very white and male". That dev is on copium, indie scene has always been very white and male. Indies don't have the budget to hire incompetents or dead weight for diversity points

[@eugenicsworks]

"Diverse" = incompetent, talentless shills

[@staticregret829]

Those clips from that interview forced me to watch your video in 3 chunks. The first break I ran to the gym and worked out. The second was a 4 hour spirit walk to cleanse myself of stage 5 depression.

[@thephoenixhasflown]

Finding out that Activision is now a mobile game developer physically hurt.

[@budthecyborg4575]

I did the same thing, couldn't stomach watching the whole thing in one shot.

[@El_Duderino83]

2:20 Calling the video game industry an art form is all you need to know. This lady is absolutely clueless.

[@trustworthydan]

So they don't use any artistic abilities when developing a game... Or? You kind of look stupid here.

[@thephoenixhasflown]

Art form? That's what I heard. I think she was told to say that by M$.

[@SturmAH]

The editing was on fire! But yeah, things are so bad, I finally went back to playing the PS2 and the gems I missed out on back in the day. The 6th gen. had 1/1000 the power, but a million times the soul of modern gaming.

[@ink5353]

Right after Starfield came out (and sucked) I started replaying PS2 on original hardware on a CRT TV. I expected the nostalgia to wear off after a week or two but 8 months later and it's still all I need because the games have actual heart

[@SturmAH]

@@ink5353 True! I decked out an original PS2 too. I'm only missing the Retrovision Component cables and a Bluetooth adaptor from 8bitdo. The PS2 controller I got with the system isn't great an have some stick drift, so figured I might as well get something out of my modern controllers and get the adaptor.

[@michelangelo5903]

highly recommend a component to HDMI plug if you are playing on a newer TV it makes a nice difference for $30. long live the PS2!

[@XBlackMoonRisingX015]

Yet another girl boss CEO leaves a beloved brand on fire

[@v0rtexbeater]

Wait, did people actually use to love Microsoft? Lol

[@shalindelta7]

​@@v0rtexbeaterthey loved the 360

[@shalindelta7]

You really think she has anything to do with Xbox failing ? Stay ignorant. She's just the fall girl.

[@CMCAdvanced]

She loves creative...stuff

[@justsomehalofan4386]

The Xbox brand has been in decline since the X360 Kinect, she somehow manged to accelerate that decline even more than Phil Spencer.

[@PROdotes]

there's not 3 billion gamers in the world... someone who plays 20 minutes of a game while on the loo each day is about as much of a "gamer" as someone reading the morning newspapers is a "bookworm"...

[@xanderd6847]

We have a voice guys. Don’t reward an industry that doesn’t like you and doesn’t make things you’d like to play. Don’t preorder. Don’t buy more than 70$ base game. Don’t buy a game until you’ve heard great things.

[@jellord]

Physical games being cheaper than digital has got to be one of the greatest ironies in the games industry today.

[@FreakyFriday4Phaggs]

And the explanation can be as simple as - Comps Still need to Buy/rent the Digital Server *FOR US.* vs - physical/ Digital Data + gaming OS and BOOM! "We're playing CrackDown 2!"

[@jase276]

Always been like that, though.

[@FrankS111]

This is why I’ve saved all of my old consoles and games from the 90s and early 2000s

[@Shin_Lona]

I doubt anyone had the foresight to predict Clown World, as it defies any form of logic. Nevertheless, the retention of older consoles is certainly advantageous in our current predicament.

[@Cpl.AdrianShepard]

Same here brother, still have my N64, gamecube, original xbox & 360❤.

[@squaresided]

I got 3 NES consoles with a ton of controllers, games, plus a 509 in 1 cart just in case lol.

[@wulfar422]

I mean even if, you can jailbrake the others, who will stop you? ...Huh, now I wonder if I can install linux on the newest xbox console.

[@12ealDealOfficial]

This lady has the same level of charisma as fluorescent lighting at the DMV. I couldn't handle more than five seconds of her out-of-touch corporate speak.

[@leonrobinson2053]

She's honestly just the mouthpiece. Remember, the questions and her responses were discussed over and over again. Let them go woke and try to work out why they are going broke. At this point, it's whonisnt going to do it versus who is

[@conjandysecurity]

Women have been crushing life lately. Long live the bear.

[@taags]

When women see men having fun they will do anything to crush that joy.

[@Matthew10950]

Grizzle grizzle.

[@Flesh_Wizard]

May she find many bears

[@ComposedSage75]

🐻

[@Subsaibot2526]

​I heard in greek mythology a harpy was just that. They ruined mens enjoyment.@taags

[@frogfinance4605]

I'm gonna be that guy. STOP. HIRING. WOMEN.

[@user-hb3fi3vn2w]

Lauren Hissrich, Kathleen Kennedy, Bonnie Ross. I know the list is a lot longer but I'm not going to bother remembering every woman who fails.

[@HappyDaze4200]

I am woman, i agree! im tired of 40 year old women thinking they know anything about the community! 😭

[@--___--d]

ok i will, what should I do next?

[@jgrif7891]

​@@--___--d whatever is at the intersection of "what I can manage" and "what makes money".

[@patrickhenry8425]

@@--___--d usually, profit

[@MrDeefleparde]

Not all gaming sucks. The indie scene is alive, thriving, and has a massive library of super fun games. I wonder why? 🤔

[@lemonscentedgames3641]

Same with old games that predate greedy corpo practices

[@trustworthydan]

Indie isn't the answer. I'm extremely happy that anyone can find joy in any indie game, but it seems to me that they're limited, probably by money, by what types of games can be made, or at least I've only come across two or three of them that appeal to me. Also that could be a me problem too.

[@ravenwhiteduck3158]

​​@@trustworthydan some trees gotta rot away to make way for new trees to bud

[@charliecharlie9042]

When you work in the industry you learn it’s never management’s fault, it’s always “unforeseen externalities”

[@kenmck7802]

There's a saying, " It's best to say nothing and have people WONDER IF you're an idiot than to open your mouth and remove ALL doubt. She...opened her mouth.

[@johnnycage112]

She's going to be the final boss of xBox and be used as a scapegoat.

[@darthlaurel]

I hope so. That glass ceiling was so easy to bust through when you are just a figurehead.

[@ps.shots.93]

Sarah bond is so pretty 😍

[@mikecampos1193]

Larry Fink can't take the fall she will definitely be the fall girl for this.

[@mikecampos1193]

​@@ps.shots.93yeah you can imagine how she got on the high end of the position.

[@patrickhenry8425]

So they can play the ist-a-phobe card

[@KLWarlord]

1:15 Corn cobb lamp 🙂 Excellent video, Gundam. One might even say it's AAA+

[@mogadeet6857]

'Tremendously ground-breaking releases' Her press agent handed her that.

[@amindamok]

The games industry has become a bureaucracy that simply doesn't allow creativity. Once a studio has more than a handful of employees they inevitably become bloated with expensive departments of people that have no actual input on making a game. This is why there is DEI everywhere. It's being pushed on companies because bureaucracies are money vacuums.

[@TheGreySage0]

Fucking HR

[@anonony9081]

Which is why it's so hilarious that you see the left supporting consulting firms like Sweet baby ink who come in and demolish the artistic vision of the creators for corporate bullshit. They don't even know what they want

[@GeometricPidgeon]

​​@@TheGreySage0HR isn't THAT powerful, HR doesn't dictate a whole company's attitude towards certain topics; it's shareholders and investors. They set the guidelines, HR enforces them. If it was just HR it wouldn't be such an industry breaking problem.

[@Mereologist]

Price's Law. 10% of the people do 50% of the work. You can make something with a small, hungry tiger team. Or you can add a hundred other people and produce something WORSE.

[@jonaswox]

@@Mereologist it is a well known fact in coding (and many other creative projects) that as soon as you get past 15/20 developers, the efficiency of each developer drastically sinks.

[@johnkilcer]

Groundbreaking does not equal successful.

[@jong2359]

Groundbreaking means DEI, Gender politics, or woke agenda in these peoples' circles. It is truly the word of antithesis to successful.

[@DeeGoner]

Gravedigger: "Groundbreaking you say?"

[@JustTooDamnHonest]

O but it does for it is groundbreaking in the realm of failure.

[@vizibunzales7873]

Pants shattering

[@johnkilcer]

@@DeeGoner oooooooh yah lol

[@rocketpigrecords3719]

Unpopular opinion: dude, games cost $49...in the 80s. In 88 gas was 90 cents a gallon. Buying Zelda II was like buying 55 gallons of fuel - turns out my parents did love me! Hate modern gaming with few lumbago flavored exceptions, but the price hike doesn't shock me. If you dorks weren't paying for 3 day early access & $1000 Fortnite skins, they might not have a reason to tempt fate.

[@Brazier-Sin]

DEPRESSION TIME! The rich call it cleaning out the arteries… Evil will always find a way . .. . . . ..

[@FrankS111]

This is what happens when DEI is at the forefront of your hiring

[@Michael-rc3te]

I’m going to be that guy, since nobody else has the balls to say it I will … 🗣️🎙️ *”STOP HIRING WOMEN WITH 0 EXPERIENCE OF GAMING AND 0 PERCENTAGE OF COMPASSION FOR THE GAMING COMMUNITY!!!!!!!!!!”*

[@houseofhas9355]

How dare you sir! Women love to watching they're man play games having fun and ruining his day is their favourite part. Yes women being part of the gaming community is women doing what they love the most. Ruining gaming so that they're man cannot have fun, if there are no fun games. No man will have his attention away from her. This is smart of their end.

[@MightyGachiman]

The CEO of wizards of the coast had to google what their products are (dnd and mtg) before thebshareholder meetingnwhere they had to explain why their customers were upset. Then she proceeded to talk about how they had cocktail parties with management and yapped about how undermonetized their games are

[@Doppier]

After watching this video this was my first thought. Thanks for having it covered bro.

[@Mr_Shitlord]

Stop hiring them altogether they destroy everything they touch.

[@christopherkinsella3912]

You could have just stopped at “Stop hiring women”.

[@karlentm]

Gundam always deliveres the goods!

[@aaronrichmond9699]

Amen!!! Thanks for putting this feeling to art!

[@soapminer7099]

I’m totally ok with a gaming crash not like we can’t try the old games in our back logs.

[@Matthew10950]

I feel the same. But I'm 40 now. Is it the same for the younger guys?

[@mrconroy4672]

The only one who would survive is Nintendo.

[@soapminer7099]

@@Matthew10950 I’m 31 so I think so we just got show the younger gamers the cooler old stuff. Diablo 1/2 Aoe all the old fallouts morrowind obivion fable 1. Those are just what I’ve played and I know of a bunch of old games I need to try.

[@shadowbanned1999]

​@@Matthew10950they experience the steralised remakes with added brown.

[@Matthew10950]

@soapminer7099 yeah, I get you. My 11 year old is a zelda fan already and is working through megaman 2 right now, no save states. Very proud.

[@josephklause4869]

This woman is the perfect example of "talking very much and saying very little"...

[@mathis8210]

"You will own nothing and you will also not be happy"

[@joelcraig9803]

I love her excitement and enthusiasm she expresses for her job.

[@JettzCG]

At this point, it all makes sense that everything's falling apart. Growth can't be infinite, but all corporations strive for infinite growth. >Appeal to gamers >Appeal to normies >Nickel and dime with cut content and micros >Increase standard game price Oh? Consumers are starting to quit the hobby? But the quarter's almost over, what shall we do. >Layoff employees & shut down studios It's just more profit, more profit, more profit, more profit. And it all goes to execs and share holders, lol

[@RextheRebel]

Careful, people will call you a red blooded communist for talking like that..

[@mylittledarkworldjohn4289]

Its funny how everyone wants infinite growths, but nobody wants to work for it or truly understand it. Also, you probably get kicked off, when you tell your boss that everything is becoming stagnant

[@doomspud6302]

As always, they've burned the rope at both ends for maximum short term gains. And now they're starting to panic, because they can't figure out why there's nothing to hold onto anymore. And the worst part is that the "C-suite" people responsible for this have their golden parachutes ready and waiting. So once everything does come crashing down, they'll just glide away to someone else's rope to do it all over again. This is why no company ever learns why this kind of shortsightedness is a bad idea. The people responsible for it are never the ones that pay for it. Its always the little guys at the very bottom that have to pay their big boss's big dues. And once they get fired, their only option is probably to go work for another company that's doing the exact same thing. Or, with enough luck, they can go independent, and make sure they never make the same mistakes as their former "AAA" masters. That's the only way the industry will ever change.

[@GeometricPidgeon]

It's the same game everywhere, exploit all possible consumers and suppliers (devs in this case) and when that still doesn't satisfy the need for record profits, they resort to price gouging and job decimation, it's pretty much identical to the duopoly of grocers in Australia (Coles and Woolworths), they're not just gouging the consumer, but also the farmers and other food suppliers.

[@l33tr52]

I recommend watching an Extra Punctuation episode about live service games for those who haven't yet. Yahtzee talks about his exact problem there.

[@marlomitchell2761]

SuperMario64 was released in the 90s and is still today one of the best games ever made and no updates are required. Today with technology infinitely better and today's game developers can't achieve even half of the quality SuperMario64 has. So crazy.

[@mrdrybonestv]

Agreed, When Nintendo ported the game to Nintendo DS they sold it for full retail price for 10 years.

[@napoleonfeanor]

And they kept making great games. Let's see what will happen to Switch 2

[@BlindBison]

Most of my friends have told me they have no desire to go back and play the old classics and that saddens me since there are tons of incredible must play classics from older console generations. For some people they sort of just hop from game to game based on recent hype and anything from more than a console gen back might as well not exist. It’s a shame I feel since true master pieces that I’d argue are mostly timeless do exist from those prior generations.

[@Gyrfalcon312]

The Nineties... damn they were a decade for videogames. So many new concepts that were allowed to exist, the zest for artistry hadn't quite been usurped by cold, moneymaking business tactics and strategy... There were stinkers, to be sure, and sales failures, but all were crazily diverse.

[@JeffreyEpsteinberg-hx8ds]

Same thing with Halo. Devs crunched and lost progress during the development of Halo 2 and still made what is arguably the best Halo game ever. They were gamers making games for other gamers. Now with more money, more manpower, and more time, they can't make a title anywhere near as full and functional at launch. Did they collectively forget the winning formulas?

[@johnosborne1873]

DEI hire - Didn’t Earn It!

[@Zeriel00]

"Girl bosses too close to the sun" never gets old for some reason lol

[@soulechelon2643]

Started playing through the Ys series very recently. Old JRPG series. Forgot how it felt to just play a game that lets you go on an adventure fighting a big bad and saving the world from said big bad. No messages being sent, no random celebrities popping up outta nowhere, no weird focus on genders or sexual orientations. Everyone could be attack helicopters in these games and I would never know because it doesn't matter. You're on an adventure to save the world. Simple. Just feels really refreshing.

[@jpdlpokedigi10]

Ys is absolute kino, Nihon Falcom does make some bangers

[@lemonscentedgames3641]

Yeah emulation is one of the best aspects of gaming... just play the classics theyre better than the modern slop

[@greengandalfziggy1]

Ys 10 is releasing in the West the end of 2024, and it's one of the very few games I'm actually excited about. For recent Ys games Ys 8 is was amazing, I highly recommend it.

[@jamesg9468]

I recently bought a Miyoo Mini and uploaded it with 3000+ games from the 80s, 90s and 00s. No matter how dog AAA gaming has and will become, there's always a lifetime of classic games out there.

[@Boss_Fight_Index_muki]

interviewer: So Sarah, can you comment on the closure of 4 Xbox studios? Sarah Bond: the FallOut Amazon series is aawwesome

[@Leescreativeart]

It’s a Gundam I love your outro. Gosh it’s amazing.

[@chrisdavey5530]

I stopped after ps3, I saw the writing on the wall lol. Legit the last 5 games I played most recently were red alert 2, front mission 3, mass effect 1, vandal hearts 2, ff9....most games I play/own were made sometime between 1990-2010 for a reason.

[@MrBobbyDolow]

Listen to her talking she sounds fed up because she has to keep talking about a subject she doesn’t understand.

[@jonmetcalf6565]

"There's 3 billion gamers in the world"... yeah and Sarah Bond ain't or never has been one.

[@napoleonfeanor]

There aren't

[@wangusbeef86]

About 6.5b people have access to electricity, I highly doubt even 1/4 of that own a PC or console, and no, phones don't count as a gaming platform.

[@brianbushue]

love your channel, this episode could not be more correct. wow pandaria remix is the most fun i have had gaming in 5 years(outside of bg3)

[@anonony9081]

I bet she couldn't name a single "tremendously groundbreaking game" from 2023

[@llllIIIlIll]

People who hate video games and consoles is in charge 🤡

[@inendlesspain4724]

"Hate" is too strong of a word, it implies they care about the thing way more than they actually do.

[@lemonscentedgames3641]

​@@inendlesspain4724 yeah indifferent is much better, they just want to see graph go up for stock price

[@mistermetalskull3107]

That lady be like, "I don't know why y'all so mad about some Pac Man and Frogger an sheeeeeit." Lol

[@Trashman_Len]

This sounds like the era of indie becoming the new AAA

[@SherrysBerries]

"There's a lesson here, and i'm not gonna be the one to figure it out."

[@millennialchicken]

This is why older games rock, they have actual fun factor to them

[@HiberniaeCor]

"Welp, this one way of doing it has worked really well for a very long time.... so, let's change that." And then it inevitably crashes and burns. Love to see it.

[@Defooriginal]

That's the President of XBox!? ...this explains a lot..

[@DaDude2011]

Soild, SOLID video. Gundam you fine gentlemen you, your words are like nectar. Keep the hope alive 🙌

[@bazzzzz6175]

...and still, she sits in position.

[@Snakedude4life]

All of that DEI training, $10 college words and still said _nothing_ of importance. 🎩 🐍 no step on snek!🇭🇰🇺🇸

[@mikecampos1193]

She's going to be like that other black chick who took money from Facebook and Nike she's going to take the money and run.

[@CMCAdvanced]

Prattle

[@mrnasty2757]

DEI=didn’t earn it

[@JJsiN84]

Damn, reminding me the gears of war days made me sad.

[@HannahNObanana]

Your editing is seriously the best, Gundam! As an animation school dropout I can say I know the effort and time this kind of video takes, and it pays off for you, my friend. 😎 Please keep it up!

[@xtheflabeox8813]

Literally I remember when they said digital games would be cheaper cuz there's no disc and no paper inserts yet we have digital games going for $130

[@Mantis-ti5ve]

Brown female in power = the reddest of all flags

[@barbatos7233]

Unfortunately any female in power is a red flag. It’s not sexism if it’s a consistent pattern.

[@antifeminist343]

Wrong. Any female in power is a red flag mate.

[@ComputerGeeks-R-Us]

Sarah Bond, the Kamala Harris of gaming. How to wing an interview without being prepared using word salad.

[@idokwatcher2062]

1:08 it's the guy! he went bankrupt gambling in mobile games

[@finoxb944]

At some point these managers need to figure out that art can't be bureaucratized and produced on a factory line after being designed by committee. Art is different, and always will be.