Zero Impressions on Amazon PPC? (Here’s How to Fix It!)

[@SeanSmithPPC]

I really appreciate the thorough breakdown you've provided. Checking all levels, adjusting bids, and refining targeting are crucial steps, and I love the idea of using aggressive exact match campaigns.

[@Junglr]

Appreciate it Sean! Yup, gotta learn how to pivot.

[@jkny771]

I am a new seller who just launched my first product and started running SP ppc ad two days ago. In two days, I got 50 impressions and 1 click. Is that normal for first couple days? Should the impressions be much higher? I am only running auto campaign. Second question is, in your video the suggested bid amount seems crazy low. My suggested bid amount is almost always above $1. I am bidding about $0.75 for auto campaign, but the suggested bid price for me is like $1.10 Do I need to raise my bid to bring up the impression numbers? Or is the first week the period for amazon to index my product and so the exposure is low and this type of impression count is normal? Need some help your advice would be appreciated.

[@Junglr]

Yes, I would test increasing the bids. Here's a longer answer I think you'll find helpful www.loom.com/share/002131195168484fada9c781cd07fa6a?sid=b5fff9a8-b0fe-4cab-9b5c-2c428edbea39

[@khurrammehboob461]

It'll be helpful for others if you describe your niche/product category too because for some niches bids of $1 should generate good number of impressions and 50 seems quite low. But for like supplement category, competition usually is quite high and $1 bid might generate less impressions like 50.

[@DZ60]

very helpful, thanks.

[@Junglr]

Glad it was helpful!