10 TIPS - MUSIC VS MARKETING / HOW TO PROMOTE YOUR MUSIC

So I've been asked, where do you draw the line between making music and making noise?
Here are my thoughts!
1- 1:06
Think from the end backwards
2- 2:24
Planning + preparing
3- 4:17
Don't overthink things
4- 5:42
Have regular band/artist creative time + lists
5- 7:12
Sacrifice - How much more time can you free up
6- 9:40
Get used to multitasking
7- 12:04
Not posting your creations
8- 13:34
Delegate responsibilities to band members
9- 16:09
Think of the socials as part of the art + share it
10- 17:39
Love your audience
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👇 ABOUT ME:
Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is deeply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label (dropped 6 months later) and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my KZbin channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, KZbin channel and I work directly with labels internationally alongside owning a live agency and management company.
It’s great to meet you and looking forward to working together on your music!
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[@jamesmaginnes2993]

another great video, really helping my band cheers man

[@UntrueSounds]

Thanks a lot for talking about sacrifice. Many people can't even imagine how much sacrifice a business needs. How much sacrifice being a musician needs. And if you are independent you run this business alone. That takes a ton. Doing all the socials, all the music, all the planning, the networking, the learning, bla bla bla. And i m not writing this down to cry :D

[@george00719]

Did he just tell me the eff off!...love it!

[@GirlNamedNino]

I burst out laughing, wasn't expecting that at all

[@bjornmonnier]

Damien i really liked this video and all your other videos . You come up with creative ways to help us growing and small time musicians and we really appreciate it . Im a flight attendant and like writing music and making videos for them . I don’t have a lot of fans but would really love my music to reach more and more people . I just want people around to watch my videos and listen to my songs , its not about making money , I would just love people to hear my music . Would really appreciate if you could help me with this . I know your busy person but whenever you have the time . Thanking you Bjorn

[@jadreza8182]

It’s all art! Love your audience! These make priorities much clearer. Thanks for covering this topic 👍

[@ataripilot]

Awesome channel “start with the end in mind” 🙌

[@Marys-Channel]

Think of your audience while creating art. Put the Heart 💜 in Art 🎭🎨!!! 🦋 Great video 😊 Thanks 👍

[@GirlNamedNino]

It Really IS ALL ART. Thank you for believing and living it!

[@0Stella]

Oooo as a solo artist, I love the delegating superfans! I must get on that!!

[@eddiebrett]

great video! so many useful things i know but don't keep on top of and need reminding.

[@karstanton5091]

Hi Damo, it's inspiring to think about what might be possible when I really plan and put in the time. Also really challenging, scary to think about all the hard work needed. Your point about not thinking of the socials as a chore is helpful. Thanks for all your advice :-)

[@nastykellyofficial]

I'm french and i saw every single videos you make ! Thanks a lot

[@joym4930]

Hi it was good to see how your marketing tips are working as I was in a queue a couple of months ago for the a and r feedback at BBC introducing workshop and overheard a young lad quoting how your marketing strategy got him results!

[@backstagechroniclesiii709]

Your videos and advice are genius. I am a local supporter and promoter of local music and have to agree with all you are sharing. Although I am not a musician, your advice is brilliant for what I do as well. Thank you.

[@DamianKeyes]

Thanks so much!! This is so lovely to read. Hope you’re staying safe and healthy right now 😊😊

[@backstagechroniclesiii709]

@@DamianKeyes I have a pretty new page on FB, called Backstage Chronicles III. I share a lot of your videos on there. I came across your channel about a month ago and only subscribed to yours. Felt it was the most helpful, clear and concise and most informative. You also come off as passionate for what you do and real. Thanks for that. I am indeed staying safe.

[@theactsofficial1844]

Been watching your stuff for the past 4 months, ABSOLUTE LEGEND! Really good stuff! Helped us alot!

[@NoelShusted]

Thank you Damien! I have subscribed to your channel for about a year now and always walk away with some good food for thought. I am new to social media, have a website, am going to release my 1st song on spotify and have pitched it too ithem. I will set up my fb business page thjs week. Starting with 0 fans and 200 fb friends I'm taking your suggestions about fan interaction

[@Larpeggio]

These tips are so helpful. I'm in a coffee shop writing these down and I feel so up for the fight. Thanks.

[@deviceofchoiceofficial2408]

Love you Mr.Keyes

[@JuanSanchezPiano]

Two weeks ago I discovered your channel, since then I have learned and applied some of your advice and I am seeing some results. Keep up with the good work!!

[@DamianKeyes]

Beautiful & Emotional Piano thank you so much for this message it’s really made my day!

[@fiyenalison7146]

Points 9 and 10 are everything. Thanks so much for discussing these.

[@patricksummersmusic]

Second video of yours I've watched. I am a singer songwriter. I have done a few arrangements and now to record properly. Your advice is very inspiring!

[@DamianKeyes]

Thank you so much Patrick!

[@0Stella]

Good bit of fallt talk, Damo, good stuff. Glad someone asked this, I had been wondering, wasn't sure if you'd covered it already

[@miind8640]

Great video. Love your energy 🙌 thank you man

[@sanzmantra]

Fantastic video as always, Damian. Brilliant tips - which I'll be following in the coming months. Thank you 🙏🏼

[@marionannmacredie]

Thank you so much ! I really needed this🌹🌹🌹🌹🌹🌹🌹

[@Satellite484]

Excellent work enjoying every minute 👍

[@clintbarrett359]

Love you too Damian

[@christopherkouri2317]

Just gettin started and just what I needed. Thank ya sir!

[@MeshMusicUK_Official]

This is excellent content! Thanks, I'll be sharing this

[@agalesna2853]

Is there any chance you do a music marketing monthly planner? To show us an example of what exactly we shoud do ?

[@DamianKeyes]

I do have an example of this for releases in my exclusive community, so if you wanna hop on in there you’ll be able to get access to that as well as lots of other fun stuff 😊😊 www.damiankeyes.com/exclusive-community

[@JakeOfTheR]

Great video man. Really useful advice. Please keep it coming

[@songoflovemetalofficial]

this is why i think it is almost better to get rcording contract as even if they take 80 percent then exposure is 500 percent more and as musicians we only worry about making music and playing live

[@richardernest1612]

From our innocent perspective it was the way. Now a distant memory when Rec. Co. would take risks and spend but they also burried a lot of talented people also and many big groups saw little money from a major tour,record sales or publishing. I think Damian offers some well thought out and certainly modern perspectives worth a try. Want to Read How could they see anything but the shadows if they were never allowed to move their heads? Plato, The Allegory of the Cave

[@PatskiMcC]

This is so unbelievably helpful. Thank you sir.

[@adamosarczuk7215]

Really helpful, thank you !

[@tsheposebothamusic]

Wow tip number ten is a wow. Tanx a lot

[@DEVAULT.]

Ahhhhhh thank you again Damian, Thank you very much for squeezing a .....little .....about : Solo Artists. Have a wonderful day 😎

[@paraomvibe]

is music degree worth it? i am thinking to go for a degree in music production so any thoughts?

[@MoonFuStudio]

Awesome vid! Love your vibe

[@Mikeandthedyslexicunicorns]

Holy fuck this is brilliant! Haha you have become my mentor Damo! I’ll send you a cheque from my next single sales 😁👍😎

[@EmpireOfLightTV]

Great insight in this video.

[@analogdragon4709]

Excellent video mate!!

[@LukiZMusic]

You are great man!

[@childspeakmusic265]

Thank you, Damian!

[@AirDrawnDagger]

Big love back to you Damo 🖤🖤🖤

[@MusicCatElliott]

Thank you so much for this amazing helpful content! 👍💫

[@Ben-qg3bo]

THANK YOU, MR. KEYES!!!!

[@DamianKeyes]

Thanks Ben!

[@SvenVilhelmsson]

Tip 10 thumb up!

[@signedredza]

3:53 "That's great. Fuck off" Hahahah, top quality video man 👌

[@DamianKeyes]

Lol oops might have been a bit aggressive then sorry!

[@signedredza]

@@DamianKeyes It all good man, your videos actually help me a ton. Keep up the great work! :)

[@EMMANEXZ]

I would like to work with u with my music. How is that possible?

[@RealKevM]

Helpful video, cheers Damo 👍

[@colaobeautyproductsllc.3495]

Can you do more content for Publicist ,PR ETC. that are trying to get into the music industry :(????????????

[@Fat2212]

thank you

[@carterbrooks1405]

Is it worth going through the trouble to get your bad songs (Z sides?) mastered and distributed through a service like cd baby or tunecore? Or just dedicate one platform like youtube to post all those songs on

[@akamiclarry]

Carter Brooks You should always Master your work because it’s so easy and cheap to do these days that I can guarantee any descent Artist or Band out there is already doing it. And if you want to be a real contender you have to compete at the same level. I can give some some excellent rates for Mastering, great value for money, I’ll beat any quote you can get out there check me out. www.AkaMicLarry.com

[@fredybony2336]

you deserve every single comment

[@DamianKeyes]

Thank you so much!

[@akamiclarry]

Great content, and as someone who follows your channel, can I ask you to make a video of “How can Artists and Bands support each other.” For example we all have social media sites, would it be helpful to share each other’s work amongst our followers? Would this be pro-active or counter-proactive. My name is @AkaMicLarry on Twitter and Instagram, does anyone here belief we can work together to achieve the same ends?

[@jackhumphries3503]

Keep it up🙏💕

[@longi_afrika]

greats tip

[@DamianKeyes]

+Longi Music thank you 😊😊

[@MrFusomuso]

Love you too Damo ;)

[@CarcPazu]

The Foo Fi-thuz!

[@slychnidos]

Soul is cheap, marketing is expensive 😤😠. We will never be able to free the artist! 🥀

[@cowboydestroy]

"that's great, fuck off" hahahaha

[@theneonchimpchannel9095]

If Dave Grohl writes something that isn't his best work, it'll probably be the next single. There was a lot of filler on the Foo Fighters last 2 albums.

[@springbrookemusic]

Thanks Man! Check us out y’all!

[@emmanuelmwansaofficial]

thank you