The Psychology Of Irrationality - Rory Sutherland | Modern Wisdom Podcast 255

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.
2020 is the year of change. Human behaviour is far less rational and sophisticated than we might claim. Combine these two and you have the ideal breeding ground for a Rory episode.
Expect to learn what Rory thinks about my new Bear or Bull game, his opinions TikTok and OnlyFans, why sticking your genitals in a Dyson AirBlade is a bad idea, how Rory would advise Boris, why credit card numbers are ridiculous and much more...
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#rorysutherland #advertising #psychology
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Get in touch in the comments below or head to...
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[@ChrisWillx]

Help me hit 100k before Christmas - press the Subscribe button to support the channel, thank you! 💪

[@himalayaherb]

Good luck brother everyone knows you'll reach 100 k subs get Rory 3 more times you'll easily pass 200 k

[@lonewolfandcub668]

Nearly 20,000 less deaths this year than last year.

[@lonewolfandcub668]

The survival rate is 99.98%

[@daniferris980]

Do you draw on your walls bubba?

[@luckhurstrobert]

Over 200k now!

[@XXXX-yc6wv]

Rory Sutherland's perspectives are always a mix of hilarious and utter genius.

[@sunglassesron9464]

Except when I comes to the wearing of masks to prevent the spread of viruses....

[@cavemanjay]

Rory Sutherland, Never heard of this guy before and now i want more, very entertaining.

[@philippedesaulniers]

Me neither, but he's hilarious!

[@LOGOASSASSIN]

Famous in advertising. An old friend/colleague.

[@masaruex]

he is genius, he is speaking in ad week 2021, watch his previous Ted talk he is genius damnnnn

[@CC-dd6fm]

Rory is a big deal for people who entered the ad industry. I left a while ago after realising truly creative and insightful figures like him were few and far between, and the industry is actually more concerned with wokeness than artistry and meaning.

[@souxcasa]

What made you think the address industry would be concerned with artistry? It wouldn't be my first thought. Is there something about the education for the career that makes you believe that artistry would be respected or expected?

[@DextraVisual]

Rory Sutherland is a legend.

[@didinx8417]

"The weather's shit and there are too many trees." 😅

[@RosieAmlett]

This has been one of my favorite conversations so far. I really enjoyed the casual intellectual back and forth and the way you were feeding off each other at the end building an idea back and forth with your perspectives. Just lovely.

[@John-wf5if]

Love how much Rory cracks Chris up.

[@LOGOASSASSIN]

I know him very well we were working in the same office 25yrs ago. I remember the day he bought some wine online we thought he was mad it was c1994.

[@jane---489]

*_I like Rory, Rory is good, it's so great to hear people who are slow and expertly measured ..._*

[@derrynvisser9954]

Chris, thank you for these podcasts. I am grateful to have found this channel.

[@daveshongkongchinachannel]

First time to come across this guy. You certainly have a talent to track down interesting people who are intelligent in conversation and down to earth in their outlook on life.

[@JarlYggson]

I want to be Rory Sutherland when I grow up.

[@Epyon2007]

absolutely awesome love the entire hour mate well done!

[@leebrown1049]

Please get Rory back on, really intelligent and funny. Keep up the great work Chris

[@stevecooper7883]

7:20 MY SIDES 😅😅

[@SierraSierraFoxtrot]

09:30 In Latvia they fixed Taxi price gouging by having the having a simple formula (miles, time, surcharge) and mandating the price be listed on the tax's side, usually the passenger door. I think you're free to make up any price you want, but because it's clearly advertised, prices quickly settled on two or three standard values.

[@PrincipledUncertainty]

What an interesting dude. Not a dull a second.

[@gug1970]

"cake world or "dance git" - i find myself liking Rory more and more.

[@gabrieljardimpereirapinto6675]

Rory's the best! Thanks for making this!

[@albertlevins9191]

This guy is so interesting. Love these episodes.

[@aberwood]

I think people pay extra for courses rather than books because of the 'buy in' mentality. Think gyms are similar, most people could lose all their weight at home from simple nutrition fixes, a jog and a few bodyweight exercises. Reminds me of Tim Ferriss's loss aversion strategy, use expensive or embarrassing punishments to force positive habits.

[@SierraSierraFoxtrot]

You absolutely must have him on again AFTER he has figured out how OnlyFans works.

[@Official_PG_Clips]

Why doesn’t this have 1million views!?

[@bearskyshebearsky]

thank you so much for this! totally loved it ! love from a Russian-Canadian!!!

[@TJ-kw8ct]

If the BBC showed programs like this channel noone would be questioning the licence fee.

[@karl6525]

Man, 2020 was hard on Andy Serkis x')

[@DeanReadYorkshire]

Simply pure gold 😃

[@txoricin]

10:06 spanish here. Some funny FYI: that supplement DOES exist, and to train and bus stations, and everywhere luggage could be carried. Just for the drivers ‘’’inconvinience’’’ of having to deal with the trunk... A funny way of showing how the taxis syndicate/union it’s basically a legalised mafia.

[@lounamana]

He is amazing! 😂

[@davidcoursey5041]

Brilliant

[@dartharpy9404]

Great interview👍🙏

[@natedog69420]

Great interview

[@nicolenunn9830]

Fun discussion.

[@QDdawg44]

The psychology of irrationality, upon first thinking about it to me, is that, one who is unaware of their inputs and thus blind to their outputs. Starts with awareness?

[@phily8020]

Don't cut him off when he's just about to say something really key and important! Why are 90% of interviewers so bad at this....

[@SamWill1999]

His book alchemy is great, love this guy

[@lonewolfandcub668]

I'd never get into a relationship with a woman with a OnlyFans

[@michaelayliffe7238]

It will never be the same again going to the dryer at a public toilet. When I giggle at the dryer the guys will think I'm wired.

[@johnvukelic1602]

Mentioned [ref. concept: Ergodicity] “Ergodicity: Definitions, Examples, And Implications, As Simple As Possible” Written by Luca Dellanna, Published by Independently Published (2020) [ref. author: Nassim Taleb] “Antifragile: Things that Gain from Disorder" Written by Nicholas Taleb Nassim, Published by Allen Lane (2012) [ref. concept: Heuristics] “Heuristics: The Foundations of Adaptive Behavior” Written by Gerd Gigerenzer, Ralph Hertwig, Thorsten Pachur, Published by Oxford University Press (2011) [ref. concept: Networked Societies] “Information Age: Rise of the Network Society v.1: Economy, Society and Culture: Rise of the Network Society Vol 1 (Information Age Series)” by Manual Castells. Published by Wiley Blackwell (1996) [ref. book: Atomic Habits] "Atomic Habits: An Essay & Proven Way to Build Good Habits & Break Bad Ones" Written by James Clear, Published by Avery Pub Group (2018) [ref. book: Alchemy] “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” Written by Rory Sutherland, Published by Ebury Publishing (2019) [ref. paper: Teleo-Anticipation] Ulmer, H.V. Concept of an extracellular regulation of muscular metabolic rate during heavy exercise in humans by psychophysiological feedback. Experientia 52, 416-420 (1996). doi.org/10.1007/BF01919309

[@maryrose4712]

Appreciate the above list, thank you.

[@PatrickFerryCoach]

Cracked me up!!!

[@liammccann8763]

Enjoyed this very much. Although it wasn't the washing machine that got women into the workplace, it was the pill.

[@jonasandersson5838]

Think both contributed quite a bit. Hans Rosling for example stressed the importance of the washing machine

[@diegotejera2742]

Nice to see ur channel growing oh and fucking hilarious talk ✌️

[@Lizardo451]

Don't underestimate the value of paper.

[@Carroty_Peg]

Hey Chris, would you interview Coach Red Pill? Love to see that conversation

[@ChrisWillx]

Who is that sorry??

[@BoostedPastime]

"Where do I put the thing?" I know where to put the thing 😏

[@hinteregions]

TikTok is a fairly full video editor that fits in your phone, linked up to your social media and the TikTok website and everywhere else too now, fair to say. I make videos with rather big Da Vinci and my main thought is that this tiddly but basically complete video editor that is so easy to use, this technology to hand, as it were, is pretty impressive in Itself but I am interested in the implications. I think it means that this and future generations will be literate in video and more and naturally express themselves in this way, for better or worse. For many it is easier than text and typing. For many it is a way to assert oneself far more compellingly upon the world, because you can bring your body and face to the party, and any other props you feel might enhance your image or message, just like that. I have a friend who makes these things and was a little disturbed at the quality of her productions; on the good side. I have to work my arse off to make a [successful] and polished video, she does not, is one thing I notice to my chagrin. Her product gets polished automatically. And some people use their phones to make actually very good videos. It seems good. It seems democratic. It seems like a serious redistribution or making free of some kind of wealth. It seems especially suited to what is vain, facile and stupid though because of its convenience and ubiquity. I think it might be a fairly major step in the evolution of human communication but worry about the size of double edged swords.

[@Cha4k]

I like how he pretended not to know what Onlyfans was

[@Mortum_Rex]

Onlyfans is not just for porn. Any content creator can use it.

[@DavidHoodEdinburgh]

Yip, the Nordics / 'Scandics' are very happy, citizen-centric, equal, internationalist, and truly prosperous - and independent. Scotland is joining them soon...

[@Atjayvang21]

Eric and the many faces

[@neildunford241]

Cleaning & Sex Robot combo - problem solved. Though there could be some redundancy amongst the need for humans that may currently provide these requirements.

[@64standardtrickyness]

Slightly perverse, theoretically speaking if rampant consumerism/other is about women being the gate keepers for sex does that mean that rampant consumerism/other is higher in countries with higher premarital sex and divorce rates?

[@celadon7]

I hope this is relevant. I had a direct flight from Indianapolis ln to Paris last December watch was exciting, the flight home had a stop over in either JFK or Atlanta watch I thought was OK.

[@jaydamalley3398]

Next time, ask him to do his Gollum voice.

[@SierraSierraFoxtrot]

In Israel voting is on paper and there's no such nonsense as machines doing the counting, or counting done without observers. In fact the whole thing is observed by people from multiple parties. Not none, not one, not two. Multiple.

[@jefferysales5188]

Hate to correct you, but 100% of women are going for the top 10% of men. The Pareto principle is flawed when it comes the intersexual dynamics

[@wheelz314]

Well, 100% of women WANT the top 10% of men. But that bottom 10% of women, at least, aggressively go for the lower tier of guys. They're very aware of their own rating, and know what rating of guy it's possible for them to actually get. And don't forget about the 1% of nasty and/or damaged chicks that will nail anything that moves. But certainly everyone, male and female, strives to get a partner of as high caliber as possible.

[@jamdodgeismyname1]

What about Bob Dylan!?

[@LoremIpsum1970]

Yup. 1987 careers advice was shit... I heard a conspiracy theory that smoking helped against Alzheimer's and/or Parkinson's, and I know plenty of doctors who smoke...who knows?

[@oldtrowt]

So much hot air, he could fill his own flight balloon.

[@wheelz314]

It's become fashionable to characterize Trump as a bumbling oaf who stumbled into the presidency largely by luck. Well, let's see... the guy's a multi billionaire; has a worldwide real estate and construction empire; had a hit television show that ran for many seasons; he became the president of the world's greatest country by defeating the most entrenched, long-running dynasties in US politics; he implemented policies that greatly reformed a damaged prison system; he helmed the US economy into it's greatest period of wealth and prosperity in modern history, and perhaps ever; his policies brought about record highs in the stock market, and record lows in unemployment in the US; he brought companies and industries back to the US, bringing with them massive numbers of jobs; he helmed the US to being energy independent, and actually being a net exporter of energy fuels; and helped negotiate at least four unprecedented, historic peace treaties in the middle east. And he did all this while being incessantly under siege from both the mainstream media and the deep state, weathering hatred, threats, and unfounded accusations of scandal and corruption from the moment he announced his candidacy. If that guy is a dope, then what does that make the rest of us?

[@angelpajarillo]

Fabulous and entertaining however I hate the belittling of pork actors he’s analysis of porn is so funny it’s clear with his physique he’d never be a full participant of or relevance too porn in any form so his critique is null & void . It would be like a eunuch in a harem see all and do nothing unless he’s on a corpulent boys site lol 😆 his intellect ,whilst monumental, is not superior and has as many negatives as positives just sayin’