2023 Audi A1 - £30k for 110HP?!?! 1st Drive | 4K

I get my hands on Audi's A1 30 tfsi, is it worth £30k?
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Running Order of this video -
00:00 Intro
01:32 Styling & Spec
04:02 Interior
08:02 0-60 Test
11:34 On the Road
21:21 Conclusion
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Website - www.joeachilles.com
DISCLAIMER:
*Some footage from this video may be edited and or sped up for cinematic affects.
*Some footage was also filmed on private land.

[@rd6781]

It's mind boggling how much more car you could get for this money and cheaper even.

[@ScottPC]

I had a 2014 A1 and wanted to upgrade to a new 2.0 TFSI (GTI Engine) A1 2019. But the car was so pricey that I got a 2018 M140i for 10k less lol.

[@letter1014]

Pay a premium for that badge

[@matthewjamesmckay3025]

I got a 2016 RS with 25k miles, a Cobra exhaust and TRC splitters (granted it's modded) for £27k. I know people looking at this aren't going to be looking at an RS but even although, it makes you wonder

[@JoshWaller]

@@matthewjamesmckay3025 I got a 2019 A1 30TFSI manual for £16500 (with 8k miles). Not S-Line, but had many of the added extras. Granted I got it in April last year when car prices were lower, but it’s defo worth it for me (18 year old who lives in a busy city). I wouldn’t of stood a chance at getting insured on an S or RS at 17, so this ticked all the boxes.

[@garbeal2397]

Get a Honda civic type R for that price roughly.

[@EnShinNoi]

This makes the Polo GTI look like a bargain.

[@Aol8887]

Or the Fabia 1,5 tsi 110kw which is the same platform

[@WaseemKhan-iu4bh]

@@Aol8887 but not the same motor/performance

[@ricchrono5907]

Nah, my gr Yaris is the true bargain.

[@carcrazyguysa4059]

Absolutely! There is a reason the A1 doesn't sell. The price is madness for what it is.

[@eyadkharsa3187]

first drive it then comment on the price

[@CynicalBastard511]

£30k for 110HP?! Yes. Welcome to the new normal.

[@eugenux]

I'd rather buy used than pay 30k for an a1

[@flaw3dgenius222]

Only the new normal if we pay these insane prices.

[@BIG2hats]

@@flaw3dgenius222ell there selling out, loads of people have this car in top specs

[@flaw3dgenius222]

@@BIG2hats 110bhp top spec?

[@grantbrown8176]

Back in 2017 my brand new 306 bhp S3 hatch was not all that much more than £30k and was way more desirable and much more car than this. How times have changed.

[@MixedUpChocolate]

I remember when the MK2 Ford Focus RS was £29k and more recently the Honda Civic Type R was £31k. Boggles the mind when this version of the Audi A1 is £31,500. Inflation is no joke!

[@Welovedaxies]

Not just inflation, they’re recouping the money they paid out for dieselgate

[@Jim-jw8gb]

Agreed. Took delivery of an M135i in September (ordered a year earlier) and I paid £32,600 with 4K of options! Granted I got a good discount as it was ordered a year ago but prices are crazy now.

[@danhall5761]

And houses in London used to be 250k.,.

[@Jim-jw8gb]

@@danhall5761 not 12 months ago though. Maybe 20 years ago.

[@jonathanbishop6996]

I benefitted massively from this car. I had the manual 35 TFSI (they stopped selling this engine/gearbox config in the UK after yr2) and made back more than double my initial deposit when I handed it over. At the time I paid 23K for a factory order. I miss it. It was fun and nippy enough and I brought my first child home in it.

[@thefamilyrobbo]

This must be the same platform as a Polo or Skoda Fabia. So, nothing wrong with the car It's the 30Tfsi badge on a 1 0 litre engine, S line badge on the door sills and £30k price tag that are, quite frankly, taking the p1$$ in my opinion.

[@Fifth_Avenue842]

Your literally paying for the badge aka to be a wanker behind the wheel. That’s acc so embarrassing there still making cars with so little power for like 30k 😂😂

[@Antody]

But the cars you mentioned also rapidly approach 30k mark. You're paying for a better interior, slightly more tuned engine and suspension.

[@robinmarples5198]

The first gen was such a great thing. The s1 👌.

[@iantaf5559]

Enjoyed the review, Joe. I've got the A1 competition 40TFSi. essentially an A1 GTi. You'd have enjoyed that!!

[@hamzabashir1133]

You can get a used 2020 E Class for the same price 😆😆

[@EdwardC2]

I’d have a GR Yaris over that I think😂😬

[@hamzabashir1133]

@@EdwardC2 now we’re talking 👀

[@santana9537]

I got a 2019 facelift s class lwb with 15k miles for that much 😂😂😂

[@tomphillips8449]

Would still pick the A1 MERC = JOBBY

[@Ssh52]

@@EdwardC2 I doubt anyone looking at an A1 will consider one of those lol

[@barrymorrison3630]

Hi Joe. Great video. My wife got the same model but in a manual and it’s great fun and engine noise is half decent too. Cos it’s a manual can keep it in that sweet spot zone for revs you mention and as it’s a manual was a wee bit cheaper too. Win win. She got the blue with the black roof tho 👌

[@TheVeenmeister]

Actually looked in Germany for a 40TFSI. It has the 207hp Polo GTI engine. Eventually tune it to 260hp and you have a great pocket rocket!

[@garysmith6994]

Not seen your channel b4 and I’m really impressed

[@kamseihra]

I bought my Mrs one of these back in 2019 for £22k. That’s some price increase!

[@plugsocket9432]

My parents bought the 1.0L 110PS in a VW Polo in 2016 brand new for £16K. They sold it last year for £10K so that cost them £6K over just over 5 years.

[@leekindell9937]

lovely looking car. i brought my daughter same one but the 150bhp 1.5 litre version for 23 grand a year ago with 3,000 miles on clock, heated seats, B&O system etc, much better get second hand.

[@andersnielsen6044]

Not everyone who wants a car that some one elses daughter has lost her virginity in.. Or perhaps her dad has farted in the seats...

[@retrostu1]

I owned the Gen 1 A1 1.4tfsi 185bhp, and that was a nice quick car. Interior was a little dated but well made and felt premium enough. I walked away from Audi when it came to trading it in as the current A1/A3 interior quality went down, but the price shot up.

[@ZzxOPTICxzZ]

Small cars just keep getting bigger, basically the same size as an older A3

[@alisonsmith3817]

Good review joe,, must sooner watch these reviews on cars I might own than daft super cars

[@Thisismyhandle218]

30K will buy you waaaayy more car, particularly in the 2nd hand market ~1-2 years old. I get the key thing actually, I have a Macan and when I first got it I wasn't sure how losing the "Push to Start" button was going to make me feel. Almost a year in, I can say that I see why Porsche kept it as the standard, unless you spec out of it, as part of a heritage item. :)

[@scottmurray8483]

Got one for the wife in top spec couldn't believe it still has a key and manual handbrake.

[@SativaIndica78]

Nice video Joe. I own a 21 plate Ibiza FR with the same engine and gearbox. You hear a lot more engine noise inside than in the A1!

[@adammillsindustries.]

I’d never Ever buy this car but my wife has it as her NHS car and it’s brilliant for the cheap lease price. I’ll be using it a lot soon and looking forward to it.

[@coops111s]

Car prices now are mental, a few weeks ago I was configuring a new S3, I managed to convince the boss so I checked it again and shit 🙈 the bloody thing just shot up £5k, that’s it now no new cars

[@danielbrown4253]

Does the black edition 1.5 tfsi get sat nav standard

[@smarthomer1993]

Bought a black S-edition 30 TFSI with LED and love every mile

[@SKROHAAN22]

In South Africa we get the 40TFSI with the EA888 140KW👌💪

[@zerooneonetwothree1872]

How about water? Sorry, had to...

[@malcolmscott4150]

I think VW Polo same engine has 0-100 in 9.6 in Australia 🇦🇺 and the 1.5 only AUD 2.6k more at AUD 36800 base and base it is with no climate AC etc however finding one on a forecourt without 10k in options impossible- nice looking car though :)

[@JackKing12.]

Love the old skool mechanical hand brake, ignition and gear selector 👍. Shame they will be no more. Want real driving - go old skool 👍

[@gravemind6536]

When I bought my current car 2016 Toyota auris, I was specifically seeking out a car with a manual gearbox, a handbrake, physical key to start and the engine had to be 4 cyclinder none of that 3 cyclinder crap that sounds like it misfires. It doesn't interfere with any autonomous tech drives good, has more power and speed than the Audi in this video and gets a shocking 2mpg less. I'll be keeping for the long term the car market now is a joke.

[@peterkirton4580]

I was just watching Volkswizard test of the RS6 estate when you appeared at C&M in this car and the notification popped up on screen for your video. I will see you at C&M in a couple of weeks

[@gust0o]

Shout out for the G Shock!

[@ghostwriter2031]

I’ve got the 1.5 model and they are great to drive and fairly nippy

[@Nocluedo]

Used to have an s1. Gutted they didn’t do one for that model. 😢

[@rejoicerone3176]

What MPG did u get?

[@ianclark5093]

I had to tfsi40 s.line competition 200bhp model and it was a cracking machine. I guess a grown up Polo GTI

[@smc2069]

Fiesta st or hyundai i20n for me. A yaris gr is only a little bit more. 30k should get u 200bhp

[@dreamcrusher112]

A skoda but bigger. I'm sure you enjoy it, but not the 30k! My Cupra 290 Lux was 33 new, or 22 with 9k miles last year. And I can get the same mpg! I get 35 with overtaking almost everyone I come across.

[@Paul9]

Is there are car with less BHP per £ on the market?

[@forevered4270]

Wheres the brake discs on the rear ?

[@inflatable2]

When on a budget buying a used car is a much better choice than spending 30K on something like a new Audi A1.. I usually go for cars 3-4 years old.. You get way more car for the money and most of the depreciation (

[@pz189]

Apples and oranges, but you can pick up a decent mk2 TT for about £5-7k. Double the power and a far nicer interior despite its age. I guess most people will finance this rather than buy it outright, but still.

[@davidbillberg2203]

Yeah the prices of these are insane. I had one for 3 years, leasing.

[@antonoat]

All manufacturers are taking ing the piss with their prices, lost the plot with the motor industry, completely ripping off the public with EV vehicles and combustion engined models.

[@JerainJezza]

Keep voting left or green

[@bghoody5665]

The A1 and A2 are not available where I live - but for that price, they'd never sell anyway.

[@VSTV1993]

What would you say your best daily has been in the last 5 years?

[@maximussmackus8282]

Dashboard looks nearly identical to my RSQ3.Paid £16k more and got 290HP more to play with.

[@davidhayes4814]

But you can get a new 110PS A1 from The Audi site for ~£22K OTR and a 150 PS A1 from ~ £27K. Not sure quite what the issue is apart from don’t over-spec cars.

[@neilturner6749]

Spot on. Commenters here saying “my 5yr old modified V8 engined 5000hp whatever cost less than that” are basically people who can’t afford a new car (or at least not the car they actually want) and are therefore irrelevant as far as the car manufacturering industry is concerned. Harsh but true.

[@Rapscallion2009]

This is true. It's a high trim level on a low power engine. So, yes, it's not powerful for the money. I can't say it would be at the top of my personal vehicle choice list. But equally I can see some people would love it's economy. 105 isn't crippling in a small car. Not a big Audi fan. They're not bad, but I struggle to see the big deal with them. Just over inflate your Skoda's tyres for a very similar experience.

[@macky4074]

@@neilturner6749 it's not about not being able to afford it, it's about what your willing to pay. I can afford a £30k car I certainly wouldn't part with £30k for for an A1. The used market is just far more appealing at the moment.

[@leemace9638]

Looks like a Skoda fabia 👍🇦🇺

[@deanchur]

Whilst I'd rather get an up-spec Focus/i20/etc for the same money as a base/mid-spec A1, I can understand why people buy these. Nice interior, still easy to park and maneuver, great on fuel and a full warranty. A decent place to spend time when you're stuck in traffic or driving through the CBD. People looking at this aren't looking at 300HP+ sedans.

[@pato10111]

I've run one of these for 3 years as a second family car. It's a great car and the cockpit is what makes it and would have you choose this over a Polo. People saying it's too expensive need to open their eyes. Cars are too expensive. If you want to compare a 6 year old larger car to this in terms of price, go ahead and do that but people buy new cars for reliability and ease of use. If you'd rather spend your money on a larger older car, that's your prerogative. I bought mine for 32k and it's worth 28k now. Cars have simply shot up in price even second hand ones.

[@cyberpope2137]

The whole point is that new cars have jumped in price unreasonably over last ~2 years, cheaper ones can be literally 40-50% more expensive than they were. My fully loaded 2019 Focus is right now worth the same as it was when I bought it and a new naked one on metal rims is even more expensive, which is completely unreasonable.

[@peterbennpan7288]

You can get a 20 reg BMW M135i F40 for around the same price as this...... I know what I would choose

[@deanstarkey7686]

This is the new normal for prices. My 2018 Ford Fiesta ST-Line X with loads of extra cost 20k. The facelift car with the same spec would set you back 27k. 7k increase in 4 years is insane. I also expect it to get worse as manufacturers move away from small cars.

[@Cous1nJack]

Proper ST was sub £20k at launch in 2014. It’s 50% more than that now.

[@real2gone]

Nice job, Joe. I think we can get this model in a 40TFSI Quattro in New Zealand. That would have reasonable power no?

[@THjorth]

That would be 200 hp in a 1300kg car. That would be pretty good. Chip it and add another 50hp at least and you're off 💪

[@135eddy]

This model of A1 is not available with Quattro so it will be front wheel drive

[@lewissparkes]

In a manual they are pretty nippy. Love mine, great car

[@andrewb293]

Cooper S MINI and some change. 💵

[@GoBackToPort]

The 35 TFSI is what the base model A1s power should be, the top range should be producing upwards of 190bhp

[@azzyzaidi4393]

Concur with most of the comments here. Way too expensive for what it is. Another thing commented in the review is how good it would be in and around London. Sadly i disagree. The width of the new A1 makes it quite large to manoeuvre down narrow London streets with width restrictions. Also seeing the car in the flesh made me mistake it for an A3 due to its bulk. I could not believe it was the A1 as it was so big (width is largely to blame for that reaction mind, as length is broadly the same). Why have they made the car so wide? 1st gen was perfect in dimensions.

[@TimChump]

You can get an OG M2 for that, wait I have 😁

[@allseeing357]

Car prices have just become obscene. I bought a brand new, factory ordered Octavia 2.0 150 TDi Elegance estate (boring as ass but a brilliant car) early 2014, 23k, 0% PCP finance, cost well below 300/month with v little deposit. Same cars probably 33k now and dread to think what the monthlies would be. Never mind the fact a base A1 is not far off the same sort of money 😀

[@brightbluesmurf]

Audi tend to do decent discounts so whatever you do don't pay £30K 🤣

[@Maurice_Moss]

Remember when you could get a new golf r for 30k

[@filipepaninho6558]

The 1.5 tsi has the same real world consumption, and is far cheaper than that in the Seat Ibiza...

[@terrysandoe3531]

Do you and Harry Metcalfe have to book that bit of road up before your tests? 🤣🤣👍🏻🏆

[@TheRealKaner]

Offside wheels 'point forward' and nearside wheels 'point backward' ...I want my wheels to be pointing in the same direction...Bidirectional shaped alloys FTW.

[@tomashley5869]

Great test drive Joe! Probably more fun to drive than the equivalent Polo?

[@jow7976]

I’d opt for the new Fiesta ST3 for less money.

[@petar_d488]

I bought a new and bigger Skoda Scala with the same engine/gearbox for exactly half the price of this Audi.

[@yuxuanxiao9285]

This is madness

[@MaxMax-th7uz]

Stunning car for £30 k , ideal for first time drivers with rich parents !

[@lpc90]

The new Skoda Fabia puts this to shame in terms of value, build quality, and also looks great and it comes with a 1.5 litre engine running 150bhp

[@strongerandwiser2023]

The new world of car prices is scary. The entry level models now almost cost what a 4 series was costing only 5 years ago. Fucks going on! The average joe is being priced out the new car market at an alarming rate. 70k now for an rs3 that’s just silly money for a hot hatch.

[@markrhoden68]

When this model was announced I thought about the S1 but as you said not available so not for me. BMW m135i xdrive two years old just a little over 30k, better quality interior and lots more power. I'd be asking why would i want this

[@epicpvper9379]

M135i is a solid machine, youd be wise to not sell it anytime soon

[@darrylyon1710]

Your coat matches the car (almost) but nice review

[@aNkh0r]

The A1 already got a facelift in August 2021.

[@bikeman123]

Is it 2023 already?

[@sfiso9854]

Beautiful car but too expensive

[@sansde1ty]

Amazing considering I paid £34k for my M140i Shadow edition with dealer contribution.

[@paulgreen758]

30 grand for that, I paid only 32 for a second hand RS3 its a beast, 15000 miles 5 years old, and something like 4 seconds to 60, ill never buy new

[@leekindell9937]

Ah but your missing the point, this is for a brand new car with great economy and low insurance as a run about, this is not designed to be a performance car. my RS7 c8 is running 815 bhp im old and can afford it lol.. and then in family my daughter is 20 and has this but the 150bhp version as looks great and low insurance. I could have got her an old rs3 like yours but its bit dated in and out and she would never insure it, thats the issue.

[@bikeman123]

How easy is it to release those extra 15bhp from the £20k version? Less than £10k I'd bet.

[@BunDMC]

Some bloke on Facebook £250 probably

[@pawballer1964]

This A1 is a beautiful small car. But If someone buys this, i would think that doesn't care about cars (lot more interesting cars for 31k) or doesn't care about money 😅

[@James-yl3kk]

my 2017 skoda octavia estate 1.4 tsi £13k with 150hp and dsg does 0-60 in 8.5s 😄

[@BunDMC]

It’s a relict

[@ogloftus]

Think I’d stick with my mk8.5 fiesta ST3

[@mdanko3975]

Fabia with fancy led lights

[@Mr330d]

We both know on dyno this would produce slightly more than 200nm 🤫

[@hermansillem]

It's 2022 but Audi still don't understand that downshifts should be forward and upshifts backwards.

[@_Archambaud]

Agreed. Porsche did the same thing.very wrong

[@zzhughesd]

Old school key turn. Who’d know. Trad handbrake.

[@opvl]

These make my Giulietta look like a great deal

[@Onuraw]

For 30k I expect 300hp and a 3 liter engine

[@JoshWaller]

I have a 2019 new shape A1 (manual 30TFSI) and it’s a really, really great car. It’s my first car so I don’t have too much to compare it to, but it drives amazingly and the manual is really punchy (I’ve heard the Audi S-Tronic gearbox isn’t great in the A1 - manual is much better). Interior is really nice, CarPlay is a great addition to have. Insurance is really cheap too. I got the car when I passed at 17, and I’m still in my first year of insurance. I only pay £700 fully comp. Can’t recommend the car highly enough.

[@NGMonocrom]

Is that a VW GTI with an Audi badge and less than half the horsepower? I think that's exactly what it is.

[@erezyoal]

Joe ? is that an s line ? is it a qwattrow or fwd ? 🤷‍♂️

[@Ztxk94]

That would be S Line and only FWD

[@carcrazyguysa4059]

My Polo GTI AW anyday over this!

[@turtlephilly]

Crazy to me that people buy this

[@simongooden-husbands168]

That's a road I know from a farmer on KZbin that happens to have a nice garage

[@DanCollinsPhotography]

You’d be better off getting the Ford Fiesta Titanium 1.0 EcoBoost MHEV 125bhp for a base price of £22,290 - You can even get a Fiesta ST for £27,320 and that has 200bhp

[@neilturner6749]

As Joe pointed out this is a £25k car with “big car” options not a £30k car. Most people would pay 10% more for an Audi than a Ford so I’m not sure Audi are taking the pee. Factor in depreciation and the A1 will cost less than the Fiesta over a typical 3 to 5 yr ownership.

[@DanCollinsPhotography]

@@neilturner6749 Yes, but a Fiesta ST with £2k or £3k worth of options is still cheaper and than the car with the options he mentioned, offering far performance and better value for money. In my opinion anyway.

[@leekindell9937]

@@DanCollinsPhotography yeah but its a ford fiesta..lol who wants one of them

[@DanCollinsPhotography]

@@leekindell9937 Quite a lot of people, including me

[@ricchrono5907]

@@leekindell9937 I won’t buy a fiesta, but what’s wrong with fiesta, it’s a great car.

[@raghunathnkkalidass347]

Polo in Audi skin

[@b21playa]

Expensive for what they are

[@wasteoftime2187]

30k Jfc I’m sure the mk7 golf gti was 25k when it came out day light robbery

[@ChristianGustafson]

Need RS1 with 5 cyls and quattro. Mid-engine with a frunk.

[@epicpvper9379]

Sounds great, but great is not what we get from these automakers anymore

[@Ssh52]

S1 or A1 Quattro is the closest we'll get to that. Otherwise just get an RS3 lol

[@Buczy88]

For this price would rather get a used i30n or a new i20n or something in these lines. I know it's not a premium brand, but I'd take those extra 170 ponies and smile every time i get in the car.

[@neillgowans4350]

Or a 2018 S1 with 235bhp. Abt tune it to 320bhp for £600.

[@miloskilibarda3993]

I don't know why would you buy a A1 instead of a hyundai I20. They are the same class of cars yet the I20 is way cheaper. I mean would you rather spend 30k on A1 with 1.0TFSi with 110hp. Or for 5k less you can buy a I20n with a 1.6T 200hp engine. I'm mean for me it's a no brainer, You get way more car for the money. But sadly most people would just say "iTS a hyUnDAi " like that's a bad thing

[@reececollison5101]

@@miloskilibarda3993those people “iTs A hYuNdAi” are probably the same ones who know know the Kia/Hyundai group headhunted a load of BMW staff to make their performance cars look and drive better! That’s why they’ve stepped up their game so much

[@gravemind6536]

@@reececollison5101 The Hyundai will also have the germans beat on reliability the Germans don't do so good on that front anymore.

[@reececollison5101]

@@gravemind6536 ehhh not sure I fully agree, German cars are absolutely fine when looked after and maintained. I’m a VW owner over here, I love my car and give it proper TLC and it’s been faultless. But as you suggest with a lot of German cars it’s champagne lifestyle, lemonade budget. Because of this there are definitely a lot of bad ones out there, but in my experience it’s pretty much entirely down to owner maintenance.