2024 F150 Platinum: The most luxurious truck?

In this video, we take an in-depth look at the stunning 2024 Ford F150 Platinum. This top-of-the-line truck boasts a sleek new front end design, complete with a distinctive light-up emblem that turns heads day or night. Inside, you'll find luxurious massaging seats that make every drive a first-class experience. But that's not all-Ford's Pro Power Onboard system ensures you have all the power you need, no matter where you go. Plus, the advanced Continuous Controlled Damping technology provides a smooth and responsive ride, adapting to every road condition. Join us as we explore all these incredible features and more!
00:00 Intro
00:40 Front End
04:50 Engine
05:12 Pro Power On Board
09:12 Invoice Pricing
12:03 Side Steps
12:34 Massaging Seats
18:47 HUD
19:43 Black Appearance Package
20:51 Continuous Controlled Dampening
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Town & Country Ford
5041 Ford Parkway, Bessemer, AL 35022
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[@josephknutson4278]

I have been a Ford man all my life. It is really hard to believe that any truck is worth $85000

[@drewelliott9062]

Same

[@REL3712]

Welcome to the the world of greed.

[@justinshugg3431]

@@REL3712it’s not greed. There’s plenty of people out there that will pay for it so it’s just all supply and demand if you’re gonna be upset at anybody be upset at our government for devaluing our dollar over the past four years

[@REL3712]

@@justinshugg3431 I'm not upset. I own an overpriced F250 King Ranch FX4. I got screwed too.

[@ajshapiro1269]

Because they are not.

[@juancardona9440]

$85k is insane. The fact that cars are now being financed for 6 and 7 years answers the question, they are not worth it. Unfortunately, people keep paying these prices. My 2019 XLT will be my last F150, I’m 61, so chances are it will outlast me. I have a 5.0 Coyote

[@jeffone2nv]

8 year financing is available too!!! Geez

[@morriswilliams5348]

Same here

[@jasonlopez-rp2ed]

If You can’t afford it then say that. They have cheaper trims

[@juancardona9440]

@@jasonlopez-rp2ed it has nothing to do with affordability. BTW, I can afford it. It’s a matter of principle. Car manufacturers and dealers are greedier than ever and as long as people pay these prices, they will continue to ask insane $$.

[@advancedscarecrow]

I have a 19 xlt 5.0 as well

[@kyleloew432]

I work at the truck plant in dearborn michigan, if you saw how many of these high end trucks sit outside and get repaired(disassembled after coming off the line) or how they are built in general, you would NOT pay 85k for this. If your getting an f150, make sure it's built in the Missouri plant.

[@tgilldesign]

Would this scenario be any different for any other make of truck? Doubt it... And why would it be any different at the Missouri plant? Main problem would be the attitude of the worker on the line, as well as the increase in cost due to outrageous benefit and pay demands by the propagandistic UAW Union. Someone has to pay for this....and the workers can suffer the consequences of reduced sales and eventual layoffs because of their unrealistic greed for doing unskilled jobs, that in many instances, a trained monkey could do.

[@XtraCryspy]

Good to know

[@kennethrine8171]

I know I'm old but I loved the Chrome and I can't believe you won't be able to get a V8. Oh and the price WOW.

[@mdipilato2]

Nice truck. My 2021 Powerboost 502A has all the same upgrade options. except for the message seats. and heads up display. I love my truck!!

[@rp3823]

Definitely almost! 🙃🍷🛻

[@VishnuKamath]

Love the Video. Thanks for keeping it honest your reaction when you found out the Vents were fake said it all.

[@ryanhori6954]

That's a beautiful truck and a great color

[@floridadawg9857]

Yep...... it just looks like an XLT when your sitting behind it at the Red light. NOT a $85,000 Platinum. Ford screwed this up..........☹

[@bennippert4482]

Your not wrong, at least the f250 still do it

[@user-eq4cp4og5z]

I wish Ford would stop limiting the 4Auto to Termor/Lariat and above. Put it in the XLT for goodness sakes. Big horn has 4auto. Guess it's a good way to push people to an additional 10k work of truck.

[@RadDadisRad]

Hey I have a 2023 F150 XLT that I bought new with the FP700 package. The Whipple warranty doesn’t cover anything. What other warranties are paired with this package? It was dealer installed and dealer serviced, it sits as it was delivered.

[@josipdolic6391]

Great presentation Mitch

[@jrite77]

The 5.0 not being available in the King Ranch model was a lot more surprising to me than not being available in the Platty.

[@kennethrine8171]

WOW that's CRAZY 😧

[@cma8165]

I appreciate your "transparent" review... Thanks.

[@ms1406]

Those DRL’s look good but not better than the 21-23 models not even close!

[@senshibat8920]

Did you get a full insiders look at the new order wrap from the factory spec 60 colours yet?

[@PlumbRalph]

My 2017 F150 Platinum with 5.0 was 55k. I guess it’s the last truck at 57yrs old that I’ll buy. The costs are absolutely insane!

[@casmithc2]

Does it have cooled and reclining back seats like the RAM?

[@senshibat8920]

Its like the old Lincoln truck to match what Cadillac did. Very nice. Really like the Baja interior we see on some w admrial blue interior accents . Our family had a T-Bird w the Midnight Blue.

[@Reshard834]

85k is a lot for a truck. But the Ford Platinum is my favorite and is the best truck on the market imo

[@Iwo26]

Why is the exhaust on a side ? I'm looking for a regular Raptor at msrp

[@mikespencer237]

Mitch, does TC take and transact sales over the phone then ship a vehicle out of state?

[@Bite-Size-Tech]

My 2021 is my last bought fully loaded with cloth seats for 59k and spent. Little on Katzkin and a Tourneau cover 5k total. I’m good and happy buying it out now since lease is uo

[@BigGreenDayfan]

You skipped 3 trims the tremor king ranch and lariat I hope you also do a video of the 2024 raptor to my favorite truck and dream truck

[@steveross2280]

Looks like the Limited is history

[@jmasoncars4452]

Limited is now called Platinum plus for 2024.

[@HammerLane2Hiking]

I'm glad they got rid of the Chrome applique on the back. Looks much cleaner imo. Very nice truck, and no, I still can get used to the price, but people will pay it so they will keep charging it.

[@bbbnnnddd]

Illuminated badge?! Wow! Ford is now matching what 1998 Civic owners have been doing for years!

[@sjmustang7218]

Am I the only one with a rattling twin panel sunroof? I have a 2019 roush f150. Debating on trading it in for the new roush but thinking twice about having that sunroof with the same problem.

[@jonathanstarner3662]

Beautiful truck in all blacked out.. but I like the platinum and king ranch plaque that goes along the tailgate.. looks like they aren't doing that now?? Helps the truck stand out from others.

[@ShooterAK]

I love that this channel used RedneckTV's vid for the v8 part at 7:37. his channel is great.

[@TheTintman2009]

did they get rid of the applique due to the new split tailgates maybe ? Great Video as always

[@smhyde]

My take is "penny pinching". It costs less to not put the applique on the tailgate. Personally, I think the stamped F-150 tailgate looks cheap and shouldn't be on anything above XLT. But here we are... $85k and the tailgate looks the same as the XL.

[@skeeter9252]

I'm also a life long ford owner and have not only a 22 Bronco but a 16 F150 Platinum. What Ford has done is priced most people out of owning a new higher end truck, hell even some mid models too. In 8 short years they have almost doubled the cost of the Platinum. That truck at best is $60k, go drive by a Ford dealership and you will see tons of truck and Broncos on the lots, why you ask? Because in my opinion Ford got greedy like others and has priced vehicles out of range to own. No one wants to finance a vehicle for 10 years to be able to afford it, yet most cars, truck and SUV's are just that, unaffordable. $1000 a month payments are impossible for most, with the cost of everything else going up, I'll keep mine serviced and drive it as long as I can. Plus my F150 has the 5.0 which is a must for me. The 2.7 in the Bronco is okay, but they should have never deleted the 5.0!!

[@myrieke1]

i have the 23 in black and i need the PPF bad.

[@bigmountain7561]

92,645.00 and that includes Chrome Rims Chrome Power Running Boards and the Seats that go Full Horizontal. And the Moonroof is Standard!!

[@saddist1Gtown]

Why complain about the black and blue contrast when your glasses are exactly black and blue??

[@casualcall8591]

which truck has the most comfortable seats for a 6 foot 250 lb man?

[@davidbellard2910]

Is the power boost a 3.5 liter eco boost with a hybrid system?

[@santinoeli71506]

POWERBOOST*!!😪😪 Yes

[@notme3184]

Yes I just went out of town and rented and f150 with the powerboost. It was insane. First day, drove 95 miles and averaged 27.5 mpg cruise control at 65 mph.

[@Angelazul1997]

Ecoboost only gas/ Powerboost Full Hybrid

[@GarrettWorcester]

The story I heard/read was that the antenna still exists on the fender because rural buyers of pickup trucks don't always have access to Sirius XM. The mast antenna lets them "more easily" receive over-the-air broadcasts (farm reports, weather warnings, etc.) when needed. It seems plausible.

[@smhyde]

Sirius XM is satellite radio. If you can see the sky, you can get a signal. Now, the long antenna likely can pull in a weak signal better than a shorter antenna, but Sirius XM reception is not the reason. I put a very short antenna on my truck because I never listen to FM/AM. Looks a lot better.

[@lstownley]

Still waiting on Ford to include a digital rearview mirror to give you an unobstructed, high definition, wide view of what’s behind your vehicle without any passenger heads in the way!

[@MurseTech64]

Insanely priced, but if money was no object with this vehicle then I'll take one in Lightning trim

[@dylanisthename]

I remember just 5 or so years ago, the fact that fully loaded Super Duties were in the 80s was outrageous. Now half tons are in the 80s and Super Duties are 6 figures. It's absurd. I know there is a ton of tech that is very expensive in these trucks. But it's another sign we are headed into another depression. Vehicles cost more than yearly salaries, interest rates are commonly double digits. Time to stick with what we got. Weak men make hard times, that's where we are, the start of hard times.

[@davidbellard2910]

Can I get a 5.0 liter with this year model truck?

[@kelliegrase4658]

Yes

[@henryford2736]

The V8 is standard on the Tremor F-150

[@RadDadisRad]

No

[@bennippert4482]

You can but not king ranch or platinum, have to step down to the lariat

[@henryford2736]

It's always the high end trucks that are sold out despite the price. You can't walk into a dealership and find a bunch of Platinums sitting there...

[@rowens208]

So many electrical functions. All that translates too me is more things that break and need fixin. I bet that PB battery is close to $1000-2000 to replace if not more

[@notme3184]

You can always tell how luxurious a vehicle is by looking at the back seat. This truck doesn't even have rear ventilated seats. So I would say no

[@SquidsCareToo]

It has rear heated seats

[@notme3184]

@@SquidsCareToo Yeah and so many other trucks have rear ventilated also

[@SquidsCareToo]

@@notme3184 it’s a rarely used feature in a rear seat so it’s not really a plus lol I have never had anyone ask to use ventilated seats in the rear, heated though absolutely

[@notme3184]

@SquidsCareToo No ford f150/super duty has rear ventilated seats including the 2024 model years

[@Angelazul1997]

@@SquidsCareToo Actually it doesn't. Sad to say, but i do love these trucks.

[@kurlis]

No sadly the twin panel sunroof is standard on the "platinum"

[@yayabelico]

85k for not even a V8 option is crazy man

[@alleng012985]

Thank you...I was so sick of all that dang chrome trim! 🙄

[@rjmendoza]

$85k is believable because the market says it’s $85k. Is this worth $85k , I don’t think so. Tow and payload capacity are diminished because of the trim which takes away from the basic task a truck was made for.

[@alexcaddel117]

18:35 🤣

[@fredmalone2466]

I absolutely love ford trucks but ain’t no way I’m paying 85 grand unless I hit the powerball and then I’ll buy 2 lol

[@josipdolic6391]

Thanks God that face was beautiful lol otherwise I’d be screaming

[@jgelliot]

I would pay extra to NOT have a dumb lit up emblem

[@Justjackson7]

Why they couldn’t make that plastic dash soft touch like gmc?

[@dirtbagliberalsnake5729]

Close to the tungsten ram, but not quite

[@Ninjump]

As a Platinum owner, aint no way im paying 85k for the Ecoboost (and mine is an EB, great engine). Powerboost is cool and id use it a lot in my construction business. Really dont like what they've done to the front end, starting to look slightly Ram-ish. Taking the platinum billboard off the back was a mistake, if you're gonna do that, at least emboss it into the metal of the truck. Status and impressions absolutely factor into buying decisions at this level for most people. Interior looks incredible, (work surface!) dislike the blue. I'm painting that B&O speaker black the first day. twin panel sunroof is dope. HUD is cool. Likely i an a lot of buyers are waiting for a true plug-in hybrid that will bridge the gap to the Ford Lightning. The powerboost seems like a half-step in a good direction, but hybrid gassers make a lot of sense for light and medium duty trucks. Give me meaningful electric-only range and control over when im using the gas or electric part of the system. Also regen braking if they can manage it. Question: Blue Cruise? towing capacity? Powerboost Battery warrantied under powertrain 60k?

[@SchemeTeamSix]

I never understood the hype over blue cruise, all you need in my opinion is the lane centering and adaptive cruise control

[@JWL427]

Marketing material on Ford website says the Platinum has dual under bumper exhausts like on the black appearance package. Not on truck. No bueno. Also the configurater shows the multi function tailgate included with the bed utility package. Not on truck. Disappointed Ford. Are rear wheel well liners standard for $85,000?

[@davidbellard2910]

Who is the other person in the video? Part of the camera crew?

[@GarrettWorcester]

18:33 - That was creepy af, looking like a ghost through the tinted windows!

[@davidbellard2910]

@@GarrettWorcester Very strange for sure.

[@fcs389gtus]

In the XLT video, I said that I thought 70K+ for an XLT was insulting. And I still believe that, considering that the XLT is supposed to be one step up from the XL. But, I feel like the XL is a little too expensive also. 85 grand is a lot of money and far to many of us won’t be able to afford it because it’s more than we make in a year. But I think what this platinum is equipped with and offers is on par with a lot of luxury cars that cost the same or more. Ford would do good to give this truck a 5L option for those who want it.

[@user-ip9ss2bh3d]

18:35 is that a ghost?

[@dewaynethibodeaux6570]

I will be switching back to General motors because of the non-V8 with ford

[@JonO387]

Are we pretending that people are buying new vehicles?

[@Mr240derek]

$65000 tops. Prices are outrageous

[@JuanBen0220]

85k is crazy just get a used plati instead. Payed 36k for mine with only 19k miles

[@NakedDave100]

Invoice pricing?? does this mean that I would get an A or D plan??? I already get a Z plan!!!

[@81ashman]

Not even close, the RAM limited and tungsten blow that away.

[@Jason_903]

Is anyone else having trouble with the ford pass app

[@quocle652]

Well eggs is not worth $6 either but here we are lol

[@jamielancaster01]

ONLY IF it blew me every time I got into the truck then it would be worth $85,000.

[@rowens208]

Youll end up paying more for your marriage and your wife doesn't blow you. Treat yourself brother!

[@zacharytanner5543]

Id rather by a king ranch over a platinum

[@michaelbond569]

I'm glad that rear applique is gone. Always hated it

[@madskillzz1]

Nice looking truck but I’m not paying 80k

[@BeeReady247]

For 85k I want more than 3/36k. 5/60 PT warranty.

[@senshibat8920]

Power up a marshal stack for a Stratocaster lunch break?.

[@steveross2280]

Isn’t the Limited a higher priced trim?

[@RadDadisRad]

Yes, what stinks is the Platinum is no longer available with the 5.0

[@santinoeli71506]

WHY THEY PRETEND THEY DON'T OFFER A 5.0 AFTER 2014 IS BECAUSE THEY'RE INTERESTED IN SPEED AND PERFORMANCE THEY THINK THE ECOBOOST IS FASTER THAN 5.0!!!!!!!!!!!!😭😭😭😭😭😭😭😭😭😭😭😭😪😪😪😪😪😪😪😪😡😡😡😡😡😡😡😡😡😡😡😡🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬

[@SquidsCareToo]

⁠@@RadDadisRad that’s because the 5.0 is outdated plus you don’t want the new 5.0 anyway because it has Cylinder deactivation. The 3.5 eco boost and the power boost are better engines, with the same horsepower power and more torque, higher tow capacity and higher fuel tank capacity option

[@RadDadisRad]

@@SquidsCareToo BS, add a whipple or Roush 2650 to the 5.0 and it’s an absolute animal. Blows the ecoboost out of the water.

[@RadDadisRad]

@@SquidsCareToo also the 5.0 and 3.5 both come with the 36gal option so don’t include fuel capacity in your talking points.

[@Juanito548]

uh no. if you can afford a platinum, you can afford to pay crazy money on gas. Ford should throw a 7.3 Godzilla engine in that.

[@casmithc2]

NO!! It is the RAM TUNGSTEN!!

[@mcmuskie2563]

I wouldn’t throw the expensive key into the cup holder and possibly scratch the area. Guess I’m just fussy..

[@tomi2i2000]

No f’ing way I’d pay $85k for a transportation device regardless of how nice it is.

[@whanner]

Price ain't coming down till we stop buying them.

[@blerimvila2185]

❤

[@robnanneman]

Gladly ordered my '23 F-250 7.3L Ultimate Lariat Tremor w/ Black Appearance for $85,000, so.....

[@raizedbynerdz8718]

$95k and we get road head mode...SOLD

[@TheChosenOne90]

I don’t have to watch the full video to know it’s not worth 85k. 60k to maybe 65k at most for the platinum trim level.

[@cliftonpearson1763]

I'm not convinced that a truck needs to be so overpriced that common people can not afford to buy it.

[@porscheguy09]

Good luck actually finding someone to sell you this truck for the $86,000 MSRP. I haven’t seen one yet for less than $90,000 and I’m talking total price out the door. A loaded F-450 4x4 crew cab dually will cost you $125,000 or more on a good day. Trucks and all vehicles have gotten so ridiculously expensive. Only gonna get worse too.

[@brentvance3958]

I would rather have a King Ranch

[@turtle9447]

escalade is the most luxurious truck and a v8 &over 700 hp

[@revistadearmas]

It's worth 100k bro

[@SanchezJ08]

I honestly see it as a Downgrade from the Limited. They should of kept making the Limited

[@darrendaine4914]

I don't think a raptor RV8 is worth over $60,000 I think prices are insane and I make over $100,000 a year there's no way in hell I'd spend that much money on a vehicle that's going to be worth half of that in 5 years

[@timking2876]

Ford guy here. Very disappointed that a 85,000 truck and you can’t get a V8. Ford needs to stop trying to convert people to hybrid / electric cars.

[@Matteo-xm6xo]

Insurance and tax man love these high prices 😂 be 105k after 5% apr and 72 equal payments of 1330$ and sales tax

[@zeke7142003]

Ford doesn't know a good stereo system, never have. Too bad it's expensive and complicated to do any upgrades to the systems today. I miss the system I installed in my 2010 F-150. Can't do the same in my 2019 Lariat with the "premium" system. The "premium" B & O system is weak.

[@omarmendoza6201]

60k tops

[@user-sw9fl5fp9r]

Rams are way better looking Trucks and a little better value option for option....

[@jimmyr1888]

No it’s not worth $85,000. It is a beautiful truck though. Shrinkflation has hit Ford. I have a 22 Platinum with the blacked out package which was significantly less money than the 2024. And yet, Ford removed the rear appliqué and the beautiful wood trim in the interior. Mine has the greyed out wood that suits the black package beautifully; the new one have interior trim pieces that look like the XLT. Also I didn’t have to pay for BlueCruise and got dual exhausts, which the 2024 doesn’t seem to offer.

[@citizen2651]

I'd give you $60,000 for it. Trucks are way expensive these days.

[@LonestarROB]

Don't know what it is but I just can't get over the look of the front of hood 😐.

[@scottdaytonhunn]

$85,000 is too much for a light duty pickup truck. The loud truck that drove by is probably worth $85,000.

[@overbuiltautomotive1299]

this is so silly what a truck that screem i got a pride issue no one needs all that 85 crapola. a v8 and ac is great no more well el widows . my diy spary in bed liner cost me 300 with kevlar fiber