21st Century Design

Traditional design education is too narrow. Don Norman advocates a broader perspective for design and designers.

[@UXNOW]

Hi, Don! I have read so many of your books and articles that I consider you an old friend. I loved this new video and it's content like this that inspires me to be a better designer. Thank you and stay well! Greetings from a great admirer in Brazil.

[@mordor423]

Your channel looks very interesting but looks like it's in Portuguese. Do you have translations on there?

[@pavithren]

Thanks for this video @Don Norman - I am feel reassured after watching this. I'm currently on the path of Inclusive Design for Privacy and Security, it could be considered somewhat a complex socio-technical problem!

[@ShayneCuffy]

This is a powerful message that may be misunderstood by some. I’m behind this way of thinking about DesignEd for all. Thank you

[@CristinaGuedes]

It would be amazing if I'd had theses classes back into University about service Design, UX design and so on... Don, you are amazing, thank you!

[@newyonface3700]

the fact that its difficult for the people to understand who haven't read his book yet or its simply difficulty for the one who isn't that detail oriented

[@newyonface3700]

don norman really gives the designer the purpose to explore the design beyond the aesthetic and businesses

[@hederssantos5324]

The best Video! I've been in the designer market for a long time, often studying for myself and looking at new horizons. The challenge of creating specialized schools is how to create assessments and concepts.

[@fabi12567]

So many thanks for those arguments and influence.

[@lalitdas4606]

Keep it up Don. We look forward to more.

[@goldenmath4091]

It's a holistic thing, and yes a wider grounding certainly helps,but the essence should be in the design education, and thankfully future design is now a wider area of design Being humble has a greater reward later in life

[@cajurodrigs]

Designers are the ones best equipped to do this because we are one of the few graduates that put the user in the center of the project when we are trying to solve a problem. But why not do this in any professional area? I don't get why doctors, lawyers, librarians are not trained to be UX professionals. I believe in a future where no one is a UX 'designer', anyone multi skilled in any speciality could be applying UX processes.

[@DesignTeamBr]

As always inspiring for us designers around the world. Important reflections on how to evolve education and think about design. Thank you very much, Mr. Norman, for sharing your vision once again.

[@nofavors]

All the "new media design" graduates should listen to this. UX is design. And you need to be a systems thinker, not a visual or graphic designer wannabe UX Designer.

[@zahranra]

Don, I’ve been following your ideas since I started teaching software engineering and I echo your voice is the technology in itself without domain knowledge might be similar to math, physics, chemistry and biology, hard sciences. We need to combine it with art and media and other domains to make it useful.

[@insolvofreelancewebsite9001]

A really progressive view on how things work nowadays. I really hope that eventually many people will start thinking the same way.

[@jerryldavis1823]

I get it now . I understand design now . I used to think that design is a particular thing . But now,further exploration has taught me that design is everywhere and the world's runs on design. Design is inclusive

[@karenfoo5309]

He's partially correct. Not all design schools in the last century focus only on products that are good to look at and good to hold. We were taught user experience and user journey at college. I had taken an elective on user interface and that's in the last century. And that was in my 1st year. I did product semantics also in the 1st year. #donnorman #design #servicedesign #userexperience #userinterface #ux #ui

[@rossomario4908]

Inspired me a lot! the design is the appearance of the meaning and result for those communications .

[@LennyMirandaJr]

Very inspirational! Greetings from Peru.

[@uditmaitra]

Very informative.

[@DavidEdwinMeyers]

I love Mr. Norman and reference him more than any other UX individual in my classes but his review and opinions about design schools are out of touch and dated. Granted, some schools still have not adapted, but the top schools certainly have - they teach you a lot "about the world." As well as deep dives into the psychology and the motivations of users. Much love Don.

[@montevideo-9706]

You sir, are speaking truth. Thank you

[@MrZeromus89]

I am a Software Engineer with experience in gaming and web development. Which steps I can take in order to shift from engineering to design? Take some Design course, maybe? Thanks for your attention

[@TimReiser]

⏩⏩ That’s what forward thinking is to me. You are such a progressive mind for decades now… 💡♥️

[@Bcfgvvvv]

He explains well that’s why he is a good designer

[@commentator8779]

Ok, I'm in. How/where can I learn that 21st century design?

[@flipzoso]

"Systemic Design" practise and the RSD symposiums (relating systems thinking and design)

[@flipzoso]

kzbin.info/www/bejne/Zoa8mWyroZibaJo

[@ikalennyy6986]

Thank you. But I feel that until the time that graduate “design” programs won’t consist of just majority of former art / graphic design undergrad wannabe designers students looking for a career and the subject won’t be mostly taught by the CHI-paper spewing academics without much practical experience in the field, we won’t see those changes he wants to implement. Only after the design education will be free from being hijacked by those will we see the need and demand for the real design thinking and design doing.

[@flipzoso]

For those interested, this approach is encouraged via systemic-design.net

[@fil-globalimmigrationservi2841]

Fil-Global Immigration Services Corporation loves this❤

[@advocatesforaging166]

Yes and yes. Do we call it circular design? When I think of designing it's designing for the collective.

[@flipzoso]

We call it "Systemic Design"

[@pavithren]

How about Universal/Accessible design?

[@ai.tintin]

The Father of #ux

[@bohdankisil2905]

А 5 min speech worth hundreds of hours of courses

[@karlr2908]

Can he just get on skillshare and just talk for a few hours!

[@Cruz0e]

fix the links on your nngroup com first, misleading, and super annoying, your "video" links are not links to videos they just open up an other article in your own website, a website designed crap like that comes up on my phone It gets blocked by me automatically

[@jwsc9578]

Designer should be a good problem solver first.

[@Ivan_Burmistrov]

“Design”, “design”, “design”… How this clown can teach us about “design” if he was unable to “design” any usable product during all his long life?

[@johnconstable8512]

he designed all the great experience only apple is able to give its customers.

[@Ivan_Burmistrov]

@@johnconstable8512 Why did Apple get rid of him as early as in 1998? What Apple product did he personally design? What are examples of products he ever designed?

[@longeleven]

some people are doer, some are teacher...you don't need to be a great doer to be a great teacher. as long as people enjoy and admit what he said about "design", he could teach them about "design", I guess.

[@MrIlleism]

How can a priest who never died and resurrected tell you about life after death?

[@Ivan_Burmistrov]

@Yoy Piur My girl, I am in usability research and engineering since 1991 (30 years, yes) and I know Don's works very well. Relax.