3 Must-Know Facts Before Buying a Rolex Watch

[@watchfinder]

We know you want more watches…. click here: linktr.ee/watchfinder

[@BradyToons]

The cinematography on this channel is unmatched. As well as how your scripts are written. Great video!

[@ulrichk7727]

This was such an interesting episode. I must say, I really enjoyed learning that last part about how the name Rolex came about. Thanks for the great work

[@borjastick]

Three things you should know about Rolex: 1 They are not available at retail 2 They are not available at retail 3 They are not available at retail

[@steven_vogt]

Not totally accurate. Not ALL Rolex models are readily available at retail. You can buy a Rolex any time you want to at an AD - it just probably won't be the one you want to buy ;)

[@mattcrist7843]

Has anyone ever found a primary source on the Rolex GMT and Pan Am thing? I have been digging for years to find something better than a third hand rumor about the collaboration.

[@yvelf]

Thank you for the In Focus Series!!! Truly amazing! Cant wait for the next series you come up with!

[@jhatgotagat300]

Damn the name was just him remembering his favorite study and I’m sure he had a light bulb moment and just said “Rolex” and didn’t think anymore because of how perfect it was

[@ol6309]

The video quality and story telling are unmatched, my favorite watch channel.

[@robertglassburn8912]

That’s why this is the best watch channel on the Internet, or anywhere else for that matter. Because I always learn something new. I wish I knew your name, but I would just like to say again your knowledge of watches is unsurpassed by know one

[@vaughanatkinson8421]

Great series and the presentation as impeccable as ever!

[@rodriguezahr]

Another masterpiece of videography, storytelling and information.

[@joshs3916]

Great video. Love the last fact. Very interesting

[@devondeswardt6239]

Love this channel! The detail of the information and the cinematography are equally as beautiful.

[@ashla8012]

Awesome videos as always btw dude I have GMT master 1 that the crown always stay up when I screw it back no matter what! None other of my Rolexes do the same! Thought might be interesting for yu

[@saymyname218]

Lucky guy. That's one thing that has always pissed me off about my YachtMaster.

[@tornagawn]

Truly an iconic brand, albeit totally out of my price range and not my grail watch. However, as ever, the content, production, photography……everything about this channels video’s is executed perfectly.

[@cornmill6516]

What is ur grail ?

[@gmshadowtraders]

@@cornmill6516 Timex Q Quartz

[@apoorvarya2865]

Can anyone send me the information of the music I begging from all the video by watchfinder and couldn't find the answer. Even Goole assistant can't find the music 😔😢

[@curtbrown7718]

Great series! Thank you! Can you please sometime do a deep dive on the Longines brand?

[@steelsteez6118]

Amazing video! But in Spanish, we do not pronounce it, "Reh-loge" like you say at 11:29. The J in "reloj" is silent. It's pronounced something like "reh-lohh".

[@AndreasToscano]

I'd love if Ressence could make an appearance. Been in love with it for a while and would love your input.

[@Bobby-op6ip]

this channel is like the Rolex of watch channels

[@terrysky83]

Rolex isn't my favourite brand, not even top 5. But Watchfinder has been my favourite channel for a long time ⌚

[@walkerb1734]

Gotta be honest…With all the lack of supply, highly inflated pricing in the secondary market, snobbery at the AD when inquiring about Rolex, etc…. I’m really done with Rolex. I own 2 (Sub and a YM) and those will be the last I look to buy. I’ve found more pleasure in pieces from JLC, Cartier, Omega, etc.

[@bradleyronayneproperty7599]

Ok bye

[@vickypedias]

8:20 when he actually answers the question

[@federicoae7671]

You can rightly say all you want about Rolex. Of course, AP, VC, PP, AL&S are orders of magnitude better. But you can't deny that the Submariner is still a beautiful and timeless watch. Sure, it's "common" nowadays, but it's pretty much perfect. If I had an AL&S, I would spend hours drooling over it with a microscope but for every day use and not detailed inspection, the Submariner is perfect.

[@southport65]

all those brands are orders of magnitude better on all fronts except for rigidity, and that's one big fat massive thing to overlook. those pieces will require (very expensive) servicing every 2-5 years and might be away for up to a year or more (patek is notorious for this) while the rolex can easily go even 15 years without service... and many have gone even longer. but of course if you've got an ap, vc, pp, als, then service costs aren't of much concern, and you've probably got a roster of watches to go through while that one's at the shop. but still, the rolexes just feel so much more solid, ARE so much more solid... rigid, harder wearing.

[@TheCyclingCardio]

The king of bedtime storytelling

[@geoffwatches]

Fascinating! Thanks for the lessons.

[@sylinmino]

To me, the Pepsi botch was an example of "limitations breed creativity". Yeah, the new Pepsi isn't the traditional Pepsi color from classic Rolex GMT Master IIs, but I actually like it even more because the colors ended up more warm and I love the maroon-ish hue to the whole thing.

[@javd007]

I just got the new on and its fixed. The 2021 models are the correct colors. Not purple or maroon but deep blue and crimson red

[@sylinmino]

@@javd007 those are the colors WF is talking about. The colors you're describing are not the classic ones on the Aluminum, which is a sharper red and blue. The new one is a less saturated blue and a deeper, less sharp red. I tried on a new exhibition piece and it's not the classic colors and I'm alright with that.

[@sylinmino]

@@javd007 I do think they've shifted them slightly over time but they're still not the old colors and I'm fine with that.

[@javd007]

@@sylinmino Its pretty darn close now, i have all versions of the GMT, and it comes down to aluminum paint just looking different. But the new 2021 GMT ceramic colors are very nice now. Not purple, or washed out. Its a nice red and blue.

[@thegorn]

@@javd007 Yeah they've definitely tweaked the formula over the journey. Newer ones are looking far less purple and now a better blue. Those early ones were simply gastly.

[@jwrappuhn71]

Could you feature the tuxedo or a cellini, thank you.

[@maviarab]

Could you maybe look through recent videos for the very watch you're asking them to feature? ;)

[@kyle_vr]

If I ever got into the store room (somehow), I'd look for GMT 'Blueberry' Bezels!

[@gergert3]

The omega seamaster 300 chronograph would be a great video to see. Very pretty watch.

[@hpmasih]

Why there isn’t any Jacob & co in the channel?

[@jwrappuhn71]

Excellent vid.

[@vdbdg]

Except that they did nail the Ceramic Pepsi colour further on down the road. Resellers now demand more for the flawed “Mk I” bezel. I’m not sure which one to get as a result.

[@richardsmegma5081]

Good stuff!

[@MrGrentch]

The brand printed on the dial thing was very much dependent on geography. This video takes the British(and her empire at the time) angle on things in the early days of the man's wristwatch. In Britain it was the retailer's name that sold the watch and as such in that market the Swiss supplied non-branded dials where retailers could add their own name later. It was such a trend that Longines as a selling point even circulated a letter in 1915 to British jewellers stating they wouldn't put their name anywhere on the watches they supplied. _However_ beyond Britain and her empire this was not the case. Most obviously in America where US brands most certainly had their names front and centre. Even Tiffany would be added to the existing brand name. Mainland Europe was similar. EG an Omega or Longines supplied to say Italy would have their name on the dial, whereas one supplied to the UK wouldn't. This localisation even translated to movement finishing. British buyers were used to gilt movements on their own home produced timepieces so the Swiss obliged by mostly selling them gilt movements. Continental sold movements were more likely to have geneva stripes. Plus Swiss brands simply didn't have the market recognition back then, compared to a retailer like Harrods. Rolex at the start and for much of the 20th century was almost exclusively a brand of Britain and her empire, later commonwealth and largely unknown outside it. Try finding a Rolex advert in a US magazone of the 40's and 50's. What Wilsdorf did was look to branding beyond those shores and started to insist that his watches carry the Rolex brand(among others. He had a few in the stable back then. Tudor was the only one to survive). His insistence gradually meant the retailer name disappeared from dials and all the other Swiss brands followed his lead. As a company Rolex are one of the least innovative of the Swiss brands, save for in two areas; marketing and spotting trends before they became widespread. Wilsdorf was a true giant and unalloyed genius in that respect. Oh and if anyone is thinking of buying an early wrist watch/tranch watch. If it says Rolex on the dial and is pre 1920 and originally sold in the UK, chances are extremely high that it's a later addition to get a better price.

[@nigelbarker8726]

Nice write up! The slow start in the US market resulted from an agreement that Aegler would supply movements for Gruen's Guild A watches in North America, and to Wilsdorf for his Rolex brand in the rest of the world. I think this arrangement was vacated in the late 30's.

[@MrGrentch]

@@nigelbarker8726 I did not know that Nigel. :) Nice info right there. That would certainly explain their lack of market visibility in the pre war years. They did try to make headway after the war with promotions like giving Rolex watches to US presidents, but it didn't really take off. They only gained ground in the US market in the 1960's and really took off during the 1970's onward with a lot of promotion in US magazines and the like. This also meant that the US market never had the "Rolex is a bit used car salesman tacky" brand image over there.

[@fd6661]

@@nigelbarker8726 Rolex now owns Gruen Precision’s old building in Switzerland

[@nigelbarker8726]

@@fd6661 I don't think it was ever Gruen's. It was Aegler's. There are drawings of the building with a Gruen sign on the top, and the same drawing with a Rolex sign on the top.

[@fd6661]

@@nigelbarker8726 I think it was Gruen’s but maybe Aegler bought it which in turn was bought by Rolex? Maybe I’m wrong but still Gruen is a very fine but forgotten watchmaker. Shame.

[@KTZ_86]

Did u change the title of this video 3 tines in 2 days?

[@562mjohnson]

A "public defeat" for Rolex is one of the hardest to get and one of the most marked up models. Got it.

[@saymyname218]

Very interesting video.

[@craigesanderson]

Back when I was selling Rolex, the Seattle Rolex Rep (Scott) would train all of the sales people in the area. He would tell us that the name Rolex came from the words “Royalty” and “Excellence”.

[@doncarlodivargas5497]

Wouldn't that be Royex?

[@BB-gl7zt]

11:32 Reloj is pronounced with a silent j

[@federicoae7671]

J sounds, in spanish, like the H in english (as in "house")

[@BB-gl7zt]

@@federicoae7671 yes you're correct. I know it's an audible h for the j used everywhere else but I guess I've not been pronouncing the h at the end of reloj and letting the h sound die at the end. Who knew I'd get pronunciation lessons on a watch channel jajaja 😉

[@junberg]

when run out of ideas, make a video about rolex. Jokes aside, awesome video shots of these watches!

[@Peter_WongVI]

Interesting.

[@mrandmrswheels1142]

Very interesting, I have always believed the idea that it was Rolls-Royce at the opera letting Wilsdorf know that he had a new car available and that he ‘could hear a watch tick’ it was so quiet with the answer of ‘well you may be able to, but not one of my watches’ and the match between Rolls-Royce (ROL) for quality and Timex for manufacturing quantity (EX) ROL~EX don’t know where I git that from but hey-ho nice story.

[@QwertiusMaximus]

I always thought it's a combination of French word for king, "roi", and Latin for law, "lex", which would explain the crown symbol.

[@jackotanify]

or maybe Hans Wilsdorf just modified the latin word for king "Rex" by adding "ol" in the middle

[@brenden5721]

The moment you mentioned that Rolex may be a derivative of a Spanish word... I saw the word "OLE" directly beneath the gold coronet. XD

[@steven_vogt]

LOL

[@seekelnasr]

I just bought an Omega Speedmaster Reduced .. and u know what? I dont wanna buy a Rolex anymore 😄

[@yashav2949]

With this quality of cinematography you can babble on about whatever

[@luizbiscaia2723]

Please, what is the name of the song of background?

[@arkin1234]

Rolex Steel jubilee 41 MOP

[@lndyrd]

there's a huge Rolex ad on a mall in my country, and as I pass by pretty often, I noticed it changes very frequently. From a gold Daytona to a black Submariner to a two-toned blue Sub to a Yachtmaster now, all within almost half a year. So that's where the money goes when you pay your thousands for a machine made steel watch ;)

[@dorkflassbury1164]

No doubt a great chunk of change is spent by Rolex on marketing. Rolex, however, is still owned by a foundation set up by Willsdorf after his wife died in the early 1960's and a lot of the profits made by the foundation is donated to charity each year. Wilsdorf had no children.

[@johnfranklin6394]

Fantastic video! One thing though, reloj is pronounced “reh loh”, not “reh lodge”. Saludos!

[@johnprosser5035]

They're just about worth retail....as they're a mass produced machine finished watch.....anyone playing over retail doesn't know anything about watches and is simply thinking of it as a possible investment.....greed is driving the demand!

[@maviarab]

Exactly this.

[@maviarab]

@japanwatchconnection Was that to me? With a VC in my watch box I certainly don't have Rolex envy lol. Also, given your name, even you should know most people in the know would have a GS over a Rolex any day of the week, if the actual watch is important, rather than investment value and brand flexing.

[@marcd7332]

@japanwatchconnection People always try to put others down to feed their own egos, it’s pretty sad.

[@marcd7332]

@@maviarab Just enjoy what you own, stop gatekeeping a stupid hobby, it’s really not that serious.

[@maviarab]

@@marcd7332 If not that serious...then why 2 replies? Lol..I love it when people get defensive over a stupid hobby and someone else's opinion which doesn't go along with theirs.

[@OuijTube]

800,000 watches per year and apparently none of them are available for sale

[@marcd7332]

They are available to VIP’s

[@steelsteez6118]

@@marcd7332🤣🤣 yup!

[@lndyrd]

after Watchfinder's sharing on the robots and machines in the Rolex stockroom, I'm glad to say that my Steinhart is more hand-made than a Rolex

[@ZeroSOFInfinity]

1) Do you know that you cant get a SS Rolex in an AD? 2) Do you know Rolex prices in the grey market are much higher than RRP? 3) Do you know Rolex has been churning out the same models with minor changes for the last few years? Yeah, come at me bro :P

[@marcd7332]

Nothing wrong with improving on the same platform over the years, Porsche does the same thing, if you find that boring then thankfully you have a lot of brands to chose from, no one is forcing you to buy what you don’t like.

[@enriqueparedespinel1694]

Great series

[@Vreshad]

1 more thing you should know before you buy a Rolex; unless you are a celebrity or a VIP, AD’s will not sell it to you.

[@elkoweaver2866]

Thanks for calling out that the new 'pepsi' is fushcia!

[@vamosdaniel22]

I love this channel but the music is annoying. Just change the tunes one day and you ll be perfect

[@sameagle988]

I actually have come to love all the Rolex angst from the Seiko crowd. Funny how bent out of shape people get about what someone else wears on their wrist.

[@dorado0359]

Interesting so many people say nothing new or interesting about a Rolex watch. They just keep repeating the same things over, and over again.

[@marcd7332]

If it’s not broken why fix it?

[@leemacdonald6533]

The GMT master II is the only rolex worth having.

[@ProfessorPesca]

Quite a bold shout that

[@leemacdonald6533]

@@ProfessorPesca submariner is nothing special, omega terra aqua over the explorer and chronomaster sport over a daytona.

[@leatt6136]

You don’t know what you’re talking about but anyway…

[@mikeab2871]

sure bud haha

[@LaneMcCall]

Since I couldn't snag a Rolex Submariner, I decided to get a Steinhart Ocean One 39 😅 I'm sure folks will say, "Hey man nice Rol...what is this?!" Haha

[@tennistron588]

Have a look at Ginault Ocean Rover 2, hands down the best Sub Homage out there. I have one and am astonished at the quality.

[@LaneMcCall]

@@tennistron588 I just looked it up and holy moly. This looks amazing. I can't believe I'm just now hearing about it.

[@tennistron588]

@@LaneMcCall join the FB page. Its where I learnt about the brand. There is some controversy surrounding them, which has not been dismissed or challenged. However I kid you not, everyone who has owned one, even Rolex owners attest to the superior quality watch you can get for the money.

[@nathanielross8232]

Have a Steinhart Ocean One Black. Love it. Great watch at a great price. Homage, not a copy. Rolex out of my price range.

[@LaneMcCall]

@@nathanielross8232 Even as someone who just purchased the Steinhart, I must disagree with you. It's a complete rip right off the Submariner but I'm okay with it.

[@dennisbroekhoven6367]

800,000 watches a year but only accessible to grey market dealers no one else

[@billcore6295]

Crappy customer service; availability of certain models purposely restricted to drive up the prices and finally they don't care about their customers

[@frankpentangeli7945]

Considering how difficult it is to actually obtain one of these watches, perhaps the name should be changed to NOLEX.

[@marcd7332]

Difficult to obtain at msrp

[@frankpentangeli7945]

@@marcd7332 Yeah, not too difficult to obtain if you've got $15K, $20K or $25K floating around. So, still hard to get if you're an average person.

[@Eierfeile]

And here goes another poorly painted hand on a Rolex watch at 7:07

[@nigelbarker8726]

The robot will get a good talking to,

[@hangtimedangjang]

I would like to see a video of the Omega Seamaster Black Tulip, parhaps as part of a series focusing on watches from the 80's?

[@kuanseow7407]

As Rolex Supporter and Owner, Rolex for sure is a Super Brand and Masterpiece HOWEVER this Group need to learn more to appreciate their supporter that bring them as today with "More Heart"

[@barfymann362]

JLC next please?

[@ProfessorPesca]

I don’t think it won a place on the vote, more’s the pity.

[@barfymann362]

@@ProfessorPesca My favourite manufacturer of time pieces, I might be biased.

[@mikeab2871]

The Submariner is the most perfect watch.

[@rhodes1591]

🙏🏻

[@daniellewis9240]

PLEASE CHANGE THIS THEME SONG

[@thegorn]

The ceramic pepsi bezel is God-awful

[@willnzsurf]

Horological Genius 🌴😎💯 seems legit

[@Boxer1250RT]

The Founder would be turning in his grave if he knew how the Watches were being handed to the Flippers and Grey Market - not the Customers!

[@maviarab]

Very much this. There is no shortage of watches, just a shortage at dealers as they sold them all cheap to grey market dealers to make a quick buck and move stock. Literally thousands for sale new online (all +20% MSRP). I just smile and know the bubble won't last and then there will be a lot around for under market value as they try to recoup losses.

[@rashakor]

@@maviarab I’m glad to read an opinion similar to mine

[@marcd7332]

@@maviarab The bubble will probably last a long time, not even the pandemic could burst it.

[@chun_ting]

I just hope Rolex can back to his initial position, a great precise mechanic tool watch which people are able to buy, if cannot, please someone can replace it. And if Rolex want to go premium, just make something people want, transparent bottom cover, open work and complications etc

[@maxim29672]

there is a Tudor for it - watch people are able to buy. Rolex now mostly medium of exchange for money laundering

[@finnandrei5745]

First! Hahaha congratulations to me!! 😂😂😂 Btw, as expected. Informative content.

[@gyulapanszky7805]

What did you win?

[@23verse43]

ROLEXROLEX👑ROLEXROLEX

[@garyboyle695]

Oh dear that bezel looks horrendous at 2.50.

[@supersharpblades5673]

@@5amarillo5 He can't afford one.

[@rodsalvador3608]

Why does Rolex sound awesome, but Relox sound like an antacid? Good thing Hans swapped those letters.

[@rashakor]

RELOX Now, that’s sounds like a fake Chinese copy! Lol!

[@GEORGE-jf2vz]

One nice thing about my Casio is that no one is going to steal it. Well, maybe.

[@OscarRPalma]

RELOJ

[@DanyboyS7]

As a spanish speaking person growing up I always thought why "Rolex" sounded as "Relojes"

[@QQ-jm4wu]

I’m getting Rolex tired…!

[@doncarlodivargas5497]

Evil self-winding artificial intelligence from Rolex? Really? All we need to do keep them not moving for a couple of days and we are safe?

[@eddiefigueroa9080]

So, can it be the irony of ironies that the name of the world’s preeminent tool watch company was actually named for “high horology” - “hoROLogium EXcelsis?” As in “Gloria in excelsis Deo.” Wow.

[@artbanks27]

I really wanted that seiko in focus video :/

[@devondeswardt6239]

Me too! But I think Grand Seiko doesn’t quite have the following the other brands in this series have

[@supersharpblades5673]

Go and buy one then. There's lots available cos nobody wants one. Lol

[@egyedk81]

sorry have to disagree on the Pepsi. It is one of the most sought after watches in the Rolex lineup. People (me included) love it.

[@JJPurp]

800k watches per year…?

[@joshclayg]

" unstoppable force in production efficiency" 🤣

[@scottbarnett3566]

1. You won’t be able to buy one

[@miguelteixeira4134]

The first one being that i didnt know Rolex was my favourite brand. In fact, i'm still not sure that is factual

[@gelmibson883]

Woooo!

[@leeharding8306]

I don’t think theirs many things we all don’t know about Rolex 🤦🏻‍♂️ the interweb hasn’t stopped banging on about it for years and years until everyone wants one and now can’t get one🤔 although suspiciously the grey market has a endless supply 🤔

[@markjosephbudgieridgard]

Mmm the brand we know and love he says some people may love it.... But millions of people like me loath it... Why?.... The way this brand treats its clientel is nothing short of disgraceful with their pathetic waiting lists, deliberately holding back stock to create a demand, Eyewatering prices for watches with a basic simple movements, they can't even supply a luxury box with their so called luxury watches its about time people started boycotting this brand and then maybe they'll get the message but while ever people keep pandering to them and paying authorised Rolex ADs a back hander to be added to the silly waiting list Rolex will continue to treat clients in this shoddy manner....... PS what's the rarest watch on planet earth?...... A Rolex tourbillon of course..... Rolex don't have the balls or know how to make this holy grail complication..... Rolex take a look at the stunning Omega de-ville central tourbillon don't you wish you could master this complication?

[@CHMichael]

800k /y not so special

[@MayTh3Force]

200th comment

[@drek5740]

3 things you didn't know about Seiko, please :)