7 Tips For Facebook App Install Ads

In this video I demonstrate 7 techniques that we use to get better results with Facebook app install ads.
Facebook is a fantastic platform to acquire new app users and we work with many app-based clients.
Here are the 7 tips for Facebook app install ads:
1) Use the App Installs campaign objective
2) Target a lookalike audience based on existing app users
3) iOS users are more expensive to advertise to than Android users, but they are more likely to become paying customers
4) Don't ask for too much in your app install ads
5) Use simple ad formats and ad copy
6) Write a benefit rich app install ad headline
7) Assess app install campaign results over a longer time period
#appinstalls #facebookappinstallads #facebookappinstallcampaigns
OTHER RESOURCES:
The BEST Lookalike Audience For Facebook Ads: • The BEST Lookalike Aud...
How To Use Facebook's Audience Insights Tool To Find Killer Facebook Targeting Options: • How To Use Facebook's ...
**************************
FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
**************************
Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, I'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with me here: www.leadguru.c...
**************************
Download my free 5-PART FACEBOOK AD TEMPLATE here: www.leadguru.c...

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@khanartist19]

Great concise video with very useful info. Is there a way to track FB app install ads using Google Analytics so that we can track detailed app events that we've set up in Analytics?

[@IrfanMajeedbutt]

Anyone have idea about running campaigns for app install objective. It don't show app.install.count untill we provide application_id . I checked documentation it says we need to integrate Facebook sdk to show app install count in app install objective. Any other solution

[@benpalocko]

Ben - I'm having trouble connecting my app to even begin this. Do you have any help videos on that?

[@EssiensJourney]

I've just started running App Installs ads and seeing great success. Stumbled upon your video, I learned some things new plus. Thank you 🙏🏽

[@tamla9875]

how much Download you get per 1K reach?

[@morjhie]

Thanks for sharing! My question is this: what’s the minimum optimum budget to run a successful app install campaign?

[@markhundley9963]

If the app you're wanting to promote is for a game, how do I create the demo? Or do game apps have demo landing pages for promotion?

[@datastructures123]

Hi Ben, My lookalike audience from app installs consists of only 40 000 people is that enough to start using lookalikes also will the lookalike audience auto update and grow bigger as it's being used? Thanks

[@reecegregory-smma]

Hi Andrey can I ask how you got so many users?

[@AmiraCJ]

Pls what if you haven't had any previous user to create your lookalike audiences from?

[@yaowalukemalisod8077]

Should i use app install objective for first start .. or should try in-app event (subscription, purchase) Thanks

[@BenHeath]

Great question. You still need to use the App Installs campaign objective BUT you absolutely can optimise for app events instead of app installs and select something like purchase. In our experience, that will generate a lower cost per purchase, but your cost per app install may be higher :)

[@stitchpink5275]

Hey Ben! I am doing a case study on Zomato and would love to have your insights whether one should run a brand awareness ad for cold audience or app install directly? Also to promote in app purchase would you suggest conversions or optimising app installs for purchases too? Thanks a ton ✨

[@mariyam2584]

Hey .I'm also doing marketing for an app in dubai. Let's connect .

[@OPMultiplayerCoopGames]

Super nice question! Did you manage to figure this out? Thanks in advance

[@BoxBrowniecom]

Hey Ben. Great tips as always. Is it possible to promote app ads to iOS 14.5+ (and also track app installs) on Facebook without installing the Facebook SDK on our app?

[@ilasser1]

Do I need sdk to target lookalike audience for app downloads? Or is it enough to just connect my App to the add?

[@piushummel2073]

How does tracking work? How does Facebook know, that a install happened or not?

[@reecegregory-smma]

Hi Ben please could I ask you a question, it would be so helpful as im am about to start my first ever app campaign. I have about 300 avalible to spend on it right now, and my question is what would be the best strategy for me to try and see a return on spend. Would it be best to go for installs and build up users then go for purchases, go straight for purchases, etc. I can price my product anywhere from £5-100 so am also wondering the best pricing range to get a return on and allow scalling Also it can be one time payment or subscription I know you run an ads agency and this is how you make your money but it would be huge if you could give me some advice Thank you

[@PhuongTran-ti9df]

Hi Ben. Recently I started watching the videos you shared about facebook ads. It's really great. I'm currently working on advertising campaigns for puzzle game apps. I'm having problems with measurement on IOS devices. So to be able to run ads for IOS apps, what do I need to do? Can you share with me how I can run IOS campaigns?

[@aumiu6079]

Hi Ben, may I ask why I cannot see the app event under the ‘optimisation for ad delivery?’ I have installed sdk, is that because the data is not enough to trigger fb to open the function for me?

[@BenHeath]

Have you set up your app events? I haven't seen that not appear once they are configured.

[@aumiu6079]

@@BenHeath I have got the problem solved at last, thank you Ben for replying me anyway :)

[@tajsalaam8538]

When you say “users” are you referring to people who have solely installed the app or people who “use” the app? Thank you.

[@tajsalaam8538]

I run app installs all the time and get good results. However, if I want to retarget people who’ve installed my app but haven’t subscribed, do I run a conversion campaign? If so, how and what should be my custom or standard conversion event? It just seems harder to run a conversions campaign with Facebook SDK. Thank you in advance for your assistance.

[@savinasarbova5815]

Hey, Ben, great video! Currently, we are revamping our Facebook Ads strategy and your tips are a real gem. 💎 I have one very, very basic question (but can't find concrete information) - can Install Apps be used for Shopify Apps? Or it is limited only to mobile apps?

[@BenHeath]

Glad to hear it :) Yes App Installs just applies to apps on the app store/Google play store as far as I'm aware.

[@alexevans997]

Is it worth it to advertise a pre-register app?

[@BenHeath]

It can be - but I would only do so if you have a large budget to play with

[@remusomega]

Would you still recommend lookalike or just go broad in 2024?

[@MrArthamas]

Definitely need more of those app installs video! Did you post anything related somewhere?

[@BenHeath]

Not yet - but will do :)

[@reecegregory-smma]

Your great!

[@muhammadansabiqbal759]

Hi, i am not able to track number of downloads and demographics for android app. Kindly guide

[@999nico]

Hi Ben, would be great if you could add some visual layouts while you speak. For example Tip #1 Clear CTA; Tip #2 Focus on Benefits - Thanks!

[@BenHeath]

Good idea :)

[@Guilopes99]

Very valuable advice. You should do an updated video after iOS 14.5

[@BenHeath]

Will do!

[@johnnyd4827]

@@BenHeath YES!!

[@trentonztrentonz7720]

Running ads on a relatively low budget at first. $7 a day, $50 a week. After targeting my audience and optimizing, the reach is only about 300 - 1k. With potential downloads at likely 0 (app installs) and likely link clicks at 7-30 (link clicks). Do you think it is even worth running app install ads with these numbers, or should I just go for link clicks and reach? Also with a daily budget of $7, should my projected numbers be larger, or is this about par with other app advertisements? Thanks!

[@BenHeath]

Yes you can run an app installs campaign at that level. It's often a good idea to test small and then scale once you have worked out what deliver results. With that sort of budget you are just going to have to wait a while to see results.

[@myriamkemmar4913]

Hi, if your app is brand new and you have no database of users. What should you do?

[@BenHeath]

Hi Myriam, in that case check out this video to find great targeting options: kzbin.info/www/bejne/hKu2nHSQfd2KmdU Then once you have a couple hundred installs you can create the lookalike audience described in this video :)

[@k3ndro]

I am getting this "Your ad set may have zero app installs" warning when I setup the Ad Set. Any tips on why?

[@BenHeath]

Don't worry about it - those predictions are often very innacurate

[@ReadyReviews]

Nice

[@FrankyVij]

I loved this video! Thanks!

[@BenHeath]

Glad you enjoyed it!

[@kavindagunathilaka3480]

Hey ben can you do a video about how to advertise for clients. Like i mean how a person advertise for another persons page or website from our facebook ad manager . It will be really helpful Thank you for your videos.

[@BenHeath]

Great suggestion!

[@ANDROAV]

Thank you Ben !

[@BenHeath]

My pleasure!

[@nagwahthbeha7821]

perfect brother

[@BenHeath]

Much appreciated :)

[@smartlee71]

Any suggestions for in-app-purchase mobile games facebook advertising would be greatly appreciated.

[@danieltham283]

Hi Ben, is there a step by step video on how to do APP install ad? thanks

[@BenHeath]

I don't have one yet but that's a good idea. I'll add that to the to-do list.

[@danieltham283]

Ben Heath alrite .. thanks Ben. Your videos really helps me a lot . Thanks again Ben

[@gemsy.net.reviews]

plz we need demonstration more than talking thanks

[@mehdiwadoud8098]

Bla bla