7 Watch Brands People LOVE To HATE!

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As much as we all love watches, there are some watches we don't all love quite aas much. Here are 7 brands that for one reason or another are some ofthe most hated on the market. I am conflicted about a couple, but agree with the rest! What is your, erm, least loved brand? Cheers, Jody

[@MrPleers]

Richard Mille is Invicta for the upper class. Hublot is somewhere in middle of that.

[@wikuserasmus1]

Same level of taste at different levels of disposable income.

[@claytonberg721]

Mille = innovative quality movement in ugly designs Hublot = cheap off the shelf movements in ugly designs for 5 figures.

[@mikewysko2268]

Upper income yes, upper "class" definitely not.

[@Dan-i4i]

design is a relative thing, I don't like most RM watches but some are OK, in general I don't like them but you can see some sort of progression or base line, Hublot is helpless and Invicta is just a caricature, that said of the 3, Invicta has the most nice watches or at least the ones I would feel comfortable wearing, (the rolex homages), I would wear any invicta homage just fine, maybe some RM models and they would need to pay me to wear anything else from any of them

[@Dan-i4i]

ah and there is one model of Hublot that is ok too, don't remember the name exactly but is not that offensive

[@patrickmilligan8409]

Richard Mille is my favorite Invicta homage brand.

[@bulbasaurbuck2486]

😂😂😂golden

[@Dan-G.1979]

Jacob and Co too

[@joewhite6875]

Laughed out loud at “f*k off invicta” hahahaha

[@bensayles1541]

Even better…….”off” was the word that was bleeped😂😂😂

[@akiblue]

My cousin almost bought a DW from costco. I had to show him how much the same watch, unbranded, cost on aliexpress, and he changed his mind.

[@darthbandi3026]

You did great job

[@daveyoder9231]

Hooray for Dark Jody!! No changes to the list. We COULD start a Non-Owners Club for Richard Mille and Hublot, but no one would care enough to join!

[@DonaldJoeKennedy]

Ditto. More Dark Jody, please! 😈

[@jazzman5598]

Rocking my Glass Box Carrera as I type. TAG went perusing their Heuer back catalog. I love this watch. 39 mm , tri-compax chronograph with date at the six. Soooo, TAG ain’t all bad.

[@chickenporkadob0]

5:34 I'm a scotsman and my favourite word is FREE. that's hilarious.

[@bensynewsshoedown4999]

He's made a business of getting free watches. Win, win!

[@DavidUKesb]

Those Richard Mille watches are truly horrific.

[@JustOneMoreWatch]

Each and every one of them. Why do people covet them and pay $100k+? 🤮

[@bigfootsburneraccount9160]

​@@JustOneMoreWatch just a different design, they're watches for 50 years from now

[@vikcortes]

Richard Minions pay them to wearing...90% of this trash is sponsorship business...10 % only were bought. 🫡

[@shahan1465]

@@bigfootsburneraccount9160 more like shiity fashion choice. Ugly plastic watches

[@wikuserasmus1]

"bUT tHeY R wUNderFuLLy EnGInEeRed" - The real engineering miracle is how much they spent to get such an ugly watch.

[@johns997.1]

Sorry about the Porsche douchbags... Some of us are more Citizen, Seiko, Erebus wearers. 🤘 Great video sir.

[@realistic_delinquent]

Leaping into a KZbin comments section with a Porsche in your profile pic, telling hundreds of people that don’t care that you own a Porsche, but aren’t like those other douchebags, makes you a Porsche douchebag.

[@MrRhoust-fy8wr]

Rolex? The watches are great and the designs are iconic. You could make an argument that they're good value for money. At least compared to RM, Tag, and Hublot. But if you consider the buying / shopping experience, they might have a spot on this list. What other company dangles their product in front of you but says, 'no, you can't buy one from us. There's some scumbag flipper selling it at 1.4x our price, go buy it from them.' Oh yeah, Hermes, and they're being sued. I had the worst experience at the boutique in Vancouver, Canada. Really turned me off to the brand.

[@MrPleers]

My feelings about Rolex exactly. If it wasn't for the AD's, I would probable love the brand.

[@johnsrabe]

I have to agree about new Rolex watches. But I do love my 1960s white gold Cellini and my early 70s Air King.

[@HiroYukimura07]

Yea good value for money until they make it as an asset as investment, not appreciate by wearing it.

[@scbond]

Hate Rolex. They pander to the scumbags that covet them.

[@rafaeloliva6425]

@MrRhoust-fy8wr Who dangled a Rolex in your face? Is the called bad buying experience, have anything to do with you not being able to buy one? Supply and demand is why you weren't offered one. Every commodity that have more demand than supply, will leave some people frustrated. That is not necessarily a bad experience and much more a I can't get what I want response.

[@ArniesTech]

3:42 that F**ck OFF was so personal, the beep didnt even cover it up 😂😂😂❤

[@focusrssteve]

I own 2 tag aquaracers, one i bought in 2008(quartz) from from a major uk retailer heavily discounted over 50% off, and a 2022(automatic) grey market with over 60% off, love both of them, but id admit i wouldn't at full retail, never pay retail and tag to me is a good buy!

[@flemmingsorensen5470]

They do have some great designs - and history👍

[@roybatty4687]

There's watch snobbery against them. I never owned one so far but see past that.

[@e28forever30]

It’s their dishonesty about some of the used movements that ticks me off.

[@mikewysko2268]

TAG does make some good looking watches. Quite popular amongst the managers and engineers I work with.

[@alectang1614]

I have the Carrera Panda 60th anniversary model. The dream Heuer reissue. TAG have been making some great watches recently.

[@HonoluluBlue81]

All 7 of these make my list along with another 10 or so more, starting with Movado.

[@frankgerace5997]

Invicta is the only one of these brands whose watches I own. I own 3-a Pro Diver, a Grand Diver and a 1953. They’re straight-up dive watches in reasonable sizes, without the silliness in a lot of their other models. The Richard Milles and the Hublots, like you said, Jody, look like expensive versions of the “bad” Invictas-watches only a drug dealer or a pimp could love!!😂😂

[@dejuanmcguire9348]

Invicta does make a few nice watches. You seem to have found them.

[@ahha6304]

Don't hate Invicta, at least it's Richard Mille with resonable price

[@Adrian_3006]

Agree. Yeah they make a lot of BIG BLINGY watches 48mm+, but if you actually spend some time on Invicta Stores app there are way more regular size less ostentatious pieces!! 👍😉

[@kellypaws]

If Invicta would lay off the IN YOUR FACE branding, I think you could make a case for them being an okay brand that ironically have some heritage. Albeit like a 1930’s German government - mostly bad heritage.

[@UnholiestJedi]

They've more than earned the hate

[@truebluemiata]

Shinola. Founded by Tom Kartsotis, also the founder of Fossil, Shinola is polarizing, on one side bringing much-needed jobs to Detroit MI, but on the other being accused of falsely trading on the Made in America phrase. I haven't personally owned one and don't plan to do so. You're better bet for real Detroit watches is Detroit Mint. As they used to say here, Kartsotis don't know s**T from shinola.

[@johnsrabe]

I like the watches, I just think they’re about 1/3 too expensive. To be fair, though, I think it’s easier to be “Swiss made” then it is to be “American made.” Marc did a good explainer on this recently.

[@RabbitWatchShop]

@@johnsrabe noob

[@mccstuff]

My first auto was an Invictia sub homage. Now I have an Omega. Tudor, Grand Seiko, Hamilton,, Tag Heuer, Seiko & Mutiple Casios. Thanks Invictia :)

[@e28forever30]

Never heard of Invictia?

[@MojoWatches]

I own a couple Formula 1 watches from Tag Heuer and unfortunately it’s true. While I’m a big fan of the sport and their history and heritage my watches don’t feel premium, certainly not like a $2000 watch. Oris offers so much more around that price.

[@lamentate07]

More premium looking Tags begin at around 3000 USD.

[@jessicaholtz1645]

I used to not care for/ almost dislike the tag Monaco but now it’s probably my dream/ grail chronograph

[@PribPrib]

Origin 38 looks amazing

[@darrenhojnacki6636]

I tried on a Tag Aquaracer. It was great. Very comfortable. I liked it

[@antevrankovic4539]

Invicta is inexpensive, and that is the reason I dont think it deserves to be hated

[@orangeyellow-me1pz]

Depends on which models you're looking at. They have more expensive ones.

[@antevrankovic4539]

@@orangeyellow-me1pz OK

[@CaptainWillard830]

The Invicta Pro Diver convinced me to not buy a Rolex Submariner 😊

[@jlg395]

“I’m not an outdoorsy hardman.” I knew that my subscription would eventually pay off.

[@lamentate07]

The popular claim that Tag watches are double the price of watches of a similar or better quality requires further justification. Excluding microbrands, who sells watches with comparable finishing and design at 50% of their various price points, outside of their gimmicky ltd eds aimed at the mass market and some quartz models? My Tag Carrera 36mm with rose gold plated hands and indices retails for 4600 AUD. Most people who see it assume it is a 5k+ (AUD) watch. I have not seen any watches that look as good for three quarters of the price let alone half in a _comparable_ style. And I own watches at similar price points from other entry level luxury watch brands too, so if there was a big difference, I wouldn't have pulled the trigger. Granted, the movement is nothing special, but the same applies to Longines and other brands on that level. You are paying more for the design/style of the watch, and it's not hard to buy one for 15-20% off. Tag hate is mostly an Anglosphere thing. You don't hear much negativity about the brand in Europe or Asia.

[@markplayford5836]

Excellent stuff Jody. Yes yes and kin’el erm yes. Thing that gets me is that some cost way too much and others seem to have no ceiling at all… hmmm not enough add two zero’s. Do feel sorry for all those who bought a Bremont just before they re-branded too.

[@AinatMorrissette]

got my 39mm with the white dial on the 3-link "Bader" bracelet watch on MaMaCoo 3 weeks ago and am loving it to pieces. Absolute fantastic watch that wears super comfortable on my 6.75 inch wrist. Chose the 3-link over the 5-link bracelet for the toolless quick adjustment. Way more comfortable than my Longines Hydroconquest 41 mm.

[@paulbryant4518]

Totally agree with this, tho if you can get the invicta pro divers for around £60 i think overall the quality is worth it, obviously ali express has better watches for less but if you dont want to order overseas then i think this a solid choice for that price range.

[@thebitterfig9903]

There’s actually a somewhat OK looking Invicta Tank (model 46857 in black on a strap). Looks reasonably tasteful, Romans at the 3 and 9, small seconds at the 6, and a 24 hour complication at the 12. Described as 30mm, it’s slightly chunky looking for a Tank, but down right svelte for an Invicta. I’d be tempted to pick one up but it’s only 80% off. As a 35 dollar budget watch, could do a lot worse.

[@orangeyellow-me1pz]

That's the thing with them. They have really nice models as well as the brutish nightmares. They kinda have a style for everyone which is what Jody very lightly notices.

[@Time_Passages]

We need more dark Jodi. The Robert the Bruce of KZbinrs. Keep up the good work.

[@xianreiss]

HI there. I bought my first "fancy" watch 10 years ago. It was an Invicta Diver. After 2 days it was already behind by 5 minutes. I returned it to Amazon and bought a Stuhrling which is still going strong. Thank you I like your channel.

[@DaviddeCorlieu]

Agree on Tag. Not a fan of Invicta but if they save/revive Zodiac, I’ll forgive them, Never heard of the other brands at all.

[@jasongultjaeff9397]

Funny list. I would add Roger Dubuis as well who are are in the same vein as Richard Mille . I did a work event once and they had a display. I can't remember seeing watches so expensive that did absolutely nothing for me... The people that worked for them were pretty stuck up too.

[@rickiecheese36]

As ever, Jodie, you are spot on. I wonder how many of the F1 drivers who are contractually obliged to wear RM hate them as well. Wearing a Hublot or RM is basically saying, " looking at much money i have, and how little taste"

[@borassictime918]

According to Morgan Stanley TAG makes 390,000 watches pa, divided into the annual F1 sponsorship contract $150m = $385 per watch - just in F1 race sponsorship, never mind team sponsorship, and before the additional costs for advertising paraphernalia (billboards, signage, clocks, other promotional guff, staff, etc, etc.) 🤔

[@garylangford6755]

Sadly my sister owns a DW.... I was just hapy shes wearing a analogue watch

[@tablameister]

One of my friends is a bit of a watch collector, as are several his friends. Once, he was having dinner with his friends and they were shocked to see that he was wearing an Invicta Pro Diver. This watch is a classic in that it is one of the earliest homages to the Submariner. I think every collector should have one in their collection. The rest of the Invicta watches don't look that different from many of the other "high-end" brands you mentioned in your video and the Invicta prices are at least fairly reasonable in comparison. So personally, I think Invicta is unfairly picked on.

[@not-a-raccoon]

I would own one if I hadn't already tried two and they were both lemons. One, the seconds hand popped off 3 days after buying it. The other the lug holes were drilled crooked and it wouldn't keep spring bars in place. Forever killed Invicta for me.

[@IkeThermite]

No Movado on the list? People love to hate Movado

[@jmand63]

And EBEL.

[@tirrelldaveport3671]

Movado actually has a nice little watch history. You just have to stay away from their cheap stuff you see in jewlrey stores like Kay's, etc. Those follow the same pricing strategies as invicta.

[@woozertoo]

@@tirrelldaveport3671same with Bulova. Lots of overpriced (non-Precisionist) quartz, in spite of a rich history. You can find nice offerings that make a nod to their historical models, but yet many of their mechanical watches use their cheapest movements compared to the price.

[@DonaldJoeKennedy]

Indeed, Movado gets tons of hate. I have one Movado, and it's beautiful. In that Movado kinda way. But too dressy for pretty much everything, so I've never worn it out of the house, lol!

[@CarMast3r1]

I completely agree with the list, however i wouldve included Rolex. Sure they have some nice pieces, but their marketing strategy is awful. Im not waiting 3 years to buy any watch.

[@CoolWatchesOnly]

You wanna know somethin' funny? On a nearby hotel, they got a stand with Invictas, all beautiful 5 cm, 1 kg original designs, sellin' at retail price, 999, some at 1,299, etc. All pricier than a few Hamiltons and Tissots on the same stand. How many've they been able to sell? That I don't know! 🤣

[@Dan-i4i]

the thing with Invictas is not that are big or heavy, I like heavy watches indeed, but they're just plain ugly

[@jadell46]

Great list! Somewhat surprised that Swatch didn't make your list! The moonswatch in particular has been very controversial for some...

[@vollrathvoid5216]

no one will touch the swatch. It is one of the best watch brands ever, full of icons

[@kabdu68]

Your final “f..k off, Invicta” cracked me up, Jody.

[@matthemming9105]

The most damning thing about Hublot is that Putin wears one, and the most telling thing about Putin is that he wears a Hublot.

[@JustOneMoreWatch]

Hahahha! Didn't know that. One More Reason.....

[@DonaldJoeKennedy]

Well, the fly in that ointment is that he wears all kinds of exceptional very expensive watches. Most, I'm sure, all watch fans would lllooovvve to have...

[@Yorkshiremadmick]

I heard he has a Jody Erebus in Purple

[@doolderaaz]

I saw him wear Patek, F.P. J, Blancpain, Breguet. But never a Hublot. Which model does he wear, I wonder? Because I don’t think any of the models suits his character or style.

[@matthemming9105]

Okay, to be fair, I may be remembering this detail not from the news, but from an episode of Servant of the People, Zelensky's TV show where he played the president of Ukraine, before he got the job IRL.

[@DoodleHats]

I honestly think Tag is the most underrated brand as a whole. Their catalogue is just nuts

[@e28forever30]

Yeah sure , market a basic Citizen Eco-Drive movement in a Titanium dive watch that doesn’t even have a lume pip, and asks a princely sum for it. (SolarGraph) That’s the way. Watch companies that can’t be honest don’t get my respect. Still waiting for someone to open up theirs and marvel at the tiny mass made module.

[@Azeria]

I’d love a video of 5 brands no one hates I can only think of Casio and Lange off the top of my head and there’s quite a large gap between them in terms of price 🤣

[@michaelhorn8962]

Maybe Orient?

[@lamentate07]

Nobody hates Casio because they are unpretentious and have distinctive designs. They are the only watch brand that is both cheap _and_ cool. I recently bought a A158WA on sale, and I felt that it almost made a mockery of my more expensive watches!🤣

[@laurencehogg6010]

I like that idea. Maybe to make it easier it could be brands nearly all love (casio, seiko, Sinn?) or those with a dedicated fan base (panerai, c ward)? Good idea though.

[@russparkin6722]

@@michaelhorn8962 i hate orient, soz

[@iopopjop43]

I hate Casio and i particularly hate g-shocks. Regular models have lost all meaning when the aliexpress brands offer much, much better value and g-shocks are worn by annoying people who see themselves as tough and brutal but in reality are weak and frail.

[@MrHighbury]

Mate at work has a DW and I was in a quandary about telling him for fear of being a watch snob. I was only trying to educate the poor fellow

[@morgan97475]

I saw a Hublot that I thought actually looked surprisingly good in person. It was a truly funky piece.

[@venturout]

So happy to hear I’m not the only hater of Richard Mille. Saw one on Martin Brundle’s wrist on the British Grand Prix the other week and whatever the male equivalent is to the phrase “Mutton dressed as lamb”is, is probably the most apt way to describe him wearing it. They look ridiculous.

[@realistic_delinquent]

The male equivalent is “compensating”.

[@DavidUKesb]

@@realistic_delinquent Spot on! LOL

[@markbailey5393]

I didn't know the term had a gender bias.

[@chrispenn715]

Good to see a mention of the Spaghetti Scametti - I get so many admiring comments on mine 😂😂😂😂

[@JustOneMoreWatch]

Me too! Now that washed off the middleman's blood.....

[@lawrenceong8501]

What a great way to start the day! Thank you Master Jedi Jody! You just made my Saturday!!

[@This_is_me_2024]

Jody's just disappointed Erebus cant sponsor an F1 team.

[@russparkin6722]

yet... haha

[@fuloplehel]

Great video, I'm so happy to see that none of the brands that I wear is not on this dark list. My casio mudmaster was so happy, is not the ugliest one,compared to the Invicta and the others. I mostly use quartz watches, I like citizen eco-drive and casio watches. I still have a vintage citizen chronomaster from my grandfather, and some models from orient. I never considered other brands. My only Hamilton one was serviced after a pool dive. Since then it's in a box. At this moment I don't want to use mechanical watches.

[@nickwarne]

Rolex. I bought my first Rolex in 1982, and sold my last in 2017. A once cool and iconic brand (James Bond knocked out a heavy using a Submariner as a knuckleduster in OHMSS!), it has been deliberately marketed as elitist fashion for the last 15 years or so. I despise the brand and those who revere it.

[@realistic_delinquent]

You shouldn’t despise those who revere a brand like Rolex. You may pity them, perhaps. I do.

[@MrPleers]

I did read the book. Bond deciding to buy another Rolex watch and planning to go to the shop the next morning to buy one. Oh, the 50's , where you could just visit the shop and walk out with a Rolex on the wrist.

[@marksulloway5669]

@@MrPleers And in 1959 a Rolex Submariner was readily available for $159US.

[@TheSara200424]

Swatch, invicta, timex, Hublot, DW, and sadly Seiko because they raised their prices and took away there real dive watch,,,, ps Rolex and there sales tactics are almost on my list ✌️😎

[@GTR890]

Seiko için genelde pahalı olduğu söyleniyor yorumlarda ama seikonun liste fiyatına aldırış etmeyin butik mağazalarda her zaman uygun fiyata bulabilme imkanınız var. 650 dolarlık kaplumbağayı 400 dolara butik mağazadan aldım(Srpe03) spb165j yi ise 700 dolara yine farklı bir butikten bulmuştum. Bunlar 2 yıllık garantiye sahip sıfır saatlerdi.

[@e28forever30]

here dive watch there dive watch

[@TheSara200424]

@@e28forever30 their is for the ownership of their watchs Seiko and there is there for they took it away there, not its over here simple English

[@e28forever30]

@@TheSara200424 Doesn’t make any sense. THEIR real dive watch. THEIR sale tactics. Corrected it for you, just plain English.

[@XHobbiesPrime]

Hublot has always struck me as Invicta for people with more money.

[@Elduderino9097]

My father has the Filippo Loreti moonphase you shown but in gold and blue, and I’ll be honest, I was very impressed with fit n finish. Reminded me of Shinola. Wore it for a month or so and I genuinely loved it. On the contrary, I bought a Timex on a whim at Wally World and the date complication broke first time setting it. Loreti is still going years later.

[@TheLegitAlpha]

Can also say this too. Unfortunately, the brand seems to have gone down to homage route a bit more lately. Every once in a blue moon, you do get a good release. As far as I could tell, they’ve been going all-in on their Ascari collection.

[@matthewkerrison4735]

I own some high end watches, but my Invicta Pro Diver 8926OB is still my guilty pleasure. Brush the bracelet with scotch brite and buy it during prime day and you have the bargain of the century. Stupidly, after my GS, it’s one of my most accurate watches. Embrasse your inner Invicta, You know you want to 😉

[@mattclarke8791]

Am I wrong in kind of wanting one of the Invicta Jokers?

[@orangeyellow-me1pz]

Dude, don't pay attention to the people here and buy what you like. Most people aren't like the ones here. They all enjoy the Submariner design while I find it played out and don't want one. Point is, buy what you like because you only live once.

[@andrewd7586]

Geez mate you were hitting me hard with the first two!🤬🤣 I love my constantly on sale $90 Invicta subs! Fantastic at that price point.👍🏼 Then Tag Heuer. Oh come on!😱 I bought a 2000 Series some 20 years ago & it’s still a great wear. I bought a mechanical Carrera last year & again a beautiful watch. Then recently a vintage F1 straight after the launch of that “Kith my arseth!” 🤪😂 Yeah the rest bin ‘em!👏🏼

[@kevindavis7530]

Hello dark Jody

[@JustOneMoreWatch]

Helloooooo Kevin!

[@guymcredmond6463]

Agree wholeheartedly with this list. I've never owned an Invicta, however, I have endured the utterly horrible experience of dealing with their customer service after having issues with a couple of Glycines (which are owned by Invicta). It was probably the most inept snd pathetic customer service I've encountered from ANY company, watch or otherwise.

[@gordtulk]

I have a Bremont descent 2 super marine - diver GMT. I like it very much - saddened by the recent change in direction they have taken. The perfect vacay watch IMO.

[@creato938]

When i saw the video on my page i knew TAG Heuer was in the middle, they always et a lot of hate (a lot of time for no reason).

[@milanchristi7939]

Great video! Lots of fun and loaded to the gills with honesty.

[@E-jit]

As a Swedish person I would like to apologise for the brand with my first name from my country, Daniel Wellington.

[@MrObiwan1]

I love my Tag F1 Red Bull Racing. Beautiful looking watch ❤

[@AndrewPullens]

Thanks for another fun video! I'm interested to know what you were wearing in this video. I couldn't quite make it out. Looks like a nice field watch, which is right up my alley.

[@SlowCheetah007]

Hello, what glasses are you wearing? Would love some details ❤

[@erichkitzmueller]

I had a DW and while all you said is true, it was still a light, thin watch that reliably told the time. Which is more than I can say about the previous watch, a Junkers automatic with a miyota movement.

[@ChrisMetz-c1e]

Been watching your videos for a while now and was inspired to start a collection. Started with the MaMaCoo , its specs for price and clean looks, now am looking for a dress watch to add.

[@NicolasLakoff]

Hey Jody, great subject for this video and I had to give you my two cents. In regards to Invicta, all your gripes are bang on, the myriads of awful watch designs and the ridiculous MSRP"s are valid criticisms but like yourself I have found amongst the literally thousands of Invicta's I've looked at a few that led me to actually pull the trigger. The first one that I bought was a second hand Russian Diver 1959 limited edition 50th anniversary No.1798. I paid about $135 USD for it, probably a little more than I should have however I wanted it. The second Invicta I got was a gift from my boss, another Russian Diver 1959 in Titanium (2009) No. 21678 which my boss gave me when I complemented him about it. Even though it's massive, because the case in in Titanium it's relatively light to wear. The third Invicta I've obtained I got from Jomashop for $65 which for me was a no brainer. This was the Invicta Pro-Diver Ocean Master Chronograph which my boss also has and he always trust me to replace his batteries on his watches for him. Since I had worked on it, I was impressed with the build quality. He did have an issue with the wrist band and I gave him a Black NATO Zulu band and he loved it and now I want to do the same. Even with the grippes we have with Invicta, I like that they make big watches because I have an 8 inch wrist. I'm from Canada but have lived in Roatan, Honduras for the last 12 years and I can tell you that Central Americans love Invicta in all the models Gaudy variety, it's incredible but they love them. Tag Heuer has an impressive back catalog and I would suggest they look back at what they used to be because what they are now is less than impressive. Richard Mille well bat shit crazy prices and if you like that sort of thing there are many homages on AliExpress starting at $15 to a couple of hundred dollars which will be as impressively gaudy but won't bankrupt you. Fillipo Loretti I almost fell for one of their watches but that little voice inside me said no especially after my experience with another similar brand called Stührling who's designs are great but the build quality feels really, really cheap. Bremont I'm not familiar with so I'll abstain from commenting there. Hublot although they have great build quality suffers from Invicta/Richard Mille design malady but you can find a decent one once in a while. Daniel Wellington I didn't know existed until you mentioned it so ... Cheers Jody!

[@gtbigdog3507]

If you’re gonna go dark, you gotta find a better name Jody doesn’t exactly stripe fear in the hearts of men

[@not-a-raccoon]

*strike

[@allanbergsma3256]

Fair enough but I still want a Carerra 39

[@prwoland3750]

Really loved that one, please let Dark Jody come out from time to time (at new moon or something 😂). I would add Audemars Piguet for the way they treat people who want to buy their watches, for their cynism (they could increase production easily, instead they raised prices), their AD are nothing short of obnoxious (no exception, I travel a lot) - I still love the Royal Oak but hate what they have done with this immense heritage. For Richard Mille I am a bit mixed. The man himself is sincere and his work is horologically very impressive. I am happy that there is space for people who make things crazily different. The difference with for example MB&F (as crazy, as expensive, as “in your face” in terms of design) is that the bling crowd has decided that RM was cool. For me RM is a victim of having many hatable fans (and don’t forget, there are much more fake RMs than genuine ones). But the firm, the man, and the watches are for me respectable - they have identity, technical innovation, and integrity. Not saying I would buy one if I could afford, but i know genuine enthusiasts of taste who love them. Just my thoughts :)

[@wingi7722]

Sorry there Jodie I'd have to say that you were way too polite when it comes to Daniel Wellington. About the only use I could think of for these pieces of utter crap would be as fishing sinkers, but unfortunately they would be way too light. I'm sure that I would find much better quality emanating from the general vicinity of the rear orifice of a horse! Great video - I loved it!

[@bobyoutube4037]

Morning jody! Lol! Not watch yet but he are the ones I hate hublot, timex and rolex. Love helm, seiko and Sinn

[@hvrijsse]

This is so funny 😅 I too despise Invicta's monsterous models, but guess what I bought last week? An Invicta 1963 in all black. Looks really great. According to Invicta the price should have been $795, but guess what: paying $99 was ok too. 😂

[@WatchWitt]

"Feel free to look away if you start to feel nauseous." 😂

[@Jch79]

I'm a fan of Bulova and I see videos on KZbin all the time trashing them. My first 'real' watch was a Bulova from the 70's that belonged my Grandfather and I had it for years. They can be over priced at MSRP, but I've never paid full price for a new one and I own 4 of them now.

[@harveytan7506]

Diesel

[@JustOneMoreWatch]

Ooftie! Those things are monsters/monstrous!

[@jasongultjaeff9397]

Good point! Lol... Horrible looking watches. A poor mans Invicta.

[@StAntonioStefanov]

There is a Hublot model for Singapore watch club that looks amazing, the only Hublot that looks amazing...

[@DaksheshCorado]

Watches are so delicate and intricately designed, so I have intense respect and admiration for MaMaCoo watch makers

[@marksulloway5669]

My wife & I had 4 original Tag Heuer F1 quartz watches between us (2 metal bodied, 2 plastic). 3 of the 4 died & replacement plastic straps & bezels were not available to purchase. Not a great experience.

[@johnsrabe]

2:24 Ooh that one on the left is stunningly fully realized.

[@mullechef]

Oh jody, starting out with Invicta 😂 you made me throw of in my mouth a bit, right from the start 🤣

[@adc2806]

I would add Meccaniche Veneziane or now known as Venezianico at this list...

[@rickrounds5150]

I love my blue-dial TAG Heuer Autavia. F1 drivers get their Mille's for free, they just have to make sure they're 'in frame' once in a while.

[@jamesjohnson7905]

What about seconda

[@simonmcguire4290]

Tag definitely going in the right direction and getting more love than hate of late. The others are definitely on the sh1t pile for me 😂

[@thetattedpharmacist3215]

My first thought before any brand was mentioned was Hublot… and I said it in Nico Leonard’s accent 🤣

[@snix7613]

Understandable for brands on the list, especially for those "house brand" off Aliexpress watches. But one rather cheap brand that I find people love to hate is Pagani Design 😂 Frequently see ppl complaining about

[@TheRealDrJoey]

I reached a point in life where I knew I'd never be able to afford a Submariner. So I bought an Invicta Pro Diver. The Rolly is good to 300 meters WR, the Invicta only 200, but considering that's three times as deep as just about any diver would go, 200 should do.. The Invicta has a Chinese Seiko automatic movement with a display back, which has proven to be decently accurate--loses about 30 seconds a week. I've come to like the looks of the Invicta better than the Rolex, and the Rolly costs 250 TIMES as much as the Invicta. In many ways it's the best watch I own. Ironic, eh?

[@rafaeloliva6425]

Wear whichever watch makes you happy.

[@spittinvenom9843]

You had other choices, you settled on Invicta

[@TheRealDrJoey]

@@spittinvenom9843 Right. I could've spent 250 times as much and got a Rolex that isn't quite as good-looking. Or I could have picked any number of other watches that cost a lot more, and are no where near as good.

[@spittinvenom9843]

@@TheRealDrJoey there were better choices, just saying

[@TheRealDrJoey]

@@spittinvenom9843 Name one. I paid 70 bucks. Name one.

[@johnc9321]

Wow finally someone speaks the truth about Richard Mille - Marvellous stuff.

[@cedarcanoe]

7 x spot on 👌

[@TheKillWizard]

Very accurate list.

[@Jordandagostino]

Is it bad that I don’t hate the classic fusion from hublot?

[@ikveersodhi8552]

I've ordered Daniel Wellington from Alibaba for Like $30 and that is what should be paid for them

[@viperlt86]

Should I get a Seiko SPB453 or four fun colors of Erebus watches?

[@roarksjuror4752]

Not sure Bremont should be there. I got a Supermarine for my 50th and it's a fantastic watch. Yes they probably lack a standout design but they're nowhere near as obnoxious as other brands on this list.

[@MrPleers]

I half agree. I never seen a design that actually speaks to me. For me, they seem like the Hamiltons Field and Pilot section. But more costly and less (as you say) standout designs.

[@stephenspain9167]

my list of watches I would not consider: anything super-shiny on tables in a malls, Invicta, kids non-casio digital watches, Apple Watch, modern Timex

[@orangeyellow-me1pz]

So you'd wear a Samsung watch.

[@stephenspain9167]

@@orangeyellow-me1pz I have one, a 4-gen one I got secondhand for dirt cheap, it's ok, I use it when exercising. When it dies I probably get a Solar Casio