Designing a Brand Identity from Scratch!

[@abiconnick]

Hope you enjoyed the video!! Comment below what business/industry you'd love to see me design👀👇 How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free. For sponsorship enquiries please email: [e-mail]

[@madonnasilva7758]

A stationary brand! I'm a student and a big stationary freak, would love to see how you'd reimagine one 😌

[@elsalongdesign]

Surfing brand!! I would love to own a surf shop one day and would love to see you would do!

[@anniem1239]

i think a cat cafe would be fun! or a dog rescue organization or a children's toy brand!

[@horriblesnakeyes]

Nutritional supplements brand!

[@abiconnick]

@@horriblesnakeyes This could be very fun!"

[@tinymeal]

I don’t think I’ve ever watched a designer on here sharing this much detailed knowledge in design. Abi is such a gem to this industry thank you so much for sharing your knowledge with us! ❤

[@abiconnick]

this comments mean a lot, thank you 😊

[@Bigdiggitydog]

Completely agree. As an aspiring designer Abi has been a god send, helping bridge to gap from someone who does graphic design to being a graphic designer and knowing how to present work professionally. Thank you Abi 🤙🏻

[@abiconnick]

@@Bigdiggitydog So amazing to hear, thank you😊😊

[@mariamangion21]

If I would describe your channel in one word it would be COZY!! Thank you for bringing so much happiness into my life! I’ve been watching you since I was 20 years old and now, I’m 23 years old and still here! Thank you for inspiring me for that long (and counting) 🥹I’ll always support you & your dreams 🤍🦋

[@abiconnick]

Aww Maria!! Thank you for the kind words, they make my day!! Hope you enjoy todays video! Omg can’t believe you’ve been watching since the start! I’m always scared to go back to my first ever video because it’s so cringey but we’ve come such a long way! Glad I get to share this journey with others!! X

[@sp33dy03]

I've said this before on one of Abi's vidoes and I'm going to say it again, I've learnt more about graphic design from watching Abi then the three years I spent studying it in college :)

[@abiconnick]

This is great (but also not) to hear 😂 happy the content I'm putting out is helpful! Thanks for the support 😊

[@MultiSciGeek]

Very interesting... I wish I could get over the pinterest stage lol

[@designedmind]

I'm writing this so that viewers don't get confused. Calling "logo design" brand identity is a modern common mistake. Logo design is not brand identity, it is a part of it. Brand identity is a bag of multiple assets coming together to create the visual portion of branding. Branding, being a strategic branding and identity branding - one is the plan, while the other is the visual representation. I'm sure this video is great, and this comment isn't intended to take the video's validity away, but only to educate those who may otherwise become misinformed as to what the term, "brand identity" means. Keep on making videos and learning!

[@ydco.]

HI! how do you handle the copyright IP rights when using assets from envato? Would you have a free minute to chat about this in DM?

[@forcasual-b9l]

Whats the font name you used for the logo ?? plss tell

[@justleaveitblank8956]

I am no expert by any means but isn't the eyes on the logo looking away at the word pie? I think it would be better if you flip it vertically.

[@uniqueshops]

You have a good eye 👀

[@keirchallinor9273]

Thank you for the video, Im always trying to dive into more research to help improve my designs. One problem I had with the video is that in the intro you mentioned 5 stages, and introduced stage 1 with text, but you never continued with that design text for stage 2 to 5. I was able to follow the video along, and as a video editor, I do feel consistency is always a good thing to do. I think something that could be added to the video is listing the other 4 steps or quickly explaining the 5 steps and then going through the design process. Other than that nice job on the video. Definitely will look into your other videos.

[@nathanhawthorne2889]

Crazy watching your content go to new levels with every video. Complete brand identity videos have always been my favorite and this one did not disappoint :')

[@abiconnick]

thank you for the kind words, I appreciate it 😊 Glad you enjoyed the video!

[@Adityakittoo]

You and Brandon are my addiction for Inspiring Content. I always wait whole week just for your video because You are Gem for our Design Industry. Thanks for always posting your Best. Love and Respect 🥰❤

[@abiconnick]

ahh thank you! Really appreciate the kind words 😊 Brandon is doing so well with his videos since he returned! It's for sure very motivating!

[@Adityakittoo]

@@abiconnick Welcome ❤️🥇just a request for a video, make an video on top best youtubers or artists in this Illustration Field for Inspiration. Would love to find more Creatives like you.

[@sweetnothingscreative]

ooo Brandon who?!

[@abiconnick]

@@sweetnothingscreative www.youtube.com/@BrandonShep

[@atwfk]

Love it! I have a question though, where do you get images you use on packaging like the pie 11:32 and are they for commercial use?

[@abiconnick]

As this was just a passion project I got them from google, but if this was a real product I'd have to source them and a commercial license from websites like istock and pexels :)

[@noor8734]

Can you please share your cadges and the pc you are working with Thanks 🙏🏽

[@abiconnick]

Studio tour coming soon (just currently in the middle of being build) I will share all then 😊

[@Lima_Lima_Lima]

🔳 *Reserch & competitor analysis* 🔳 - mind map - inspiration - _mood board_ - elimination process - _font_ - icon (several...)

[@skycaptainshiv]

How much time you take to learn and mastering in illustrator 🤔

[@abiconnick]

I'm not sure as I've been designing for years, but I think you can learn the basics within a month!

[@xSamsara]

2:02- what is this keyshort that u put the picture directly into the black form? :o

[@abiconnick]

It's a clipping mask 😊

[@xSamsara]

@@abiconnick Oh, thanku

[@dianalewis8147]

You are SOOOOO talented, watching these videos is not only ridiculously relaxing, but watching you develop a brand from start to finish is really helpful for an aspiring Graphic Designer.

[@abiconnick]

Thank you, really appreciate it :)

[@mayorquest9463]

I've been trying to take off this question from my mind but can't seems to resist until I ask. How can I know more about this? Thanks

[@UKI_OZAWA_YT]

how much do you charge for one project like this, new in graphic design ty..

[@ArtfulAuraStudio]

Plz anyone tell me after making all materials of branding in Adobe from which application or software I can gather all my stuff and make a presentation on pc

[@paneujun5067]

Also how did u manage to successfully cut out the pic of the pie and park it aside? Which keyboard shortcut did u have to press?

[@chillelement8301]

wow you are good!

[@suzi-ml8ep]

do you have video on how to create fictional brand , logo client and brief from scratch? Like I wanted to create a juice brand but not sure the name and direction because the product doesn't exist

[@pujadhakan2400]

Would having graphics skills help me land a job in the UX field??

[@abokorbaxnaano3252]

How client reused customized fonts as normal typography

[@ojarquin88]

What shortcut did you use to copy over the “O”? Illustrator newbie here. 😅

[@mayorquest9463]

The video is so lovely that I was wondering how Abi has come up with this so much creative skill.

[@abiconnick]

ahh thank you!

[@duckyz9]

I feel like these colours (orange-brown) are more suited for something sweet and creamy and coffee. Lavender/violet reminds me of something floral and gentle. It doesn't scream "chicken pie", for me at least. Anyhow, love your videos.

[@abiconnick]

I can for sure see that! Appreciate the feedback, and thank you for the support 😊

[@lifehack9127]

If you don't mind. Can share one of your pdf. File that you offering to your customers

[@whatever8243]

I’m in the first phase of branding my new business. This is helpful but I have no idea how to use those tools

[@aqxajaved4561]

That's amazing.. Could you please tell the font you used

[@Dero88]

I have a something i think you might find interesting to look into and make a video about. Using ChatGPT as an "generator" for businesses for design exercises.. I'm not a designer, but I'd love to learn. Thats how came to think about this. And this is my very first time using ChatGPT. Example i did: *Me: "can you pretend to be a business owner, contacting me for designing you brand"* Answer: "Sure! I'll pretend to be a business owner and you can pretend to be a designer. Hello, my name is John Doe and I am the owner of ABC Company. Our company specializes in eco-friendly products and we are looking to revamp our brand image. We want our brand to reflect our commitment to sustainability and convey a modern and professional look. We are interested in hiring a talented designer to help us create a new logo, color palette, typography, and overall visual identity for our company. Our goal is to have a consistent and recognizable brand that will help us stand out in the market and attract more customers. We would like to know if you are available to work on this project and if you have experience creating brand designs for eco-friendly companies. Could you please send us some examples of your work and a quote for your services? Thank you for your time and I look forward to hearing back from you. Best regards, John Doe." *Me: "what are some of the products you sell?"* Answer: "As the owner of ABC Company, I sell a variety of eco-friendly products. Our main focus is on household items made from sustainable materials, such as reusable shopping bags, bamboo utensils, and cloth napkins. We also offer a line of natural personal care products, such as shampoo bars and handmade soap. In addition to these core products, we are always exploring new opportunities to expand our product line and offer more environmentally friendly options to our customers. Our goal is to help people live a more sustainable lifestyle and make it easier for them to reduce their impact on the environment."

[@Dero88]

continuing questioning the AI, I've got that their main costumers are all ages, but mainly Millennials and Gen Z who are more likely to prioritize sustainability in their purchasing decisions. Asking it for its three main items i got Reusable Produce Bags, Bamboo Toothbrushes and Reusable Coffee Cups. And explanations to all of them, from materials and how they all make an positive impact on the enviroment.

[@Dero88]

Sorry for spamming.. I'm just hyped about this. To end this I asked it to make an full explanation of the brand we just came up with. Here's the result: "EcoBuddies is a brand that focuses on providing environmentally friendly products to conscious consumers. Our target market is composed of millennials and Gen Z, as well as families, who are looking to reduce their carbon footprint and make a positive impact on the environment. Our product lines include reusable water bottles, eco-friendly cleaning products, and sustainable home goods. Our core focus is to offer high-quality, affordable products that align with our customers' values and help them live a more sustainable lifestyle. The visual identity of the EcoBuddies brand is professional, yet warm and inviting. The color palette is inspired by the earth, with shades of green, brown, and blue, and the logo is simple and recognizable. The overall aesthetic of the brand conveys a sense of warmth and friendliness, while also being professional and trustworthy. In conclusion, EcoBuddies is a brand that is focused on making a positive impact on the environment and offering high-quality, eco-friendly products to conscious consumers. We aim to build a strong relationship with our customers by providing exceptional customer service and a visually appealing, trustworthy brand."

[@abiconnick]

Great idea! Me and jack have been talking about this recently actually! I'll make a video on it soon 😊Thank you!

[@paneujun5067]

Did u have to press any key whilst u drag the two oo’s into the pie drawing?

[@tifukelison]

Thank you Abi. I just got my first brand identity design job and I'm going to implement what you've taught me today. Thank you again for all your content. PS: your video editing is smooth

[@abiconnick]

Well congratulations! I hope it all goes well and glad I could help in some way 😊

[@VIZUAL369]

Your videos are very valuable, thank you for teaching how you do the process and the best thing is how you explain it. Seeing you encourages me because you have very good energy. Greetings from Argentina :)

[@abiconnick]

You are very welcome, so glad the videos have been helpful :)

[@nicoleorr8843]

I really wanna eat that pie so I think that means you did a really good job

[@paneujun5067]

how did u copy one half of it and paste the other half just so it looks similiar

[@lifewithlaniDUH]

could you teach us how to do this using canva only? pretty please

[@mike85180]

Honestly your design videos are astronomically better than anything else on KZbin, your energy, charisma and pacing together make your content remarkably easy to not only watch but digest. 👏👏👏

[@abiconnick]

Really appreciate this, thank you Mike 😊

[@suzi-ml8ep]

how long should each stage take? or does it take for you?

[@Charlie-qv4zh]

Design a brand identity for a small church

[@risxng]

Hi, I know this is a super late comment but I just wanted to say, love your videos. They've helped me a lot more than going to design school even did :') I was hoping you could help me out, I was wondering what tool it is that you use when smoothing out lines from the pencil tool? The cursor seems to go a bit circular, I've been trying to figure it out myself but had no luck

[@abiconnick]

So glad to hear this! And it's the smooth Tool 😊

[@ZTH.04]

Stunning work you did with this pie brand, the whole concept is super unique🔥🔥🔥 I was wondering if the mockups that you use in these process presentations are free?

[@abiconnick]

Thank you so much 😊 no the mock ups are from Envato elements, they do have a 7 day trail tho where you can download a bunch (technically free) here's my link if you want to use it: 1.envato.market/abidesign

[@ZTH.04]

@@abiconnick I appreciate that Abi, thank you😊

[@jmcsorley]

I come here to learn about Brand Identity... and now I'm hungry. Guess what I'm having for lunch 😅

[@abiconnick]

😂😂 I always end up the same when working on food brands!

[@danielabaigorri]

As a fellow graphic designer, your content is fantastic!! Thank you for putting up the work to share such a great learning opportunity!

[@abiconnick]

Thank you so much it means a lot!!

[@Sulanboujetbeauty]

I would love to see something in the beauty field, makeup, hair, skincare

[@abiconnick]

Have some here: kzbin.info/www/bejne/jWLIammZadSCb6s kzbin.info/www/bejne/aZS7hoylqZibd6s kzbin.info/www/bejne/iHfEo5aFj61gobc 😊

[@Rizexplores]

Really Beautiful and informative video, i learned a lot from this video, thank you so much, and keep it up 👍

[@abiconnick]

My pleasure 😊

[@suzi-ml8ep]

do you use Wacom pad to edit the OO's ? or a mouse?

[@aiscreates7044]

How do you go about conducting your research and most importantly the competitor analysis. I do research but always have no clue where to start with competitors

[@abiconnick]

I have a detailed video on this stage coming soon 😊

[@aiscreates7044]

Sooo excited!!!

[@shaibungcs]

Loved this video! ❤‍🔥I was wondering what's your desk setup?

[@abiconnick]

Thank you! I’ll do a video on it soon if you like!

[@yasr6616]

I Really Enjoyed your video! could you please share the name of the fonts you've used in this design?

[@abiconnick]

Glad to hear it! So I'll have a check and get back to you if I can find it, as I can't remember off the top of my head! (I need to start linking them in the description of my videos!)

[@rieshiraj5495]

You should upload behance present link for the project you make in your description, it will help a lot

[@abiconnick]

This would be cool! I normally just upload them to instagram, but I'll make a note of it 😊

[@rieshiraj5495]

@@abiconnickI just started out by watching your videos ! Can u see my behance and just tell me what I can improve in my brand identity design project ?

[@JacquiMorrison]

Your videos are so insightful thank you! How do you go about creating your mock ups?

[@abiconnick]

Glad to hear :) I have a video on my mock up process here: kzbin.info/www/bejne/i5XEi4Frn6ZgaNU

[@Random_shortyy]

You are a gem! Please keep making videos. I've learned so much from youuuu!!! Thanks a lot❤

[@abiconnick]

Glad to hear it! I will do 😊

[@Freddyfoxburg]

it is also very important of choosing the right font for the right project. Some headline font recomendations are Cottorway pro font, North Storm Font and Flockin Font. Use of each fonts differ according to the natire of projects

[@kentkjrgaardjensen4304]

You are so great at this! It looks so easy and the ideas just flow. But when I do it, it's really hard 😅

[@jesuslobedeakua]

Interesting, well explained.... Thank you Abi

[@abiconnick]

You're welcome 😊

[@paris45]

Should do a video exporting logos in different formats and black & white versions of the logos as well. Sometimes I be confusing myself when doing it lol

[@Emily_Shipley]

Thank you for your videos! They have been so helpful :) For your KZbin videos, what sources do you recommend for audio sound effects and music tracks? I am working as a freelancer and branching into video editing. Looking for info on the best platforms for commercial usage.

[@abiconnick]

So glad to hear 😊 I use Artlist, do you have a portfolio? I'm looking for someone to help edit the KZbin videos next year. If you do give me an email: [e-mail]

[@Emily_Shipley]

Just sent you an email! 😊 Thank you@@abiconnick

[@SKINCCREATOR]

Where do you download your mockups

[@nishttha0224]

you are such an angel. You teach with so much ease and the resources you've shared are so good. Thank you so much Abi

[@brookecampbell5364]

Thank you so much! Its so helpful fir designer student like me ! One question, if i presumably choose font from online library, is it copyrighted? can i used in my work ? sorry im very new at this:)

[@abiconnick]

Most fonts have a commercial license meaning you can use for commercial use if you have paid for them :)

[@brookecampbell5364]

@@abiconnick thank you!!

[@aylinrobles6961]

I have a doubt, do you need to expand the logo? And illustrations?

[@comedyis-life]

Hi Abi, my pencil tool doesn't seem to be working, am I doing something wrong? I draw in the letters but all I get is the outline.

[@abiconnick]

Adjust the pencil tool settings, I'll make a video on it soon :)

[@comedyis-life]

Thank you so much :) @@abiconnick

[@CiciDesigns4U]

Thanks, girl! Awesome and informative vid.

[@abiconnick]

Glad it was helpful!

[@JunsMiniCam]

Hi, is it legal practice to customise typography for brand or something commercial use? Doesn't it violating the license of the typography/font?

[@abiconnick]

It all depends on the license, but also remember we don't customise the font then resell it, it's customised to create a logotype :)

[@JunsMiniCam]

@@abiconnick I see.. If we customise for a logotype, do we still mention the font/typeface name on the brand guide?

[@gigihernandez289]

What font did you end up using😱

[@Stump_Line]

Are you from england?

[@mohammada9418]

We need video on how we search on pintrest professionally and the keywords pls

[@abiconnick]

coming soon!!

[@rovelynabarico1042]

love it!hope you also have tutorial on how to create mock up in photoshop too see what it look like in real scenario and final product

[@umaymah7378]

Hi Abi! Any advice on how to get into brand design for a complete beginner? I do have a design degree (surface pattern) but have no idea how to transition into branding x

[@abiconnick]

my best advice would be to start doing passion projects and build up your skillset and design style, then start sharing your work on social media, this isn't the only way to go about it, but it really helped me! I'll do a video on it soon!

[@umaymah7378]

Thank you! That would be really helpful 😊

[@guarinhas]

Abi, how much time you need to create a brand identity like this?

[@abiconnick]

for videos like 3-4 days, but client projects can take weeks 😊

[@motionmuse5684]

Abi how would you approach Branding if a person chose to specialize in one industry.... Is that difficult? Say to only do all Real Estate for example? Will that create problems with clients etc. Thank you for your amazing videos 🥰

[@abiconnick]

I personally wouldn't recommend specialising in an industry, instead you could specialise in a style of design, so instead of just real estate it could be a corporate style, that then opens the door to other similar businesses, like accountants, finical advisors etc. :)

[@dipendunaskar919]

Please make a video showing how you implement RGB colours into CMYK during packaging design and how you export them

[@abiconnick]

👍

[@erikabarajan]

Petition to make videos longer 😫🫶🏻

[@abiconnick]

how long? I'll make a note of it 😊

[@erikabarajan]

@@abiconnick 20+ mins like what you’ve been doing before puhleeaseeee 🥺🥺💕

[@abiconnick]

@@erikabarajan No problem! I'll make some longer ones soon :)

[@RavenaciousTM]

Hey! I’ve never bumped into your content before and I must admit that when I first clicked play I was totally ready to be dissapointed (to be clear, based on earlier experiences of other desingers’ videos on the current subject) but You were able to give a little spark, which I'm afraid will ignite a terrible fire in my passion for this profession once again. Thanks a lot!

[@abiconnick]

Well this is amazing to hear! Glad my video could help you get that spark back :)

[@gb17770]

I'm new to designing and just got a Mac, I am looking for ways to practice without real clients so I can get used to making the product without the pressure of a deadline or real client. thanks!

[@abiconnick]

Do a bunch of passion projects! It has helped me so much 😊

[@Karakeller1]

Hi Abi! I’m loving your videos. Where can I find the link you were talking about where we can edit fonts?

[@abiconnick]

Hey 👋 thank you! Much appreciated 😊 sorry I’m not sure I understand, are you referring to another video of mine?

[@O7Ajo]

Thanks for always empowering us ❤

[@abiconnick]

Glad to hear I do, thank you 😊

[@Boxxxxxxxxx]

Hey Abi - my favorite part is watching you personalize the typography. The turn out was satisfying. Lol. Question though, what tablet are you using?

[@abiconnick]

Thank you! Maybe I should do some videos of me just doing this? I actually don't use a tablet just my mouse 😊

[@varshamandapalli9643]

Amazing video! I found you couple months ago and I'm binge watching and at the same time improving my skills. I have a question, can we the entire process in photoshop?

[@abiconnick]

This is so great to hear, thank you 😊 You can and can't at the same time, I'd recommend using Illustrator personally as it's a vector based program.

[@TrystwithTableTennis]

Great video! Btw you forgot to add the end screen video lol

[@abiconnick]

1. thank you 2. thank you for the heads up 3. thank you for watching until the end 😊

[@createdby_justus]

How did you create the fillable template-like blocks for your mood board?

[@abiconnick]

so it's just a 1080x1080 artboard and then I use a clipping mask for the images :)

[@nefialvarez1478]

Wanted to thank you for your videos, even tho I graduated years ago, branding design is not part of my current work activities; got a nice offer for a freelance project, they accepted my portfolio, and then I panicked bc hadn’t done that in a while but your videos helped me refresh parts of the creative process as well as creative inspiration and the results were amazing, so thank you for your work in here, truly truly helpful

[@abiconnick]

Glad to hear the video was helpful and wish you the best with the project! :)

[@FahadAhmad-cs1dv]

You done it very professionally, you are my design crush. Thanks for sharing. Love from Pakistan

[@abiconnick]

Thank you 😊

[@lordahzrinbacalla5362]

this is stunning, may i know where do you usually make your brand deck is it in illustrator or indesign?

[@abiconnick]

Thank you! And I tend to use InDesign

[@nancycutin9631]

very helpful! valuable content!!! What's your monitor brand?

[@abiconnick]

Glad to hear it 😊 I actually normally use a iMac, but for this video I was using this: viewsonic.uk/3OFctXc

[@amsoso_]

That was very helpful, Thank you

[@kathyblakeley2410]

Wow! 💥I really enjoy learning with you! Thank you!!! QS: Did you test the icon too on the mockups? It was not included in the mockup and is that because after testing it didn't fit into the brand look? Just for better understanding. Cheers!!🥰

[@abiconnick]

So happy to hear this 😊 Exactly that! That's why it's so important to have variations to use on different mediums!

[@kathyblakeley2410]

@@abiconnick Thank you for your response! Much appreciated! Cheers

[@mrtonslley]

meat is murder

[@harshadkumar9519]

well explained

[@MemonStravaig]

You made this look too easy Abi!

[@Esuvi]

i learnt so much from this, thnk u

[@abiconnick]

Glad it was helpful 😊

[@jonathanlotobi]

I can see the fruits of your skincare routine

[@abiconnick]

Well thank you!

[@ryanlangford7283]

You’re very talented. And your process is very streamlined, yet detailed. I was wondering where you got your training/schooling? Was it specifically in graphic design or did you have a niche for logo designing?

[@abiconnick]

Mainly self taught :) I did an apprenticeship for a year, but didn't really learn a whole lot, passion projects, online courses and youtube videos have helped more than anything! Thank you for the kind words 😊

[@ryanlangford7283]

That’s awesome to hear! Gives me extra motivation to self-teach. Keep up the great work..and good luck on growing your channel!!! 😊

[@AyanahZahidShah]

LIFE SAVERRR

[@AyodejiAdedayoAdeosun]

cool video)

[@Itstylise]

Do u have courses on this logo or whole branding strategy

[@abiconnick]

Have a big course covering the whole of brand strategy when working with a client coming soon! Been working on it for the past 6+ months. Hoping it will be ready within next 2 months. you can sign up to my newsletter here if you like: www.abiconnick.co.uk/ (scroll down to bottom of page) People on my list will get notified when it's out 😊

[@Itstylise]

Thanks Abi

[@hachikaizen]

thank you so much it helped me a lot!!

[@abiconnick]

Glad it helped!