AMAZON ADS FOR BEGINNERS 2023 - PART 1

AMAZON ADS FOR BEGINNERS 2023
In this video I talk to Cameron Scot from MerchJar. We go over Ad strategy, optimization, prices and more. It's a part 1 of a 3 part series. Lots of questions answered.
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👋 About this channel: My name is Juna. I am a graphic designer and t-shirt designer. I've been selling t-shirts online since 2005. I started selling with Merch by Amazon in 2017. I am currently a tier 100,000 seller on Merch by Amazon. I also sell products on RedBubble, TeePublic, CafePress, Zazzle, Spreadshirt, Threadless, Society 6, Design by Humans and more. My channel is all about helping you design and sell t-shirts online. Let me know how I can help.
The information shared on my KZbin channel & resources made available is for educational, informational purposes.

[@PhilipAnders]

Super cool way to present a podcast with all the extra Broll. Also splitting it up with more interactive parts is a great idea, looking forward to those!

[@DetourShirts]

Thanks Philip....So glad you enjoyed it!

[@Michael-zc3bi]

This is definitely top tier. Not only in content but your delivery layout and technique were remarkable! Well done would be an understatement.

[@DetourShirts]

Wow, thanks!

[@musicteacherengel]

Fantastic! This is so helpful. You're clearing up a lot of the mystery about ads here. Thanks!

[@DetourShirts]

Glad it was helpful! I needed to know myself so I thought I would share and learn at the same time.

[@Akolade_Digitals]

This is Akolade from Nigeria....and I must say it that this session is truckload of valuable informations....I really enjoyed it

[@DetourShirts]

You are very welcome

[@TgiSlayer]

Thanks Juna! Really insightful and looking forward to the next parts

[@DetourShirts]

Glad you enjoyed it!

[@PowerPrintLLCKenanandEvelyn]

Love the information you are providing. I'm new to this, but learning a lot. Your videos are motivating for new comers like myself.

[@DetourShirts]

Great to hear! Thank you

[@hamidelmir9631]

thanks Juna and Scot. reallly intersting, thanks for sharing your wisdom

[@DetourShirts]

Our pleasure!

[@natchaatitaya-ankura7165]

Wow It's obviously useful for me. Thanks Juna and Cameron!!!

[@DetourShirts]

Glad it was helpful!

[@marisacaruana9809]

Great tips. Thanks a lot Juna, and Cameron. Looking forward to Part 2, Part 3, and more.. 😁

[@DetourShirts]

Glad you enjoyed it! Hope to get the other parts soon

[@petersongallery]

Good... looking forward to 2 & 3 ... don't make us wait too long :) ( if it speeds up the editing time, I wouldn't miss the stock footage cutaways... just saying) Thanks for the work and info!

[@DetourShirts]

Coming soon! I don't think I will need as many cutaways on the next ones

[@themjcreation3214]

Great 👍🏻 it helps us. Awaiting for part 2🙂

[@DetourShirts]

I hope it helps too

[@ahmedwagdy5094]

lovely video, I'm waiting to the second

[@DetourShirts]

Coming soon!

[@DetourShirts]

If you haven't seen Part 2 and Part 3 of this series here they are.... Part 2: kzbin.info/www/bejne/f4faaoFoi5ZlmZY Part 3: kzbin.info/www/bejne/mqTTn36kmtOMZ8U

[@antonellabellucci]

Thank you for all the answers you gave Actually amazon ads will work for app store I made an seller account and submitted the game for review Thank you have another question and which is if my book or any product become popular in lower tier country like bolivia or phillipines will it also become popular or rank better in tier 1 countries like USA/UK for example if my product gets 80-100 sales from lower tier country each day will it also rank in tier 1 country like USA/UK even people from there havent download my product will it rank in that country? can you please tell me the answer Thank you again for your help

[@DetourShirts]

I don't know exactly but I would guess they are not connected in that way. I believe if it's getting sales on Amazon.com it will effect the ranking there but if you are getting sales on Amazon.de or Amazon.jp it would not effect the ranking for Amazon.com sales.

[@faslaouassini2392]

thanks juuna that's really help,weneed the other parts

[@DetourShirts]

Thanks... glad you liked it

[@elvis723]

I'm spending a lot on ads and am breaking a little more than even. I need to figure out what ACOS I should be at. It's confusing to me. If i raise my prices, i sell less, if i lower my bids. I sell less. Guess i gotta keep testing.

[@DetourShirts]

Yeah... keep testing.... In my experience it's always changing so I would look at it a week at a time.

[@WonderfulWorldOfStuff]

You left us all wanting more 😄😄😄

[@DetourShirts]

Oh good... that was the plan.... Part 2 and 3 are actually really good

[@WonderfulWorldOfStuff]

@@DetourShirts Please don't wait too long for the other parts though, my mind is fresh on this subject & I feel the urge to investigate elsewhere, but am trying to hold back to see any corrections/advise you recieved from Cameron. I am a big believer in learning from other peoples mistakes/methods. :D

[@roger4909]

I wrote a kids book submitted it to be published last Friday. It was approved on Sunday. I started a campaign on ads for it Monday. It has on the ads dashboard showing 13 clicks and 6 sales. But on my reports dashboard it’s only showing having 2 sales as of today. I paused the campaign something seems way off on this. I’m reading people online having issues, they say if someone clicks my ad but buys someone else product that’s show on my page it counts as a sale on my ads campaign. Even though it’s false, plus other stuff I’m reading about ads that sounds sketchy. Do you know anything about that or anything else? Also do you know why my ads shows sells but dashboards show hardly none. I know people say it can take a few days after sell and it’s shipped to show sell. But all these books were sold over 2-3 days ago. So they should have shipped already. Correct? Thank you

[@DetourShirts]

Hmmm.... that is a great question for Cameron. That's sounds like a sketchy thing to be happening. I hope you can work it out.

[@dawsonhunt]

Regarding a Lottery campaign: when I drop my CSV of ASINs into the Products area when setting up a new campaign, it gives an error "List cannot exceed 1,000 ASINs". Is there a better way to set up a lottery campaign, or is there a way to get around this?

[@DetourShirts]

Wow... great question... I feel like that's a Cameron question... I would put this question on his channel so he sees it.

[@mohamedasif5409]

Hi , can I do a ad campagn if I'm just another seller on a listing or should I have my own product

[@DetourShirts]

If you sell a product with Amazon, with Merch on Demand or something else, you can do an ad campaign.... new sellers with Merch on Demand may not have access yet but the higher tiers would

[@mohamedasif5409]

@@DetourShirts how about fba sellers?

[@antonellabellucci]

ok here is the question will amazon consider sales from their shopping app or only website? and is there any limit to products which can only bought from website or app? like if you buy digital product from website or app will it count as sale?

[@DetourShirts]

So these ads are for products you created through Amazon Merch on Demand or selling through FBA.......so they count no matter where people buy them but you have to be connected to them to get the sale.

[@antonellabellucci]

@@DetourShirts ok so if any person no matter from where he came if buy the product it count as sales right? also can you suggest some one who is speciallize in amazon app store? it would be great help

[@16videos]

If we have 50 child skus in one parent sku, Is it good run ads on all child skus or only one child sku in ads ?

[@DetourShirts]

I think both could work.....track it and see what works for you

[@AssassinGreen]

I don't do Amazon Merch as I use a print provider. When I find an FBM design that sells a little, I send a small quantity to Amazon FBA. It still doesn't mean it's going to be a hit. I've had a lottery campaign going for a couple of years now. It's OK, and you get a few more sales, but it's not a huge amount, in other words, it's still slow even on a higher budget. Saying that they are cheap bids of 25C and lower. I have just started a manual campaign on an FBA mug that sells infrequently to try to boost sales. However, with just a $7 profit margin, 2 clicks have already cost me $3.80 with no sales. I see it's likely going to be a loss. Is this likely to happen at first until the ad campaign gets warmed up and your product gets in front of the right people? How many organic sales should you get before qualifying the listing for Amazon ads? Thanks for the informative video.

[@DetourShirts]

It's different for every design.... and not all designs will work with ads.... some are just unprofitable.... If you get 20 clicks but no sales then you may want to turn it off.... if you can only get sales with bids that are too high then it also may be unprofitable.... but sometimes you may want to be unprofitable for a while just to get the BSRs and sales.... so it all depends.

[@IHCgraphix]

How are you'll even able to launch Amazon Seller Central campaign ads for you Merch on Demand products? I tried adding my product designs to my new Amazon seller account catalog and it keeps says"restricted". Please advise

[@DetourShirts]

Ohhhh... that's a good Cameron question. I've never done an ad for an Amazon Seller Central campaign

[@IHCgraphix]

​@@DetourShirtsYou are telling me that you have never posted Amazon ads for your Amazon Merch on Demand ( t-shirt print on demand) business? Clearly and obviously, that is what you are demonstrating in this video.

[@AdrianLopez77277]

In which tier are you finally able to use amazon ads? very good video by the way

[@DetourShirts]

I think 500 or 1000.... I don't remember

[@AdrianLopez77277]

@@DetourShirts o hope 500, thank you so much man, you are great!

[@jadshadowdog]

what level do you have to be to be able to make ads? I'm rank 25

[@DetourShirts]

I can't remember probably 100 or 500?

[@antonellabellucci]

guys is anyone knows can i do amazon ads for my amazon apps which are published on amazon app store? please tell me so i can move further Thank you for great video

[@DetourShirts]

Great question... I don't know for sure but if it sell on Amazon and has an ASIN I'm guessing you can do an ad for it.

[@antonellabellucci]

@@DetourShirtsyes my app has an ASIN

[@Om-gg5tk]

Love your videos!! I see most t-shirt shops on Etsy price their t-shirts at $21 including shipping… Now at a $21 price point including shipping, May I know how much profit per t-shirt this seller would be making approximately? If I use a POD partner like printify, May I know how should I price my t-shirt so that I get a $5 net profit per t-shirt sold?

[@DetourShirts]

That's the tough thing.... it's really hard to pin that down.... it depends on the shirt you pick from printify and where you are shipping to.... you can off have to figure out an average but every sale will be different. I actually would try and make $8-$10 before shipping to try to make up the difference..... Look at the base price of the shirt you want and add $8-$10.... $10 is just easier math.

[@Om-gg5tk]

@@DetourShirts thanks! What are your thoughts on offering free shipping rather adding extra shipping costs to the purchase? Since most customers want free shipping, I am not sure if I should factor in shipping in my price of t-shirt as it will definitely make my t-shirt look expensive compared to my competitors.

[@DetourShirts]

It could work... I would test it.... people love FREE shipping..... you could even try buy 2 and get FREE shipping

[@kentxyz4403]

Can a new person even in tier 10 use Amazon ads?

[@DetourShirts]

You will need access first... I think it comes at tier 500 or so

[@NewMexicoCountrySongs]

I had to learn anazon ads, I have a live campaign going but nothing is happening lol

[@DetourShirts]

It's all about testing... sometimes they work and sometimes they don't

[@NewMexicoCountrySongs]

@@DetourShirts it's working now restarted with new campaign

[@ferguskidd]

Just my opinion but the profuse “swooshing” sounds makes the video sound amateurish. You have fantastic content though. Great job!

[@DetourShirts]

Sorry about that... Yeah sometimes I over use it.... I'm still learning video... I'm more of an graphic artist by trade

[@user-ew9en4er5k]

Please, I want an account with Merch by Amazon😌

[@DetourShirts]

You can keep trying... some people get in after the 7 or 8 try

[@user-ew9en4er5k]

@@DetourShirts Country code +212 isn't supported. Try using a mobile number with another country code.😔😔😔😔 is there a solution ????

[@ThegoldenchildMeditation]

The merchjar want 50$ a month for tips and advice. Your better of spending it on advertising. Did not learn a single thing.

[@DetourShirts]

Sorry to hear that.... Cameron is great though and has lots to share...I hope ads are working out for you

[@mslouisewise]

You go too fast.

[@DetourShirts]

Sorry about that... I'll try to go slower next time