AMAZON RE-RANK STRATEGY: What to Do When Your Product Gets Back In Stock

[@AdamHeist]

ACCESS FBA BLUEPRINT COURSE 👉 www.fbablueprint.com/course

[@chloex-x9154]

Invaluable content as always adam. Keep up the great work mate. I follow your channel religiously now. Peace

[@AdamHeist]

Awesome! Thank you.

[@chloex-x9154]

You are just a true down to earth guy with great ethics. I haven't started selling and am in the research and course taking phase. I know this channel is not for for financial gain and you don't push courses on people but ill tell you what Adam, if I had the chance to have you as a one on one mentor I would absolutely jump at the opportunity. Food for thought mate. Keep it real brother. Peace

[@AdamHeist]

@@chloex-x9154 thanks…actually working on a little something something since I sold one of my brands. Stay tuned late sept to mid October 😉

[@mahmoudkhatib87]

Great video as always! Thanks Adam!

[@AdamHeist]

Glad you liked it! Thanks MK!

[@sgreen7145]

Great video, always out of the box strategies!

[@AdamHeist]

Glad you like them!

[@randytotel6400]

Thanks Adam. Great information and useful strategies, as always.

[@AdamHeist]

Thanks brother!

[@gevinrai9690]

Great video as always!! I love the spreadsheet great to see how you format things like this. There is a slight error on the spreadsheet, it doesn’t account for FBA Fees * 2

[@AdamHeist]

Yes, I actually realized that after. Thank you!!

[@jamie5252]

Whoa timing! Just got on the water!

[@AdamHeist]

Awesome. Good luck, brother!

[@fbaexceltools]

Burly vet here 💪 can’t wait to implement these strategies! Like that tracker tool too! U da man thanks 🙏

[@AdamHeist]

Thanks bro!

[@davidc7182]

Great video and content thanks again Adam. I'm in this situation with my first product which was a hit but been out of stock for 4 months...thanks Uni Cargo. My approach is aggressive PPC with a brand video and a barrage of Amazon Posts social media. Let's see what happens. Might give this a go later down the line. Top stuff.

[@AdamHeist]

That should be good too! Main different between launch and re-rank is that it takes longer (given the algo timeframes I describe in the video). Keep your foot on the gas for a solid month and you should see it come back to life.

[@harismalik4274]

Lovely!! Great as always, You are the best. Thank You :)

[@AdamHeist]

You're the best!

[@randeutch7866]

Didnt know about this strategy, thank you.

[@AdamHeist]

👊👍

[@MrKevSmiff]

This is great. Does your SOP margin calculator factor in VAT? Or should the Price be net of VAT? Thanks Adam.

[@AdamHeist]

It does not.

[@mredbull56]

Hi Adam, thanks for the great video. I hadn't thought about BOGO in my rerank strategy. I was wondering, at the 9:40 mark, you have a spreadsheet that delineates between PPC sales and organic sales; how are you getting that information? is it coming from Amazon business reports? Thanks again.

[@AdamHeist]

Metrix by FBA Excel.

[@troyhymas2902]

Love the strategy Adam! Thank you for the high level content as always. Also, nice excel tracker. Any way we can get a closer look at that little gem.

[@AdamHeist]

Thanks man! Sorry been busy....we'll get together soon (sept). More details on the tracker soon:)

[@troyhymas2902]

@@AdamHeist Sounds good! Maybe we can connect between mountain biking and ski seasons.

[@exoduspod40]

Great content as always.

[@AdamHeist]

Thanks brother!

[@averychiang]

Hi Adam, i've been following your channel for long. Wanted to have a quick questions for you: We have an old ASIN that has over 3300 reviews with 4.6 rating. However, most of our competitors are priced around $35. Recently we don't have much KW share (say top 3 ASIN share 90% of the kw, we only have 1%). Have you experienced such things before? Other than optimizing KW in the listing and PPC, do you have any other suggestion?

[@AdamHeist]

Yes, it happens. It's likely your offer isn't as strong any more (price, photos, differentiator, etc). Try working on the offer and test redoing the listing (check out my listing masterclass for ideas there).

[@sauhu]

Hey Adam, great content as usual! Just checking, does your Helium 10 2 months free link still work? It currently just goes to the landing page.

[@AdamHeist]

I think when you check out it gets applied. Let me know if it's not working.

[@jrskcomercio1681]

Thanks for the great content! Do you think this makes especially sense after being out of stock because there is something like a new "honeymoon" period? Or would this strategy actually also make sense to just get better organic ranking in general (even if you were never out of stock)?

[@AdamHeist]

Not a new honeymoon in my experience. Yes should work for ranking in general, though it's usually not financially prudent to do all the time.

[@MrSlinggun]

Hi Adam! Great video, I just had a quick question. How do the returns work in that case? B/c if I do buy two get 1 free, are they able to return the purchased items and keep the free one? Thanks!

[@AdamHeist]

Great question! I'm actually not sure on that one:) I'll see if I can find out. My assumption would be is that they get a 1/2 credit if they return one of them.

[@ambersucces9867]

Great video

[@AdamHeist]

Glad you enjoyed it. Thanks Amber!

[@DianDian-Unicorn]

Right on time, just run out of stock for my recent launch!

[@AdamHeist]

Glad the timing worked! Good luck, Miya!

[@anthonytedeschi2552]

Hi Adam, Great Video. Does amazon double the fees since they are filling two orders? Or does the fee structure stay the same less the double COGS of my product?

[@AdamHeist]

Yes. FBA fulfillment fees apply to every unit ordered unfortunately.

[@MrKevSmiff]

Also Adam, if you’re ranked position 7 for the big dog keyword, will running this for say 24 hours help push you higher?

[@AdamHeist]

It could or you may need to do it for an extended period. Depends on how long you were out of stock, how competing ASINs are performing on rank variables, etc.

[@Alex-xc3ki]

I wished I had this a month ago. I got a 2 star review on an good selling asin which lasted as the only review for a month. As the sales dropped, I decided to close that asin once it got out of stock, and start a new one, with a brand new restock. As soon as I did that, the old listing got multiple 5 star reviews with videos and photos back to back. If I watched this video a month ago, I could have revived the old asin, which stood out of stock for a month. The only fear I had was rankings.

[@AdamHeist]

Sorry to hear that!

[@fabgrz]

haha I love the "for you millennials". I wish everyone send the number of emails you send, absolutely no spam. What's the FBA Excel website you mentioned? And, if you include a another ASIN on your BOGO offer would this increase the CVR of the later?.

[@AdamHeist]

Thanks brother! www.fbaexcel.com

[@waisetsubunsho7934]

I watched the video. So where is the strategy?

[@AdamHeist]

Watch again. But pay attention the second time.

[@jrskcomercio1681]

When creating the promotion, wouldnt it make more sense giving it some catchy name, like "Buy 1 get 1 Free" ? Without giving it such a clear name its very difficult for the customer to actually understand the promotion in my opinion. What do you think?

[@AdamHeist]

Yes, sure. BOGO is just short form for buy one get one.

[@AmazonPPCManagerFreeAudit]

That's great ADAM. Disclaimer: You need to have a 50%+ Profit margin for this offer to be at least BE. Or get ready to get some sales velocity/Ranking Boost by giving away some of your Bucks $$$.

[@AdamHeist]

Not necessarily. But you definitely need to run the numbers to see what the economics look like versus a heavy/unprofitable PPC or external traffic push. Thanks for the kudos!

[@AmazonPPCManagerFreeAudit]

@@AdamHeist Yes you are right man. Welcome. This is Hamza BTW. I love your new status every day on FB stories. God Bless you.

[@AdamHeist]

@@AmazonPPCManagerFreeAudit Awesome man! Great to have you here. Cheers Hamza.