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The pickup truck dream is dying and American's are refusing to buy these overpriced trucks from Ford, Chevy and RAM.
The average vehicle payment in America right now is at an all time high of $750, and truck payments get even worse with costs soaring to well over $1,000 per month.
Pickup trucks sales are on a decline in the first half of 2024 compared to last year and according to bloomberg… it’s a huge threat to Detroit’s profit engine.