UTM parameters in Google Analytics 4 || GA4 campaign tracking with UTMs

Tag your campaigns with UTM parameters and see that data in Google Analytics 4.
In this video, you will learn what UTM parameters are, how to get them, and where to find UTM parameters in Google Analytics 4. This includes both standard and custom reports (explorations)
UTM parameters in Google Analytics 4 are available as the following dimensions:
* Source, First user source, Session source
* Medium, First user medium, Session medium
* Campaign, First user campaign, Session campaign
* Manual term, Session manual term, First user manual term
* Manual ad content, Session manual ad content, First user manual ad content
* Source platform, Session source platform, First user source platform
* Creative format, Session creative format, First user creative format
* Marketing tactic, Session marketing tactic, First user marketing tactic
* Campaign ID, Session campaign ID, First user campaign ID
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✭ Documentation: Traffic-source dimensions, manual tagging, and auto-tagging
support.google.com/analytics/...
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ga-dev-tools.web.app/campaign...
✭ Video tutorial: Acquisition reports in Google Analytics 4
• Acquisition reports in...
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[@CaptnT0ast]

You have a great way of explaining these things, thank you for breaking it down into easy concepts that can then be linked together !

[@svideo89]

This is so far the best training on GA4. He has a great way of explaining the concepts and make them easy to understand.

[@KristenCorradeno]

This is the most concise video that I’ve watched on UTM parameters, thank you!

[@RebeccaPerryLasVegas]

only 10 minutes into this video, and just want to say, after watching and searching for training on this topic...this is by far the BEST tutorial I've come across.

[@jocelynpatrick2823]

This is a great video with clear explanations and illustrations.

[@nitinkayyath6117]

It was very informative and helped me prepare for my interview.

[@KamrulHasan-qg2po]

thank you boss, really you are boss of tracking soluations ! thanks a lot

I also strongly encourage everyone to start using (Campaign ID) next to (Campaign Name) since Cost Import in GA4 needs as a required UTM parameter that can not be left empty

[@todaypublications5360]

how can i get just the ID i am trying to measure outbound clicks please help

[@ana-mariaparaschiv4909]

Hi Tamas! Any suggestion on how to do that - simply add a new text like [campaign_id_from_G_Ads_account]? Also, I use both gclid and utms for google ads campaign, but I can't find my in Reports. There's only the standard campaign name that it's seen in Google Ads Account. Many thanks! Ana

[@almamunnabil]

​@@ana-mariaparaschiv4909 hello

[@clutch_n_dale]

Thank you for this! So easy to digest.

[@user-fo4xb3ik1e]

Well done! Your content is really helpful

[@felipewandscheer]

Great content once again. You also mentioned that there are some tools to help manage UTMs naming convention and catalogue them - curious to hear from you or the community which tools you've used. Thanks!

[@AnalyticsMania]

I will always love the classic - spreadsheets

[@floriansokoliss2282]

Thanks you...For a newby good explained 😊

[@Robupland]

You are the best

[@JimWeiskopf]

Awesome! Thanks!

[@dianasantiago7675]

Excelente!!!

[@Tommaso_Squarzoni]

👏🏾👏🏾👏🏾

[@MsBooboom]

👏💪

[@Teleschmiede]

thanks

[@tamnguyen8833]

No 1

[@infinit-i]

how do you track stats in Google Analytics GA4 on a 301 redirect?

[@amyfrench2477]

Awesome video! What UTM tools do you recommend to create and manage large quantities of UTMs?

[@lordiblees]

how can we see the destination URL attached to UTMs in GA4? Like UTMs are telling my where my traffic is coming form, but where exactly is it going to? If I have multiple URLs with some matching UTMs, there should be a way to see the destination URL

[@vittoriofattore9563]

Hi, thanks for your video. I wanna ask you something, I've always used dynamic UTM's instead of building it manual, like on Facebook: {{site_source_name}}&{{placement}}&{{campaign.name}}&{{adset.name}}&{{ad.name}} , do you think there's a difference between manual and dynamic in terms of quality while tracking on GA4? Can I still use dynamic UTM for Facebook and Google? Thank you in advance

[@jackkeith1783]

What would be the ideal way to tag GBP? How should the link look?

[@robtm8901]

If you are sending in offline events through Measurement Protocol, is there any way to get Session Source / Medium to show up in standard reporting? Right now they're all none / none or direct because there's no option to show Event Source / Medium and there is no Session tied to the event.

[@jfonlinenow1]

Is there an auto-tagging override option in GA4 yet? Or coming?

[@huydutran8795]

Thank you for your shot I want get realtime of , , But now Beta version API hasn't dimensions. How can get realtime with API? Thank you so much!

[@tobiasgarreton3705]

Thanks for the video. Quick question: Does UTM Parameters track how the user navigated through your website? I would like to track how users from different mediums behave, and which events they have gone through. Can I get this data with UTM? Or UTM just sends data like from which source/medium/etc the user comes from?

[@lucafriedrich8559]

You can segment by utm criteria and then compare behavior. GA4 is very user centric. You can alwyays views anything you want just for a certain group of users.

[@BB-st1tf]

In GA3, I could directly click on a specific source/medium to view its data. In GA4, however, all source/mediums for the entire site are displayed together. This means I can't get a summarized view of conversions for a specific source/medium. Instead, I have to manually calculate purchase events, a feature that was straightforward in GA3. Is there a workaround for this or am I missing something? Any help is appreciated, thanks!

[@tagdesignwebsites]

thank you very much for explaining UTMs. I'm confused about one thing. Are we also suppose to insert the UTM parameters on the URL of the website campaign page itself? We are using Wordpress. We tried adding the parameters and it didn't work. Instead, it created a redirect! :-0

[@sharmaritvik]

Hi Julius, does realtime report show correct First user source/medium for you when testing URLs with UTMs in say.. incognito browser window? I keep seeing "direct / none" even though the source/ medium params are correct for the page_view event.

[@AnalyticsMania]

I don't trust that part in GA4. I also have doubts about the accuracy of that part.

[@mfxecom]

excelent! thank you

[@saludnutricionybienestar4618]

In adquisition report I can see the Session Campaign data, but in the custom report I only see (referral) as in your example. Anyone know why is this happenning?

[@Brian-gn2vk]

Can you explain how UTM's work with auto-tagging and pros/cons of using both?

[@JessSmith-iq2so]

Is there a way to see the in looker studio - I am building a report to report on our UTMs

[@lextacy2008]

Can I track a utm on a Twitter profile where Im putting in my website in Twitter, then appending the utm code, then can GA4 track this?

[@mstess164]

on my url builder there is a box for 'application ID", what is this, what does that mean? what goes in this box?

[@benstoltzfus8510]

I am trying to figure out will the relate to the default channel grouping. So would using "newsletter" as the source would make it fall under the "unassigned" default channel?

[@AnalyticsMania]

kzbin.info/www/bejne/fKfXdqFjaduphJI

[@MatthewS_1984]

I have noticed that in GA4 only 10% of the UTM parameters are being passed compared to GA Universal. As a result, in GA4 I see more referral and direct users. Would you know why this is happening please? Thanks

[@carolinecampbell7290]

I'm having the same issue. none of my flow utm details are being passed either, though the campaigns are.

[@KevinRamirez-vw5kv]

I can't get any UTMs showing up in GA4 - I feel like Google just messed up this whole launch - I'm not sure what they were thinking. Hightly disappointing.

[@mateuszmaeszczyk2635]

I have the same problem, did you find the solution?

[@TrailerimportSe]

Why is my Session medium presented as "referral" instead of the actual utm tag name I gave it? The traffic was from an online banner. Tnx in advance!

[@SurajKumar-bq6if]

I am doing lead generation through ad words along with campaign name I also want the ad group name. How can I get details

[@abujayed8999]

I've created the link. but it not showing on my google analytics account.

[@shanefirus8634]

Can we see UTMs in realtime google analytics?

[@ParkerGoldman]

With the migration to Google Tag from GA4 Config, do you recommend allowing GA4 to track UTM parameters on its own, or create URL Variables for the UTM parameters and pass them via configuration settings parameters to the Google Tag?

[@AnalyticsMania]

Let ga4 do that

[@odds87]

I'm only seeing a fairly small % of UTM in GA4... seems off, especially when using the ad content parameter!

[@priscilladegroot3610]

I try to figure out why I can't see any of the data from my UTM parameters in GA4 while I see everything in UA. Do you maybe know what I am doing wrong?

[@mateuszmaeszczyk2635]

I have the same problem, did you find the solution?

[@priscilladegroot3610]

@@mateuszmaeszczyk2635 No, unfortunately not...

[@mateuszmaeszczyk2635]

@@priscilladegroot3610 what a shame 😔 I will Let you know if I solve the problem

[@priscilladegroot3610]

@@mateuszmaeszczyk2635 I would really appreciate that! Thanks!

[@allinclusiveoutlet5069]

is not pulling through GA4 anymore as an available dimension... why?! How can we see 'Session Manual Ad Content' now??

[@user-mm1mv5dl6d]

I am still not getting any data to populate after testing my custome link... any insight?

[@VazgenManukyan]

I want to ask about the revenue column. I use google AdSense and currently, it is impossible to link it with GA4.

[@AnalyticsMania]

Yes, it is impossible at the moment

[@326Dennis]

when I go into my acquistion reports and filter by medium and campaign, all I get is "(not set)" in both columns, why is this? Any help would be greatly appreciated!

[@AnalyticsMania]

Difficult to say without seeing what you're actually doing

[@kostasdrossos1410]

u started the video with having data already coming through, i have everywhere saying no data and im struggling to find a video that simply sais how to connect it initially

[@AnalyticsMania]

Search "google analytics tutorial"

[@lorenaflores2753]

Hello! but what happens when within 1 session we have more than 1 URL with UTMs? GA4 will only show us 1 URL under the "session campaign" condition? Because I understand that for the pages is not enabled the dimension of "campaign, medium and source" but GA4 forces us to use "session campaign, session medium and session source", isn't it? So... if I want to see more than one URL with utms in the same session, how can I do? Because I don't want to see only the URL with which the session was started, I want to see all of them.

[@AnalyticsMania]

You can't

[@AnwarNillufary]

How do I set up my Google Analytic account to track links in my email Newsletter which are already tagged with UTM Parameters? My emails will be sent through Gmail.

[@saludnutricionybienestar4618]

You must include the GA4 tag in all the pages of the website that is the destination of those links

[@yawertariq203]

You didn't show where to put the UTM that we have generated.

[@AdamFordGhostships]

isn't even mentioned in Google's utm documentation as linked here, even though they've made it mandatory to include this when importing cost data. Has there ever been a bigger brand run by a bigger bunch of unprofessional clowns?