Apple CEO Tim Cook on the "big risk" he's taken, goals and more | Here Comes the Sun

Apple CEO Tim Cook sits down with John Dickerson to discuss his goal of turning the company carbon neutral and one of the big risks he's taken while in the role. Then, Luke Burbank learns more about chefs who fuse cannabis into their recipes. “Here Comes the Sun” is a closer look at some of the people, places and things we bring you every week on “CBS Sunday Morning.”
#timcook #apple #cannabis
CBS News Streaming Network is the premier 24/7 anchored streaming news service from CBS News and Stations, available free to everyone with access to the Internet. The CBS News Streaming Network is your destination for breaking news, live events and original reporting locally, nationally and around the globe. Launched in November 2014 as CBSN, the CBS News Streaming Network is available live in 91 countries and on 30 digital platforms and apps, as well as on CBSNews.com and Paramount+.
Subscribe to the CBS News KZbin channel: / cbsnews
Watch CBS News: cbsn.ws/1PlLpZ7c
Download the CBS News app: cbsn.ws/1Xb1WC8
Follow CBS News on Instagram: / cbsnews
Like CBS News on Facebook: / cbsnews
Follow CBS News on Twitter: / cbsnews
Subscribe to our newsletters: cbsn.ws/1RqHw7T
Try Paramount+ free: bit.ly/2OiW1kZ
For video licensing inquiries, contact: [e-mail]

[@jameskeener7251]

Tim Cook: quiet, humble, wise. And believable. This was a well produced interview. There were apt questions about products, processes, and goals structured in a way that left room for Cook’s character emerge. Well done.

[@Claude_van_Kloten]

Siri agrees!

[@jameskeener7251]

And your source? Other than suspicion.@@ErinP123

[@jameskeener7251]

Oh, Claude. That's cute.@@Claude_van_Kloten

[@RelaxationMusicSleepSounds]

Hey Siri ! Ah ja? Turn off the bot . Sure thing 😂

[@Claude_van_Kloten]

@@RelaxationMusicSleepSounds Siri agrees.

[@TheStringBreaker]

*Tim is currently one of the best tech CEO’s, no doubt!*

[@hankagura5355]

The best get it right nobody’s doing the advances he’s doing for the future of humanity and the health of the planet other than like Mark and Elon.

[@lucristianx]

😆

[@brendanfogel4573]

No Steve job was. Time cook is only successful because of what Steve Jobs did and left behind.

[@hankagura5355]

@@brendanfogel4573 After Tim Cook took over Apple grew more than 9x in size, Jobs laid the foundation Cook built it.

[@fasthelp6195]

@@hankagura5355 so steve's job is preparing the ingredients and then tim cooked it?

[@comfortzone_TV]

Greatness... This man is a living legend 🖤🙏💜

[@lucristianx]

Big risks? He’s the most milk toast CEO in my lifetime. He makes Bob Lutz look like a roulette gambler!

[@EM-cs7jw]

Genuinely so stoked for Vision Pro, it’s been a while since Apple has had a really game changing product. Hopefully the cost becomes more accessible over the next 5 years

[@hankagura5355]

That’s the plan it’s very similar to the release of the original iPhone, perhaps these headsets is the future that’s going to replace the smartphone.

[@colt5189]

Yeah right, no one is going to want to wear a dumb expensive headset on their heads all day. It's a gimmick. Vision Pro is going to flop.

[@rizzodefrank]

A theoretical product that’ll join the cube

[@hankagura5355]

@@colt5189 You dont see the bigger picture however thats normal, most people are scared of change and attach themselves to whats already standard and comfortable to them, its inevitable the vision pro marks the death of the smartphone within 10 years.

[@colby_ybloc]

@@colt5189 Terrible take, and I will explain why You have absolutely no idea what you are talking about in regards to this field of technology. This headset isn't expensive when you take into account the level of technology that is packed into this headset. This is actually incredibly competitive with the market that it is targeting, beating the price of many other alternatives (Which based off of what we know about the APV so far, are actually worse than it.) You are not at all the target audience for this hardware. Apple did not make this product for you, it is for developers and enthusiasts that are interested in MR. It is essentially a developer kit on steroids. I, along with so many other people, have been waiting for a headset in this category paired this level of software optimization for over a decade. I do not know anyone who is into technology that isn't excited for this headset to come out. This is actually one of the best starting prices that Apple has made for a piece of equipment.

[@NetvoTV]

That Apple interview is really great, good questions, chilling tone and thoughtful answers! Watch this again after the M3 chips family announcement keynote! Finally it's here sooner than what been rumoured and I'm very happy about it and I'm going to get the 16 inch MacBook Pro with M3 Max! :-D

[@barrync6416]

I'm not certain what the purpose of this interview with Tim Cook. Was there anything new about him or Apple? Or was this just trying to set up the next interview next year for the Apple Vision Pro?

[@LatchKey1]

my god this interview is full of leading questions

[@CheekyFest]

what about the materials used in the actual phone? What about the people who source / find / mine it?

[@submachado]

Thank you !! ❤

[@lukenemeth]

If you do the right thing - the environment will do the same and we will be fine. It's about trusting each-other instead of acquiring overwhelming control - per-se. The sustainability of our planet is in the human-environment system as opposed to carbon neutrality.

[@Discovery_and_Change]

*Tim Cook was born on November 1, 1960 and is currently 63. *Apple is headquartered in Cupertino, CA. *CBS is owned by Paramount Global which itself is controlled by National Amusements.

[@FederikoKorili]

Cool information. I learned a lot of useful things for myself.!!!

[@dwad561]

I wonder is it possible to put solar panels in a iPhone like some sort of way to charge your phone with light and if you’re stuck somewhere in the dark, it would run on battery only or just make it completely solar powered?

[@rajkumar8209]

"An Ordinary Person" Lovely & Extraordinary words...

[@Errcyco]

He’s a logistics genius and knows what people want and has that same drive to make it reality that Steve had. Where he needs work, in my humble opinion, is he needs to focus on keeping the product lines as simple and cohesive as possible. Products like the newest reg iPad or the $1,600 14” pro with 8/512, Vision Pro.. those products will sell but they feel more like something Logitech would come up with not Apple. We spend extra on Apple cause each product is thought out and cohesive and they only make like four models in each segment. Or did at-least. Again though, he’s the genius.. I’m some dude who’s accomplished nothing compared to him. I’m just proud of Apple and they are something in America most would be proud of and I just wanna see them keep making good products 🫡

[@uLu_MuLu]

I have the same opinion. Apple nowadays has too many products which vary only a little. And the naming is terrible... "normal", pro, max... Wenn Steve Jobs re-entered Apple, he also discontinued a lot of "useless" products...

[@momofmanda]

I agree. When Steve came back to Apple, I remember him saying their main products were computers and laptops. In each of those two categories, we needed simply a pro version and a consumer version. Basically four options. Of course, that was before iPhones and iPads and Apple watches. Once you start spreading out too thin, then, as the other comment suggested, you begin creating products that Logitech would create.

[@darma8159]

Apple stopped innovating long ago. Now is just inflated stock on products that aren't cool but rather make people think they are cool.

[@CFC_44]

Apple Watch is not spoken about enough as far as I’m concerned, it’s a tremendous success for Apple. 50 million units for something that is probably not absolutely essential is incredible!

[@mr.rogers4891]

Consume consume consume come buy our product and you’ll save the planet 🤣

[@bonnaud_dowell]

CBS "News" is increasingly becoming the Informercial channel for Apple PR

[@gbengaogun]

Tim Cook is "just a fairly ordinary person," yeah...tell me about it🤣😅

[@novice7T7]

Adding gaming to apple would be better than arcade apps . Arcade apps have not been the things for years it’s been nice using a xbox but would love to play Minecraft and call of duty on a Mac for its price range I see no reason why they don’t play AAA games

[@Eli-cq8jq]

Years ago in marketing class my group had to prove why an app would be useful.

[@DougiePlaysSoccer]

Let’s not forget why you must pay for your charging chord and the power box and put up with the lightning port since this Spring is due to the logistics founded by Cook. The reason they are the highest valued company in the world. I can’t say he’s a bad person, but he certainly knows how to nickel and dime the masses.

[@HTV-2_Hypersonic_Glide_Vehicle]

And suppress those that go against their interests......... Foxconn workers in China, and Jon Stewart

[@tronam]

To be fair, the charging cord is always included. 😉

[@hankagura5355]

You’re half right having an enclosed system and charging for every thing was Apple’s original business plan all along.

[@CT-vm4gf]

The charging cord is supplied. If you need a charger in this day and age, they’re very cheap. If you purchase a new product, chances are it’ll be USB-C. They can always do better, but there are companies doing way worse that should be scrutinised more than Apple is.

[@HTV-2_Hypersonic_Glide_Vehicle]

@@CT-vm4gf If I have the chord, and I have a North American outlet, I cannot charge my phone.

[@comedianjamie]

I love how the intros could be from the 70s haha

[@Anna-vz5jl]

I love Apple I’ve I have been using Apple for many years. I recently purchased my first 🍎 watch series 9 in midnight love this watch I have an iPad. I have my iPhone just really into Apple and I love what they stand for and such an awesome product. I used to be an android user years ago but obviously that didn’t work out so well sticking with Apple. Great interview.

[@jaysmokin]

Apple Watch prevented me from having serious heart issues. Before I would take strong medication that would spike my heart rate and I thought it was normal but my watch told me it wasn’t. I had a feeling it was that so I talked with the doctor and he changed it. Now i feel like I saved myself from going there frequently. Thanks to the watch

[@cuve_ae]

Their M series chips are ridiculous crazy they were building out the design through the A series chips in the iPhones

[@jaysmokin]

Tim Cook made the best product that saves lives. Apple Watch. It has made me a more healthy person and I take care of my heart better now. Before I would take drugs that spiked my heart rate and I would think it’s normal but the Apple Watch said other wise. I changed the medication and my heart feels better.

[@user-sn2oq4qt7b]

If all CEO thinks like tim cook the world will be so diffrent and not so chaotic like now. Seriously😢

[@lilchoppa7833]

Nd more expensive too

[@antoniomartins2900]

Can we get these videos in 4k please?

[@chrismichaelis7259]

You can get it with premium bitrate lol

[@BeansEnjoyer911]

i just want the damn interview. i don't need to be spoonfed

[@wyattb3138]

Yeah. The leftist bias was too much.

[@Praveen-or5ce]

He is intelligent. With a great world view. Great selection from Jobs.

[@olavbrostrupmuller8160]

❤ Tim Apple ❤

[@theone-gs9be]

Apple CEO Tim Cook will take a 40% pay cut in 2023, lowering his compensation to $49 million, down from $84 million last year. Both numbers are compensation targets and Cook’s 2022 pay totaled $99 million.

[@RATsnak3]

You really like the word "holy grail" lol

[@SlamJamMusic]

most underrated person in the fortune 500. he might not hold a candle to steve jobs' personality and energy but its difficult to say he hasnt had almost as much impact that he did.

[@user-kc9rp3oj7s]

Correct. It's slightly more. Got a new valuation in London-USA-EU.

[@andrewstorm8240]

Big risk?? When

[@Hades69099]

I'm really happy apple is investing in virtual reality. I'm really excited about the future. Our journey into virtual existence is ultimately going to be a significant quality of life upgrade. It will be like when human kind left nature. Left tents and caves. When we develops buildings, cities, and civilization. that's what the internet, and virtual reality, which is an extension of the internet, represents. My school counselor told me not to go into game design. That's what I wanted to do as a career, but in retrospect it would have been a good choice. The world is headed that way.

[@MsKylea]

Tim Apple😂😂

[@richardcampbell7255]

Apple should NOT advertise on twitter until and unless they smarter up.

[@colt5189]

Twitter should ban Apple unless they smarter up.

[@jakubzneba1965]

explain

[@AJ-xi4hb]

Steve jobs wont agree to how little apple is advancing it's products and design. The focus lies more on maximizing profits on the product cycles and maximizing share holder value instead of innovation and design. You can prop up tim cook all you want. But big risk??? no it's the opposite.

[@justayoutuber1906]

Apple boxes still rank as one of the least recyclable packages.

[@EnronnSierra]

People tend to keep their Apple boxes as collectors items especially for resale value which is even higher when you include the box.

[@g.o.9513]

Irrelevant

[@burd7455]

@@EnronnSierra No they don't. The enthusiast, sure, but not the average consumer.

[@OnTheRailwayOfficial]

​@burd7455 you'll be surprised. I'm an average customer. I have all my apple boxes, even all my family does.

[@CT-vm4gf]

I’d rather an Apple package that’s made of paper pulp than a plastic package that needs recycling.

[@birddogfreemann]

Next time you think about Apple, think about Tim Cook in his bedroom

[@brcafe781]

I'm proud to have an apple computer!

[@KPZivot]

Expect Gaeeishnish I like Tim cook such a great man

[@AliAli-db8tv]

Great man!!

[@domehouse79]

Was this shot in 1997?

[@technician006]

How about multi-tasking on the iPhone? How about iMessage on every device and PC. C'mon Tim. You can do it.

[@stevenichols5708]

All of that land that could grow our food or graze our cattle. I get carbon neutral, but wouldn't deserts be a better place?

[@RailfanParadise]

I hope I can collaborate with him w/my company some day.

[@Danny-fs1hk]

Tim Cook is a bad man! 👍🏾

[@belizarius_997]

He's not a rockstar. He's a trained extrovert.

[@adnh3843]

they ran out of idea on adding useful feature into iPhone,Ipad, macs. Carbon neutral is nice but the actual product is lacking and getting borring. Get that fixed 1st please. I also do hope the VR line do well.

[@user-xv5xq2uh1g]

Ok i want fore it but my fhone is not so good as me 😅

[@John-Edward]

I wish they would make the Vision Pro in the USA!!! At least at 1st unless it becomes a big hit!?!?

[@MaxMustermann-hd7oe]

Come on, it’s just marketing, nothing else. Apple is not an NGO, it’s the most valuable company on earth for a reason.

[@techinthehouse]

👀

[@devaraft]

No one claim they are in the video? I mean Cook himself said that all these clean energy and carbon neutral thing has to turn profit for them in order to call this project a success

[@AppleiPhoneHelp1]

Xiaomi is the Future !

[@Snarkbar]

Thank you, Tim Apple. Any comment on why you direct your engineers to go out of their way to make your devices fiendishly difficult to repair? How does this effort work to make your products more environmentally friendly?

[@diecarly]

A.C.A.B. PERIOD. all of the ceo bootlicking in these comments need to STOP. straight DELUSIONS going on in here.

[@lifelongez]

job immediately

[@todo870]

One of the biggest geniuses in tech.

[@richardjohnson1493]

He's not a teccy. Or a genius. Tim Cook's background is in logistics and operations. If he is a genius it's not in terms of technological innovation. What he's very good at is making money! He has boosted Apple's revenues by playing it safe. Making incremental and minor improvements to existing, popular products and marketing them as breakthroughs so people are encouraged to out and 'upgrade'.

[@killerlifealbum]

I Love apple and their values. I still think all discrimination comes about by poverty. Poverty causes unhappiness and blame

[@bigrunts9768]

$800 for a little watch is crazy. Could get a iPhone 15 for the same price.

[@movieblues4614]

How about $18,000 for a little Rolex?

[@terrorrbabbletwo]

@@movieblues4614that Rolex will retain or increase in value over the years. Unlike an Apple Watch.

[@stephenbaxter3369]

Its not a watch - it's a computer.

[@hankagura5355]

Then buy the regular Apple Watch series? Or if you need even less the se watch?

[@colby_ybloc]

@@hankagura5355 Exactly. People don't seem to understand that fitting a ton of technology into a smaller housing is harder than a larger housing lol

[@dylankeller3324]

I love Tim

[@RelaxationMusicSleepSounds]

Hey Siri ! Ah ja? Turn off the bot . Sure thing 😂

[@jmz388]

CO2 is not impacting temperature in these times soon we are approaching next iceage and antropocen CO2 is not doing any diffrence still it is needed to save on oil

[@TinRapper]

He's a genius at running Apple. But he's not the kind of person that would create the next Apple. And well all miss that kind of person.

[@FlambartPhotography]

When Sol ascends, a radiant, golden sphere, Its light dispels the darkness, year by year. "Here Comes the Sun," a Beatles' tune does play, But in the realm of tech, another ray. Tim Cook of Apple, a man of modern grace, Guides innovation at a rapid pace. From Cupertino, he leads the way, In the bright dawn of each tech-driven day. The sun, it rises, a celestial art, In Apple's world, a new iPhone will start. In Cook's command, the company takes flight, With innovations that outshine the night. So, as Sol's rays illuminate our sight, In Apple's realm, technology takes flight. "Here Comes the Sun," and Cook's astute command, Illuminate the tech world's shifting sand. - Flambart the Flamboyant

[@supreme5998]

His biggest risk is rebooting the same phone for 10 years and still outselling the competition based on branding.

[@OnTheRailwayOfficial]

Except, it's not the same phone.

[@techinthehouse]

Courage 👀

[@taniagarciaduenas48]

❤❤❤❤😊

[@kavorka8855]

Forget about you big risks that you took, fix my Apple Watch Ultra dumb, I finish a workout only then it reminds me to start it!

[@msoldate]

These are the kind of questions you’d ask a president of a country… oh wait Apple is the 50th biggest country in the world by GDP.

[@jsh-bv7ll]

CBS needs to remember were it's bread gets buttered. No brand can last forever.

[@theone-gs9be]

This year he is going to take a pay cut by choice only making 49 million this year

[@seanwebb605]

He fired Jon Stewart because of content critical of China and A.I. He has to explain that to anyone who intends to produce content for Apple and their viewers.

[@HablaConOwens]

…. Huge hole in the middle of the iphone.

[@colt5189]

Vision Pro is going to flop. It's way too expensive, and no one is going to want to wear that on their heads all day. So that's a recipe for disaster.

[@colby_ybloc]

The headset is genuinely competitively priced, and you are not the target audience for it. Tim is not an idiot; he isn't expecting every average consumer to purchase this headset. It isn't designed for the average consumer.

[@techinthehouse]

Agreed. But I still think it can be a powerhouse for productivity when combined with the macOS 👀

[@johnm7882]

Tim Cooks "big risk" was adding usb-c to the Iphone 15 😂

[@ryanjackkay]

Tim = daddy

[@SapphicX]

Tim Apple is a great guy!

[@Zakariah1971]

Um, Steve Jobs is a co-Founder. Get it together. 🙄

[@rickymarwah3438]

eating weed gets me too high, I just fall asleep.

[@eraldway]

10:30 Imagine pointing out a country for ethnically cleansing a group of people from their own land, and then calling those people out anti Semitic.

[@kathybui1918]

All my family use apple.

[@themarquis336]

He really took a risk removing USB porta from macbooks. What a brave man. A trooper, I say.

[@richardjohnson1493]

Tim Cook does not take risks. His background is in logistics and operations. He's not a visionary or genius in the mould of Steve Jobs. If Cook is a genius it's not in terms of technological innovation. What he's very good at is marketing and making money! He has boosted Apple's revenues by playing it safe. Cook has used the company's past reputation for innovation as a means to hoodwink consumers into thinking it's continuing to innovate. These days, Apple makes incremental and minor improvements to existing, popular products and markets and sells them as breakthroughs so people are encouraged to out and 'upgrade'. And it seems to work... The only wholly new piece of hardware technology Apple has introduced since 2010 is the Apple Watch. (I discount the Vision Pro as its a niche product and is too expensive to be mainstream.)

[@richardjohnson1493]

Take the iPhone base model. Biggest change in the last six years has been the size of the notch on the top of the phone, improved camera and battery life, and faster processor. But that's hardly innovative.

[@devaraft]

I get what you're trying to say but to say tim cook doesn't take any risk is dumb. He still takes risk but calculated risk. Although ironically he failed more than Jobs who were supposed to be more impulsive and have to back pedal a lot (I put a lot of blame on Jon Ivy too though, the back pedal happens after he basically left). Trash can mac pro is just bad as a a Mac pro, they kinda like mac studio predecessor but just bad, they later fixed it with 2019 mac pro, macbook pro cooling after usb c only redesign has been trash, they remedy it on 2019 macbook pro. They also remedy the usb c only design when introducing the macbook pro m1 line up. Homepod is a premium smart speaker that has astounding sound but trash voice assistant and also too expensive. Homepod mini tries to remedy that but why they haven't put as much money on Siri R&D is beyond me. Apple watch is technically a failure on first and second gen. It was until third and fourth where it actually become usable. The touchbar is supposed the new gold standard of user interface in keyboard, it didn't catch on and Apple had to revert back to original keyboard, butterfly keyboard is supposed to be this new industry breakthrough but it breaks so easily that Apple have to go back to original keyboard,Apple put so much resource on AR for iPhone but it hasn't become anything. I'm sure there are many more. But if just one of them succeed, if trashcan mac pro was sold as an in between mac mini and mac pro. If the industry all follow Apple to only use usb c only, if Intel didn't stagnant and do their job and be as cool as Apple hoped. If homepod mini was offered since the beginning and siri was better, if developer can optimize touchbar and it actually become the new standard for ultrabook, if butterfly keyboard didn't break so easily and had been adopted by other thin and light laptop, had Apple watch series 1 was as good as series 3, if AR in iPhone actually find a lot of good use case. If one or two of those happened Apple will still be hailed as innovator in the industry, unfortunately they keep failing on their bet on either what people really want now or what's the next industry hype or standard. They won the bet moving to arm processor but so far that's the only innovative thing they succeed

[@tejaswanthmaram4815]

I want Tim to run for president

[@delgadomal]

When will apple catch up to Samsung with technology

[@user-xv5xq2uh1g]

Apple iPhone whats better and more complicater ??😮

[@pxidr]

Apple : caring about the environement Also Apple : make totally unserviceable products

[@topmech71]

They're onboard with the right to repair movement...maybe.

[@MilekRedBaron-rh5kn]

Wow D.

[@davidphones7290]

“I’m a fairly ordinary person” … but don’t mind these billions over here guys

[@min2oly]

There's no place for it, accept for our advertising.... apple

[@Coolone3000]

2 minutes on Apple products, the rest on Apples environmental push 🤦🏻‍♂️

[@user-xv5xq2uh1g]

I want for it ..pffff

[@Cassp0nk]

The interruptions of rubbish between bits of the interview are infuriating!

[@doubledollaBILL]

Apple 🍎 sold me a lemon 🍋

[@stephenbaxter3369]

Or did lemon sell you an apple?

[@balderoine]

Let him cook

[@cameron9643]

Carbon neutral and dumb. This man knows that also.

[@Andre-sg2zx]

I think Apple has become less visionary and be more like for profit only. Android is quick to catch up and Windows is becoming more relevant.

[@taniagarciaduenas48]

❤❤It's done ?? And it's fun to do it if the beginning is the beginning and the answer is a question 🌎🌌☝️👶🌎

[@Redcliff123]

He is no Steve Jobs, I know Steve Jobs.