Facebook Ad MISTAKES To Avoid (After iOS 14)

[@styleflea9927]

hi there , i stopped my fb on spending and came back with a fresh mindset, stopped on 8th April and starting back today, all i can say i agree with men, doing so many thing could be confusing since your're not getting the result, so take a break if you need

[@jasonstallworth]

Thank you, Ben. So do you think it’s a waste of time to run things like video view ads followed by let’s say a product ad to those who watched a certain percentage? Just target a semi-broad audience and go for the direct sale instead?

[@BenHeath]

Hi Jason, I think you are likely to see better results by going direct if you have a relatively low customer value. For more info on strategy and how it related to your products and services, I'd check this out: event.webinarjam.com/register/1/lx4z0iy

[@jasonstallworth]

@@BenHeath Thank you, Ben. I'm all ears and going to that link now. Long story short, I launched a course in April and made over 10k in sales during the first 30 days, all organically from my audience, no ads. Of course, that started to level out, which is when I started running ads. And I have yet to build up that same success that I had in the initial month. I'm sure it's just a few things that I need to tweak here and there with my ad strategy. Thank you

[@BenHeath]

Awesome. I'm sure you'll get there Jason, as you say it's often a case of testing and working out the nuances of your target market.

[@marianaborges5857]

I've just started my e-commerce and your videos are so helpful! Thanks from Brazil :)

[@BenHeath]

Best of luck!

[@KlaasVictor]

Thank you for this great video!

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@douganelees-smith4814]

Hi Ben. Thank you so very much for you great videos. I was so lost and confused by all the poor advisers out there and your video have given me great understanding. May I ask your advise re my pixels. I started with Shopify then moved to Ecwid. Now I have five different pixels set only one sort of works. How do I delete these and start afresh following your advice. Regards Doug

[@jayjo7073]

Great video Ben! You've helped me so much with my ads for a while now! I really appreciate it.

[@BenHeath]

Happy to help!

[@leadgenera]

Your content is awesome mate, keep it up.

[@BenHeath]

Thanks, will do!

[@divisionwu]

Hi Ben. Just found your channel and it's now my go-to channel for tips on FB ads so thank you very much for these incredible videos and content! I have a question nobody seems to be able to provide a clear answer for. Instead of having to adapt to IOS14, wouldn't it just be easier to target Android users?

[@Greeky-y2w]

Hi Ben, could you make us a video about the data that we loose du to IOS 14 and how UTMs work to solve this problem ? Thank you for the effort

[@BenHeath]

UTMs will not solve the problem I'm afraid although they can help. It's a good idea :)

[@Greeky-y2w]

@@BenHeath I used them for my shopify store and they track every sale. The issue is that we need to open every order's page and check where it comes from. it's a time consuming but worth it.

[@diptib1]

@@Greeky-y2w True. Have been using UTM to cross check the data and the attribution for sale. You could check on Google analytics instead of checking each order. That should help

[@Greeky-y2w]

@@diptib1 Thank you for your comment, i saw some people saying that google analytics are not accurate, is it true ?

[@diptib1]

@@Greeky-y2w Yes. What I have found is none of the tools are 100% accurate. If you check FB analytics with Google Analytics or any other analytics tools, more often than not you will find differences in data. Having said that the difference won't be too drastic, it is something you can still rely on.

[@DavidGarcia-jy5gm]

Thanks Ben. Great advice, however my concern is why do you set up a $3000 minimum requirement for ads? I know the service is included on it, but how much ads is recommended to invest on a monthly basis? The lowest you can go if you want to target a specific state.

[@coachquerwin606]

It’s for prequalifying their perfect customers

[@BenHeath]

Yes that's right - we don't work with clients with a smaller budget than that. But you can certainly run ads yourself with a budget smaller than that. This video should be helpful for budget questions: kzbin.info/www/bejne/nHXZkq2Xjb2pnNU

[@DavidGarcia-jy5gm]

@@BenHeath Thank you!

[@brendonwillis5438]

Ben, are there any other major changes for post iOS 15?

[@misaasghari]

Thank you Ben for your absolute great contents. Could you make a video regarding cold testing interest when starting on launching campaigns. Because I think so many people struggle with this part and they don't achieve any success to go further and scale. Thanks again Ben. Love the content

[@BenHeath]

Thank you very much. Yes I'm planning to record a video on that very soon :)

[@mattjacobson3318]

@@BenHeath Hey Ben, I agree coming from a startup looking to your page for help, any advice on what ads to deploy first? Would it still be purchase convergence ads though that event has yet to have any activity because you are a new company? How do you get around that?

[@diptib1]

Thanks for the video Ben. Lot of insights. I have some questions: 1. You mentioned keep on testing. Should we test for 7 days even if the ROAS is very low like 1.5x for eg? 2. You mentioned use correct objective… like purchase for sales and not add to cart and also let the ad be like it is for 7 days. What if in the 7 days we do not get 50 purchases the FB needs to get out of learning phase. When do you decide to stop a campaign?

[@vvk19911]

It is important to understand the minimum roas you want to target to keep you above the Breakeven for your business. So if a campaign after 7 days is delivering ROAS which is not profitable switch it OFF. Scale those campaigns that are above your minimum target ROAS. Also, while testing check a campaign only after 2 - 3days.

[@BenHeath]

Awesome :) 1) That depends how far off your target you are. If you need a 2x ROAS to make your campaigns work then yes I'd keep testing. If you need a 6x ROAS to make your campaigns work then we'd end the test quite quickly if we were that far off. 2) Don't worry about that and the learning phase. Anything you do to correct for that will cause more harm than allowing your campaigns to operate in learning limited.

[@diptib1]

@@BenHeath Thanks a lot for your reply. Really appreciate you taking the time and replying to all the queries on your videos. Respect.

[@TiaMuara]

I've had an experience loss money before I learn how to advertizing video on your channel

[@hellomaurelle]

Thank you for this Ben, I just didn't hear very well what you said at 2:25 when you were explaining Mistake 2 .."particularly _____?" Thank you

[@reinettendjawella4178]

Hi Ben ok what is the right setup for clickfunnels subdomain as I cannot verify a subdomain? thank you so much for this information.

[@jordanmelnick1517]

Ben, you said to target a big audience but when you started adding in custom audiences, your potential reach count changed to "Unavailable". This happens to me too. Are you confident advertising when FB isn't telling you how many people your ad will reach?

[@safar558]

Thanks!

[@stylereform3478]

Awesome Ben! It's just reconfirming what I was taught by a consultant!

[@BenHeath]

Thanks a lot :)

[@DIPU1036]

A massive Thank You to Ben the Man!

[@BenHeath]

Happy to help :)

[@laurenlayla9258]

My sales are all on Amazon so I can’t use a pixel. Would using a conversion campaign be pointless without a pixel?

[@BenHeath]

Yes it would - in your situation I'd use traffic.

[@sarasaeidi2282]

Hi Ben. I have a Shopify clothing store and started running ads only for lookalike purchasers on Jan. It was doing amazing only for 2 weeks, then it went to learning phase and my sales and web visits dropped to almost zero. With this poor performance, it's impossible to get 50 conversions to get out of the learning phase. Is there any other way to get back to that great performance? Thanks!

[@AntonioGallo73]

7:17 should I go for purchase aswell when i've a lead magnet + 5 soap emails before the offer? I can generate 100+ leads per day but not 50 purchase events. Will it make sense to change this campaign from lead to purchase even if i don't reach the expected 50 events?

[@Commissarius]

Tried conversions based with cost cap at $15, get barely any impressions. Removed bid limit, started getting impressions but cost per conversion averaged $30, which was way too high.

[@BenHeath]

That's very useful feedback and it tells me that your campaign/offer is not good enough to get conversions for $15. If you want conversions for that price, you'll have to make things better :)

[@seybertbryan]

Love you, Ben 🥰😆

[@r2ktd2]

Awesome Ben ! Love all your vids ... A big fan of you now 😉

[@BenHeath]

Awesome! Thank you!

[@youriwatson930]

Great content as always!

[@BenHeath]

Thank you very much

[@craigreading8368]

Hey Ben. Getting a lot out of your videos. I have a question for you about custom audiences. I want to run a conversion campaign but am considering running a video views campaign before it so that I can create a custom audience from those that watched the videos. I would run at least 3 videos but only show the second and third video to those that have watched the preceding video. Would this then give me a good custom audience to target for a conversion campaign?

[@nathanhill2893]

So tinkering with the campaign means EDITING the existing one and\or toggling off too soon So the point is to shut down after 7 days min. and to ADD the new duplicated-edited one, right?

[@BenHeath]

Yes more or less :)

[@nisataj]

my goal is to have more app downloads which objective should i choose? traffic? app installs? conversion? or awareness? which one will be the most cost efficent? as i have not yet monetised my application it is under development stage also what should my campaign objective be if i want to increase my instagram followers to create a social proof of my application

[@eduardorhyoutube]

Thanks for the videos Ben. I've a question: I had a campaign that did ok but we turned it off. Is it better to turn it back on later (1-2 weeks since) or to duplicate and make a new one? Would Ads Manager consider the 1st campaign "trained" to know to target the audience?

[@BenHeath]

Great question - I'd turn the original one back on. That way you can benefit from the learning that has already taken place there.

[@eduardorhyoutube]

@@BenHeath thanks!

[@paulwright4765]

Thanks for another great video Ben! Quick question. Retargeting. If using website visitors for retargeting is less reliable now, is excluding purchasers less reliable?

[@Progressionmusic1]

Yup 😩

[@BenHeath]

Yes it is but not quite to the same extent.

[@HatemOfficial]

Hello Ben, great video ,and thank you so much for this brilliant information.... You brought to my attention this issue about not relying on website visitors to create custom audience, and that it's very important to use another source like video views... My question is: if i use image ads, can I create custom audience from people who engaged with this specific ad only, not with my whole page? as I know, the only option here is to create custom audience from people whe engaged with the page, not with a specific post or ad. Is that possible? Once again, than you so much,,,

[@BenHeath]

Thank Hatem. Yes that's an option. This video will show you how: kzbin.info/www/bejne/h3qtYmiqgbWHb6M

[@RayVenStreams]

When you don't have much conversions on pixel data, let's say I want to optimise for conversions (sales) but don't have any past data as it's new pixel should I still optimise for conversion or go for upper funnel? As the cost of landing page views would be too high.

[@BenHeath]

Yep I'd still go for conversions :)

[@poquag349]

Hey ben in regards to 6:00 . If selling a product is it recommended to maybe consider engagement testing first for the data, than considering conversion campaign next? Or do you recommend just straight into conversion campaign? Thanks, your awesome.

[@SalahX9XGTA]

Hi thanks in advance... How about the conversion window and IOS 14+? Do you recommend me 1 day click?

[@BenHeath]

I have a video coming out about this on Thursday :) That will break down all the details of what you want to do with conversion windows/attribution settings.

[@SpeakLifeNotDeath]

Hi Ben, where is the link on how to set up the web events? Thanks for the awesome video

[@BenHeath]

A new video on that will be published on Tuesday.

[@SpeakLifeNotDeath]

@@BenHeath Thanks :)

[@sethkeyser7161]

Should ask people to like at the end. Also, not sure about brick background. Other than that, your channel is great.

[@BenHeath]

Thanks for the feedback :)

[@WhiteFoxLL]

I’ve been running ads and last week the ads had a low cost per conversion but 4 days ago a payment failed. Once I notice and paid it I turned back on my ads but for the last 4 days my cost per conversion have been 3x higher and have shown no sign of lowering. Should I keep running the ads or create a new ad with same audience? I tried looking to see if you had a video on this topic but I couldn’t find it

[@BenHeath]

In that scenario I think a campaign refresh makes a lot of sense. Also be very careful not to let that happen again. Facebook hates failed payments and does seem to punish advertisers with higher costs after they've had them.

[@andrechen4650]

Thankyou Ben ! I have a question anyway, if my conversion happen in amazon, its better using add to cart or purchase objective ??

[@BenHeath]

You are welcome :) You won't be able to use conversions with Amazon I'm afraid. I'd recommend going with traffic :)

[@HaiderAli-oc6ew]

Great Video Ben. Hopefully, you can get to my question. I'm running a CBO and every time I try to test new adsets, it does not allocate its budget towards it enough. For example. i have 5 adsets in a CBO, 2 interest adsets, 1 warm, and 2 look likes. I've added the look likes 7 days ago and it spends about 5% of the budget on them and its spending nearly 90% of its budget on one single adset. Should I make a new CBO to test lookalikes? Thanks

[@BenHeath]

Great question. In that scenario I would advise patience. Facebook will give more budget to your new ad sets, but right now it thinks the best results will come from your old ad sets. Having a separate campaign will give you answers faster but could create a whole bunch of other issues.

[@HaiderAli-oc6ew]

@@BenHeath Thank you :)

[@nabeelkhan2632]

@@HaiderAli-oc6ew tum testing phase main ho ya test kar chuke ho ye sb adsets?

[@cenguo9608]

Thank you for all these interesting contents! I do have a question about integrating several audiences into one Ad Set to create larger audience (for post iOS 14 reasons): how can I seperate the results or understand which audience performs better ?

[@BenHeath]

Hi Cen, I just got to this question in the Facebook Custom Audiences video :)

[@cenguo9608]

@@BenHeath Thank you Ben :)

[@ДимитърМитев-х7й]

Very, very useful! Thank you ☺️

[@BenHeath]

Happy to help :)

[@aditichanda00]

Thanks..finally someone verified my thoughts!

[@BenHeath]

Awesome - glad to provide clarity :)

[@fazeelimtiaz5375]

Hi Ben i have watched your video I have a couple of questions about the Targeting in Lead Gen objective I am Running a Couple of ads but the Industry/Business for which I am running is based on small businesses like I can,t go for the whole country or even whole Florida kindly can you guide me what to do for last 2 days its on Learning phase but still the overall anticipated reach facebook showing is between 600,000 to 8,60,000 with Details targeting and its defined. the audience I have a target based on interests, behavior and Demographics like mix strategy according to the niche of business service but its different with each campaign. So I have put A/B Split test the campaigns which perform the best ??

[@kasperemilklausen8703]

Hey Ben! Is delayed results only from IOS users or from entire audience?

[@BenHeath]

No it applies to all Facebook ads now I'm afraid.

[@mohamedmohie6816]

thanks ben I always follow you ..

[@BenHeath]

Glad to hear it :)

[@glinleyt]

As usual, solid tips and tricks which are relevant and timeous. Thanks for this content.

[@BenHeath]

Thanks a lot

[@muhammadarslan2215]

Conversion event must be purchases. Mr. Ben what if we fail to provide 50 purchases. I think we should go for add to cart. Can you please elaborate?

[@BenHeath]

It shouldn't always be purchases - it should be what you really want. That could be leads for example. But I wouldn't worry about the 50 conversion event target being met. Here's more info on that: kzbin.info/www/bejne/o5nNiXiHj6aVf9E

[@muhammadarslan2215]

@@BenHeath thanku so much. i appreciate ur effort and i am big fan of urs

[@hafeesarasheed9091]

Hey Ben, a few days ago I ran a retargeting and the one with add to cart optimization did far better than purchases. Do you think it is a one time luck thing?

[@BenHeath]

That's interesting. It could be a fluke, it could also be a nuance in your niche. There are always exceptions to the general rules. I'd keep retesting and if you have replicate it a few times, you can be confident that's the best approach for your campaigns.

[@SpanishSchoolforKids]

Thank you - this was really helpful!

[@BenHeath]

Glad it was helpful!

[@nathanhill2893]

What if i've come to the point where all of my 5 ads in the ad set are delivering great results, do I still toggle off the losing ones ( those, or the one, that perform worse than others to add a new one hoping that that one might perform even better. Or do I duplicate the ad set and add the new ones into it? ( considering it's recommended having no more that 5 in one ad set ) ?

[@BenHeath]

In that scenario I'd give it more time. At some point you will see clear winners amongst those - then you can proceed as normal with future testing.

[@luckypz738]

THE BEST WAY TO KEEP ON ARE OFF ASP THANKS

[@voxsingingacademy]

Hi Ben. Thank you for your videos. Question. I run a singing academy in Melbourne Australia that has six studios around Melbourne. I have tried Facebook ads for years and they don't seem to really work! My Google search ads work well. What is your opinion regarding where you think I should advertise to gain new students? Thank you in advance. Stay safe

[@BenHeath]

You are very welcome. For a business like yours Google and Facebook would be my go-tos. Often it's a case of getting your set up to work for the platform - you may need to adjust your approach a bit for Facebook by the sounds of things.

[@voxsingingacademy]

@@BenHeath thank you.

[@reloadanimate]

Hi Ben, Around the mark 6:52 you talked about the fact the people are using the wrong campaign objective I have a website which only has a total of around 200 visitors. I would like to choose conversion as the campaign objective. I could remember you said in an earlier video that you would recommend using a traffic campaign to boost those website visitors up, so it would be better for your Facebook pixel and then go with a conversion campaign instead after a week or so. Woud you still recommend that?

[@BenHeath]

I think you may have attributed a video of someone else to me. I don't recommend running a traffic campaign first and haven't done for many years. (You may be able to find one on my channel if you go back 4 or 5 years - but nothing recent). No problem :) This actually happens surprisingly often. Anyway, I'd go with conversions right away :)

[@joelorenzo7664]

Awesome stuff Ben ! great info. Just wish I could afford to use your services.

[@BenHeath]

Thanks a lot :)

[@vonnimedia]

Nice video! What's the biggest IOS14 change for facebook ads??

[@BenHeath]

Thanks :) Tracking discrepancies for sure.

[@slovenskabananova]

Hey Ben, thanks for this great video! I am just not sure about the mistake number 5 where you talk about optimising for what we really want. At Campaign level it makes sense, and it also made sense in Ad set level, but in one of the previous videos I am pretty sure you said you're now more inclined to going one step back (i.e. optimising for IC instead of PUR even if Purchases are what you're after) just because there's more data... and the more data post IOS 14, the better for FB... but that must've been a few weeks ago and I know it's changing rapidly now. Thanks for clarifying!

[@BenHeath]

Great question - I am going to lean more that way. But I will still very much favour going for what you want. You would need to be generating less than 10 of what you want per week for me to go with something higher up the funnel. That number may have been 5 pre iOS 14.

[@TauseefBaig-7k]

Thanks Ben

[@BenHeath]

Thanks for watching :)

[@anshiportrait1213]

Hey I just started learning Facebook Ad but In your beginners playlist it has more than 150+ video Which make it difficult for me to start off. Can you please create New Playlist which make it easier for beginners to start learning Please. I know that all 150 video are important but it is difficult for beginners.

[@BenHeath]

Ok that's a good idea. In the meantime I'd recommend starting here: kzbin.info/www/bejne/j2SYY5qGq66AeJo

[@mohamedel-toukhi4093]

Thank you so much, can you manage an account in Egypt 🇪🇬

[@BenHeath]

You are very welcome :) Are you advertising in English? If not it might be difficult.

[@mohamedel-toukhi4093]

@@BenHeath yes, we do advertise in English, but some comments and messages are in Arabic, but we can handle this

[@BenHeath]

Ok in that case it shouldn't be a problem. You can find out more about us here: www.leadguru.co.uk/

[@Progressionmusic1]

What’s the difference between spending $700 over 7 days ( $100 daily budget ) and spending $700 in one day? 7 days is a long time to test something.

[@ElizaWong]

Would also love to hear what you think about this Ben. Thanks for the video

[@BenHeath]

There's a big difference between those two. For Facebook to be able to test and optimise, you need time. For example, one of the variables Facebook optimises for is time of day - you can't do that with a one day test. You also won't be able to generate multiple exposures to individuals either. If you have a large budget and want relative answers quickly (Ad A outperforms ad B) then that approach will work. But don't expect the results to be good while you find out the answers.

[@rallenabishek]

Does ios 14 facebook change affects android users too?

[@BenHeath]

Yes it does but not in the same way. Android user tracking is affected because all of Facebook's tracking processes like Attribution settings have changed. But we don't have the same missing data with Android users.

[@BogdanPredko]

Ben thank you so much! you're the man and deserve an Oscar Award for Facebook Ads and a kiss from Angelina Jolie (since she's single now, she can do it)

[@BenHeath]

Hahaha - thank you very much

[@yuliahock9520]

Thank you, Ben! PLEASE help me with the question that has been killing me for a long time now. Why doesn't Google Analytics attributes any (or very few) sales to Facebook, while Facebook attributes to itself a lot of sales. I know there can be different attribution models and I played with them. I've also been using UTM. But Google Analytics still barely gives any credit to Facebook. Do you recommend a third-party analytics tool? Which attribution do you trust more - Facebook or Google? Any tips would be greatly appreciated!! THANK YOU!

[@BenHeath]

You are welcome :) there are always discrepancies between the two but they usually aren't that bad. Attribution differences could be the answer. You could also be seeing modelled data in your Facebook ad account that isn't very accurate yet. Have a look at how the data compares over 30 days - I guess it's more similar than over shorter time horizons. We don't have a default 3rd party tracking set up we use because it depends on the client and what CRM they are using (if any).

[@Shygrief]

Thanks! Tell my boss not to change campaigns every 3 days 🙄

[@BenHeath]

Hahaha - show them the video :)

[@garyleung1661]

when watching fb ads, my i phone start to heat up, until the phone start activites by its own, and battery drain much faster than ever too

[@BenHeath]

You'll certainly use more battery being on the platform.

[@Marlon5k]

What's your basic Ad strategy recommendation for New Instagram Accounts

[@BenHeath]

This: kzbin.info/www/bejne/j2SYY5qGq66AeJo And yes it applies to Instagram ads too :)

[@behrensf84]

stop using complicated what? I couldn't understand what you said.

[@BenHeath]

Probably sales funnels given the topic of this video.

[@ozlemozz]

🌟🌟🌟⭐🌟🌟🌟

[@kyonFTW]

Hi Ben Thanks for this great video. Just a quick question, Would you still advise to go for a conversion/purchase campaign even if the business can't generate enough sales per week to help FB to target the correct audience? Thanks

[@BenHeath]

Thanks Can. How many conversions are you generating per week? 10+ then yes I would - beneath that I would test it against other conversion events.

[@kyonFTW]

@@BenHeath Thanks Ben for your reply.

[@dararosove1899]

Thank you for this! Super helpful

[@BenHeath]

Glad it was helpful!