NEW Learning Phase is Great News for Facebook Ads!

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTlong-l... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-learningphase0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-learningphase0724-fbdfy

[@mihaellaa.7911]

Thank you so much for this update! Literally a gift sent from above!

[@vivacious229]

Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout

[@ValentinRosas-pz9ju]

KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!

[@HozaifaRadwan1]

the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁

[@simon_olapade]

Thank you so much for this Update☺️ 11:57

[@RahulSharma-ff7ld]

Thanks for Update Ben :)

[@rinathama]

Amazing... I needed this 😌

[@pradyck]

Sounds great! :) Thanks Ben!

[@subhashisroyofficial6651]

Happy Birthday Ben 🎉

[@A-Z_Canva-lk]

Thanks! very useful information

[@sayidimam]

Thanks a lot for helping us brother😊

[@BenHeath]

Happy to help:)

[@digitalmarketerken]

What about an engagement campaign? Always following from Kenya! Great info.

[@zsdadsas]

Thanks Ben! Awesome content

[@OzgulEzgin]

Thank you for this.. I was really struggling with this learning phase..

[@BenHeath]

Happy to help :)

[@arshin16]

Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.

[@brendonbonacci448]

I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account

[@jameskfletcher]

I've had it happen for 3%

[@KenCsurilla]

Happens all the time. So annoying

[@dextertittil]

What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?

[@SimpleLifeTreasures]

My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.

[@igordeoliveirasa6674]

Mine too

[@DrainedToEnergized]

Mine is showing the learning process phase ... might be only rolling out to some accounts for now?

[@normentpeter965]

Check all 3, campaign adset and creative column

[@tetramode]

​@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning

[@vishnuprasad-i5i]

Same problem happing with me too

[@tetramode]

Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?

[@user-eu4hy7jm5r]

I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering. Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.

[@consultoria7906]

mine too

[@marthe4943]

Yeah we just watched the whole video for nothing

[@DABLRShoes]

the new learning phare for 10 purchases was there for around 15 days in india and then its vanished now.

[@adrijancverlin4458]

So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )

[@ceruleanswim]

What level does the learning phase take place at - ad, ad set, campaign? Thanks, I’m pretty new to this!

[@rehanahmad3497]

I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.

[@m.rajeshkumar5131]

Same bro

[@kojoefante]

So how is this funny?

[@rehanahmad3497]

@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.

[@sumsumab1809]

Also learning phase is not machine learning. 50 events is very small sample size. Ai needs millions to properly train. What it is instead adjusting preferences of already trained model

[@mkingscott]

Thank you for the update.... So, with a small budget, I could target Add To Cart instead of Purchase, get 10 in three days to get out of learning, wait a day - oh, if I change the target to Purchase, it'll go back into learning. Dang.

[@littletops5726]

Was going to ask the same

[@DHealey]

I've never seen my ads go into a learning phase, they always just say active...

[@consultoria7906]

mine too

[@vishnuprasad-i5i]

I am also having same problem

[@mradulbhardwaj3147]

my also

[@zaidgodil3271]

Do on off again and again your ad and make changes or edit your ad. if you want to see LEARNING

[@DHealey]

@@zaidgodil3271 Doesn't make a difference. My ads never show learning no matter how many edits I make.

[@sumsumab1809]

Why campaign start in active right away? No learning shown. Also 0$ spent in learning phase. Im on day 6 and more than 50 optimization events

[@Benga-Eno]

What about leads campaign?

[@paarthsingh]

Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week. Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.

[@gokalifestyle]

Does anyone know if I need a pixel if my ads are directing people to my DM’s for online coaching service?

[@asadsherazi1034]

Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.

[@saintemmanuel5969]

Targeting the right audience?

[@asadsherazi1034]

@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.

[@fasal592]

It’s mainly your offer, which is your product/service which has less demand in market.

[@onyinyeezenduka5837]

Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this: Do you have an effective funnel and compelling offer in place?

[@TheReadWellPodcast]

The problem is that Facebook Pixels are a pain in the backside making conversion tricky to track.

[@dacutestchannel]

Use trackbee

[@MrXepicfaceX]

If I’m doing Facebook ads for another company, how do I set up a meta pixel for them? Like how do I get access to their website?

[@IslamicPulse0]

its still 50 in 7 days on my account, is this only in USA now?

[@YaboGod]

I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion

[@thethinker9283]

YEA ME TOO... what the heck??

[@user-zb4dj3uz8e]

Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?

[@LombokHustler]

I need to know this, please answer

[@wesleyede2081]

No ​@@LombokHustler

[@Mizaeducation]

My ads never says learning It says processing then active no learning 😅 it's new account small budget 4:06

[@igordeoliveirasa6674]

Mine too

[@marthe4943]

Me 2

[@malv447]

My ads & adsets always go straight to active without ever showing the 'learning' status on the delivery column. Why is this?

[@zahranieahmad]

what kind of objective do you use?

[@abdulahad4934]

same with me

[@thenecroyeti1]

Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).

[@matejantoncic9342]

Same on myside

[@igordeoliveirasa6674]

Same on my account. Any solution?

[@marketmonster6055]

BEN LETS SAY FOR SOMEONE LIKE MYSELF WOULD YOU GO LANDING PAGE VIEWS IF YOU ARE GETTING ONLY 1-2 CONVERSIONS A DAY?

[@alejandrojeremicmulero1991]

Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that. I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign. Do you have any tips?

[@onyinyeezenduka5837]

Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign. Facebook also tells me that sometimes.

[@ehab772]

what about messenger ads i can't see any learning phase status and know what happening now

[@PowzaKa]

My ads seem to just skip learning and go straight to active. How do I fix this, its like I dont even have learning

[@robynplatenkamp751]

How do I connect a pixel to my etsy website?

[@igordeoliveirasa6674]

My adsets never show learning. They always show Active directly. How to force them to show learning phase?

[@abdulhannan5310]

That isn’t a bad thing as long as you are getting conversions

[@iamhennywest]

Your using dynamic creative that’s probably why

[@smiless101]

What does that mean ? Bad or good ​@@iamhennywest

[@thelastbrobo7826]

I only see learning on the ad sets, not campaigns or ads

[@ericosoriano5169]

Why the fvk Fb Ads Is Changing Every Month Because More budget spending Ads More Sales To Mark Sucker Money🙈🙈🙈🤣

[@smiless101]

So is learning phase good or bad for us as small business running ads ?!!

[@BloomCorner]

Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective

[@talemwaivan374]

Thank u for good info, help here, Can u still use a pixel without having website. And how is dat done

[@user-er3ku7yt8e]

hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps

[@talemwaivan374]

@@user-er3ku7yt8e this has relieved me. And thank u so much

[@JohnKeever-w8c]

Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen? Edit: Nvm got to 10:51 in the vid :P

[@marthe4943]

Uhm I had two sales and my account never said anything but ‘active’

[@jackpower5036]

My ads never go in to the learning phase, always straight to active. Does anyone know why?

[@consultoria7906]

mine too

[@CurtisShannon-u4y]

I need 50 optimization events for my ad sets to exit the learning phase. Is this the same as 50 conversions? I think it is, but curious what you think.

[@BenHeath]

It is yes, provided you are optimizing for a conversion. Looks like you still have the old version of the learning phase.

[@getresultsnowinc]

My account said 10 now it’s back to saying 50 😮

[@WyattTeng]

It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?

[@farinajaffer1601]

Yes

[@VijayKumarIM]

What aout "Preparing"

[@Mwap439]

5:30

[@patrick_performanceone]

Not rolled out yet in Germany :(

[@BenHeath]

It probably will be soon :)

[@seansalingerfitness54]

Would your Facebook Mastery course be useful to a small Fitness studio ?

[@BenHeath]

It sure would :)

[@EveryCloud9999]

But 10 sales in 3 days = around 100 a month. That's around double the original learning phase rate.

[@VAVIBEATS]

it was rather 50 events for 7-10 days, so it might be even less events needed

[@BenHeath]

It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.

[@EveryCloud9999]

@@BenHeath Got it! Thanks for that.

[@thenecroyeti1]

I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts). I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data. What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.

[@VAVIBEATS]

yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.

[@user-gw7lv6lx6y]

My ads never went in the learning phase in the first place for some reason, I turn it on and it's active ..

[@Getcalled]

Mine did this when it was new

[@BenHeath]

That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.

[@Getcalled]

@@BenHeath No, this happens to new accounts. Mine did this at first then once it had spend behind it it went into learning all of a sudden. Same thing is happening with a client- New account no conversions, once he spent 2k it goes into learning mode just like mine.

[@user-gw7lv6lx6y]

@@BenHeath it currently happens to me in my new ad account, I only started running ads 2 months ago

[@Nodsaibot]

time to sell burgers at the curve bois!!

[@HanbalDigital]

Amazing update but give me meta official update link

[@fadistien]

Learning becomes limited after making 40+ purchases.

[@kiausiuslt99]

cool info, but that could have been a 2 minute video thb

[@PirachaNajeeb]

H Ben. I kinda feel like you dont have many clients now, thats the reason you started with all these youtube videos to make money? just curious

[@David_FX3]

Man you talk too fast bro It makes it more difficult to learn form you

[@Whispers-sports]

you are very fast , speak a bit slow please

[@marthe4943]

He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing

[@Whispers-sports]

@@marthe4943 you are right , i also feel that way