How To Stop Facebook Ad Results Dropping Off FAST!

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-resultsdropoff0824-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-resultsdropoff0824-fbdfy

[@bdotdilla]

Thanks so much Ben! This is an absolute Gold Mine! I got hired for a friend of mine to do social media ads because i'm a videographer and have been working in the auto industry for 3 years now. I never understood the back end and what it takes. I only did the videos and let my clients handle the back end, but for my friends company that i'm working for, he wants me to do both and i'm learning so much already. It's a lot of work but this is really helping me understand targeting customers in a whole new way. I actually want to pitch him the idea of purchasing your course so i can have a more structured way of learning everything. Thanks again for all your help!

[@ohalpin]

Hey Ben, it would be interesting for you to show us the mechanics of how you go about optimising dynamic creative ads. i.e. when you want to remove underperforming elements within an ad, I’m not sure if you should duplicate the ad or not before removing poorly performing elements and adding new ones to test.

[@zeyadwahid9986]

I’ve been running ads for a roofing client in the US for 3 months. The first 2 months everything was going well then it stopped generating leads though the metrics are good. And now for another in a different niche in the US doing the same thing. And all my other clients from other countries working very well with no issues.

[@nytimesstory]

Thanks for your valuable tips and experience. I learn marketing from your videos and now I run a marketing agency. Thanks Ben ❤

[@BogdanVasyliv]

Hey, Ben. Thanks a lot for your videos. Facebook gives the same ad set a new audience every 24 hours. So turning off an underperforming ad set today means not giving it a possibility to show some good results tomorrow with a new audience. Please share your opinion on that. 🙏

[@MazenRizvi]

thanks a ton ben. one of the best vids on marketing ive ever seen

[@BenHeath]

Thanks a lot :)

[@curtisthacreator2231]

I have one as that has been consistent for the last 6 months!! But now all of a sudden it’s super slow I’m not getting any sales I don’t know what my next steps should be?

[@LilTreyyy97]

Thanks Ben for always providing value.

[@erenkilicaslan2807]

Hey Ben, In general, do you still use detailed targeting or just use adv+ and let META find your target?

[@TeddyEvaScents]

What problem does a home fragrance brand solve? 😅 that’s always been my sticking point. Like we help people relax, we help a home smell nicer - feels more like a luxury add-on rather than a solution to a genuine problem. Luckily, a lot of people already know about home fragrance though, so we probably don’t pitch to unaware people very often 🤔

[@BenHeath]

I would say it solves the problem of their home smelling bad or boring. Which would be exacerbated by having guests visit.

[@Nick_Dara_Alex_Barry_uglyAds]

@@BenHeath Ben, you are very good at explaining the marketing fundamentals more than eneyone. I watched many videos about this marketing concept of 5 stages of market awareness and I didn't understand it fully until I watched this video. bravo ben. btw, why you don't talk too much about marketing side instead of just technical side of FB ads?

[@OneDreamSports]

What kind of campaign should we launch when we announcing a new collection of gymwear which will be for sale in 2 weeks. we want to warm and hype up our audience. they should sign for our newsletter and save the exact date when the collection will be launched. In the end our target is still to get them to purchase, but just not now. should we run traffic or conversion campaigns?

[@childcarebizmarketingmadeeasy]

What’s your best advice for an ad budget of $300/ month for a membership business model?

[@ReadyForDreams]

This is a solid vid with tons of useful insights, thanks ✨

[@jelle2126]

Do you use advantage + audience or original audience in the CBO campagne?

[@emmw74]

Does that mean that an ad (eg video ad) that targets an audience who is unaware will be the lengthiest because it needs to talk about so many things as compared to a video ad targeting a hot audience?

[@mihaellaa.7911]

Damn good tips! Thank you once again, Ben!

[@marketmonster6055]

For instance, let's say you are working with a roofing company what would be some good ideas to get appointments or Leads for people who are in the problem unaware pot

[@aronuchukwuezugo615]

If you ask ChatGPT it will give you lots of ideas

[@-helen]

Lead Generation Suitable Situation: When the primary goal is to directly collect potential customers' contact information and encourage them to schedule an appointment or inquire about services. Strategy Settings: Educational Content Ads: Design ad content to educate potential customers about the importance of roof maintenance, specifically showcasing solutions for common roof issues such as leaks and aging. Use infographics and short videos to highlight the benefits of the service and the importance of regular inspections. Optimize Lead Forms: Create a simple form to collect users' basic information (such as name, phone number, and email) and their needs, ensuring the acquisition of effective lead information. Offer Incentives: Provide discounts or offers (such as “free roof inspection” or “service discount”) to encourage users to fill out the form and provide their contact details. Call-to-Action Buttons: Include clear call-to-action buttons in the ads, such as “Schedule Now” or “Get a Quote,” and consider linking these buttons to WhatsApp or phone for users to directly contact the company.

[@adeleofficial]

Thanks! But does this also apply to messaging CTA?

[@aleksandarnovachki9212]

Great Point 👌

[@NikNik-px2jz]

Thanks your videos help a lot. I have a question! Can we run ads for medical tourism? They offer services like Anti-aging, Look younger solution’s, diabetics, autism. They cure everything naturally using stem cells. My question is can I run ads for them?? Is it safe ?

[@BenHeath]

Thanks :) Yes you can, but you will have to be very careful with what you include in your ads. It will be easy to get ads disapproved and your ad account disabled. I'd make yourself very familiar with Meta's advertiser policies

[@NikNik-px2jz]

@@BenHeath 👍 thanks Ben

[@NikNik-px2jz]

@@BenHeath Thanks, Ben. I have to run ads for a client. He is in my country but his target market is Dubai (targeting Dubai from my country), so my question is Should I spend the same amount as I do for ads in my country, or should I allocate the budget based on the advertising costs in Dubai? There is so much difference in our currency so does it work if I spend what I spend in my country?

[@_DSRajput]

Can you just tell me in brief how should I setup my campaign for this strategy if I have creatives targeting lets say the problem aware, solution aware, product aware and the hot audience . What changes in the campaign structure ?

[@kaiyengoh9140]

He showed in this video. Try watching again

[@HAL9000.]

Hi Ben, great vid. Thank you. Does this sound right: I find with traffic only ads, this happens, but not just for that reason. It seems to show people that have already seen the ad, and therefore likely to click. I know this because I invite everyone to like the page, so I can see these metrics. Therefore, sales do reach people on the fence, but not a huge spike in conversions, In fact, I find the inverse, because it's the same poeple seeing a new ad, and having a nose. The conversion rate slowly climbs and then levels out.

[@BenHeath]

Yes that’s right. You can fix that issue though by using a conversion based campaign objective.

[@lokmunchan1791]

Gold , Thank you for your inspiring videos

[@BenHeath]

Thanks a lot :)

[@ashman123456789]

notice the targetting no longer works, getting leads from like 15 hour drive away... and like im talking 40% of the leads. I have 2 tests going one is radius and one has the region to see if that would fix it, DO i have to go around and exclude every single part of the country apart from the area I work in? whats going on ?

[@Karl-o6y]

Guys, do you know payment services for fb that not high risk?

[@tetramode]

So basically a reverse funnel?

[@tommy-gforce]

How would this funnel of problem solving work if you have a product like home decor that doesn't really solve a problem?

[@adinanjuma4167]

You are tired looking of unatractive house!?? Hahahahah. I think, you solve problems. Better ask your clients why they purchased from you. You'll learn a lot! Or you have a photo of a beautiful house...you ask, do wish this is yours..Hahahah

[@MrsDyarvane]

My ads get rejected by Meta when I use words that are targeting like “are you struggling with ….” I dont know how else to phrase it.

[@hariselahi1417]

I do know this concept but no one on KZbin has practically explained how to set up your campaign to get this done

[@aronuchukwuezugo615]

Ben has a video on it. Search his channel for the best Facebook Ad account structure.

[@schoenemann5413]

That’s easy if you understand the principles

[@LilTreyyy97]

Do you recommend shutting off the campaigns when they start dropping off like this?

[@BenHeath]

That depends on the business and how significant the drop is. Sometimes yes but often will we try and work through it.

[@caleboudbier]

How many post and followers do you typically need on your facebook/instagram page to get approved to run adds?

[@wayoflifeaikidojo5427]

None, as far as I’m aware. I started ads when I had around 30 followers.

[@caleboudbier]

@@wayoflifeaikidojo5427 hmm do you know some common reasons it may not be working?

[@benjisantos1947]

Hey Ben, I have had a successful campaign for months, I was consistently getting sub 7$ cpls for one of my clients. All of a sudden in the last couple weeks the cpl has been through the roof and there are some days where I have 40$ cpls on the worse end and on the best days am getting an 8$ cpl. Is it as simple as running new creatives+ copy or is there something deeper than that?

[@BenHeath]

That is most likely as fatigue. New high quality ads will likely be the solution

[@Mizaeducation]

I have 2 ad accounts I started both of em new One has learning phase The other starts directly no learning phase Why and what's the difference?

[@BenHeath]

The other ad account will still be learning even if Meta isn’t displaying that. I wouldn’t worry about it.

[@utorekami5058]

Dont get me wrong. Maybe Im wrong but i got a feel all those GURUS keep track in exactly same time when people struggle with something, they create video with big heading , teaching you how to solve something. When you guys actually help someone land their first 10 sales then ur legit. Showing your 2222 milion stores....not really.

[@Penskeeee]

Next teach us how to get out of the shadow ban zone (ultra high CPMs)

[@micheleberto1846]

so you basically suggesting to create new ads in the same original campaign, but each time with a new, different message?

[@BenHeath]

I would add new ads into the same campaign most of the time, but not always. We will usually test new offers separately for example.

[@micheleberto1846]

Starting a new campaign with new offers has no purpose for the matter of this video. We are talking about the same offer that sees a drop in results, isn't it? Why starting a new campaign then? This will lead to show the new ads to the most potential customers out there (that most of the time are people that have already bought from you in the past) so you won't have a clear vision.

[@invain5594]

@@micheleberto1846 there are all type of customers in the reach you are going to get so if you are going to spend 10$ for a day then split it in 5 and make differend ad creatives and messages to get the attention of each "layer" of customers

[@SarahDigit.]

💯💯

[@EmersonNogueiraCoversbrasil]

Gold!

[@BenHeath]

Thanks a lot :)