How To Structure Your Facebook Ad Campaigns The RIGHT Way!

[@BenHeath]

Thanks for watching guys! Let me know what you think of this video in the comments below :)

[@alaskanmalamute101]

good vid Ben how big do u recommend cold audiences should be.

[@BenHeath]

Thanks a lot Niko. In an ideal scenario I would target cold audiences that are 250,000+. But that isn't always possible. Particularly if you are advertising on a local basis.

[@BenHeath]

@@alaskanmalamute101 thanks a lot. Ideally I like to target cold audiences that are 250,000+. But that isn't always possible, particularly for local businesses.

[@TheVideomate]

Hey Ben! Great video and even better content in your channel! I've got one question regarding this video and ad campaigne structuitng. What about dynamic ads? Should we use that while testing or not? Could you please share your comments on that?

[@Mr.CreamCheese69]

What if I am brand new without a warm audience or lookalikes?

[@jonylopez215]

I actually like this channel because you're not those fancy digital marketers jumping and doing weirdo things, showing rented Lamborghinis, or doing stupid shit to draw people's attention. Just a normal professional video and explanation. Thks

[@BenHeath]

Glad to hear it :)

[@ellysmiler1029]

Soo true

[@davidecorizzo]

One of the best videos I've seen on Facebook Ads so far. Thank you!! 🙏

[@BenHeath]

Glad you enjoyed it!

[@SteveVickAK]

Great info. And very well presented. No rants, no long side-tracking, no overbearing self promotion. Just 26 minutes packed full of useful info. Thanks so much.

[@BenHeath]

Glad it was helpful!

[@jenlibuttihomes1712]

This video blew my mind! Not new to FB ads, but I have seriously learned so much from you, in particular this video. Thank you!!

[@BenHeath]

Hi Jen, that's great to hear - thank you for letting me know :)

[@AaronTrainerFit]

Isn’t it amazing the value he’s providing? I can’t believe it’s free. I guess the businesses with the money to pay but not the time to learn hire him, and then we get all that benefit for free! Truly grateful to have found this channel

[@juliuspreloznik7236]

Ben NEVER STOP making these videos. They're life savers for me and the business i work for. Thank you, thank you, thank you. I'm buying every single course you have.

[@BenHeath]

Great to hear!

[@ellysmiler1029]

Hands down this is by far the best facebook channel and most use full video every on youtube . Thanks for your honesty👏🏻

[@BenHeath]

Wow, thank you!

[@DeviDalyYoga]

Amazing to have it laid out in this way! You are a glimmering light in the midst of my festering hatred for Facebook advertising. I've given them SO much of my money for useless ads... but I'm learning a ton from watching all your videos this week, and I'm starting to think I might be ready to try again. 🙏

[@soroya28]

Such an inspiring video filled with gems. I took notes the entire time and glad I stumbled across your video.

[@BenHeath]

Glad you enjoyed it!

[@rachyrache1]

My Facebook Ads Manager self is so happy for your existence. Thank you so much for all that you do, Ben! Please don't stop creating videos like this. More power!

[@BenHeath]

Thank you! Will do!

[@muhammadkijera76]

Man i love this guy, he is not like those bla bla bla youtubers - the explanation is very clear, simple, interesting and easy to understand, i've taken some paid facebook marketing courses, but dammm! these channel is way better than those paid courses. 👍👍👍👍👍

[@BenHeath]

I appreciate that!

[@pichiekyle]

The quality in these videos honestly blows my mind. It can be so overwhelming especially because we are putting out money on the line each time we experiment. This takes so much guesswork out of the equation. The fact that it's all free is a steal. How can we support you better for all this free content?

[@BenHeath]

Thanks a lot, that is much appreciated and great to hear! Just spread the word about my content when you get a chance :) Also, if you haven't already I would check out my free training on Facebook Ads Strategy (link is in the video description). At the end of that training there's something you might be interested in :)

[@fryzka9]

Ben, I just found your channel. After rather disappointing experiences with marketing agencies I decided to dig this shit myself and I do 200% better. Now with your help and all the knowledge you share here, my small business will be on fire :D Thank you so much, you're amazing! love you man!

[@BenHeath]

Thank you very much for the kind words, they are much appreciated and I'm glad I can help. Also, very well done!

[@HaraldinChina]

22:30 intuitively I'd expect different ad content for warm audiences over completely new targets. Obviously there's a difference between conversion and awareness campaigns. Just wondering if in this example, you just feed 3 other sets a conversion ad just to see if it works without prior awareness or consideration.

[@vikramanand]

Ben when you duplicate 4 ads, you get 16 ads in the ads manager. Although 12 of them are copies of the original 4. So I created the original 4 in one ad set. Then published that. Once done I created the new ad sets as suggested by you and then used the original 4 ad links in the new ad sets instead of creating or duplicating ads. That way I only had 4 ads instead of 16 duplicated ads.

[@mohammadimranhossainanik8495]

Became a fan of you fan! You just don't hide anything and give your all. Lots of love from Bangladesh

[@BenHeath]

Thanks a lot :)

[@AshThaOne]

Just a question. If I find that an ad/asset is performing really well, should I duplicate that as or increas it’s budget to scale the ad?

[@wiseasstories]

Hey Ben thanks for your excellent videos - have spend four hours on it and feel much more comfortable with the mystical world of digital marketing! Would still prefer to outsource it all but unfortunately I don't have $3k a month to spend but when I do will drop you a line! Thanks for sharing your knowledge/skills/expertise.

[@wells2671]

Hello Ben, thanks for the info. Three questions for you. 1. which metric are you using to determine which ad and ad set to keep if they all performed similarly? 2. If you had to use UTM codes to track results instead of the FB Pixel (tracking sales on a site that doesn't accept the FB pixel) would you have to create a different UTM code for each ad to allow you to differentiate between them? 3. Why use a conversion and not a traffic campaign?

[@tooclosetovomit6970]

This is generally helpful. What i'm confused about is overlap. A lot of the items I sell have very similar audiences, and eliminating crossover kills performance. So I've combined different products into single campaigns, which I don't really like, but seems the best way to avoid campaigns competing for the same people.

[@jennafox7990]

this is such a under-rated channel you should 100 of thousand of subscriber. just saying

[@BenHeath]

Thanks Jenna - I'll get there :)

[@Footballstreamings]

17:36 can’t I just set a low budget for the warm audience then (in separate campaign) and a higher budget on the Cold audience campaign?

[@gmacv3777]

The best Facebook ad video ever!

[@BenHeath]

Thanks a lot :)

[@AaronTrainerFit]

This is the best FB ads channel on YT. Very impressive. The way you teach, you’re not leaving anything out, it’s giving me confidence that with some time watching and learning I can do this for my small business. Thank you! I’m predicting you’re channel is going to be the biggest and best in this category. One thing I love about this channel is that you respond to every comment. And not just “thank! ❤️ “ but you actually answer questions. Idk how you can keep that up when you have thousands of comments coming in every few hours but mark my words: if you figure out how to do that (hire someone just for that? Employ your mom? Idk) there just won’t be any stopping you. Your channel feels personal and that’s what makes it different. Amazing stuff thank you!

[@BenHeath]

Wow - thanks for the kinds words :) I don't manage to respond to every comment anymore but I try my best.

[@AaronTrainerFit]

@@BenHeath you’ve responded to each of mine 😂 good work and thanks for the value

[@christianelisha]

Thanks for all your tutorials, they've been super helpful. Please, doesn't pausing an ad set or adding new ad sets to a CBO campaign cause it to go back to the learning phase.

[@brianedwardsu7404]

ONE OF THE BEST COURSES

[@tomprice2517]

Mate you're a legend, your videos are super informative and helpful!

[@BenHeath]

Glad you like them

[@mikeschude1925]

@Ben Heath great video! I have a question about budgeting. Is there a way to create a max budget among ALL campaigns, rather than a budget PER campaign? Thanks for your help!

[@BenHeath]

Hi Mike, thanks a lot. You can set an account spending limit but I don't think that's what you are looking for. You can't set a CBO for campaigns, where one centralized budget is spread according to performance. Maybe one day :)

[@blakej8126]

Hey Ben. Once the 7 days has past and let’s say I turn off a video and image ad that is underperforming… and replace them with new creatives… do you then use those new creatives in the other adsets in replacement of the underperforming creatives through all adsets? -Also is there a certain way to scale for this style campaign? How many sales per adset before changing the budget? -Does it mess with the optimisation when you add new creatives to each adset? Or is that not a problem?

[@kirstenjewell5297]

So glad my colleague recommended your videos. So much info and value!

[@BenHeath]

Awesome! Thank you!

[@bencleugh9327]

Hands down the most useful video I have watched on FB ads to date, thank you!

[@BenHeath]

Glad it was helpful!

[@712Jefferson]

This is SO unbelievably helpful. Brilliantly done. Thank you!

[@BenHeath]

You're very welcome!

[@gabrielevans9016]

Hey Ben! Took your advice from your FB group about targeting a Lookalike audience at 10% for a local business. Oh my goodnes!! It actually worked. 1 day- 19 leads at $1.18 per lead. Just for people showing up to an event/giveaway

[@BenHeath]

Hi Gabriel - that's fantastic. Thanks for letting me know. Hopefully the great results continue.

[@jameshalligan6142]

Gabriel Evans Awesome job dude. What niche are you in?

[@gabrielevans9016]

@@jameshalligan6142 that was for a Barber Shop haha

[@jameshalligan6142]

Gabriel Evans Good results! I’ve gone to the same barber for like 10 years. I did the math and I’ve spent over €1500. That’s the power of LTV. Just getting a couple of new customers to switch over from a different barber is actually a lot of money in the long run.

[@bhushang9300]

One of the best videos I've watched on Ad campaign structure! Love it

[@BenHeath]

Great to hear!

[@bmlabs7308]

Hi Ben, Loved the tutorial. It was so detailed & step-by-step. You're the best when it comes to learning FB Ads. Although I've got 2 questions. 1) Why did you use CBO and not ABO, as you only had 1 Ad set for this campaign? Or should we follow the FB Ad Campaign Structure Format here too. (1 Warm Audience, 1-2 Lookalikes, 1-2 Broad Interest Targeting, etc) 2) How do we scale campaigns like these, if we were to run them for clients? Or is it not required to scale, as they'll get consistent Leads? (Let's say 20-30 Leads/Day)

[@BenHeath]

Thanks a lot. 1) I much prefer CBO and would usually use the campaign structure demonstrated here with multiple ad sets. 2) I've got videos on scaling on my channel. I'd recommend you check those out :)

[@orishilon9473]

Great video! Thank you very much for the valuable information you are sharing

[@BenHeath]

Glad it was helpful!

[@jewelaus8906]

Ben that was a great Vidoe. I started just two weeks ago watching your videos and already I have set my adds to covert and I am turning over more in sales already, this video will only improve my testing you explain everything so well so thank you heaps

[@BenHeath]

Fantastic! Glad to hear it :)

[@lorie0926]

Thank you for an informative and user-friendly tutorial!

[@AkshatTongia]

This is pure gold, thanks a lot mate. You legitimately making life easier here!

[@BenHeath]

Happy to help!

[@empoweredwoman3911]

Hey Ben, have set this up for a local bricks and mortar service we run exactly as you suggest! the leads are flying in! thanks for the info!

[@BenHeath]

Fantastic! Great to hear :)

[@ajredaelli]

Wow - love it! Seemed complicated but it makes a lot of sense. Awesome job. I'm a "newie" and I will be watching some of your other videos. Thanks for sharing. Great find for me!

[@BenHeath]

Glad it was helpful!

[@jacobgaldes3330]

You’re literally saving my job thank you so much for sharing your knowledge

[@BenHeath]

Happy to help!

[@kiaorionmusic2520]

continually bringing the fire!

[@richobrien6135]

Great video, and clearly explained. Nice one!

[@BenHeath]

Glad you liked it :)

[@tenniswithric]

Thanks Ben. You mentioned in this video 3-5 ad sets to be ideal. But you also mentioned in another video to have 10-12 ad sets when targeting competitors customers?

[@BenHeath]

First option is correct and what I do almost exclusively :)

[@wiseasstories]

Hi Ben, questions. We are an eCommerce business and I've setup the campaign as per above with a series of 'all-season' ads. It's working well enough. Seeing how seasonal retail is though we'd also like to run specific ads for Easter/Christmas etc. What is the best way to do that - should have pause the existing campaign and start a new campaign specifically for these periods? Or should we just add in "season specific ads" to existing campaign? The problem with the latter is Facebook doesn't automatically prioritise new ads - is it as simple as pausing all the other ads?

[@160rav]

Wow, just mind blowing. Really simple to follow and demystify FB adverts. Was wondering how to tackle A/B testing but think this CBO approach is way better. It might get a little tricky by adding tests for headlines and copy, but will certainly try this out.

[@BenHeath]

Thanks Raveen, that's great to hear. Yes I'm a big fan of using CBO and allowing Facebook to optimise various elements as opposed to using Facebook's split testing tool.

[@chegwindone]

Just stumbled across your videos Ben - short note to say they are very useful, very transparent and I'm learning a tonne. Keep up the good work buddy

[@BenHeath]

Awesome, thank you!

[@ShelitaRN]

I love it, you've got a video for everything! I can't wait until I can say that! I love your teaching style, I can't wait to set up my next ad campaign like this! Thanks so much!

[@BenHeath]

Thank you so much!

[@rollinmetzger7392]

If I am testing out different ad sets, keeping the productive ones going while adding new ones to the roster, how well do the older as sets stand over time? Does an ad set become less productive over time?

[@LucaDavenport]

Hey Ben, great content! Two quick questions 1) I've always been told that split testing lots of different audience targeting (ad sets) is the key to finding the ones that perform the best. If that's the case, wouldn't it make more sense to have 10+ ad sets all running at the same time, being split test, if you had the budget? 2) If an audience (ad set) performs well for you, do you then split test variations of it? For example 3 x ad sets targeting the same interest, each with a unique smaller age range, to see which age range performs best for that audience?

[@vladvitel9190]

You can do that testing in ABO

[@freeskierjim]

I like this streamlined approach Ben. When it comes to duplicating the ads - have you thought about using the same post across the various ad sets? IE all five ad sets interact with the same ad - the only benefit of doing this would be social clout - more likes, comments, views, etc.

[@BenHeath]

Hi Jim, we used to do it that way but you don't need to anymore. When you duplicate an ad across ad sets, Facebook will automatically concentrate social proof :)

[@freeskierjim]

@@BenHeath whoa, did not know that! That should save some time

[@chitdigital7057]

Great video, but wouldn't the images and videos differ for the warm audience adset vs the look-a-like or interest-targeting ad sets?

[@marpex-market]

What if i have 2 main targets in the same website (or more) Lets say a have products for cars and for bicycles. Do i adviertise them in the same Warm, Lookalike, Cold audience or do i need seperate campaigns and double the budget?

[@tiffanycmyers]

Regarding the advice to use just 1 campaign - under what scenario do you recommend using more than 1 campaign? Do you recommend using a different campaign for each product as others do, even if the audience is the same, but ad creative is different?

[@BenHeath]

I like to use one campaign per product range usually - when using the Direct To Offer strategy at least.

[@StartAStudio]

Great video... slowly wrapping my head round all things Facebook sales funnels. My one question would be, if using this campaign setup... if the ads were going toward a lead generation landing page i.e. an ebook mail capture form. Would you remove the warm leads Adset from the campaign and advertise to them with a different campaign?.. Would have a different campaign for each step of a sales funnel approach?.. i..e. Warm lead, but not yet shared email address campaign, then another campaign for those that viewed your paid product page but are yet to take an action. (I'll watch your webinar to see if that helps..)

[@prabowotarantula524]

Great value Ben. I'm gonna launch a traffic campaign tomorrow... Damn... So nervous and excited !

[@BenHeath]

You got this :)

[@stefanschreier8757]

Super helpful! Easy to follow and great tips... 2 thumbs up!

[@BenHeath]

Thanks a lot Stefan :)

[@allthingslashawnda9685]

First of all thank you!!! second of all I'm confused as hell!!! I was today years old when I learned that ADs were not the same as AD Sets! I was today years old when I learned that within the AD Sets you could create multiple test ADs and duplicate them!!!

[@sherifabdulla]

This was exactly the video I needed!

[@BenHeath]

Glad to hear it :)

[@GauravKumar-ce4kt]

I was looking for some Facebook ad video and I went through your videos .your videos help me a lot to understand many things related to FB ads. Thanks you 😊

[@BenHeath]

You're very welcome!

[@SinikkaLiTV]

Thank you SO much for all your content! It's been so helpful!

[@malikmammadov8615]

Thank you Mr, Ben for your help. There is one thing that I want to ask. If I create more than 1 ad set or ad in ad set to test which one performs well, am I going to be charged for each ad sets daily ?

[@smatcoplus_dm6450]

Hello Ben, please does the audience base influence the budget in face ads? For instance setting my budget of $20/day to run an advert in certain locations of a country and using same amount to target the whole country or even two countries which obviously have larger audience. Please what will be the difference between the two?

[@sydneyhancock2944]

Hi Ben, thanks so much for all of your great videos! So helpful! I've been wondering - how would you structure a campaign that targets two drastically different audiences? Especially when you are creating audience-specific ads that wouldn't be applicable for one of those audiences? In other words, how would you structure a campaign when you need different ads for each ad set? Should you just create entirely separate campaigns? I hope that makes sense! Thank you in advance!

[@MindfulnessTarot]

Such a great video, I learned so much in just 26 min. I now can see what is works best in my ads. Thank you!

[@BenHeath]

Great to hear!

[@juanaloulehoux]

So what should you optimize each of the ad sets for? the interest and lookalikes for Landing page views? and the retargets for purchase?

[@BenHeath]

All purchase or whatever conversion you want :)

[@jo-annemaduro4196]

Can you also use conversion (or should you then use traffic) for ecommerce that is luxury and tailors to both end consumers and retailers and therfor do not show the prices on the website, but only allowed to click for get quote on website?

[@jo-annemaduro4196]

Help please :)

[@chloep5387]

This is exactly what I was looking for! Thank you Ben x

[@BenHeath]

You're so welcome!

[@thedioncebrand]

This is so much value!!! I really appreciate you Ben

[@BenHeath]

Thanks a lot :)

[@adinacohen3675]

I love your content! So helpful and valuable. I'm literally sitting in a Saturday morning taking detailed notes🤓

[@BenHeath]

Fantastic - glad to hear it :)

[@mrgreenstring3768]

Hey Ben, I have a very specific question for you and I hope you can help me. Let's say I'm going with your suggested campaign structure, so I have 1 campaign, 3 ad sets which each target different audiences and 3 ads per ad set. Let's also say my ads each are in different formats (1 single image, 1 carouselle and 1 video). The video is in "story-format" so I only want it to be shown to people in their stories but the single image and the carouselle I only want to be shown in peoples news feed. That's where my question comes up: Is there a way to manually/differently place ads within the same ad set or does facebook automatically know where to optimaly place those ads? Or do I have to create seperate ad sets for different ad placements?

[@gagerael]

Your Videos are awesome! Very detailed & helpful thank you!

[@BenHeath]

Glad you like them!

[@Opportunitiesconnect101]

This is such a great video... Thank you. Am having some difficulty understanding the part where you copy the ads into the different ad sets. It’s not quick clears from your computer, please could you help with clarifications. Thanks

[@BenHeath]

Thanks a lot. You just want to use the duplication button :)

[@wotwot2]

Hey Ben, thanks for always providing amazing value with all your videos! I had a question... What's your opinion on structuring by location? Have you had a lot experience setting up 1% purchase LL ads for different countries? Should I be splitting them off into different campaigns by country, or should I keep them in the one campaign as different ad-sets by country?

[@WeAreRGM]

Ben you are an angel from heaven, I am sure of it! So good!

[@BenHeath]

Haha - not sure about that but thanks for the kind words :)

[@fooolra]

Hi Ben! I've probably watched all of your videos and normally find them very useful and accurate but I've done EXACTLY what you've outlined in this video, specifically made a warm audience adset within a CBO campaign. The adset is not spending and I've just spoken to FB support and they say because the other adsets are so large and the warm audience is so small, the CBO campaign pumps all the money into the large audience adset. So I don't see how you could have any luck with the way you've described the structure in this video. Did I miss something?

[@linnkristensen]

Really helpful video, thank you Ben! How do you create an overview of the target groups that actually worked the best? If for example target group A and B worked well, but target group C did not work as well as the others. How to you save this information for when you set up the next campaign? Do you have some kind of overview ore document for well-preforming-target groups to use for similar campaigns in the future?

[@jennicadelacruz9980]

I really love your campaign structure! It's very organized. 🥰 Quick question: If we saw that 1 adset and 4 ad formats is performing well, should we dupe the campaign and just run the adsets and ad formats that performs well and then turn off the old campaign?

[@BenHeath]

Thanks a lot :) I would make the adjustments within the existing campaign. So I would just turn off the under-performing elements.

[@ladiepabillar5356]

Got a question for your here Ben. So What If I have 4 Ad sets for different ad formats in 1 CBO campaign. 2 of my ad sets are winning and the rest 2 is loosing so I turn off those giving me not good results then I will test 2 new ad sets in that campaign. My questions is what to do now with the 2 ad sets that is winning? should I go to the next round by testing the creatives? Or should I just test the 2 new ad sets that I will adding? what will happen to the ads with the 2 winning ad sets I have will affect the ad fatigue? Please Need some more enlighten me. Thanks!

[@meshakhtar6932]

hello ben, thankyou for guiding us. very helpful.

[@BenHeath]

Happy to help :)

[@justinrobertson5512]

Hi Ben, this is by far the best video I've ever seen in terms of simplifying ad structure!!!! Thanks for the great content - one question: When you're testing different ad formats - image/ video/ carousel - would you also reccomend isolating the platforms for those image/ video/ carousel posts - or would you say it's fine to have facebook and instagram selected for all of those formats if CBO will push the better performing channel? Thanks again :)

[@BenHeath]

Thanks a lot Justin. I'd go with option 2 there :)

[@patl1128]

Hi Ben, great video! My question is what if the one interest selected gives you too small of an audience (below 250k), should you bundle a few more with it? Also, for a list of previous customer, since it's so hot, what do you think of a cheaper 'traffic' campaign or does CBO just beat that? And regarding countries, how do you manage those, let's say you are doing well in 20+ countries.. do you go one by one, or group them in tiers (economy), and do you separate them at campaign, or ad set level? Finally, if all 5 ad sets perform well, do you just start a new CBO campaign using different targets? Thanks!

[@ttrdn]

Hi Ben. Thanks for the helpful content, learning so much. Would you apply this same ad set segregation if the only targeting we have is by country? So let's say we want to target different countries, would you recommend just having one ad set targeting all those countries, and then breaking down results with Facebook's breakdown tool, or actually having a different ad set for each country? At what point do we divide ad sets, if Facebook is already optimizing if i put several targeting options in one ad set?

[@KaleeHewlett]

Hi Ben, great video thank you! I've super new to fb ads and trying to find an answer to this question ~ I have two fb pages and one ad account. Should I manage both pages under one ad account or make a different ad account for each? Wondering if both options are possible and which if so which is better and why. Also by accident I seem to have set up 4 Business Manager accounts (not sure thats even possible! ;-/)and wonder if I should delete 3 and keep just the one, or even if I can? I'm so confused ~ this is what happens when you're new and overwhelmed by this process! Ha

[@MrSyafwans]

love to see your video's...one of the proven mentor in Facebook ads marketing strategy...

[@BenHeath]

Thanks a lot - that's much appreciated.

[@WeAreDanandSam]

After I hit publish on my campaign (6 ads, 4 ad sets each) I’m getting an error that says to “specify a promoted object for the Ad set”. What am I missing?

[@WeAreDanandSam]

For reference I am doing an ad for conversions. Sending leads to a landing page URL to purchase a digital guide. Do I need to enable dynamic creative or offer?

[@BenHeath]

Hi Samantha, you don't need to enable dynamic creative of offer. I'm not exactly sure what it means by a promoted object. It could be the conversion event? Have you specified a conversion event to optimise for at the ad set level?

[@WeAreDanandSam]

Ben Heath I did some more digging and I think the issue was I had it set for conversion instead of traffic. This is my very first AD Campaign so don’t I have to start off with traffic until I have conversions to go off of? can you clarify what you mean by conversion event? I’ve been watching all of your videos and I’m watching the replay form your webinar today! So much great info!

[@WeAreDanandSam]

@@BenHeath I got it figured out! I was missing Facebook Pixel! :)

[@GK-pc6dp]

Hey Ben, great video, I learn a whole lot. One question, would you use DCT to test out the ad formats & creatives? And does IOS 14 update has any affect on DCT? Thanks a lot!

[@ZiaKhan-nf2hh]

Hey Ben, could you update this video for 2023? Thanks for all the amazing content!

[@BenHeath]

I already have :) Here you go: kzbin.info/www/bejne/jme3m56DfcSlaKs

[@seanhills753]

Awesome content Ben, I'm desperately trying to improve my Facebook ads skill set and these videos are invaluable. Keep going! :)

[@BenHeath]

Thanks! Will do!

[@anneelhayani3170]

Thankyou wow mr compute talking to me huu xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx yes keep talking l don't mind at all hu hu hu hu hu this wonderful experience and very enjoyable thanks very much respect for your hard work aswell and huu you mr computers wow lm exited and extremely happy and excited and proud and excited and proud and happy happy and happy wow lm talking to the computer's amazing service aswell wow that it l for the best in the world aswell is beautiful computer design and l could be extremely useful and helpful and friendly to help people aswell as l love learning about everything else in the computer industry and into wonderful experience with chocolate cake chips cream favourite lm only interested at chocolate chips cream cheese cake big massive wildlife hugs cuddle family Christmas

[@fotodino3358]

hi , very good content thanks! one question, can conversions of the 3 different ad sets be combined within the 1 campaign? Or does each ad set need to reach 50 conversion to exit learning phase?

[@haukewindmuller1065]

Thanks a lot for this great video! The way to test the different pictures is great. But how do you test many different texts? How would you test several copies per target group (in your case Ad Set) according to your system? Create the Ad Sets 2-3 times with different texts? It's possible to to create different text versions in the ads themselves. Why don't you just use this feature?

[@KlaasVictor]

So valuable, thank you!

[@ChrisFleckArt]

I had a tremendous idea, or so I thought, that I had been working throughout the painting of my two murals. Since the topic is hyper local, I targeted specific Kansas City Chiefs and Royals. Facebook groups by joining them and posting my “progress“ clips that also had my website address on them. I figured if nothing else they would drive customers to my site. As the plan came together, I was getting nearly 500 views on some of the clips. The main reason I did all this is because I watched a video on KZbin that said you could create an ad and use viewers of specific videos to build your funnel. Here’s where the wheels came off the wagon: I posted all of the videos from my personal account. I’m not able to find Ad Manager on the personal page. When I go to my commercial page I’m not able to use any of the videos posted on my personal page as a source to build the funnel. Is there a workaround for this? 🤞🏼🤞🏼🤞🏼🤞🏼🤞🏼

[@tbd5082]

Do you recommend a retargeting campaign/audience as well, if so would that be a separate CBO campaign? Thank You

[@parveshsomani3119]

Hii Ben! My question is: If we use 3-4 adsets, one of which would be having warm audience and others would be having cold audience. Assuming that the size of the warm audience is way too less then that of cold audience, will Facebook spend any amount in warm audience provided that the size difference between the warm and cold audience is very high...?

[@GK-pc6dp]

Hey Ben quick question, Would you shut down the warm audience if it's underperforming: like have high CPL? or would you create new warm audience adset to replace it, also add newly created custom audience. Or maybe you do create new warm audience adset often to update recent custom audience?

[@LiLi-il6px]

Can you do a vidoe on how you evaluate the ppc plan? Like looking at audience media mix, audience size, reach frequency, targeting budget, how do you decide if it is good? And how do you read the report and decide where needs optimization and if campaign is good or not? Thanks!

[@lindawilson6439]

DM

[@lindawilson6439]

Speed_ethic

[@lindawilson6439]

On

[@lindawilson6439]

Instagram.

[@lindawilson6439]

He will help you he did mine

[@shinyy96]

Hi Ben, thanks for all your videos, I've been learning a lot! I am thinking of running Facebook ads for local businesses. Would you still structure your campaign this way for local businesses? I've watched your 'Facebook Ads Targeting for Local Businesses' video, and you put an emphasis on broader targeting, and setting up your ad set so it reaches a minimum of 250k people. My guess is if the audience size doesn't reach the minimum audience size of 250k with the different ad set categories in this video (Warm, LLA etc), then just stick to broader targeting which will give you maximum audience reach (?) Another question, when using LLA for local businesses I recall you mentioning to always go for the maximum 10%? Wondering why this is? And finally, would this strategy work for lead generation campaigns as well. Hope my questions made sense and thank you in advance!

[@chrischillmao7013]

Thanks for your content, it is insparational, keep it up Ben!

[@BenHeath]

Thanks! Will do!