Ralph Lauren: How I Built a Fashion Empire

Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America.
--Subscribe to Bloomberg on KZbin: / bloomberg
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

[@TheWNK]

Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, KZbin, finally figured out the advertising algorithm

[@davidsiler5505]

theWNK 👏🏻👏🏻👏🏻👏🏻👏🏻

[@Connexiss]

It's all about the brand identity. Figure out your target audience and your company values and go from there.

[@JOSEPHCHARLESCOLIN2024]

Agreed

[@leahnyb6878]

Hm my target audience ist human being.

[@createdbynemanja3431]

@@leahnyb6878 well, some make millions selling pets clothes so..

[@leahnyb6878]

@@createdbynemanja3431 Well who buys them?Not the pets...:-*

[@questionresearch8721]

Thanks. I'm figuring it out now.

[@emiliachidester3250]

Amazing this guy never even study design, he was a natural born talent.

[@ruzzelladrian907]

My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.

[@luticia]

What I love about this brand is that it's affordable for (almost) everyone. I buy lots of RL clothes. I buy it online when they are on sale. It's awesome. And then you get some coupons,too.

[@sahoboyable]

+luticia Tommy Hilfiger is better in my opinion

[@burneraccount8620]

+Equalz why?

[@nickparkin8527]

you have to be kidding

[@luticia]

nick parkin Who? Me?? And why?

[@nickparkin8527]

***** its expensive as fuck

[@aavalestormiconicperformer]

Think about it. His line has been done many times before. A basic polo shirt that actual early polo players wore. He simply copied what the Anglo Saxon's are wearing and put his spin on it! The aristocracy way of dressing. You can go back 80 years and see those clothes at Harvard, Yale,Princeton.....nothing new yet just another way of doing it. Simplicity is the greatest idea that no one ever thought of!

[@overanalyzing]

King Dome you got it

[@aavalestormiconicperformer]

Thanks Zuriel!

[@ourculturemusic]

You're right! It's really not about inventing but about marketing

[@ms.chanandlerbong2548]

Yep... time and time again: less is more.

[@alexchan6303]

No one ever thought of? Minimalism is very popular! But I agree the greatest reason for its success was the branding. Akin to how Steve Jobs transformed Apple.

[@Nero-ox5tw]

"At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.

[@henooz]

Leonardo Datore it is, kind of. Make bright car tires for example, sounds stupid at first, like bright ties sounded at that time but it might come a big thing in the future.

[@henooz]

Somebody might say 30 years from ow ”man if it were that simple today, cmon colourful tires thats obvious”

[@gatesboy7645]

It’s actually waayyy more simple today, bro we got social media. As a marketer I was horrified thinking what Ralph had to go through on sales and marketing

[@absolutelyfab]

@@gatesboy7645 simpler, but over saturated. Less competition is easier, but it's a matter of perspective.

[@elsafralves]

One of my favourite designers! Pure class!

[@melissabecker1320]

One of my favorite designers, thank you Ralph Lauren.

[@patrickobrien579]

Polo's big man line is off the hook I thank my lucky stars I finally have a designer that understands big man shapes and fits a genius and life saver I love him and he gave me back a degree of dignity

[@A22DNAL]

After hearing how he designed...I don't think this level of advertising has ever been achieved by any other brand. Think about it...seeing the ads, the store windows, the way the garments were all brought together to give this entire lifestyle breath...literally the sole reason I buy RL. Every time I see the logo, touch the fabric, or see an in-store boutique, or standalone store, the feeling inside is immeasurable. It makes you feel like you're living the lifestyle! WOW.

[@teddymcfail4359]

Abercrombie & Fitch did a great job doing this in the mid 90s to early 2000s.

[@A22DNAL]

@@teddymcfail4359 Never😤on the level of RL! They achieved a level of success with it for teens, tweens, twins, and himbos but it never will ever be or feel like a lifestyle brand.

[@madamhummingbird]

Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻

[@TheIsabellV]

Ralph Lauren is timeless

[@jc6594]

Happy 80th Birthday Ralph Lauren

[@riasharma3927]

I love Ralph Lauren, he makes classy clothes.

[@djshockafrica4330]

The glamour, the timeless elegance, I have fallen in love with Ralph Lauren

[@2pkjs1351]

One of the few classy brands left

[@nateburgess5136]

Brooks brothers, nautica, Tommy, etc.

[@Infa275]

Shoaib K Tommy Hilfiger is best

[@Rmon_34]

Don't forget Lacoste

[@jakecarris3451]

And of course the absolute best FRED PERRY

[@nnib]

Raf Simmons, Rick Owens

[@chantellchampange652]

I love Mr. Ralph Lauren he's a great desinger very admirable

[@davidsiler5505]

When my dad was not in uniform, one of the things I remember him wearing were Ralph Lauren Polo Shirts.

[@asrarbanatladiescenter5567]

I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!

[@tiffprendergast]

Asrar Banat Ladies Center Lauren

[@aavalestormiconicperformer]

The secret to making it is use simple ideas and make the clothing that most everyone would wear! Hence Tommy Hilfiger, Michael Kors etc.

[@milakletsky1510]

I disagree - Hilfiger after becoming a mass production and leaving the company had lost his charm, his zest as the company now is in the hands of investment barons. Ralph fortunately still keeps his elegance and uniqueness, let him not loose it on the stock market pleasing shareholders

[@mulliganstew72]

Mila Kletsky Exactly. And Tommy Hilfiger’s choice of fabrics leaves a lot to be desired. The cuts are all boxy and patterns are prairie-like. Michael Kors… His logo is blinding. His Skinny jeans fit well, I’ll give hm that...but that’s about it. I am from Long Island and Ralph...I grew up with Ralph. He knows what’s up.

[@elvirajameson3753]

Nobody likes Michael Kors except chavs & low level ho's. Tommy Hilfiger is tacky looking.

[@CarmelaMiles]

"That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"

[@bibzy9246]

I really wanted to be a fashion designer, but I'm actually going to take an interior design course instead, and then in my own time I will start creating my own lines and just build a fashion business

[@patrykochmanski6156]

Hello Philipp Plein

[@hostelperr5501]

Wow me too

[@mizugirll]

Would love to hear hows it going in your adventures

[@videkrajnc]

How is it going?

[@riyas.3689]

Update us

[@seanjohn864]

Ralph Lauren is a genius

[@nahtheotherjeremy]

"It ain't Ralph though!" - Kanye West

[@millmill4993]

Jeremy Craney **This time it is Ralph**

[@arpitranka23]

These documentaries are soo educational, Thanks +bloomberg , Keep them coming!

[@vernefits1953]

Classic timeless fashion ! Awesome

[@elijah1440]

Raulph lauren is a true American icon

[@ttytty1234]

Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc

[@fahmidkhan3857]

Great personality He is a super-brand by himself

[@nickilovesdogs8137]

I am going to buy some Ralph Lauren clothes. They are gorgeous.

[@Musicfanatic777z]

64% of this video's views are from Kanye West.

[@henrygomez3652]

Lol true

[@171TITO]

lol

[@DaxDirty]

Kanye West's main source of inspiration is Ralph Lauren. smh

[@khuri93]

lol

[@ernestoh429]

JohnnyGuitar shut up dummy, if anything, Kanye has changed the street wear game for good

[@randycox3232]

What a story! Thanks for posting! The quintessential American designer....

[@dianaforsea8163]

I love his style.

[@stephanebelizaire3627]

Bravo and Well-done Mr R. Lauren for all these Works of Creation, Elegance and Beauty for Everyone on Earth !

[@johnnyjaggernauth7398]

LEGENDARY FASHION ICON SUPERSTAR. BEAUTIFUL STORY. ONE OF MY ALL TIME FAVORITE BRANDS. DETAILED IN EVERYTHING. 👍🏽🏇

[@UniqueFashion333]

So inspirational

[@tristansauvageau3464]

Best fitting shirts I've ever worn. I love collecting the patterns/colours.

[@shmunbun6604]

he is my real father . this is exactly how i feel about fashion

[@eannaashanti]

Watching this in 2019 🥳💛

[@Eric345]

I like wearing Ralph Lauren’s Polos. Because it signifies success.

[@maxmwegerano7400]

NC Styles What makes u think so, is it that tiny ass pony on yo shirt?

[@clintmcneil6576]

@@maxmwegerano7400 yes something about dat small pony it just suit my style and personality for yearsssssss RL FOREVER GEE

[@AT-fm1ck]

Thank you very much for sharing this video!! I was an employee of RL for 7 years and still love it. Now I am living in Toronto and I always visit Madison 887 when I go to NY.

[@HornetCucumber]

Does Rachel green still work there?!

[@rabiabenchabane2545]

🤣🤣🤣

[@mem4340]

Omg "The Great Gatsby!!" I love it!!

[@del4297]

Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.

[@hyungwonieee4795]

I both love architecture and fashion designing so i decided to go archi and the money i will earn will be my money to build my fashion brand oop but im only grade 7 so i gotta wait :(

[@adeayo8751]

Ralph Lauren: "I wanted to be Batman!!"

[@atc246]

Love Ralph Lauren clothes they fit perfectly on the curry lady. Love his designs.👍🏼😊

[@MsAngelaLVann]

My favorite designer! Mr. Lauren has wonderfully mastered the art of style + wearability! Always a go to! “Merry Christmas, and Happy New Year!” Shalom! 🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁🎄⭐️🎄🎁

[@nikolaprzepiora5491]

I'm 14 and I ALWAYS wanted to be a fashion designer.

[@sadichowdhury1547]

Same bro, i am 15, and always think of elements of making authentic and distinct clothes. Also I make music, just saying.

[@nikolaprzepiora5491]

@@sadichowdhury1547 Awww thats really cool that you also make music I wanted to be a DJ when i was a kid but then was like nahh i just prefer to listen to it😂 lucky you though. What kind of music do you make? And what kind of clothing do you make? Do you like Avant garde?

[@micheleniedermeyer8805]

I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...

[@britondarius9444]

On my way to hope to make it ❤️ Fashion

[@brittneyyoung1882]

You can do it!

[@GregoryGuerrier]

great documentary

[@SnaptowelsNetConnect]

This man has always inspired me to go further

[@maureenspencer2510]

Amazing beautiful family

[@ownyourmasters7890]

My favorite brand for over 30 years, has been POLO. The quality, the name, the brand...

[@ytwizzle]

Quality and style are second to none!

[@LaurenBasamot]

So interesting and inspiring !

[@menaseven9093]

Nice story of Ralph Lauren the great American fashion designer.

[@Kingbynature]

Keep doing these Game Changers episodes!!!

[@Hypatia4242]

Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?

[@bethebest1866]

Hypatia4242 I noticed that too, I wonder why?

[@PriyavratRathore]

I just love this brand's tees...true fan of this brand

[@Santafefashionweek]

Great documentary

[@chrisanderson4966]

The greatest of all time

[@Lucasvanmeurs]

Rachel Green made this company

[@madison-fq9mh]

one of my fav designers

[@avoncallin6154]

love his handbags

[@chrisprud7688]

Without question my favourite brand of clothing and aftershaves

[@GRINDETHIKSMIXTAPESHOW]

yo a lot famous ppl from the bronx

[@jaydcruzdof6573]

I'm 14 yo and I wanna be a fashion designer, I love RL his my idol man

[@MrBUGS713]

Start working on your dreams today/right now, don't wait

[@alllllll1]

don't share your ideas, don't trust anyone. Do you

[@elviscedenoworldtv3989]

Jay D'Cruz DOF say less! I am a fashion designer I’m launching my designer clothing brand in spring 2018 ! Follow me On Instagram @elviscedenoworld DM me lets talk let’s get to know each other. Maybe you can work along with me!

[@justdebby5088]

Alexandre I love that ... sooo true... do u because alot of ppl may steal your idea or discourage you

[@victorjaimes7852]

Jay D'Cruz DOF you can do whatever you want as long as you never give up

[@andrealewis2483]

You are wonderful Ralf l I am so impress by everything you do I can only dream maybe one day your designs are out this world keep going

[@RC-ku8pr]

I Love the name Ralph Lauren....so much class....

[@maxxitee4761]

That’s right ...CLASSIC TIMELESS FASHION... that’s why I love that 🐎

[@HH-hq2ih]

Hopefully I can build something like this one day 🙏🏻

[@SuperMrmahendra]

The greatest ever: Ralph Lauren ❤

[@coelhocointech9841]

My favorite brand

[@TheDeathsentence123]

What is the name of the instrumental music at minute 24?

[@random8314]

6:48 That is so sad, may he rest in peace

[@storyindustrial]

I wonder of they can put any more ads in this video.

[@ValerieBrowncheers]

Loved this great man!

[@sheilaallen2146]

My favorite designer

[@questionresearch8721]

Ralph has a head full of hair which made look very youthful.

[@creativeartbyluvensky]

Wonderful story 🤩

[@THEMOCU]

Pure class

[@grindsmarter9984]

Timeless

[@TheBiggest7]

Issa classic 💯

[@YRidersEnt]

That was awesome!

[@boi1996]

i love buying his polo shirts

[@revabarrett5596]

Brilliant

[@angelgirgis6917]

You are THE MAN!!!

[@GlobalAssignmentHelpAustralia]

Great video.

[@emeraldstream]

Well done

[@peggylyons9885]

I've always loved him and his style.

[@makeuprockstar738]

Ralph Lauren!!!!!!! Yassssssssssss

[@derblae52]

Anyone who finds this inspirational or interesting please read Michael Gross's"Genuine Authentic". The video sparingly touches on issues and aspects that are more fully addressed in the book.It is an unauthorized biography after M.Lauren denied co-operation. The Audrey Hepburn at the CFDA awards was sad.Reminds me of Halle Berry and Adrian Brody at the Oscars.Read the book.

[@cedricmayfield7058]

My entire closet is really made up of his clothes from shoes,shirts,pants, to even jackets. I live a RL lifestyle.

[@justdebby5088]

chocolate bleu lol

[@stevecarry6016]

I've always been a fan. And I do wear his clothes.

[@anzooagnes7077]

my favourite designer

[@Kareem_akeem]

Nice looking fashion design

[@Be_Kind7683]

LEARNING

[@christoc99]

+Lorena Auguste We all do! : ) Your humbleness touched me.

[@scottnothing1982]

Incredible that someone without any care for fashion made so much money out of and impact on it - really does make you think