Branding Your Instagram: Personal Vs. Business Branding DONE RIGHT

Branding an Instagram can be tough. Especially when you have two profiles. Is it even necessary to have two Instagram profiles - personal and business?
In this video, I share how to succeed with a personal Instagram and a business instagram, whether you should create separate instagram pages, and some of my favorite personal and business pages to follow for inspiration.
// VIDEOS MENTIONED
Should You Make A SEPARATE Instagram Page for Your Business?! (Or Just Use Your Personal Page) | • Should You Make A SEPA...
How to Create a Strong Personal Brand: • 6 Steps to Build a STR...
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Today's video is all about how to brand yourself, how to brand your instagram, personal instagram, business instagram, should I create separate instagram for my business, instagram branding, branding tips, how to brand yourself on instagram, how to brand your business on instagram, how to create a strong personal brand, how to get more instagram followers, how to grow your instagram, marketing tips, social media marketing, Erin on demand, Erin Winters
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// E R I N
I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

[@kemzi2454]

10 salient points. Don't miss any of them! Simple breakdown: Rule of Thumb by Erin: "A business b rand should feel personal, and a personal brand can include business". ... Personal Brands 1. Tell a story and have a mission attached to it from your bio to very authentic, real content. No editing overkill. 1:45 2. Show who you are & your interests, even if you have multiple, e.g. starting with your top 3 attributes. 3:20 3. Be understandable to someone who doesn't know you with structure and repetition (follows point 3). 4:15 4. Be engaging e.g. with calls to action, swipe-overs, saves etc. 5:25 5. Add value where you see fit; aiming to correspond with your mission, or even tagging where you got the products in your pic. 5:45 6. Look relatively polished; not necessarily "professional" NOR super aesthetic. 6:55 ... Business Brands 7. Mix personable and curated(business/brand/professional) content. 12:15 8. Understand your audience's needs and speak to them quickly using your bio 13:10 9. Look organic but polished with content that's easy on the eyes 13:26 10. Have calls to action 13:37 ... My lessons: 1) A page should be dedicated to something. 2) What makes a personal page is the strong, undeniable presence of PERSONALITY; not giving up privacy. Big one for private or introverted people. 3) AIM to upload relatively frequently. You can start small and get comfortable doing more with time. THANKS ERIN!!! Looking pretty as always!😍

[@Eloquentlyjay]

Thank you! ♥️

[@klt3065]

Much appreciate your translation.

[@mytutucents9381]

I think the issue is when people start an Instagram page and convert it to a business. Their followers (friends etc) might not match their target consumers for their business. Also the content they had on their personal page might not align with their business's brand.

[@ThatGirlMoi]

Yeah, that was a concern I had about branding too!

[@melissahenderson4722]

I agree! I think I struggle with converting my followers to actual customers to read my work... I am in the process of trying to grow my audience outside of my network.

[@mytutucents9381]

@@melissahenderson4722 yea, so I see people do this all the time. It's great because you save time with having 1 account, and already have a following. When you're a solopeneur your business is your life, so making it more personal like Erin said helps.

[@mytutucents9381]

@@ThatGirlMoi Yea, you can conduct an audit and use one account,, also as you create more new content, most folks aren't scrolling past a certain amount. Everyone and all businesses go through rebrands. Im already planning to rebrand my youtube page probably at the end of the year.

[@DreaKay]

This is my biggest problem!!!!!

[@lifewithaqueen9105]

To the person who’s reading this, you will grow your KZbin Channel one day don’t give up !❤️

[@TruTrinity]

Every single time you post! I say WOW she’s gorgeous 💛

[@ErinOnDemand]

Thank you!

[@MirandaZulu]

She definitely is

[@krismiskarol]

Seriously!!! I was thinking that about the video i just watched before this one 😭💕

[@Love_SumLotta]

I’ve been cleaning up my IG to make it look more towards my KZbin page audience. I’m sure my old followers think I’ve changed but I’m still that same ol G but evolved!

[@MomsMoneyMindset]

Amen! See this is why I love you and your content. You keep it real... it doesn't have to be completely separate. Love that Erin... "a business brand should appear personal, and a personal brand can include business." Thank you for sharing this with us!

[@ErinOnDemand]

You’re so welcome Tiffany!! Xo

[@Raychfayce]

Literally it’s like you’re reading my mind and responding with these videos! I’ve been struggling because I have a personal brand that is more focused on fashion and lifestyle on KZbin and on Instagram. BUT I’ve also started doing social media consulting! So I’ve been struggling on how to make those two things coexist. This was SO helpful, thanks Erin!

[@_autobiographer]

"a business brand should appear personal, and a personal brand can include business..." I definitely think this is helpful. I've seen a lot of people make their personal page into their business page (which honestly confuses me because I'd never remember following that page). That ends up being kind of irritating and can cause more bad than good IMO

[@yasmineamon]

I’m so grateful for you channel Erin! I started my channel in January but I stopped because I thought it wasn’t for me and being successful felt out of reach. But I’ve been watching your videos and you’ve been encouraging me to start KZbin again! I have a new game plan and everything! Thank you so much 😀

[@MissAdysse]

This video was just what I needed. Been struggling with figuring out how to manage both personal and business pages, and you broke it down in DETAIL with examples and everything. Helpful, informative and very nicely explained as usual. Thank you so much for sharing! 💞

[@jazzyj904]

Literally right on time. I have so much going on right now but when I'm leveled out enough to officially launch my business, I will be joining the e-brand club! 😊

[@HeavenTaylorWynn]

Amazing video as always Erin! I love that you included plenty of examples from different niches!

[@just.deda0]

I’m so grateful I’ve found your channel ❤️ I’m working hard through anxiety at the moment. Sometimes I get in my own head and wanna quit but you and a few other ladies I’ve found have made me more at ease. I’m a content creator, working, in school for nursing and phlebotomy, and a single mother. I started with your fear video and have been watching you ever since. You have went in my gratitude journal a few times😂 thank you so much for the content.

[@SandraOmilo]

Erin dropping gems as usual! Thankssss🥰💕🥰

[@andiporro5009]

This info is SO GOOD. People don't often think about branding as something that extends beyond a website. But, branding INCLUDES your social media. We also get the question all the time about multiple Instagram accounts. Thank you Erin! Such a great video. :)

[@nikkiep23]

Erin I'm so happy you spoke about this topic because I've seen too many time this certain type of aesthetic that is just over the top stylized. Great tips!

[@FiaGarciaDIY]

This is definitely something I’m working on. Now that my KZbin channel is getting there I need to start focusing on IG! Thanks for the tips, love! 🧡

[@VintageVigilante]

I've watched like 10 videos about this now and this one was by far the most useful. Thanks!

[@thehonestkim5904]

Just stumbled on you and so thankful I did! You are so professional yet explaining this in a casual conversation! Love it!

[@oebeauty]

The universe knew I needed this video, thank you 😁.

[@iamrlamont5064]

Thank you! I am literally working on my SM pages and ws trying to figure out what to do without overwhelming myself. Perfect timing!!

[@saina522]

You’re amazing! Thank you for these videos! 💕💕💕💕

[@biblestudywithangela3995]

Thank you! This really gave me clear direction! I love your vids! Professional, crisp & you are beautiful!

[@charmaineMonama]

This is the content we signed up for, Erin you are literally the plug.. 💕💕💕 .. I like how you experimented with insta before you came to teach us about it.. this makes it easy for us to trust that you know what you are sharing about on these platforms..😊🌟

[@SociallyChrissyTV]

You always dropfire thanks Erin this was so much. Ready to start..

[@ijadunolaqowiyat733]

Thanks for this piece Erin, this is definitely the information I need at the moment .

[@Fillesdelanuit]

Binge watching your video's! I like your approach and style!

[@kirstenmoses6748]

Some seriously underrated gems in this video! Great content!!!

[@keith1984rich]

I needed this video today! Thank you 😊

[@thefitgoddess9831]

You have the best business content 🤍 Thank you!

[@haily7362]

I just found your channel, your content is extremely helpful. Thank you for the awesome content!

[@moyannepurcell7624]

Thank you Erin! I needed this.

[@RaquelToussaint]

Definitely needed to hear this today. My Instagram needs help so thanks for this. I need to reset my mindset a bit as far as shift from too much business content and only promoting my KZbin page. I need to incorporate personal as a working mom.

[@MizsLeeLee]

Thank you, Erin, for creating this video it was very insightful and clearly delivered, I definitely got some great tips

[@transient1]

I just found your page yesterday and it’s been so informative and encouraging. Thank you so much 💙

[@winskys3218]

okay Erin!!! love this video.. so much insight!!

[@dominiquestroman444]

Very helpful! Thanks for sharing in a such a comprehensive manner.

[@Royalfamily86]

I always appreciate your tips !! I aspire to be as informative and helpful as you 💓💓

[@Samanthawedlund]

I love you and can't wait to meet you 😘❤️. I get do excited to watch you everytime. Great video always ❤️

[@rugyjoy]

This was on time! Thank you so much

[@PurposeDrivenWomen]

Wow, have been following you since last year but was not hands on with social media and branding myself. This year l started rebranding myself (March to be exact) and am learning a lot. Thank you Erin 🤝 love from South Africa ❤❤

[@kayla.alexis808]

Love this! These are really great tips.

[@PrincessAnumLA]

Loved this very informative! Thank youuuu 💚!

[@CentezandTheCrew]

Thanks for the video! it's well articulated on building your brand.

[@stephaniemckinney3476]

Just subscribed your content gets me so motivated !!

[@simplynaturalcai2661]

Thank you SO much for the tips! I have two accounts both are business but I’ll be using one as personal/business this video definitely will help fine tune both!

[@jessykaha.5734]

This was so good! Thank you!

[@loukianikolaou9097]

This is JUST the video I was looking for today! Thank you, Erin!

[@CompletelyMzE]

Me too! How did she know we needed this🤷🏿‍♀️😊🤷🏿‍♀️

[@ErinOnDemand]

Hahah yay!!! I got y’all 🙌🏽

[@mwpthepodcast]

Great content and information. I'm new to this and my question may be a bit overkill however are you able to give an example using one of your Instagram feeds pointing out specifics relating to your talking points. Thanks

[@rafiqah4106]

Me three! Thanks for this!

[@JenFindsGems]

Super helpful, heading over to audit my IG now! Thank you Erin!

[@muskduh]

Thanks for your practical advice!

[@joshuanette]

This video was spot on. the information provided is really good and needed

[@seanwilliams2926]

Thanks Erin! Very valuable!

[@TaeLewis]

I literally LOVE LOVE LOVE! Your page! I’m gonna have to invest to be a client of yours soon. Literally I talked about you on my KZbin as “one of my favorite youtubers” keep pushing 🤟🏽🤟🏽

[@peculiarchinaza]

More of this Erin. Thank youuuu

[@JasmineRegina]

Thank you for this Erin!

[@MilaMils1]

This vid is a game changer for me👌🏾

[@JeanayeSierra]

This was so helpful! Thank you 💛

[@gloalisha]

Thank you. This has helped tons

[@kayjhoselin]

thank you for sharing this !!! 💖

[@CLTRUnfiltered]

right on time!

[@arthurbraun1996]

I really like this girl. Thank you fo sharing usefull content!

[@dafingaz]

Great insight as always!

[@lifewithzoya5439]

Love your channel so positive

[@Lolie.h63]

I enjoy your content so much so educational and helpful thank you

[@mimiipaul]

Thanks for sharing. So helpful 💕

[@phreshFNP]

Thank you so much for giving back. This is so helpful! I’m hopeful by following your recommendations my channel/instagram will be successful. ❤️

[@JadeTrading]

My Instagram is slowly growing! I should put more time in it 🤔 Thank you for sharing the tips!

[@chantellechantii]

Love your tips!!

[@angelanjiriri5171]

So informative! Thank you

[@LindseyRago]

Fabulous video!!! I get very caught up in the imagery and trying to make things like better because I feel like my content either looks fabulous or terrible... When I'm intentional about filming and gathering content, things look good and when I rush or don't create the time, it shows on my page. When it comes to creating content, what do you suggest your clients do? Schedule, time block, snag it as they go, etc

[@AminaRose1]

Hey Erin! Would you be able to do a video about building a professional wardrobe? Or professional must haves when it comes to clothing? I really like your professional style.

[@cindy2879]

This was great, thank you

[@rjsmiley89]

Great video the tips definitely help

[@camilla5705]

you're a good teacher!

[@wyscreations]

Hello Eriiiin!!! This was definitely packed with good info! And great examples on how I can manage/fused the accounts🤗 Do you think the frequency matters or just being consistent with the post is enough?? thank you so much for your help!

[@cargadorycellular]

Thank you so much for your very valuable and helpful content!

[@ErinOnDemand]

I'm glad this video was so helpful for you! xx

[@lyndelparis2490]

Very helpful tips. Thank you

[@TaylorTarver]

Yess!! This is what I need to know. I have one profile that I'm trying to strengthen with both personal and business! Running a separate account has not been successful for me so far, lol!

[@ErinOnDemand]

It really can be a struggle to juggle two pages!

[@Michnatfashion]

awesome, really learnt a lot.

[@SaysSimone]

I've been thinking about being more consistent on my IG to try and grow, but I'm always wondering if the aesthetic is really that important.

[@MizsLeeLee]

Having an Aesthetic makes an Instagram feed more pleasing to the audience eyes. When something looks good people are more likely to pay attention and engage with your feed. If you need help with choosing an Aesthetic Pinterest has loads of options and exmaples. I hope this helps :-)

[@sb19_]

@@MizsLeeLee this makes sense, what would I type to search on Pinterest ?

[@MizsLeeLee]

@@sb19_ Hey Hun www.pinterest.co.uk/search/pins/?q=instagram%20feed%20ideas&rs=typed&term_meta[]=instagram%7Ctyped&term_meta[]=feed%7Ctyped&term_meta[]=ideas%7Ctyped If this link doesn’t work, try this... 1. Pinterest.com 2. Search for: Instagram feed ideas 3. If you are looking for a specific Aesthetic e.g for fashion then add the niche to the end of “Instagram feed ideas for fashion” 4. Or you can search on Instagram for brands or influencer feed you admire then take notes and copy their theme and ideas but be authentic and make your Aesthetic your own.

[@sb19_]

@@MizsLeeLee Hey, thank you so much. I'll be sure to take a look. I really appreciate it xx

[@MizsLeeLee]

@@sb19_ Your Welcome x

[@nkemjeffrey]

Notification gang

[@thepurposefuleducator]

Hey Erin! Truly appreciate this video rn because I've been struggling with whether to have just one IG page. I currently have both a personal page and a business page but it's exhausting to have both. At the same time, I like the idea of having a page where I can just worry about expressing myself and not having to sell something ALL THE TIME. I'm glad it's not a me problem. I appreciate the insight you gave and I'm wondering if you have any tips on how to manage both a personal and business IG page without burning out and making sure they complement each other?

[@kikobangz]

*saves to watch later* I can’t wait to watch this when I wake up

[@toldbyharlan]

Great info!

[@robbydownyleondas1422]

I learned an confirmed a lot from this video ..♥️

[@TiffanisOnlineCollection]

I will be returning to this video when I decide to tackle Instagram. 🤗

[@missfizz1b2k]

I clicked on this video because I saw you in the intro picture you were in Narrow Way and thought part of the video would be you in the café or interviewing David or John about their business that goes with the topic of your video or talk about your experience there that allow you to bring your topic up as well.

[@ShiekaG]

Thank you!!

[@ladyr_5490]

Just the right video 😁

[@Shakenbabymom]

Thank your this!

[@ebonytoilesechandler7679]

First of all I had to stop and say, 👏👏👏your skin is flawless along with your camera,,,, I don't know whether it's 4G ,5G,HD, whatever it is ....you're just glowing.... it's the bomb.com.🤗🤗🤗

[@alicee936]

Omg!! This help me a lot to understand real insta branding, thanks a lot now time to work, I have a question hope you don't mind, I have an account with already 10k but I want a fresh start on my image, should I create a new account or erase all post and start fresh ('cause I can kinda do a "the new image, soon" campaign)

[@LivingIrving]

Great video!

[@AmazonEstherIbia]

Thank you so much Erin. I manage a page selling kids toys. Our followers are more of buyers than engaging audiences. I've curated contents I think should drive engagement but they don't engage, yet these contents from insights get to a lot of people. How do I handle increasing engagement. That's my problem.

[@riverflowwtruckingtv]

Very informative ✅

[@ladyr_5490]

Just the right video😁

[@ChawanneBurns]

you make it sound so easy! lol

[@ChristinaSpohr]

Questions - You believe it's good to have you're personal and business brand together and you talked about this in tip 2... What if you have a few different businesses or interested. For example, I'm a business coach and have an account for this, and then resell on Poshmark for fun and have an account for this. Would you recommend to mesh those together or still keep those separate?

[@frugallivingmomma4838]

I don't like to have people I don't know on my personal page. I'm very picky with who I let in my personal space.

[@KimberWaul]

Me too! Girl, I'm so picky that I even choose who in my personal life, to tell that I have a business. lol So, I keep my personal and business accounts separate.

[@tahoe404]

Thank you!