What Is Brand Culture? And 6 Steps To Create It

Learn what brand culture is with and the 6 steps to create a strong culture for your brand.
#brandculture #branding #brandstrategy
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By the end of this video, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.
First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way-of-life and custom of the brand.
Next, you’ll discover the goal of brand culture and how it works to align the internal and external brand to increase belief and internal satisfaction, which is then transmitted through the external brand.
Then you’ll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few.
Finally, you’ll learn a 6 step process you can use to create a strong brand culture within your organization.
0:00 What Is Brand Culture? And 6 Steps To Create It
7:53 What Is Brand Culture?
2:04 What Is The Goal Of Brand Culture?
2:48 Why Is Brand Culture Important?
4:18 #1 Define Your Brand Purpose
5:00 #2 Define Your Core Values
5:37 #3 Define Your "Way-Of-Line"
6:21 #4 Define Initiative To Live By
6:57 #5 Open Communication Lines
7:35 #6 Analyze and Optimize
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[@bhuvanpathak6205]

Here's a breakdown of steps for your convenience: 1. Define Your Brand Purpose 2. Define Your Core Values 3. Define Your Way-of-Life 4. Define Initiative to Live by 5. Open Communication Lines 6. Analyse and Optimise

[@mitchelldougherty2323]

Thank you! Your one of the best brand coaches on KZbin! I’m building a brand now and your content has been a huge help. Cheers!

[@BrandMasterAcademy]

I appreciate that!

[@leila4581]

Dito that!

[@Passtillios]

Amazing content💜thank you so much🫶🏼

[@BrandMasterAcademy]

Glad you liked it!!

[@yohannesmusic3044]

So helpful! Thank You!!

[@BrandMasterAcademy]

Glad it was helpful!

[@kim_third_fox_design]

Thanks for your Branding expertise! I am wondering if you have a questionnaire or guideline to help a Brand define their "way-of-life" internally? I understand it is built off of the values defined, but in terms of operations, how might that be put into procedures? Thanks!

[@BrandMasterAcademy]

This video is on employee branding processes but ties in to brand culture - it may help - kzbin.info/www/bejne/h3WTgaRqZbCFfNE&ab_channel=BrandMasterAcademy