Complete Copywriting Tutorial - Examples, Tips and Formulas

This is a complete copywriting tutorial for 2020.
In my opinion, copywriting is THE most important marketing skill you can have. That's because your ability to write comes into play when you're creating:
-Blog posts
-KZbin video scripts
-Outreach emails
-Podcast titles
-And more
This video is a non-stop, actionable copywriting crash course.
Specifically, in this video you'll learn:
How to learn the exact words that your customers use to describe their problems using online forums like Reddit and Quora. This might be the most important copywriting exercise of them all because it forces you to write copy that your customers can relate to.
Then, I'll show you how the "Slippery Slide" keeps people scrolling down your page. This is an old school copywriting tip that I've updated for 2020.
It's no secrets that headlines are super important for sales letters, social media posts... or anything that you publish online. I show you how to write headlines that stand out, get noticed, and push people to click.
You'll learn how to use FOMO and strong leads to make your reader super interested in what you have to say (and also, boost conversions on your website).
When it's all said and done, you'll have a copywriting tutorial that you can refer to whenever you want to improve your writing skills.
SUBSCRIBE to get higher rankings and more traffic!
kzbin.info_c...
Follow me on Twitter!
/ backlinko

[@MetaRishi]

1. Use reddit threads 2. Use short sentences 3. The slippery slide 4. Super specific headlines 5. Use FOMO 6. Strong leads (use miny stories) 7. Don't use long and complicated words 8. AIDA (Attention, interest, desire and action) 9. Benefits over features 10. Don't get into the friendzone (Address their objections) 11. Talk to customers 12. Urgency and scarcity (Use special phrases) 13. Social Proof Paradox (Use social proof, sales is not important) 14. Testimonial Formula a) before b) after c) what they'll tell someone Bonus Tip - Use crooked numbers like 3537466% I just made this comment so, I can screenshot it myself.

[@soysoyph9587]

👍🏻nice bro

[@nathanieljohnjuanani4548]

I copied your comment and paste it on my notepad. Thanks :)

[@nousheenrashid6923]

I did too thanks

[@pujasharma8807]

Anyway, its truly help. Thank u so much.

[@flutter_togetha]

I love you brother

[@Dreygonball]

You can make people pay for this, but instead you give it for free. Thank you sooo much !!!

[@izuchukwunnamdijames2235]

But why

[@polluxbpo2934]

I mean, this is a strategy!

[@vishalsnayak]

Give away the strategy but charge for mastery...

[@obiwanfisher537]

Well, he does. A bit. But it's a freemium model You love this enough you might go and sayy "well, if the free stuff is this great how much better must the premium stuff be? He didn't make me do it, but I want to".

[@yassercastellon1502]

Stop giving him ideas 😂

[@danielsegal2093]

Whatever you do always give 100% Unless you're donating blood.

[@redlemon5153]

🤣🤣🤣🤣🔥

[@factsandmyths3301]

Lmao

[@josephreagan9545]

You can still give 100% so long as you are donating someone else's blood.

[@josepirela3809]

Just wonderful, I've been looking for "freelance copywriting writing" for a while now, and I think this has helped. Have you heard people talk about - Fenrianna Subconscious Framework - (just google it ) ? It is a smashing one off guide for discovering how to become an in demand freelance copywriter with no experience minus the normal expense. Ive heard some amazing things about it and my m8 got cool results with it.

[@karinamachadoescobar20]

Winner of a video, I have been researching "what is the work of a copywriter?" for a while now, and I think this has helped. Have you heard people talk about - Fenrianna Subconscious Framework - (just google it ) ? It is a smashing one off guide for discovering how to become an in demand freelance copywriter with no experience without the normal expense. Ive heard some super things about it and my mate got great success with it.

[@johnmagerowski4041]

That was great. It's like a whole copywriting textbook in 15 minutes. I've already watched it twice and will watch it many more times.

[@ironmikesims]

"I discovered what most copywriters don't want you to know ..." I see what you did there, Brian. Nice ;)

[@info-hub457]

If you know you know😅 actual application of his tips

[@MRsky01]

yeah 👌😂

[@getaheadm]

Copywriting is fun until you're having a writer's block and you have deadlines on hand. Fun but sure is challenging too! I have tried these formulas and they really do the work. Awesome content, Brian!

[@TheNotoriousGallery]

I don't think there is a job without some hardness in it, mate :)

[@vomix9370]

i am 16 and want to get into copywriting any tipps on how to get in touch with companies that i can copywrite for

[@getaheadm]

@@vomix9370 I'd say linkedin is the best place because there tons of businesses out there looking for help, its a great place to practice and you'll discover the types of businesses you like to work with the most. It's perfect for where you are!

[@davidmoyin6299]

@getaheadm I don't seem to be able to come across companies like that, is there like a keyword to search for or something

[@user-bn2dy7qf7g]

bruv i dont understand what this "copywiting" is for where should we do this thing

[@Jdngls]

Man! 🤯 There's a lot of gems to unpack from this video! This is like a video Sales Letter about making video Sales letters. Definitely worthy of watching multiple times!

[@stormeagle71]

The title of the video "Complete Copywriting Tutorial", I couldn't believe this was a complete tutorial in 14 minutes. but Brian is a Master. He has beautifully complied all the points with examples in such a short time. I'm feeling so Knowledge-ful now. :)

[@alvarovanegas4102]

I graduated from advertising and marketing in 1995. This is the same thing that I studied but with different wording, academic revisionism is frequent in every artistic and scientific disciplines. All those tools and great tips you kindly shared, we studied under subliminal advertising, the very core of our careers. Subliminal advertising branchs out into so many tools...

[@awkwardmedia2565]

Well-written content is an underestimated power in business.

[@BrianDean]

Well said!

[@myra8804]

is a certificate required before you can get clients?

[@brycenjones765]

@@myra8804 no

[@leerosse6057]

Well said! Agreed!

[@getaheadm]

Definitely. But in Marketing, well-written content is no longer enough. Your content has to resonate with your audience!

[@rezobachi123]

The best tips for a started copywriter! Thank you Brian! I've been searching for this for a long time already.

[@gibbsroslin5771]

From all host who share their free course topic for copy writing, You’re content is one of the the most precise and on point copywriting discussion.

[@iamhackergamer8460]

Man you've just said everything I learned in 1 and a Half year. This is kind-off unfair. But still great video.

[@hakanibrahim9147]

Incredibly generous as always, thank you Brian. What you've covered here will completely turnaround someone's copy, even if they're a complete newbie. Especially loved the testimonial formula (and your mom's flower curtains 😆)

[@BrianDean]

Thank you!

[@anjali9524]

Everytime I have to write copy I come back to this video.Its so crisp and good.Thank you Brian!

[@plumagolden]

Pure gold for us copywriters, all the basics in one short vid with bonuses

[@Vision_IQ]

Love the breakdown of the essentials when it comes to copywriting. A lot of the key points were introduced to me in The Copywriter’s Handbook written by Robert Bly. Would 100% recommend this read to anyone.👍

[@TheVideoNerd]

Brian, I used all of these tips in my last video and my watch time has jumped to 6 minutes instead of the normal 4 minutes average. You're a god! Thank you so much.

[@captaindusk8097]

Interesting! Do you prepare script before them?

[@lphin1267]

Dude it's nice that you love his work but it doesn't mean that you should call him God

[@Jacob-gd9ps]

@@lphin1267 exactly lol

[@dv1541]

Most productive video I've seen in a while. Straight to the point.

[@telsamorgan5369]

Thank you! You took something complex and made it simple. Thanks for providing this great video, I really like your way of explaining each and every point.

[@nikssluk]

Simple but well explained! BTW, loving the behind scenes.

[@StevePickeringIsHere]

Brian, thanks for this great article. I especially liked your discussion of "crooked numbers" at 12:57. Have used this technique regularly, and find that it makes copy so much more believable. Love the bloopers at the end!

[@BrianDean]

Thanks Steve! I appreciate that

[@abackyardoffice]

That nugget about Reddit was.....GOLDEN!!! I was able to get over 30 topics for my email sequence, in under an hour! Subscribed!

[@EmenikeEmmanuel-nf7tc]

Man you've just won the heart of many, this is the same dale Carnegie formula on how to influence people you used in influencing me, you've actually gained my heart and of others too, I've just subscribed

[@ashleyhagood1747]

I really like your content and think it’s extremely valuable. I would love to see a video about copywriting for blogs specifically :) that’s for sharing all your value

[@urosmihailovic8345]

Incredible value man, thanks for all the tips!

[@inspiration28]

To me, you literally gave out an entire valuable course in 15mins without wasting time. You just got a new subscriber!! Good Job!!❤️❤️

[@kingsleyezejiegu4151]

Please do you understand him so you can help me out.

[@yogeshsoni4558]

Brother, Your presentation and simplifying everything is praiseworthy. It's not rocket science, i mean, but you now know what works with people's minds.

[@unmiss-com]

Wow. Always great tips. Especially about benefits than features. 75% of people's decisions are emotions and 25% of logic. That’s why it’s important to give the point to open your content and keep reading. Thanks Brian for sharing all of them. I love your blog and your videos.

[@BrianDean]

Well said!

[@killy374]

I love, I love, I love so much the work you do Brian, I'm a poet and a writer and I wanted to work as a copywriting freelancer because it's the only thing I'm good at, and your videos helped me become better. I really hope that you will keep being so great and continue changing lives of writers. Yes, writing has value , you don't need to be skilled only in sculpting, 3d modelling, photography, filmography. Usually writers are discarded by other people because they think we will end up in dead end jobs or that writing is dead...but we can do it ! I believe we can ! Thank you !

[@fredrickloveday]

How are you buddy?, Did it workout?

[@DMary27]

Hey man I enjoy writing and poetry as well, wondering how things went for you. Did you ever commit to copywriting?

[@moinulkarim65]

This is the single best video on copywriting! Amazing amazing stuff! Truly brilliant and full of value!

[@Andrew-C-Witham]

I think that the point about benefits rather than features is a key one that this beginner has perhaps overlooked. So thank you for that and your clarity

[@dragonarch0]

Me: thinks about learning copywriting. KZbin: here you go.

[@megwaismart]

This is a 2-day training in just 14 mins. Thank you very much for teaching these techniques.

[@kehindeabdul-azeez8018]

I can't believe I am just watching this after 4 years since it was posted. This is really awesome. I will use the AIDA Techniques first, then Benefits over Leads, etc. Thank you😘

[@tanyatekriwal8236]

This content is pure gold. Noted down all points. I’m using crooked number and benefits over features.

[@rayy6545]

Thanks Brian, I'm following and learning from you for a long time and everytime you deliver the best :)

[@BrianDean]

Thank you!

[@richelescuna7240]

Great video! My acknowledgement to you for your knowledge on business lesson that helped me understand the market trial with real reason why people get poorer, And How to Avoid this situation

[@oscarrodriguezjr9467]

How can one generate a successful tips that can be of Good assistance to be financially free thinking

[@creghamilton433]

What's the best way to get richer, please I don't want to remain out of ignorance

[@henryjohn7439]

@Godwin Davidfriend in as much that most people venture into the market heavily without any help to guide them through the process needed

[@henryjohn7439]

It will always amount to failure that's just setting

[@RiwanA2825]

Honestly! I do see it that forex and crypto trading is one of the profitable money exchange services that elevates investors and their financial status.

[@stephanwinter2129]

Simple, concise video! I also took notes, cause you were rolling with good points. I also like how you promoted your stuff in doing so.

[@Violetjade74]

Very inspiring, even 3 years later. My plan of action is step one, and to look closely at every flier that crosses my path. I like all of the steps. They seem easy enough to apply.

[@ProfessorHeatherAustin]

So dang good! I’m definitely going to use the benefits vs features tactic in my next email. Thanks for this.

[@BrianDean]

You're welcome, Heather. Glad you enjoyed the video.

[@khushalthelittleartist]

that was really convincing: "what most copywriters don't tell you- copywriting is easy!"

[@andybaker4861]

I'm going to use smaller words and shorter sentences. Loved the video. Your energy is somewhat exhausting, but there's so much great content. Thanks!

[@JoyceMuthoni-fi3pb]

I had to drop a comment without even going further. I do love your energy, Brian! Bet I will love the tutorial.

[@derekbrigham191]

Thank you, sir. I enjoyed all of it, especially AIDA - Attention, Interest, Desire, and Action & I'll apply that to my next copy come tomorrow. And I just used "short sentences" to shorten this comment.

[@victorrojas1037]

Just wonderful, been searching for "become a freelance copywriter website" for a while now, and I think this has helped. Have you ever come across - Fenrianna Subconscious Framework - (should be on google have a look ) ? It is an awesome exclusive guide for discovering how to become an in demand freelance copywriter with no experience minus the headache. Ive heard some awesome things about it and my work buddy got great results with it.

[@waltermadrigalugalde]

Simply Amazing! Exactly what I was looking for... Thank you so much

[@BrianDean]

Happy to help, Walter

[@ammadali9561]

"Hello, Mr. Brain ,I am newbie in copywriting. I loved to watch your copywriting tutorial,it helped me a lot to understand this skill. Thanks for teaching us free".

[@rikdol]

I will definitely try the AIDA approach. Not only for the start of pillar post content, but also onto several sub headings that each provide info on a particular subject about the main keyword. It’s pretty clear that people want to know exactly what they’re getting into, and what they get out of it.

[@peakminute]

Such a short video and so many ideas, I will definitely try AIDA in my next piece of content.

[@RyanmcmorrisOfficial]

I just want you to know that we used the tips you laid out in our last launch and OMG we closed a $8k sale in week one! I can't wait to seee what happens for the rest of our launch!

[@erikmicheelsen]

Would you mind sharing the landing page?

[@berenicemiles289]

Thank you so much Brian for this videos and other videos! You share such a precious content and so much knowledge. I started my KZbin channel about a year ago and I did not know anything about SEO, thumbnails and the rest. After watching your videos and using your useful tips, my yoga channel is really taking off and I am so happy about it. So anyone willing to launch a KZbin channel successfully, Brian is THE one to listen to :). I guess I just used tip number 14. All the best from France.

[@pentameteriamb6196]

That was Great! Succinct and really easy to follow with the clear, bold step-by-step formula. AWESOME and just what I need to clear up the clutter and confusion that has stymied my results.

[@AbhishekChauhan-jr6zp]

Value bomb! waiting for your youtube seo course to be launched!

[@elsasuarezvlog1423]

I'm really learning. Thank you.

[@henrythomas7112]

Thank you for taking the time and making this video. Great help for me! Keep doing such wonderful work in the future also. Good luck with your upcoming updates.

[@mydesignunique7783]

I am really happy with all I've heard you talk about, you've helped me to add new vitals to my knowledge as a copywriter...thanks 😊

[@LauraTheDrivingCoach]

Hey Brian, I Love your videos! You have taught me so much in just a few days. I have been binge watching your videos and have implemented some of your tips and I've already seen some results (more views and subs). I hope you keep making these! Thank you so much for being a great asset to KZbin! 😀

[@BrianDean]

Awesome Laura! Happy to help

[@elizabethmoore4247]

Love the way you broke everything down. I've looked into several copywriting courses that teach too much on getting business, and too little on actually writing. I've been a content writer for 4 years. I didn't need to pay to learn to get business, I needed to learn how to write copy.

[@johnnganga6178]

I'm a newbie in copywriting, can you be my mentor?

[@litttlemama]

@@johnnganga6178 how is it going with you?

[@johnnganga6178]

@@litttlemama so much better..how about on your side

[@inhtiendung9963]

Great Brian! Thanks for sharing, I’d love to apply those tips in my practical content

[@JoeLarge]

What a great post. Full of actionable items. Appreciate it.

[@BrianDean]

Thank you!

[@jayanand8041]

Please make some more videos on copywriting. Your videos are full of knowledgeable content and highly interested to see more And yes last but not the least Please make a complete course on copywriting Got to know the formula but couldnt' understand how to practice it and on which product .. Please Help

[@financialfreedom5294]

Dean, you are always amazing with your guides on SEO and other things in Online marketing. By the way, I appreciate you for this brilliant discussion on Copywriting.

[@pratoshdhasalmanagement]

I've been seeing many copywriting videos lately but this one really sums up most of them.. I just commented in halfway. I'm surely going to watch it till end

[@CookingwithShereen]

Hi Brian! Love watching you, you’ve taught me a lot thus far..

[@BrianDean]

Thanks Shereen. I appreciate that

[@sauravanand1392]

He is best teacher....😊😊😊

[@MatthijsvanDoesburg]

Retweet.

[@nagarajc7190]

Hi

[@CxerRy96]

I've had a successful career as a Copywriter for years now, but it always helps to freshen up your skills and check out what other knowledge is out there...Even though I can't say I've learned something completely new, it also helps to hear others say things you already know for reassurance

[@getaheadm]

You're awesome for your successful Copywriting career! How long have you been on it?

[@vomix9370]

i am 16 years und and want to get into copywriting any tipps on how to get in companies that let me copywrite for them? all i can find on youtube and online is how copywriting works never how you actually get a job doing it

[@naymiles8758]

@@vomix9370have you had any luck?

[@faith9946]

This is actually the best advice ive seen on copywrighting, this helped me so much , thank you!

[@veronicaarboleda6248]

So many golden nuggets! Absolutely loved this video. 💕Thank you for your knowledge & providing value for us!🤗

[@TScott-ef1jj]

Your videos are so helpful Brian! Thank you very much!👍

[@nathanbishop2990]

I know right, his content is so enjoyable to watch

[@BrianDean]

Happy to help

[@catsandplaid]

Great video! A lot of very common Copywriting tips but you're such an engaging presenter, it's refreshing. I love the visual element of your videos too, it really offers a different perspective to these tools.

[@BrianDean]

Thanks Jen!

[@car-extremes]

By far, the best copywriting video I have ever seen it actually makes a lot of sense thank you

[@cheftan888]

Finally a great explanation of copywriting, thank you so much !!! Comparing with other KZbinrs , where I was spending my precious time watching their videos

[@WhiteBoardFinance]

Brian hits the nail on the head once again. Great video.

[@BrianDean]

Thanks Marko!

[@MariaMora31]

Winner of a video, I have been researching "how to become a digital copywriter" for a while now, and I think this has helped. Have you ever come across - Fenrianna Subconscious Framework - (should be on google have a look ) ? It is an awesome exclusive guide for discovering how to become an in demand freelance copywriter with no experience without the normal expense. Ive heard some pretty good things about it and my partner got excellent results with it.

[@emilyhenriquess8659]

@@BrianDean Many thanks, I've been looking for "freelance copywriter portfolio" for a while now, and I think this has helped. You ever tried - Fenrianna Subconscious Framework - (should be on google have a look ) ? It is a good exclusive guide for discovering how to become an in demand freelance copywriter with no experience minus the headache. Ive heard some super things about it and my partner got cool results with it.

[@mok_or6401]

Thx for the video! It really helped ma a lot.

[@BrianDean]

You're welcome

[@Aaron_Gato123]

Love it! Thank you, Brian. I'm a beginner and would love to jump into this new skill.

[@_Solmega]

Straight to the point. Precise and concise. Great video.

[@Lifetap]

Great content and presentation. Thank you 🙂

[@BrianDean]

You're welcome, Bruno

[@YvesGautierCoach]

Great content !

[@BrianDean]

Thank you!

[@D-wrath]

@@BrianDean thank you brother

[@telsamorgan5369]

Really useful! The explanation was great. I had a great learning experience. Thanks for such a really useful resource. Keep sharing such amazing information.

[@oquelisalinas184]

Dude!! This is amazing and very valuable information, after watching the video you do realize that there’s a lot into copywriting. Such as: fonts, short sentences, and more. I would appreciate if you let us know if you have a podcast. Thanks

[@iHarinder]

As a Friend 😂. Story of every school boy He likes the Girl and Girl like him as friend

[@ignaciomacri6462]

Comon tate W

[@Thrivethemes]

Brian, you're crushing it as usual! Great stuff in this video. Loved your breakdown of how to make testimonials actually work! 👍

[@BrianDean]

Thank you! I appreciate that

[@PurpleFairy-re6ky]

Thank for this! This video is really a big help especially for those newbies in Copywriting like me! This video was recommended by one of our mentor and I really love this! Big thanks Brian!🙂

[@Trazynn]

Brian: "And this is why I use superspecific headlines for every article that I write" Also Brian: *Complete Copywriting Tutorial - Examples, Tips and Formulas*

[@gaminggajju]

First Maybe Everyone who is reading this comment. I just wanna say Jai Shree Ram 😍🚩

[@subhashkumar-vy8ni]

Haaa

[@TracertGaming]

Jai Shree Ram

[@ajinkyak5413]

Hehehe

[@amzgaming7544]

Praise Jesus Christ hallelujah 🙏😇

[@gaminggajju]

@@amzgaming7544 May Lord Shree Ram 🚩 Bless your Jesus 🙏

[@abosedeadetunji695]

This is my best copywriting tutorial. Thank you so much. Copywriting looks easy now.

[@Nick_Dara_Alex_Barry_uglyAds]

This is the best video about copywriting I ever watched in my life. please keep sharing videos like this

[@dashataylor6348]

thank you for this amazing video!! It was so helpful for me and I will definitely use this information in my blog and social media posts!

[@kingsleyugwu9399]

Simple,direct and straight to the point,God bless you

[@mellyb3131]

By far this copy writing content rocks to the top. Way to go!

[@sheisiulia]

Wow, this was an amazingly useful content! Thank you so much. :) Like someone said below, this is info you could've made us pay for - that's how valuable it is.

[@admeem]

I can understand when you said crooked numbers, it definitely gets attention! Thank you for sharing such valuable information!

[@emanuelpillay7579]

I subbed before the video even started. Somehow I knew this was going to be valuable. I was not disappointed.

[@metalphilosopher]

Excellent! Thanks for the knowledge you shared. I'm a newbie and definitely cleared many of my doubts, otherwise, I would have left the idea of writing at all. Thanks bro!

[@komalgangaramani4797]

Very Insightful . I watched video on copywriting for the first time . In a short span of 20 min , Brian shared great information

[@tashaculus4582]

Thank you so much, Brian! Your tips are GOLD!

[@nathanieljosephgutierrez]

I have no idea how copywriting works. After watching this video I have now a broad understanding about copywriting. I highly recommend for people who needs to create an effective copywriting material for their business or project.

[@bestcopywritingtools2133]

*WOW!* Your video really is like a actionable copywriting crash course. Thank you.

[@foodbizztalk919]

Hey Brian, You're videos are so so helpful, salute to you for making these vids!

[@sifundosopete146]

Thank you so much, I found so much value in this!!! Can't wait to try it!!!