EXCLUSIVE look: NEW Fanatics on-ice NHL jerseys

[@brodiebrazil]

Some other videos you might like: Making Fanatics NEW NHL jerseys: Behind the Scenes 📺 kzbin.info/www/bejne/baqZeYqDbLGZaqc Can the Arizona Coyotes STILL come back? (With Craig Morgan) 📺 kzbin.info/www/bejne/jp-nhpqAmrelsMU Owner Alex Meruelo ABANDONS Arizona Coyotes (Report) 📺 kzbin.info/www/bejne/b4uqlH6elsytebs Pay $20,000 to TAILGATE at Las Vegas Raiders game? 📺 kzbin.info/www/bejne/r4nGpmywmMRoqMU Kansas makes BIG push for Chiefs, Royals to leave Missouri 📺 kzbin.info/www/bejne/q5_Rg42DrLifiq8 Coyotes NIGHTMARE: Arizona cancels land auction for arena 📺 kzbin.info/www/bejne/oYm7dWyOnLutaaM Arizona Coyotes 2.0: ALREADY in trouble? 📺 kzbin.info/www/bejne/mZyWhX2QaJagj5o FBI searches home of Oakland Mayor Sheng Thao 📺 kzbin.info/www/bejne/fZa0nHahm7iKeZI Automated strike zone NOW guaranteed for MLB by 2026? 📺 kzbin.info/www/bejne/bKaZm56kZ7OXrpY Instant reaction: Willie Mays passes away at 93 📺 kzbin.info/www/bejne/rmnLeplsqZ53hrM LA Dodgers: City Connect 2.0 Jerseys EXPLAINED 📺 kzbin.info/www/bejne/i2rKhZyqmZqphZY LEAKED: Anaheim Ducks doing retro logo & jerseys? 📺 kzbin.info/www/bejne/jp2uaYKnra-fmLc My FULL reaction: Sharks Introduce Ryan Warsofsky [Press Conference] 📺 kzbin.info/www/bejne/fYq3qolslLuhhdk

[@TheOfficialASCENSION]

4 tiers is insane, make a pro jersey and super affordable jersey that isnt a scam.

[@astrobot3038]

To be fair, the only additions are the ability to buy pro-stock and practice jerseys at retail. Both of these existed with Adidas but weren't as easy to attain.

[@silverbeach85]

Cant they just release respectfully stitched jerseys with wide elbows like the damn replicas from the 90's???

[@tekjansenV2]

Koho forever

[@realalbertan]

Back during the CCM contract practice jerseys were sold in Canada

[@Memories18]

Some thoughts: 1) We know their track record before - I'll be careful hoping too much, even as a semi-casual fan not in north america. 2) The answers sound A LOT like PR statements, especially the "oh we don't want to make changes for the sake of changing". 3) That last part - don't want to make changes for the sake of changing - show and tell. Just because they say they are not going to go off the walls like the MLB saga, doesn't mean I'll be taking that at face value. Only time will tell if it's just PR or if they are actually true to their word.

[@robertrouthier2603]

The answers don't just sound like PR statements, this entire video is a 20 minute advertisement for Fanatics and nothing more.

[@tigertank06]

Yeah, aren’t these guys the dudes that ruined this year’s mlb jerseys?

[@robertrouthier2603]

@@tigertank06 Yeah, but not to worry. They promised not to do it again! And who else can you trust if not a giant corporation with a monopoly over their entire industry and a 10 year exclusive deal to keep it that way?

[@RedRhino49]

Whoa you are the first channel I saw that showed these jerseys. Glad they gave option for fans that wanted the same on ice jersey the players wear. Nice work on showing and comparing the jerseys. It looks like fanatics are taking this seriously in making a quality jersey. Hopefully it looks good in the stores.

[@stephenscogin4465]

Lol what does hockey guy say....

[@justjohnny420]

​@stephenscogin4465 At the time of this comment, he hasn't posted a video about this yet. He's talked about it in the past and has quality concerns,but we still need to see what the finished product is like and see if they'll be changes to quality before being able to properly judge

[@paulrr5711]

The Fanatics logo is pretty lame.

[@Azeria]

It’s a bit of a shame to hear you say you _wouldn’t_ make this video if the jerseys were bad. I appreciate you don’t want to compromise the relationship but what value is there in that relationship if you can’t criticise them when they deserve it?

[@toddgelineau6536]

I think he meant he wouldn’t rave about them if they were bad.

[@SavageKermie]

In all fairness two jerseys being good quality is way different than a hundred thousand. I’ll reserve my judgement for when they come out.

[@calebkent6706]

I missed the adidas shoulders the texture gave the design contrast and was something we never saw on nhl jerseys before! Also disappointed columbus didnt rebrand from the outdated home and away just make the Cannon alternate your primary it gives the team more identity and gives an old school feel to the uniforms. The current star logo looks like a insurance company logo.

[@kukxiv7070]

I believe Fanatics asked teams not to change their jerseys this year so its possible Columbus could make changes in the next few years, likely when Fanatics makes their new jersey template

[@jeepzcb09]

I’m not a CBJ fan, my wife and brother are, but I have said that for years. It’s so lame and cliche. The cannon uni’s are some of the best in the NHL in my opinion. Go Pens!

[@austriangroyper9308]

I agree about the dimpled shoulders. I thought it was a great look and totally unique.

[@jwags_]

I can’t stop walking around saying “here’s Brodie Brazil”

[@brodiebrazil]

hahaha, that's a problem

[@tracymoon4437]

Willing to wait and see. Actual production jerseys may differ from what is seen here. At least they are playing the game and trying to get in front of their MLB situation. Hope they didn’t do you dirty by bringing in some custom one-off that is nicer than the final version hitting stores.

[@briansguy]

That was really Nike's doing. They designed and 'tested' the new MLB tops and bottoms. Fanatics just produces and sells them to the Nike specifications, but many people equate the bad look and design with Fanatics anyway.

[@Bp79-or4kp]

No they won't be different the top tier is literally the same as the on ice one. Everyone shit on the deal based solely on their cheap breakaways, The fact they are selling the actual made in Canada is massive and that alone gives them the win.

[@monksters1]

I’m willing to bet that these jerseys will actually be pretty damn good the first few years. So they can save face. But then I think they will inevitably cheap out and the quality will drop. Just like what’s happening with the MLB jerseys. So if I’m right it’s probably not a bad idea to get one early.

[@GloxZation]

No more dimples on the shoulder, no more breathable fabric on the under arm. Can’t say I’m excited about these. Looks cheap

[@marcolucchin9391]

I’m gonna miss the shoulder dimples tbh

[@jma.87]

Great that they have MiCs available to the public, especially in smaller sizes normal people wear without pads. That's probably the biggest win for the fans. Getting one is tempting, but I'll be passing tbh. I don't want to support the Fanatics monopoly on sports merch at large, nor the NHL's addition of jersey ads as a whole. Not buying en masse would send a message on both, and I've got plenty of jerseys already. If I decide I want one later on I'll deliberately buy it from a second-hand individual seller. Action with your wallet is the only way to get corporations to listen (if sales dip enough). Great video and congrats on the exclusive! It was super informative and well done, Brodie. Cheers.

[@DR.DisInfect]

Agreed. I'm getting them all

[@Bp79-or4kp]

You not buying one doesn't hurt anyone but you. Fanatics doesn't have a monopoly on anything but replicas. Adidas chose to leave and Fanatics made the best pitch. As long as they keep up with the high quality why should any of us care ? It's not like they are squeezing out small mom and pop places since mom and pops shops have not and will never be allowed to sell authentic unis. In fact the Chinese knockoffs that cheap people buy are literally supporting a foreign economy. Maybe if you could explain exactly why you would buy adidas or Nike etc but not the company who even now is still keeping a cheap intro uni but with improved quality? Now if they come out and they are shit compared to adidas, then that's different because they are the only option but If they are the same or better than I see no reason to boycott them.cheers

[@Bp79-or4kp]

Adds suck but honestly they did a good job with size and placement and I don't even notice them anymore. Adds were an inevitably with tv viewing bypassed by people streaming illegally. We as fans want a rising cap so we shouldn't complain when a league which is in the money making business. At least it's not like Europe leagues or soccer

[@jma.87]

@@Bp79-or4kp Fanatics was the only bidder, so they had the best offer by default. No one else was going to come close to their bid bc of their capital and working relationship already in place. I did say "en masse" would have an impact. Individuals rarely have enough power on their own to change anything. Fanatics has horrible quality merchandise (tees, hats, sweaters, etc). Their stuff is so cheaply made and does not last compared to other large companies. The jerseys will be fine on quality, it's literally everything else. And I don't support what they produce, so for me personally it won't be exclusive to jerseys (though that's their high ticket item). Ads on jerseys are fine... if you're in Europe where they don't have commercials for soccer matches. If the NHL wants to make that trade-off, by all means. I'll hold my breath 😅 Otherwise I don't care how tastefully it's done. That's just my opinion, my guy. Thanks for letting me know you don't agree. Have a good Wednesday.

[@JJ-fg2wd]

​​@@Bp79-or4kp oh no, I'm so hurt by not buying a jersey from a terrible company with an awful track record of producing quality goods! That $450 in my pocket is just crying because it's not being spent on an on-ice jersey that's barely indistinguishable from the jerseys made in Indonesia!! I know I'll feel the $250 difference the 10 times a year i wear a jersey at the absolute maximum!!! How are you this cucked by a company lmao, log off from life.

[@tylermccann848]

Very cool that you got to see the Authentic Pro, Brodie. A testament to your hard work, no doubt. This is the jersey that is supposed to look good though, and the fact that it does is encouraging. However, I am disappointed they didn't show the Breakaways or the Premium. Very interested in seeing those, as those are likely going to make up the bulk of what fans ultimately purchase.

[@jorgearizaga6787]

Brodie exclusive.. !!! Tell them to hand you first look of Utah Yeti jerseys...

[@jeffhoag3812]

First time the on-ice jersey has been available to fans in 10 years. CCM made the on-ice jerseys readily available to the public. If I’m going to spend $200+ on a jersey then I want it to be what players wear. Glad they’re getting back to this as fans DO want to spend the money for on-ice jerseys players wear because there’s a huge demand for it.

[@sglaze56]

Yeah, lets see what they actually deliver

[@jasonohara8372]

I'm glad MiC's will finally be available to purchase again but, I have to say... I'm going to miss the dimples. They were unique and gave the jerseys an interesting texture.

[@mattforner]

Removing the dimples on the shoulder area does make this look slightly lower quality and less premium. I'm not sure why they did away with them if they had a way to keep them other than just needing to save costs. I'm definitely excited to see how these will hold up, and I am thankful that Fanatics is at least trying to get ahead of the bad press.

[@Swayze22]

Hey Brodie, do you know anything yet on the sizing? I found the indo adidas sizing was quite small.

[@lukedahlgren8949]

The CCM sweaters through to the Reeboks had reinforced shoulders and elbows. The CCM Centre Ice sweaters, especially in the Ultrafil fabric are still the best.

[@Tomboi66]

I work for Fanatics so I seen them first! Although we can't take pictures if we do, we get caught we'll be fired on the spot! They are a lot different, colors pretty phenomenal not going to lie newer jerseys are pretty Sharp seems like the New Jersey's got more brighter the new old jerseys.

[@zachstarling11]

Tell your management they need to get their shit together 😂 I’m hoping these jerseys are good quality because everything Fanstics produces is shit

[@Tomboi66]

@@zachstarling11so if everything Fanatics produces is shit then why are you buying our products. And I can't tell management anything due to the fact you should know this there's more than one Fanatics facility around the world I work at the one that's in Easton PA. And it's up to QC who passes the product all we do is make them QC is the one who okays the product if it's passed or not.

[@Rockin_Ross]

@@Tomboi66 What choice do we have? You’re a monopoly at this point and we as fans and collectors have nowhere else to go. You as a company know this and can put out whatever you want. If the consumer wants the “latest and greatest” for the next game, you’re the one that sells it. Feel good? You shouldn’t. The opinion of most is you’ll just keep using the basic template Adidas did for a few seasons, then slowly cheapen it to up your profit margin. It’s an old story with you so why change what gets you paid? Only time will tell and now that we know this about you working there, we’ll seek you out if/when the shit jerseys hit the market for an explanation. 👍🏻

[@SHUB281]

American way. Cheaper materials. Higher cost.

[@jeandelisi9441]

Sweaters are made in Quebec

[@tudormiller887]

​@@jeandelisi9441Happy Canada Day! 🇨🇦

[@ianschulze1461]

“Affordable consumer merchandise.” That fell apart, had players names wrong, wrong colors, wrong logos……..

[@BocchiTheLock]

So they basically hand picked and brought the best of the best of their jerseys to show it off to you. I’ll wait until videos on the jerseys bought retail get reviewed

[@modernman7576]

Still really skeptical about fanatics and their quality control. Cheap stuff at exorbitant prices.

[@sherlockholmes60]

This seemed like a 20 minute PR cover for them to help repair their shit reputation.

[@KimJohnstonRadioPersonality]

Brody, just jumped headfirst into the Fanatics marketing department.

[@AnimeSportsNerd85]

I appreciate this video. This answers a lot of questions that I had regarding Fanatics taking over NHL jerseys and I am glad that they are looking at what MLB and Nike didn’t do with introducing new jerseys for players and taking the steps to work with players and really not change anything.

[@switchgear100]

was real skeptical of fanatics having this contract but I am really liking what I have seen of these jerseys so far. And if they bring legit on ice jersey's back for sale I am all for it. If I am buying a sweater I want the on ice one even if it is bigger to fit equipment.

[@bfish9700]

I want retail to go back to a player cut. Current retail jerseys aren't even worth looking at these days.

[@xMACxBRII]

Damn, I really liked the shoulder dimples. That's an L, That makes them stand out to me

[@tombuck]

I’m really hopeful for these! I actually like a lot of the Fanatics gear I have already. VERY tempted to get a Sharks jersey these season.

[@HandShakeLineRespect]

It appears the size tag/made in Canada tag is heat sealed instead of stitched. If so, that’s terrible.

[@tombraiderstrums09]

I have 2 Fanatics jerseys, and have played in them. I think they would count as “Breakaway” under this nomenclature. No complaints for the price point-they’re roomy, the graphics look good even though they’re printed not color-stitched, and I like the flexibility of the patches.

[@Rockin_Ross]

Which is exactly what they were going for. The average fan won’t care, those of us who’ve been at this game from the days of CCM and Koho wont stand for that. Which means at $400+ for the Authentic Pro, most collectors have seen the end.

[@rtyable]

I liked the dimples but overall they look very good. Can't complain

[@tylerleggett5088]

I have an autographed wings jersey signed by many players over the years (made in Canada CCM jersey) I can't wear, so just bought a home and away blank adidas versions because I was worried everything would be heat applied vinyl bs. Getting them customized later, but biggest thing was to find them while still available. Looks like my fears were slightly overblown

[@demonatemu]

extra elbow pad space! i'm happy

[@jeffadventures1]

this is a great in-depth video... im a little sad the dimples are going but glad to see the quality is going to be the same!

[@LeanMrfuzzles]

So happy we can buy MIC jerseys in store now

[@Rockin_Ross]

Great review and kudos to for being the first that I’ve seen reviewing these! I sure hope Fanatics learned from the MLB debacle and won’t make the same mistakes. Keep in mind however, as they’re made from the same factory, they’re using the same Adidas template (minus the dimples). Give Fanatics some time to bring their own template (and therefore changes) to the jerseys. That’s when the retail customer will get screwed.

[@tsholts5173]

I mean they're literally Adidas jerseys without the dimples. Can't get it wrong on the first try if you don't make your own in the first place. Edit: Also, they're hat "designs" suck. And they've already started to ruin Mitchell & Ness's reputation. Fanatics _will_ find a way to mess these jerseys up

[@handconstructed]

Thank you for your fantastic videos. They should have kept the shoulder dimples , right? To me, Fantatics- quality products are, at best, equivalent to Kirkland brand. The logo alone makes it sub-premium. I don't know, well see. Sorry Kirkland.

[@sabinoruiz2080]

BUT How must is the on ice jersey going to coast and the premium one too. I hear the on ice is going to be over 400.00 dollars

[@drewbaby299]

I will wait and see the quality. As a huge MLB fan, the baseball jerseys were straight garbage. Never trust these companies and what they tell you.

[@channelcreator317]

losing the shoulder dimples is a terrible choice, it gave the jersey so much more character and added depth to an otherwise blank area, not a fan and probably won’t buy one unless that changes

[@MaxtheMonster13]

Fanatics didn’t have a choice. Adidas owns the trademark for that design, so Fanatics couldn’t have them on the jersey even if they wanted to.

[@stephcarlofc]

What are the shoulder dimples?

[@gumbi8989]

Im guessing the fit size will be the same too. which is good.

[@Steve_Kassiotis]

I'm impressed with your reporting. A hands on look before Icethetics.

[@TylrVncnt]

After seeing this I am definitely more optimistic about Fanatics involvement with the NHL, time will tell of course but I’m open minded about it

[@DanielBeatty23]

Good summary Brodie. Well done w the production value.

[@AD_RC]

I mean if SP Apparel were to lose the NHL contract it'd be a cataclysmic event for St Hyacinthe

[@carlodelafuente8807]

Appreciate the update Brodie. Thanks for keeping us in the loop!

[@dougbrady5955]

Anyone that's owned a Made in Canada (MiC) jersey knows that once you get one, you'll never buy another model. I'm glad they didn't change up too much. I'll personally miss the dimples but understand not carrying that on.

[@kygermo]

Evidently Fanatics didn't go with the dimples due to the design being an intellectual property issue with Adidas, so im told.

[@moose7454]

Really relieved and happy that Fanatics/NHL got this right…was concerned after the MLB debacle

[@sherlockholmes60]

Don't count your chickens yet. They could still be complete shit like all their other stuff.

[@ThePadillaFilms]

Great video. Were you allowed to try it on? Wondering how it feels

[@rubenybarra3930]

Thanks. I would like to get the new Kings jersey but I saw where the price, before tax, is $425….so I’ll have to think about it.

[@sand_is_greaney]

Adidas did offer practice jerseys

[@TPCIO2]

Wouldn’t call fanatic’s affordable but besides that good video

[@NHLCrazy2007]

Awesome video, @BrodieBrazil! Thank you for the informative details on the differences between the Adidas and Fanatics jerseys.

[@geraldlogue7620]

One thing I would like to see if they make any changes in the future, it would be to return to true tie-down necklines...

[@elijahperez6506]

The new Kings jersey was revealed. So far, I’m very pleased.

[@stephenbonaci4831]

Obviously there's a CYA element to the statements coming out of Fanatics at this release. But I also appreciate the subtle nature of throwing Nike and MLB under the bus in their messaging too.

[@JCBluenote24]

This is actually very promising. I enjoy their Breakaway for the comfort level, but it's nice to see my expectations should not be diminished for some new jerseys I have my eye on for next season (Panthers, Bolts 3rd, etc.). I am curious if they will make the white road jerseys more available than Adidas did the past few seasons. Sometimes the clean white look is the way to go.

[@erikbender1967]

Wonder why the NHL doesn't go back to CCM, or KOHO?

[@sherlockholmes60]

Koho doesn't exist anymore for one.

[@mawortman72]

Will Fanatics be making a new black jersey? The only problem I have with the design, is the shark fin on the left shoulder is going away from the Ford position. Both fans should be going forward, like an American flag, where the stars and stripes are always going forward. Other than that they're nice Jerseys. I haven't bought a new jersey since 1991.

[@ChoiceEnvironments]

Hey, as long as we can’t see John Tavares’s jock strap during the game then Fanatics did their job

[@acortwright]

Whew! San Mateo's own Fanatics appear to have got it right. So glad and relieved.

[@DR.DisInfect]

No dimples sucks

[@zjsz4954]

Regarding the authentic jerseys, are the logos stitched on or heat pressed on?

[@samuelfrick3475]

Thanks for this important information!

[@shawklan27]

Ngl but having fanatics be the main sports brand for the NHL just cheapens the product imo considering how cheap their stuff tends to be. Plus I hate monopolies so much

[@hamzahhashmi9151]

As someone who wears jerseys as a fashion statement, the Fanatics Breakaway jerseys are perfect for me. They're more comfortable and fit better compared to the Adidas ones. The Adidas ones are too long and the fight strap really bothers me.

[@jeepzcb09]

I wonder about the fit? Will the premiums fit like Indo’s or the current Fanatics Breakaway’s? Also, price. I’m not a collector I have a few that I wear out and to games, so I don’t see a MIC in my future. But, everything has gone up so I imagine the premiums will be more than Adidas Primegreen.

[@mikelawlor1533]

financial comment : how is a jersey company going to make more money for them and the NHL if they don’t change the jerseys ????

[@vincentthekeeper2163]

Good video. Imma gonna sub to this Brodie guy. Does he cover hockey alot?

[@brodiebrazil]

Only for the last 15 years 🤣🤣

[@deanvendouris719]

Not to just be a negative Nancy, but the on ice jerseys have had double material on the elbows going back over 30 years. It’s been one of the distinguishing features of the pro jerseys. This video gives the impression this is brand new, and being introduced for the first time with these jerseys. It’s not. Good quality video other than that.

[@chrisw443]

The mlb jersey ever get fixed?

[@duckypuckluck]

Reebok did have retail authentics before though, i think? And select practice jerseys were being sold by teams in their individual team stores

[@justjohnny420]

Retail authentics were still lower quality than the actual on ice jerseys

[@JeffBisCamp]

Thanks Brodie for the great information ! Cheers !! 🏆🏒😎👍🌴☀️

[@EPiche09]

Man authentic pro. I'm excited to get one of those

[@KEVIN88GT]

This guy has an skill....of talking for 20 minutes of something that takes 2 minutes at most. In some aspects KZbin monetization has been bad in this regard.

[@ronfehr7899]

I don't purchase jerseys. The only time I'll see them is during games that I watch ( if I decide to watch any games). Besides, there's no such thing as an affordable jersey.

[@austriangroyper9308]

The dimpled shoulders were such a nice touch by adidas. Shame they aren't making jerseys anymore.

[@mobmaniac]

This is still a wait and see situation, but this video has given some reasons to be optimistic The quality control of Fanatics is notoriously terrible, and that reputation is gonna stick until they can prove otherwise

[@joelvinson]

Well, it's a good thing they're not making hockey pants. lol

[@DIDDYKONG916]

I remember when the mlb jerseys came out. Hated it what Fanatics had done. But these hockey jerseys only one thing. 🔥🔥🔥🔥 they learnt a lesson from mlb for nhl and I love it.

[@Jameson-h8e]

That was all on Nike. I'm not a fan of fanatics but Nike is responsible for the MLB

[@slipkidma1]

So as a collector VERY ,HAPPY to hear that finally can get a jersey MADE IN CANADA and NOT INDONESIA, or am I getting a " KNOCKOFF" and not buying what the Players are wearing. Please calrify. By the way AWSOME info. Thanks

[@bhouser79]

I'm just happy that we can buy MIC on ice jerseys and not some bogus jersey they call "authentic".

[@moonglow630]

They tend to use a smaller font for the nameplate on their breakaway jerseys, and it often looks ridiculous.

[@pjbth]

It looks like they removed a ton of fabric panels compare it to how many seams there are on the Adidas jersey...I wonder how they fit and flow

[@jimmycrackedcorn226]

Wow, $400 for a jersey that isn't complete ass. Thanks, Fanatics, We know that the lower tiers are gonna be worse than their existing offerings

[@Cilvathorne]

That’s crazy that you got access to these! Thanks for the coverage Brodie.

[@timbro1]

He only got the authentic pro version. He hasn't seen the premium version

[@ScottStahler-eu1tg]

I'm thrilled 🤗 to see The Jerseys after I buy them

[@andrewheitmeyer9945]

We will see how much of the on ice and authentic they will keep in stock. They barely had sharks jerseys on fanatics that wasn’t fanatics branded. The adidas authentics with player names were more expensive than other teams for some reason and they never had any new players. I’d like to be the first one in Sacramento get the celebrini jersey lol. They better have them in stock instead of blanks to make you pay more for customization.

[@dustyb58]

I hope the Premium version doesn't have a tie down strap like the Adidas Authentics did

[@NowAndToEternity]

They already messed up the New York Rangers jersey letters in their promotional video that was supposed to sell you how good these are lol.

[@justinking3127]

Saw the fan jerseys at the store. The quality is AWFUL, and they’re $175 which is insane, especially with the drastic decline in quality. I miss when things didn’t suck

[@Pennox122]

I want the pro but scared of what its going to cost

[@michaeldalsky1209]

Bad news! fanatics label is like shopping at the dollar store.hard pass

[@RinkrattHockey]

Question is where are the Fanatics Premium jerseys being manufactured? Will they be Indo made like Adidas