Cancel Culture in the Natural Hair Community + Going Purple! | BiancaReneeToday

Cancel Culture in the Natural Hair Community can be… A LOT. When do we give a brand another chance and when should we just move on? Let’s talk about it…
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[@aubreananoble]

Omg thank you so much for using my brand AVEN CURL CARE!! It can be used on wet or damp hair! Gloves are just for less mess! And I personally use mine as a styler! I just apply a leave in before no styler And I always scrunch with oil so its super fluffy!! The fall out happens for me until dry! It turned out amazing 💜💜 I LOVE IT! Thank you again💕

[@BiancaReneeToday]

Thanks for the info! Turned out bomb! 😍😍

[@chantelglenn900]

Ugh ! Killing me! Doesn't ship to Canada yet 😭

[@aubreananoble]

@@chantelglenn900 I’m going to go to the post tomorrow & figure out international shipping 💗

[@Loveyourlookhawaii]

Will the red come back in stock? It’s so pretty 😍

[@jasminlee4529]

@@aubreananoble Please check for Europe, too. We curly girls are everywhere. :)

[@biloushka8437]

For shea moisture, I don't think that the issue was that they included other races. The issue was that they didn't include any model with type 4, kinky curly hair. And seeing as it represents the majority of their customers, that was really crappy of them to do.

[@noneofyourbusiness2477]

They also changed the formula with no warning whatsoever. So instead of making a line that was more inclusive to the customer base they were expanding to, they took established products that were working for people (specifically people with type 4, kinky/curly hair), switched up the formula on them, and left them confused as to why the same products they were just using weren’t working the same anymore. I ended up having to switch to a new brand because of the change.

[@eshapiro9585]

Good to know it was lack of inclusion versus inclusion that upset people.

[@jlf7362]

They're not even Black owned anymore...

[@emanthescripter1076]

Especially when the natural hair community was initiated for black women with type 4 hair

[@MiVidaBellisima]

I felt pretty offended when Bianca tried to make it seem that black women were mad that they’re now including white women in their marketing. I understand she’s biracial, but this isn’t a thing of jealousy between black women or white women, this had to do with owner not including the audience that put him on the map. More insulting the brand included this red haired white girl to talk about how she was so oppressed as a white girl… bc she had red hair/waves or whatever…. It was extremely tone deaf when the only “black” representation there was a half white woman. Try being told your hair as God intended it is “unprofessional” or nappy even when it is moisturized and styled. It was just disgusting and tone deaf af.

[@AskCoachK]

I think that once a product is cancelled, it's likely that people stop following their progress to even KNOW that they listened or changed, and in that time find so many other products that work just as good, if not better... then there's no reason to return to the former.. That's why I love this community of influencers so much, bc you reduce that learning curve, should people WANT to go back.

[@Spokentruths725]

I realized this the other day with eco styler. I was like “I thought people said not to use this but i don’t remember why. Ill try it anyway and its fine.

[@butterbun7033]

I think a large part of that is...people are so used to companies just not caring. Not listening. Not changing. And yk I can't blame them because there are dozens and dozens of companies that KNOW their products have ingredients that straight up cause hair loss and....never change that or even acknowledge it. And so it's honestly rare when a company listens, apologizes, and changes their ways.

[@uberhaute_naturalz84]

@@Spokentruths725 the funny thing is that the ingredients in Ecostyler are in their beloved Mane Choice braid gel, Innersence I create Hold, TGIN Bomb, Camille Rose Lavender Gel etc. Moreover, the lady that started the cancellation for Eco Olive just made a video that it was possible she got an expired or counterfeit product!

[@candice44441]

Let’s be honest the “organic” “non toxic” community is ruining hair care brands with their disinformation. I am not against natural based cosmetics, but suddenly everyone has become a chemist. How about we start questioning certain methods people are using to take care of their hair like the curly girl method, no poo method, or not using sulphates, etc.

[@emilyjensenius4289]

I totally agree. The chemophobia in the natural hair community is really frustrating. Brands are changing formulas that are FINE, to cater to people whose primary understanding of cosmetic science is that "natural" is better. It isn't, it's a lot more nuanced than that.

[@ChristsChemist]

@@emilyjensenius4289 and people who believe that water isn't a chemical...

[@studiohq]

@@ChristsChemist As a person who is a Cancer Survivor I'm going to say in my opinion based on what we are told to avoid in the Cancer community that all synthetic chemicals should be used with caution. All "organic" chemicals should be used with caution. and in both groups all chemicals should be used after research. Quantities matter. Personal Chemistry matters. I would tell everyone to lean more towards organic choices rather than synthetic overtime many chemicals build up in the system rather than flushing out over a few hours. Synthetic chemicals are the ones causing troubles in the cancer community.Also healthy hair starts with diet, type of water used to wash, types of chemicals used for maintenance... Note I said healthy hair not pretty hair, "pretty" hair is an aesthetic and subject to what the individual see's as "pretty"

[@chrissmith1056]

This. I honestly feel like a lot of consumers are band wagon members. 😕 . Find what works for you and go with that. People are so entitled that they feel like EVERYTHING should fit their needs.

[@uberhaute_naturalz84]

@@studiohq how organic is organic?

[@pjscurls3037]

With Mielle I wanted to try them but didn’t have the chance before the scandal. I watch that KZbinr and the whole situation was horrible. So I cancelled. I still want to try their products because I hear they are good. But they never apologized. In fact they dug their heels in to NOT apologize. I don’t think they would do that to a larger influencer like you…but they did to a smaller influencer bc they knew they could get away with it. Gives me bullying vibes and I don’t like that.

[@douzyd2722]

Dang I'm just hearing of this! I spend alot on Mielle. Doesn't give me a good vibe 😫

[@pjscurls3037]

Yea it was their rice water collection. And the influencer actually liked some of their other products but did not care for this line. But the owners husband called her personal phone from her purchase records and they basically harassed this women for a bit. It was bad. But I still believe everyone is entitled to feel how they feel, support who they want and spend their money how they want.

[@Coco_Plears]

That’s exactly how I feel

[@MiVidaBellisima]

I’m shocked Bianca is considering trying mielle…. When they literally HARASSED an influencer for giving her HONEST OPINION… I would think that she would take that personally, that she can’t trust the brand to not misuse her private info if she doesn’t give them a positive review, cultural differences I suppose because that’s a line you don’t cross in my book

[@chantelvereen6262]

exactly they are bullies and people should stop making excuses for bullies... it's weird

[@ayanadixon4763]

A lot of formulations have a small amount of isopropyl alcohol in order to get ingredients to mix properly. It's isn't enough to dry out your hair, and is typically near the end of the list.

[@Ms.PrettyMarie]

Finally somebody said it

[@mermaidmotel2838]

THIS

[@malloryknox6802]

Yeah plus alcohol is natural so I don't get why she was complaining about it, doesn't she love natural stuff? Lmao

[@scholasticbookfair.]

@@malloryknox6802 why be dense?

[@sparkybish]

There are also moisturizing alcohols. Fatty alcohols are long chains and differ in appearance, texture, and performance from what we normal think of alcohol, like an ethyl alcohol. If you see lauryl, stearyl or oleyl alcohol that’s a fatty alcohol and great for hair or skin.

[@dionnehepburn2741]

The problem with these brands it's their behaviour and lack of regard for the people that are paying for their products. Some of these companies are using products that causes scalp burns and irritations. Mielle has not apologized to the youtuber. Some companies lack morals and it's all about making money.

[@spacebar9733]

Exactly. The ethics is important to me

[@cannibalisticrequiem]

💯 I think it's really crappy that people will pick and choose what companies (and people) they're willing to "cancel", while being dismissive of others because "Well I like _these_ products!" or "I wasn't _personally_ offended by them, so what's the big deal?" Everyone always clutches their pearls about "cancel culture" and how "it doesn't work" or that it's "pointless", but for me-- because I'm a fan of Swoop, my take is; It's not about "cancelling" anybody, it's about getting them to take *accountability* for their actions.

[@denisedavis2500]

Regarding Mielle, it was both the wife and husband. The husband did the calling but the wife made negative posts on her video and subliminally spoke negative about her on IG. I have not made a Mielle purchase since. They never apologized so they are still cancelled. Never used Deva Curl and wouldn't try at this point.

[@Lifewithpmdd]

The husband was wayyyyyy out of line for his behavior. I would’ve sued them.

[@Coco_Plears]

The posts she made while it was all happening were HORRIBLE!!! She was bogus

[@chulita03]

I was a devacurl user but it never affected my hair, in fact my hair loved Deva. I think part of the reason was that I always rotate between 2 to 3 brands that I love. So I wasn’t using just Deva 100% of the time. That being said, you hit it on the nail that they were never accountable and blamed “user error,” yet they rebranded and reformulated which is awfully sus. Still haven’t tried their new products because like you said, we’re fortunate here in the US to have such a variety of great brands to choose from. Thanks again for the great video and that purple is 🔥.

[@EHCBunny4real]

I stopped canceling product ingredients after the inventor of the curly girl method's product line was canceled. Devacurl proved that all-natural ingredients may not be healthy. A little water-based silicone in your conditioner isn't that dangerous. And fruit-based waxes give added define to type 4 hair without damaging it.

[@janice338]

Also different things work for different people. I cant use a sulfate free shampoo. I have tried many and they just font work for me. So there is no need to cancel anything if it doesn't work for you

[@EsiriE]

💯

[@anndeecosita3586]

I never thought of Deva Curl as an all natural brand. I never heard them promote themselves as all natural. I never had a problem with DC but I had cheaper that worked just as well for me.

[@jdonith]

When did the creator get canceled?! Missed that news! But CGM is so much more than products. It’s also about using less products and simplifying your routine and letting your natural hair do it’s thing. The curly girl book teaches about washing and drying and how to apply product too.

[@seahorsefly]

I was so strict when I started my CURLY hair journey..and yes it worked..(for a year CLEAN PRODUCTS)...NOW I use all kind of BRANDS, CURLY products and my hair is better than ever🙋🏻‍♀️✅

[@SHESOMAJOR]

I loved Mielle but chose to stop purchasing because of that situation. I think it was def an invasion of privacy and was downright unprofessional. I never saw a resolution to that situation and I just had a bad taste left in my mouth so I chose to find alternative products.

[@FrazJJ]

Don’t love ( and I adore Bianca don’t get me wrong overall favorite influencer) that Bianca said Mielle was wrong for what they did, and they were, then featured Mielle in a channel a few months later.

[@annanimal6]

I think there is a difference between canceling an entire company and just simply not buying their products because their ingredients don’t work for you. Not buying a product doesn’t automatically equal a boycott. You boycott companies specifically because something is wrong with their business, how they operate, what they do, how they act, their values, etc. if you feel some type of way regarding Mielle because of their owners actions, then you probably shouldn’t review their products, even if your viewers want it. Stick to your moral values!

[@talghow-i2326]

As soon as I learn I will formulate for my hair and supplement with bought products then I will not be at their mercy. Getting a cosmetic garden togather now. Alova will be my main ingreadians its great for skin and hair...

[@nikkilope5285]

Also side note… my husband walks in and goes, is she testing a brad mondo color? (No shade to him what so ever, love him) but I said no, she would never use that. And he goes, oh, because of all the silicone? SO PROUD OF THE HUBBY! We clearly watch a lot of Bianca Renee together 😅

[@1Letter23Numbers.]

I was watching a hair video in bed one night and the next day as I was playing with my hair my husband commented on a few things. When he saw my amazed face he said, I was listening to the video last night. Too cute!

[@amlatorre]

Only brand I've cancelled and will never trust again is Devacurl. I lost my density and curl pattern due to their reformulation. The disgusting way they gaslight victims and tried to blame them instead of admitting fault was off-putting. They ended up refunding people, reformulating, and repackaging their products despite their claim that nothing was wrong with their products. All they had to do was apologize and recall the products and I would have trusted them to fix things. Companies have had to recall products before and that shows integrity. Devacurl lacks accountability

[@CurlyGardenista]

I’m convinced this product caused my hair to thin

[@CassandraSxx]

Hey! What products were called into question? I used their super cream, and the melt into moisture for years. I’ve noticed that my hair has thinned significantly and there are changes to my curl pattern as well. But I thought this was due to stress and just getting older (almost 30).

[@cebie941]

I was lucky that I couldn’t use them because my hair hates too much protein… I’m sorry you all went through this

[@theezzie]

I was losing a lot of hair and my scalp was so itchy! Unfortunately though it was the first product I used when I started the curly girl method. So I thought it was just because I was transitioning. Kind of makes me mad though because I wasted like 3 months of the transitioning process because of how bad Devacurl was. Kind of ironic though that I stopped using it like a few days before the scandal came out.

[@CurlyGardenista]

@@theezzie my scalp developed dandruff ! Which I never had an issue with until deva :(

[@maradiaz8961]

LOVED this video!!! So interesting to hear the story behind the cancels and your opinions on all of them. I completely agree on DevaCurl that they need to do more to show accountability. They can’t deny thousands of people’s experience… comes off like gaslighting!

[@makicha10001]

I never say I cancel a product, I just said it didn't work for me.

[@Liannabelle8]

The only brand I've personally "cancelled" is Deva curl. A year later and my curls still aren't the same, I'm still waiting on a refund for $300 worth of product and they never even tried to apologize to us. The Shea Moisture thing.. I totally understand that their brand was focused on black hair BUT I've used and loved their products for years and it was nice to see them recognize that so many of us use their stuff. But "cancelling" seems to be a personal choice over a personal experience.

[@MzJones721]

My curls took a big hit from Deva curl, I'm STILL trying to get my curls back. Idk what else to do

[@MzJones721]

@@canecorsomom2023 It'sbeen a year, the back of my hair went from curls to waves with no volume. I'm ready to give up . My hair looks terrible

[@Liannabelle8]

@@MzJones721 same! I've been taking prenatal vitamins for a while and idk if they're helping but I'm seeing a positive change again. Try a deep cleanse ( I just use Apple cider vinegar in water) and a protein treatment once a month. Mine's slowly getting there, I hope yours does too ❤️ it's a terrible feeling. 25 years of hating my curls, finally fell in love and then Deva curl ruined them.

[@atyourbesturluv.7106]

Who’s “us?” Kinda confused lol.

[@Liannabelle8]

@@atyourbesturluv.7106 If you read my comment, you shouldn't be. Us as in women who aren't people of colour. I know SM has mainly marketed towards women of colour and that's wonderful! I'm half Hispanic but considered "white" and use their stuff, too.

[@makicha10001]

Something I don't understand. Curly hair is not exclusive of black people. At least not here in Latinoamérica. So why is wrong also include others races?

[@GB2595]

Yeah I agree. There is this territorial thing in the curly hair community where it’s seen as wrong or intrusive for white people to use certain products. But like, white people have curly hair too. Curly hair is not something that only African Americans have so why the territorial thing?

[@pjscurls3037]

I agree as I am Latina with curly hair and have struggled my entire life to find products for type 3 curls in the “white” and “black” markets. However I thing the territorial thing stems from basically everything being stolen from African American culture. And I mean everything. So I can see why some brands can be viewed as “sell outs” or African Americans holding brands/products close to their heart and not wanting them to be whitewashed. I get it.

[@GB2595]

@@pjscurls3037 But nothing is being taken from African Americans by a brand adding eg more lightweight lines. They still have their eg heavy lines so what is the problem actually? Also not everyone in the African American community can even use those heavy lines. If you have fine low porosity hair or low density hair the lightweight lines might actually suit you better.

[@pjscurls3037]

I agree with you. I’m just saying that’s where some of those emotions stem from. And I understand why those feelings/emotions are there.

[@nayadior5547]

Because afro textured hair is different from other races no other race has 4c hair

[@leslieuribe7027]

The only thing I’d caution with cancelling brands due to ingredients is that some curlies love silicones so reformulating a product to not include silicones may not be beneficial for all curlies! So, I’d almost want to see brands coming out with similar products with a silicone AND silicone free line to be more inclusive. For example, Olaplex products with the silicones are AMAZING, but I’m sure there are ways they could reformulate to have a silicone free line for those who are following the CGM. There should be more brands that offer both instead of one or the other!

[@TB-vj8ie]

Yes because after trying to follow trends i found my hair works well with silicones. my hair iß finally not constantly breaking off in the shower. I permed my hair after 5 years being natural because it kept breaking. Now I'm back natural and this time around is much better since I've just listened to MY hair. It's a personal choice.

[@leslieuribe7027]

@@TB-vj8ie I’m the same way with sulfates! My scalp gets so dry and itchy without a proper cleanse with sulfates and dandruff shampoo (it’s impossible to find a dandruff shampoo without sulfates). Only using sulfates once a month or once every other month had me wanting to shave my head.

[@TB-vj8ie]

@@leslieuribe7027 yes I'm def not a curly girl method type of girl. Lol. I just use what's right for me.

[@caitlinsawicki3219]

Yeah, I need silicone in my hair I’ve discovered. I stick to water-soluble silicones, though.

[@aliciaboggs1456]

Yes this comment said what I was thinking. I tried to go silicone/sulfate free and my hair hated it. Then I found manes by mell and realized it was ok to just use products that work for me and not feel like I am doing it wrong or whatever bc I don't follow trends or certain rules. I am worried that some of my favorite brands will change their products to suit the CG method and not care about the rest of us who don't follow it.

[@BVIgirl_Sarai]

I wouldn’t want to support a company that treat ppl like dirt! unapologetic and blaming the customer for user error. As you said, different moral values.

[@sophiaaloeristok]

I didnt know about some of these brands being cancelled! I find cancel culture can be very quick to jump straight to cancelling but very slow to come back and say theyre okay again which isnt always right

[@BiancaReneeToday]

So true! 👏🏽

[@josiehernandez8943]

I follow KevOnStage and That Chick Angel and they said in a podcast episode “I can’t cancel something I never supported haha”. That’s what I think about devacurl bc they were always too expensive for me to try but I do think it’s horrible how their products hurt so many people and as usual didn’t apologize and blamed the consumer. I don’t think I personally cancel things but I do try to put my few dollars with brands that seem to have missions I believe in. ❤️

[@miscellaneouslife2778]

Same. All lot of these brands got passed by me Bc of the ingredients. But I became natural in 2020 so I was easily able to find out about ingredients etc as opposed to someone who was natural in the 90s or early 2000s.

[@theoriginalcurliegirl739]

People canceled Cantu because it wasn’t black owned it catered to black ppl and the black dollar like African Pride. They was a phase where ppl was def being bullied into only using products from blackownedbusiness. It was a big thing. But like I said…imma buy what works for my hair. Great video per usual Love you B 🤍🤍🤍

[@janice338]

Exactly! 🙌

[@Ms.PrettyMarie]

This 🗣

[@anndeecosita3586]

I didn’t realize they were canceled for that. I stopped buying Cantu a long time ago because everything I tried dried my hair out so I guess I stopped paying attention to Cantu.

[@atyourbesturluv.7106]

I understand the people canceling it because of that though.

[@alexuz93]

When I found out that people cancelled Cantu I was so confused! I have been using Cantu since I went natural in 2013, and I never stopped using their products. I always loved their products. They never bothered my hair, I understand that some people may not have the same experience as me, but if they fixed what people were mad about, why stay angry. Are we really living in an age where we "cancel" and move on without giving chances of redemption? Even if they aren't black owned, I don't understand why that is a reason to stop using their products. You can still support black owned businesses, but do we really have to stop buying from other businesses to do so? Especially a business that is catered to our hair, works for a lot of people, obviously listens and keeps our interest in mind, and is so affordable! I cannot tell you how many times I have had to pass on black owned business products because of the price. I don't have the coin to be spending on expensive hair products, especially when I know I do not have to. My entire hair care production collection is drug store priced, and I am perfectly fine with that because everything I use works wonders on my hair.

[@sarahprince2412]

Thank you for what you are saying because it’s true. That’s why many people are over the black community bitching and whining. They aren’t going to support a business because it’s not black owned or because the products can be used by any race?!?! How is THAT not racists??? That’s not being a hypocrite? It’s all fine and dandy to have black owned businesses but why do we have to even mention race at all?? If a product is good it’s good. If a business is good it shouldn’t be because the owners are black. That’s just doing them a disservice by saying they should be popular ONLY because of their skin color. Anyone should be able to use products. It doesn’t mean that the black community is getting shafted or not being represented if other races can use the products. I know people are going to call me a freaking racist because I’m giving my two cents here but the fact is many people of the black community(not all) wants to be seen by their race or wants companies to be recognized ONLY because of the owners race. If white people said or did the EXACT same things that these people say and do they would automatically be called racists because they are pointing out skin color or it would come across that they only want to use so called “white” products. So why the hell is it ok for the black community to do it? Why the hell is the black community getting a pass on being racists? Don’t give me that sorry excuse “well it’s because there’s no representation for the black community.” Hello, hate to break it to you but black people(yes I’m using the term black because you are NOT African American; you guys were NOT born in Africa so you are black Americans and NOT African America) only make up 13% of the population here in the U.S. You know who makes up the majority? It’s WHITE people so of course there is going to be more representation of white people. That just makes sense. If I lived in an African country then it would make sense to see the majority of representation being black people and not white people. Also, give me a break on being oppressed or enslaved or that this is payback for slavery even though NO ONE today has even been enslaved. There is no oppression regardless of what the black community is being BRAINWASHED into believing. Many issues that are happening is because these people have caused the issues themselves. Nothing to do with racism people. And no, just because your race was enslaved over 100 years ago doesn’t mean that you can now try to use that as an excuse to do whatever nowadays. Stop acting like you were the only ones who were enslaved. EVERY race has faced oppression, bigotry, hatred and slavery at one point in history. That INCLUDES white people. The thing is other races don’t dwell on the past and think they are owed something. They moved on and are trying to better themselves. THAT’S the difference. Look, if you are tired of racism and division among races then STOP dividing yourselves from other races! STOP bringing in race for everything. STOP thinking everyone is out to get you because of your race or that everyone is racists just because they are stating facts or their views. STOP trying to separate yourselves from other races. STOP demanding stuff, holidays, colleges, television, etc. to be made specifically for black people and no one else. Martin Luther King Jr. said that he wanted to be judged based on the content of his character and not the color of his skin but many people of the black community ONLY wants to be judged and given things because of their skin color. Demanding reparation for stuff YOU never even experienced. Things like that. Once again I’m going to be called a racist for stating facts but whatever. I just want to point out that the reason why there is division among the races is because media and the Liberals are BRAINWASHING black people into thinking there is division. We never had any issues in the 80’s and 90’s. Everyone was getting along regardless of race. Nobody had problems or cared if the person was black or white. Think about that. Sorry, wasn’t trying to go on and on but I just wanted to point that out and that it correlates with what you were saying.

[@alexuz93]

@@sarahprince2412 I was talking about hair care products and your comment devolved into a hateful, racially and politically fueled tirade. You just wanted to rant and complain about black people, thats all. Don't dare try and say it had anything to do with my comment or what the point I was making. You got a lot of nerve. Once again, I was stating my opinion on PRODUCTS, your comment was filled with you opinions and inaccuracies about an ENTIRE RACE OF PEOPLE.

[@marie-francoiset9402]

@@alexuz93 can't see that womans comment anymore however by your reply I can guess at what she said. But that's the issue right? we really are not at the place where the races can work together.

[@Cattlov]

Right? I LOVE Cantu, I will never stop using their products.

[@shakes1026]

That's a gorgeous purple! The Curlsmith one seems to lose its colour when you apply it but this one looks fire

[@snoopywoodstock7246]

In a situation like Deva Curl, they would be canceled because users lost their hair. After knowing this, I would never use Deva Curl. They can reformulate as many times as necessary, however I wouldn’t give them a try. Ulta gave me a Deva Curl sample last summer and I threw it in the trash.

[@Notorious_Grey]

I think there's a limit to how flexible people should be with these companies. If your company uses an ingredient that consistently hurts black hair and is marketed to black people, I'm sorry but they have to pay for their ignorance somehow.

[@downwardbrainspiral]

girl the audio is messed up on the right ear

[@EveryonesACryptid]

Usually, you and I are in agreement/like-minded. But I have to say that totally missed the mark, BianncaRenee, about the situation between the KZbinr and Mielle Organics. Mainly because, *to me*, you sounded like you downplayed something that is NEVER OK. It is ABSOLUTELY WRONG when a company, a company's employees (including the CEO and/or Board of Directors), celebs or influencers approach a reviewer, a fan or any average person because the latter gave them a neutral-to-negative review. That is harassment and (again) it's never, ever, ever OK. To me, it's unforgivable because it's often targeted and extremely malicious. The fact that, in Mielle Organics case, it was the CEO and company's owner husband makes everything a world of HELL NO to that company's products FOREVER. I am aware that the company, eventually, posted an apology of sorts, but they will remain cancelled as far as I am concerned.

[@amandaliberato859]

Hi Bianca! Totally agree with your opinion regarding the cancel culture. If a brand truly listens to their consumers and makes the appropriate changes, I would absolutely give them another chance. However, if a certain brand blames the consumer, claims nothing is wrong, yet changes formulation and packaging, it’s time to cut the cord for good. Thanks for talking about this!

[@SlimRose30]

Honestly, I'm just waiting for Bianca to launch her own hair brand, I would drop all my coins.

[@snoopywoodstock7246]

For a moral stance, if I am an existing user and their products work excellent with my hair, I probably would continue to use them, however if I wasn’t a current user, I would never consider using them.

[@bellalinda125]

Pls do not do a Mielle product review. They crossed the line pulling pvt info to contact/harrass that KZbinr & that was wrong on so many levels and they have yet to apologize to her.

[@adub4174]

Deva Curl lost all trust and respect permanently in my book. It’s so hard as a curly hair person to put your trust in a brand or hair stylist, anyone. Once they caused so much damage to ppl I can’t see why I would ever buy anything from them

[@MinksKinks]

I am a content creator too and it’s such a sticky situation reviewing “canceled” brands. Personally with Mielle, I’m not longer purchasing from them. But with the products I have from them, I’m doing reviews because I spent my money on them and some of my viewers are still curious how they might work🤷🏾‍♀️

[@nicoleryan6630]

For me personally the only company I have cancelled is Mielle and for me it has nothing to do with the products its how crazy the owners acted. It was just ridiculous.

[@starlightrocks7]

I gave Mielle products a chance, but truthfully, I don't care too much for her line, but I preferred Miss Jessie's brand.

[@Juliet42110]

I had problems with DevaCurl damage and I still have hair damage and scalp problems. I will never ever ever ever ever give that company a cent. I hate how they handled it.

[@katietraylor14]

For me, if I try something once and don’t like it, I’m probably never going back. I tired cantu gel recently and it makes my hair so dry, so I don’t think I’ll ever buy it again. Not because I’ve cancelled them, but because there are so many option for me to try out that won’t affect my hair like that and I don’t care to keep up to date on when a product is re-launching

[@D_Ortiz23]

Lost interest in Mielle Organics after watching an episode of Selling Tampa on Netflix that she & her husband were featured in. Idk what it was about her energy, but it didn’t vibe with me. That’s just my opinion though. The products are decent, on my hair anyway, but there are others that work just as well & others that work even better. It’s definitely personal preference.

[@nyishaj123]

In all honesty Cantu and Shea Moisture are poorly formulated products that don't support healthy hair. I never tried Mielle and never will because of that incident. Eco openly hates black people. They literally profit off of us. Never cared to try DevaCurl and never will. I've never tried Olaplex 3. I have O3 in my stash that I plan to use. The natural hair community almost cancelled UFD. UFD still works, most people don't know how to use it because they were using it incorrectly all this time or the health of their hair has declined.

[@marymary1083]

Awww that purple is everything 💜💜 Love the results….. I generally don’t jump on the Cancelled Culture bandwagon. If the product works good, I will continue to use it. Loved Cantu and never had an issue, and I still use Eco from time to time. never did use Deva curl so can’t say anything. I also do really like some Mielle products and haven’t cancelled them. It’s really all about if a product works or not AND THERE ARE SOOOOO MANY other products to use and if they don’t work, I keep it moving…. Appreciate this topic, because you hear so much about … we cancelling this or that.

[@itskimokay4760]

I’m so happy to hear you say no to Deva Curl. I will never forget what happened to my daughters hair and just chunks of hair falling out. Her hair is so strong and healthy and could never go back. We are honestly traumatized.

[@caesuracrossing5473]

Why can't other make up influences be like you when it comes to companies being canceled 🙃 you actually listen to your audience and care about us. While also educating us all at the same time. Especially with the Diva Curl situation.

[@azlynnjademonroe4820]

I love your take on this & everyone’s take on it in the comments! I keep saying Cantu was my big one, I had tried a few products & it dried my hair, but after seeing your new reviews on it I’m open to trying them again. Like you said everyone deserves a second chance.

[@hotangelfire712]

If a product is black owned and created for black or mixed with black hair and is sold to a white owner. The owner starts adding white hair to advertising now I'm scared that product won't be for my hair. I'm leaving if ingredients change to include white hair. It not only doesn't work for me but it takes away from black ownership. Too long have the black community had to use white makeup products, hair products on and on . I need what works for me. I will use products by latin culture because most of them have hair like us. To go on a cancel spree not me. I just stop using and find products to suit my hair texture.. when I did my homework in curly hair products if I saw black and white in the advertisement it was a no for me .

[@starlightrocks7]

💯

[@quantumwombat]

I love this type of video! And I agree that devacurl is cancelled forever just because of how poorly they handled the situation. As for Olaplex... the dose makes the poison. Given that the dose of that specific ingredient is extremely low, I'm not concerned.

[@Coco_Plears]

Of all the brands that were cancelled, the only one I cancelled myself was the Mielle Organics and I LOVE their products. They were very wrong in that situation with Linda! And DevaCurl I never got into.

[@chantelvereen6262]

same

[@uberhaute_naturalz84]

If Linda had concrete proof as regards the phone call, she should go to the court of Law. I read and watched so many videos and articles as regards this issue and I would say it is highly unfair to cancel a whole company based on a review that wasn't properly done and a call allegation that has no hard evidence. I don't roll by emotion and I know that people of this age can use social media to do so many things. So many influencers just went on and on about the issue as if the lady committed murder and here we are almost three years later with the cancel mantra.

[@Goatfarmer93]

I love the purple! It's so cool! I would cancel a product/brand for subpar products but the Shea Moisture situation bothers me a bit just because it seems like it was used as yet another excuse to divide us by race. Can't we use curly hair to bring us together instead of being angry that too many people of the "wrong" skin tone were in an ad? Black women have been treated terribly over their hair. White women have spent generations being told that to look ladylike and professional we have to sleek, straight hair. IF we have curls they basically have to be fake curls. So now we have generations of women who have spent so much time and money trying to be something we're not and we end up with little girls hating their looks, even if they're absolutely gorgeous! So let's work together and get rid of those impossible beauty standards. They're impossible for the vast majority of us, matter our skin color.

[@jgruen1066]

Bravo - well said! Very few 'white' women have absolutely straight hair and the trend is swinging towards 'embrace your natural hair'. We have curly hair too. Be glad we are embracing the CGM because that pours more money into companies that make these products and that in turn helps with the growing number of new companies and new products coming into the market. Time to do away with 'white' products and 'black' products. How about products for 'people' with curly hair? Sounds good to me!

[@suzanneaubin7599]

I wore my natural 3b/c to work yesterday and kept being asked if it was natural. One person asked me if I was wearing a curly wig 😳 Because I can’t possibly be growing out my own curls 🙄 Years ago when I wore my curly hair proud and everyday, never straightened, never used chemicals; I walked into a mall where a young lady was promoting hair straighteners. I wanted nothing to do with it and she kept asking “Don’t you want straight hair?” Curly hair life! Never boring 🎉😂

[@pamholder5275]

I used Mielle once and it didn’t work for my hair. I was sad when the JBCO line with shea moisture changed, that was literally my holy grail line and after they changed the formula I could instantly tell the difference…that was a sad day 😞

[@starlightrocks7]

💯

[@jessicabrewster6427]

And I am here for the conversation while you’re doing your hair :) I loved the topic and hearing your thoughts!

[@tatyanna408]

I honestly feel like canceling brands is a personal choice & if I cancel the brand then I’m not using them. Every single brand you’ve mentioned, I still don’t use to this day and I’m not going back. There’s no need to when there are other brands that are more creative in their ingredients, use natural ingredients and works better for my hair

[@tatyanna408]

Shea Moisture is okay, but I want don’t want okay for my hair. Cantu, Not Your Mothers Stylers, Jane Solutions, Eco Styler, Mielle Organics, and etc never worked for my hair. I’ve had brands change original formula that did work, like Uncle Funky’s Daughters, I’m no longer using that brand. Honestly, do what’s right for you, I don’t think this topic needed a video. If you truly, cancelled a brand you’re no longer using it.

[@dcarmeto]

It is a fragrance in Olaplex, a very small amount, and even I was shocked. Cause I am sensitive to fragrance and never had an issue or breakout from Olaplex. I am sure if they are concerned and listen to everyone's concerns, then they will take it out. Cause honestly what is it doing? There is no actual Fragrance(as in smell/at least to me). Or maybe it gives that fresh cleanness we smell? When it comes to Deva curl I literally switched from my stylist altogether. Why? Because I told her how dry it made my hair feel. I've always deep conditioned, I do all my steps to not only hydrate but moisture my hair, just for it to feel like it's all sucked out within a day or two. Instead of listening to my concerns, and feeling the evidence, she told me it must be something I was doing wrong as if I can't read the instructions on the bottles. Like are you insane? If you are my hairstylist, shouldn't you listen to my concerns? And another red flag was that she didn't use Deva curl in her own hair, but yet you putting it into my hair and telling me it's all in my head. I made a switch way before everything broke out, and my hair was feeling and doing amazingly. I was already two years in of "no more Deva curl for me," when all these videos started surfacing. It was so crazy to me, a moment of realizing "So it really isn't just in my head, it really isn't just me." I wasn't happy about the things other women were experiencing, considering I did not suffer from hair loss, but I did suffer from excessive dryness and an itchy scalp. But it just reassured me, you must listen to your instincts, and never allow someone to overpower your belief in what you think to be the cause of an issue. Deva curl will never gain anyone's trust because like you said before, they didn't address it, never apologized for the inconvenience to all these women affected. How do you tell thousands of women that they are wrong when they are literally going through the same exact thing? Then to just "change" things like no one would notice. How can we trust what you say is all there is on that bottle? How can we be sure? We just won't take the risk if there is no trust. 🤷🏾‍♀️

[@tj817]

I was in the process of transitioning when I did a Black Friday haul from Mielle. I didn’t find out about the issue until like December. I feel like I was let down by then as I had just started my natural hair journey. I did use their products but it took 6 weeks for them to come in after Black Friday. I have been turned off ever since. I never plan to use Devacurl and eco styler gel is need sometimes. I don’t need my brand to be black owned to use their products but they need to show all hair types and all shades. Sometimes I do see non POC shopping on my aisle and in my head “ that’s mine!” But then I just laugh at myself for taking it too far. A good product is a good product for all.

[@Silverhaired59]

T J, I am one of those white women who shop the ethnic aisle. For years I have been saying to hairstylists that with every one of my floofy,, frizzy hairs curling in it’s own individual direction, I wish I could get them to at least agree on a direction. Maybe I could have curly hair if they did. They would just laugh and have no advice for me. So, I started experimenting with the “ethnic” products. It wasn’t until I somehow discovered the curly girl method online, though, that I learned how to coax my hair into waves and loose corkscrews. At 61 years old, I started getting curls. Boy, do I feel dumb. I had been on the internet for 20 years! Why did it take me so long? I guess I am just not enough of a girly-girl type! It never occurred to me to research my hair.

[@tj817]

@@Silverhaired59 it sounds so simple to research your own hair but it is true! I have chemically straightened my hair since 10 to “fit in” and make it more manageable but at 40 when the pandemic hit , I said forget this! I am now fully I unrelaxed natural hair with beautiful curls I didn’t know existed! Sometimes it takes longer for some of us!

[@godsprecious6884]

Thank you for addressing this issue. I haven’t heard an apology from Mielle. Personally, if something works I use it. I just think when we cancel, it should be done the same way for everything in the natural hair community such as the stores we shop at and buy from that watch us and treat us like criminals and thieves. I think you should review whatever products you want. I have only really canceled two companies based on customer service. One I would use again, but the other one is a subscription service who keeps sending the same thing or non related hair items. I love your opinions, advice, and thoughts regarding this issue. Love the color on you ❤️🙌🏽

[@cyoung2004]

Me exact sentiments!

[@CECE-sm1xy]

what happened with Mielle

[@spacebar9733]

@@CECE-sm1xy also wondering, I’m still confused

[@CECE-sm1xy]

@@spacebar9733 all ik is they didnt apologize to a small influencer here on youtube about something that happened. 🤷🏼‍♀️ but is there anything wrong with the products?😂

[@arek5985]

@@CECE-sm1xy the husband of the creator of Mielle harassed the youtuber and sent emails and phone calls basically threatening her to take down a negative review. Which is illegal and insane. Then, the creator of Mielle went on insta and basically tried to act like she was being the bigger person and ‘forgiving’ the youtuber?? Even though everyone is entitled to their opinion. It’s nothing about ingredients. It’s about the creator and her husband being crazy

[@psr076]

I agree with you about Devacurl because there was no accountability. They just decided to reformulate their products (somewhere there was something wrong ). For Mielle they never apologized to the Linda Lynn. Going after this way ( the CFO’s husband doing) it was just disgusting. The owner and her husband love to profess how Christian they are so they didn’t act like it…. I’m just saying. Company like Mielle are where they are because of youtubers like you, Linda Lynn and the natural community. I think they forgot that.. By the way love the purple on your hair.

[@mariajosecardenas6845]

I really like Curlsmith but it just makes me laugh so much that the marketing they have is so impecable you are literally saying it is basically made out of fruits and vegetables just because they add a few extracts

[@anvanseijen-wesenhagen6761]

Congratulations for having your second baby. You look gorgeous with your purple hair. Love seeing you comment and being so positive and giving brands a second chance. Everyone deserves it. Thanks 🙏🏼. Love from Holland

[@charlieb0099]

I personally love Cantu! The curl activators are bomb and the define and shine custard too! And sulphate silicone and alcohol free💙

[@roshab]

Even Maui line was extremely bad . I had severe hairfall and this happened for me when i was in Lafayette, SFO . And wen i travelled back to India as well . It was worser for my hair . And ultimately had to dump the entire collection ( including the masks, shampoo, conditioners, butter, milk) i had got from US. Felt so bad .. Btw this has nothing to do with the content of cancelling bcoz the ingredients are bad . But just my opinion of how it responded to my hair And the saviour that happened for me are these two - rizos curls defining cream and kinky curly custard .

[@daniellecovington2236]

Anything Maui was a horrible experience for my hair! It was so dry and my it tangled really really bad! I trashed it and took a loss 🤷🏽‍♀️

[@daniellecovington2236]

Anything Maui was a horrible experience for my hair! It was so dry and my it tangled really really bad! I trashed it and took a loss 🤷🏽‍♀️

[@roshab]

@@daniellecovington2236 l totally can relate to u ..😒 such a painful experience it was

[@trishajohnson4692]

Yasss Maui was bad, so drying and it did make my hair fall out

[@1922mistyblue]

Deva Curl products belong in the trash. Mielle was totally wrong for how they treated Linda Lyn. Shea Moisture products work better for Caucasian hair now. Kudos to Cantu for changing ingredients. I like when companies like NYM and Pattern Beauty listened to the consumers.

[@I_Margaret]

The issue is these bad ingredients shouldn’t even be in these brands products in the 1st place. Not to mention “influencers” get paid to praise alot of these brands anyways so they’re getting their checks they don’t care regardless…

[@ST-111]

I didnt know cantu was cancelled but it made my hair so dry n brittle so yeah its "cancelled" by me personally - meaning i wont be purchasing from that company. Plus i bought a product and on the bottle it said silicone free. When i looked at the ingredients list more carefully, i noticed it actually did have it.

[@paulna85]

My issue with curlsmith is the use of phenoxyethanol in their products. Most of them. I bought the scalp booster and the densifiying elixir and im not sure if i should keep using them. I don’t care for this ingredient and it makes my scalp all irritated. I have had issues with my scalp and im not sure if its the oils from curlsmith or it’s me. But i would be more comfortable knowing that this ingredient isnt used. For a brand that thrives on being so good and healthy, that ingredient is a huge qiestion mark and deters me from using more of their products on my hair especially the ones that go also on the scalp

[@daniellepitman4412]

I had insane hair shedding with the detox line. As well as so much scalp irritation. The only thing I can use with normal shedding is their co wash.

[@paulna85]

I am not surprised, this ingredient is not allowed in products over 1% in the eu and is considered highly irritant. I didn’t check the ingredient list before purchasing as it was bianca renee approved. Jsit grabbed them both oils and now i lm not sure what to do. They have also other ingredients that end with -il in the oil and i know that if you stop using minoxidil before completing the full treatment hair also falls. You have to use it until you are done with the cycle and i wonder if the same goes for the oils by curlsmith

[@jacksonprec]

I would never use Mielle after them treating her like that! I can’t support people who would be so cruel just because she told her opinion. I could deal with other products if they listened to their customers. I’m not big on cancel culture

[@TB-vj8ie]

My hair always hated Shea moisture. Not sure why but i ended up giving away all their products. Maybe because of the coconut oil. Doesn't work well in my hair

[@christinamolnar8905]

Thank you Bianca for all of your hard work and research! That’s why I watch your videos every week. I value your opinion and you have always lead us curlies in the right direction! 💜🦄🧜🏽‍♀️

[@AlizMari23]

When you mentioned DevaCurl it reminded me of Ayesha Malik. I just went on a little hunt for updates on her but didn't find much. Do you know anything? Also, I would love to see your review of LUS Brands Irish Sea Moss gel.

[@FrazJJ]

Me too re the gel!

[@adriannajauregui8816]

I love my purple/fuchsia curls. Glad yours came out poppin!!!!

[@kristenmiller3644]

Cantu Root Rinse saved my life when I had shingles on my scalp. Everything else hurt or itched. They have so many products that if a few don’t work, IMO, you shouldn’t cancel. However, as a Devacurl damagee, I’ll never try their new stuff. I lost hair and it changed my curls. I won’t forgive because of their lack of accountability. Don’t blame your customers. My hairdresser actually uses the new stuff on me even though she knows I no longer use it and I’m almost ready to stop going to her because of that. Love the purple!

[@alexchirpy4086]

Ugh I miss Cantu root rinse so much!!! It was so good and I don't think they make it anymore, I can't find it. 😭

[@curlygirlcruzforever9846]

The purple looks so amazing!!! Curlsmith and bounce curl and a hand full of other brands are all I trust really. Devacurl was so scary like the fact that they really didn’t care and so many people including myself lost hair. Didn’t know that about Mielle either so glad I know now! Love you Bianca!❤️

[@MarielaQue]

I have to laugh when brands are 'cancelled'. It makes no difference to me.

[@patriciagriffith7402]

I use Ayurveda

[@theoriginalcurliegirl739]

Imma buy whatever works on my hair…everything else isn’t my business. I don’t think we have the power to cancel anything by just saying it. DevaCurl us the only brand that has no Hope but my friend is willing to take my old DevaCurl and risk it all. 🤷🏽‍♀️

[@Fiory8]

Don’t bother reviewing Mielle imo lol … I tried them to try a new leave in conditioner and I can co-sign that it sucks (4a curly hair). That was before I knew this weird story.

[@pennywarren2357]

Great video! This cancel culture is actually a bit arrogant when we're so quick to just slice people off! But I realize there's a difference when it's a product. There's so much I love about you. Thanks for your take on this issue.

[@danielherrera3672]

Did a little research but it turns out that mielle went after a few content creators very well it was the owner and her husband from what i found

[@shereeseblackman7871]

The power of Bianca Renee approved.....I'm just saying.....🤔🤔🤔🤔

[@Stargazer3131]

I don't care what brands are "cancelled" I use what works on my hair and that's it! It takes age's to find the right products so once I have what i need i use it until doesn't work anymore. I have been using Cantu products on my hair for well over a year and I'm loving them, before that I used Crème Of Nature briefly and for over a decade i used Head And Shoulders!

[@bajanbreezy]

I love Mielle Organics and Shea Moisture. I only use pattern leave in products not shampoo and conditioner. If they don't have my curly friends like your approval I won't try again...

[@18MandySoto]

I don't use DevaCurl or Mielle anymore because their whole shady dealings. I don't cancel any brand because of ingredients. If they made the change then great I'll try the new items. I actually went back to try Cantu because of you. Now with ingredients causing cancer...this is absolutely a mess. I work for a retail company. When customers place an order and the customer is from CA there is a Prop 65 warning. 99% of customers don't know what it is. It's products that can cause cancer and reproductive harm. This populates for ALL electronics and a good chuck of beauty products. Cancer causing is everywhere. I'm over people acting like this is new. It's not.

[@jessicabrewster6427]

The only brand I’ve actually canceled permanently (so far) is DevaCurl.

[@appelloniawilson8663]

Benzyl benzoate is even more chemically toxic once it gets in contact with skin and on cellular levels. Benzene, has a helix inorganic and corrosive quality. Benzene is used coloring purposes because its super easy to get OH, CooH or any other inorganic chemical to bind pretty easily. Benzene properties, curl community when it comes to giving an opinion, on product, you may want to do more indept research. Any A level chemistry college student(s) could definitely back me up on this. All color products, from sugary coloured drinks and hair dyes are likely to result in staining by transfer of molecules. When gor example, just a very simple at home test,

[@isahuryriveramomwife5324]

I wish not your mothers will take out a few more ingredients and change some for others specially from the curl talk line,like the fragrance,phenoxyethanol, sodium lauroyl sarcosinate and Peg-150 distearate. Some of these are carcinogenic and some come in contact with other carcinogens and we are putting this on our heads,whereit gets absorbed into our scalp and then the blood stream, this is why so many ppl now days have cancer and they wonder why or how. There’s no need to use these ingredients but unfortunately Is in almost all products 😩🤦🏻‍♀️

[@TanyaAD138]

Why should ANY brand be cancelled over certain ingredients you don't use but others do? I love silicones. They do my hair good. Why should i have to be screwed because ingredient pirates want to act like an entitled spoiled brats? Deva Curl being an exception since people lost hair .... But someone doesn't like silicones so now everyone has to pay for that? uhm. no.

[@tilleryspositiveflow757]

I agree, if a company takes out the bad ingredients to improve the quality of their products, then I'm open to give them a try. I love Pattern styling cream and thier intense conditioner. Thank you for sharing!

[@lorrainelori2030]

Cancelled Shea moisture due to change of ingredients when new owner came aboard. You have to carefully read ingredients and what's not in them now whereas back then I wouldn't bother because I was sure because of who they were. There's a few products now I will use but I used to be known as a Shea Girl"

[@baby12122]

hi Bianca i am using Cantu because i saw one of your video is so good for my hair and the have gel with Castro oils is really good .......i use years mark antony it make my hair so bad ... i been watching you for long time thank you i buy Maui shampoo to try is good to but the cream i didn't like it

[@natalies4751]

Interesting stuff! Re: what you said about Mielle - the reason I’d never own a Dyson hairdryer (or vacuum cleaner!) is because I do not want to give my money to Sir James Dyson 😂 so it is def sometimes a personal preference as to where you want to spend your money, knowing what you know about the company/founders!

[@nataliejenner3318]

This was such a great topic. I like it when companies listen and take out the ingredients that we don't like in our products so that we can use them. Deva Curl is the one brand I won't be using again, despite being reformulated. It's just too expensive and I don't have the $ to waste.

[@shereeseblackman7871]

No to Devacurl, no to Mielle. Never addressed and no apology means no to my coins....

[@brisapaule7281]

I loveeeeeee how the purple came out. I recently tried the As I Am copper for my ginger hair. And I didn’t see a difference. But I also applied on wet hair. And didn’t have time to go back and do it with dry hair. So I’ll definitely try it again. Regarding canceling products or companies. Definitely agree with you in companies hearing you out and changing the ingredients. If they haven’t apologized, you’re right the trust is broken.

[@deewby515]

I have the blue try on drier hair mine is black and the blue came out really bright and pretty

[@giannimilan6916]

CurlSmith actually has a bunch of shady ingredients. Not just vegetables and fruits 🥴

[@darceyderosa2426]

I think so called canceled products don’t stay canceled. This is why they get away with the bad behavior

[@MsBonkers2011]

Use whatever works for your hair, lifestyle, and wallet.

[@Resi-ro7qv]

I personally canceled all the CGM, it didn't worked for me, this no sulfate, cowash thing only gave me an alopecia and the treatment was very painful ( whit injections in the scalp ) and really expensive. I also using silicones, parabens, sulfate etc again and my hair just flourish, I have pretty much the same curls as Bianca and I never seen my hair so pretty, it's growing fast and it's so healthy and shiny, I don't see the point of not using this ingredients because everything you put in your hair will just sit in the strands,a silikon is only a sealant ,like an oil, is the scalp that you have to concerned about it ,it's the living part of our hair ,so ,shampoo your hair and don't worry to much about silicones, I personally love grease and the CGM was the worst thing I ever did to my hair.. and I love, love ❤ Olaplex, so, I'm very happy and successful whit the routine I have now, my mom taked care of my hair all my childhood and used those things and ingredients and everything was fine, so ,I went back ' where I started ' 'and never been so in love with my curls like now .🥰😍

[@tay9sdaughter121]

I feel like people need to have this same cancel energy with the Chinese store owners. It's absolutely no reason why a Chinese store owner can treat their customers like criminals and talk to them like dogs in the streets. But people still purchase products from them.

[@jgruen1066]

Wait - I am white and I have curly hair and my hair needs the same type of products as black curl girls.... why shouldn't a company advertise to me too? We are all sisters and curly hair is our common ground - let's be ok with that.

[@ygoch8002]

That wasn’t the issue. The issue was marketing (excluding blacks who supported the company when they tried to reach your audience) and then reformulating products that worked for our hair to sell to those w/a looser curl pattern.

[@shaylacolon5378]

Mielle is cancelled for me bc their behavior was appalling and they never apologized. Their entire attitude (wife and husband) is very smug. Their products also don’t work for me so it made it easier.

[@araellacain608]

I was looking at the scalp treatment but now I will not buy anything from that brand. it's really appalling.

[@emmamccoy8381]

IMO the only one (out of the ones we're discussing today) I would NOT use again is DevaCurl. The DAMAGE to HUNDREDS (Maybe thousands) of people Horrific!! They've turned their back on all of the "customers" that has spent THOUSANDS OF DOLLARS and acted like - hummm oh well ... OAN: IF the company listens and changed their ingredients YAY! I don't think withholding or $$ was canceling BUT it hit them where they hurt the bottom line & WORD OF MOUTH! This is something we need to do more often until the company listens & you've taught us that 😁 *** I hear you addressed this I typed before I watched the full video ***

[@michelleg1905]

The only products I personally canceled is Devacurl. Reason being they made a mistake but never apologized. Blaming consumers. Not a reason to ever trust them again.

[@ChristaLovesDrama]

I don't follow cancel culture much, because problems are never linear in life. We all err and will want grace to redeem ourselves. Better to just make an objective decision for yourself. Having fine curly hair, makes it a bit limiting on product options. So when something works, I commit. Curlsmith, Camille Rose and Kinky Curly are my forever trio. I did read about olaxplex and I'm sad because I just restocked. Curlsmith Rehab and Olaxplex no 3 aren't the same unfortunately. Protein treatment is Curlsmith, bond builder is Olaxplex. I'm hoping they will allow me to exchange for the new formula.