Chanel Execs Sound Alarm & Reveal "Devastating" Forecasts for 2025 - Is This the End of Luxury?

[@19andiaz]

I think the dior exposure was the last nail in the coffin for most. Because it absolutely proved that it’s an even bigger lie than we had thought. We knew the markup was extreme but the proof was just absolutely disgusting and disappointing.

[@dee24874]

Absolutely!💯💯💯

[@HazyFace_]

It absolutely was. For me personally this incident killed the whole concept of "luxury brands".

[@LittleMissDeeDee]

This is it. We all knew that the markup on luxury fashion was high, but the discrepancy was a lot higher than we imagined. It does feel like a con rather than a justifiable price to pay for a luxury item. It also in some ways supports buyers decisions to buy fakes. Why spend thousands on an item that is only worth the $100-$200 it’s sold for on luxury fake websites?

[@saperlipopetteee6986]

@@HazyFace_ Same! I thought that maybe, if one day I do a lot of money, I would indulge in a luxury bag, but now...I just don't see them appealing at all! Luxury means nothing anymore!

[@dee24874]

@@LittleMissDeeDee tell me about it.

[@emys.5076]

I don’t revel in businesses struggling, but the recent issues plaguing the luxury sector, are nothing short of schadenfreude. Their aggressive price hikes have finally caught up with them.

[@murtila4456]

Karma! Burberry is about to be sold, according to reports in today's papers.

[@celestialblueceleste2511]

This is self inflicted. Chanel did it to themselves putting profits over quality. Current management has lost the plot.

[@jessicacereceres6211]

@@celestialblueceleste2511 💯

[@JanetElevating]

For me, the last 5-6 years have been the end of overconsumption & spending on useless expensive garbage that brings nothing of value to one’s life. I sold shoes, bags and useless crap a long time ago and it felt like a weight was lifted! The less I have, the better ❤

[@NellBelle]

Chanel's quality is awful, fact. The fall of luxury, not so much, more like the end of OVER PRICE mediocre crap. Buy vintage its the smarter move.

[@DemureDarlings]

All of my Chanel bags are impeccable! I don’t understand why people don’t check the bags before they go to the register! I inspect my bag so long that I start to annoy my S/A 😂

[@professionalboycottservice7872]

A lot of vintage are fake

[@ImenBen12]

Not just vintage , I have bags from 2021 and below and they're excellent quality!!

[@malik_bravo]

@@NellBelle totally agree

[@bettybbags]

Leena Nair is one of the worst decisions Chanel has made, she never wore Chanel until she started working there. How did she become CEO of Chanel w zero fashion experience? Bizarre. She will kill the brand

[@koolblue6927]

When your quality goes south so goes your sales.

[@jessicacereceres6211]

Exactly people aren’t dumb. We know they’re mass producing the bags and they have lost what made the bags so special being handmade.

[@Jason-ml3vs]

So right. People will pay high prices, even when they know the markups are ludicrous, but only if the product is of high quality. NOTHING, should be crooked, or stitched haphazardly on anything These top tier brands sell. They also need to stop putting out new collection every 2 weeks, it’s becomes anxiety inducing for people.

[@Wendys_lovinglife]

It truly is the end of luxury. I just don't understand why people are continuing to buy and buy and buy. You know what true luxury is? Have one special watch and a couple of luxury bags not a closet full. When your few quality over quantity items become your signature statement pieces. What isn't luxury is when people just buy and buy and rotate and spend thousands and thousands to the point where they use a bag once or twice and sell it because they are bored. Cost per wear is a few thousand???? That's the opposite of luxury.

[@sciagurrato1831]

Luxury will never end. Women of wealth have insisted on luxury since the Roman times, and across all cultures including China and the Persian empire. Fake 2024 “luxury” is, of course, headed for the s-tter.

[@suric4828]

Hermes is doing well now, but it’s just a matter of time before the “game” catches up to them also. Personally I not buying luxury handbags anymore. I’m over it.

[@DemureDarlings]

I have about 10 more bags to get to complete my collection then I’m done!!!

[@tippytoe1250]

I’m over it also! It’s been a few years for me.

[@AdrienneMint]

@@DemureDarlingssorry but dumb comment. So you mean after you spend thousands and thousands more dollars on ten more purses, you’re done? Wow. The self control is truly amazing.

[@DreamGurlOreo]

My collection has been done since I was offered my B30 in August for my birthday. 😊

[@sunitad592]

me too

[@blt565]

I was management level in a past job and HR is not to be trusted, they shared everything the employee speaks about in confidence to the management team 😖 I don’t speak to HR nowadays unless it’s to admin my benefits.

[@cinnamongirl5410]

well, if they hadn't of price gouged maybe they'd have sold more bags.

[@SD._]

Exactly

[@tuttuttut7758]

Hey they decided they didnt want the middle class so the middle class left.

[@athena3865]

Along with their current ridiculous restrictions. They lost a sale of a medium classic last year because they would not ship to me from L.A.,, and I am a frequent NYC buyer. That did it for me.

[@michaelbruno1330]

The issue is that most luxury has been crap for a long time and over priced!

[@professionalboycottservice7872]

You either shop online or you shop fakes with poor quality. Don't worry about quality. Quality is for people who can afford it.

[@nini132]

And the service is even more crap. Every Zara or H&M is better in it.

[@lvettesonai]

I'm a long time Chanel lover (fragrances and rtw, and have one bag. Today, a Coach bag I've wanted just delivered to my house and I'm so loving her. Buh bye, Chanel. Who cares? Overpriced subpar quality... I'm over CC . I've gone over to Coach, Celine and MCM.💥

[@chinchillin6280]

🎉

[@clarehernan]

@@lvettesonai coach is that gurrrllll FORREAL! 🔥😎

[@mijnbook]

When the prices started going insane I just stop buying "luxury" altogether. I will not allow big corporations to insult my intelligence!

[@landcraftwellness9850]

About 20 yrs ago, Chanel DID have an outlet at Woodbury Commons just north of NYC.

[@ohthankg-dforthebourgeoisi9800]

The double flaps are a very tired style. It’s valued because it’s nostalgic from when Europe was the highest in style. Europe is becoming third world. The Middle East is looking more to itself and so are the Americas.

[@Cloudburst2000]

And the quality isn’t good anymore. I have seen mid tier bags that now have better quality than Chanel. It’s sad when these luxury houses turn their backs on the immaculate quality of their past.

[@nathansmith-nd9nq]

you look fantastic Dacob !

[@chinchillin6280]

Can’t even think about anything luxury anymore. I will need every penny in the event I need to leave America. Which is sad to even think and write out in public.

[@joslifejourney7599]

I feel ya,sister.

[@chinchillin6280]

@@joslifejourney7599❤ you’re not alone

[@AdrienneMint]

Same.

[@chinchillin6280]

@@joslifejourney7599❤

[@chinchillin6280]

@@AdrienneMint❤

[@lorree1]

"Leena you can keep the double flaps and your own" had me in giggles. Looking super wonderful today, Dacob X

[@atty7697]

We see why Virginie left the brand. They have priced the bags so high that the bags have become a liability to some owners in the sense that it's becoming excessively viable to robbers. The prices of groceries are so high. Everyone has to eat, pay rent or mortgage before thinking of fashion. They've priced alot of people out and their quality issues are increasing on a daily basis

[@teresali5629]

I love that you have seen through the corporate smoke and mirror, i.e. what HR actually is.

[@kathleenswien9064]

Chanel even though a private company does have shareholders it must answer to, it’s just that its shares are not for sale on any public market.

[@patriciacasey747]

Hi Dacob, looking so handsome delivering the News like a reputable news caster Bunker Style! Missing everyone! But I’m crawling to the finish line to finish moving & then I will find you whenever you go live! 🏠 ❤ I hope you are well.

[@markfan7648]

Yes, chanel does have to worry about the short term, and the long term.

[@Droogs_OTR]

Droogs been snowed in and shut down in Colorado, but I popped in to say hello and hope to catch your next livestream if I can. You give so much of yourself, we owe it to you to support your hard work and dedication. ❤

[@erikalatanya8478]

I feel the reason luxury is dead would be because everything is on display with technology versus back in the day you couldn’t get a Birds Eye view on production or any expert aka influencer advice. Brands could sell us a fantasy that the bags were made in Italy or any other country we could only dream of visiting. Countries you’d only see in a magazine but the gimmicks are over now. Factories are able to set up their online businesses and secretly sell directly to consumers under the disguise as superfakes. No more middle man on either side. People are able to start their own businesses and directly connect with these factories and get Italian leather bags made.

[@sciagurrato1831]

A fascinating discussion which goes well beyond “luxury” per se, which is usually associated with fashion and jewelry targeted to women. But the male interests in Lamborghinis and Rolexes and vintage cognacs - that’s crashing too. Very perceptive analysis, particularly your dissection of the China market, including the “tune of the music has changed”…you have seen through the chicaneries of the shekkelgrubbers. A very powerful ending!

[@NottheotherAmber]

Seen you on two other channels this week! Keep spreading the truth. ❤

[@athena3865]

They did it to themselves; clients fed up with lack of quality and service for higher prices.

[@paoi18]

well.. the main bulk consumers of the so called "luxury" are the middle class. For the past couple of years, it has been hyped due to advertisements especially targeting young audience. However, it became like "fast fashion" til their target market (middle class) can't catch up already, plus the crappy quality

[@m.theresa1385]

Chanel had an outlet at Woodbury Commons, it did quite well. It was mostly ready to wear and some costume jewelry and small leather goods. I don’t recall there being any handbags there. They could barely keep bags in stock in those days. At that time Chanel USA ran somewhat independent of global, now they’re all united. I’m not surprised if prices go up in order to put them further out of reach for the greater public. Luxury isn’t only about the cost to make the item, it’s also about how limited it is. The industry will always be there for those who want and can afford it. I’ll always want my Chanel ballet flats, and I know I may want to replace one of my classics in black as the one I use most is showing wear. Otherwise, I really need to use what I have.

[@duyloc19]

It’s time for all those who have spent a thousand times more than an item’s true value to awake.

[@ral808]

I love your energy. Every time I feel down I listen to you and feel better 😊

[@c16621]

I was watching one of your older videos when this showed up!

[@teoleno4019]

Does that mean we're not getting no sloppy advents calendars this year?!

[@MsRenny23]

Dacob! I love the look tonight!

[@kaunas88]

Chanel has become so greedy that, in an effort to squeeze every last penny from their overpriced products, they have reduced quality to poor levels. Considering that their purses cost thousands, this is unacceptable, and in the long run is doing major damage to their brand and ultimately sales.

[@MrsBrittanyGold]

Chanel lost me when they almost doubled their prices in the last 10 years and quality is not what it used to be to be. It’s not luxury fatigue- we just don’t want to spend half of a home down payment for a horribly made bag.

[@ecitb3005]

😂😂i just enjoy watching you so much! Keep uo the giod work🎉🎉🎉

[@MsVickkay]

The prices of Chanel handbags have gotten so outrageously expensive that I haven’t made any purchases this year. The seasonal handbag I like is $6,500, so it’s $7,100 with 9.25% tax here in CA. Remember this $7,100 is after tax money, cannot afford their price point anymore. 😏😒🤨 I have stopped supporting because the frequency of their price increase is simply ridiculous. I used to buy several CC handbags a year to buying zero this year. 😭 If they want my business back, need to take a hard look and re-evaluate their pricing structure before losing another customer for good. 😲

[@babyt673]

Can we talk about lack of good Customer Service in Luxury stores? Chanel employees are known to treat customers poorly based on how they are dressed, race etc.

[@Game-yl2lh]

FOR UNILEVER PEOPLE USED TO VASELINE THEY DO NOT APPRECIATE REAL LUXERY. THEY HAVE NO FEELING FOR BEAUTY.😢

[@toniarichardson6909]

Who needs to purchase an expensive bag you can’t carry in public in the USA for fear of being robbed!!

[@clau22431]

Many other countries as well

[@katemiller7874]

Some of us live in safe places where we can wear our bags

[@SAFPHINA]

I remember the Chanel outlet store in Woodbury Common NYC!

[@aysheaahmed348]

Thanks for sharing this information…. Sounds like the beginning of the end x

[@NakedEyes-lm3bj]

Rewatching ….. I have been at South Coast Plaza in California a couple of times this month. Chanel Boutique is pretty empty! No lines at all …. Is everyone stop buying Chanel? Lol 😂

[@mfm4582]

Dacob, you look particularly natty today! Love that look!❤️

[@sheonlydances]

Dacob with short hair looked beautiful 😍

[@ellenkass9410]

I believe there is some fatigue among users of luxury brand cosmetics who have jumped on the "clean" bandwagon and noe charge exorbitant amounts for eye palettes that last 6 months. 💄

[@tuttuttut7758]

Gee, quality dropping for years, price gouging at the same time, realising most Luxury fashion is just Fast fashion, treating their customers like garbage and their staff... cutting out the middle class when thwy bring in the actual bacon.... Yeah, who would have thought.... 😑

[@lvettesonai]

btw... You look fabulous, tonight!!

[@choupette_]

Nair inflated prices being short sighted and ruined the brand for consumers.

[@5ftNothing]

Luxury fatigue is in my opinion the best way of describing what is happening. We're tired of poor quality, too many price increases and the attitude of the luxury brands 😪

[@landcraftwellness9850]

Nobody says "shit hit the faaahn" as elegantly as Dacob. Nobody.

[@AndChrizz]

Love your intel Super Dacob! :)

[@ladysusanjane2682]

You’re looking fab💜

[@SuperDacob]

Thank you 🥰💖

[@DemureDarlings]

DACOB YOU LOOK MARVELOUS 🖤🖤🖤🖤⭐️🙌🏽

[@DecemberNames]

indeed, after a while luxury becomes a burden.

[@DBhhgff-bq4qc]

I dont think Chanel will ever lover their prices, but make more entrylevel bags perhaps 🤔

[@johnryskamp2943]

Yes Chanel is opening another store--inside every Target store!!

[@chinchillin6280]

😂

[@SohoTrini]

Chanel had an outlet in the past !! I want all the time. It was in Woodbury Commons NYC

[@Jason-ml3vs]

I wonder what they will do with overstock, not that they can’t destroy unsold inventory in France. I guess they’ll maybe export to someplace else and then have a bonfire??

[@oliviang4899]

Looking fabulous as always!

[@flohough1870]

So here's my question. If this stuff is made in China, then sent to another country for the final finishing, with pending tariffs in the US under the incoming administration, does that become tax evasion of a sort? Food for thought. I'm done with luxury. Enough.

[@DanielMena-s4t]

I owned a lot of bags such as Dior, LV, Saint Laurent, Prada, Fendi and Gucci. I don't buy Chanel and Hermes because it's ridiculously expensive👍

[@zaravr]

True words spoken never trust HR ❤

[@SuMMeRFLi5]

This is fascinating!! Truth Chanel quality has fallen OFF. It's amazing execs are admitting what we've all known.

[@dee24874]

Let's go Dacob!

[@purplebutterfly314]

Leena gonna have a serious talk with that executive lol this is very poor optics wise

[@luna0520]

i buy preloved right now i got my eye on the cardholder since i can not find a purple fendi baguette in my budget this one at 9 euro will be mine

[@thatpilatesguy]

Chanel has an outlet just outside NYC.

[@angiloves]

They are reaping what they sowed for fleecing the people

[@ashleylala4293]

They think long term? It looks to me like they’re just living for the day with these obscene cash grabs. Their constant significant price hikes were never sustainable. There was always going to come a point where they alienated most of their customer base.

[@petralea]

It facsinates me, i stead of saying oh we f-up with all those price hikes, they would rather blame customer that he is fatugued .... this is so french/corpo answer..., trust me if that bag was still 3500 and still in the same quality or even 5k people would buy them regardless of recession as they did regardless of potentionally not existing after C...

[@njesseable]

Grangie just commited hari-kari by saying what he said 🤣

[@kaunas88]

Gutting quality to extract short term profits at the expense of long term viability is NOT thinking long term.

[@madiola1234]

greed got the better of them of course and also the demeaning treatment of the Chinese market and the lesser quality of their luxury bags....

[@lolipena8051]

isnt there supposed to be a price increase for Chanel right before holiday/xmas time? i think I recall they do one in Nov/Early Dec? to which it will drive their numbers up and i bet they will say they have high profits. to which i say no duh lol.

[@SuperDacob]

No. LV has a price increase right before the holiday season. Chanel usually does on fashion price increase in April/March and sometimes again in September. There have been exceptions in the past though. And their beauty usually goes up in January/February each year.

[@fashionwithoutlabels]

Never buying Chanel unless they bring back real substantial gold hardware again. THAT is luxury.

[@katemiller7874]

That gold 24 karat was gaudy as hell.

[@pamgraham7603]

I love it. Do you own any? It makes the bags look like valuable jewelry.

[@gracefleming6143]

9min mark should be the highlight of the show. 😂

[@Ely-k1n]

one more brand in minus with astronomical prices. Or is just a strategi off marketing to come back in force. So ho have bags from them they will cost o fortune.

[@carrino15]

Love my sugar pink Birkin 25, Chanel double flap seems so unpractical.

[@pamgraham7603]

On the news today, it was reported that various companies are already pulling out of foreign manufacturing commitments in anticipation of Trump’s import tariffs. Guess that means we might get some factories here.

[@Beeeer1996]

As long as people big up each other for having European brands, they will survive. The key is to switch your mindset to rebuke these brands in favor of new houses of fashion for the new millennium. Its 2024 for crying out loud. Chanel ? Absolutely not.

[@bogdanafilonich33]

the economy in Asia is really is not in a good place now. As much as I don't like these luxury brands, the world economy is terrible, they may be telling the truth.....

[@shanakywilliamson89]

I do not think that luxury goods should be as high as they are and where anyways considering that over and over again it's been proven that a lot of leathers and things that are being used to make these bags and shoes are not even real leather people are being played and just because it has a quote unquote luxury logo on it that's why people are buying these things

[@vl5562]

She certainly run it to the ground, isn’t she?

[@Beeeer1996]

Come on , yall. If you got the money support an african brand, a Brazilian brand, SOMEBODY other than chanel and louis vuitton. 😂 these old houses are outdated and new ones that are filled with vibrant , fresh young designers must take their place. Stop the brainwashed madness!!!! Down with these fashion houses! Let the Europeans hold up these brands

[@andreav2175]

❤

[@olesyakoktyan6713]

Well of course devastating news. Who in their normal frame of mind would like to smell like Chanel No. 5? Hello granny!

[@heyitsmetre]

See yourself out immediately darling

[@katemiller7874]

The Leau smells lighter. Nicer

[@ChristineLucht-m5i]

China can make Chanel bags and sell them for so cheap and they are mirror quality too.

[@ChristineLucht-m5i]

And the prices are ridiculous

[@MerchHelen]

"Hurricane Leena" 😂😂😂

[@Ruth-os4mi]

$57 Dior bag? Ha! Ha!

[@Elizabeth_lowkeyluxuries]

The pricing of their handbags is both humorous and truly obnoxious. Nope.

[@Rumifor2000s]

I think Chanel Execs watch your channel 😬.

[@DenmarkScandinavia123]

💙

[@pp-kd2au]

While Miu Miu is doing exceptionally well within the Gen Z crowd. They grow out of it when they try to sell their bags later on just like how we all learnt. Marketing is the main key in luxury

[@professionalboycottservice7872]

China made MiuMiu

[@LotsofWhatever]

Luxury chased the money and the luxury/exclusivity and the quality and brand suffered. Then the economy isn't great and frankly will likely get worse at least in the US. All this will negatively impact the brands though I am sure they will survive.

[@ruthgoldsmith6647]

🍎

[@hoa-mpls2422]

That’s a breaking news?

[@jackhsiehhautecouture]

hermes and actual haute couture for the win