CMX Summit 2024 - Navigating the Chaos: The Art of Community-Driven Product Development

Speaker: Mark Tan
How to win over your leadership with the strength of your community. You'll learn practical strategies for involving community members in every phase of product development, ensuring their voices are heard within your organization. Get the latest trends and valuable insights from developing products hand-in-hand with your community, highlighting how you can make a real impact.
Mark has 15 years of experience building mobile apps, services, and marketplaces. He is a 3x startup operator who has launched early products that grew to more than 10 million customers, generating $100 million in annual revenue. He has led product, design, and community teams, bringing together these disciplines in building products powered by their community members. This has also enabled him to master the integration of feedback into the product lifecycle and secure buy-in from stakeholders, ensuring that every product not only meets market needs but also fosters a strong, engaged community around it.
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