Content Pillars 101: The Social Media Strategy to Help You Save Time and Grow Your Business

In this week’s KZbin video I’m dishing out all the deets about exactly what content Pillars are and how to make them work for your business.
You’ll learn:
- My content pillar strategy and how to create your very own
- The science behind the sales pillar
- How to plan your pillars to perfectly please your ideal client
- How to completely ERADICATE the need to produce content for content sake
// TIMESTAMPS //
1:16 - What are content pillars
3:07 - Content pillar creation
6:40 - How to come up with pillars
7:24 - The one must-have content pillar
// FOLLOW ME //
Instagram: / a_creativeco
TikTok: / acreativeco
Website: www.acreativeco.com
// OTHER VIDEOS YOU MIGHT ENJOY //
- • The 3 Best Scheduling ...
- • 3 Types of Instagram P...
- • How I Grew From 0 to 1...
// MY BUSINESS //
Enhance your content strategy to reach your social media goals, grow your business AND connect with your audience without spending hours on the internet every day!
I take pride in this crazy online space, and I have dedicated my entire business to helping other womxn who own small businesses in the creative industry. It is YOU who I create content for. It is YOU who I build relationships with. And it is YOU who I create products for! If this is you….
- Work with me 1:1? www.acreativeco.com/small-biz...
- Want to DIY? www.acreativeco.com/small-biz...
- Want to grow your social media business? www.acreativeco.com/smm
// QUESTIONS? //
For collaboration requests head here …
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Email me at [e-mail] for customer support questions.
*Affiliate links may be listed in the description above. I only recommend products I love and use, and by purchasing through my link, I earn a small commission.⁠

[@joyk3492]

This is the 👏🏻 most 👏🏻 brilliant 👏🏻 explanation of content pillars! I’ve been researching this concept for my business and no one explains it like this. Wow, thank you Amber!

[@amberfiglow]

I'm so glad it was helpful!! 😊🤍

[@GrowWithWill]

Content pillars help your brand's social media content strategy feel more organized. Having clear categories for each piece of content makes it easier to make meaningful content instead of just guessing and making content that wastes time.

[@solaresphotography1381]

This got me really thinking as well. I am a event/special events/concert photographer and I never thought of this. It makes it difficult for me to come up with content pillars beside; Behind the scenes, Traveling to gigs, Clients reviews, Before & Afters...I'm trying to get more personal with my followers. Would LOVE to see more videos on this!

[@paoslice]

I just want to say thanks for being my social media whisperer, liked and subscribed!

[@MoneyMedSchool]

This really got me thinking-- I should thoughtfully design my content pillars to meet the needs of my ICA, just like how you described --you're meeting your client's needs each day of the week, by knowing what they want to see and would benefit from. Thanks very much!

[@amberfiglow]

YES!! Exactly

[@jessicagrenier7103]

LOVE THIS! Thank you so much!

[@MinistryMediaSolutionz]

This is probably one of the most simple explanations of content pillars. Thanks so much for sharing!

[@amberfiglow]

so glad it was helpful!

[@ThebudgetdoctorGTA]

Most informative video I’ve seen so far. Quick and to the point. Thank you!

[@amberfiglow]

so glad you liked it!

[@TheRusticWanderer]

This is a super informative and easy to follow video. I also recommend 3-5 content pillars to my clients. There is no golden rule though I feel more than these its hard for people to get a hang of what the USPs of the business really are.

[@amberfiglow]

Yes very true!!

[@browncopy]

Now, this is actually an informative video, thanks for the effort! Loved it! As a beginner, this is going to help me a lot. looking forward to more such videos onwards.

[@litek2227]

so informative and easy to understand, thanks for sharing your tips and tricks about the content pillar.

[@adibmz1752]

This is what I needed to hear!! Thank you

[@blackgirlcountryliving3849]

Super helpful and clear information!

[@jrusty]

Thank you, this is exactly the information I was looking for!

[@amberfiglow]

So glad it helped!!

[@denisefelisha]

You explained this well. My content pillars are similar: small business tips, social media tips, my personal identity & promotion.

[@sahananarayan169]

content pillars are so important very helpful thanks

[@deeshakagamage1221]

thank you so much

[@xeniad4715]

This was an extremely concise video. It helped me to put mine into perspective

[@iamebendesign]

I really enjoyed this, thanks for your time

[@amberfiglow]

so glad it resonated with you!

[@littlepinkmonster99]

Such a great video! I’m creating a personal brand where I wanna talk about 1) ethical fashion & 2)conscious consumerism (ex. quality vs quantity, how to combine clothes in multiple ways etc). Do you have any ideas of content pillars I could possibly use?

[@aubreecarter5006]

Super helpful!

[@amberfiglow]

so glad it helped!!

[@arushibajpai4147]

Could you make a playlist orderwise topic wise on your channel?

[@austin.aesthetics]

Well spoken Information & I cant help but say your quite beautiful

[@user-ki9ej6rs4y]

Second hand bags,shoes and bed sheets

[@user-ki9ej6rs4y]

Tutorial on second hand bags content pillars

[@lianneembleton1926]

Do you still recommend 5 content pillars now x

[@amberfiglow]

I personally do 5 and align them with the day of the week! I have an updated video on content pillars where I go into more depth! - kzbin.info/www/bejne/Y6a8haN9pNOgpas

[@bndorkychick9]

How do you go about promoting your services without sounding salesy or an ad?

[@amberfiglow]

I don't think it is necessarily a bad thing to sound "sales-y" sometimes on Instagram! I actually learned my selling strategies from Manu at Your Social Team. Check out her course 8-day Instagram campaign! It comes with Canva templates and captions :) yoursocialteam.mykajabi.com/a/2147484671/76J3roMB *I do earn a small commission if you use my link*

[@startproject6545]

Where is the content ?????😂😂😂😂😂😂 you are constantly talking about 😂😂😂😂😂😂😂😂😂

[@xeniad4715]

This was an extremely concise video. It helped me to put mine into perspective

[@amberfiglow]

YAY! so glad that is helped!!