Content Writing Vs. Copywriting | Which One Is Best For You?

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Do you know the difference between Copywriting & Content Writing?
Sarah Turner here to answer all your questions concerning copywriting & content writing, what the difference is between the two of them, how much money you can make with both, and so much more!
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[@SarahTurnerAgency]

Find out more information on how YOU can live life on YOUR OWN TERMS 👇 www.writeyourwaytofreedom.co/6-months-to-freedom-through-copywriting-youtube

[@bradthetravelguy]

Thank you for this awesome video Sarah! I have just started as a freelance copywriter, and this video was very encouraging.

[@SarahTurnerAgency]

I love to hear from people like you! I want to help as many people as possible find freedom from the 9 to 5 world.

[@vivek2668]

Glad I found this channel. KZbin needs more people talking about copywriting. Subbed

[@SarahTurnerAgency]

There's never been a better time to be able to work from anywhere, for sure.

[@peregrination3643]

I gravitated to copywriting once I was properly exposed to it. Content writing often left me apathetic, and for a long time didn't know why. I never could care enough about journalism to pursue it. But copywriting feels more focused, and the psychology involved stimulates me. In fact, I don't even have to worry about not "feeling it" on a given day because copywriting books helped me step far enough outside myself that I stay in the target audience's mindset. Copy also makes more room for creativity.

[@SarahTurnerAgency]

I agree! Copy is my favorite kind of writing because I stay focused on the audiences needs which makes me feel more helpful overall.

[@titochoirulhuda8609]

Thank you Sarah. This vlog is very useful for me. The way you deliver your thoughts showed how professional you are.

[@SarahTurnerAgency]

A lot of writers debate whether to be a copywriter or a content writer. Sometimes it's just easier to lay it all out and see which is better for you.

[@davidbuice1676]

Clear, concise and to the point. Thanks, Sarah! :)

[@SarahTurnerAgency]

Glad you liked it!!

[@maryketerreblanche6211]

This is a really good clarification, thank you!

[@SarahTurnerAgency]

I'm happy to hear I could help!

[@JBreply]

Yes! I have finally found a crystal clear explanation on this topic. You have helped me stop the ongoing battle I was having, which was causing further delay. Oh, and the icing?--pointing out how beginners can get started serving, even now. Thank you.

[@SarahTurnerAgency]

Glad it was helpful! Let me know if you have any more video ideas. If you have any questions, you can email me at [e-mail]

[@jaybee3379]

Such good stuff. Thanks for the kick in the right direction!

[@SarahTurnerAgency]

Thank you!

[@melissaojala855]

Yes! I always wanted to write and I consistently tell people how to get well and the possible ways to optimize their health. I dreamed of both that's why I joined and stayed. I like working from home.

[@SarahTurnerAgency]

And we love having you in the community! So excited to see what you do with copywriting. :)

[@lovelyt7237]

Thanks Sarah!

[@jjamerican93]

Thanks for this video! It's very informative, and you sold me on copywriting :)

[@SarahTurnerAgency]

I'm always happy to help! Welcome to copywriting!

[@mralibrown]

Great video. I am starting my journey as a Freelance Writer. And I automatically thought about Content Writing as it sounded more in alignment with me. But, after watching your video, I will look into copywriting as well.

[@SarahTurnerAgency]

Copywriting has more of an influence on your ideal audience because it includes psychology and a CTA.

[@essie7708]

GREAT clarification!!!!!! Thank you

[@SarahTurnerAgency]

I'm so glad you liked it! Let me know if you have any questions at all.

[@StarInnAcademy]

Thanks for sharing your experience and opinion

[@SarahTurnerAgency]

I love sharing what's worked for me and many other writers.

[@_unalucy]

Great video, really insightful and clear 👌

[@SarahTurnerAgency]

Thank you! Glad you liked it!

[@tayyebbio]

Amazing, now its clear.

[@SarahTurnerAgency]

Glad it helped!

[@sjustinvil3531]

This is a great comparison.

[@SarahTurnerAgency]

Glad you found this helpful!

[@akhealth7990]

It is good way to learn content writer.thankyou so much

[@SarahTurnerAgency]

I recommend copywriting over content writing.

[@StarInnAcademy]

Very well explained

[@SarahTurnerAgency]

Thanks for liking

[@mohdaskari6707]

Hi Sarah, nice content! Can you please a video in which you can go in details about : 1. copywriting types ( like emails, ads, brouchers etc) and how to find which one's best for you. Q2. Is it important to stick to a single type of copywriting for a single industry or one should write copy for different industries while choosing a single niche in copywriting?

[@SarahTurnerAgency]

Thank you for the great ideas!

[@onenonlyheart]

Fantastic Sarah, very beneficial video lesson, i love you God bless us and help me to be as great as you are. Your rock sis

[@SarahTurnerAgency]

Thank you! Let me know if you have any suggestions for future videos.

[@onenonlyheart]

Yes my dear Sarah, I would like you to make a video on "How to become the most competitive and highly-paid copywriter in the world", Please make video on this topic because in other words, I want to learn to be like you. Best in the world ... Hugs

[@onenonlyheart]

Yes dear Sarah, please make a video on "How to become the most competitive and highly-paid copywriter in the World" Please make this video and upload; i want to get a job in the US and want to become as good as you are. Love y ou sis , God bless us

[@elleaprilterrell]

Thanks for this because I am right here at this fork--I’ve been studying for 10 months-reading copy, writing copy...repeat and I’m just struggling with how to market myself. I like whitepapers and I like sales letters....and I feel torn because I would like to offer both. Whitepapers are sales tools, right? So yeah, this video was timely for me....appreciate it!

[@SarahTurnerAgency]

Whitepapers and sales letters are both considered copywriting. You can write both.

[@mycatsheenacashappid4240]

Thanks

[@SarahTurnerAgency]

My pleasure!

[@filhanislamictv8712]

Heyya! Sara I know you are biased and all but too late I have already decided to be a copywriter Yayy!. It is actually copywriting that I first got interested in, But lately I have had this dilemma of either being a Content writer or a Copy Writer..or both. But Now after watching this amazing video of yours I know for a fact that Copywriting is what I was definitely born to do. Not so difficult decision to come to after your TERRIFIC explanation of what it really is. love from Kenya :)))

[@SarahTurnerAgency]

I'm happy I could help!

[@subinitamazumder1307]

Hi Sarah! I'm a new subscriber and loving your videos. Very insightful and helpful! I'm the media person of a nonprofit organisation. I have prepared content/stories and what you say "CTA" as well. So I can understand why two of them may get overlapped sometimes. I'm intrigued if I can be both kind of!

[@SarahTurnerAgency]

Thanks for reaching out and introducing yourself. I recommend copywriting over content writing because it's so much more valuable. Content writing informs while copywriting involves psychology and moves people to act.

[@subinitamazumder1307]

@@SarahTurnerAgency thank you for replying! I need to get the hang of psychology to be honest. I'm not sure if I'm doing that well enough. As you said people are fearful of copywriting. I guess it's one thing they feel they don't get easily that's why they feel intimidated. I will keep researching on it though. I wish to improve in copywriting.

[@Rainmancomehome]

Thanks great video. TGR 🐎

[@SarahTurnerAgency]

Glad you enjoyed it

[@Maria_AR2109]

Thanks, a very useful video Sarah! I'm basically a content writer but thinking of switching to copy-writing. Please recommend some brands whose copy we should be studying, as you have a lot of experience in this field. Highly appreciate your effort!

[@SarahTurnerAgency]

You can find examples of successful copy in a variety of niches on swiped.co. A great way to practice copywriting is to find a piece of copy you like, imagine what the prompt was, and rewrite it in your own voice. It's a lot of fun!

[@Maria_AR2109]

@@SarahTurnerAgency thanks a lot! I'll do that 👍

[@MikeMcG58]

Biased and beautiful, too.

[@SarahTurnerAgency]

Haha I'm definitely biased! I love copywriting!

[@mdjunaidahmed5104]

Very good

[@SarahTurnerAgency]

Thank you!

[@FahimEdits2]

Thanks mam

[@SarahTurnerAgency]

I'm so glad you liked it!

[@georgesamaniego6176]

Thank you! this is awesome advice. What if they ask for examples of my work? What do you recommend? Should I start my own blog?

[@SarahTurnerAgency]

Before reaching out to clients I recommend you create a portfolio that you host on your website.

[@Mindsetolympics]

This video originally motivated me to switch to calling myself a copywriter. But my thing is, why choose a side? Why cant you aspire to be both? Many times I find myself naturally wanting things to connect and refer to other resources and cause people to take action.But even before I knew copy existed I decided that writing was what I wanted to do from the beginning. I think theres more to gain calling yourself a copywriter over content writer but I truly believe you can be both. But I’m interested in all the other ways you can creatively put out words to get people to build loyalty to a brand or business thats what really pulled me in further to establish myself in the copywriting industry. But I know that I can be both.

[@SarahTurnerAgency]

I believe when you call yourself both you lose credibility a copywriter. Why wouldn’t you choose the more impactful skill set?

[@Mindsetolympics]

@@SarahTurnerAgency yes. Right I don't call myself a content writer actually. But I'm open to that kind of work as well. I have a few samples on my LinkedIn right now and I'm sort of assuming it could be considered content. So I realized putting another sample I can make into copy is gonna be helpful to me since I am a copywriter. I was just noticing the fact that its fairly natural for me to write in the realm of content not copy always. But both are enjoyable for me.

[@Mindsetolympics]

I'm really stuck on what to do with my website. I have a domain in WordPress but it needs a lot of work. It doesn't look appealing for potential clients, and I'm a little fed up. I have no idea what direction to go with it making it a blog, portfolio etc... All I know is the niche I want to write in is dating and relationships. I'm open to being a copywriter, which I think I've shied away from because I don't see myself as a person that wants to convince, but I'm still open to it especially after watching this video.

[@SarahTurnerAgency]

I like to use Squarespace because it's easier than WordPress. You can check out my website for an idea of what to focus on. Definitely focus on your client's pain points. Have you seen my mini-course on copywriting? I recommend following the videos step by step, in order. www.writeyourwaytofreedom.co/

[@harrywilks55]

What do you think of the Gary Vee jab, jab, jab right-hook startegy, whereby the 'jabs' are valuable/free content, and the right-hook are the sales pitch. In this sense, content writing and copywriting seem to go hand in hand? Thanks for your videos, they're really interesting/helpful Cheers

[@SarahTurnerAgency]

Absolutely. The lines between content and copywriting are blurred today. But I believe content without any strategy is usually a waste of time, energy, and money for both the client and the writer. I'm much more about presenting lots of value and benefits first and foremost before you ever ask for anything.

[@ginnylatham1745]

Thanks for this great video, Sarah! I'm totally sold on copywriting over content writing, but get nervous about how to communicate that value to potential clients (and in turn, my value). Are there certain stats or metrics that are good selling points for communicating copy value to clients?

[@SarahTurnerAgency]

As a freelance copywriter, you will build a portfolio, a website, and then send out cold emails to potential clients. All of these will show off the quality of your writing and your clients will see the value in it. As you write for clients, you can gather data like open rates and conversion rates to back up your work. As you have those numbers available, you can show them to future clients to prove that your writing is valuable. When you're first starting out, you won't have those numbers yet, so clients will make their decision based on your website and portfolio.

[@ginnylatham1745]

@@SarahTurnerAgency So helpful, thanks!

[@jerrygreen4885]

I liked your video and wish to know if you want to create another video focusing on publicity or public relations v. copywriting. In my copywriting experience, I also do publicity or public relations to market the products of my clients in a news release tp promote journalists in daily and weekly publications, magazines and television news shows to promote the products of my clients in news articles that my clients and I do not have to pay for. Please let me know if you will do a video on this subject and thanks.

[@SarahTurnerAgency]

Thanks for the suggestion!

[@nenyeandy-eke5416]

Thanks, Sarah for this. I want to start out on one. Not decided yet. Do I have to have a website to be either?

[@SarahTurnerAgency]

It is very helpful to have a freelance writing website. That way you have a place to direct potential clients that you reach out to. I usually recommend Squarespace or Wix because they make it very affordable.

[@abhishekdas3121]

I have intrest in conten/copy writting..though i dnt have much exprience about it.......i am trying to imrpove my skills in these

[@SarahTurnerAgency]

Content & Copy are different. I recommend copywriting.

[@ricardomaestracci4212]

Thanks for the Video clip! Forgive me for the intrusion, I would love your opinion. Have you ever tried - Chireetler Healthy Sport Rule (probably on Google)? It is a good one off guide for making money as a freelance copywriter even with no experience minus the headache. Ive heard some incredible things about it and my mate after a lifetime of fighting got amazing results with it.

[@JakairaUrena]

Could you provide us with an example pitch to a potential lead. And an example of a copy-write to a client.

[@SarahTurnerAgency]

That's a great idea! I'll be sure to add this to my KZbin ideas. Thank you so much!

[@channel1channel139]

This is really useful - thank you! One part - you could’ve skipped is that race-referring phrase - it does not matter whether the old dudes are white - no person should be singled out on the basis of their race or ethnicity (i know you may have just wanted to make The Elect (the ultra left religious inquisition; see John McWhorter for more info) happy, but any person who actually uses reason will agree. Justice should be just and rational - to all, regardless of their attributes (sorry for going too deep and philosophical here). Your actual content is wonderful though :)

[@SarahTurnerAgency]

Thanks so much for sharing your feedback. The reference to old white dudes was just to make the point that copywriting used to be done by a small group of people that didn't necessarily represent everyone as a whole. But nowadays, there are copywriters from so many different backgrounds. And that's really great because copywriting is all about understanding your audience so you know how to help them. Having more variety in the world of copywriters means that audiences are being reached by people that really understand where they're coming from.

[@paulc1014]

Thank you Sarah, Do you think that small buisnesses would need copywriters? I am currently living in a small town in Oregon and always wondered if local mom and pop shops needed copywriters...

[@SarahTurnerAgency]

Absolutely! Any business with an online presence needs great copy.

[@Lightsngear]

I've been doing affiliate marketing for years by writing product reviews for my own website. I'm not sure if this CAN be a pre-cursor to copywriting, because I've always thought of myself as MORE of a content writer. As far as FEAR goes, I would be afraid that my "copy" would not generate the desired response that the client needs, and if that were to happen over and over....there goes the career. The concept of getting inside the customers head -- to know them intimately -- in order to to get them to "act", makes me wonder HOW you do that? PLUS.... I'm not the "spring chicken" I used to be! Can this be volatile for someone climbing the "age" ladder????

[@SarahTurnerAgency]

Your marketing experience will definitely give you an edge. And no copywriter can guarantee specific results. Usually, you just have to try stuff and see how it goes. You can stick with the things that work, and change up what's not working. Any season of life can be a good time to learn a new skill and start a writing career. When you learn how to write copy, part of that is learning emotional techniques. There's not as much guesswork as you may think. There are tried and true ways to grab your audience's attention and motivate them to act. If I could learn to do it, so can you. If you have any questions, you can shoot me an email at [e-mail]

[@issy0613]

Where can I learn more about how to copywrite? (e.g. educational books, websites and other resources)

[@zetax9715]

I think we are on the same boat... I got a book on how to be a persuasive copywriter and at the same time I watch a lot of videos and read blog. I also have a personal blog myself and I'm trying to get some clients as a freelancer.

[@issy0613]

Romain Soule Maybe I wanted advice from an established, reputable copywriter herself? Chill with the condescension, Romain.

[@SarahTurnerAgency]

You can also check out my four video course on becoming a copywriter. kzbin.info/www/bejne/jGnFlnyeatSHjLM

[@jasonmarcano6]

Sarah thank you so much for the clarification on this. I have been a filmmaker and video content producer for 10 years now and had realized that my true passion lies in writing. As I am transitioning into doing more ad concepts and scripts, and conceptualizing content campaigns I now realize that this lies under the banner of copywriting. Are there any courses, books, exercises or any advice you could give me on how to develop this skill?

[@SarahTurnerAgency]

Hey Jason! I have a free course on copywriting you can check out here: www.writeyourwaytofreedom.co/

[@llarzelere]

Copywriting: Fills your email and ads online with many expensive courses promising six-figure income. Content Writing: *crickets*

[@SarahTurnerAgency]

If a course teaches you a skill that leads to a six-figure income - for a fraction of the cost of a college degree- that's actually great marketing. And the people earning 6 figures are happy they made an investment in themselves.

[@antonydevros75]

Hi Sarah .....;). do copywriters make ads , i mean designing ads or creating picture ads stuff like that. because i have seen your projects in your website portfolio . so what i need to know is do you create pictures also or your job is writing only.

[@SarahTurnerAgency]

Hey Antony Devros! Copywriters write the copy for the ad. Generally the client will take care of the design.

[@antonydevros75]

@@SarahTurnerAgency tq so much ✌️

[@angshemdanyeng6440]

I feel like you are talking to me. I have a fear knowing myself that I do not have ideas, no skill, no experience for copy writing, how can I become one.

[@SarahTurnerAgency]

Hey Angshem! I actually have a free copywriting course where I outline the steps you can follow to get started. You don't need previous experience or a degree. You can sign up here: www.writeyourwaytofreedom.co/6-months-to-copywriting-freedom

[@jaeadams7417]

I have a quick question....I create a lot of content, however, I write to draw the audience in. So what would you say I am?

[@SarahTurnerAgency]

Using psychology to draw in readers is a great copywriting technique. Copy would also include a CTA to encourage readers to act and often SEO.

[@StarInnAcademy]

So pretty you mam!

[@jnanashakti6036]

If I have a niche of alternative health and herbalism (still working on a better niche down to include veganism), is it wise to market myself as a copy AND content writer?

[@SarahTurnerAgency]

Copywriting has more value than content writer. When you advertise as both, it can take away from your value as a copywriter.

[@jnanashakti6036]

@@SarahTurnerAgency thank you for the information on that! If I'd like to do both, or focus on long form and hybrid pieces, is a marketing tagline of "copywriter and content marketing specialist" still too watered down? I should just stick to "copywriter in the fields of alternative health and self improvement." Is that still meh?

[@dancingwithheadphones6130]

Thanks Sarah - fun question: so was this video copy, or content? I love that I don't feel sucked into a funnel - which I am beginning to really lose patience with. You offer info, and then, oh, BTW offer help. You're my role model, even if I am old enough to be your mom. :D

[@SarahTurnerAgency]

That's a great question. I do have a small CTA at the end of the video, but it's definitely more focused on helpful information. So I would say this video is in the gray space of copy and content but leaning towards content.

[@sattice]

Hi Sarah- I've been on the fence about both types of writing and have found in several of my readings that they recommend you first start out doing content to get your writing feet wet and gain some experience before you start with copy. I've seen a few mentions of not "jumping in" to copy. What are your thoughts on that? I currently blog but definitely am curious about moving to copy.

[@SarahTurnerAgency]

You don't need previous experience to start copywriting. It's much more profitable too!

[@LaceyJuk]

So basically from what I understand from this video is: content + CTA = copy. Right?

[@SarahTurnerAgency]

A CTA can be a quick way to distinguish between the two but it’s not quite that simple. Copywriting uses persuasion throughout. Content merely informs.

[@Julia-gh4tc]

Are there many copywriting jobs that aren’t freelance?

[@SarahTurnerAgency]

You can definitely find salaried copywriting positions. Freelance copywriting is a great option for many because as a freelancer, you have complete control over your schedule and workload. You can work as little or as much as you want while earning a great income.

[@ibrahim.442]

would you please make the video more smaller?

[@SarahTurnerAgency]

You should be able to resize the video based on your computer/ youtube settings.

[@subhashnisarta6801]

Thanks for your address and phone 🐱📱 available for me ❤️☺️ and connecting 😜🙂😜 with me So many times ☺️❤️🌻 ago I am seeing you first time So first of glad to see you ☺️❤️ soon So other copy writer is not available just now but they will come into my email address and phone number is as it is to connecting with me 😸😂😃📱 So I repeatedly hear from everyone about copy writing group author group and my skills is going right now this way and little understand about it. So it's just for engaging with me up for the purpose of skills development and trainings for me So thanks again and we will be able get next time for our future program.

[@SarahTurnerAgency]

Thanks for watching!

[@askhj9204]

Copy: The main purpose is purchase,sales,visibility and action Content : It's basically informative. I am watching 6th video and everyone has different definition of copywriting and content writing. Ugggg more videos more confusion.😂😂

[@SarahTurnerAgency]

It sounds like you really understand the difference to me. It's easy to get overwhelmed by the amount of information out there. I try to keep my videos straightforward and to the point to help you grow as a writer and reach your goals.

[@woodruffmd]

How do you turn content into copy if you don't have a product? Ugh...content writers are just word vomiters? That's encouraging...in other words content writers are useless? All my content has a purpose, just not sales.

[@SarahTurnerAgency]

Content is usually informative which means its not useless... its just different from copy. I'm not quite sure how to answer your first question, you would need a product or service to write about to get someone to act.

[@emilystruhala4327]

Wasn't very helpful at all. Only shed light on copywriting and didn't give an accurate comparison of the two. Barely even mentioned content writing and what it really means. As looking for resources to get into the writing field, I didn't find this video very accurate.

[@SarahTurnerAgency]

Hi Emily! This video isn't meant to give you resources about getting into the writing field. It's just to discuss content vs. copywriting. And yes, I'm definitely going to focus on copywriting because I''m a copywriter 🥰 and think it's a better fit for many. Also, there's nothing inaccurate. People love to overcomplicate things in the world of copywriting, I try to keep it simple.